JP2004070389A - Member organization information distribution method - Google Patents

Abstract

[PROBLEMS] Each store can independently set a sales promotion by e-mail distribution using a member information database, and can extract a member information database including address data at an arbitrary range on a map. An object of the present invention is to provide a member organization information distribution method capable of acquiring a member's latest and reliable e-mail address and performing efficient information distribution and sales promotion.
An automatic communication execution means (6) having a program connected to a portable information terminal (5) and transmitting an electronic mail to a terminal server (11) of a management headquarters (3), and an automatic ID transmission device (10) having an ID input means (8) for inputting a member ID are provided. Prepare for store 2. A Web site accessed from the network terminal 12 of the store is constructed in the terminal server, and an arbitrary range of the map image displayed on the display unit of the network terminal is selected by using the input means, so that the member information within the selected range is obtained. A distribution destination setting including a region setting for extracting the information is provided.
[Selection diagram] Fig. 1

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention provides a network connection between a store having a member such as a customer and a management headquarter that supervises a member information database relating to the member. The present invention relates to a method for distributing information of a member organization in which conditions for setting e-mail can be set.
[0002]
[Prior art]
2. Description of the Related Art Conventionally, as sales promotion in various stores, flyers describing campaign information have been inserted into newspapers and the like, distributed on the streets, and posted. In order for a store that has a large-scale chain to carry out these sales promotion activities, it takes a long preparation period and a great deal of expense to create a flyer or the like. Therefore, in recent years, instead of the conventional flyer for printing, electronic mail distribution using an electronic mail system of a Web or a mobile phone, which can be created in a short time and at low cost, has been performed. That is, using a member information database that accumulates member information of stores and the like, members are separated at various angles using keywords such as gender, age, address, occupation, and preferences, and data on use history at stores (search / extraction). ) We set a target for delivering e-mails and efficiently promote sales by e-mail.
[Problems to be solved by the invention]
[0003]
However, the setting of targets for e-mail distribution using the member information database can only be performed by the management headquarters that supervises and manages the member organization consisting of multiple stores. However, even if there is a request to promote sales by e-mail distribution under its own conditions and contents, it is difficult for a member organization with a large number of stores to meet the demands of each store.
[0004]
In addition, since each store has unique geographical conditions that exist for each store, such as the presence of competitors, we would like to add these geographical conditions to the target setting for delivering e-mail. The only way to specify the area is to use keywords and numerical values such as street names and street addresses.In this method, for example, data on enclaves within the desired range is discarded, or data in areas beyond the track that you want to exclude, for example, In addition to being included or not being able to set an arbitrary range in consideration of other store areas on the map screen, the range drawn by any figure on the map, such as a range of a few km radius around the store Could not be set.
[0005]
Furthermore, for efficient sales promotion and information distribution by e-mail distribution, it is important to obtain the member's e-mail address, but the e-mail address is not filled in at the time of member registration at the store (not a necessary condition for membership) Therefore, if you do not fill in intentionally, or you do not own a mobile information terminal such as a mobile phone at the time of enrollment, etc.), or your registered e-mail address is often changed, Obtaining the latest and reliable e-mail addresses of members was a challenge.
[0006]
Accordingly, the present invention provides a method in which each store can independently set sales promotion and information distribution by e-mail distribution using a member information database, and cut a member information database including address data in an arbitrary range on a map. The object of the present invention is to provide an information distribution method for a member organization that can obtain the latest and reliable e-mail address of a member and perform efficient information distribution and sales promotion.
[0007]
[Means for Solving the Problems]
In order to achieve the above object, a method for distributing information of a member organization according to the present invention includes a terminal server in a management headquarters for controlling and managing a network terminal provided in a store having members such as customers and a member information database recording the member information. A method for distributing e-mail to members by network connection with a member organization, comprising a connection interface with a portable information terminal capable of transmitting and receiving e-mails, the portable information terminal to the terminal server An automatic communication execution means having a program for automatically executing e-mail transmission and an automatic ID transmission device having an ID input means for inputting a member ID of a member organization to which the owner of the portable information terminal joins is provided in the store; The member only connects his / her own portable information terminal to the automatic communication execution means of the automatic ID transmission device. By inputting the member ID into the ID input means, the automatic ID transmitting apparatus transmits the member ID as e-mail data from the portable information terminal to the terminal server by e-mail, and the terminal server receives the received e-mail. In addition to recording the e-mail address and member ID, a Web site accessed from the network terminal of the store is constructed on the terminal server, and e-mails such as sales promotion transmitted from the store to the member are stored on the Web site. To select a target to be distributed, link the address data such as municipal names and addresses, and display the map image on the display unit of the network terminal to display a map image and the member information database including the address data. Link as a common item and place it on the display A member of the member information database corresponding to the address data is selected from the address data of the map database within the selected range by selecting an arbitrary range of the image or an administrative boundary such as a metropolis and districts using the input means. Delivery destination settings including regional settings to extract information, delivery content settings such as new product introductions, coupons and campaign information, and setting items for the delivery date setting of this email are provided. Upon being input, the terminal server connected to the network sends the target member extracted from the member information database and the member ID obtained from the received e-mail to the portable information terminal of the member at the mail address. The member's request based on the member's data obtained from the member information database using -It is characterized in that information based on the setting items, such as information suitable for the preference, is transmitted on the set distribution set date.
[0008]
BEST MODE FOR CARRYING OUT THE INVENTION
In the present embodiment, a member organization is configured by network-connecting a network terminal provided in a plurality of stores having members such as customers and a terminal server in a management headquarters for managing and managing a member information database recording the member information. An example will be described. FIG. 1 shows the entire system of the information distribution method for a member organization of the present invention. In the figure, reference numeral 1 denotes a member organization that includes a plurality of stores and a management headquarters, reference numeral 2 denotes a store belonging to the member organization 1, and reference numeral 3 denotes a management headquarter that controls and manages a member information database 4 that records member information. . Examples of the store 2 having the membership organization 1 include a rental video store, a record store, a game store, a bookstore, a DPE store, a fast food store, a restaurant such as a family restaurant, an athletic club, an aesthetic salon, a gas station, and a culture station. Schools, various financial institutions, department stores, car dealers, hotels and inns, schools and educational facilities, medical institutions, broadcasting and telecommunications businesses, etc. Various information such as name, gender, age (date of birth), address, school name / place of work, various preferences, purchase (use) history, etc. are collected.
