JP2003122994A - Advertising distribution device and program - Google Patents

Abstract

(57) [Summary] An object of the present invention is to provide an advertisement distribution device that efficiently distributes effective advertisement information reflecting the taste of a viewer. An advertisement providing server is a server managed by a service company or the like that provides an advertisement, and sets a profile, which is preference information of a viewer carrying a user terminal in advance, in association with a user ID, I remember. The advertisement providing server 30 searches for a profile corresponding to the user terminal 20 detected in the area where the advertisement screen 30 can be viewed, and determines the advertisement having a high degree of preference of the viewer at that time. The evaluation score is calculated for the item name as the advertisement target item based on the above, the advertisement corresponding to the item name of the highest evaluation point is determined as the advertisement to be displayed on the advertisement screen 30, and the advertisement data is displayed on the advertisement screen Send.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution apparatus and program for selecting and distributing advertisement information according to the preference of the owner of a portable information terminal that detects its current position.

[0002]

2. Description of the Related Art In recent years, an advertisement information providing system that displays advertisements by installing a large screen on the street such as in front of a station or at an intersection has been widely used. Conventionally, in this advertisement information providing system, the viewer of the area where the screen is installed is predicted in advance, the hobbies and tastes of the viewer are surveyed by a questionnaire, and the advertisement displayed on the screen based on the survey result. Had been decided.

[0003]

However, when a screen is installed on the street or the like, the viewer changes momentarily depending on the place where the screen is installed, the time of day, etc., so that the advertisement content displayed on the screen can be viewed at that time. In some cases, it did not match the tastes of existing viewers, and the efficiency of providing advertising information was poor.

In addition, when a trendy product is advertised, there is a complicated work such as a questionnaire survey for grasping the taste of the viewer, and there is a time lag between the survey and the actual display on the screen. In some cases, there is a problem that quick information distribution cannot be performed.

An object of the present invention is to provide an advertisement distribution device that efficiently distributes effective advertisement information reflecting the taste of the viewer.

[0006]

The invention according to claim 1 is
An advertisement distribution device that distributes advertisement information to be displayed on the display device (for example, the advertisement screen 30 shown in FIG. 1) installed in an arbitrary place (for example,
In the advertisement providing server 10) shown in FIG. 1, a plurality of pieces of advertisement information are stored, and advertisement information storage means (for example, advertisement DB 168 shown in FIG. 12) that stores the taste information of the viewer in association with each piece of the advertisement information. And a preference information storage unit (for example, the profile file DB 16 shown in FIG. 6) that stores the preference information of the viewer in association with the portable information terminal carried by the viewer (for example, the user terminal 20 shown in FIG. 1).
2) and detection means for detecting a portable information terminal existing in an arbitrary area around the display device installed in the arbitrary place (for example, CPU 11 that executes the process shown in step S4 of FIG. 14). An information acquisition unit that acquires the preference information corresponding to the detected portable information terminal from the preference information storage unit (for example, the CPU 11 that executes the process shown in step S53 of FIG. 15); and the acquired preference. Selection means for selecting advertisement information corresponding to information from the advertisement information storage means (for example, CPU 11 that executes the process shown in step S7 of FIG. 14), and transmission means for transmitting the selected advertisement information to the display device. (For example, a CPU that executes the process shown in step S8 of FIG.
11) and are provided.

According to the first aspect of the present invention, in the advertisement distribution device that distributes the advertisement information to be displayed on the display device to the display device installed at an arbitrary place, the advertisement information can be reproduced in plural numbers. An advertisement information storage unit that stores the preference information of the viewer in association with each of the advertisement information, and a preference information storage unit that stores the preference information of the viewer in association with a portable information terminal carried by the viewer. A detecting means for detecting a portable information terminal existing in an arbitrary area around the display device installed in the arbitrary place; and the preference information corresponding to the detected portable information terminal as the preference. The information acquisition means to be acquired from the information storage means, the selection means to select the advertisement information corresponding to the acquired preference information from the advertisement information storage means, and the selected advertisement information to the table. Since the transmission means for transmitting to the device is provided, it is possible to quickly grasp the viewer's preference that changes depending on time and place, and realize effective and efficient advertisement distribution that reflects the viewer's preference. .

