JP2003289560A - Audio advertisement providing apparatus, audio advertisement providing method, audio advertisement providing program having audio advertisement providing function, and computer readable information recording medium recording audio advertisement providing program having audio advertisement providing function - Google Patents

Abstract

(57) [Summary] [Problem] To provide a voice advertisement providing apparatus, a voice advertisement providing method, and a voice advertisement providing function capable of providing voice information corresponding to the location information of a mobile terminal to a mobile terminal receiving an advertisement mail. And a computer-readable information recording medium on which a voice advertisement providing program having a voice advertisement providing function is recorded. SOLUTION: A voice advertisement input means 15h for inputting an advertisement content to be included in an advertisement mail and voice information to be provided to a mobile terminal 11, a header and a header for performing a connection function by a telephone line to a set destination. An advertisement mail distribution unit 7b that distributes the advertisement mail having the drafted advertisement content to the mobile terminal, and receives a connection request from the mobile terminal that has received the advertisement mail to acquire a current position of the mobile terminal; Voice information providing means 15 for providing voice information to the mobile terminal according to the current position of the mobile terminal.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a voice advertisement providing device, a voice advertisement providing method, and a voice advertisement providing that delivers an advertisement mail to a mobile terminal that moves across a plurality of unit areas while transmitting a current position. The present invention relates to a voice advertisement providing program having a function and a computer-readable information recording medium recording the voice advertisement providing program having a voice advertisement providing function.

[0002]

2. Description of the Related Art With the recent development of the information industry, commercial advertisements on the Internet have come to be performed. As this advertisement, for example, a banner advertisement or an attribute distribution advertisement on a home page is performed. Here, the attribute advertisement is an email that stores information such as the age, sex, and content of interest of the user in a database or the like in advance and delivers the advertisement email only to users who have a certain attribute. Say. Since this attribute advertisement can see an advertisement that is more interesting to the user than a general advertisement mail, it has an extremely high effect as an advertisement, and also has the merit that the advertiser can get an accurate advertisement.

A banner advertisement is an HTML (Hyper Text) that constitutes a home page in order to display the advertisement on browser software (hereinafter referred to as "browser") of a terminal such as a computer that accesses the home page.
A URL (Uniform) of a predetermined link destination in the source code described in the Markup Language.
This is an advertisement that includes a Resource Locator). For banner advertisements, a predetermined advertisement fee is paid to the creator of the homepage on which the advertisement is posted. This banner advertisement is very effective when, for example, an advertisement of contents related to the homepage to be posted is performed. In such a banner advertisement, the content that can be advertised to the accessed terminal is mainly visually appealed, and the advertisement function is mainly exerted by the visual action.

[0004]

However, in such a banner advertisement, for example, when the accessed terminal is a portable mobile terminal, a suitable advertisement can be performed according to the position of the mobile terminal. could not. In other words, conventionally
A means for realizing more effective advertisement on a network such as the Internet has been desired.

An object of the present invention is to solve the above problems and provide a voice advertisement providing apparatus and voice advertisement capable of providing voice information according to the position information of the mobile terminal to the mobile terminal receiving the advertisement mail. It is to provide a providing method, a voice advertisement providing program having a voice advertisement providing function, and a computer-readable information recording medium recording the voice advertisement providing program having the voice advertisement providing function.

[0006]

According to a first aspect of the present invention, there is provided a voice advertisement providing device for delivering an advertisement mail to a mobile terminal which has a connection function by a telephone line and moves while transmitting the current position. A voice advertisement transmitting means for transmitting the advertisement content to be included in the advertisement mail and voice information to be provided to the mobile terminal, a header for exerting a function of connecting to a set destination by a telephone line, and the An advertisement mail delivery means for delivering the advertisement email having advertisement content to the mobile terminal, and a connection request from the mobile terminal that has received the advertisement email to acquire the current position of the mobile terminal, and the current location of the mobile terminal. A voice advertisement providing device, comprising: voice information providing means for providing voice information according to a position to the mobile terminal. According to the configuration of claim 1, the voice advertisement submission means submits the advertisement content included in the advertisement mail and the voice information provided to the mobile terminal. The advertisement mail delivery means delivers the advertisement mail to the mobile terminal. The voice information providing unit receives a connection request from the mobile terminal that has received the advertisement mail, acquires the current position of the mobile terminal from the mobile terminal, and provides the mobile terminal with voice information according to the current position of the mobile terminal. Therefore, if the voice information peculiar to a certain position is prepared, the mobile terminal can enjoy the suitable voice information according to the current position.

According to a second aspect of the present invention, in the configuration of the first aspect, the voice information providing means obtains information about the mobile terminal in addition to the current position of the mobile terminal, and obtains the current location of the mobile terminal and the current location of the mobile terminal. The voice information according to the information about the mobile terminal is provided to the mobile terminal. According to the configuration of claim 2, in addition to the operation of claim 1, if the voice information peculiar to the information about the mobile terminal is prepared, the mobile terminal can obtain not only the voice information according to its current position. Also, it is possible to enjoy suitable voice information according to the information about the mobile terminal.

According to a third aspect of the invention, in the configuration of the second aspect, the information regarding the mobile terminal is time information in the mobile terminal. According to the structure of claim 3, in the operation of claim 2, if the voice information peculiar to the time information is prepared, the mobile terminal
Not only the audio information according to the current position, but also suitable audio information according to the time information can be received.

