JP2003331189A - System and program for publishing banner advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a banner advertisement publishing system by which merchandise can be directly ordered from a web site with a banner advertisement published thereon. <P>SOLUTION: This banner advertisement publishing system 1 comprises a management server 2 connected to the Internet I, a plurality of site side terminals 3 and a plurality of advertising side terminals 4. The management server 2 registers and stores merchandise information SI related to an advertiser AD and merchandise in advance and publicly releases the merchandise information SI onto the Internet. The management server 2 transmits to the site side terminals 3 banner data BD of a banner advertisement to be published on web sites WS on the basis of publishing request data RD corresponding to the released merchandise information SI. A network user 5 can order the merchandise from the web sites WS because the banner data BD includes a merchandise order form OF, and the information of the merchandise order form OF is transmitted as order information OI to an advertising side terminal 4 for selling the merchandise through the management server 2 to complete merchandise order reception. <P>COPYRIGHT: (C)2004,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a banner advertisement posting system and a banner advertisement posting program, and in particular, a banner that mediates the posting of banner advertisements and the sale of goods on the website to promote the sale of the goods. The present invention relates to an advertisement placement system and a banner advertisement placement program.

[0002]

2. Description of the Related Art Conventionally, existing broadcasting media such as televisions and radios and print media such as magazines and books have been used to carry out advertising and advertising activities for promoting sales of new products of companies. In recent years, in addition to the above-mentioned medium (media), the Internet connected by a telecommunication line is regarded as one of the new advertising media, and a copy of a copy and an image of a product are displayed on multiple websites (homepages) on the network. A so-called banner advertisement in which image data including an image is horizontally formed may be posted.

Particularly, on a website having a famous content such as a well-known search site whose number of accesses per day reaches tens of millions, by posting the above-mentioned banner advertisement, the recognition of the new product is dramatically increased. It is possible to obtain a great advertising effect such as increasing to. Further, by matching the content of the banner advertisement to be posted with the target age of the network user who visits the website, it becomes possible to concentrate on the purchasing layer of the product to be advertised. As a result, it is expected that the advertisement effect will be even higher.

In addition, a user who has shown an interest in the contents of the banner advertisement can directly click the banner without entering a troublesome URL address by clicking the banner advertisement with the link with a mouse. Can access websites operated by advertisers of advertisements. Further, the accessed website provides more detailed information about the product, and the website that has the product order form makes it possible to purchase the product while staying at home or the like via the Internet. Some are even higher.

Mail order sales using these banner advertisements have dramatically increased with the spread of the Internet. In addition, security measures to prevent the leakage of personal information will now be fully implemented, and payments and settlements can be made using credit cards, electronic money, etc.
It is expected that the convenience and reliability of network users will be improved, and that the usage will be further expanded.

[0006] Further, in the mail-order sales via the Internet, since the time and geographical restrictions are not imposed on the sales of the products, the advertiser can receive the product orders from all over the world for 24 hours. In addition, it is possible to increase the scale of product advertising, which can lead to an increase in sales.
Further, compared with the conventional store sales (face-to-face sales), it also has an advantage in terms of cost, such as reduction in human cost. On the other hand, network users can purchase products from their homes at any time without being restricted by time and geographical conditions, which is useful for busy people.

[0007] The website operator of the website carrying the banner advertisement can obtain a predetermined advertisement fee income from the advertiser according to the number of clicks of the banner advertisement, or receive an incentive according to the number of sales. Since such arrangements have been made, the advertising system is also useful for the site operator. In other words, mail order via the Internet has advantages for all advertisers, users, and site operators.

[0008]

However, an advertiser who wishes to place the above-mentioned banner advertisement will not be able to access a well-known website that is expected to access tens of millions or more per day in consideration of advertising effects. In many cases, I wanted to place a banner ad. However, since such a website has the above-mentioned high advertising effect, the advertisement fee paid to the website is also high, and it may be difficult for an advertiser who has insufficient financial resources to place a banner advertisement. Therefore, there have been cases where the product desired to be sold cannot be sufficiently advertised.