[0009]
Each store 2 of the member organization 1 has a connection unit for connecting to an external connection terminal of a portable information terminal 5 such as a mobile phone or a PDA capable of transmitting and receiving e-mail. Automatic communication execution means 6 having a program for automatically executing e-mail transmission, and card reader 8 as ID input means for inputting a member ID recorded on a membership card 7 of a member organization to which the user of the portable information terminal 5 subscribes And an control unit 9 for connecting the automatic communication executing means 6 to the card reader 8 and sending the member ID read by the card reader 8 to the automatic communication executing means 6 to transmit the member ID as e-mail data. 10 is installed. Further, in order to receive an electronic mail automatically transmitted by the portable information terminal 5 connected to the automatic ID transmitting apparatus 10, the destination address is set in the program, and the terminal server 11 connected to the member information database 4 has the management server 3 Placed in
[0010]
Then, while installing the automatic ID transmitting device 10 in the store 2, the member's e-mail address is transmitted / registered to the member by simply connecting the member's portable information terminal to the automatic ID transmitting device 10, for example. The artist information will be obtained by e-mail. The member of the store who acknowledges this connects the connector of the automatic communication execution means 6 of the automatic ID transmitting device 10 installed in the store or the like to the external connection terminal of his / her personal digital assistant 5. Then, by being connected to the portable information terminal 2, the automatic communication execution means 3 activates a built-in program and starts a macro instruction for causing the portable information terminal to function. Next, the member passes his / her member card 7 on which the data of the member ID is recorded through the card reader 8, and the card reader 8 reads the data of the member ID and sends it to the control unit 9. The control unit 9 encrypts the data of the member ID and sends it to the automatic communication execution unit 6. The automatic communication executing means 6 causes the portable information terminal 5 to transmit the encrypted data of the member ID to the terminal server 11 as the content of the e-mail. When the terminal server 8 receives the e-mail from the portable information terminal 5, the terminal server 8 decodes and records the encrypted member ID transmitted by e-mail, and records the telephone number and the e-mail obtained as the log data of the transmission. A mail address is also acquired and recorded. By using the recorded member ID, various data relating to the member can be extracted from the member information database 4.
[0011]
On the other hand, a Web site that can be accessed from the network terminal 13 of the store 2 is constructed on the Web server 12 installed in the management headquarters 3, and the Web site is transmitted from the store to a registered member. Destination settings for selecting a target for distribution to distribute e-mails such as sales promotion (for example, a target person who has purchased and used the work of a specific artist in the past), coupon and campaign information And the like, and setting items for setting the distribution date of the e-mail. Various methods can be applied to these settings, such as inputting a keyword directly from the network terminal 13 or selecting from a pull-down menu. FIG. 2 shows a region setting, which is one condition of the distribution destination setting of the setting item, and is a data extraction using the map data of the present invention displayed on the display unit of the network terminal 13 installed in the store. 3 shows a map image in application software of the system. In this application software, two databases (a two or more member information databases may be used), a map database containing map images and address data, and a member information database containing address data, share the address data. They are used by linking them to each other as items. In the present embodiment, the store 2 is located at A on the map image.
[0012]
The map database represents the actual shapes of dwelling units, buildings, structures, roads, rivers, railway tracks, places, etc. at each position on the map, and addresses such as municipal names, street addresses, etc. at all positions on the map. Linking data. For example, B in the figure is linked with address data of "1-2-3 Nakamachi, Chuo-ku", and C in the figure is linked with address data of 2-3-4, Nakamachi, Chuo-ku. . The map image can be easily set to be enlarged or reduced, and in a multi-family house or the like, when enlarged, the detailed data such as the building number and room number may be displayed in an appropriate form. Good.
[0013]
Then, in the application software, the data of the member information database 4 is multiplied (logical product operation) with the map database by using the address data as a common item, as shown in FIG. A suitable member mark 14 is displayed at the address. This makes it easy to visually recognize data that is difficult to quantify, such as how the members are distributed around the store and the distribution density of each region. .
[0014]
In this application software, when an appropriate mark on the map image displayed on the display section is clicked with a computer mouse, the member information corresponding to the member mark 14 is read from the linked member information database. The required information is output in a suitable manner such as screen display, clipboard output, printing, and the like. Furthermore, not only a spot-like mark is specified, but also a drawing tool for drawing with a mouse provided in the application software is used to draw a line 15 on a map image and surround an appropriate range, thereby selecting a selection surrounded by the line 15. By highlighting the range 16 on the display unit, reading out all the address data included in the selected range 16 from the map database, and performing an AND operation on the extracted address data group and the data in the member information database. , Extract the member data included in the selection range 16. Then, the extracted member data is given an appropriate name and recorded as a member data file within the selection range. As a means for setting the selection range, in addition to using a pointing device such as a mouse, a map tool using a drawing tool capable of setting an appropriately sized circle or square provided in the application software may be used. For example, a circle having a radius of 2 km may be drawn on the image. Further, in addition to selecting an arbitrary range using a pointing device, a menu may be provided for specifying an administrative area such as a prefecture, city, town, or village as a selection range in a keyword manner.
[0015]
The logical product of the member data file within the selection range obtained in this way and the distribution destination setting set on the Web site, and the member data of the member ID recorded in the terminal server 11 is used to obtain an electronic mail within a predetermined area. Members desiring mail distribution are extracted. Thereby, the terminal server 11 can reliably deliver the e-mail of the conditions and contents set by the store 2 to the portable information terminal 5 on the date set under the predetermined delivery conditions by using the obtained mail address. It is.
[0016]
【The invention's effect】
As described in detail above, according to the information distribution method of the member organization of the present invention, each store can independently set sales promotion and information distribution by e-mail distribution using the member information database, and can set address data. By specifying an arbitrary range or administrative boundary on the map using the member information database containing, the member data within the range can be extracted, and the latest and reliable mail of the member can be extracted by using the automatic ID transmission device. The address can be easily acquired, and thereby efficient information distribution and sales promotion can be performed by detailed setting for each store.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram showing an information distribution method of a member organization of the present invention.
FIG. 2 is an explanatory diagram showing a state in which a range is selected on a map image display in the information distribution method for a member organization of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Member organization 2 Store 3 Management headquarters 4 Member information database 5 Portable information terminal 6 Automatic communication execution means 7 Member card 8 Card reader 9 Control unit 10 Automatic ID transmission device 11 Terminal server 12 Web server 13 Network terminal 14 Member mark 15 line 16 Selection range

