JP2003208541A - Advertisement information delivery system, advertisement information delivery method and advertisement information receiving and reproducing apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information delivery system convenient to a user and effective for commodity advertisement. <P>SOLUTION: The user gains access to a service site 10 providing advertisement information by a user terminal 20 to receive delivery of desired advertisement information. The service site 10 calculates the delivery time and frequency of advertisement information to the user terminal 20, and gives points to the user. Subsequently, a screen ordering the advertised commodity and service is transmitted to the user terminal 20. At this time, sales can be performed at the discount price corresponding to the points given to the user. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product information distribution system, etc., which is convenient for users and can effectively provide advertisements.

[0002]

2. Description of the Related Art Today, with the spread of networks such as the Internet, mobile telephone terminals and PDAs (Personal Digital Assistants) are being used by using wireless or wired lines.
Various product information including advertisements are provided to mobile information terminals such as e) or personal computers or cable televisions installed in users' homes.

Since the product information provided is often distributed unilaterally, the source of the product information specifically increases the user's willingness to purchase and the actual purchasing activity. It is difficult to quantitatively grasp whether or not it is connected to. In addition, the supplier of the product information may obtain data about the actually purchased product from the store, for example, POS
(Point Of Sales) system can be obtained, but the user listens to the delivered product information,
As a result, it cannot be confirmed whether or not the product has been purchased.

Therefore, the supplier of the product information purchases the product information based on the place where the distributed product information is actually heard, the user (listener), the listening time, and the product information heard by the user. The ratio of the sales amount of the product to the total sales amount of the product cannot be acquired as data.

On the other hand, a user can receive a distribution service of various product information and can easily obtain detailed information of a desired product and information such as a store, but by listening to the product information directly. There is no financial merit of. The user can listen to the advertisement information of the posted product in the conventional electronic shopping system and at the same time enjoy the discount service. For example, in the discount service provided in the electronic shopping system using the Internet disclosed in Japanese Patent Application Laid-Open No. 11-313274, a user can access a computer of a store from a personal computer and receive a discount ticket by e-mail. You can

[0006]

However, the products that the user can purchase by using the discount of the electronic shopping system and the available stores are limited, and the procedure is complicated.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an information distribution system and the like which is convenient for users and which can enjoy financial merit.
Another object of the present invention is to provide an information distribution system or the like in which advertisements can be effectively used. further,
Another object of the present invention is to provide an information distribution system or the like in which an advertisement provider can acquire information of advertisement viewers.

[0008]

In order to achieve the above object, the information distribution system according to the first aspect of the present invention is an advertisement information transmitting means for transmitting advertisement information via a network so that the reproducing apparatus reproduces the advertisement information. And a totaling means for totaling the viewing amount (viewing frequency and viewing time) of the advertisement information reproduced by the receiving / reproducing means for each viewer, and a valuable value (value) for each viewer according to the total viewing amount calculated by the totaling means ( Means for providing a valuable value for providing discount points, etc.).

According to this structure, the user can obtain valuable value according to the viewing amount of the advertisement.

[0010] Further, it further comprises a discriminating means for discriminating a viewer of the advertisement information reproduced by the receiving / reproducing means, and the summing means totals the viewing amount of the advertisement information of each viewer judged by the discriminating means. You may do it. With such a configuration, it is possible to determine the viewing amount of the advertisement for each viewer.

For example, the discriminating means discriminates between the viewer of the advertisement information and the viewing time, the summing means totals the watching time of the advertisement information for each viewer, and the valuable value providing means counts the sum. A value providing means for providing a valuable value to the viewer according to the viewing time is provided.

[0012] The valuable value providing means is a selling means for accepting an application for purchasing a product or a service, discounting a selling price in accordance with the valuable value provided to the purchase applicant by the value providing means, and selling the selling means. You may prepare. With this configuration, it is possible to purchase the product / service at a discount according to the viewing amount of the advertisement.

The valuable value providing means is a shop that sells goods or services, a means for notifying the store of the valuable value corresponding to the discount target amount based on the total by the totalizing means, and the valuable value notified to the store. And means for providing a monetary amount equivalent to. According to this configuration, in the store,
Products and services can be purchased at discounted prices according to the viewing volume of advertisements.