On the other hand, for a site operator who operates a website that publishes banner advertisements, when the number of visits to the website per day is small, a large advertising effect cannot be expected, so that the advertiser described above In some cases, they were shunned and there were few requests to place banner ads. Therefore, the website was sometimes opened with the posting space for the banner advertisement being wasted. Therefore, a system that mediates between these advertisers and site operators has been desired.

Further, the above-mentioned banner advertisement only guides the network user from the posted website to the advertiser's website. That is, the network user needs to move on the network from the website (banner advertisement side) to the website (advertiser side), and the procedure for ordering the product is complicated. Therefore, it may take time to order the product. Further, if the user is unfamiliar with the use of the Internet or the like, the complicated procedure described above may be avoided and the mail order on the Internet may not be utilized.

In view of the above situation, the present invention can mediate the posting of a banner advertisement between an advertiser and a site operator, and can place an order for a product directly from the website where the banner advertisement is posted. It is an object to provide a banner advertisement placement system and a banner advertisement placement program.

[0012]

In order to solve the above-mentioned problems, a banner advertisement posting system according to the invention of claim 1 is a management server connected to a communication network, and displays a banner advertisement for promoting sales of products. A banner advertisement posting system for creating and posting the banner advertisement on a website established on the communication network, wherein the management server is advertiser information regarding an advertiser who promotes the product by the banner advertisement. Registration means for registering the product information, a product information storage device for storing product information on the product sold by the advertiser registered by the registration device in a product database, and communication of the product information stored in the product database with the communication. Publish means to publish on the network and the website support based on the published product information. Request receiving means for receiving, via the communication network, the posting request data, which is sent from the site terminal used by the operator and requests the posting of the banner advertisement on the website, and the received posting request data. A banner creating means for creating banner data of the banner advertisement including a product order form for ordering the product based on the product information and the advertiser information; and the created banner data for the communication network. Via the communication network, a banner transmitting means for transmitting to the site terminal via the communication network, order information receiving means for receiving via the communication network the order information transmitted from the website on which the banner advertisement is posted. And a transfer means for transferring information to the advertising side terminal used by the advertiser.

Here, the banner advertisement is posted on a website on the Internet and is generally composed of image data having a horizontally long shape, and a commercial copy of the product or an image image of the product is displayed. It is an advertising medium. In addition, there is a moving image banner in which some of these display images are formed by moving images and are displayed on the screen with movement. Furthermore, by clicking on the banner advertisement with a pointing device such as a mouse, there is provided a link that allows direct access to the website of the advertiser of the banner advertisement. That is, it has a function as an introduction port for guiding network users to the website established by the advertiser, as well as the advertisement and advertisement of products and the like.

Further, the advertiser information is, for example, a company name, U
It includes an RL address, an email address, a payment method, a product delivery method, a corporate advertisement image, and the like. Then, the information is acquired via these networks or by other information transmission means such as mail or facsimile, and is input and registered in the management server. Here, regarding the advertiser, the type and content of the product to be sold,
It is also possible to preliminarily examine the capital, sales performance, etc., and register only those that have reached the examination standard. This allows, for example, things related to adult sites,
It is possible to exclude products that are not suitable for posting in advance, and it is possible to guarantee the safety of the system to the site operator of the website and network users.

Further, the product information stored in the product database includes, in addition to the product name, product image, and selling price,
It includes conditions such as the name of the company selling the product (corresponding to the advertiser), product type, sales period, and copy for advertising. That is, it provides useful information when the network user views the created banner advertisement and considers the purchase of the product. This makes it possible to attract the interests and interests of network users (= consumers) by means of banner advertisements and increase the frequency of product purchases.

On the other hand, the publication means publishes on the communication network the product to be promoted by being posted on the website, based on the product database including a plurality of stored product information, and the website. It is made available to the site operator of. That is, information is provided for the site operator to select a product to be posted on his website. Even if the product information is registered in advance and disclosed only to the site operator whose browsing is restricted by ID and password, it can be accessed by an unspecified number of network users like a normal Internet home page. It may be disclosed as much as possible. Here, limiting the audience is advantageous in that it is possible to prevent banner advertisements from being posted on websites that are not suitable for posting, as in the case of the above-mentioned screening of advertisers, and implementation of a sound system. Is planned. On the other hand, publicizing product information to an unspecified large number has the advantage that the number of banner advertisements posted on the website increases, and the revenue of advertising fees and commission income such as brokerage margin associated with the operation of the system increases. is doing.

