JP2003244668A - Video communication system for clothing advertisement - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To enable a clothing advertisement using clothing data provided by an advertiser and a user image. SOLUTION: When a moving image communication server 1 performs a moving image communication with a partner communication terminal 4, a user terminal 3 selects and acquires clothes data from an advertisement server 2 before or during the moving image communication, and displays the clothes data. The image is superimposed on the user image and displayed, and the image is transmitted to the partner communication terminal as a clothing advertisement including the user image. Discounting communication charges for video communication through clothing advertisements, transmitting clothing data obtained from the advertisement server to the partner communication terminal, enabling clothing to be ordered from the clothing business system, usage history using clothing data Includes making information available to clothing businesses.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a moving image communication system for clothing advertisements, and more particularly to a moving image communication system that enables clothing advertisements in which clothing data of a clothing dealer and user images are combined.

[0002]

2. Description of the Related Art Conventionally, in video communication such as videophones, videoconferences, and video chats, in which conversation is performed while looking at the other party, the image information projected by the camera attached to the user terminal is directly transmitted to the other communication terminal and displayed. Was.

However, in recent years, a technique has been developed in which only the face is extracted, combined with the clothing data, and transmitted to the partner communication terminal. The clothing data in this case is included in software or the like separately obtained by the user terminal, and is not the clothing that is actually sold.

In the moving image communication, the image information displayed by the camera attached to the user terminal is transmitted to the partner communication terminal as it is and displayed. Therefore, even if the transmitting user is a naked body, it is transmitted as it is. Therefore, there is a historical problem in video chat using the IP network.

[0005]

SUMMARY OF THE INVENTION It is an object of the present invention to provide a moving image communication system which plays a role as an advertising medium by using clothing data provided by an advertiser in moving image communication.

[0006] Another object of the present invention is that the user becomes an advertising medium to obtain a discount on the video communication charge, and further, the usage history information of the clothing data used by the user can be used as marketing information. To provide a moving image communication system.

[0007]

The present invention for solving the above-mentioned problems is characterized by the following constitutions.

(1) A moving image communication server that communicates moving image data via a communication network including an IP network, an advertisement server that stores the clothing data of a clothing business, a user image processing means that displays and displays the user himself, and A user terminal having a partner image display means for receiving and displaying the image of the communication partner,
When performing video communication with the other communication terminal by the video communication server, the user terminal selects and acquires clothing data from the advertisement server before or during the video communication, and a clothing image based on the clothing data. Is superimposed on the user image and displayed, and this image is transmitted to the partner communication terminal as a clothing advertisement including the user image.

(2) A feature is provided in which, when the user terminal transmits to the partner communication terminal as the clothing advertisement including a user image, a communication charge for moving image communication is discounted.

(3) When the user terminal performs moving picture communication with the opponent communication terminal through the moving picture communication server, the clothing data selected and obtained from the advertisement server is also transmitted from the advertisement server to the opponent communication terminal. To display
It is characterized in that it is provided with means for making communication of clothing data unnecessary with the communication terminal of the other party during moving image communication.

(4) The user terminal is provided with means for making an order for the clothing of the clothing data selected and acquired from the advertisement server by accessing the clothing business system during or after the video communication. It is characterized by

(5) Before the user terminal starts the moving picture communication by the moving picture communication server or during the moving picture communication, the usage history information used by selecting and acquiring the clothing data from the advertising server is recorded in the advertising server. It is characterized by comprising means for storing and transferring the use history information to the clothing business system so that the clothing business can use the information.

(6) In the case where the user terminal acquires clothing data from the advertisement server in advance and holds the data, and when performing video communication using the video communication server, the data is held in the user terminal. It is characterized in that it is provided with means for utilizing clothing data.

(7) When performing the moving picture communication, the communication voice, the communication image, and other communication data are prioritized and transferred to the communication network, and the processing of the moving picture communication server and the user terminal is prioritized. It is characterized in that it is provided with means for performing in descending order of.

(8) When the user terminal performs moving image communication, an image of arbitrary or specific clothing data is superimposed on the user image and transmitted to the communication partner even if the user terminal does not specify the clothing data. It is characterized by having means.

