JP2003288526A - Information provision method - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an information providing method in electronic commerce for providing personal information of a business partner while protecting the privacy of the business partner. A server searches for personal information of an exhibitor and a purchaser based on a product name and a personal code received from a purchaser terminal via a network. The server 1 compares the seller's personal information with the buyer's personal information in the buyer's personal attribute items, and extracts a matching item. The server 1 processes the personal information of the extracted items into display data for displaying information about the product, and transmits the display data to the purchaser terminal 4.

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to an information providing method in electronic commerce. In recent years, electronic commerce (for example, auctions and flea markets) not only between companies (BtoB) but also between companies and individuals (BtoC) or between individuals (CtoC) has been performed using the Internet.
Is becoming popular. In such an electronic commerce site, information about a product registered by an individual (exhibitor) is disclosed, and a purchaser (bidder) refers to the disclosed information to decide the purchase of the product. After that, the purchaser paid the price of the product to the seller by a method such as transfer, and the seller confirmed the price and then sent the product to the purchaser by mail or the like.

In such a commercial transaction using the Internet, anyone can feel free to participate and the anonymity is high. For this reason, malicious fraudulent transactions were frequently made using this anonymity, and therefore information for determining whether or not the transaction partner can be trusted is required.

[0003]

2. Description of the Related Art In conventional electronic commerce, for example, an auction site, an exhibitor first accesses the auction site and registers information on a product desired to be sold. The auction site publishes the information on its web page. The purchaser accesses the auction site, refers to the product information, decides the product to be purchased, and inputs the desired purchase price. After a certain period of time, the auction site determines the successful bidder to the buyer who has presented the highest purchase price, and notifies the seller and the purchaser of the determination result by e-mail or the like. The seller and the purchaser contact each other to establish a sale of the product.

[0004]

By the way, in general commercial transactions, personal information of each participant (exhibitor and purchaser) is registered in the computer of the auction site. However, in order to protect the privacy of the participants, personal information is not disclosed on the web page, and only the user ID that identifies the person is disclosed. Therefore, at the time of selecting a product in the electronic commerce market, it is a purchase from a party whose identity is completely unknown, and therefore the anxiety at the time of deciding the purchase is immeasurable.

In order to eliminate this anxiety, some sites disclose the seller's evaluation. For example,
At the auction site, the purchaser inputs the evaluation of the seller after purchasing the product, and discloses it together with the product information.
The purchaser used the evaluation as a reference to determine whether the seller could be trusted.

Therefore, the higher the number of auctions (the number of successful sales), the higher the credibility, and the purchaser can feel a sense of security. However, since the information of the seller who sells it for the first time or the number of times of selling is low, the creditability is low, and thus the buyer cannot obtain a sense of security.

[0007] Some sites also intervene a third party who provides an escrow service to perform settlement after a successful bid and guarantee credit for the arrival of products. However, in this case, the approval of a third party must be obtained, which is troublesome.

The present invention has been made to solve the above problems, and an object thereof is to provide an information providing method in electronic commerce that provides personal information of a trading partner while protecting the privacy of the trading partner. Especially.

[0009]

In order to achieve the above object, according to the invention of claim 1, the personal information of the seller is stored in a first storage device, and the information providing device is a product Receiving a request for information regarding information, generating processing information obtained by processing the personal information of the seller of the product requested from the first storage device, and transmitting the processing information to the terminal of the purchaser. Therefore, it is possible to provide information about the trading partner while protecting privacy.

According to the second aspect of the present invention, the information providing device includes a first storage device that stores the personal information of the exhibitor, receives a request for information regarding a product, and stores the first information.
Of the received personal information of the seller of the product, the personal information that cannot identify one individual is transmitted from the storage device to the terminal that requested the product. Therefore, it is possible to provide information about the trading partner while protecting privacy.

The information providing device includes a second storage device for storing an item for which the purchaser requests the seller of the product to provide the personal information, as in the invention according to claim 3.
The target information of the requested item is extracted from the personal information about the seller stored in the first storage device, and the extracted information is transmitted. Therefore, it is possible to obtain information about the trading partner, which is considered necessary for obtaining a sense of security.