According to a fourth aspect of the invention, in the configuration of the second aspect, the information about the mobile terminal is an attribute of a user who operates the mobile terminal.
According to the structure of claim 4, in addition to the operation of claim 2, if the voice information peculiar to the attribute of the user who operates the mobile terminal is prepared, the mobile terminal can make the voice corresponding to the current position. Not only the information, but also suitable audio information according to the user's attribute can be enjoyed.

The invention of claim 5 is the invention of claims 1 to 4.
In the above configuration, the voice advertisement submission means includes a voice advertisement submission form for attaching the voice information to the advertisement content submitted by the advertiser of the advertisement email, and the advertiser of the advertiser of the advertisement email. The advertisement mail is provided to the terminal, and the advertisement mail is generated based on the advertisement content and the attached voice information. This claim 5
According to the above configuration, in addition to the actions of claims 1 to 4, the advertiser of the advertisement mail can easily submit the advertisement content and the voice information for generating the advertisement email using the voice advertisement submission form. can do.

The invention of claim 6 is the first to fifth aspects of the invention.
In the above configuration, a charging means for charging the mobile terminal according to the number of times the voice advertisement is provided to the mobile terminal is provided. According to the configuration of claim 6, in addition to the actions of claims 1 to 5, the more frequently used mobile terminals can be charged more.

According to a seventh aspect of the present invention, there is provided a voice advertisement providing method for delivering an advertisement mail to a mobile terminal which has a connection function by a telephone line and moves while transmitting the present position,
A voice advertisement submission step of submitting the advertisement content included in the advertisement mail and the voice information provided to the mobile terminal;
An advertisement mail delivering step of delivering the advertisement email having a header and a submitted advertisement content having a function of connecting to a set destination to the mobile terminal, and the mobile receiving the advertisement email. A voice information providing step of receiving a connection request from a terminal to obtain the current position of the mobile terminal, and providing voice information according to the current position of the mobile terminal to the mobile terminal. Is the way. According to the configuration of claim 7, in the voice advertisement submission step, the advertisement content included in the advertisement mail and the voice information provided to the mobile terminal are submitted. The advertisement mail delivery means delivers the advertisement mail to the mobile terminal. Next, in the voice information providing step, a connection request from the mobile terminal that receives the advertisement mail is accepted, the current position of the mobile terminal is acquired from the mobile terminal, and voice information according to the current position of the mobile terminal is provided to the mobile terminal. . Therefore, if the voice information peculiar to a certain position is prepared, the mobile terminal can enjoy the suitable voice information according to the current position.

According to an eighth aspect of the present invention, in the configuration of the seventh aspect, in the voice information providing step, information on the mobile terminal is acquired in addition to the current position of the mobile terminal,
The voice information according to the current location of the mobile terminal and information about the mobile terminal is provided to the mobile terminal. According to the structure of claim 8, in addition to the operation of claim 7, if the voice information peculiar to the information about the mobile terminal is prepared, the mobile terminal can obtain not only the voice information corresponding to its current position. Also, it is possible to enjoy suitable voice information according to the information about the mobile terminal.

According to a ninth aspect of the present invention, in the configuration of the eighth aspect, the information regarding the mobile terminal is time information in the mobile terminal. According to the structure of claim 9, in addition to the operation of claim 8, if the voice information peculiar to the time information is prepared, the mobile terminal can receive not only the voice information corresponding to the current position but also the time information. It is also possible to enjoy suitable audio information according to the information.

According to a tenth aspect of the present invention, in the configuration of the eighth aspect, the information regarding the mobile terminal is an attribute of a user who operates the mobile terminal. According to the structure of claim 10, in addition to the operation of claim 8, if the voice information peculiar to the attribute of the user who operates the mobile terminal is prepared, the mobile terminal can make the voice corresponding to its current position. Not only the information, but also suitable audio information according to the user's attribute can be enjoyed.

According to an eleventh aspect of the invention, in the configuration of the seventh to tenth aspects, in the voice advertisement submission step,
A voice advertisement submission form for attaching the voice information to the advertisement content submitted by the advertiser of the advertisement email is provided to the advertiser terminal of the advertiser of the advertisement email, and the advertisement content and attachment are provided. The advertisement mail is generated based on the generated voice information. This claim 1
According to the configuration of the first aspect, in addition to the actions of claims 7 to 10, the advertiser of the advertisement mail can easily enter the advertisement content and the voice information for generating the advertisement mail using the voice advertisement submission form. Can be drafted.

The invention of claim 12 is characterized in that, in the structure of claims 7 to 11, there is a charging step for charging the mobile terminal according to the number of times the voice advertisement is provided to the mobile terminal. And According to the structure of claim 12, in addition to the actions of claims 7 to 11,
Mobile terminals that are used more frequently can be charged more.

The above object is to provide a voice advertisement having a function of connecting by a telephone line and having a function of delivering an advertisement mail to a mobile terminal that moves while transmitting the current position. The program is a voice advertisement transmitting means for transmitting the advertisement content included in the advertisement mail and voice information provided to the mobile terminal, a header and a header for exerting a connection function to a set destination by a telephone line. An advertisement mail delivery means for delivering the advertisement email having the published advertisement content to the mobile terminal; and a connection request from the mobile terminal that received the advertisement email to obtain the current position of the mobile terminal, According to a voice advertisement providing program, which causes the mobile terminal to function as voice information providing means for providing voice information according to the current position of the mobile terminal to the mobile terminal. , It is achieved. According to the configuration of claim 13, the voice advertisement submission means submits the advertisement content included in the advertisement mail and the voice information provided to the mobile terminal. The advertisement mail delivery means delivers the advertisement mail to the mobile terminal. The voice information providing unit receives a connection request from the mobile terminal that has received the advertisement mail, acquires the current position of the mobile terminal from the mobile terminal, and provides the mobile terminal with voice information according to the current position of the mobile terminal. Therefore, if the voice information peculiar to a certain position is prepared, the mobile terminal can enjoy the suitable voice information according to the current position.