In addition, the product order form included in the banner advertisement allows the network user to enter necessary items related to the purchase, such as his / her name and address, when the network user tries to purchase the product. It has an item column.
Then, the purchase applicant can directly order the product by inputting a predetermined item in the item field from the banner advertisement. Here, the items to be entered in the product order form include the purchaser's name, product delivery address, e-mail address, telephone number, and payment method designation (for example, cash on delivery or credit designation) and selection items. Is mentioned. Furthermore, in the vicinity of the product order form, the target product name, product image, product description (catching copy),
Images (corresponding to conventional banner advertisements) relating to product advertisements created based on product information such as sales price, sales period, and number of sales are attached. In addition, the merchandise order form is provided with a merchandise order button for instructing to order merchandise after inputting the above-mentioned items, and by clicking this button with a mouse or the like, the order information is sent to the management server. It is like this.

Therefore, according to the banner advertisement posting system of the first aspect of the present invention, the advertiser information regarding the advertiser is registered in advance in the management server. Then, the advertiser provides the product information regarding the product desired to be sold on the communication network, and the product information is stored in the product database. afterwards,
The management server publishes the stored product information via the communication network.

Then, when the posting request data for requesting the posting of the banner advertisement to the website is received based on the product information published on the communication network, the banner advertisement is created by using the posting request data. . At this time,
The banner advertisement created is provided with a product order form that enables direct ordering of products to be posted.
After that, the created banner advertisement is transmitted as banner data to the site side terminal through the communication network. As a result, the website can post the banner advertisement with the product order form based on the transmitted banner data.

Further, when the purchase data is input by the network user to the product order form and sent as order information on the communication network, the management server receives and stores the order information. Then, the order information is transferred to the advertising side terminal used by the advertiser who actually sells the product. As a result, the management server can mediate the posting of the banner advertisement on the website through the communication network, and can provide the banner advertisement with the product order form to the website that wants to publish the banner advertisement. Therefore, the network user can directly order the product from the banner advertisement posted on the website.

A banner advertisement posting system according to a second aspect of the present invention is the banner advertisement posting system according to the first aspect, wherein the site-side terminal browses the product information published on the communication network. And a publication request means for transmitting the publication request data for posting the banner advertisement of the product selected by the site operator from the browsed product information, and the banner creation according to the publication request means. The banner data created by the means is received via the communication network, and the banner posting means for posting as the banner advertisement on the website and the fact that the product order form of the banner advertisement is ordered. Then, the order information is transmitted to the management server via the communication network. It is intended to and a sentence information transmitting means.

Therefore, according to the banner advertisement placement system of the invention of claim 2, in addition to the operation of the banner advertisement placement system of the invention of claim 1, the site-side terminal is a product published on the communication network by the browsing means. Information can be browsed. Then, the posting request data is transmitted based on the product selected by the site operator of the website from the browsed product information. Further, the banner data created based on the posting request data and the like is received, and the banner advertisement including the product order form is posted on the website. After that, the network user fills in the predetermined items to order the product on the product order form,
When receiving the instruction to send, the order information is sent to the management server. As a result, the site-side terminal can post the banner advertisement on the website through the intermediary of the management server, receive the order for the product directly from the posted website, and send it to the management server as order information. . This simplifies the procedure for ordering products on the communication network.

The banner advertisement posting system according to the invention of claim 3 is the banner advertisement posting system according to claim 1 or 2, wherein the advertising side terminal inputs the item information on the item to be sold, It further comprises a product information transmitting unit for transmitting via the communication network, and an order receiving unit for receiving the order information transferred from the management server by the transfer unit and receiving an order for the product.

Therefore, according to the banner advertisement placement system of the third aspect of the invention, in addition to the operation of the banner advertisement placement system of the first or second aspect of the invention, the advertising side terminal sends the product information to the merchandise information via the communication network. Send to the management server. Further, the order information transferred from the management server based on the purchase data input by the network user is received. As a result, the advertising-side terminal entrusts the posting of the banner advertisement of the product for which the sales promotion is to be carried out via the communication network, and the posting is performed on the website of the site-side terminal. In addition, it is possible to place an order for the product based on the order information transmitted by being input in the product order form of the banner advertisement.