The information providing apparatus extracts the personal information of the exhibitor including at least a part of the personal information of the purchaser and transmits the extracted personal information, as in the fourth aspect of the invention. As in the invention described in claim 5, the information providing device includes a third storage device that stores an output message for the personal information, and processes and transmits the personal information based on the output message.

[0013]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment in which the present invention is embodied in a system for carrying out an electronic flea market as an electronic commerce system will be described below with reference to FIGS.

FIG. 1 is a block diagram of an electronic flea market system. A site that provides an electronic flea market includes a server computer (hereinafter, simply server) 1 as an information providing device and a transmitting device, and the server 1 is connected to an exhibitor terminal 3 and a purchaser terminal 4 via a network 2. Has been done. Between the server 1 and the seller terminal 3 and the purchaser terminal 4, for example, the Internet protocol (TCP
/ IP) based data exchange.

The exhibitor terminal 3 and the purchaser terminal 4 are provided with a control program (for example, a browser) for utilizing the contents of the server 1. In other words, the seller and the purchaser enter the desired URL in the browser to enter the server 1
By specifying, the content of the server 1 can be used.

The server 1 provides an electronic flea market site to the seller terminal 3 and the purchaser terminal 4 via the network 2. The server 1 is a server 1 that provides an auction site only to specific users, and sends a login screen to a request source to request a personal code and a password for access from the terminals 3 and 4. Then, the server 1 receives the personal code and password from the seller terminal 3 and the purchaser terminal 4, and authenticates the personal code and password. Based on the authentication result, the server 1 provides the electronic flea market site when the personal code and the password are permitted data, and the electronic flea market site when the personal code and the password are not permitted data. Is not offered.

The server 1 also includes a personal information database 5a as a first and second storage device, a credit selection database 5b, a product database 5c, a credit information database 5d, and a processing information database 5e. When providing a flea market site, the databases 5a to 5e are used.

FIG. 2 is a block diagram of the personal information database 5a. Each record in the personal information database 5a contains
Personal information of users registered on this site is recorded. The personal information includes information that can identify each user, which is stored in items 20 to 28 of each record.

For example, in each of the items 20 to 28, data of "personal code", "name", "age", "sex", "address", "industry", "company name", "hometown", "school from" is stored as personal information. It is stored.

FIG. 3 is a block diagram of the credit selection database. In each record of the credit selection database 5b, information (credit selection information) for determining whether or not the user registered on this site has selected the item (personal attribute item) as the credit information regarding the seller of the product, It is stored in each of the items 31 to 37 in association with the personal code stored in the item 30. In each item, an item storing “1” indicates that it is a personal attribute item, and an item storing “0” indicates that it is a non-personal attribute item.

For example, in each record, "0" is set in each item 31 to 37 of "age", "sex", "address", "business type", "company name", "hometown", and "school from" associated with the individual code.
Alternatively, "1" is stored. These items 31-37
Is an item in which the item corresponding to the “name” of the user is removed from the items 21 to 28 associated with the individual code in the personal information database 5a. User's "name"
Is personal information that can easily identify the user. That is, in the credit selection database 5b, items that easily identify the user are excluded as options.
This protects the privacy of the user.

In FIG. 3, for example, the personal attribute item of the user having the personal code "1000" is "address".
"Company name" and "Original school". That is, the personal code "10
"Ichiro Suzuki" who has "00" (see Fig. 2) has the seller's "address", "company name", and "home school" as personal attribute items.
Is selected.

FIG. 4 is a block diagram of the product database. Items 40 to 4 of each record in the product database 5c
2 stores information about products put up on this site. For example, in each of the items 40 to 42, "product name" and "exhibitor's personal code" are stored as information about the product.
Data of "image of product" is stored.

FIG. 5 is a block diagram of the credit information database. In each record of the credit information database 5d, the personal attribute item selected by the user and the data of the output message corresponding to the personal attribute item to be transmitted to the terminal are stored in association with each other.

For example, “age” is stored in the item 50 of “credit attribute”, and item 51 of “output message” is stored.
Stores a character string “I am of the same age”.
In this case, the server 1 creates display data for displaying the output message “I am the same age” stored in the item 51 on the purchaser terminal when the purchaser and the seller have the same age. This reveals that the purchaser is an exhibitor of the same age as himself. Also, the age of the seller is known only to the purchaser. This is the actual age network 2
Since it is not transmitted to the user, even if the data on the network 2 is stolen, it cannot be used as information for identifying the seller, which is effective in protecting the privacy of the user.

