JP2003134066A - Digital broadcast direct cm system, method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable a user to directly broadcast proper CM information in a digital television broadcast program in real time and inexpensively. SOLUTION: A user terminal 10 and an information processing company terminal 20 determine a broadcasting style, the information processing company terminal 20 produces a picture for CM broadcast based on the broadcasting style, transmits it to a broadcasting station terminal 30, produces an exclusive CM information input picture, transmits it to the user terminal 10 corresponding to access from the user terminal 10 after user authentication, the information processing company terminal 20 receives the CM information inputted by using the picture from the user terminal 10, transmits it to the broadcasting station terminal 30 after checking inputted items, and the broadcasting station terminal 30 outputs the CM information at a prescribed position of the digital broadcast program by using the picture for CM broadcast after judging the propriety of the CM information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a digital broadcasting direct CM system, in which a broadcasting station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time via a communication line. Broadcast direct CM method and digital broadcast direct C
Regarding the M program.

[0002]

2. Description of the Related Art CM used in conventional television broadcasting
Had to create CM images in advance and register them in the CM bank of the broadcasting station. For this reason, although it is possible to advertise a product or the like, it is not possible to broadcast the information such as the market price of the product or the latest information that has occurred during the period when the CM is being flown, and the promptness of providing the CM information is improved. It was lacking.

Further, only CMs of the same video can be played for a certain period, and it has been difficult to update the CM information in the middle of the period. Further, such a CM broadcast is expensive, time-consuming, and time-consuming, and it is difficult to use it for companies other than a large-scale company to some extent. In addition, even when broadcasting warnings such as weather information or warnings (supermarkets),
Conventionally, it took a long time to broadcast because the broadcasting station determines whether or not to issue the bulletin.

Regarding such a problem, for example, Japanese Patent Laid-Open No. 20
By using the advertisement placement system utilizing the Internet network disclosed in the publication No. 01-22840, it becomes possible to display the advertisement information at a desired information placement location inexpensively and immediately. In addition, Japanese Patent Laid-Open No. 2001-2164
By using an internet advertisement system using a monitor including a main screen and an auxiliary screen, which is disclosed in Japanese Patent Publication No. 39, it is possible to display advertisement information on the auxiliary screen.

[0005]

However, these systems and the like have not been able to solve the above-mentioned problems related to CM in television broadcasting. That is, according to the former, it is possible to provide the advertisement information inexpensively and immediately, but the advertisement information is not provided in the television broadcasting.

In the latter case, since the main screen and the auxiliary screen are displayed on the computer, it is possible to display an advertisement on the auxiliary screen and a television broadcast on the main screen, but a general television receiver. However, it does not solve the problem of CM broadcasting in the case of using. That is, not only when receiving a television broadcast using a computer, but also when using a general television receiver, CM information is provided inexpensively and immediately while receiving a television broadcast. In addition to being able to do so, it has been desired to realize an effective method with a mechanism that prevents inappropriate information from being broadcast.

The present invention has been made in view of the above circumstances, eliminates the conventional inconveniences associated with commercials in television broadcasting, and allows the user to directly obtain appropriate commercial information in real time at low cost in a digital television broadcasting program. It is an object of the present invention to provide a digital broadcast direct CM system, a digital broadcast direct CM method, and a digital broadcast direct CM program that can be broadcast to the public.

[0008]

In order to achieve the above object, a digital broadcasting direct C according to claim 1 of the present invention.
The M system is a digital broadcasting direct CM system in which a broadcasting station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time via a communication line. A user terminal that accesses and receives user authentication, receives and displays a dedicated CM information input screen from the information processing company terminal, inputs CM information, and transmits this CM information to the information processing company terminal, and a dedicated CM Information for creating an information input screen, performing user authentication for access to the user terminal, transmitting a dedicated CM information input screen to the user terminal, and transmitting the CM information transmitted from the user terminal to the broadcasting station terminal A processing company terminal, and a broadcasting station terminal that outputs the CM information transmitted from the information processing company terminal to a predetermined position of a digital broadcast program The user terminal, it is constituted with a communication line for connecting the information processing company terminal and the broadcast station terminal.

If the digital broadcast direct CM system is configured as described above, the user of the user terminal (hereinafter referred to as the user) can directly send the CM information and broadcast the CM in real time. It becomes possible. By doing so, the user can provide the CM with raw information, and the CM effect can be improved as compared with the conventional system. In addition, the viewer can obtain the latest information.

Here, the CM information includes not only advertisement of products etc. by private companies, but also information provision by public organizations and governments. Further, “real” means that processing can be performed at any time in response to a user request. In addition, it is not always necessary to update the CM information that is being broadcast instantly in response to an input from the user terminal, and the information to be broadcast may be updated at predetermined time intervals. Further, outputting a CM to a predetermined position of a digital broadcast program means outputting a CM at a predetermined screen position in a predetermined program at a predetermined time.

Next, in the digital broadcast direct CM system according to claim 2 of the present invention, the user terminal sends a direct CM broadcast application to the broadcasting station terminal, and the broadcasting station terminal directs the information processing company terminal to the direct CM. Send a notification that there is a broadcast application, the user terminal and the information processing company terminal determine the broadcast style, and the information processing company terminal
A dedicated CM information input screen is created based on this broadcast style.

If the digital broadcast direct CM system is configured as described above, the user can easily apply for this direct CM broadcast. Also, after that,
The user and the information processing company can determine the broadcast style using the user terminal and the information processing company terminal, respectively. With this broadcasting style, on the TV broadcasting screen,
It is information such as where and how CMs are arranged, and at what timing video, audio, video information, etc. are reproduced.

As a determination method at this time, for example, various broadcasting styles are registered in advance in the information processing company terminal and the determination is made based on the selection of the user terminal, or based on the design transmitted from the user terminal. It is possible to perform a method such as a method of producing the information processing company terminal and obtaining approval from the user terminal.

