JP2003271866A - Method of advertising commodities and system for the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To advertise commodities by taking a picture of the commodities exhibited at an exhibition site with a camera and publishing data of the picture on a homepage. <P>SOLUTION: A user accesses a Web server provided at the exhibition site 3 via a user computer. General public broadcasting programs and customized broadcasting programs are brought in the Web server 9. The user selects each menu (channel) from those. The picture data corresponding to a selected channel are downloaded to the user computer side. The picture data are displayed on a display part in real time by streaming function in the user computer side. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a product advertising method and system thereof, and more specifically, a product advertising method in which a seller of a product displays his product at an exhibition hall and efficiently advertises it via the Internet. And its system.

[0002]

2. Description of the Related Art Generally, for example, a machine tool manufacturer has exhibited a machine tool for processing sheet metal at an exhibition site. Then, users of machine tools were invited to this exhibition site to introduce new products.

Further, for example, a sales engineer goes directly to a user to introduce a new product.

[0004]

The conventional product display method as described above has the following problems.

That is, there has been a problem that a maker that invites users, especially a large company, invites a large number of users to the exhibition site, resulting in great expense and trouble.

Further, even if the user comes to the exhibition hall and observes the general performance of the machine tool, it is difficult to judge whether or not it is suitable for the product actually processed in his or her factory. There was a problem that was.

[0007]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and in the method of advertising a product, the product related to sheet metal processing is displayed in an exhibition hall, and the product is advertised. A step of shooting a product with a shooting device to create shooting data for broadcasting; a step of the web server storing the shooting data in a memory in association with a channel; and the web server to a user computer,
A step of urging access, a step of urging the user to select a target channel from a plurality of channels displayed on the screen for specifying the product, and a step of transmitting the photographing data associated with the selected channel to the user computer It is preferable to include and.

[0008] Further, in a product advertising method of displaying a product related to sheet metal processing at an exhibition site and advertising this product,
A step of urging the web server to access the user computer; a step of photographing the product with a photographing device according to a user's own instruction to generate photographing data for broadcasting and storing the photographing data in a memory; It is desirable to include the step of sending to.

It is preferable to include a step of bidirectional information exchange between the user side and the exhibition hall side.

It is preferable that an image based on the photographed data is displayed on the display unit of the user computer in real time by a streaming function.

It is desirable to include a step of storing the photographing data in a database.

[0012] It is preferable that the broadcast contents of the channel are classified by time zone and displayed on the display unit.

[0013] Then, in a product advertisement system for exhibiting a product related to sheet metal processing at an exhibition site and promoting this product, a means for photographing the product with a photographing device and creating photographing data for broadcasting, and a Web server. Means for storing the photographing data in a memory in association with the capturing channel,
The Web server means for urging the user computer to access, a means for urging the user to select a target channel from a plurality of channels displayed on the screen for specifying the product, and the photographing associated with the selected channel. And means for transmitting data to the user computer.

In a product advertisement system for exhibiting a product related to sheet metal processing at an exhibition site and promoting this product,
A means for the Web server to urge the user computer to access, a means for photographing the product with a photographing device according to a user's own instruction, creating photographing data for broadcasting, and storing it in a memory, and the photographing data for the user computer. And a means for transmitting to.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described with reference to the drawings.

FIG. 1 shows a schematic configuration of a product advertisement system 1 according to this example. In this example, a product is assumed to be a machine tool (for example, a laser processing machine, an NC turret punch press, a bending machine) and described. Further, although two booths are shown as examples for ease of explanation, a large number of booths are actually facilitated. It should be noted that the present invention can provide the user with an amount of information that is not possible with existing homepages, etc. by combining the Web server and the exhibition hall.

The product advertising system 1 includes an exhibition hall 3 for exhibiting new products of machine tools related to sheet metal processing, a user computer 5 provided in a sheet metal processor A who makes a capital investment for the products, and sheet metal processing. The user computer 7 provided in the trader B is provided.

The exhibition hall 3 is provided with a booth 11 for exhibiting machine tools, a booth 13, and a Web server 9 for disclosing image data of machine tools provided in each of these booths. In the booth 11, a terminal computer 15 for editing photographed data of a machine tool and transmitting it to the Web server 9, a photographing machine (for example, CCD camera) 19, a machine tool (for example, laser processing machine, NC turret). Punch press, bending machine, etc.) 17. The computer terminal 15 includes, for example, a receiving unit 21 that receives captured image data, an image data memory 23 that stores the image data, and the image data W.
The transmitting unit 25 for transmitting to the eb server 9 is provided.