A banner advertisement posting program according to a fourth aspect of the present invention is a registration means for registering advertiser information regarding an advertiser who promotes sales of products by a banner advertisement, and the advertiser registered by the registration means sells the advertiser information. Product information storage means for storing product information about the product in a product database, publishing means for publishing the product information stored in the product database on a communication network, and website operation based on the published product information. Request receiving means for receiving, via the communication network, the posting request data sent from the site terminal used by a person and requesting the posting of the banner advertisement on the website, the received posting request data, and the product. A product order form for ordering the product based on the information and the advertiser information From the website on which the banner advertisement is posted, the banner creating means for creating the banner data of the banner advertisement containing, the banner sending means for sending the created banner data to the site side terminal via the communication network. Order information receiving means for receiving the sent order information via the communication network,
The management server connected to the communication network functions as a transfer unit that transfers the received order information to the advertising side terminal used by the advertiser.

Therefore, according to the banner advertisement posting program of the invention of claim 4, when the program is executed,
The management server achieves the operation described in claim 1.

[0027]

BEST MODE FOR CARRYING OUT THE INVENTION A banner advertisement placement system 1 according to an embodiment of the present invention will be described below with reference to FIGS. 1 to 6. FIG. 1 is an explanatory diagram showing a configuration of a banner advertisement placement system 1 according to an embodiment of the present invention, and FIG. 2 is a block diagram showing a functional configuration of a management server 2 in the banner advertisement placement system 1. FIG. 4 is a block diagram showing a functional configuration of the site side terminal 3 and the advertisement side terminal 4 in the banner advertisement placement system 1, and FIGS. 4 and 5 are the management server 2, the site side terminal 3, and the advertisement in the banner advertisement placement system 1. 6 is a flowchart showing the flow of each processing of the side terminal 4, and FIG. 6 is a banner advertisement 10 including the product order form OF posted on the website WS.
It is explanatory drawing which shows an example of 0.

Banner advertisement placement system 1 of this embodiment
As shown in FIG. 1, the advertiser AD and the site operator C
Management server 2 installed in management company KK that mediates and manages the posting of banner advertisement 100 between S and banner advertisement 10
Advertiser A who entrusts publication of a plurality of site-side terminals 3 used by the site operator CS who operates the website WS on which 0 is posted and banner advertisement 100 and promotes product sales
It is composed of a plurality of advertising side terminals 4 used by D, and each is connected to the Internet I via a communication line L. Further, the website WS opened on the Internet I can be accessed by the user terminal 5 used by the network user NU connected to the Internet I. The user terminal 5 uses the product order form OF included in the banner advertisement 100 posted on the website WS.
By inputting a predetermined item in each item as purchase data BB and further instructing to place an order, the product can be ordered to the advertising side terminal 4 via the site side terminal 3 and the management side server 2. .

Further, the functional configuration of the management server 2 in the banner advertisement placement system 1 of the present embodiment will be described with reference to FIG. 2. The management server 2 registers the advertiser information AI regarding the advertiser AD described above. Registration means 1
1 and a product information storage means 12 for storing product information SI (details will be described later) regarding products sold by the advertiser AD in the product database SD in association with the advertiser information AI, transmitted from the advertising terminal 4. Publishing means 13 for publishing the stored product information SI on the Internet I, request receiving means 14 for receiving the posting request data RD transmitted from the site side terminal 3 based on the publishing means 13, and the accepted posting request data RD. , Product information SI, and advertiser information A
The banner data BD of the banner advertisement 100 to be posted based on I is created so as to include the product order form OF, and the created banner data BD is transmitted to the request destination of the posting request data RD. The banner transmission means 16 is provided.