Then, the information processing company terminal creates a dedicated CM information input screen based on the determined broadcasting style, so that the user can use the dedicated CM information input screen suitable for his or her own usage mode in the subsequent processing. It becomes possible to easily input the CM information by using.

The dedicated CM information input screen may be created automatically based on the determined broadcasting style, or may be created manually by an information processing company. Information that can be input from this dedicated CM information input screen includes voice information, image information, video information, etc. in addition to text information. These are exclusive commercials
It is possible to directly input using the information input screen, selectable, or input as an attached file.

Next, in the digital broadcasting direct CM system according to claim 3 of the present invention, the information processing company terminal creates a CM broadcasting screen based on the broadcasting style, and uses this CM broadcasting screen as the broadcasting station terminal. Then, the broadcasting station terminal outputs the default CM information to a digital broadcasting program by using the CM broadcasting screen.

With the digital broadcast direct CM system having such a configuration, the information processing company terminal can prepare a CM broadcast screen based on the broadcast style. This CM broadcast screen means C in the TV broadcast screen.
A broadcasting screen provided with a portion for providing M, a portion for displaying a television program, and a CM
It is a screen having a part for displaying information and setting a format for displaying information in the part for displaying the CM information.

When the information processing company terminal transmits the CM broadcasting screen to the broadcasting station terminal, the broadcasting station terminal can perform television broadcasting including the CM information using the CM broadcasting screen. As the CM information to be broadcast at this time, it is possible to negotiate the default CM information when the broadcast style is decided and broadcast it.

This default CM information is, for example, when the user is a store, the telephone number of the store,
It can be composed of an address, a phrase for advertising, and the like. Depending on the operation mode of the digital broadcasting direct CM system, for example, when the time zone in which the CM information is provided in real time may be limited to a specific time zone, the default time is set to other time zones. CM information can be provided.

Further, after the user inputs the CM information using the dedicated CM information input screen, the CM broadcast may be started using the inputted CM information. In either method, the user can update the broadcasted CM information based on the contract by using the dedicated CM information input screen.
It is also possible to provide information by a broadcasting station or an information processing company by using such a dedicated CM broadcasting screen in a program or a time period when the CM information is not broadcast by the user.

Next, in the digital broadcasting direct CM system according to claim 4 of the present invention, the broadcasting station terminal receives the CM information inputted by the user terminal via the communication line in real time at a predetermined position of the digital broadcasting program. It is a digital broadcast direct CM system for outputting to a broadcasting station terminal for user authentication, receiving and displaying a dedicated CM information input screen from the broadcasting station terminal, and displaying the CM.
A user terminal for inputting information and transmitting this CM information to a broadcasting station terminal, and a dedicated CM information input screen are created, user authentication is performed for access of the user terminal, and a dedicated CM information input screen is displayed on the user terminal. Is sent and the CM information transmitted from the user terminal is output to a predetermined position of the digital broadcast program, and a communication line connecting the user terminal and the broadcast station terminal.

If the digital broadcasting direct CM system is configured in this way, the user can directly send the CM information to the broadcasting station terminal and broadcast it in real time without mediation by the information processing company. Becomes

Next, in the digital broadcasting direct CM system according to claim 5 of the present invention, the user terminal transmits an application for direct CM broadcasting to the broadcasting station terminal, and the user terminal and the broadcasting station terminal determine the broadcasting style. However, the broadcasting station terminal is configured to create a dedicated CM information input screen based on this broadcasting style.

If the digital broadcast direct CM system is configured as described above, the broadcast style can be determined by the user terminal and the broadcast station terminal, and the broadcast style can be managed by the broadcast station terminal. The information processing company in the middle of the broadcasting station becomes unnecessary.

Next, in the digital broadcasting direct CM system according to claim 6 of the present invention, the broadcasting station terminal creates a CM broadcasting screen based on the broadcasting style, and
This CM broadcast screen is used to output default CM information to a digital broadcast program. If the digital broadcast direct CM system is configured as described above, the broadcasting station terminal can create and manage the CM broadcasting screen.

Next, in the digital broadcasting direct CM system according to claim 7 of the present invention, the dedicated CM information input screen allows direct input of numerical values, and characters other than numerical values are registered in advance. It is configured so that it is possible to select only from the letters.

If the digital broadcast direct CM system is configured as described above, the user can input the information in a selective format by using the dedicated CM information input screen, and the CM can be easily input. Information can be created. Further, by using such a dedicated CM information input screen, it is possible to prevent inappropriate content from being broadcast.

Next, in the digital broadcast direct CM system according to the eighth aspect of the present invention, the dedicated CM information input screen is configured to be able to directly input both numerical values and characters other than numerical values. If the digital broadcast direct CM system is configured as described above, the user can freely input a sentence or the like to be broadcast using the dedicated CM information input screen and broadcast it.

Next, in the digital broadcasting direct CM system according to claim 9 of the present invention, the information processing company terminal or the broadcasting station terminal checks the input items of the contents of the CM information input using the dedicated CM information input screen. It is configured to perform. By configuring the digital broadcast direct CM system with such a configuration, it is possible to determine whether or not the CM information input by the user includes inappropriate content in the broadcast.

The input item check is a process of checking the content of the input CM information at the level of words, phrases, etc., and the CM information does not include inappropriate terms registered in advance. It is to confirm that. By providing such a check, if inappropriate content is included in the broadcast, it is possible to prevent inappropriate content from being accidentally broadcast by prompting the user to make corrections or re-entry. It becomes possible to do.

Next, in the digital broadcast direct CM system according to claim 10 of the present invention, the information processing company terminal or the broadcasting station terminal determines whether the content of the CM information input using the dedicated CM information input screen is appropriate. It is configured to be performed.

If the digital broadcast direct CM system is configured in this way, even if the format of the dedicated CM information input screen can be freely input, it is inappropriate by performing a more advanced check. It is possible to prevent the broadcasting of various contents. Where CM
Judgment of suitability of information content is a more complicated judgment that cannot be performed by input item check when free entry is possible on the dedicated CM information input screen, and is not limited to merely checking terms. This is for making a more advanced judgment of suitability.