FIG. 5 shows an output message in the case where the personal attribute items of the seller and those of the purchaser match, but in the credit information database 5d, there is no match or the seller and the purchaser. An output message such as when the output message is included in a predetermined range is stored.

FIG. 6 is a block diagram of the processing information database. In each record of the processing information database 5e, the personal attribute item selected by the user and the data of the output message to be transmitted to the terminal as credit information corresponding thereto are stored in association with each other. It should be noted that the processing information database 5e stores data for displaying an output message processed according to a part of the personal attribute item of the exhibitor and that of the purchaser when the part partially matches. .

For example, "address" is stored in the item 60 of "credit attribute", "up to city" is stored in "matching item", and "same << city >> is stored in" output message ". I live here "is stored. When the address of the seller and that of the purchaser match up to the city / ward, the server 1 outputs the processed message that inserts the name of the city where the seller and the purchaser live in the place of "<< city >>". To generate.

In the processing information database 5e, the matching item does not include an item for a narrow range area such as an address or a housing complex name. This is because the user can be easily specified by disclosing the narrow range of items to the purchaser. This also applies to the matching item “town / village”. That is, when the "town / village" name is disclosed, one individual can be easily specified. That is, the processing information database 5e stores an output message and a range in which one individual cannot be easily specified.

The server 1 has a product information display means. The product information display means has a function of transmitting the product information desired by the purchaser and personal information (exhibitor information) based on the personal attribute information set by the purchaser to the purchaser terminal 4. The product information display means (product information display processing) will be described with reference to the flowchart of FIG.

First, the purchaser operates the purchaser terminal 4 to access the server 1 in order to use the flea market site. In response to the access, the server 1 transmits display data for displaying a login screen to authenticate (login) the user to the purchaser terminal 4 that is the access source (step 101).

The purchaser terminal 4 displays a login screen based on the received display data. When the purchaser inputs the personal code and password according to the login screen and clicks the send button, the purchaser terminal 4 transmits the input personal code and password to the server 1.

The server 1 determines whether or not the received personal code and password are registered, that is, whether or not the user who attempts to log in is an authorized user (step 102). If it is determined that the user is not an authorized user, the server 1 cuts off the communication (step 103). When it is determined that the purchaser is an authorized user, the server 1 extracts the personal attribute item from the credit selection database 5b based on the personal code received from the purchaser terminal 4 (step 104). .

The personal attribute item is stored in the credit selection database 5b when the user is registered in the server 1. Specifically, at the time of registration, the server 1 displays a credit information input screen 90 (see FIG. 9) on the terminal. The user checks the displayed items and confirms
Click the button. The terminal transmits the information of the checked item to the server 1, and the server 1 registers the information in the credit selection database 5b. And the user
After logging in, the credit information input screen 90 shown in FIG. 9 can be called to change the required personal attribute items.

The server 1 which has extracted the individual attribute item transmits the display data regarding the product selection screen 91 for selecting the product to the purchaser terminal 4 (step 105). Buyer terminal 4
Displays the product selection screen 91 shown in FIG. 10 based on the received display data. On the product selection screen 91, a list of product names and user names of exhibitors of the products is displayed. Further, on the product selection screen 91, a confirmation button 92 is displayed in association with the data related to each product name. When the confirmation button 92 is clicked, the purchaser terminal 4 transmits the data related to the product name associated with the confirmation button 92 to the server 1. Note that the purchaser terminal 4 may transmit the data regarding the product name to the server 1 by omitting the confirmation button and clicking the product name.

The server 1 receives the data on the product name (step 106) and extracts the credit information from the personal information database 5a by using the personal code of the user (exhibitor) who put up the product as a key. At this time, the server 1 extracts the credit selection information of the user (purchaser) who has transmitted the product name from the credit selection database 5b, and extracts the credit information required by the purchaser based on the credit selection information (step). 107).

It is assumed that the purchaser is "Ichiro Suzuki" and the product to be purchased is "jeans". At this time, the server 1 uses the "address", "company name", and "home school" of "koba" (Yuji Kobayashi) who has submitted "jeans" as credit information corresponding to the credit selection information registered by "Ichiro Suzuki". Is extracted from the personal information database 5a.