According to the second aspect of the present invention, an advertisement distribution for distributing the advertisement information to be displayed on the display device (advertising screen 30 shown in FIG. 1) installed around an arbitrary place. In the device (for example, the advertisement providing server 10 shown in FIG. 1), a plurality of the advertisement information is stored, the advertisement information is associated with each of the advertisement information, the viewer's preference information is set as the first information, and the purchase information of the viewer is set. Is stored as the second information (for example, the advertisement D shown in FIG. 12).
B168), the first information, and the second information in association with a portable information terminal carried by a viewer (for example, the user terminal 20 shown in FIG. 1) and stored therein. Profile file DB 16 shown in FIG.
2, the group DB 163 shown in FIG. 7) and detection means for detecting a portable information terminal existing in an arbitrary area around the display device installed in the arbitrary place (for example, in step S4 of FIG. 14). CPU that executes the processing shown
11) and information acquisition means for acquiring the first and second information corresponding to the detected portable information terminal from the information storage means (for example, step S53 in FIG. 15, FIG. 16).
CPU 11 that executes the processing shown in step S542 of
Selection means for selecting the advertisement information corresponding to the acquired first and second information from the advertisement information storage means (for example, the CPU 11 that executes the processing shown in step S7 of FIG. 14), and the selection Transmission means for transmitting the generated advertisement information to the display device (for example, step S8 in FIG. 14).
And a CPU 11) that executes the processing shown in FIG.

According to the second aspect of the present invention, in the advertisement distribution device for distributing the advertisement information to be displayed on the display device to the periphery of the display device installed in an arbitrary place, the advertisement information is provided. A plurality of advertisements, each of which is associated with each advertisement information, the viewer's preference information as the first information, and the viewer's purchase information as the second information, and the first information. The information and the second information are present in an arbitrary area around the information storage unit that stores the information and the second information in association with the portable information terminal carried by the viewer, and the display device installed in the arbitrary location. Detecting means for detecting a portable information terminal that is operating, information acquiring means for acquiring first and second information corresponding to the detected portable information terminal from the information storage means, and the acquired first information,
Also, since the advertisement information corresponding to the second information is selected from the advertisement information storage means, the selection means and the transmission means for transmitting the selected advertisement information to the display device are provided. It is possible to realize an effective and efficient advertisement distribution in which the viewer's preference changing depending on is quickly grasped, the viewer's preference is reflected, and the viewer who has more purchasing behavior is prioritized.

[0010]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to FIGS. First, the configuration will be described. FIG. 1 is a diagram showing the overall configuration of the advertisement distribution system according to the present embodiment. As shown in FIG. 1, the advertisement distribution system 100 is configured such that an advertisement providing server 10, a user terminal 20, and an advertisement screen 30 are connected to each other via a network N so that they can exchange data with each other. .

In FIG. 1, one advertisement providing server 10, three user terminals 20, and one advertisement screen 30 are connected to the network N. Not limited.

In the advertisement distribution system 100 of FIG. 1, the advertisement providing server 30 acquires the preference information of the viewer carrying the user terminal 20 detected in the vicinity of the advertisement screen 30, and the optimum advertisement for the viewer at that time. Is a system for delivering the advertisement data of the above to the advertisement screen 30.

The advertisement providing server 10 is a server managed by a service company or the like that provides advertisements, and sets a profile, which is the preference information of the viewer carrying the user terminal 20, in advance in association with the user ID and stores it. is doing. The advertisement providing server 30 searches the profile corresponding to the user terminal 20 detected in the area where the advertisement screen 30 can be viewed, and determines the searched profile in order to determine the advertisement having a high viewer preference at that time. Based on the above, an evaluation score is calculated for the item name that is the advertisement target item, the advertisement corresponding to the item name with the highest evaluation score is determined as an advertisement to be displayed on the advertisement screen 30, and the advertisement data is displayed on the advertisement screen 30. Send.