Next, in the digital broadcast direct CM system according to the eleventh aspect of the present invention, when it is determined that the broadcasting station terminal or the information processing company terminal is not suitable in the input item check or the suitability judgment, The fact is transmitted to the user terminal.

If the digital broadcast direct CM system is configured as described above, it is determined that the content of the CM information input by the user using the dedicated CM information input screen includes inappropriate content for broadcasting. In such a case, it is possible to prompt the user to make corrections by transmitting the information thus determined or the information determined to be inappropriate to the user terminal.

Next, in the digital broadcasting direct CM system according to claim 12 of the present invention, the input item check is
It is as a structure related to broadcast prohibition terms. With such a configuration of the digital broadcast direct CM system, when the CM information input by the user using the dedicated CM information input screen includes a term prohibited from broadcasting, the CM information is broadcast. Instead, it becomes possible to broadcast after being corrected by the user.

Next, in the digital broadcast direct CM method according to a thirteenth aspect of the present invention, the broadcasting station terminal receives the CM information input by the user terminal via a communication line in real time at a predetermined position of the digital broadcasting program. A digital broadcasting direct CM method for outputting to a computer, wherein an information processing company terminal uses a dedicated C for inputting CM information by a user terminal.
The pre-processing for creating the M information input screen and the user terminal
The CM information is transmitted to the information processing company terminal by the dedicated CM information input screen, the CM information is transmitted to the broadcasting station terminal, and the broadcasting station terminal transmits the CM information to the predetermined position of the digital broadcasting program. And a normal process of outputting to.

If the digital broadcast direct CM method is set to such a method, the user can broadcast the latest information on the television in almost real time and advertise it.
Further, by using such a method, the user can update the information any number of times by using the user terminal, so that the advertising effect can be increased. Further, the user can reduce the production cost of the CM, the entry is easier than that of the conventional CM in the television broadcasting, and the effect of increasing the number of sponsors is obtained for the broadcasting station.

Next, in the digital broadcast direct CM method according to a fourteenth aspect of the present invention, the broadcasting station terminal receives the CM information input by the user terminal via a communication line in real time at a predetermined position of the digital broadcasting program. A digital broadcasting direct commercial method for outputting to a broadcasting station terminal,
Pre-processing for creating a dedicated CM information input screen for entering CM information by the user terminal, and the user terminal
Send the CM information to the broadcasting station terminal on the M information input screen,
This is a method including a normal process in which the broadcasting station terminal outputs this CM information to a predetermined position of a digital broadcasting program.

If the digital broadcasting direct CM method is set to such a method, the user can broadcast the CM information directly by transmitting the CM information directly to the broadcasting station terminal without mediation by the information processing company. It will be possible.

Next, in the digital broadcasting direct CM method according to the fifteenth aspect of the present invention, in the normal processing, the user terminal accesses the information processing company terminal or the broadcasting station terminal for user authentication, and the information processing company. This is a method of receiving and displaying a dedicated CM information input screen from a terminal or a broadcasting station terminal, inputting CM information, and transmitting this CM information to an information processing company terminal or a broadcasting station terminal.

If such a method is used as the digital broadcast direct CM method, security is ensured by user authentication, and it is possible to prevent abuse by a third party. In addition, the user can select C based on the dedicated CM information input screen.
Since the M information can be input, the CM information can be easily input, and at the same time, the CM information can be easily transmitted to the information processing company terminal.

Next, a digital broadcast direct CM program according to a sixteenth aspect of the present invention is a digital broadcast direct which causes a broadcasting station terminal to output CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time. A CM program, which causes an information processing company terminal to authenticate a user for access to the user terminal, and then transmit a dedicated CM information input screen to the user terminal and receive CM information from the user terminal, This CM information is transmitted to a broadcasting station terminal which outputs the information to a predetermined position of a digital broadcasting program.

If the digital broadcast direct CM program has such a structure, the user can directly send the CM information and can broadcast the CM in real time, which improves the CM effect as compared with the conventional case. It becomes possible.

Next, the digital broadcast direct CM program according to a seventeenth aspect of the present invention is a digital broadcast direct CM program for causing a broadcasting station terminal to output CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time. The CM program, which causes the broadcasting station terminal to perform user authentication for access of the user terminal,
The dedicated CM information input screen is transmitted to the user terminal, the CM information is received from the user terminal, and the CM information is output to a predetermined position of the digital broadcast program.

If the digital broadcast direct CM program is configured in this way, it is possible to provide a service for broadcasting CM information directly and in real time to a user without using an information processing company terminal. It will be possible.

Next, the digital broadcasting direct CM program according to claim 18 of the present invention checks the input items of the contents of the CM information input to the information processing company terminal or the broadcasting station terminal using the dedicated CM information input screen. In addition, when the dedicated CM information input screen allows direct input of both numerical values and non-numeric characters, the broadcasting station terminal determines whether the CM information content is appropriate.

If the digital broadcast direct CM program has such a structure, the CM input by the user
It is possible to judge whether the information is suitable for broadcasting, and if it is not suitable, the processing is interrupted and the CM
It becomes possible not to broadcast information.

[0048]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below.
A description will be given with reference to the drawings. First Embodiment First, a first embodiment of the present invention will be described with reference to FIG. FIG. 1 is a block diagram showing the configuration of the digital broadcast direct CM system in this embodiment.

As shown in the figure, the digital broadcast direct CM system has a user terminal 10, an information processing company terminal 20, a broadcasting station terminal 30, and a communication line 40.
The user terminal 10 is a CM for digital TV broadcasting.
It is a terminal used by a private sponsor who provides information, a public organization, a government, etc., and accesses the broadcasting station terminal 30 via a communication line to obtain a sponsor contract and direct C
Apply for M broadcasting.