The above object is to provide a voice advertisement having a function of connecting by a telephone line and having a function of delivering an advertisement mail to a mobile terminal that moves while transmitting the current position. A computer-readable program storage medium having a program recorded therein, a voice advertisement transmitting means for transmitting advertisement content included in the advertisement mail and voice information provided to the mobile terminal, and a telephone call to a set destination. An advertisement mail delivery means for delivering the advertisement email having a header that exhibits a connection function by a line and the submitted advertisement content to the mobile terminal, and a connection request accepted from the mobile terminal that has received the advertisement email. A voice information providing means for acquiring the current position of the mobile terminal and providing voice information according to the current position of the mobile terminal to the mobile terminal. The computer readable program storage medium storing a voice advertisement providing program for causing a function is achieved. Claim 1
According to the configuration of 4, the voice advertisement submission means submits the advertisement content included in the advertisement mail and the voice information provided to the mobile terminal. The advertisement mail delivery means delivers the advertisement mail to the mobile terminal. The voice information providing unit receives a connection request from the mobile terminal that has received the advertisement mail, acquires the current position of the mobile terminal from the mobile terminal, and provides the mobile terminal with voice information according to the current position of the mobile terminal. Therefore, if the voice information peculiar to a certain position is prepared, the mobile terminal can enjoy the suitable voice information according to the current position.

[0020]

BEST MODE FOR CARRYING OUT THE INVENTION Preferred embodiments of the present invention will be described below with reference to the drawings. In the following description, “attribute” refers to information such as age and sex regarding a user who operates a mobile terminal, which will be described later. FIG. 1 is a diagram showing a system configuration example including a voice advertisement providing system 1 to which a voice advertisement providing apparatus as a preferred embodiment of the present invention is applied. The voice advertisement providing system 1 includes at least a web server 7, a user management server 9, a CTI server 15 and an advertiser terminal 13, and preferably one of a telephone line base station 8 and a mail server 5 or a combination of any of these. I have it. Web server 7
Needless to say, if a certain level of security is ensured, the configuration may also have the function of the user management server 9.

The voice advertisement providing system 1 is realized mainly by the operation of the voice advertisement providing program. In addition, this voice advertisement providing system 1 includes a mobile terminal 1
1 has a function of transmitting an advertisement mail to the mobile terminal 1 and providing the mobile terminal 11 with voice information for voice advertisement. The CTI server 15, the advertiser terminal 13, the web server 7, the mail server 5, and the telephone line base station 8 are connected by the network 3. This network 3 may be a public network such as the Internet, or may be a closed network such as an intranet.

The advertiser terminal 13 is an electronic device such as a computer used by an advertiser who is trying to make an effective advertisement to the user of the mobile terminal 11. In addition, the advertiser terminal 13 uses, for example, the advertisement content included in the advertisement mail in the user management server 9 and the voice file as the voice information in the CTI.
It has a function of registering in the server 15.

The user management server 9 has a function of delivering an advertisement mail to the mobile terminal 11 and providing voice information. The user management server 9 has a function of generating the advertisement mail with the registered advertisement content as the mail body and the voice information attached. This advertisement mail includes a header having a function of calling the CTI server 15 as the call destination.

The telephone line base station 8 has a function of performing relay communication for data communication and communication with the mobile terminal 11. The mobile terminal 11 is a mobile information terminal carried by a user, and is, for example, a PDA (Personal Di).
a digital assistant, a pager, and a mobile phone. The mobile terminal 11 operates mail software having a function of transmitting at least the advertisement mail. This mail server 5 uses this mobile terminal 11
Has a mailbox dedicated to the user of the mobile terminal 1 and the e-mail stored in this mailbox is referred to by the mail software of the mobile terminal 11
One user can view the email.

The mobile terminal 11 also has a function of referring to the contents of the advertisement mail sent from the web server 7 to the mailbox of the mail server 5 by the mail software. In the following description, sending an advertisement mail to the user's mailbox of the mobile terminal 11 of the mail server 5 is expressed as sending to the mobile terminal 11. As described above, this advertisement mail is provided with a header in which a predetermined telephone number is described, so that the user can use the mobile terminal 1
The line can be connected to the CTI server 15 having a predetermined telephone number set from 1.

The web server 7 causes the user management server 9 to authenticate the user of the mobile terminal 11. The user management server 9 has a function of managing user information and the like of the mobile terminal 11, and authenticates the user depending on whether or not this user is managed. Therefore, the user information of the mobile terminal 11 is managed by the user management server 9.

FIG. 2 is a block diagram showing an electrical configuration example of the CTI server 15 of FIG. CTI server 15
Is a CPU (Central Processing)
Unit) 63, ROM (Read Only Mem)
ory) 64, RAM (Random Access)
Memory) 65, a display unit 60 and a bus 55,
It preferably has an operation unit 62. The advertiser terminal 13, the web server 7, and the user management server 9 in FIG. 1 have substantially the same hardware configuration as the CTI server 15 except for the processing speed and the like, and therefore the description of those configurations is omitted. To do.

The bus 55 in FIG. 2 has a function of connecting each device such as the CPU 63, and is a bus line having an address bus and a data bus. This bus 55 has a CPU 6
3, the ROM 64, the RAM 65, the hard disk 61, and the display unit 60 are connected, and preferably the operation unit 62 is connected.