The user terminal 20 is a portable information terminal carried by a user such as a mobile phone, PHS, PDA (Personal Digital Assistant), etc., and has a wireless communication function and a GPS position detecting function.

The advertisement screen 30 has a communication function and is connected to the network N. Also, advertising screen 3
0 is configured to include a display screen, a speaker and the like, and when the advertisement data is distributed from the advertisement providing server 10 via the network N, the advertisement data is displayed on the display screen. Further, when the installation position of the advertisement screen 30 or the viewing area is changed, the changed position information and viewing area information are transmitted to the advertisement providing server 30.

The network N is a communication network constructed using a leased line or an existing general public line, but a WAN (Wide Area Network) or a LAN (Local Are).
It is possible to apply various line forms such as a Network).

Next, referring to FIG. 2, the advertisement providing server 1
The internal configuration of 0 will be described in detail. FIG. 2 is a block diagram showing a functional configuration of the advertisement providing server 20. As shown in FIG. 2, the advertisement providing server 20 includes a CPU 11, a display unit 12, an input unit 13, a transmission control unit 14, a RAM 15, and a storage device 16 having a recording medium 16a, and each unit except the recording medium 16a is a bus. It is connected by 17.

CPU (Central Processing Unit) 11
Expands a system program stored in the storage device 16 and a program specified from various application programs to a work area (not shown) in the RAM 15 and is input from the input unit 13 and the transmission control unit 14. Various processing according to the program is executed according to the data to be stored, and the processing result is stored in the work area 1 in the RAM 15.
Store in 5c. Specifically, the CPU 11 is the storage device 1
The advertisement determination processing program stored in 6 is read out, and the advertisement determination processing described later is executed. Further, display information for displaying the processing result is generated and output to the display unit 12, and the processing result is transmitted to the advertisement screen 30.

When the CPU 11 receives the current position information of the user terminal 20 existing around the advertisement screen 30 and the user ID in the advertisement determination processing (see FIG. 14), the CPU 11 checks the advertisement screen 30 by checking it with the viewing area DB 161. The user terminal 20 existing in a possible setting area is detected, and its user ID is displayed on the advertising screen 30.
It is stored in the user position management memory 15a for each. Next, an evaluation point calculation process (see FIG. 15) based on the profile is performed in order from the first search target advertisement screen. First, the profile corresponding to the first search target user ID is read from the profile file DB 162,
It is temporarily stored in the work memory 15c, and the evaluation point calculation process using the group coefficient is executed.

In the evaluation point calculation process using the group coefficient (see FIG. 16), the CPU 11 determines whether the target user ID is stored in the group DB 162, and if the target user ID is stored in the group DB 162, the CPU 11 determines that the same group is stored. Profiles corresponding to other group users to which the user belongs are temporarily stored in the work memory 15c, the preference score obtained from the profile is multiplied by the group coefficient set for the group, and the obtained score is updated and stored in the work memory 15c. Then, the calculation process of the evaluation point by the hit coefficient is executed.

In the evaluation point calculation process using the hit coefficient (see FIG. 17), the CPU 11 first executes the preceding product purchase history update process. In the preceding product purchase history update processing (see FIG. 18), the CPU 11 determines whether or not there is a hit product in the products of the advertisements that each group user viewed in the past, the advertisement history DB 164, and the hit product DB 16.
5 is retrieved and searched, then the preceding product purchase history DB
166 is read, and among the hit products searched above,
It is determined whether or not there is a product ID of the hit product that is not stored in the preceding product purchase history DB 166, and if there is the product ID, each user ID of the preceding product purchase history DB 166.
Store in the storage location corresponding to.

Next, the CPU 11 determines whether or not the target user is stored in the preceding product purchase history DB 166, and if so, determines whether or not the group user information is temporarily stored in the work memory 15c. . When the information of the group user is not temporarily stored, the hit coefficient corresponding to the target user is acquired from the preceding product purchase history DB 166, and the preference score read from the profile of the target user is multiplied by the acquired hit coefficient. The points obtained by the multiplication are cumulatively stored in the item-based evaluation point cumulative data memory 15b, the user ID of the target user is deleted from the user position management memory 15a, and the next target user search is performed.

When the information of the group user is temporarily stored, the hit coefficient corresponding to each group user is acquired from the preceding product purchase history DB 166, and the acquired hit coefficient is used as the preference score read from the profile of each group user. To multiply. The points obtained by multiplication are accumulated and stored in the item-based evaluation point accumulated data memory 15b,
The user ID of the group user is deleted from the user position management memory 15a, the profile stored in the work memory 15c is deleted, and the next target user search is performed. When the profile-based evaluation score calculation process is completed for all the advertisement screens 30, the event score-based evaluation score calculation process is executed.

Evaluation point calculation processing based on event coefficients (see FIG. 1)
9), the CPU 11 determines that the event DB 167
Each advertisement screen 3 by comparing with the viewing area DB 161
Determine if an event is being held near 0. When there is an event, the event coefficient corresponding to the item name in the event is acquired from the event DB 167 and is multiplied by the score stored in the evaluation score total of the corresponding item name in the item-based evaluation score total data memory 15b. The obtained score is updated and stored.

The CPU 11 controls all the advertisement screens 30.
When the evaluation point calculation process is completed in, the item-wise evaluation point cumulative data memory 15b is read out, the item name of the highest evaluation point is searched, and the advertisement data corresponding to the item name is advertised.
It is acquired from B168 and transmitted to each advertisement screen 30.

The display unit 12 is a CRT (Cathode Ray Tub).
e) and a display screen composed of an LCD (Liquid Crystal Display), etc., and information input via the input unit 13 or the transmission control unit 14 is displayed on the screen based on a display instruction input from the CPU 11. indicate.

The input unit 13 includes a keyboard provided with cursor keys, numeral input keys, and various function keys, and sends a depression signal corresponding to a key depressed by the keyboard to the CP.
Output to U11. The input unit 13 may include a pointing device such as a mouse or a touch panel, or other input device, if necessary.

The transmission controller 14 is a modem (MODEM: Modula).
ter / DEModulater) and terminal adapter (Terminal Ad
apter) etc., and performs communication control for communication with an external device connected to the network via a communication line such as a telephone line, an ISDN line, or a dedicated line.

The RAM (Random Access Memory) 15 is
In various processings whose execution is controlled by the CPU 11,
It includes a work memory 15c serving as a temporary storage area for programs, input or output data read from the storage device 16, parameters, and the like. In addition, RAM15
Has a storage area such as a user position management memory 15a for temporarily storing processing data in the advertisement determination processing executed by the CPU 11 and an item-based evaluation point cumulative data memory 15b. Hereinafter, an example of data storage in each of these memories will be described in detail with reference to FIGS.

FIG. 3 is a diagram showing an example of data storage in the user position management memory 15a for temporarily storing the user ID of the user existing in the viewing area of each advertisement screen 30. As shown in FIG. As shown in FIG. 3, the user position management memory 15a stores identification information of the advertisement screen 30 (for example,
Advertising screen number area 15aa storing “1”, “2”, ...) As “advertising screen number”, and user identification information (for example, “user 101”, “user 103”) present in the viewing area of the advertising screen 30. ",
...) as a "user ID" and a user ID storage area 15ab.

FIG. 4 is a diagram showing an example of data storage in the item-based evaluation point cumulative data memory 15b for temporarily storing the evaluation points for each item name on the advertisement screen 30. In FIG. 4, the evaluation data cumulative data memory 1 for each item
5b is identification information of the advertisement screen 30 (for example,
Advertising screen number area 15ba for storing "1", ...) As "advertising screen number" and item area for storing preference items (for example, "favorite food", "favorite drink", ...) As "item" 15bb, a name of a specific advertisement target item corresponding to the "item" (for example, "ramen", "cola", ...), and a cumulative total of evaluation points for the advertisement target item (for example, "2" for ramen, Soba has an item name storage area 15bc for storing “4”, ...) As an “item name”.

The storage device 16 has a recording medium 16a in which programs and data are stored in advance. The recording medium 16a is composed of a magnetic or photochemical recording medium or a semiconductor memory. The recording medium 16a is fixedly provided in the storage device 16 or detachably mounted. The recording medium 16a includes:
The system program, various application programs corresponding to the system, and data processed by various processing programs are stored.

Further, some or all of the programs, data and the like stored in the recording medium 16a are received from other devices such as a server and a client from the transmission control unit 14 via a network such as WAN and LAN, It may be configured to store. Further, the program may be transmitted to a server or client via a network and installed in these devices. It should be noted that the programs and data include those realized by firmware integrated with computer hardware.

Further, the storage device 16 is a viewing area DB.
(Data Base) 161, profile file DB 16
2, various databases such as a group DB 163, an advertisement history DB 164, a hit product DB 165, a preceding product purchase history DB 166, an event DB 167, an advertisement DB 168 are stored. Hereinafter, data storage examples of these databases will be described in detail with reference to FIGS.

FIG. 5 is a viewing area DB 161 storing the position information of the viewing area where the advertisement screen 30 can be viewed.
7 shows an example of data storage in the table. In FIG. 5, the viewing area DB 161 has an advertisement screen number area 161a for storing identification information (for example, "1", ...) Of the advertisement screen 30 as an "advertisement screen number", and an absolute location where the advertisement screen 30 is installed. Absolute position information area 161b storing latitude and longitude (for example, “latitude ◯, longitude ΔΔ”, ...) Indicating different positions, and setting model name of the viewing area (for example, “, sector model”, “elliptical model”). ", ...)
Model storage area 162b in which is stored as a "model"
And setting position information of the viewing area (for example, in the fan-shaped model, "center point", "radius" for specifying the viewing area,
...) as "viewing area information" and an identification flag for identifying the model of the viewing area being used (for example, "1" when used, when not used) "0") is a "use flag"
And a use flag area 161e stored as

FIG. 6 shows a profile file DB 162 which stores user profiles (preference information) for each user ID. 6, the profile file DB 162 includes a user ID storage area 162a that stores identification information of each user (for example, "user 101", ...) As a "user ID", and a preference item (for example, "favorite food", A favorite item area 162b for storing "favorite drinks, ..." As a "preference item",
A preference name storage area 162c that stores the names (“Ramen”, “Cola”, ...) Of the specific advertisement target items corresponding to the “preference item” as the “preference name”, and is set corresponding to the preference name. The score (eg "2", "1",
…) Is stored as a “preference score”
d and. Hereinafter, the profile indicates the preference item, the preference name, and the preference score.

FIG. 7 is a diagram showing a group DB 163 which stores various information of groups such as a family, drinking friends, a group of high school students, and the like having a common taste. In FIG. 7, the group DB 163 stores a group number storage area 163a that stores identification information (for example, “1”, ...) Of each group as a “group number”.
And the identification information of each user belonging to the group (for example,
A user ID storage area 163b for storing "user 101", ... As a "user ID", and a name of a preference item specific to the group (for example, "beer" or "beef for a group made up of drinking friends"). An item name storage area 163c storing "jerky", ...) As an "item name", and a coefficient (for example, "1.5", set for each item name in consideration of the degree of influence on purchasing behavior).
Group coefficient storage area 163d for storing “1.2”, ...) As a “group coefficient”.

FIG. 8 is a diagram showing an example of data storage of the advertisement history DB 164 in which the history of user's viewing of advertisements is stored for each user. In FIG. 8, the advertisement history DB 164
Is a user ID storage area 164a in which identification information of the user who viewed the advertisement (for example, "user 101", ...) Is stored as a "user ID", and identification information of the viewed advertisement (for example, "CD-1", "BR-1", ...) Is stored as an "advertisement ID" in the advertisement ID storage area 164b.
And the identification information of the advertised product (for example, "CD0
1 ”,“ BR01 ”, ...) Is stored as“ Product ID ”in the product ID storage area 164c, and the date and time when the advertisement is viewed (for example,“ 200X.01.10 ”, ...) Is the“ Advertisement viewing date and time ”. Storage area 16 for advertisement viewing date and time stored as
4d.

FIG. 9 is a diagram showing an example of data storage in the hit product DB 165 that stores information on hit products that have sold well. In FIG. 9, the hit product DB 165
Is a product ID area 165a in which product identification information (for example, "CD01", ...) Is stored as a "product ID",
Information on the scale of sales (for example, "1 million sheets", ...)
Hit size area 1 in which is stored as "hit size"
65b and the period when sales are judged (for example, "200
X. 01.01-200X. 06. 01 ″, ...) Is stored as a “judgment period” and a judgment period region 165c is included therein.

FIG. 10 is a diagram showing a preceding product purchase history DB 166 in which information on prior purchase before hitting a hit product that sells well is stored for each user. In FIG. 10, the preceding product purchase history DB 166
Is the identification information of the user (for example, “User 10
User ID that stores 1 ") as" user ID "
A region 166a, a product ID region 166b that stores identification information (for example, "CD01", ...) Of a product purchased prior to the hit as a "product ID", and a date and time when the product was purchased (for example, "200X.01"). .10 ", ...) as a" purchase date and time "and a purchase date / time area 166c, and a coefficient (for example," 1.5 ", ...) Set for each user in consideration of the degree of influence on purchase behavior. And a hit coefficient storage area 166d which is stored as a "hit coefficient".

FIG. 11 is a diagram showing an example of data storage of the event DB 167 which stores information regarding held events. In FIG. 11, the event DB 167 indicates the position of the event to be held (for example, “latitude xx, longitude ◯”).
An event position information area 167a storing "", ...) As "event position information", an event name area 167b storing an event name to be held (for example, "Bonodori", ...) As an "event name", and an event. Is set for each item name in consideration of the degree of influence on purchasing behavior, and an item area 167c that stores the name of an item (for example, "beer", "yakitori", ...) As a "item name". And an event coefficient area 167d storing a coefficient (for example, “5.0”, ...) As an “event coefficient”.

FIG. 12 is a diagram showing a data storage example of the advertisement DB 168 storing information on advertisements corresponding to each item name. In FIG. 12, the advertisement DB 168 stores an item name area 168a that stores the name of the advertisement target item (for example, “beer”, ...) As “item name”, and the identification information of the advertisement corresponding to the item name (for example, “BR”). -1 ″, ...) As an “advertisement ID”, an advertisement ID area 168b,
An advertisement data area 168c for storing advertisement data information (for example, "advertisement data BR-1", ...) Corresponding to the advertisement ID as "advertisement data".

Next, referring to FIG. 13, the user terminal 2
The internal configuration of 0 will be described in detail. FIG. 13 is a block diagram showing the functional configuration of the user terminal 20. As shown in FIG. 13, the user terminal 20 includes a CPU 21, an input unit 22, a RAM 23, a transmission control unit 24, a display unit 25, a storage device 26 having a recording medium 26a, a GPS device 27, etc. Except for the above, each unit is connected by a bus 28. The following is a detailed description of each unit, but a description of the configuration of each unit having the same function as the advertisement providing server 10 will be omitted.

The CPU 21 transmits the user ID, which is the identification information of the user who owns the terminal, and the current position information input from the GPS device to the advertisement server 10 via the network N by the transmission controller 14.

The GPS device 27 is provided with a GPS antenna (not shown), detects a GPS signal transmitted from a GPS satellite by the GPS antenna and indicating the absolute position of the user terminal 20, and sends it to the CPU 21 as current position information. Output.

Next, the operation of this embodiment will be described. A program for realizing each function described in each flowchart described below is stored in the recording medium 16a of the advertisement providing server 10 or the recording medium 26a of the user terminal 20 in the form of a readable program code, The CPU 11 of the providing server 10 or the CPU 21 of the user terminal 20 sequentially executes the operation according to the program code. Also, the CPU 11 or the CPU
21 can also sequentially execute the operation according to the program code transmitted via the transmission medium. That is, it is possible to execute the operation peculiar to the present embodiment using a program or data externally supplied via a transmission medium in addition to the recording medium.

First, the advertisement determination process executed by the CPU 11 of the advertisement providing server 10 in the advertisement information providing system 100 will be described with reference to the flowchart shown in FIG. The advertisement providing server 10 can acquire the current position information (latitude, longitude) of the user terminal 20 existing around the advertisement screen 30 via the network N by the GPS function of the user terminal 20.

In FIG. 14, first, the CPU 11 receives the current position information and the user ID, which is the identification information of the user terminal 20, from the user terminal 20 existing in the peripheral area of each advertisement screen 30 via the transmission control unit 14. It is determined whether or not (step S1). When the current position information and the user ID have not been received from the user terminal 20 (step S1; NO), the advertisement screen 3
It is determined whether or not the update information in which the position information is updated is received from the advertisement screen 30 by changing the installation location of 0 or changing the model of the viewing area currently used (step S2). When the update information is received (step S2; YES), the position information corresponding to the updated advertisement screen 30 in the viewing area DB 161 is rewritten and updated (step S3), and the advertisement determination process is ended.

When the current position information and the user ID are received from the user terminal 20 (step S1; YE
S), current location information of the user terminal 20 and viewing area D
By collating with B161, the user terminal 20 existing in the area where the advertisement screen 30 can be viewed is detected, and the user ID of the detected user terminal 20 is associated with the advertisement screen number which is the identification information of the advertisement screen 30. It is temporarily stored in the user position management memory 15a of the RAM 15 (step S4), and the process proceeds to the profile-based evaluation point calculation process (step S5) shown in FIG.

Next, as one step of the above-described advertisement determination processing, the profile-based evaluation point calculation processing executed by the CPU 11 of the advertisement providing server 10 will be described with reference to FIG.
This will be described with reference to the flowchart in FIG.

In FIG. 15, first, the CPU 11 executes R
The user position management memory 15a of the AM 15 is read and the pointer N for searching the advertisement screen number is set to 1 (step S51), and the user ID of the first search target is referred by referring to the user ID information corresponding to the advertisement screen number 1.
Is acquired (step S52). Next, the profile corresponding to the target user ID is acquired from the profile file DB 162, temporarily stored in the work memory 15c (step S53), and the process proceeds to the evaluation point calculation process (step S54) using the group coefficient shown in FIG.

Next, as one step of the evaluation point calculation processing based on the profile described above, the CP of the advertisement providing server 10
The evaluation point calculation processing by the group coefficient executed by U11 will be described with reference to the flowchart of FIG.

In FIG. 16, first, the CPU 11 refers to the group DB 162 to determine whether the target user ID is stored, that is, whether the users belong to a group having a common taste (step S541). ). Target user ID is group D
If it is not stored in B163 (step S541;
NO), the evaluation point calculation process using the group coefficient is ended, and the process proceeds to step S56 in FIG. When the target user ID is stored in the group DB 163 (step S541; YES), profiles corresponding to other users (hereinafter referred to as group users) belonging to the same group as the target user are stored in the profile file D.
Work memory 15c of RAM15 acquired from B162
(Step S542).