Further, the user terminal 10 can determine the broadcast style by transmitting and receiving information to and from the information processing company terminal 20. At this time, the broadcast style may be selected by the user terminal 10 from those registered in advance in the information processing company terminal 20, and may be determined by the information processing company terminal 20 processing it. The information processing company terminal 20 may create it based on the design transmitted from 10, and the user terminal 10 may determine it by a method of obtaining approval.

Further, the user terminal 10 can receive the exclusive CM information input screen if the user terminal 10 accesses the information processing company terminal 20, is authenticated, and is confirmed to be an authorized user. Then, this dedicated CM information input screen is displayed, the CM information is input, and this is transmitted to the information processing company terminal 20. As the user terminal 10, a personal computer, a notebook computer, a mobile tool, an STV (Set-Top Box), etc., as well as a mobile phone, PHS, PDA, etc. can be used.

The information processing company terminal 20 mainly produces and manages a CM broadcast screen and a dedicated CM information input screen, provides these screens to the user, and at the same time stores the CM information input by the user. It is a terminal used by an information processing company that plays a role of transmitting to the broadcasting station terminal 30. The information processing company terminal 20 includes a CM broadcast screen creation unit 21,
It has a transmission / reception unit 22, a dedicated CM information input screen creation unit 23, a storage unit 24, an authentication unit 25, and a check unit 26.

The CM broadcast screen creating section 21 and the dedicated CM information input screen creating section 23 are processing sections for creating respective screens. The storage unit 24 is for registering a dedicated CM information input screen, and the authentication unit 25.
Is a processing unit for authenticating access to the user terminal 10. The checking unit 26 is a processing unit that checks whether the CM information is suitable for broadcasting, such as checking the input items of the CM information, and the transmitting / receiving unit 22.
Is for exchanging information with an external device.

The information processing company terminal 20 is the broadcasting station terminal 30.
Receives a notification from Direct CM Broadcasting. Then, the user terminal 10 that made the application and the broadcast style are determined. In addition, the information processing company terminal 20
A CM broadcast screen is created based on this broadcast style, and this is transmitted to the broadcast station terminal 30.

Further, a CM information input screen (home page) dedicated to the user is created, and this is saved and registered. This dedicated CM information input screen can be created for each user, but it is also possible to register a frequently used form and use it.

Further, the information processing company terminal 20 authenticates the access to the user terminal 10, and if the access is for a legitimate user, the CM information input screen dedicated to that user is displayed on the user terminal. Send to 10.
Then, the CM information transmitted from the user terminal 10 is checked for input items, and this CM information is sent to the broadcasting station terminal 3
Send to 0.

If an error is found in the input item check, a message or an e-mail can be sent to the user terminal 10 so as to prompt the user to re-enter it, if necessary. As the information processing company terminal 20, a personal computer, a notebook computer, a mobile tool, or the like can be used. Further, an information processing device such as a workstation or a server may be used as the information processing company terminal 20.

The broadcasting station terminal 30 is a terminal used by the broadcasting station, and can make a sponsor contract with the user terminal 10 and receive application information for direct CM broadcasting. When the contract is established and the application for the direct CM broadcast is accepted, the fact is transmitted to the information processing company terminal 20.

Then, the CM broadcast can be started using the CM broadcast screen transmitted from the information processing company terminal 20. When starting this, the default CM
For example, the information determined at the time of determining the broadcast style may be transmitted, or the user terminal 10 may wait until the CM information is input from the dedicated CM information input screen and transmitted to the broadcasting station terminal 30. May be.

The broadcasting station terminal 30 is the information processing company terminal 20.
When the CM information is transmitted from, it is output to a predetermined position of the digital television broadcast program. This broadcasting station terminal 30
As the above, a personal computer, a notebook computer, a mobile tool, or the like can be used. Further, an information processing device such as a workstation or a server may be used as the broadcasting station terminal 30.

As the communication line 40, any publicly known public line, commercial line or leased line known in the related art can be used.
Further, the user terminal 10, the information processing company terminal 20, and the broadcasting station terminal 30 can be configured with the same or different communication lines.

Further, the communication line 40 is the user terminal 1
0, the information processing company terminal 20, and the broadcasting station terminal 30 are wireless or wired lines that can be connected by, for example, a mobile terminal network, a public line network, a dedicated line network, an Internet line network, and an intranet network. Can be configured.

Next, a processing procedure in the digital broadcast direct CM system of the first embodiment will be described with reference to FIGS. These figures are operation procedure diagrams showing the processing procedure in the digital broadcast direct CM system of the present embodiment, and FIG. 2 shows the operation of pre-processing until the dedicated CM information input screen is registered. FIG. 3 shows an operation of normal processing until the CM information is input to the dedicated CM information input screen and is output to the digital broadcast program.

In FIG. 2, first, the user terminal 10 makes a sponsor contract with the broadcasting station terminal 30 (step 1).
0). This part can be manually performed by the user and the broadcasting station, but in consideration of the convenience of the distant user, for example, a dedicated contract screen (homepage) is created for the broadcasting station terminal 30. It is also preferable to use this. In this case, the user terminal 10 accesses the broadcasting station terminal 30, receives this contract screen, inputs necessary items on this screen, and transmits to the broadcasting station terminal 30.
It can be done by being approved in 0.

Next, the user terminal 10 is connected to the broadcasting station terminal 30.
Apply for direct CM broadcast to (Step 1
1). On the other hand, when the application is accepted, the broadcasting station terminal 30 transmits to the information processing company terminal 20 that there is an application for direct CM broadcasting (step 12).

The information processing company terminal 20, which has received the notification that the direct CM broadcast has been applied, determines the broadcast style together with the user terminal 10 (step 13). Next, the information processing company terminal 20, based on this broadcasting style,
A CM broadcast screen is created (step 14) and transmitted to the broadcast station terminal 30 (step 15).