In addition, the management server 2 uses the website W
Product order form O for banner advertisement 100 posted on S
The order information receiving means 17 that receives and stores the order information OI transmitted from the site side terminal 3 based on the purchase data BB input from the user terminal 5 to F and transfers the order information OI to the advertising side terminal 4. The transfer means 18, the management side mail means 19 for sending and receiving electronic mail to and from the site side terminal 3 and the advertising side terminal 4, and the management side for storing various data such as the product database SD and order information OI. And a storage means 20. Incidentally, the management side storage means 2
In 0, banner basic information BI including a template and image samples for creating banner data BD to be transmitted to the site side terminal 3 is further stored.

As another functional configuration, the management server 2
Is a management side reception control means 21 and a management side transmission control means 2 for transmitting and receiving various data via the communication line L.
2 is connected to the management side communication means 23, the management side operation input means 24 for operating the management server 2 and further inputting data, and the management side display control for signal-controlling and displaying various data. Means 25 and management side display means 26 are provided.

On the other hand, as shown in FIG. 3, the site side terminal 3 has, as its functional configuration, a browsing means 31 for browsing the product information SI published by the publishing means 13 on the Internet I and a browsed product information. Posting request means 32 for transmitting posting request data RD that selects a product for which the banner advertisement 100 is to be posted on the website WS from the SI.
And the banner data BD received from the management server 2 and posted as the banner advertisement 100 on the website WS, and the product order form OF of the banner advertisement 100 includes predetermined items from the user terminal 5. When the purchase data BB is input and an instruction to transmit the purchase data BB is issued, the order information transmitting means 33 for transmitting to the management server 2 as the order information OI is provided.

Further, the site side terminal 3 is the management server 2
And a site-side communication means 37 connected to the site-side mail means 34 capable of sending and receiving mail to and from the user terminal 5, the site-side reception control means 35 and the site-side transmission control means 36 for controlling the sending and receiving of various data. And a site-side operation means 38 for operating the site-side terminal 3, a received banner data BD, web data WD of contents constituting the website WS, publication request data RD, and a site side that stores order information OI. A storage unit 39, a site side display control unit 40 and a site side display unit 41 for displaying and controlling the product information SI browsed by the browsing unit 31 on a screen are provided.

On the other hand, the advertising side terminal 4 corresponds to the product information transmitting means 51 for inputting the product information SI about the product to be sold and transmitting it to the management server 2 through the Internet I and the banner advertisement 100 posted on the website WS. Ordering means 52 for receiving the order information OI transmitted from the product order form OF of the banner advertisement 100 and transferred via the management server 2, which indicates the order of the product to be sold, and the management server 2.
Also, the advertising side mail means 53 capable of sending and receiving mails to the site side terminal 3, the advertising side reception control means 54 and the advertising side transmission control means 55 for controlling the sending and receiving of various data.
To the advertisement side communication means 56, the advertisement side operation means 57 for operating the advertisement side terminal 4, and the advertisement side storage means 58 for storing the received order information OI, the transmitted product information SI, and the like.
And an advertising side display control means 59 and an advertising side display means 60 for displaying the contents of the order information OI and visually confirming the contents.

Here, a commercially available server is used as the management server 2, and the site side terminal 3 and the advertisement side terminal 4 are also servers or communication terminals connectable to the Internet I such as a personal computer. Further, the user terminal 5 used by the network user NU
In addition to the personal computer described above, a well-known mobile information terminal (so-called PDA or the like) having a connection function of the Internet I, a mobile phone, or the like can be used. Then, detailed description is omitted.

Further, in the management server 2 and the terminals 3, 4, 5 described above, a hard disk is used as the storage means 20, 39, 58 and a modem is used as the communication means 23, 37, 56.
A pointing device such as a keyboard and a mouse as the operation (input) means 24, 38, 57, and the display means 2.
Monitor displays are used as 6, 41 and 60, respectively. Furthermore, in order to exert the above-mentioned functions, a CPU (not shown) for controlling and processing various signals, a memory (not shown) for temporarily holding data, and an external storage device (CD-ROM)・ FDD
Etc.) and servers and computers have a general configuration.

Next, the respective processing flows of the management server 2, the site side terminal 3, and the advertisement side terminal 4 in the banner advertisement placement system 1 of the present embodiment will be described based on the flowcharts of FIGS. 4 and 5. . Here, steps S1 to S14 showing the flow of processing of the management server 2 correspond to the banner advertisement posting program in the present invention.