Next, the server 1 extracts data corresponding to the received product name from the product database 5c and displays the product information and the credit information on the purchaser terminal 4 based on the data and the credit information. Display data is created (step 108). Then, the server 1 transmits the created display data to the purchaser terminal 4 (step 10).
9).

The purchaser terminal 4 displays the product information display screen 93 shown in FIG. 11 based on the received display data. On this screen 93, the personal information of the seller, which is the credit information selected by the purchaser, is displayed together with the product information. Therefore, the purchaser feels a sense of security for the seller based on the displayed credit information and can judge whether or not the product can be purchased.

Next, details of the credit information extraction processing will be described. FIG. 8 is a flowchart of the credit information extraction processing, and steps 201 to 209 are substeps of step 107 of FIG.

First, the server 1 retrieves the personal code of the exhibitor associated with the product name from the product database 5c based on the product name received from the purchaser terminal 4 (step 201).

Then, the server 1 retrieves the personal information of the exhibitor from the personal information database 5a based on the retrieved personal code of the exhibitor. Further, the server 1 retrieves the personal information of the purchaser from the personal information database 5a based on the personal code of the purchaser received from the purchaser terminal 4 (step 202).

Next, the server 1 compares the personal information of the purchaser with the personal information of the purchaser in the personal attribute items of the purchaser searched in advance from the credit selection database 5b, and finds all or partial matching items. Extract (step 203).

Next, the server 1 judges whether or not there is an item that can be displayed as credit information from the extracted result (step 204). The server 1 ends the credit information extracting means when there is no item that can be displayed as the credit information, that is, when the personal information does not match.

When the server 1 determines that there is an item that can be displayed as the credit information, the server 1 determines whether or not the processing target item exists in the extracted items (step 205). If the processing target item exists, the server 1 executes the credit information processing process (step 206).

The credit information processing process will be described in detail. First, the server 1 specifies a processing target item from the extracted items, that is, item 6 of the processing information database 5e.
The item corresponding to the item stored in the "credit attribute" of 0 is specified. In the specified processing target item, the server 1
Separates the data between the personal information of the seller and the purchaser for each clause, and determines up to which part of the data is matched, and each data of “matching item” of item 61 stored in the processing information database 5e is a criterion. Specify as.

When the server 1 specifies which data of the "matching item" of the item 61 matches, it is associated with the data of the "matching item" of the specified item 61 from the "output message" of the item 62 of the processing information database 5e. Search for the data Next, the server 1 determines whether the retrieved data is text data that can be output as it is or basic data that is output after being processed.

When it is determined that the text data is output as it is, the server 1 incorporates the text data as it is into the display data of the credit information. If the server 1 determines that the basic data is to be output after being processed, the server 1 inputs the data matching the personal information in the processing target item into the searched basic data, and processes the basic data into text data. Then, the server 1 incorporates the processed text data into the display data of the credit information.

Next, the server 1 has items other than the items to be processed among the extracted items, that is, items corresponding to each item stored in the "credit attribute" of the item 50 of the credit information database 5d. (Step 20)
7).

When it is determined that there is an item other than the item to be processed, the server 1 determines the item 5 in the credit information database 5d.
Refer to each item stored in "credit attribute" of 0,
Identify which item applies. The server 1 has the "output message" associated with the specified "credit attribute".
Is extracted from the item 51 (step 208). And
The server 1 finalizes the extracted output message as display data (step 209) and ends the process.

On the other hand, if there is no item to be processed in step 205, that is, if the personal attribute items of the seller and the purchaser match only the non-processed item, the server 1 proceeds to step 2
The process moves from 05 to step 208, and the process for the non-processing target item is performed. If there is no item other than the processing target item in step 207, that is, only the target items enclosed by the personal attribute items of the seller and the purchaser match,
The server 1 proceeds from step 207 to step 209, and confirms the display data.

As described above in detail, the present embodiment has the following features. (1) Information such as the age and address of the user, which can objectively judge the creditworthiness of the seller, can be referred to together with the product information, and the buyer can easily evaluate the seller and reduce anxiety during purchase. be able to.

(2) Since the personal information of the seller and the personal information of the purchaser are compared and the matched information is transmitted, the privacy can be protected against a third party who does not make a transaction. Also,
Since personal information is processed into a predetermined format without transmitting it as it is on the network 2 and the display data is transmitted to the network 2, personal information may leak due to unauthorized access by a third party. Disappears.

(3) Since each user can select the personal attribute item, it is possible to obtain the credit information of the item which is considered necessary for the purchaser to feel secure. (4) In the conventional evaluation method, it is not possible to obtain an objective evaluation unless the transaction is repeated many times, but in the present invention, the personal information of the seller is processed to create the display data of the credit information. Since it is transmitted from, the purchaser can obtain information about the seller who first sells the product. For this reason, it is easy for the exhibitor who exhibits for the first time to participate.

(5) Since the credit information is transmitted only to the user stored in advance in the personal information database 5a, the personal information is not leaked to a third party and the user can use it with peace of mind.

(6) Since only part of the personal information is disclosed, one individual cannot be uniquely specified. Therefore, the privacy of the user is not impaired, and the site can be used with peace of mind.

(7) All users who can be buyers and sellers can use the auction site only after recording personal information in the personal information database 5a. It is possible to obtain personal information that guarantees credit.

The above embodiment may be modified into the following modes. In the above embodiment, the seller terminal 3 or the purchaser terminal 4 may be embodied as a mobile terminal.

In the above embodiment, items 22 to 28
The contents of are not limited to those described above. "Hobbies""Jobcategory"
For example, any personal information that can objectively determine a person and cannot uniquely identify one individual may be used.

In the above embodiment, the credit information about the seller is provided after selecting the product. However, the credit information about the seller is first provided, and the seller as the trading partner is determined before the product is selected. You may choose.

In the above embodiment, items 22 to 2 that the seller does not want the buyer to disclose as credit information
8 may be stored in the recording device so that the server 1 does not disclose the credit information regarding the items 22 to 28 to the purchaser terminal 4.

In the above embodiment, the product selection screen 9
1 shows the same number of items in the personal information items 22 to 28 of the seller and the purchaser, or a value calculated according to the number of items that match, as a measure of creditworthiness, and is displayed as a list similar to the list of product names. Good.

In the above embodiment, the personal attribute items of the seller and the purchaser are compared and the matching items are included in the display data, but the items that do not match may be included in the display data. For example, when the purchaser selects the age of the seller as credit information and the ages are different, the age group of the seller may be included in the display data.

In the above embodiment, the credit information database 5d and the processing information database 5e are provided, but both information may be stored in one database.

The above various embodiments can be summarized as follows. (Supplementary Note 1) With an exhibitor who provides a product through electronic communication,
A method of providing information in electronic commerce provided to a purchaser who wishes to purchase a product, wherein personal information of the seller is stored in a first storage device, and the information providing device requests the information about the product. Is received, the processing information generated by processing the personal information of the seller of the product requested from the first storage device is generated, and the processing information is transmitted to the terminal of the purchaser. Method. (Supplementary Note 2) A method of providing information in electronic commerce provided to an exhibitor who provides a product and a purchaser who desires to purchase the product in electronic communication, wherein the information providing device is an individual of the exhibitor. A first storage device storing information,
A request for information regarding a product is received, and personal information that cannot identify one individual of the received personal information of the seller of the product is transmitted from the first storage device to the terminal that requested the product. An electronic commerce information providing method characterized by the following. (Supplementary Note 3) The information providing device includes a second storage device that stores an item for which the purchaser requests the seller of the product to provide personal information, and is stored in the first storage device. 3. The information providing method for electronic commerce according to appendix 1 or 2, wherein the target information of the requested item is extracted from the personal information about the seller and the extracted information is transmitted. (Supplementary Note 4) Any one of Supplementary Notes 1 to 3, wherein the information providing device extracts personal information of an exhibitor including at least a part of personal information of a purchaser and transmits the extracted personal information. The method of providing information on electronic commerce as described in item 1. (Supplementary Note 5) The information providing device includes a third storage device that stores an output message for the personal information, and processes and transmits the personal information based on the output message. 4. An electronic commerce information providing method according to any one of 4. (Supplementary note 6) An exhibitor who offers a product through electronic communication,
An information providing device for electronic commerce to provide to a purchaser who wishes to purchase a product, the first storage device storing personal information of the seller, and a request for information about a product, Generating processing information obtained by processing the personal information of the seller of the product requested from the first storage device,
A transmitting device for transmitting the processing information to the purchaser's terminal;
An information providing device comprising: (Supplementary Note 7) An exhibitor who offers a product through electronic communication,
An information providing device for electronic commerce to provide to a purchaser who wishes to purchase a product, the first storage device storing personal information of the seller, and a request for information about a product, A transmitting device for transmitting personal information, from the first storage device, of the personal information of the seller of the product received, which cannot identify one individual, to the terminal which is the request source of the product. Information providing device for electronic commerce. (Supplementary Note 8) An exhibitor who provides a product through electronic communication,
A program for providing information in electronic commerce provided to a purchaser who wishes to purchase a product, the step of storing the personal information of the seller in a first storage device, The request is received and the first
And generating processing information obtained by processing the personal information of the seller of the product requested from the storage device, and transmitting the processing information to the terminal of the purchaser. (Supplementary Note 9) A program for providing information in electronic commerce, which is provided to an exhibitor who provides a product and a purchaser who desires to purchase the product through electronic communication, wherein the exhibitor is stored in a first storage device. A step of storing personal information, and an individual whose receiving device receives a request for information about a product and cannot identify one of the personal information of the seller of the product received from the first storage device. And a step of transmitting information to a terminal that is a request source of the product.

[0066]

As described in detail above, according to the present invention,
While protecting the privacy of the trading partner, the purchaser can provide personal information of the trading partner who is relieved.

[Brief description of drawings]

FIG. 1 is a configuration diagram of an electronic flea market system.

FIG. 2 is a configuration diagram of a personal information database.

FIG. 3 is a configuration diagram of a credit selection database.

FIG. 4 is a configuration diagram of a product database.

FIG. 5 is a configuration diagram of a credit information database.

FIG. 6 is a configuration diagram of a processing information database.

FIG. 7 is a flowchart of a credit information providing process.

FIG. 8 is a flowchart of a credit information extraction process.

FIG. 9 is an explanatory diagram of a credit information input screen.

FIG. 10 is an explanatory diagram of a product selection screen.

FIG. 11 is an explanatory diagram of a product information display screen.

[Explanation of symbols]

1 server computer 2 network 3 exhibitor terminal 4 Purchaser terminal 5a Personal information database 5b Credit selection database 5c Product information database 5d Credit information database 5e Processing information database

   ─────────────────────────────────────────────────── ─── Continued front page    (72) Inventor Junichi Tokutake             4-1, Kamiodanaka, Nakahara-ku, Kawasaki-shi, Kanagawa             No. 1 within Fujitsu Limited

Claims (5)

[Claims] 1. A method of providing information in electronic commerce provided to an exhibitor who provides a product and a purchaser who wishes to purchase the product on electronic communication, the personal information of the seller being a first item. The information providing device receives a request for information about a product, generates processing information obtained by processing the personal information of the seller of the product requested from the first storage device, An information providing method, characterized in that processing information is transmitted to a terminal of the purchaser. 2. An exhibitor who offers a product through electronic communication,
A method for providing information in electronic commerce provided to a purchaser who wishes to purchase a product, wherein the information providing device stores a personal information of the seller.
With a storage device to receive requests for information about goods,
An information providing method, comprising transmitting personal information, which is not able to specify one individual, of the personal information of the seller of the product received from the first storage device, to the terminal that requested the product. 3. The information providing device includes a second storage device that stores items for which a purchaser requests the seller of the product to provide personal information, and the information storage device stores the items in the first storage device. The information providing method according to claim 1 or 2, wherein the information that is the target of the requested item is extracted from the personal information regarding the seller who is present, and the extracted information is transmitted. 4. The information providing apparatus extracts personal information of an exhibitor including at least a part of personal information of a purchaser, and transmits the extracted personal information.
The method for providing information according to any one of 1. 5. The information providing device includes a third storage device storing an output message for the personal information,
The information providing method according to any one of claims 1 to 4, wherein the personal information is processed and transmitted based on the output message.