Claims (1)

Information on the member organization that distributes e-mail to members by connecting the network terminals provided in stores with members such as customers and the terminal server in the management headquarters that supervises and manages the member information database that records the member information In the distribution method,
Automatic communication execution means having a connection interface with a portable information terminal capable of sending and receiving e-mails and having a program for automatically executing e-mail transmission from the portable information terminal to the terminal server, and an owner of the portable information terminal The store has an automatic ID transmitting device provided with an ID input means for inputting a member ID of a member organization to which the member joins, and the member connects his / her own portable information terminal to the automatic communication executing means of the automatic ID transmitting device, and By inputting the ID into the ID input means, the automatic ID transmitting apparatus transmits the member ID as e-mail data from the portable information terminal to the terminal server by e-mail. Record your email address and member ID,
In the terminal server, a Web site accessed from a network terminal of the store is constructed, and in the Web site, a target for distributing e-mail such as sales promotion transmitted from the store to the member is selected. A link between address data such as names and addresses and a map database for displaying a map image on a display unit of a network terminal and the member information database including the address data are linked with the address data as common items and displayed on the display unit. The member information corresponding to the address data is selected from the address data of the map database within the selected range by selecting an arbitrary range of the map image to be displayed or an administrative boundary such as a metropolis and districts using the input means. Delivery destination settings including regional settings to extract database membership information, new product introductions, coupons and A setting item for distribution content such as campaign information and a setting item for the distribution date setting of this e-mail are provided, and the terminal server connected to the network by inputting the setting item from the network terminal of the store reads the member information database. The extracted target and the member's portable information terminal of the mail address obtained from the received e-mail are sent to the member's mobile information terminal based on the member's data obtained from the member information database using the obtained member ID. An information distribution method for a member organization, comprising transmitting information based on the setting items, such as information suitable for a request / preference, and the like, on a set distribution set date.

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