[0016]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment 1) FIG. 1 shows an embodiment of a basic moving image communication system according to the present invention.
Is a video communication server, 2 is an advertisement server, 3 is a user terminal,
Reference numeral 4 is a partner communication terminal, and 5 is a clothing trader server. Figure 2
3 is an embodiment of an operation sequence showing a moving image communication procedure in the present invention. In addition, S-n (n: 1 to 13)
Shows the operation steps in FIG. The basic operation of the present invention will be described below with reference to FIGS. 1 and 2.

First, the garment dealer wants to advertise an image of the garment,
The clothing data including the concept, size, color, product number and price is transmitted from the clothing dealer server 5 to the advertisement server 2 (S
-1), The clothing data received by the advertisement server 2 is accumulated. The user 3 and the partner communication terminal 4 have a name, an address,
The age, sex, occupation, and bank account number are indicated and registered in the video communication server 1 (S-2), and the user account and password are acquired (S-3). The video communication server 1 also sends the user information of the user terminal 3 and the partner communication terminal 4 to the advertisement server (S-4).

The user terminal 3 accesses the advertisement server 2 via the moving image communication server 1 (S-5) and acquires clothing data (S-6) before starting the moving image communication with the partner communication terminal 4. .

Next, the user terminal 3 is the moving image communication server 1
Request video communication with the partner communication terminal 4 (S-
7). The video communication server 1 instructs the advertisement server 2 to transmit the clothing data selected by the user terminal 1 to the partner communication terminal 4 (S-8), and the advertisement server 2 is selected by the user terminal 1. The clothing data is transmitted to the partner communication terminal 4 (S-9).

The moving picture communication server 1 transmits the moving picture communication enable to the user terminal 3 (S-10), and enables the moving picture communication between the user terminal 3 and the partner communication terminal 4 (S-11).

If the user terminal 3 is the video communication server 1
The video communication server is requested to perform video communication with the other communication terminal without performing the procedure of accessing the advertisement server 2 (S-5) and acquiring clothing data (S-6) via the server (S-).
In the case of 7), the video communication server 1 can access the advertisement server 2 (S-5 ') and forcibly transmit the clothing data to the user terminal 3 (S-6').

During the moving image communication, only the face image of the face portion is transmitted to the other party, and the communication image is reduced by compositing it with the clothing image of the clothing data selected by the user terminal 3 on the partner communication terminal 4 and displaying it. can do. The other communication terminal is
Similarly, if the clothing data is acquired from the advertisement server, it is also transmitted to the user terminal 3, and the clothing image of the clothing data selected by the partner communication terminal 4 is displayed together with the face image of the partner.

The video communication fee is calculated by counting the number of communication packets in the video communication server 1, counting the communication time, or by the flat rate system. However, when the clothing data is acquired from the advertisement server 2 and used. Give a discount on charges.

The method of selecting the clothing data in the user terminal 1 is to display the clothing data sent from the advertisement server in sequence on the display screen each time the mouse is clicked.
There is a method of determining the most favorite clothing, or a method of sequentially selecting the types of clothing classified in a tree shape and searching for the desired clothing data, and the like, but the effect of the present invention regardless of which method is adopted Is no different.

In other words, the user terminal and the partner communication terminal can enjoy synthesizing the clothing image acquired from the advertisement server with the face image and enjoy criticism by arguing criticism such as whether or not the clothing of the partner is suitable. There is an advantage that can be used as a reference for purchasing. In addition, in order to prevent the user from transmitting a naked body or the like, forcibly acquiring clothing data from the video communication server also has an advantage that it is possible to prevent deterioration of manners of video communication.

Further, the telecommunications carrier operating the video communication server can receive an advertisement fee from the garment trader by causing the video communication of the user to use the garment image, and the user uses the garment image for the video communication. This has the advantage of being able to receive a discount on communication charges.

(Embodiment 2) FIG. 3 shows an embodiment of a screen configuration in the user terminal 3. 3-1 is the user terminal 1
User's face image, 3-2 is a clothing image of clothing data acquired by the user terminal 1 from the advertisement server, 3-3 is a face image of the user of the partner communication terminal 4, 3-4 is an advertisement by the partner communication terminal 4. Clothing image of clothing data acquired from the server 2, 3-5
Is a dress data of the dress image 3-2, 3-6 is a dress change button, and 3-7 is a purchase button.