The advertisement information transmitting means includes means for transmitting advertisement guide information for selecting advertisement information, and means for transmitting the selected advertisement information in response to the advertisement selection information, and the reception / reproduction is performed. Means receives the advertisement guide information from the advertisement information transmitting means and reproduces it; and means for transmitting advertisement selection information to the advertisement information transmitting means in response to selection by the reproduced advertisement guide information, Reproducing means for reproducing the advertisement information from the advertisement information transmitting means. With this configuration, the advertisement can be selected and viewed.

The totaling means may include means for acquiring the viewed advertisement information and purchase information for each viewer, and means for notifying the acquired information to the advertisement provider who is providing the advertisement information. With such a configuration, the advertisement provider (company or the like) can know the information of the advertisement viewed by each viewer and the purchase information, and can use the information for sales activities.

The advertisement information transmitting means transmits a response screen requesting a response due to an operation input on the reproducing device in the middle of the advertisement information, and transmits subsequent advertising information in response to the response from the reproducing device. May be provided.

Further, in the advertisement information distribution method according to the second aspect of the present invention, an advertisement guide transmitting step for transmitting an advertisement guide representing a distributable advertisement, and reproducing the advertisement guide transmitted in the advertisement guide transmitting step. Then, an advertisement identification step of identifying an advertisement selected by the user according to the reproduced advertisement guide, an advertisement delivery step of delivering the advertisement information identified in the advertisement identification step, and an advertisement delivered in the advertisement delivery step. It is characterized in that the viewer is provided with a valuable value based on the viewing time acquisition step of receiving and reproducing the information and obtaining the viewing amount, and the viewing time acquired in the viewing time acquisition step. With this configuration as well, the user can select and view the advertisement and acquire valuable value according to the viewing amount. Further, the advertisement provider can provide valuable value to the actual viewing of the advertisement, and can efficiently deliver the advertisement.

Further, an advertisement information receiving / reproducing apparatus according to a third aspect of the present invention, means for reproducing advertisement selection guide information for selecting an advertisement to be viewed, and the advertisement selection in response to a user operation. Advertisement selecting means for selecting an advertisement according to guide information and notifying the selected advertisement to the advertisement information transmitting means, and an advertisement selected by the advertisement selecting means from the information transmitting means via the network, and received advertisement information According to the viewing / listening amount tabulated by the tabulating / listening means, which tabulates the viewing / listening amount of the advertisement information reproduced by the receiving / playing device for each viewer,
A valuable value providing means for providing a valuable value to each viewer.

A judging means for judging the viewer of the advertisement information reproduced by the receiving / reproducing means is arranged, and the summing means determines the viewing amount (the number of views, the viewing number) of the advertisement information of each viewer judged by the judging means. The viewing time) may be totaled.

Further, the discriminating means discriminates between the viewer and the viewing time of the advertisement information, the summing means totals the watching time of the advertisement information for each viewer, and the valuable value providing means,
You may comprise so that the value provision means which provides a valuable value to a viewer may be provided according to the total viewing time.

Further, for example, the advertisement information transmitting means comprises means for transmitting advertisement guide information for selecting advertisement information, and means for transmitting the selected advertisement information in response to the advertisement selection information. The receiving and reproducing means receives the advertisement guide information from the advertisement information transmitting means and reproduces it, and transmits the advertisement selection information to the advertisement information transmitting means in response to the selection by the reproduced advertisement guide information. And a reproducing means for reproducing the advertisement information from the advertisement information transmitting means.

[0022]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an advertisement information distribution system according to an embodiment of the present invention will be described as an example.

The advertisement distribution system according to this embodiment is
As shown in FIG. 1, are connected to each other via a network NW, the service site (the information distribution unit) 10, a plurality of user terminals 20 and ₍₂₀ 1 to 20 _m), advertisement provider terminal 30 (30 ₁ ~ 30 _n ) and the store terminal 40 (40 ₁₎
˜40 _i ) and

The network NW is composed of the Internet or the like.

The service site 10 includes each user terminal 20.
It is a website that distributes advertisement information to the user and provides discount points according to the viewing amount of the advertisement. As shown in FIG. 2, the control unit 101, the storage unit 102, and the communication unit 103.
And the advertisement information database 104.

The storage unit 102 includes a disk storage device, a semiconductor storage device, etc., and an operation program of the control unit 101.
A user information table, a store information table, and an advertisement information table are stored.

As shown in FIG. 3A, the user information table has an ID (identification information) of each user, a password, a name, an address / contact information, discount points given according to the viewing time of the advertisement, and the like. Stores the information of. As shown in FIG. 3B, the store information table stores information such as ID (identification information) of each store, password, store name, address / contact address, discount amount, and the like.

The advertisement information table is, as shown in FIG.
It includes information such as the ID of each advertisement, advertisement content, information of the advertisement provider, the number of times the advertisement is viewed (viewed), the total viewing time, the number of times the product / service is purchased after viewing the advertisement, and the amount charged to the advertiser. The storage unit 102 stores the operation program of the control unit 101.

The communication unit 103 communicates with the user terminal 20, the advertisement providing terminal 30, and the store terminal 40 via the network NW.

The advertisement information database 104 stores a file of advertisement information provided by the advertisement provider and a list of advertisements. Each advertisement information is composed of video information and / or audio information, and is stored in, for example, a web page or a streamable format. In addition, each advertisement included in the list is linked to the corresponding advertisement information file.

The control unit 101 includes a processor and the like,
It operates according to the operation program stored in the storage unit 102. Specifically, the control unit 101 mainly performs the following processing. 1) A process of receiving the advertisement information transmitted from the advertisement information providing terminal 30 and registering it in the advertisement information DB 104, 2) a process of transmitting a list of the advertisement information to the user terminal 20, 3) a selection on the list of the advertisement information Processing for delivering the advertised advertisement information to the user terminal 20, 4) processing for totaling the number of times each user has viewed the advertisement and time, and giving discount points to the viewer, 5) number of times each advertisement has been viewed, time, etc. 6) Process to charge the advertisement provider, 6) Process to notify the user of the discount point when the request is made from the selling point, offer the discount to the selling price and update the discount point of the user . Details of the processing executed by the control unit 101 will be described later with reference to FIG.

The user terminal 20 is composed of, for example, a mobile phone in which a web browser is installed, a personal computer, a PDA (Personal Data Assistance) or a dedicated terminal device.

Each user terminal 20, as shown in FIG.
The control unit 201, the communication unit 202, the storage unit 203, the input unit 204, the display unit 205, and the audio output unit 206 are provided.

The communication unit 202 is connected to the network NW by dial-up or constant connection via an ISP (Internet service provider) or the like, and communicates with the service providing site 10. The storage unit 203 stores the operation program of the control unit 201 and the device ID. The input unit 204 inputs various instructions and information. Display unit 20
Reference numeral 5 displays a list of advertisements and advertisement information. Audio output unit 2
06 outputs voice guidance and voice advertisement.

The control unit 201 is composed of a processor and the like, operates according to a program stored in the storage unit 203, and performs communication processing, communication with the service site 10 to select and browse advertisements, and sales. Communication with the shop terminal 40 is performed to select and purchase a product.

The advertisement providing terminal 30 has a computer terminal connectable to the information management unit 13 via a communication line. The computer terminal accesses the service site 10 to receive and analyze the advertisement information and user information stored in the storage unit 102.

The store terminal 40 is installed in a store that sells products and services to users. Store terminal 40
Can be connected to the service site 10 via the network NW. The retail store terminal 40 accesses the information management unit 13 via a communication line, and if the customer owns the discount points, sells the product or service by discounting the corresponding amount of discount points.

Next, the operation of the advertisement distribution system according to the above embodiment will be described with reference to the flowchart of FIG.

A user and a store who want to use this advertisement distribution system perform member registration on the service site 10, respectively. The service site 10 registers the registered member information in the user information and the store information of the storage unit 203.

The user operates the user terminal 20 to access the service site 10 and request the login screen when the time is available (when the user is out of hand), etc. (step S101). In response to this request, the service site 10 transmits a login screen to the user terminal 20 (step S201).

The user terminal 20 receives the login screen and displays it on the display unit 205 (step S103). The user inputs the ID, password and the like on the displayed user screen and clicks the "send" button. In response to this operation, the user terminal 20 transmits the ID and password pair to the service site 10 (step S10).
5).

Control unit 101 of service providing site 10
Imports the ID / password pair via the communication unit,
Authentication processing is performed (step S203). That is, it is determined whether or not the same pair of the received ID and password is registered in the user information table.

Authentication failure (step S205; No),
That is, when the same pair of the received ID and password is not registered in the user information table, the control unit 101 executes a predetermined error process (step S).
207).

Authentication is established (step S205; Yes),
That is, when the same pair of the received ID and password is registered in the user information table, the control unit 101 reads the advertisement list from the advertisement information DB 104 and transmits it to the user terminal 20 (step S209). ).

The control unit 201 of the user terminal 20 communicates the advertisement list provided from the service providing site 10 with the communication unit 20.
2, the advertisement selection screen including the advertisement list is generated and displayed on the display unit 205 (step S107). The user selects an advertisement to watch from the displayed advertisement list (step S109). The control unit 201 requests the service site 10 to transmit the advertisement information of the selected advertisement (delivery of the advertisement) (step S110).

Control unit 101 of service providing site 10
Captures the transmission request via the communication unit 103, reads out the requested advertisement information from the advertisement information DB 104, and transmits it to the user terminal 20 via the communication unit 103 (steps S211 and S213). That is, the control unit 201
The advertisement information file of the requested advertisement is stored in the advertisement information DB 10
4, and starts distribution (streaming) of the video, text and / or audio information contained in the advertisement information file to the user terminal 20.

As a result, the advertisement selected by the user is streamed and reproduced on the user terminal 20 (steps S111 and S113).

When the distribution of one advertisement is completed (step S213; YES), the control unit 101 obtains the distribution time of the advertisement. The control unit 101 uses the user information table
The column of "Advertisement viewing frequency" of the corresponding user is incremented by 1, the current streaming time is added to "Advertisement viewing time", and the discount point for the advertisement viewed this time is added to "Discount point" (step S215). ).

Subsequently, the control unit 101 displays an online shopping screen as shown in FIG. 7 for urging the purchase of the product / service for which the advertisement is viewed, together with a message indicating that the sale price discount is applied and the maximum discount amount. It is transmitted and displayed on the reception / reproduction device 20 (step S215).

The user decides whether or not to purchase the goods / services and executes appropriate processing in the same manner as normal online shopping (steps S115, S21).
7). When the user purchases the product or service by using the points, the points for the used amount are selected from the remaining points column of the corresponding user in the user information table shown in FIG. 3 (a). Subtract. Also, information on the products / services purchased this time is added to the purchase history column. In addition, the column of “number of purchases” of the corresponding product in the advertisement information table shown in FIG. 4 is incremented by one.

When the purchase process (sales process) is completed, or when the user specifies not to purchase, the service site 10 displays a screen inquiring whether or not to watch the next advertisement on the user terminal 20. To display.

When the user selects "view other advertisement", the fact is notified to the service site 10, and the control unit 101 repeats the above-mentioned processing from the advertisement list display processing of step S209. On the other hand, when the user selects “end” for viewing the advertisement, the processing is terminated after performing processing such as disconnection of communication.

The user can also shop at a discounted price using points at a general online shopping site provided by the service site 10.

Also in this case, the service site 10 displays that the discount corresponding to the points can be received,
The user discounts the specified amount within the limit and sells the product / service. When a user purchases a product / service using points, the used points are subtracted from the column of remaining discount points of the corresponding user in the user information table shown in FIG. 3 (a). To do. Also, information on the products / services purchased this time is added to the purchase history column.

The user can purchase the goods and services by using the discount not only in the online shopping provided by the service site 10 but also in a general store including the store terminal 40.

When a person who wants to purchase goods / services wants the discount provided by the service site 20, the person in charge of the store first operates the store terminal 20 to access the login page for the store of the service site 20. To do. The person in charge inputs the ID, password and the like on the displayed login screen for the store and clicks the "send" button. In response to this operation, the shop terminal 40 sends the ID and password pair to the service site 10.

The service site 10 fetches the ID / password pair and performs authentication processing (step S20).
3). That is, it is determined whether or not the same pair of the received ID and password is registered in the store information table shown in FIG. When the authentication is successful, that is, when the same pair of the received ID and password is registered in the store information table, the control unit 101 transmits the user authentication screen to the store terminal 40.

The store terminal 40 displays a user authentication screen. The user can confirm the I
Enter D, password, etc. and click the "Send" button. In response to this operation, the store terminal 40 displays the ID
And the password pair are transmitted to the service site 10.

The service site 10 fetches the ID / password pair and performs authentication processing. That is, it is determined whether or not the same pair of the received ID and password is registered in the user information table shown in FIG.
When the authentication is successful, the control unit 101 reads the maximum discount amount from the corresponding point column of the user information table and sends it to the store terminal 40.

The store terminal 40 displays the maximum discount amount on the screen. From the maximum discount amount displayed, the user
Specify the discount amount to be used this time.

The store sells the product at a discount specified by the user. When the sales procedure is completed, the store sends the discount amount to the service site 10 together with information on the sold products and the like.

The service site 10 subtracts the used points from the column of the remaining points of the corresponding user in the user information table shown in FIG. 3 (a). Also, information on the products / services purchased this time is added to the purchase history column. Also, the used points are added to the unsettled remaining points column of the corresponding store in the store information table shown in FIG. 3B.

The advertisement provider accesses the storage unit 102 from the advertisement provider terminal 30, searches the advertisement usage information database and the product sales database based on the advertisement identification information and the product identification information, respectively, Get the information stored in.

The advertisement provider responds to the fee request from the merchandise store and collectively pays a predetermined fee for each predetermined period. Further, the service site 10 periodically performs a transfer process for transferring the amount of money corresponding to the unsettled points of each store to the registered account. This allows
The store can obtain the discounted amount from the service site.

As described above, according to the embodiment of the present invention, the user can purchase a desired product at a discounted price in accordance with the distribution time (listening time) of the product advertisement streamed on the user terminal 20. On the other hand, the advertisement provider of the product advertisement can set an appropriate price according to the distribution time (listening time) of the product advertisement to provide an effective information distribution system linked to the user's purchasing activities. In addition, the merchandise store can compensate for the discounted price to be sold to the user with the transfer amount (commission) from the advertisement provider,
You can indirectly enjoy the merit of the sales promotion effect of the product by the advertising provider.

The present invention is not limited to the above embodiment, and its application and modification are arbitrary. For example, the user terminal 20 is not limited to the terminal owned by the user, and may be installed at any place. The terminal may be placed in a taxi seat or a bus stop so that the user can view the advertisement while using the taxi or while waiting for the bus.

In the above-described embodiment, the user has shown an example of streaming the advertisement information distributed from the service site 10. However, for example, by general download, all the advertisement information is stored in the storage unit 203, The stored advertisement information may be arbitrarily reproduced and listened to. in this case,
The viewing time may be totaled on the user terminal 20 and notified to the service site 20.

In the description of the above embodiment, the user terminal 2
Although 0 is a mobile information terminal, it may be, for example, a mobile phone, a personal computer, a two-way television receiver such as a CATV, or a car navigation device that can be connected to the service site 10 via the network NW. Is also good.

Further, the user terminal 20 is, for example, PHS.
It may be an automatic vending machine in which the receiving / reproducing apparatus main body is arranged in a state of being connectable to the service site 10 via a wireless network using the above. In this case, the user terminal 2
0 and the shop terminal 40 will match.

In the above embodiment, points are given according to the viewing time of the advertisement, but points may be given according to the number of times the advertisement is viewed. Also, points may be differentiated for each advertisement.

Further, in order to prevent a situation in which the advertisement is displayed without browsing, a checkpoint may be provided in the middle of the advertisement. That is, as illustrated in FIG. 8, a screen (for example, a questionnaire or the like) requesting a response from a viewer is put in one or more places in the middle of an advertisement, and streaming and time counting are stopped until a response is received. To do. Alternatively, if it is not possible to properly respond to the questionnaire set at the end of the advertisement, points may not be given, and points may be given only to users who have properly viewed the advertisement. .

Further, as a user and store authentication method,
Although the example of using the ID and the password has been shown, other authentication methods can of course be used. For example, for a device owned by an individual, device authentication or the like may be adopted.

A program for causing a computer system to execute all or part of the above system is recorded on a recording medium (ROM, flexible disk, CD-ROM).
Etc.) for distribution, or may be distributed via a network.

[0074]

According to the present invention, effective advertisement can be performed.

[Brief description of drawings]

FIG. 1 is a block diagram of an information distribution system according to an embodiment of the present invention.

FIG. 2 is a diagram showing a configuration example of a service site 10 shown in FIG.

3A shows a configuration example of a user information table stored in the storage unit of FIG. 2, and FIG. 3B shows a configuration example of a store information table stored in the storage unit of FIG. Indicates.

FIG. 4 shows a configuration example of an advertisement information table stored in the storage unit of FIG.

5 is a diagram showing a configuration example of a user terminal shown in FIG.

FIG. 6 is a flowchart showing steps of an advertisement information distribution / reproduction method.

FIG. 7 is a diagram showing an example of a screen of online shopping.

FIG. 8 is a flowchart illustrating a method of placing checkpoints in the middle of an advertisement.