The CPU 63 is a central processing unit,
The ROM 65 connected to the bus 55 in addition to operating programs such as mail software using the AM 65 as a work area
It controls 4th grade. The ROM 64 is a read-only information recording medium, and may also include a flash ROM that is a rewritable nonvolatile memory.

The RAM 65 has a function as a work area for executing a program. Hard disk 6
Reference numeral 1 stores the mail software, and the mail software is read out. The operation unit 62 is an operation unit such as a mouse or a keyboard for operating the object displayed on the display unit 50.

FIG. 3 is a block diagram showing a hardware configuration example of the mobile terminal 11 of FIG. The mobile terminal 11 is C
PU 11a, RAM 11b, ROM 11c, operation unit 11
d, call section 11e, mail transmitting / receiving section 11f, display section 11
g and a GPS signal receiving unit 11h. The mail transmitting / receiving unit 11f may be configured by software instead of hardware, and may be omitted from the hardware configuration example illustrated in FIG.

The CPU 11a is a central processing unit,
Using the RAM 11b as a work area, mail software having a function of receiving an advertisement mail is operated and the ROM 11c connected to the bus 55 is controlled. The ROM 11c is a read-only information recording medium,
Flash ROM, a rewritable non-volatile memory
May be included.

The RAM 11b has a function as a work area for executing a program. The operation unit 62 is
It is an operating means such as a mouse, a tablet device, and a keyboard for operating an object such as a button displayed on the screen of the display unit 11g.

The call section 11e has a function of connecting to a predetermined telephone number under the control of the CPU 11a to establish a call state or disconnect the telephone line. The display unit 11g is a display unit having a function of displaying characters and figures, and is, for example, LC.
D (Liquid Crystal Display)
And EL (Electro Luminescence)
Is. GPS (Global Positionin)
g System) signal receiving unit 11h receives the G signal from the satellite.
It has a function of receiving a PS signal and can grasp the current position based on the GPS signal. The mobile terminal 1
1 is PHS (Personal Handyphone)
In the case of a portable telephone device such as a system) or a pager, the GPS signal receiving section 11h is omitted.
The mobile terminal 1 is operated by a relay base station that relays the mobile terminal 11.
It goes without saying that the position information of No. 1 may be acquired.

FIG. 4 is a block diagram showing a software configuration example of the advertiser terminal 13 shown in FIG. Advertiser terminal 13
Has a transmission / reception unit 13b for performing data communication via a network, mail software 13a, browser software 13c (browser software), and voice file 13e. This browser software 13c
For example, it has a function of general browser software, for example, HTML (Hyper Text Markup).
It has a function of reading the above-mentioned voice advertisement submission form described in Language) and displaying the screen shown in FIG. The mail software 13a may be omitted by substituting the web mail function of the browser software 13c. Here, the position information is indicated by latitude, longitude, or address, for example.

Further, the voice file 13e in FIG. 4 is data of voice information provided to the mobile terminal 11 which refers to the advertisement mail, and employs, for example, "* .wav" format data. The voice file 13e is registered in the voice information database 15e of the CTI server 15 shown in FIG. 5 described later.

FIG. 5 is a block diagram showing an example of the software configuration of the CTI server 15 of FIG. 1, and FIG. 9 is a diagram showing an example of the source code of the advertisement mail 21 of FIG.
FIG. 6 is a diagram showing a table configuration example of the management table 23 of FIG. 5, and FIGS. 7A to 7C respectively show FIG.
It is a figure which shows an example of the audio | voice file 13e. C in FIG.
The TI server 15 includes a transmitting / receiving unit 15d, a voice file reception / providing unit 15f, a voice information database 15e, a CTI control unit 15c, a voice reproducing unit 15b, and a telephone line response unit 15.
a. The CTI control unit 15c is the transmission / reception unit 15
d, audio file reception providing unit 15f, audio reproducing unit 15b
It also controls the telephone line response unit 15a.

Further, the CTI control unit 15c controls the transmitting / receiving unit 15d and the voice file reception / providing unit 15f,
Voice advertisement submission form 7 returned from advertiser terminal 13
The voice file 13e attached to the advertisement content of g is registered in the voice information database 15e. The advertisement content is transmitted to the web server 7. The voice information database 15e has a table for managing attributes such as information about the user of the mobile terminal 11 as shown in FIG. 6, and further has “voice_advertized0” shown in FIG.
1. The audio file 13e having a file name "wav" is managed. In the voice information database 15e, the item "FILENAME" shown in FIG.
The audio file 13e shown in can be managed. Further, in the voice information database 15e, for example, the current position (position information) of the mobile terminal 11 and the age and sex of the user (user information) can be managed. On the other hand, the advertisement content is transmitted to the web server 7.

Further, the CTI control unit 15c of FIG. 5 controls the transmission / reception unit 15d, and the user management server 9 authenticates the user of the mobile terminal 11. The mobile terminal 11 is a terminal device that has come to connect the telephone line by referring to the received advertisement mail. This authentication is performed by the web server 7 and the user management server 9, which will be described later, as described later.
This mobile terminal 11 has transmitted at least its own position information (information regarding the mobile terminal), and the CTI control unit 15c causes the audio file 13e related to this position information.
And select the audio file 13 by the audio playback unit 15b.
It has a function of transmitting voice (or music) based on e to the mobile terminal 11 via the telephone line response unit 15a. In addition, the mobile terminal 11 preferably transmits attributes such as the age, sex, and hobby of the user to the CTI server 15 as information about the mobile terminal, and the location information and / or the location information and / or the user information. The audio file 13e or the like related to the combination may be acquired.