Since the user of the user terminal 1 can see not only his / her face and clothing data but also the face and clothing image of the user of the partner communication terminal, he / she can exchange opinions with the user of the partner communication terminal. , You can choose your favorite clothes.

If you do not like it, you can access the advertisement server 2 to obtain new clothing data by clicking the clothing change button 3-6 with the mouse even during video communication, or you can obtain new clothing data from the advertisement server 2 The clothing image data 3-2 can be changed by selecting clothing data from the clothing data stored in the terminal 3.

Further, when the clothing image 3-2 is clicked with the mouse, the clothing data 3-5 is displayed. After confirming the manufacturer name, concept, etc., and clicking the purchase button with the mouse, the user terminal 3 is connected to the clothing trader server via the advertisement server, and the user information and the article number of the clothing the user desires to purchase are transmitted. A purchase reservation is made on the clothing trader server. The apparel company separately delivers the apparel to the user and deducts the price from the user's bank account.

(Third Embodiment) FIG. 4 shows an embodiment of a usage history database of clothing data in the advertisement server 2. 2-1 is the user number of the user, and 2-2 is the product number selected by the user.

Each time the user terminal 3 accesses the advertisement server 2 and acquires clothing data, the user number 2-1 and the product number 2-2 are recorded as usage history data. The user information is also received and recorded by the advertisement server 2 when the user indicates his / her name, address, age, gender, occupation, and bank account number in the video communication server 1, and is therefore recorded based on the usage history data. In addition, for a certain product, the age group, sex, and occupation of the user who has been used a lot can be calculated by statistical processing, and conversely, the designs, colors, etc. that are frequently used by users can be calculated by statistical processing. .

These statistically processed data can be sent to the clothing trader server to be used as a reference when the clothing trader performs marketing or as a reference for the next developed clothing.

(Embodiment 4) FIG. 5A is an embodiment of a priority processing method in the moving picture communication server 1 in moving picture communication. Reference numeral 1-1 is a distribution function for allocating input packets to a processing queue, 1-2 is a highest priority processing queue with the highest priority, 1-3 is a priority processing queue with the next highest priority, 1-4 Is a normal processing waiting queue having the lowest priority, and 1-5 is a processing function for preferentially reading and processing the processing waiting queue having the highest priority. FIG. 5B is an embodiment of the TOS field.

In this embodiment, if "1" is set in the most significant bit (7th bit) of the TOS field (8bits), the highest priority is given, and the priority is lowered to the 6th bit and the 5th bit. The voice packet has "1" in the 7th bit,
In the moving image packet, "1" is set in the 6th bit.

The input packet is distributed to the function 1-
At 1, the TOS value of the packet is discriminated, and the packet is sent to the queue waiting for processing according to the TOS value. The voice packet with the highest priority is sent to the highest priority processing waiting queue 1-2. The moving image packet is sent to the priority processing waiting queue 1-3. The processing function 1-5 scans the processing queue with higher priority more frequently, reads a packet in the processing queue, if any, and performs output processing.

In this way, since the voice with the highest priority is processed with the highest priority, there is an advantage that even in the moving image communication, the voice can be transmitted with a comfortable voice with less distortion.

[0038]

As described above, according to the present invention,
On the user terminal and the partner communication terminal, you can enjoy looking at each other by combining the clothing image acquired from the advertisement server with the face image, and criticizing whether the clothing of the other person looks good or not, and use it as a reference for clothing purchase. There is an advantage that can be.

Further, since only face images are communicated during moving image communication, there are advantages that communication traffic can be reduced and communication charges can be reduced.

In addition, in order to prevent the user from transmitting a naked body or the like, forcibly acquiring the clothing data from the moving image communication server has an advantage that it is possible to prevent deterioration of manners of the moving image communication.

Further, the telecommunications carrier operating the video communication server can receive the advertisement fee from the garment trader by allowing the video communication of the user to use the garment image, and the user uses the garment image for the video communication. This has the advantage of being able to receive a discount on communication charges.