First, the management server 2 uses the Internet I
The advertiser information AI regarding the advertiser AD who promotes the sale of the product by the banner advertisement 100 is received (step S1). Here, the advertiser information AI may be information received from the advertising terminal 4 via the Internet I or information provided by the advertiser AD by other means (for example, application by mail or facsimile). Good (step T1). The advertiser information AI includes basic information about the advertiser AD such as the advertiser (company) name, URL address, e-mail address, address, payment settlement method, and product delivery method. Then, the management server 2 registers the inputted advertiser AD,
It is stored in the management-side storage means 20 (step S2), and then the presence / absence of reception of the product information SI transmitted from the advertising-side terminal 4 is detected (step S3).

When the management server 2 receives the product information SI transmitted from the advertising side terminal 4 through the Internet I (YES in step S3), the product information SI is stored in the product database SD (step S).
At the same time, an electronic mail confirming the reception is sent (step S5). Then, the advertising terminal 4 receives this e-mail (step T3). This notifies that the transmission / reception of the product information SI and the storage in the product database SD are completed. It is needless to say that in the advertising side terminal 4, the number of products registered as the product information SI is not limited to one, and the product information SI can be transmitted for a plurality of products and stored in the product database SD. . On the other hand, if the reception of the product information SI is not detected (NO in step S3), the process proceeds to step S14.

Further, the management server 2 publishes a plurality of product information SI stored in the product database SD through the Internet I (step S6). Then, the site side terminal 3 can browse this (step U
1). The site operator CS who uses the site-side terminal 3 for browsing the product information SI as a web server selects a product in which the banner advertisement 100 of the website WS is posted from the published product information SI, and selects the banner advertisement 100 of the product. An instruction is issued to send the posting request data RD for posting request to the management server (step U2). When site-side terminal 3 accepts the transmission instruction of publication request data RD (YES in step U2), it transmits publication request data RD (step U3). On the other hand, if there is no transmission instruction (step U2
If NO), the process proceeds to step U9.

At this time, the management server 2 which has published the product information SI waits for the posting request data RD to be sent from the site side terminal 3, and if the posting request data RD is received (YES in step S7). ), The publication request data RD, the product information SI, the advertiser information AI, and the banner basic information BI having a material-collecting role pre-stored in the management-side storage means 20 to create the banner data BD of the banner advertisement 100. (Step S8), the created banner data BD is transmitted to the site side terminal 3 (step S8).
9). Here, the created banner data BD is provided with a product order form OF that allows direct ordering of products.

Further, the site side terminal 3 which has transmitted the publication request data RD is waiting for the reception of the banner data BD transmitted from the management server 2 (step U4). If the banner data BD is received at the site terminal 3 (YES in step U4), the website WS
The banner advertisement 100 including the product order form OF is posted based on the banner data BD (step U5).
On the other hand, if the reception of the banner data BD is not detected (NO in step U4), the process of receiving or not receiving the banner data BD is continued.

After that, in the product order form OF of the banner advertisement 100 posted on the website WS, the purchaser name, purchaser address, the number of purchases, as the purchase data BB from the user terminal 5 used by the network user NU. When the purchase order is instructed (YES in step U6), for example, when the operation of clicking the order button displayed on the product order form OF is performed, the website WS is displayed. Order information OI is sent to the management server 2 via the site terminal 3 (step U7). On the other hand, if there is no such instruction (NO in step U6), the banner advertisement 100 is continuously posted on the website WS.

At this time, the management server 2 waits for the order information OI to be transmitted from the site side terminal 3 which has transmitted the banner data BD (step S10). When the order information OI is received (YE in step S10)
S), the order information OI is stored in the management side storage means 10, and the processing layer p order information OI of S10 is transferred to the advertisement side terminal 4 which is the sale destination of the product (step S11), and further to the site side terminal 3. An email for confirmation of receipt of the order information OI is transmitted (step S12). Then, the site side terminal 3 receives the transmitted mail (step U).
8). On the other hand, if the order information OI is not received (NO in step S10), the process returns to S10, and the order information OI is continuously received. At this time, if the sales period of the product related to the received order information OI has already passed, or if the sales limit has already been exceeded, or if the product cannot be sold, etc., an email to the effect that the sales will be refused May be transmitted to the site terminal 3.