FIG. 8 is a block diagram showing a software configuration example of the web server 7 of FIG. Web server 7
Is a user registration server control unit 7e, a transmission / reception unit 7a, a distribution program 7b, an advertisement content 7c, a submission form providing unit 7
h and a voice advertisement submission form 7g.

The user registration server control unit 7e has a function of controlling the user management server 9 not connected to the network 3 in FIG. 1, for example, in response to an access from the mobile terminal 11 or the like. The transmission / reception unit 7a has a function of controlling data communication with the mobile terminal 11, the CTI server 15 and the like connected to the network 3. Advertising content 7
c is electronic data indicating the advertisement content transmitted from the advertiser terminal 13. The voice advertisement submission form 7g is shown in FIG.
~ Data for displaying the screen of FIG. The submission form providing unit 7h has a function of providing the submission form 7g in response to a request from the mobile terminal 11 or the like.

The distribution program 7b manages the advertisement content 7c registered in the voice information database 15e, and based on the distribution list and the advertisement content 7c, which will be described later, included in the accepted voice advertisement submission form 7g. , Has a function of transmitting an advertisement mail to the mobile terminal 11. In this mail distribution list, the advertiser distributes the advertisement mail or lists the mail addresses, and is sent to the user management server 9.

The advertisement mail 21 is, for example, as shown in FIG.
It has a header 21a and a mail body 21b as shown in FIG. The header 21a describes the destination, sender, title, etc. of the mail. The header 21a may be described, for example, in the MIME format so that the audio file 13e can be attached. On the other hand, the mail body 21b includes the advertisement content 7c directly displayed on the display unit of the mobile terminal 11.

Specifically, the mail body 21b includes
The so-called tel tag 21c is included, and this te
When the l tag 21c is read by the mail software of the mobile terminal 11, it is displayed as "Coco" on the display unit of the mobile terminal 11 as shown in FIG. When the user of the mobile terminal 11 clicks on the “here” part, te
A call is made to the telephone number set by the l tag 21c. This telephone number is a telephone number for connecting to the CTI server 15.

FIG. 10 shows the user management server 9 shown in FIG.
3 is a block diagram showing an example of the software configuration of FIG. Figure 11
FIG. 12 is a diagram showing a table configuration example of a user information table 9e managed in the user management database 9c of FIG. 10, FIG. 12 (A) shows address data 9g, and FIG. 12 (B) shows each user. Received mail data 9h
12C shows the mail distribution list 9 described above.
i is shown.

The user management server 9 shown in FIG. 10 has a transmission / reception unit 9a, a registration unit 9b, a search unit 9d, a user management database 9c, a mail distribution list 9i, received mail data 9h, and address data 9g. The mail distribution list 9i, received mail data 9h, and address data 9
It goes without saying that each g may be managed by the user management database 9c. Further, the user management server 9 has a function of registering a user in the user information table 9e of the user management database 9c by the registration unit 9b in response to a request from the mobile terminal 11, for example.

The user management server 9 also has a function of authenticating a user in response to a request from the CTI server 15 via the web server 7. Specifically, first, the search unit 9d controls the transmission / reception unit 9a, receives a user authentication request from the CTI server 15, and searches the user information table 9e of the user management database 9c. Next, the search unit 9d determines that the user who has searched for is already in the user information table 9e.
The authentication result is notified to the CTI server 15 by controlling the transmitting / receiving unit 9a regarding whether or not it is registered in. Thereby, for example, if the user information exists in the user management database 9c, the user information is authenticated, and if it does not exist, the user information is not authenticated.

The user management server 9 also has a function of providing the contents of the address data 9g, the received mail data 9h and the mail distribution list 9i. A specific example of this mail delivery list 9i is a list as shown in FIG. The mail delivery list 9i is a file in which user IDs (corresponding to the item name “NAME” in FIG. 11) are listed, and is acquired from the CTI server 15 via the web server 7. Further, the mail distribution list 9i acquires the "user ID" that satisfies the distribution condition at the time when the advertisement mail is created. As the designated attributes reflected in this distribution condition, for example, as shown in FIG. 11, there are sex, age, telecommunications carrier, hobby, occupation, PC history (years of use of the computer), and the like.

The configuration of the voice advertisement providing system 1 and the like is as described above. Next, an operation example (an example of a voice advertisement method) will be described with reference to FIGS. Figure 1
3 is a flowchart showing an outline of a voice advertisement method as a preferred embodiment of the present invention, and FIG. 14 is a flowchart shown in FIG.
It is an image figure which shows an example of the image of the flowchart of FIG. Incidentally, "ST100 to ST300" in FIG.
The reference sign of "ST100 to ST300" in FIG.
It corresponds to the sign of.

The voice advertisement method by the voice advertisement providing system 1 is roughly divided into three steps as shown in FIG. That is, this voice advertisement providing system 1
The voice advertisement method is mainly based on the voice advertisement submission step ST.
100, an advertisement mail distribution step St200, and a voice information providing step ST300. First, the voice advertisement submission step will be described with reference to FIG.

<Voice Advertisement Submission Step> FIG.
It is an image figure which shows an example of the detailed procedure of the voice advertisement submission step of FIG. This voice advertisement submission step is a procedure in which the advertiser submits a voice advertisement to the CTI server 15 by operating the advertiser terminal 13 of FIG. 1 as described above. This voice advertisement includes, for example, the advertisement content as the main body of the advertisement mail and the voice file 13e as voice information attached to the advertisement mail.