Further, the apparel trader can know the age group, sex, and occupation of the user who has frequently used a certain product based on the usage history data, and conversely, the design that is frequently used by the user. It also has the advantage of being able to know the color, etc., which can be used as a reference when conducting marketing and as a reference for the next development clothing.

Further, in the moving image communication, since the voice with the highest priority is processed with the highest priority, there is an advantage that the voice can be transmitted with a comfortable voice with less distortion.

[Brief description of drawings]

FIG. 1 is a configuration diagram of a moving image communication system for clothing advertisement showing an embodiment of the present invention.

FIG. 2 is an operation sequence according to the embodiment.

FIG. 3 is a screen of a user terminal according to the embodiment.

FIG. 4 is an example of usage history data of clothing data in the embodiment.

FIG. 5 is a priority processing and TOS field in the embodiment.

[Explanation of Codes] 1 ... Video communication server 1-1 ... Distributing function for allocating to processing waiting queue 1-2 ... Highest priority processing waiting queue 1-3 ... Priority processing waiting queue 1-4 with the next highest priority ... Normal processing waiting queue 1-5 having a low rank ... Processing function 2 for reading and processing in the order of high priority ... Advertising server 2-1 ... User number 2-2 of user ... Product number 3 selected by user ... User terminal 3-1 ... Face image of user 3-2 ... Fashion image of clothing data 3-3 ... Face image of partner communication terminal user 3-4 ... Fashion image of clothing data acquired by partner communication terminal 3-5 ... Fashion image Clothing data 3-6 ... Clothing change button 3-7 ... Purchase button 4 ... Partner communication terminal 5 ... Clothing supplier server

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Claims (8)

[Claims] 1. A moving picture communication server for communicating moving picture data via a communication network including an IP network, an advertisement server accumulating clothing data of a clothing business operator, user image processing means for displaying and displaying the user himself, and communication. A user terminal having a partner image display means for receiving and displaying the image of the partner, wherein the user terminal performs video communication with the partner communication terminal by the video communication server before starting the video communication or during the video communication. And selecting and acquiring clothing data from the advertisement server, displaying a clothing image based on the clothing data on the user image, and transmitting the image as a clothing advertisement including the user image to the other communication terminal. Video communication system for fashion advertising. 2. When the user terminal transmits to the partner communication terminal as the clothing advertisement including a user image,
The video communication system for clothing advertisement according to claim 1, further comprising means for discounting a communication charge for video communication. 3. When the user terminal performs video communication with the partner communication terminal using a video communication server, the clothing data selected and acquired from the advertisement server is also transmitted from the advertisement server to the partner communication terminal. 3. The moving image communication system for clothing advertisement according to claim 1 or 2, further comprising: means for disabling communication of clothing data with a partner communication terminal during moving image communication. 4. A means for accessing the clothing business operator system to place an order for clothing of clothing data selected and obtained from the advertisement server by the user terminal, during or after the video communication is completed. Claim 1 characterized by the above-mentioned.
A video communication system for clothing advertisements according to any one of 3 to 3. 5. The usage history information used by the user terminal selecting and acquiring clothing data from the advertisement server before or during the video communication by the video communication server is recorded and stored in the advertisement server. Then, a means for transferring the usage history information to the clothing business operator system and making it available to the clothing business operator is provided.
4. The video communication system for clothing advertisement according to any one of 4 above. 6. The clothing stored in the user terminal when the user terminal acquires clothing data from the advertisement server in advance and holds the clothing data and performs video communication using the video communication server. The moving image communication system for clothing advertisement according to any one of claims 1 to 5, further comprising means for utilizing data. 7. When performing the moving image communication, the communication voice, the communication image, and the other communication data are prioritized and transferred to a communication network, and the processing of the moving image communication server and the user terminal is prioritized. 7. The moving image communication system for clothing advertisement according to any one of claims 1 to 6, further comprising means for performing in descending order. 8. A means for transmitting an image of arbitrary or specific clothing data to a communication partner by superimposing an image of arbitrary or specific clothing data on the user image even when the user terminal does not specify clothing data when the user terminal performs moving image communication. The video communication system for clothing advertisement according to any one of claims 1 to 7, further comprising: