JP2003345968A - Mobile phone opt-in mail management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To establish a system of a personal information security management and an effective opt-in mail transmission management for advertisement intended for mobile phone users using opt-in mail by automating e-mail address registration and e-mail transmission. <P>SOLUTION: The opt-in mail management system comprises an opt-in mail management center which makes, sends, and manages opt-in mail, shops which want to use opt-in mail, mobile phone users who agree to receive opt-in mail, a mail management mean of the opt-in mail management center which receives requests of opt-in mail from the shops, and controls processes of making through sending opt-in mail while protecting customer's personal information, and a transmission means which automatically transmits a customer's email address to a customer mobile phone mail address database of the opt-in mail management center when the customer's mobile phone, who visits a shop, is connected to an adaptor. <P>COPYRIGHT: (C)2004,JPO

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to the automatic construction (automatic data storage) of a database (customer mobile address database and target mail address database) required for opt-in e-mail for the purpose of advertising stores and clients, The present invention relates to a data processing and data control / management system with enhanced management / security management and anti-virus measures.

[0002]

2. Description of the Related Art Advertising is one of the means supporting corporate activities. FIG. 1 shows the types of advertisements and the spread of the target persons. Advertisements basically target an unspecified majority, of which television and radio are the ones that appeal to the broadest audience. Few homes have no television or radio, and they can advertise regardless of the viewer's awareness. In recent years, television shopping has become popular, and there are some forms that cannot be distinguished between product introductions and television commercials. In the future, TV and the Internet may be linked, and interactive TV commercials may emerge.

[0003] Advertisements for subscribers include newspaper and magazine advertisements. Furthermore, there are flyer advertisements inserted in newspapers and flyer advertisements distributed on the street. All of these are paper as a medium.

[0004] The advertisement using the aforementioned medium is a conventional advertisement, and is still widely used at present. On the other hand, Internet advertising is spreading as a new advertising form. Internet advertisements are also targeted at an unspecified number of users. In the case of the Internet, since the users can select the target, there is a merit that advertisements can be transmitted in a narrow genre. For example, when a user of a homepage accesses the Internet, the user accesses a desired homepage. If an advertisement accompanying the content of the homepage is placed, a more effective advertisement can be performed. However, it doesn't seem to be a narrowed down ad in reality.

[0005] Internet advertising includes banner advertising, i
-Mode (trademark) advertisement, mail advertisement, opt-in mail advertisement, and the like. FIG. 2 shows the spread of target persons by type of Internet advertisement. Banner advertisements are image-type advertisements displayed on a homepage, and the site has a form in which an advertisement window is displayed over the homepage. This is a very common form of advertising on the Internet. An i-mode (registered trademark) advertisement is an advertisement that should be called a mobile phone version of a banner advertisement. Banner advertisements are advertisements that are established when a user accesses a homepage, whereas email advertisements are advertisements that are placed in emails, so that advertisements can be sent directly to the target person. However, users are limited because email advertisements must know the user's email address. However, in many cases, in order to obtain the user's e-mail address in the form of issuing products and service coupons, recruiting prizes, etc., narrow down the user's hobbies, interests, attributes (eg, age, gender, etc.) and preferences The advantage is that limited advertising can be performed.

[0006] There is an opt-in mail advertisement as one type of mail advertisement. There seem to be many definitions of opt-in email, but here we will use the definition of "email (email) that the email recipient has opted in to receive the email (opt-in)". At the other end of the spectrum is email called spam, an email that is sent unilaterally, ignoring the recipient's will. This is a so-called unsolicited e-mail, which can be counterproductive to the user and can have an adverse effect as an advertisement. There is also an opt-out email versus an opt-in email. This is an e-mail to be sent to a person who did not indicate that it was “unnecessary”. Opt-out emails are not sent to people who indicate they don't need them, so they can be said to be intermediate between opt-in emails and spam.

[0007] Opt-in mail is directly distributed using a customer list owned by the company itself, and mail is distributed via an opt-in mail intermediary having members who have agreed to accept the e-mail as members. There is a way. The representative opt-in mail brokerage service is iMi Net, which started in 1996.

[0008]

In the prior art, the advertisement using the Internet has been seen. However, the forms described in the prior art are not all, and have some variations. For example, an e-mail magazine, which is a type of e-mail advertisement, can be said to be an effective communication tool for existing customers because it is a type in which e-mail is continuously transmitted. On the other hand, opt-in mail is a type of direct mail sent not only to existing customers but also to unknown users (prospects), and is therefore effective in acquiring new customers.