When the order information OI is transferred from the management server 2 and the order information OI is received by the management server 2 (YES in step T4). The order for the product is received (step T5), an e-mail relating to the order confirmation is transmitted to the management server 2 (step T7), and the e-mail is received by the management server 2 (step S13).

After that, the goods are delivered by using well-known delivery means (home delivery company, postal parcel, etc.) such as the home of the network user NU who ordered the goods based on the order contents (step T7). Further, the system termination is performed in each of the advertising side terminal 4, the management server 2, and the advertising side terminal 4 (steps T8, S14, U9). In the present embodiment, the system is promptly terminated after the processing of each of the terminals 2, 3 and 4, but the processing returns to the first step of each and the banner advertisement placement system 1 of the present embodiment is executed. The process of (1) may be continued.

As described above, the banner advertisement posting system 1 according to the present embodiment allows the banner advertisement 10 on the website WS.
0 as an intermediary between the advertiser AD who entrusts the posting of 0 and the site operator CS who operates the website WS, and from the posting of the banner advertisement 100 to the sale of the posted product on the management server 2 through the Internet I. Can be managed and processed. As a result, it is possible to distribute the banner advertisement 100, which was conventionally concentrated on a major website, to a small website WS. Further, the posted banner advertisement 100 includes a product order form OF for ordering products. As a result, the network user NU can order the product directly from the website WS operated by the site operator CS without shifting to the website opened by the advertiser AD unlike the conventional case. As a result, the number of visits to each website is reduced, and the time and effort for purchasing the product can be greatly reduced.

An example of the banner advertisement 100 posted on the website WS is shown in FIG. FIG. 6 shows an example of a display screen of the user terminal 5 used by the network user NU who has accessed the website WS. The banner advertisement 100 posted on the website WS includes the product name 70, product image 71, catch copy 72, etc. of the product to be sold created based on the product information SI, the sales target period 73, and the selling price 7.
4, the limited number 75, the product advertising unit 75 configured to include the product sales company name 76 (corresponding to the contents of the conventional banner advertisement)
And a purchaser's name column 78, address column 79, telephone number column 80, mail address column 81, purchase number selection column 82, which are input and selected as purchase data BB by the network user NU in order to order the product. It includes a payment amount field 83 and a payment method selection field 84, and further comprises a product order form OF including an order button 85 for clarifying the intention to purchase the product by clicking and sending the order information OI. .

Although the present invention has been described above with reference to the preferred embodiments, the present invention is not limited to these embodiments, and as shown below, within the scope not departing from the gist of the present invention. Various improvements and design changes are possible.

That is, in the banner advertisement placement system 1 of the present embodiment, the flow of processing of the management server 2 and the like has been shown based on the flowcharts shown in FIGS. 4 and 5.
For example, the management server 2 is not limited to this.
Access to the product information SI published by
Site side terminal 3 restricted by D and password
It may be limited to.

Furthermore, when an order for a product is made from the website WS on which the banner advertisement 100 is posted, or the advertiser A who sells the product by clicking the banner advertisement 100.
When the network user NU accesses the site operated by D, a margin of a predetermined amount is given to the management company KK managing the management server 2 from the advertiser AD and the site operator CS based on the contract conditions concluded in advance. You may be paid. Further, these charging methods are calculated when the management server 2 receives the order information OI, and the advertisement side terminal 4 and the site side terminal 3 are sent an email for confirming the amount and billing to the respective email means. You may send it.

[0052]

As described above, the banner advertisement placement system according to the first to third aspects of the present invention includes an advertiser who intends to sell a product through a banner advertisement via the management server.
The banner advertisement can be posted on the website by mediating with the site operator who made the website the posting of the banner advertisement. In addition, since the product order form is shown in the posted banner advertisement, the network user who visits the website can directly order the product. Therefore, it is possible to directly order the product from the banner advertisement without accessing the website of the advertiser who sells each product. As a result, it is possible to reduce the labor and time required to move the website, and to improve the convenience of the network user.