When the broadcasting station terminal 30 receives the CM broadcasting screen, the broadcasting station terminal 30 can carry out the CM broadcasting for the digital broadcasting program by using the screen (step 16). At the start of this broadcast, it is possible to perform a default CM broadcast that has been agreed in advance.

Further, the information processing company terminal 20 creates a dedicated CM information input screen based on the broadcast style (step 17), and registers (stores) this (step 18) so that the user terminal 10 receives the information. The dedicated CM information input screen can be transmitted according to the access.

This dedicated CM information input screen is, for example, a screen as shown in FIG. In the figure, the product name, unit, and landing fishing port are registered in advance so that they can be selected by a pull-down method. Regarding the date, quantity, price, and validity period, only half-width numbers can be entered. By creating the dedicated CM information input screen in this way, the user can easily input the CM information. Further, when such a screen is used, there is a very low risk of broadcasting inappropriate contents for broadcasting.

Next, in FIG. 3, when the user terminal 10 accesses the information processing company terminal 20 (step 20), the information processing company terminal 20 authenticates the user of the user (step 21). As the user identification and authentication method performed at this time, user name, password input,
In response to submission of digital certificates, etc., security measures such as SSL will be taken in the communication.

When it is confirmed that the access by the user terminal 10 belongs to the authorized user, the information processing company terminal 20 transmits the dedicated CM information input screen to the user terminal 10 (step 22). The user terminal 10 displays this dedicated CM information input screen (step 23), inputs the CM information (step 24), and transmits it to the information processing company terminal 20 (step 25).

The information processing company terminal 20 checks the input items of the transmitted CM information (step 26).
Here, the input item check is performed by causing the information processing company terminal 20 to hold a table or the like in which terms unsuitable for broadcasting centering on broadcast prohibited terms are registered and CM information is checked using this table. It is a process of confirming whether or not an inappropriate term is included, and if it is included, transmitting to that effect or information indicating the term to the user terminal 10. Then, in the user terminal 10, it is possible to re-input or change the input content from step 24 again. Alternatively, the process can be repeated from step 20.

In the input item check, for example, when the input CM information is document information, the document and the above table are subjected to matching processing to check that there is no match. You can Further, when the CM information is audio information or video information, it can be performed by converting the audio into text and performing matching processing on the table.

As the input item check, it is possible to check the attribute of the input item, for example, check whether or not an alphabetic character is input in the numerical value input field. In addition, such attribute check of input items is performed when the CM screen is input using the dedicated CM information input screen.
It is also preferable to perform it on the user terminal 10.

Although all the input item checks may be performed on the user terminal 10, considering the necessity of updating the table data for the check and the like, it is preferable to perform them on the information processing company terminal 20. If the dedicated CM information input screen is a screen having input restrictions as shown in FIG. 4, it is possible to omit the input item check.

The information processing company terminal 20 is the user terminal 10
The CM information transmitted from the broadcasting station is transmitted to the broadcasting station terminal 30 (step 27). Then, the broadcasting station terminal 30 is
Using the screen for M broadcasting, this CM information is output to a predetermined position of the digital TV broadcasting program and broadcast (step 2).
8).

At this time, the CM broadcast screen to be broadcast is, for example, as shown in FIG. In this screen, only the character information is output, but of course voice information, moving images, video information, etc. can be added to this. When the output device is a computer, C
When the Internet address is displayed on the M broadcast screen, it is possible to automatically display the home page of the address by selecting the address.

If the processing procedure in the digital broadcast direct CM system is set in such an order, the user makes a CM broadcast screen through the information processing company after making a sponsor contract with the broadcast station and applying for direct CM broadcast. By deciding and inputting the CM information using the dedicated CM information input screen created by the information processing company, it is possible to directly broadcast the appropriate CM information to the digital TV broadcast program in real time and at low cost. Becomes

Second Embodiment Next, a second embodiment of the present invention will be described with reference to FIG. FIG. 1 is a block diagram showing the configuration of the digital broadcast direct CM system of this embodiment. The present embodiment is different from the first embodiment in that the information processing company terminal 20 is not provided and the broadcasting station terminal 30 has the function thereof. That is, the broadcasting station terminal 30 is the information processing company terminal 20 in the first embodiment.
Similarly to the CM broadcast screen creation unit 31, the transmission / reception unit 32,
It has a dedicated CM information input screen creation unit 33, a storage unit 34, an authentication unit 35, a check unit 36, and the like, and the respective functions are the same as those in the information processing company terminal 20.

The user terminal 10 is the broadcasting station terminal 3
By determining 0 and the broadcasting style and accessing the broadcasting station terminal 30, the broadcasting station terminal 30 receives the user authentication and receives the dedicated CM information input screen. Further, the inputted CM information is transmitted to the broadcasting station terminal 30.

Further, the broadcasting station terminal 30 is the user terminal 1
It is possible to determine the broadcast style as 0, create a CM broadcast screen based on this, and start the default CM broadcast. In addition, a dedicated CM information input screen is created and registered, and this is transmitted to the user terminal 10 in response to a request from the user terminal 10. Then, the user terminal 10
The input information of the CM information transmitted from is checked, and this is output as a digital television broadcast program for broadcasting.

Next, a processing procedure in the digital broadcast direct CM system of the second embodiment will be described with reference to FIGS. 7 and 8. These figures are operation procedure diagrams showing the processing procedure in the digital broadcast direct CM system of the present embodiment, and FIG. 7 shows the operation of pre-processing until the dedicated CM information input screen is registered. FIG. 8 shows an operation of normal processing until the CM information is input to the dedicated CM information input screen and is output to the digital broadcast program.

First, in FIG. 7, the user terminal 10
Make a sponsorship contract with the broadcasting station terminal 30 (Step 3)
The operation 0) and the operation in which the user terminal 10 applies to the broadcast station terminal 30 for direct CM broadcasting (step 31) are the same as those in the first embodiment. Next, the user terminal 10 determines the broadcasting style with the broadcasting station terminal 30 (step 32), and the broadcasting station terminal 30
A CM broadcast screen can be created based on this broadcast style (step 33), and the CM broadcast can be started (step 34). In addition, based on this broadcasting style, a dedicated CM information input screen is created (step 35),
The registration is performed (step 36).

Further, in FIG. 8, in response to the access of the user terminal 10 (step 40), the broadcasting station terminal 30
Authenticates the user (step 41) and sends the dedicated CM information input screen to the user terminal 10 of the authorized user (step 42). The user terminal 10 displays the dedicated CM information input screen (step 43), inputs the CM information (step 44), and transmits it to the broadcasting station terminal 30 (step 45).

Then, the broadcasting station terminal 30 checks the input items of the transmitted CM information (step 46) and then outputs this CM information to a digital television broadcast program for broadcasting (step 47). The details of each step are the same as those of the same operation in the first embodiment.

If the processing procedure in the digital broadcast direct CM system is set in such an order, the same function as that of the first embodiment can be realized without using the information processing company terminal 20.

[Third Embodiment] Next, a third embodiment of the present invention will be described with reference to FIG. This figure shows C in the digital broadcast direct CM system of this embodiment.
FIG. 9 is an operation procedure diagram showing an operation of normal processing until M information is input to the dedicated CM information input screen and output to a digital broadcast program, and operations before this are the same as the operation procedures in FIG. 2. The present embodiment is different from the first embodiment in that the broadcast station terminal 30 determines whether or not the CM information is appropriate. The other components are the same as those in the first embodiment, and the system configuration of this embodiment is also the same as in FIG.
It is similar to the block diagram shown in FIG.

First, the operation of the user terminal 10 accessing the information processing company terminal 20 starts with the operation of the information processing company terminal 20.
However, the operation (step 50 to step 57) until the CM information is transmitted to the broadcast station terminal 30 is the same as the operation (step 20 to step 27) in the first embodiment. However, in the present embodiment, a higher effect can be obtained when the dedicated CM information input screen has a format in which free input is possible, as shown in FIG. 10, for example.

When the dedicated CM information input screen in such a format is used, the contents of C which are inappropriate for broadcasting are displayed.
Since M information is likely to be input, in this embodiment, not only the input item check in the information processing company terminal 20 but also a higher degree of adequacy determination of the content of CM information is performed (step 58).

For example, the relationship between the title of the TV program being broadcast and the CM information is checked, and when the TV program broadcasts "About the harm of tobacco", an attempt was made to carry out a CM broadcast of the tobacco. In this case, this is detected as inappropriate and the judgment result can be transmitted to the user. As a result, the user does not have to perform an advertisement with a low effect.

Further, a level is set for this suitability judgment, and the fact that it is inappropriate is transmitted to the user terminal. However, depending on the user's judgment, the level for permitting broadcasting, the level for absolutely prohibiting broadcasting, etc. should be set. Is also preferable. And, for example,
It is possible to reliably prevent the broadcast of something that is extremely inappropriate in relation to current events.

In order to perform such processing, the broadcasting station terminal 30 has a table for holding TV program data such as TV program titles and classification data, and a broadcast inappropriate term for making a high level judgment of suitability. It is preferable to hold a table for registering. Then, the relation check between these tables is performed, and C including the related term is executed.
A method such as detecting M information can be used. In this case, the inappropriate term for broadcasting is not limited to the general term forbidden to broadcast, and even if it is not a term that is not normally appropriate, it may be a term that becomes inappropriate only at a specific time in relation to current affairs information. be registered. Therefore, it is also preferable to create a dedicated management screen or the like so that this table can be updated frequently.

Note that this suitability determination is not particularly limited as long as it is a more detailed check than the input item check. If the CM information is judged to be inappropriate for broadcasting,
The user terminal 1 is provided with information such as that and information about inappropriate points.
By transmitting to 0, the user terminal 10 can be prompted to re-input.

On the other hand, the user terminal 10 can re-input by repeating from step 50 or from step 53, and the broadcasting station terminal 30 performs the same confirmation of suitability.
As a result, when it is determined that the CM information is suitable for broadcasting, the CM information is output to a predetermined position of the digital television broadcast program and broadcast (step 59). When the dedicated CM information input screen as in this embodiment is used, for example, a CM broadcast screen as shown in FIG. 11 is broadcast.

If the processing procedure in the digital broadcasting direct CM system is set in such an order, even if the dedicated CM information input screen having a high degree of freedom is used, inappropriate contents are broadcasted. It becomes possible to prevent it.

Fourth Embodiment Next, a fourth embodiment of the present invention will be described with reference to FIG. This figure is an operation procedure diagram showing the operation of the normal processing until the CM information in the digital broadcast direct CM system of this embodiment is input to the dedicated CM information input screen and is output to the digital broadcast program. The operation is the same as the operation procedure in FIG. 7. The present embodiment is different from the second embodiment in that the broadcast station terminal 30 determines whether or not the CM information is appropriate. The other components are the same as in the second embodiment, and the system configuration of this embodiment is also the same as the block diagram shown in FIG.

First, the user terminal 10 is the broadcasting station terminal 30.
From the operation of accessing the broadcasting station until the broadcasting station terminal 30 checks the input items of the CM information (step 60-
Step 66) is the same as the operation (step 40 to step 46) in the second embodiment. However, it is assumed that the dedicated CM information input screen in the present embodiment is of a format that allows free input as shown in FIG. 10, as in the case of the third embodiment.

Next, the broadcasting station terminal 30 confirms the adequacy of the content of the CM information as in the third embodiment (step 67). Then, information such as that and inappropriate parts are transmitted. And if appropriate, this CM
The information is output to a predetermined position of the digital television broadcast program and broadcast (step 68). It is also possible to appropriately combine the steps of each of the above-described embodiments. For example, in the first and third embodiments, the CM information input using the dedicated CM information input screen in the user terminal 10 is processed as the information processing. It is also possible to transmit to the broadcasting station terminal 30 instead of the company terminal 20.

If the processing procedure in the digital broadcasting direct CM system is set in such an order, the CM information contents can be obtained by a system configuration in which the second embodiment and the third embodiment are integrated and the information processing company terminal 20 is omitted. It is possible to confirm the suitability of.

Transmission of the CM information, confirmation of suitability of the content of the CM information, and the like in the above embodiment are executed by the digital broadcast direct CM program. This digital broadcast direct CM program sends a command to each component of the computer to perform a predetermined process, for example, a process of transmitting CM information, a process of confirming whether the content of CM information is appropriate, or the like. As a result, these processes are realized by the information processing company terminal 20 and the broadcasting station terminal 30 in which the digital broadcast direct CM program and the computer cooperate.

The digital broadcast direct CM program can be stored in a ROM or a hard disk of a computer, or can be stored in a computer-readable recording medium such as an external storage device or a portable recording medium. The external storage device is a storage expansion device that incorporates a recording medium such as a magnetic disk and is externally connected to, for example, the information processing company terminal 20. On the other hand, a portable recording medium is a recording medium that can be mounted in a recording medium driving device (drive device) and is portable, and is, for example, a CD.
-ROM, flexible disk, memory card, magneto-optical disk, etc.

The program recorded on the recording medium is loaded into the RAM of the computer and executed by the CPU. By this execution, the functions of the information processing company terminal 20 of the present embodiment described above are realized. further,
When the digital broadcast direct CM program is loaded on a computer, the digital broadcast direct CM program held by another computer can be downloaded to its own RAM or external storage device using a communication line. The downloaded digital broadcast direct CM program is also executed by the CPU to realize a CM information transmission process, a confirmation process for confirming the adequacy of the CM information content, and the like.

The present invention is not limited to the above embodiment, and depending on the content of the digital television broadcast program and the broadcast time, the TV program space is eliminated from the CM broadcast screen configuration and the entire surface is used. The design can be changed as appropriate, for example, by allowing the CM information to be broadcast.

[0104]

As described above, according to the present invention, the user inputs the CM information using the dedicated CM information input screen to directly and in real time obtain the appropriate CM information in the digital television broadcast program. It will be possible to broadcast to. In addition, you can update it at any time,
CM production costs can also be reduced, and for users, C
It is possible to increase the advertising effect of M.

Also, for the broadcasting station, it is possible to expect an increase in the number of sponsors because CM broadcasting can be performed cheaply and easily, and it is also expected that the viewer rating can be improved because the viewer can obtain the latest information. it can. Further, when the receiver of the digital TV broadcast is a computer, the CM broadcast according to the present invention can be linked with the Internet shopping, so that the advertising effect can be further enhanced and the sales can be increased. Can be expected.

Further, the digital broadcast direct CM program causes the computer to realize a function of transmitting CM information, a function of confirming the adequacy of the content of CM information, and the like by sending a predetermined command to each component of the computer. be able to. As a result, these functions and the like can be realized by an information processing company terminal, a broadcasting station terminal, or the like in which the digital broadcast direct CM program and the computer cooperate with each other.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of a digital broadcast direct CM system according to a first embodiment and a third embodiment of the present invention.

FIG. 2 is an operation procedure diagram showing an operation of a pre-processing until the dedicated CM information input screen of the digital broadcast direct CM system of the first embodiment and the third embodiment of the present invention is registered.

FIG. 3 is an operation procedure diagram showing an operation of normal processing until the CM information of the digital broadcast direct CM system of the first embodiment of the present invention is input to the dedicated CM information input screen and output to a digital broadcast program. is there.

FIG. 4 is a diagram showing a dedicated CM information input screen of the digital broadcast direct CM system according to the first and second embodiments of the present invention.

FIG. 5 is a diagram showing a CM broadcast screen of the digital broadcast direct CM system according to the first and second embodiments of the present invention.

FIG. 6 is a block diagram showing the configuration of a digital broadcast direct CM system according to the second and fourth embodiments of the present invention.

FIG. 7 is an operation procedure diagram showing an operation of a pre-processing until the dedicated CM information input screen of the digital broadcast direct CM system of the second embodiment and the fourth embodiment of the present invention is registered.

FIG. 8 is an operation procedure diagram showing an operation of normal processing until the CM information of the digital broadcast direct CM system of the second embodiment of the present invention is input to the dedicated CM information input screen and output to a digital broadcast program. is there.

FIG. 9 is an operation procedure diagram showing an operation of normal processing until the CM information of the digital broadcast direct CM system of the third embodiment of the present invention is input to the dedicated CM information input screen and is output to a digital broadcast program. is there.

FIG. 10 shows a third embodiment and a fourth embodiment of the present invention,
User-specific commercials for digital broadcast direct commercial systems
It is a figure which shows an information input screen.

FIG. 11 shows a third embodiment and a fourth embodiment of the present invention,
It is a figure which shows the screen for CM broadcasts of a digital broadcast direct CM system.

FIG. 12 is an operation procedure diagram showing an operation of normal processing until the CM information of the digital broadcast direct CM system of the fourth embodiment of the present invention is input to the dedicated CM information input screen and is output to a digital broadcast program. is there.