[0009] When an opt-in mail is used as a mail advertisement, continuity is required at a certain frequency even in the opt-in mail. This is because if an email is sent when you forget it, it may be mistaken for spam. User management is required to send e-mails to users while maintaining a certain frequency. However, at present, it is difficult to issue e-mails as frequently as e-mail magazines (at least once a week or once a month).

[0010] As a problem when a user who wants an opt-in mail registers a mail address at a store, there is a problem of managing the mail address. Currently, in many cases, registration of a customer's email address while monitoring on a display such as a personal computer is mainly performed, and there is a possibility that a user's email address may be misused by a part-time clerk or the like. In addition, when e-mail addresses are individually managed in a company, there is a high risk that the addresses are leaked to a third party.

An object of the present invention is a mobile phone mail advertisement (opt-in mail). The penetration rate of mobile phones exceeds the number of stationary phones, and has the potential to become an effective advertising tool in the future. However, in order to prevent unsolicited e-mails, a system must be used to manage personal information. For that purpose, automation of registration of e-mail addresses is an important factor. Registering your email address manually will not only increase labor costs,
This is because it becomes an important element in security management. On the other hand, the risk of the system being affected by a virus must be eliminated.

In view of the above, the problem to be solved by the present invention is to provide an opt-in mail advertisement for mobile phone users (hereinafter, referred to as “customer” including prospective customers) in registering a mail address. It is an object of the present invention to establish a security control for personal information, anti-virus measures, and an efficient opt-in mail transmission control system by automating the transmission of opt-in mail.

[0013]

In order to solve the problems to be solved by the present invention, the present invention provides a system configuration which enables automatic registration of a mail address and automatic transmission of an opt-in mail. In addition, in order to eliminate unauthorized emails such as viruses, the mobile phone opt-in mail management system of the present invention uses a mobile phone mail address management mechanism that controls transmission of opt-in emails and plays a central role in this system. And separate. In addition, the reception and distribution security mechanism that receives e-mail addresses from stores, the customer mobile e-mail address database mechanism that stores customer e-mail addresses, and the handling of intermediate e-mail addresses when transmission and control mechanisms require e-mail addresses Provide a target mail address database mechanism. Specifically, it is as follows. In the present invention, what is simply described as “mail” is an e-mail, which is transmitted from a store to an opt-in mail management center,
Opt-in e-mail management centers use the Internet to send e-mails to customers.

The mobile phone opt-in mail management system of the present invention provides an opt-in mail management center for producing, sending, and managing opt-in mails for sending mails to customer's mobile phones, stores desiring opt-in mails, and agreeing to receive opt-in mails. , Customers who are mobile phone owners,
The opt-in mail management means of the opt-in mail management center, which collectively manages from the creation to transmission of opt-in mail while receiving requests for opt-in mail from stores and protecting personal information of customers collectively, Connect the adapter to the mobile phone owned by the visiting customer, read the customer's e-mail address, add information such as the store, genre, and authentication code registered in the adapter in advance, and automatically (each information is related to the store Means for transmitting the customer's e-mail address to the customer's mobile e-mail address database mechanism of the opt-in e-mail management center (without any human eyes).

As described above, the adapter functions to connect the mobile phone of the customer who came to the store, read the mail address, tailor the mail, and send it to the opt-in management center. At this time, contents such as a store name, a branch name, a genre, and an authentication code registered in the adapter in advance are added to the mail. The adapter has no display, the store clerk does not see the customer's email address, and the store does not store the customer's email address. Therefore, the store does not need to have a large-scale device such as a personal computer. When sending an e-mail address, it is mandatory to obtain the customer's consent.

The opt-in mail management center stores and manages the customer's e-mail address,
Where transmission is performed, a system corresponding to a plurality of stores and clients is provided. Hereinafter, the function of the opt-in mail management center will be described.

The opt-in mail management system of the opt-in mail management center comprises a reception / sorting security mechanism, a transmission / control mechanism, a customer mobile mail address database mechanism, a target mail address database mechanism, and an opt-in mail production mechanism. The received mail address is received by the receiving / distributing security mechanism, and the mobile phone mail address, the store, and the genre are identified, and only the mail according to the identification is transmitted to the customer mobile mail address database mechanism and stored for each store and genre. .

The production of the opt-in mail and the transmission to the customer are performed according to the following procedure at the request of the store. The opt-in mail management center receives the opt-in mail production and transmission request from the store, sends a request to the opt-in mail production organization for opt-in mail production through the transmission and control mechanism, and opt-in mail production for the opt-in mail produced by the opt-in mail production mechanism The transmission / control mechanism receives the completed mail from the mechanism and stores it in the opt-in mail database.

The transmission / control mechanism transmits the completed mail to the customer in the following procedure. Upon receiving the completed e-mail, the transmission / control mechanism sends search / extraction conditions such as store name and genre, and an authentication code to the customer mobile e-mail address database mechanism, and sends an e-mail address search / extraction instruction. The authentication code is also sent to the mail address database mechanism. Upon receiving the search / extract instruction, the customer mobile mail address database mechanism searches and extracts the target e-mail address based on the search / extraction conditions transmitted from the transmission / control mechanism, attaches the authentication code, and then outputs the target e-mail address. Send to the target mail address database mechanism. The target e-mail address database mechanism analyzes the target e-mail address with the authentication code, checks the authentication code sent from the transmission and control mechanism in advance against the authentication code attached to the target e-mail address, and when both authentication codes match. Only temporarily store it in the target mail address database mechanism.

The target mail address database mechanism is:
Upon receiving a transmission instruction of the target mail address from the transmission / control mechanism, the target mail address is transmitted to the transmission / control mechanism, and the transmitted target mail address is deleted. The transmission / control mechanism that has received the target mail address transmits a completion mail to the customer based on the target mail address.

[0021] The "mechanism" is described because it is not only a computer device but also a human being. However, since the receiving / distributing security mechanism, the customer mobile mail address database mechanism, and the target mail address database mechanism are automatically processed without manual operation when operating normally, the “computer device” ( Alternatively, it may be simply replaced with “apparatus”). In addition, the transmission / control mechanism and the opt-in mail production mechanism include not only processing by the computer but also processing by hand, so "mechanism" is replaced by "department" or "department".
It may be. For example, there is a method in which an opt-in mail production request or transmission request from a store is received by e-mail, automatically processed by a (transmission / control device), and then automatically transmitted to the opt-in mail production device. It is also possible for a person concerned in (2) to receive a call and relay it to the opt-in mail production organization (department) orally or in a memo. Opt-in e-mails are created by a person involved in the opt-in e-mail production department using a computer, and transmitted as complete e-mails to the transmission / control device via e-mail, MO, or the like. In the department that received this completed e-mail, the relevant person sends the completed e-mail to the store as e-mail, fax, etc., or communicates it to the store related person by telephone (or verbal transmission in case of text mail) You will have to confirm the contents of the email and get your consent. Since such an exchange involves both humans and machines, the term "mechanism" is used here, although it is an ambiguous expression.

In the present invention, a client is also targeted. With the client in this case, the customer data of the store cannot be used alone, but with the consent of the store, the customer's opt-in mail is added to the customer's common opt-in mail with the client's opt-in mail and transmitted. Means the email sender who can do it. The opt-in mail production request, transmission request, and e-mail transmission procedure are the same as those at the store.

[0023]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Embodiments of the present invention will be described with reference to the drawings. FIG. 3 is an outline of the mobile mail address database management system of the present invention. This diagram excludes clients, but stores, clients, and customers (leads <
Customer Opportunities>) and Opt-in Email Management Center. In the following description, the receiving / sorting security mechanism, customer mobile mail address database mechanism, and target mail address database
When processing is described, “device” is described. For the transmission / control mechanism and opt-in mail production mechanism, “device” is described for mechanical processing, and when a manual process is performed, “department” is described. Describe. The device here means an independent system including a computer, an auxiliary external storage device (for example, a database), and software.

When a store uses the opt-in mail management system of the present invention, the store only needs to be provided with an adapter, and does not require a large-scale facility such as a computer device. Stores use e-mail to store product information and service information (for example, information such as special sale dates and issuance of coupons).
With the consent of sending to a visiting customer or a prospective customer (a window shopping person, etc.), the mobile phone e-mail address is obtained. At this time, if the customer's mobile phone is connected to the adapter, the additional information is automatically added and sent to the reception / distribution security device of the opt-in mail management center together with the customer's email address read by the adapter. At this time, the information added by the adapter includes a store name, a branch name, a category, an authentication code, and other messages. The type of information to be added is built in the adapter in advance. The adapter does not have a monitor, nor does the store clerk perform any special operations. Therefore, there is no difficult operation, and the customer's e-mail address does not leak to a third party at the store.

The receiving / distributing security device that has received the mail from the store checks the conditions, and transmits only necessary items to the customer mobile mail address database device only for the mail that matches the conditions. Various methods can be considered for the condition check at this time, and FIG. 4 shows an example. In the figure, the mail created by the adapter is the item code (C1,
Each item is filled with C2..., C7) and transmitted to the reception / distribution security device. Received this email
The distribution security device checks the item code assigned to each item, and sorts out necessary items and unnecessary items to create a message. In this case, if there is no item code, or an e-mail that is different from the item code (identification target item code) owned by the receiving / distributing security device in advance is warned on the display as an invalid e-mail that does not match the conditions. And ask the administrator for judgment. For the e-mail that meets the conditions, the reception / distribution security device deletes unnecessary contents (here, item codes and “other contents”) to create a message, and transmits the message to the customer mobile mail address database device. The device receives the message and registers it in the customer's mobile mail address database. The distribution conditions at the time of registration in the database include a mobile phone mail address [docomo (registered trademark), au
(Registered trademark), j-phone (registered trademark), etc.], an identifier or code for identifying a store or genre (for example, 90xzt000).
1234). In this series of processing, other than the unauthorized mail is automatically processed.

The customer's mail address is stored only in the customer's mobile mail address database. In order to prevent unauthorized access to the customer's mobile email address database from the outside, or the invasion of viruses and unauthorized emails, a reception / distribution security device is placed between the external (store) and the customer's mobile email address database device. .

On the other hand, data relating to the store is registered in advance in the store database of the transmission / control device of the opt-in mail management center. This data includes company name,
There are a store name, a branch name, a genre, an authentication code, and the like. When a company code, a store code, a branch code, a genre code, or the like is used in a mail transmitted from a store, each code is also registered as an item in the store database. The information added by the adapter is determined according to the registration of this data. The genre is, for example, in the case of a cosmetics store, skin care, rouge, hair care, male hair care,
Refers to handling products such as male skin care. Genre classification is determined in advance by consultation between the store and the opt-in mail management center.

Next, returning to FIG. 3, the procedure for creating an opt-in mail will be described. The opt-in mail production / transmission request from the store may be an e-mail or a direct telephone call. The transmission / control department receiving the opt-in mail production / transmission request requests the opt-in mail production department to produce an opt-in email. When the opt-in mail production section produces the opt-in mail, the opt-in mail production device transmits the completed opt-in mail to the transmission / control device as a completed mail. The transmission / control device that has received the completed mail writes the completed mail in the opt-in mail database and stores and manages the completed mail. Of course, confirmation work is required with the client (store) until the final decision is made as a completed mail. However, since the work is not directly related to the essence of the present invention, the work is shown in the figure. Omitted.

The opt-in mail production request of the store and the transmission request timing (timing) do not always coincide. For example, there is a case where an opt-in mail is produced in February, and a mail transmission is requested in accordance with the enrollment season in April. If a transmission date is registered in the opt-in mail database in addition to the completion mail, the transmission / control device can automatically perform transmission processing when the transmission date comes.

The transmission procedure is performed as follows. First, the transmission / control device issues a target mail address transmission command by adding search / extraction conditions such as a store name, a genre, and an authentication code to the customer mobile mail address database device, and also transmits the target mail address database device. Send the authentication code. The customer mobile mail address database device that has received the search / extraction conditions selects an e-mail address (target mail address) that meets the search / extraction conditions, adds an authentication code, and transmits the selected e-mail address to the target mail address database device. The target mail address database device that has received the target mail address with the authentication code checks the authentication code transmitted in advance from the transmission / control device with the authentication code transmitted from the customer mobile mail address database device, and when they match. And temporarily store it in the target email address database. If they do not match, the target mail address is deleted and only the error message is transmitted to the transmission / control device.

After all the target mail addresses have been transmitted to the target mail address database device, the target mail addresses are transmitted to the transmission / control device. The transmitted target mail address is deleted from the target mail address database. On the other hand, the sending / receiving
The control device reads the target opt-in mail (completed mail) from the opt-in mail database and transmits the opt-in mail to the customer's mobile phone at the target mail address.

FIG. 5 shows the flow of the opt-in mail including the client. The client does not own the customer's email address, but sees the genre of the store registered in the opt-in mail management center, and if the client can cooperate or use alone in the field where the genre is shared, the client By inviting the store to use the opt-in e-mail sales proposal and obtaining the consent of the store, the customer's opt-in e-mail is added to the store opt-in e-mail using the customer data (e-mail address) that has the right to use the store. Can be sent to At this time, the mediation is performed by the opt-in mail management center, and the opt-in mail management center also creates the opt-in mail of the client.
In this method, the client does not have to collect his or her own customer e-mail address, and can utilize customer e-mail addresses of a plurality of stores (in the example shown in the drawing, contracted with stores A, B, and C).

FIG. 5 shows an example of a store OP mail, a store OP mail (advertisement), and a client OP mail. The store OP mail is an example of an opt-in mail including only the genre information of the store A, and the store OP mail (advertisement). ) Is an example of the opt-in mail in which the genre information of the store A and the product information of the client are posted, and the client OP mail is an example of the opt-in mail of the store A in which only the product information of the client is posted. In particular, the last client OP email is only the product advertisement of the client company. However, for store A, since it is expected that the number of customers will increase due to the sale of products made by client company at special price at store A, both clients (client and store This is an opt-in email advertisement that has the advantage of A).

[0034]

According to the present invention, by automatically registering the customer's mail address from the store in the database of the mail address management center, it is possible to prevent the leakage of the customer's mobile phone mail address to the outside and to input the mail address key. To prevent transcription errors, reduce labor costs, and easily collect customer data. In addition, since the mail address management center collectively manages, complicated management operation of customer data is facilitated. In addition, stores can use the mobile phone opt-in mail management system of the present invention simply by installing an adapter (although initialization is required), so expensive equipment such as personal computers (PCs are cheaper, but only the number of stores It does not require a considerable expense if it has), it is possible to introduce the system cheaply and easily, there is no operation cost of the system, and it does not take up space.

The features of the opt-in mail management system of the present invention as viewed from the center side include the prevention of intrusion of viruses and unauthorized mails, prevention of database destruction and rewriting due to unauthorized access, and prevention of external leakage of customer data and store data. Etc. are realized. As mentioned earlier,
The customer's e-mail address sent from the store is not directly written to the customer's mobile e-mail address database, but is sent via the reception / distribution security mechanism (device). E-mail addresses without the customer's consent) are unlikely to penetrate the customer's mobile e-mail address database, and the database is not directly accessed via the Internet. Furthermore, when the sending / control device obtains the target e-mail address, it does not receive it directly from the customer's mobile e-mail address database, but goes through the target e-mail address database device. Even if e-mail addresses and viruses are mixed, the target e-mail address database acts as a buffer, so that the store database and opt-in e-mail database under the control of the transmission / control device are not affected by viruses, E-mails sent from the route) are not used.

In order for a company without a store, a manufacturing company, a wholesale company, and the like to use the client system, promotion of product sales by the opt-in advertisement of the present invention can be expected by forming an alliance with the store. Of course, as in the example described above, both the store and the client can hold an event for sales promotion.

The opt-in e-mail management system of the present invention is centered on opt-in advertisements for mobile phone owners, and supports the promotion of sales of stores and clients by the opt-in advertisements. Internet advertisements include banner advertisements, i-mode (registered trademark) advertisements, and e-mail advertisements (e-mail magazines, etc.).
The opt-in mail advertisement for the mobile phone user according to the present invention can set a low advertisement fee. This is because automation can reduce intermediate costs. In addition, since the e-mail has been agreed by the customer, there is a high possibility that the contents of the advertisement will be read, and the advertisement effect is high. Even for customers, it is an e-mail that has been agreed, and since the management center manages strict customer e-mail addresses, it does not become junk e-mail, and a large number of incomprehensible e-mails are sent by e-mail address passing to third parties There is no danger of being sent. Unwanted e-mail address management has become a social problem, as spam e-mails leaked to third parties and large amounts of e-mail were sent to mobile phones due to loose mail address management.
Under the present invention, the above-mentioned problem is unlikely to occur because the management center strictly manages the mail addresses collectively and minimizes the chance of a third party seeing the customer's mail address by automation.

Opt-in mails are less continuous and less regular like mail magazines and the like, so they are less frequently used, and when mail arrives when a customer forgets it, it is sometimes treated as junk mail. . In this regard, the opt-in mail management center can provide advice to the store so that mail transmission is not interrupted for a long period of time by checking the customer mail address database on a regular basis. This is an operational measure, but a company specializing in opt-in mail can take the initiative to make up for the shortcomings of opt-in mail.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram showing types of advertisements and the spread of target persons.

FIG. 2 is an explanatory diagram showing types of Internet advertisements and the spread of target persons.

FIG. 3 is an explanatory diagram of a system outline of a mobile phone opt-in mail management system of the present invention.

FIG. 4 is an explanatory diagram showing a procedure for recording a customer mail address in a customer mobile mail address database and an example of data content transmitted in the mobile phone opt-in mail management system of the present invention.

FIG. 5 is an explanatory diagram of a processing procedure until a client opt-in mail is transmitted to a customer in the mobile phone opt-in mail management system of the present invention.

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04B 7/26 H04B 7/26 M (72) Inventor Tomoaki Shida 853 Nagagata, Niigata City, Niigata Prefecture Fuji Sogyo Co., Ltd. F term (reference) 5K067 AA21 AA42 BB04 BB21 FF02 GG01 GG11 HH22 HH23 HH24

Claims (3)

[Claims] 1. An opt-in mail management center for managing opt-in mail data such as production and transmission of opt-in mails, stores desiring to produce and send opt-in mails, and customers who are mobile phone owners who have agreed to receive e-mails. In the mobile phone opt-in email management system, (1) receiving the opt-in email production and transmission request from the store manager, collectively protecting the customer's personal information and integrally managing the opt-in email from production to transmission Opt-in e-mail management center opt-in e-mail management means, customer e-mail address registration and storage management means obtained at the store, (2) Connect the adapter to the mobile phone owned by the customer who came to the store, read the customer e-mail address, the adapter Stores, genres, authentication codes, etc. registered in advance Means for adding the information of the customer to the email address of the customer who has read the information and automatically transmitting the information to the customer mobile email address database mechanism of the opt-in email management center (without any information being seen by the person in charge of the store). Mobile phone opt-in email management system. 2. The opt-in mail management center according to claim 1, wherein (1) the opt-in mail management system of the opt-in mail management center includes a reception / sorting security mechanism, a transmission / control mechanism, a customer mobile mail address database mechanism, It consists of the target mail address database mechanism and the opt-in mail production mechanism. (2) The mail address of the customer obtained by the store in claim 1 (2),
The reception / distribution security mechanism receives and identifies the customer's mobile phone e-mail address, store, genre, etc., and sends only the e-mail that conforms to the identification to the customer's mobile e-mail address database mechanism for store, genre, and authentication. A means for storing the e-mail address in the customer mobile e-mail address database mechanism for each code. (3) The opt-in mail management center, which has received an opt-in mail production / transmission request from the store, opt-in to the opt-in mail production mechanism through the transmission / control mechanism. A means for requesting mail production and sending / controlling the opt-in mail created by the opt-in mail production mechanism as a completed mail from the opt-in mail production mechanism, and (4) the transmission / control mechanism receiving the completed mail is Authentication code and store name for mail address database A means for sending a target mail address transmission command with the search and extraction conditions of the mail address according to the genre, etc., and at the same time transmitting the authentication code to the target mail address database mechanism, (5) The customer mobile mail address database mechanism is Means for receiving the search / extraction command of the transmission / control mechanism, attaching an authentication code to the searched / extracted target mail address, and transmitting the target mail address to the target mail address database mechanism. (6) The target mail address database mechanism has an authentication code. Analyzes the target e-mail address, checks the authentication code sent from the transmission and control mechanism in advance against the authentication code attached to the target e-mail address, and temporarily stores it in the target e-mail address database mechanism only when both authentication codes match (7) The target mail address database mechanism is Mechanism receives a transmission instruction of the target email address from, and transmits the target email address to send and control mechanism, means for deleting the target email address sent from target email address database mechanism, transmission and which receives the (8) target email address
The mobile phone opt-in mail management system, wherein the control mechanism includes means for transmitting a completed mail to the customer based on the target mail address. 3. The mobile phone opt-in mail management system according to claim 1, wherein the client who is authorized by the store to use the customer data of the store is:
Means for transmitting the client's opt-in mail attached to the store's opt-in mail and transmitting the opt-in mail.