The booth 13 is equipped with a terminal computer 27, a machine tool 29, and a photographing device (for example, CCD camera) 31. The terminal computer 2
A receiving unit 33 receives CAD data and the like from the user computer 7 via the Web server 9 and the received C
CAD data memory 35 for storing AD data and CAD / C for creating NC data and the like based on the CAD data
The AM unit 37 and the display unit 39 are provided. Also, CA
An NC data memory 41 for storing NC data created by the D / CAM unit 37, and a screen operation data memory 43 for storing screen operation data which is data of an image (on the display unit) of an operation for creating NC data from CAD data. A shooting data memory 47 for storing the shooting data, shooting data taken by a shooting device (CCD camera) 31, and a transmission unit 45 for sending the screen operation data.

The Web server 9 receives the photographing data transmitted from each of the terminal computers 15 and 27, appropriately stores the accumulating unit 49 which edits and stores the photographing data in the photographing database 51, and the CAD data and the identification data to the user. A receiving unit 53 that receives from the computers 5 and 7, an identification data memory 55 that stores the identification data, a search unit 57 that searches the shooting database for the target shooting data by referring to the identification data, and the searched shooting A photographing data memory 59 for storing data and a CAD data memory 61 for storing CAD data received from the user computer 7.
And a transmitting unit 63 for reading the photographing data from the photographing data memory 59 and transmitting it to the user computers 5 and 7, and for reading the CAD data from the CAD data memory 61 and transmitting it to the terminal computer. The Web server 9, the terminal computer 15, and the terminal computer 27 can communicate with each other via a LAN 65.

The user computer 5 has a display section 67 for displaying an image based on the photographed data, an input section 69 such as a keyboard and a mouse, and an identification data memory 71 for storing data for identifying the selected channel. , A transmission unit 73 that transmits this identification data to the Web server 9,
It is provided with a receiving unit 75 for receiving the photographing data transmitted from the Web server 9, a photographing data memory 77 for storing the photographing data, and a browser 79 for displaying the photographing data on the display unit 67.

The user computer 7 has a CAD / CAM section 81 for creating a product drawing and a CAD for the product drawing.
A CAD data memory 83 for storing data, and the CA
The transmission unit 85 that transmits the D data to the Web server 9 is provided.

Further, a receiving section 87 for receiving the photographing data transmitted from the Web server 9, a photographing data memory 89 for storing the received photographing data, and a browser 91 for displaying the photographing data on the display section 93. I have it.

Then, the user computer 5, the user computer 7, and the Web server 9 can communicate with each other via a network (for example, the Internet) 95.

The operation of the product advertisement system 1 will be described with reference to FIGS.

Referring to FIG. In step S201,
The Web server 9 provided in the exhibition hall 3 is another computer (user computer 5, user computer 7, terminal computer 15, terminal computer 27, etc.).
It is ready to accept access from.

In step S203, a judgment process is performed.
That is, when the computer that has accessed is for transmitting the image data captured at the booths 11 and 13 at the terminal computers 15 and 27, the process proceeds to step S207. If the accessing computer is the user computer 5 or 7, and public broadcasting is selected, the process proceeds to step S215. If the customized broadcast is selected, the process proceeds to step S227. If the above determination is not made, the process proceeds to step S205.

In step S205, it is determined whether or not the Web server 9 is brought down. When it is determined that the Web server 9 should not be down, the process is step S
Move to 201. When it is determined that the Web server 9 should be brought down, the processing ends (for example, in the case of regular inspection).

The processing from step S207 to step S213 shows an operation in which the Web server 9 accumulates the data photographed by the terminal computer 15. Step S2
The processing from 15 to step S225 shows an operation in which the user receives the public broadcasting via the user computer 5. Then, step S227 to step S2
The processes up to 43 show the operation in which the user receives the customized broadcast via the user computer 7.

Referring to FIG. In step S207, shooting data of the machine tools 17, 29, etc., are created in the booths 11, 13 of the exhibition hall 3 and stored in the memories of the terminal computers 15, 27.

In step S209, the terminal computer 15 accesses the Web server 9.

In step S211, the Web server 9
Receives the shooting data distributed from the terminal computer 15 and stores it in the shooting database 51. Since shooting data is accumulated in this database, the user can also watch past broadcasts.

In step S213, the Web server 9 stores the received shooting data in the shooting database in association with the channel (menu) of the screen for public broadcasting. Then, a process is moved to step S205.

Referring to FIG. In step S215,
The user computer 5 accesses the website 9.

In step S217, public broadcasting is selected.

FIG. 7 shows a screen 701 for selecting either public broadcast or customized broadcast. That is,
When the user computer 5 accesses the Web server, the screen 701 is displayed. This screen 701 includes a public broadcast button 703 and a customized broadcast button 7
Including 05. When a user refers to public broadcasting,
Click the public broadcasting button 703. By clicking, a screen for selecting a channel for public broadcasting will be displayed.

FIG. 8 shows a screen 801 for selecting each channel of public broadcasting. This screen 801 includes the following items. That is, channel 1 (the model name of the laser processing machine that is being introduced at booth A is displayed)
803, channel 2 (the model name of the NC turret punch press introduced at booth B is displayed) 805, channel 3 (the model name of the bending machine introduced at booth C, etc. (Displayed) items such as 807 are included. The user clicks and selects a target channel from each channel. Thereby, the identification data of each channel is created and transmitted to the Web server 9.

In the above, each channel is not classified by time zone, but since the real-time broadcasting can be realized by the streaming function, the broadcast content of each channel can be selected by time zone. As a result, the user can know the broadcast time of the machine tool that he / she wants to see, so that the time can be effectively used.

In step S219, the receiver 53 of the Web server 9 receives the identification data created by the channel selection and stores it in the identification data memory 55.

In step S221, the retrieval unit 57 of the Web server 9 reads the identification data from the identification data memory 55, and retrieves the corresponding photography data from the photography data database 51. For example, the captured image data includes data for identifying each booth imaged.
Then, the transmitted identification data also includes data for identifying each booth. As a result, the identification data of each booth is compared, and the shooting data of the matched booth is extracted.

In step S223, the transmitting unit 63 transmits the photographing data extracted as a result of the search to the user computer 5
Send to.

In step S225, the receiving unit 87 of the user computer 5 displays the captured data on the display unit while receiving it (for example, by the streaming function).
This makes it possible to actually see the machining in real time. Then, the process is moved to step S205, and the process of public broadcasting is completed.

Referring to FIG. In step S227,
The user is the CAD / CAM unit 81 of the user computer 7.
The product is designed by.

In step S229, the user computer 7 accesses the Web server 9 and sends the CAD data.

FIG. 9 shows a screen 901 for transmitting the created CAD data. That is, the user creates CAD data and stores it in a predetermined directory (folder).
The stored file name or the like is input in the input field 903.
Then, the send button 905 is clicked. As a result, the CAD data is transmitted to the web server 9. Also, to cancel on the way, cancel button 907
Click.

In step S231, the transmitter 63 of the Web server 9 transmits the CAD data to the predetermined terminal computer 27. As a result, the terminal computer 27 processes the CAD data (for example, creates NC data).
can do.

In step S233, the CAD / CAM unit 37 of the terminal computer 27 displays the product drawing on the display unit 39, and the drawing is edited by the CAD / CAM operation. Then, NC data and the like are created.

In step S235, the operation method displayed on the display unit 39 is stored in the screen operation data memory 43 as screen operation data.

In step S237, the terminal computer 27 transmits the received NC data to the NC machine tool.

In step S239, the NC machine tool 29 is controlled by the received NC data to perform the actual machining.

In step S241, a photographing device (for example, C
A machine tool 29 being processed is photographed by a CD camera 31) and photographed data is created as a moving image.

In step S243, the photographed data is set to W
It is transmitted to the user computer 7 via the eb server 9. At the same time, screen operation data, which is moving image data of the operation performed by the CAD / CAM unit 37, is transmitted to the user computer 7.

The receiving unit 87 receives the photographing data, the screen operation data and the like transmitted from the transmitting unit 45 of the Web server 9. Then, the browser 91 displays it on the display unit 93 while receiving it by the streaming function.

FIG. 9 shows a screen 1001 for watching a moving image based on the photographed data. That is, the user automatically clicks the download button 1005 and the moving image is displayed on the screen 1003. When canceling on the way, the cancel button 1007 is clicked.

As a result, the user has the CAD / CAM unit 3
The moving image of the operation by 7 and the actual processing can be viewed in real time (for example, using a streaming function for displaying the received data in an image immediately). Here, since real-time broadcasting is performed by a function such as streaming, the user can inquire the exhibition hall 3 about a question such as an operation that cannot be understood. This method uses two computers. There are ways to make inquiries by telephone. In addition, the exhibition hall 3 that receives the question can transmit the answer to the user in real time, and bidirectional communication is possible.

Then, the process proceeds to step S205 to end the customized broadcast.

The present invention is not limited to the examples of the embodiments described above, but can be implemented in other modes by making appropriate modifications.

[0058]

As described above, the merchandise advertising system according to the present invention has an effect that it does not take time and effort to attract users from each region to the exhibition hall.

Also, the user side can know the general performance of the machine tool without visiting the exhibition hall. And
The customized broadcast has an effect that the processing machine or the like suitable for use in one's own factory can be easily selected.

Further, since the Web server and the exhibition hall are linked, the amount of information held by the homepage established by this Web server can be easily increased.

[Brief description of drawings]

FIG. 1 is a schematic diagram illustrating an outline of a product advertisement system.

FIG. 2 is a flowchart illustrating the operation of the product advertising system.

FIG. 3 is a flowchart diagram that follows FIG. 2;

FIG. 4 is a flowchart diagram continued from FIG. 3;

FIG. 5 is a flowchart diagram continued from FIG. 4;

FIG. 6 is a flowchart diagram continued from FIG. 5;

FIG. 7 is an explanatory diagram illustrating a screen.

FIG. 8 is an explanatory diagram illustrating a screen.

FIG. 9 is an explanatory diagram illustrating a screen.

FIG. 10 is an explanatory diagram illustrating a drawing.

[Explanation of symbols]

1 product advertising system 3 exhibition halls 5 User computer 7 user computer 9 booth 11 booth 13 Homepage 15 terminal computer 17 terminal computer

Claims (8)

[Claims] 1. A product advertising method of displaying a product related to sheet metal processing at an exhibition site to advertise this product, comprising a step of shooting the product with a shooting device to create shooting data for broadcasting, and a Web server. Stores the photographed data in a memory in association with a captured channel; the Web server prompts a user computer to access; and a plurality of channels displayed on a screen for specifying the product, A merchandise advertising method comprising: a step of prompting a user to select a channel; and a step of transmitting the photographing data associated with the selected channel to the user computer. 2. A product advertising method of displaying a product related to sheet metal processing at an exhibition site to advertise this product, comprising the steps of a Web server prompting access to a user computer, and following the user's own instruction. A product advertising method, comprising: a step of shooting a product with a shooting device to create shooting data for broadcasting and storing it in a memory; and a step of transmitting the shooting data to the user computer. 3. The product advertising method according to claim 1, further comprising the step of bidirectionally exchanging information between the user side and the exhibition hall side. 4. The product advertising method according to claim 1, further comprising the step of displaying an image based on the photographed data on a display unit of the user computer in real time by a streaming function. 5. The product advertising method according to claim 1, further comprising the step of creating a database of the shooting data. 6. The broadcast content of the channel is divided into time zones and displayed on a display unit.
The product advertising method described. 7. A product advertisement system for exhibiting a product relating to sheet metal processing at an exhibition site to advertise the product, a means for photographing the product with a photographing device to create photographing data for broadcasting, and a Web server. Means for storing the photographed data in a memory in association with the fetched channel, means for urging the Web server to access the user computer, and a target channel from a plurality of channels displayed on the screen for specifying the product. And a means for transmitting the photographed data associated with the selected channel to the user computer. 8. A merchandise advertising system for exhibiting a product related to sheet metal processing at an exhibition hall to advertise this product, wherein the Web server urges the user computer to access, and the user's own instruction is followed. A product advertising system comprising: a unit that shoots a product with a camera to create shooting data for broadcasting and stores it in a memory; and a unit that sends the shooting data to the user computer.