According to the banner advertisement posting program of the invention of claim 4, when the program is executed, the management server is claimed.
It is possible to obtain the effect described in (1).

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing a configuration of a banner advertisement placement system according to an embodiment.

FIG. 2 is a block diagram showing a functional configuration of a management server in the banner advertisement placement system.

FIG. 3 is a block diagram showing a functional configuration of a site side terminal and an advertisement side terminal in the banner advertisement placement system.

[Fig. 4] Management server in the banner advertisement posting system,
It is a flow chart which shows a flow of each processing of a site side terminal and an advertising side terminal.

[FIG. 5] Management server in the banner advertisement posting system,
It is a flow chart which shows a flow of each processing of a site side terminal and an advertising side terminal.

FIG. 6 is an explanatory diagram showing an example of a banner advertisement including a product order form.

[Explanation of symbols]

1 banner insertion system 2 Management server 3 Site terminal 4 Advertising terminal 5 user terminals 11 Registration means 12 Product information storage means 13 Public means 14 Request receiving means 15 Banner creation means 16 Banner transmission means 17 Order information receiving means 18 Transfer means 31 Viewing means 32 Publication request means 33 Order information transmission means 42 Banner insertion method 51 Product information transmission means 52 Ordering means 100 banner ads AD advertiser AI advertiser information BD banner data CS site operator I Internet (communication network) NU network users OF product order form OI order information RD publication request data SD product database SI product information WS website

Claims (4)

[Claims] 1. A management server connected to a communication network creates banner advertisements for promoting sales of products,
A banner advertisement posting system for posting the banner advertisement on a website established on the communication network, wherein the management server registers advertiser information regarding an advertiser who promotes the sale of the product by the banner advertisement. A registration unit, a product information storage unit that stores product information about the product sold by the advertiser registered by the registration unit in a product database; and the product information stored in the product database on the communication network. Publishing means for publishing, and posting request data sent from the site-side terminal used by the site operator of the website based on the published product information, and requesting posting of the banner advertisement on the website, Request receiving means for receiving via the communication network; Banner creating means for creating banner data of the banner advertisement including a product order form for ordering the product based on the data, the product information, and the advertiser information; and the created banner data for the communication network. A banner transmitting means for transmitting to the site-side terminal via, an order information receiving means for receiving via the communication network the order information transmitted from the website where the banner advertisement is posted, the received A banner advertisement posting system comprising: a transfer unit that transfers order information to an advertising side terminal used by the advertiser. 2. The site-side terminal includes a browsing unit that browses the product information published on the communication network, and the banner advertisement of a product selected by the site operator from the browsed product information. Posting requesting means for transmitting the posting requesting data to the management server, and the banner data created by the banner creating means according to the posting requesting means is received via the communication network, and is sent to the website. When a banner posting means for posting as the banner advertisement and an instruction to order a product are entered in the product order form of the banner advertisement, order information is sent as the order information to the management server via the communication network. The banner advertisement posting system according to claim 1, further comprising: 3. The advertising terminal receives the product information about the product to be sold and sends the product information via the communication network, and the order transferred from the management server by the transfer unit. The banner advertisement posting system according to claim 1 or 2, further comprising: an order receiving unit that receives information and receives an order for the product. 4. A registration means for registering advertiser information on an advertiser who promotes a product by a banner advertisement, and product information on the product sold by the advertiser registered by the registration means is stored in a product database. Commodity information storage means, disclosure means for disclosing the commodity information stored in the commodity database on a communication network,
Receiving, via the communication network, posting request data sent from the site-side terminal used by the website operator of the website based on the published product information and requesting the posting of the banner advertisement on the website. A request receiving means, a banner creating means for creating banner data of the banner advertisement including a product order form for ordering the product based on the received posting request data, the product information, and the advertiser information. An order for receiving, via the communication network, banner transmission means for transmitting the banner data to the site-side terminal through the communication network, and order information transmitted from the website where the banner advertisement is posted, through the communication network Information receiving means,
A banner advertisement posting program characterized by causing a management server connected to the communication network to function as a transfer means for transferring the received order information to an advertising side terminal used by the advertiser.