[Explanation of symbols]

10 user terminals 20 Information processing company terminal 21 CM Broadcast Screen Creation Department 22 Transmitter / receiver 23 Dedicated CM information input screen creation section 24 Memory 25 Authentication Department 26 Check Department 30 broadcasting station terminals 31 CM Broadcast Screen Creation Department 32 Transmitter / receiver 33 Dedicated CM information input screen creation section 34 Storage 35 Authentication Department 36 Check Department 40 communication lines

Claims (18)

[Claims] 1. A digital broadcasting direct CM system in which a broadcasting station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time via a communication line, the information processing company terminal The user terminal for accessing the user for user authentication, receiving and displaying the dedicated CM information input screen from the information processing company terminal, inputting the CM information, and transmitting this CM information to the information processing company terminal And creating the dedicated CM information input screen, performing user authentication for the access of the user terminal, transmitting the dedicated CM information input screen to the user terminal, and transmitting the CM information transmitted from the user terminal. , The information processing company terminal transmitted to the broadcasting station terminal, and the CM information transmitted from the information processing company terminal A digital broadcast direct CM system comprising: the broadcast station terminal that outputs a predetermined position of a digital broadcast program; and a communication line that connects the user terminal, the information processing company terminal, and the broadcast station terminal. 2. The user terminal sends an application for direct CM broadcasting to the broadcasting station terminal, and the broadcasting station terminal sends a notification that there is an application for direct CM broadcasting to the information processing company terminal. The user terminal and the information processing company terminal determine a broadcasting style, and the information processing company terminal creates the dedicated CM information input screen based on the broadcasting style. Digital broadcast direct commercial system. 3. The information processing company terminal creates a CM broadcast screen based on the broadcast style,
The digital broadcasting system according to claim 2, wherein a broadcasting screen is transmitted to the broadcasting station terminal, and the broadcasting station terminal outputs default CM information to the digital broadcasting program by using the CM broadcasting screen. Broadcast direct CM system. 4. A digital broadcast direct CM system in which a broadcast station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcast program in real time via a communication line. The user terminal for accessing the user terminal for user authentication, receiving and displaying a dedicated CM information input screen from the broadcasting station terminal, inputting the CM information, and transmitting the CM information to the broadcasting station terminal; The dedicated CM information input screen is created, the user authentication is performed for the access of the user terminal, the dedicated CM information input screen is transmitted to the user terminal, and the CM information transmitted from the user terminal is It has the broadcasting station terminal for outputting to a predetermined position of the digital broadcasting program, and a communication line for connecting the user terminal and the broadcasting station terminal. Digital broadcasting direct C characterized by
M system. 5. The user terminal transmits an application for direct CM broadcasting to the broadcasting station terminal, the user terminal and the broadcasting station terminal determine a broadcasting style, and the broadcasting station terminal selects the broadcasting style. 5. The digital broadcast direct CM system according to claim 4, wherein the dedicated CM information input screen is created based on the above. 6. The broadcasting station terminal creates a CM broadcasting screen based on the broadcasting style, and
6. The digital broadcast direct CM system according to claim 5, wherein default CM information is output to the digital broadcast program using an M broadcast screen. 7. The dedicated CM information input screen is capable of directly inputting numerical values, and for characters other than numerical values, it is only possible to select from pre-registered characters. The digital broadcast direct CM system according to claim 1. 8. The digital broadcast direct CM system according to claim 1, wherein the dedicated CM information input screen allows direct input of both numerical values and characters other than numerical values. 9. The C input by the information processing company terminal or the broadcasting station terminal using the dedicated CM information input screen.
9. The digital broadcast direct CM system according to claim 1, wherein an input item check of contents of M information is performed. 10. The digital broadcast according to claim 8, wherein the information processing company terminal or the broadcasting station terminal determines whether the content of the CM information input using the dedicated CM information input screen is appropriate. Direct CM system. 11. The broadcasting station terminal or the information processing company terminal transmits a message to that effect to the user terminal when the input item check or the suitability judgment is judged to be unsuitable. The digital broadcast direct CM system according to claim 9 or 10. 12. The input item check relates to a broadcast-prohibited term.
1. The digital broadcast direct commercial system described in 1. 13. A digital broadcasting direct CM method in which a broadcasting station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time via a communication line, the information processing company terminal However, the pre-processing for creating a dedicated CM information input screen for the CM information input by the user terminal, and the user terminal C by the dedicated CM information input screen
M information is transmitted to the information processing company terminal, the CM information is transmitted to the broadcasting station terminal, and the broadcasting station terminal places the CM information at a predetermined position of the digital broadcast program. A digital broadcast direct CM method including a normal process for outputting. 14. A digital broadcast direct CM method in which a broadcast station terminal outputs CM information input by a user terminal to a predetermined position of a digital broadcast program in real time via a communication line. However, the pre-processing for creating a dedicated CM information input screen for the CM information input by the user terminal, and the user terminal C by the dedicated CM information input screen
A digital broadcast direct CM method comprising: a normal process of transmitting M information to the broadcast station terminal, and the broadcast station terminal outputting the CM information to a predetermined position of the digital broadcast program. 15. In the normal process, the user terminal accesses the information processing company terminal or the broadcasting station terminal to receive user authentication, and the dedicated CM information is received from the information processing company terminal or the broadcasting station terminal. 15. The digital broadcast direct CM method according to claim 13 or 14, wherein an input screen is received and displayed, CM information is input, and the CM information is transmitted to the information processing company terminal or the broadcasting station terminal. . 16. A digital broadcast direct CM program for causing a broadcasting station terminal to output CM information input by a user terminal to a predetermined position of a digital broadcasting program in real time, wherein the information processing company terminal is configured to After performing user authentication for access, a dedicated CM information input screen is transmitted to the user terminal, CM information is received from the user terminal, and the CM information is sent to a predetermined position of the digital broadcast program. A digital broadcast direct CM program for executing transmission to the broadcasting station terminal for output. 17. A digital broadcast direct CM program for causing a broadcasting station terminal to output CM information input by the user terminal to a predetermined position of a digital broadcasting program in real time, wherein After performing user authentication for access, a dedicated CM information input screen is transmitted to the user terminal, CM information is received from the user terminal, and the CM information is sent to a predetermined position of the digital broadcast program. A digital broadcast direct commercial program for executing output. 18. The information processing company terminal or the broadcasting station terminal is caused to check an input item of the contents of CM information input using the dedicated CM information input screen, and the dedicated CM information input screen is 18. The digital broadcasting according to claim 16 or 17, characterized in that the broadcasting station terminal is made to judge the suitability of the content of the CM information when both the numerical value and the character other than the numerical value can be directly input. Direct CM program.