[Explanation of symbols]

10 service sites 20 user terminals 30 Advertising provider terminal 40 dealer terminals

Claims (13)

[Claims] 1. An advertisement information transmitting means for transmitting advertisement information to a reproducing device via a network, a totaling means for totaling the viewing amount of the advertisement information reproduced by the reproducing device for each viewer, and the totalizing. An information distribution system, comprising: a valuable value providing means for providing a valuable value to a viewer according to the viewing amount aggregated by the means. 2. A discriminating means for discriminating a viewer of the advertisement information reproduced by the reproducing device is further provided, and the summing means totalizes a viewing amount of the advertisement information of each viewer discriminated by the judging means. The information distribution system according to claim 1, characterized in that. 3. The discriminating means discriminates between a viewer and a viewing time of the advertisement information, the summing means totals a watching time of the advertisement information for each viewer, and the valuable value providing means counts the sum. The information distribution system according to claim 2, further comprising a value providing means for providing a valuable value to the viewer according to the viewing time. 4. A sales means for accepting an application for purchasing a product or a service, discounting a selling price according to a valuable value provided to the purchase applicant by the value providing means, and selling the product. Claim 1, 2 or 3
Information distribution system described in. 5. The valuable value providing means, a store that sells a product or a service, a means for notifying the store of a valuable value corresponding to a discount amount based on the total by the totalizing means, and the notified valuable value. An information distribution system according to claim 1, 2 or 3, further comprising: a means for providing each store with a gold product corresponding to. 6. The advertisement information transmitting means includes means for transmitting advertisement guide information for selecting advertisement information, and means for transmitting the selected advertisement information in response to the advertisement selection information from the reproducing device. The information distribution system according to any one of claims 1 to 5, further comprising: 7. The summarizing means comprises means for acquiring the viewed advertisement information and purchase information for each viewer, and means for notifying the acquired information to an advertisement provider providing the advertisement information. The information distribution system according to any one of claims 1 to 6, characterized in that. 8. The advertisement information transmitting means transmits a response screen requesting a response by an operation input on a reproducing device in the middle of the advertisement information, and transmits a subsequent advertising information in response to the response from the reproducing device. The information distribution system according to any one of claims 1 to 7, further comprising: 9. An advertisement guide transmitting step of transmitting an advertisement guide representing a distributable advertisement, an advertisement selected by a user according to the reproduced advertisement guide by reproducing the advertisement guide transmitted in the advertisement guide transmitting step. And an advertisement distribution step of distributing the advertisement information identified in the advertisement identification step, receiving and reproducing the advertisement information distributed in the advertisement distribution step, and obtaining a viewing time for obtaining a viewing amount An advertising information distribution method, characterized in that a valuable value is added to the viewer based on the step and the viewing amount acquired in the viewing amount acquisition step. 10. A means for reproducing advertisement selection guide information for selecting an advertisement to be viewed, an advertisement selected in accordance with the advertisement selection guide information in response to a user operation, and an advertisement information transmitting means for transmitting the selected advertisement. Selecting means for notifying the advertisement, receiving and reproducing means for receiving the advertisement selected by the advertisement selecting means from the information transmitting means via the network, and reproducing the received advertisement information, and reproducing by the receiving and reproducing means. An advertisement characterized by comprising: aggregation means for aggregating a viewing amount of advertisement information for each viewer; and valuable value providing means for providing a valuable value to each viewer according to the viewing amount aggregated by the aggregating means Information receiving and reproducing device. 11. A determination means for determining a viewer of the advertisement information reproduced by said reception / reproduction means is further provided, and said totaling means totals the viewing amount of the advertisement information of each viewer judged by said determination means. The advertisement information receiving / reproducing apparatus according to claim 10, wherein 12. The discriminating means discriminates between a viewer of the advertisement information and a viewing time, the summing means totals the watching time of the advertisement information for each viewer, and the valuable value providing means counts the sum. The advertisement information receiving / reproducing apparatus according to claim 11, further comprising a value providing means for providing a valuable value to a viewer according to a viewing time. 13. The advertisement information transmitting means comprises means for transmitting advertisement guide information for selecting advertisement information, and means for transmitting the selected advertisement information in response to the advertisement selection information, Receiving and reproducing means receives the advertisement guide information from the advertisement information transmitting means, reproduces it, and means for transmitting advertisement selection information to the advertisement information transmitting means in response to selection by the reproduced advertisement guide information. And reproducing means for reproducing the advertisement information from the advertisement information transmitting means,
13. The advertisement information receiving / reproducing device according to claim 10, 11 or 12.