As shown in FIG. 15, in step ST101, the advertiser operates the advertiser terminal 13 to display, for example, HTT.
P (HyperText Transfer Prot
connection) to the web server 7, for example. The web server 7 instructs the submission form providing unit 7h shown in FIG. 8 to provide the voice advertisement submission form 7g. The submission form providing unit 7h acquires the voice advertisement submission form 7g and transmits the voice advertisement submission form 7g to the advertiser terminal 13 using the transmission / reception unit 15d. This voice advertisement submission form 7g is, for example, HTML (Hy
Per Text Markup Language) is composed of source code described in the language.

A predetermined browser software is running on the advertiser terminal 13, reads the voice advertisement submission form 7g, and displays the voice advertisement submission system screen shown in FIG. 16 (step ST102). In this voice advertisement submission system, as shown in FIG. 16, a list of voice advertisements to be submitted (hereinafter referred to as “submission data”) is displayed. The submitted data 40 is the voice information database 1 shown in FIG.
The record of 5e is displayed.

To delete the submitted data, click the "delete" of the corresponding submitted data 40 (step ST3), and click "Delete" on the deletion screen (step ST4) displayed as shown in FIG. This is executed by pressing the "button 42 (step ST5). Specifically, by sending a delete command statement using, for example, the SQL language for deleting from the advertiser terminal 13 to the CTI server 15, C
The record of the sentence voice information database 15e of the TI server 15 is deleted.

When the mail distribution list 9i, which is a list of destinations to which the advertisement mail is transmitted, is created, the process proceeds to step ST106. In this step ST106, the "list creation" 50 of the corresponding submitted data 40 is selected in the submitted data list shown in FIG. Then, the voice advertisement submission screen shown in FIG. 18 is displayed, and the upper side of this is the distribution list creation screen 44. On the distribution list creation screen 44, at least one condition can be selected for each attribute such as gender. Based on the information thus selected, the CTI control unit 15c of the CTI server 15 creates the mail delivery list 9i.

Next, when newly registering the advertisement content,
It progresses to step ST107 of FIG. This step ST
In 107, the "new registration" menu 46 is selected on the submitted data list screen shown in FIG. Then, the voice advertisement submission screen shown in FIG. 6 is displayed by the submission data,
Below this is the submitted data display screen 48.

The subject field 48a for sending an email is a field for entering the subject of an advertisement email. The email text field 48b is
This is a field for entering the mail text. The voice attachment field 48c is
This is a field for designating the position where the attached voice advertisement data exists. The "save data" button 48d is a button for saving the submitted data, and is configured to be registered in the voice information database 15e of the CTI server 15 by pressing this button.

Next, in order to perform the test distribution, the "test distribution" 52 of the corresponding ID is clicked on the submitted data list screen shown in FIG. Then, the test transmission form shown in FIG. 19 is displayed, and the test transmission form can be transmitted to an arbitrary destination. When the send button 54 is pressed, it can be sent to the designated destination. The screen shown in FIG. 17 is a screen used when creating a list file of transmission target users, and is a screen when creating a user ID list file by designating the number of distributions.

<Advertisement Mail Delivery Step> Next, the procedure for actually delivering the advertisement mail will be described. FIG. 21 shows
FIG. 14 is a flowchart showing an example of a flowchart showing an example in which the advertisement mail distribution step of FIG. 13 is specifically shown. FIG. In step ST201, the distribution program 7b of the web server 7 of FIG. 8 is started. Next, step ST2
In 02, the distribution program 7b reads one mail distribution list 9i of the user management server 9 and acquires "user information". This user information is, for example, each item data registered in the user management database 9c of the user management database 9c of FIG. 10 or a combination of any of these data.

Next, in step ST203, the received mail data 9h and the mail distribution list 9 of the user management server 9 are received.
Based on i, the advertisement mail data is actually created as shown in FIG. Specifically, for example, the user's email address is embedded as shown in FIG. Next, step ST2
In 04, the advertisement mail is delivered to the mobile terminal 11. Next, in step ST205, the mail distribution list 9
It is determined whether or not the advertisement mails for the distribution destinations included in i have been distributed. If not, the process proceeds to step ST202, and the distribution mails are distributed to the next distribution destination in the mail distribution list 9i.
On the other hand, when the advertisement mail for the mail distribution list 9i has been distributed, the distribution program ends.

<Voice Information Providing Step> The advertisement mail is delivered to the mobile terminal 11 as described above, and next, the provision of voice information to the mobile terminal 11 will be described. FIG. 22
FIG. 14 is a flowchart showing an example in detail of the voice information providing step of FIG. 13. First, in step ST301, the mobile terminal 11 receives the advertisement mail shown in FIG. 23 (A) and the advertisement mail 70 as shown is displayed. On this screen, it is displayed as a list like a normal mail. The user of the mobile terminal 11 clicks the corresponding advertisement mail 70, and the display shown in FIG. 23 (B) is displayed.

Next, in step ST302, the user clicks the tel tag 21c on the screen of FIG. 23 (B).
Next, in step ST303, the mobile terminal 11 of FIG.
The telephone number embedded in the tel tag 21c is called by the function of the call unit 11e. At this time, the mobile terminal 11
Acquires position information such as its current position acquired by the GPS signal receiving unit 11h, and transmits this position information.

Next, in step ST304, the mobile terminal 1
1 (user) authentication is performed. This authentication is confirmed and authenticated by the user management server 9 of FIG. 6 as described above. Next, in step ST305, it is confirmed whether or not the user is authenticated, and if not authenticated, an error announcement is sent (step ST306). On the other hand, step ST30
In 7, the CTI server 15 acquires the position information of the mobile terminal 11 and the user information (information about the mobile terminal).

Next, in step ST308, the audio file 1 is generated based on the position information (for example, prefecture or municipality) shown in FIG. 6 by the function of the audio reproducing unit 15b shown in FIG.
3e etc. are searched. If no hit, step ST
At 309, the function of the audio reproducing unit 15b shown in FIG. 5 is used to search for any one of the audio files 13e or the like or a combination of any of these based on the user information (age, sex, etc.) shown in FIG. Incidentally, in case of no hit, a preliminary voice file may be submitted in advance.

Then, the voice reproducing unit 15b searches the voice information database 15e by using the user information instead of the position information as a search key, and if there is a hit, step ST311.
If it does not hit, the error announcement is sent to the mobile terminal 11 in step ST310. still,
In this flowchart, the audio reproducing unit 15b searches for the audio file 13e based on the position information or the user information, but the present invention is not limited to this, and the audio file 13e may be searched based on a combination thereof. There is no end.

Next, in step ST311, the CTI server 15 reproduces the voice information based on the voice file 13e for the mobile terminal 11. Here, it is desirable that the reproduced audio information has contents related to the contents of the advertisement mail, for example.

Further, the reproduced voice information may be, for example, information about the surroundings of the current position of the mobile terminal 11. By doing so, the user of the mobile terminal 11 can know the surroundings even on a strange land.

The reproduced voice information may have contents according to the taste and hobby of the user of the mobile terminal 11, for example. By doing so, the user of the mobile terminal 11 can obtain information that suits his / her taste and hobby by voice. Finally, in step ST312, the CTI server 1
5 disconnects the line with the mobile terminal 11.

According to the embodiment of the present invention, the voice information according to the position information of the mobile terminal 11 can be provided to the mobile terminal 11 which has received the advertisement mail. Moreover, since the mobile terminal 11 can acquire not only the position information but also the voice information based on the user information, the user of the mobile terminal 11 can hear the voice information suitable for himself / herself.

The present invention is not limited to the above embodiment,
Various modifications can be made without departing from the scope of the claims. For example, if the mobile terminal 11 has a configuration capable of connecting to the network 3, the voice information may be attached to an electronic mail as a voice file 13e and transmitted. In this case, the mobile terminal 11 is installed with software for reproducing sound from the sound file 13e. When the voice advertisement can be provided to the mobile terminal 11 by voice as in the above-described embodiment, the voice advertisement can be received through the telephone line even if the mobile terminal 11 is not within the range of the network 3. Further, each of the configurations of the above-described embodiments can be partially omitted or arbitrarily combined so as to be different from the above.

The voice advertisement providing program having the voice advertisement providing function described above is, for example, a flexible disk or a CD.
(Compact Disc: brand name) or DVD (D
The information may be stored in an information recording medium such as an digital versatile disc). In addition, the concept of this information recording medium is that the above-mentioned program recorded in electronic devices such as computers scattered on a transmission medium such as a network that performs data communication by wireless or wired is transmitted from the electronic device to the user via the network. The program may be downloaded to an electronic device such as a computer.

[0072]

According to the present invention, a voice advertisement providing apparatus, a voice advertisement providing method, and a voice advertisement capable of providing voice information according to position information of a mobile terminal to a mobile terminal that has received an advertisement mail. It is possible to provide a voice advertisement providing program having a providing function and a computer-readable information recording medium recording the voice advertisement providing program having a voice advertising providing function.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a system configuration including a voice advertisement providing system to which a voice advertisement providing apparatus according to a preferred embodiment of the present invention is applied.

FIG. 2 is a block diagram showing an electrical configuration example of the CTI server of FIG.

FIG. 3 is a block diagram showing a hardware configuration example of the mobile terminal of FIG.

FIG. 4 is a block diagram showing a software configuration example of the advertiser terminal shown in FIG. 1.

5 is a block diagram showing a software configuration example of the CTI server of FIG.

6 is a diagram showing a table configuration example of the management table of FIG.

7 is a diagram showing an example of the audio file shown in FIG.

8 is a block diagram showing a software configuration example of the web server in FIG. 1. FIG.

9 is a diagram showing an example of a source code of the advertisement mail of FIG.

10 is a block diagram showing a software configuration example of the user management server shown in FIG.

11 is a diagram showing a table configuration example of a user information table managed in the user management database of FIG.

FIG. 12 is a diagram showing an example of address data, received mail data of each user, and a mail distribution list.

FIG. 13 is a flowchart showing an outline of a voice advertisement method as a preferred embodiment of the present invention.

14 is an image diagram showing an example of an image of the flowchart of FIG.

FIG. 15 is an image diagram showing an example of a detailed procedure of a voice advertisement submission step of FIG. 14.

FIG. 16 is a diagram showing an example of a screen of the voice advertisement submission system.

FIG. 17 is a diagram showing an example of a screen of the voice advertisement submission system.

FIG. 18 is a diagram showing an example of a screen of the voice advertisement submission system.

FIG. 19 is a diagram showing an example of a screen of the voice advertisement submission system.

FIG. 20 is a diagram showing an example of a screen of the voice advertisement submission system.

21 is a flowchart showing an example of a specific example of the advertisement mail distribution step of FIG.

FIG. 22 is a flow chart showing an example of the voice information providing step of FIG. 13 in detail.

FIG. 23 is a diagram showing an example displayed on a display unit of a mobile terminal.

[Explanation of symbols]

1 ... Voice advertisement providing system (voice advertisement providing device),
7b ... Delivery program (advertising mail delivery means), 1
5 ... CTI server (voice information providing means), 15h
..Delivery form provision section (voice advertisement submission means)

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04M 3/42 H04Q 7/04 Z G10L 3/00 N Q F term (reference) 5D045 AB21 5K024 AA77 BB03 BB04 BB05 CC11 DD01 FF03 FF06 GG01 GG03 GG05 GG10 5K067 AA21 BB04 BB21 DD20 DD51 EE02 FF01 JJ56 JJ64 (54) [Invention name] Voice advertisement providing device, voice advertisement providing method, voice advertisement providing program having voice advertisement providing function, and voice Computer-readable information recording medium recording a voice advertisement providing program having an advertisement providing function

Claims (14)

[Claims] 1. A voice advertisement providing apparatus for delivering an advertisement mail to a mobile terminal which has a connection function by a telephone line and moves while transmitting a current position, wherein the advertisement content included in the advertisement mail and the movement. The voice advertisement transmitting means for transmitting the voice information to be provided to the terminal, the header for exerting the function of connecting to the set destination by the telephone line, and the advertisement mail having the advertisement content transmitted, the mobile terminal And an advertisement mail delivery means for delivering to the mobile terminal that has received the advertisement mail, receives a connection request from the mobile terminal, acquires the current position of the mobile terminal, and outputs voice information according to the current position of the mobile terminal to the mobile terminal. A voice advertisement providing device, comprising: a voice information providing unit for providing. 2. The voice information providing means obtains information about the mobile terminal in addition to the current position of the mobile terminal, and outputs the voice information according to the current location of the mobile terminal and the information about the mobile terminal, The voice advertisement providing device according to claim 1, wherein the voice advertisement providing device is configured to provide the mobile terminal. 3. The voice advertisement providing apparatus according to claim 2, wherein the information regarding the mobile terminal is configured as time information in the mobile terminal. 4. The voice advertisement providing device according to claim 2, wherein the information about the mobile terminal is configured as an attribute of a user who operates the mobile terminal. 5. The voice advertisement submission means includes a voice advertisement submission form for attaching the voice information to the advertisement content submitted by the advertiser of the advertisement email, and an advertisement of the advertiser of the advertisement email. The voice advertisement according to any one of claims 1 to 4, wherein the voice advertisement is provided to a main terminal, and the advertisement mail is generated based on the advertisement content and the attached voice information. Providing device. 6. The voice according to claim 1, further comprising: a charging unit that charges the mobile terminal according to the number of times the voice advertisement is provided to the mobile terminal. Advertisement provision device. 7. A voice advertisement providing method for delivering an advertisement mail to a mobile terminal which has a connection function by a telephone line and moves while transmitting the current position, wherein the advertisement content included in the advertisement mail and the movement. A voice advertisement submission step for submitting voice information to be provided to the terminal, a header for exerting a function of connecting to a set destination by a telephone line, and the advertisement mail having the advertisement content submitted, the mobile terminal An advertisement mail distribution step of delivering to the mobile terminal, receiving a connection request from the mobile terminal that received the advertisement mail to acquire the current position of the mobile terminal, and voice information according to the current position of the mobile terminal to the mobile terminal. A voice advertisement providing method comprising: providing a voice information providing step. 8. In the voice information providing step, in addition to the current position of the mobile terminal, information regarding the mobile terminal is acquired, and the voice information according to the current location of the mobile terminal and the information regarding the mobile terminal is obtained. The method for providing a voice advertisement according to claim 7, wherein the method is provided to the mobile terminal. 9. The information regarding the mobile terminal is time information in the mobile terminal.
The method for providing a voice advertisement described in. 10. The method according to claim 8, wherein the information about the mobile terminal is an attribute of a user who operates the mobile terminal. 11. In the voice advertisement submission step, a voice advertisement submission form for attaching the voice information to the advertisement content submitted by the advertiser of the advertisement email is displayed by the advertiser of the advertisement email. The voice advertisement providing method according to any one of claims 7 to 10, wherein the voice mail is provided to a main terminal, and the advertisement mail is generated based on the advertisement content and the attached voice information. 12. The voice according to claim 7, further comprising a charging step of charging the mobile terminal according to the number of times the voice advertisement is provided to the mobile terminal. Ad serving method. 13. A voice advertisement providing program having a function of connecting with a telephone line and having a function of delivering an advertisement mail to a mobile terminal that moves while transmitting a current position, wherein advertisement content included in the advertisement mail. And a voice advertisement transmitting means for transmitting voice information to be provided to the mobile terminal, a header for exerting a function of connecting to a set destination by a telephone line, and the advertisement mail having the advertised advertisement content. Advertisement mail delivery means for delivering to the mobile terminal, accepting a connection request from the mobile terminal receiving the advertisement email, acquiring the current position of the mobile terminal, and audio information according to the current position of the mobile terminal. A voice advertisement providing program characterized by causing it to function as voice information providing means provided to a mobile terminal. 14. A computer-readable program storage medium in which a voice advertisement providing program having a function of delivering an advertisement mail to a mobile terminal having a connection function by a telephone line and moving while transmitting a current position is recorded. There is a voice advertisement transmitting means for transmitting the advertisement content to be included in the advertisement email and voice information to be provided to the mobile terminal, a header and a header for exerting a connection function to a set destination by a telephone line. And an advertisement mail delivery means for delivering the advertisement email having the advertisement content to the mobile terminal, a connection request from the mobile terminal that has received the advertisement email to acquire the current position of the mobile terminal, and the mobile terminal Voice advertisement characterized by causing the mobile terminal to function as voice information providing means for providing voice information according to the present position of the mobile terminal. A computer-readable program storage medium storing the provided program.