Next, the group coefficient of the above group is acquired from the group DB 163, and the preference score read from the profile of each group user temporarily stored in the work memory 15c is multiplied by the acquired group coefficient to obtain each taste name. An evaluation point for is calculated (step S543). The evaluation score obtained by the multiplication is temporarily stored in the preference score of the profile corresponding to each user ID in the work memory 15c (step S544), the evaluation score calculation process using the group coefficient is completed, and the process proceeds to step S55 in FIG. Transition. That is, the processing shifts to the evaluation point calculation processing using the hit coefficient shown in FIG.

Next, as one step of the above-described profile-based evaluation point calculation processing, the CP of the advertisement providing server 10
The evaluation coefficient calculation processing by the hit coefficient executed by U11 will be described with reference to the flowchart in FIG.

In FIG. 17, first, the CPU 11 performs a preceding product purchase history update process for updating the preceding product purchase history of each group user stored in the work memory 15c (step S551). FIG. 18 illustrates the preceding product purchase history update processing executed by the CPU 11 of the advertisement providing server 10 as one step of the above-described evaluation coefficient calculation processing using the hit coefficient, with reference to the flowchart of FIG. 18.

In FIG. 18, first, the CPU 11 reads out the advertisement history DB 164 and the hit product DB 165 and matches the product ID stored in the hit product DB 165 with the advertisement history of each group user stored in the work memory 15c. Search whether there is a product ID,
It is searched whether or not there is an advertisement ID corresponding to the product ID (step S5511). That is, it is determined whether or not the group user is watching the advertisement of the product hit in the past.

Next, the preceding product purchase history DB 166 is read out, and it is determined whether or not a product ID which is not stored in the preceding product purchase history DB 166 is searched from among the product IDs of the hit products searched in step S5511 (step S5512). Prior product purchase history DB 166
When the product ID not stored in the item is searched (step S5512; YES), the searched product ID and the purchase date / time data are stored in the storage location corresponding to each user ID (step S5513). That is, the data of the preceding product purchase history is updated. Previous product purchase history D
When the product ID not stored in B166 is not searched (step S5512; NO), the product I to be updated
When it is determined that there is no D, the preceding product purchase history update processing ends, and the process proceeds to step S552 in FIG.

When the preceding product purchase history update processing in step S551 in FIG. 17 is completed, the CPU 11 determines whether or not the target user ID is stored in the preceding product purchase history DB 166 by reading the preceding product purchase history DB 166 ( Step S552). Target user I
When D is not stored in the preceding product purchase history DB 166 (step S552; NO), the target user ID stored in the user position management memory 15a is erased (step S556), and the evaluation coefficient calculation process based on the hit coefficient ends. .

Target user ID is the preceding product purchase history DB
166 is stored (step S552; YE
S), it is determined whether or not profiles of other group users belonging to the same group as the target user are temporarily stored in the work memory 15c (step S55).
3). When the profile of the group user is not temporarily stored (step S554), the preceding product purchase history DB 166 is read to obtain the hit coefficient set in the user ID of the target user, and the work memory 1
The preference score is read from the profile of the target user temporarily stored in 5c and multiplied by the obtained hit coefficient (step S554). Then, the points obtained by the multiplication are accumulated and stored in the corresponding evaluation point accumulation areas of the item-based evaluation point accumulation memory 15b (step S555). Further, the target user ID stored in the user position management memory 15a is erased (step S556), the evaluation point calculation process using the hit coefficient is ended, and the process proceeds to step S57 in FIG.

When the profile of the group user is temporarily stored in the work memory 15c (step S5)
53; YES), the preceding product purchase history DB 166 is read, the hit coefficient set in the user ID of each group user is acquired, and the preference score is read from the profile of each group user temporarily stored in the work memory 15c. Then, the obtained hit coefficient is multiplied (step S557). Then, the obtained points are multiplied by the corresponding user ID in the item-based evaluation point total memory 15b.
Are accumulated and stored in the evaluation point accumulating area (step S55).
5). Furthermore, the profile of each group user temporarily stored in the work memory 15c and the user ID corresponding to each group user stored in the user position management memory 15a are erased (step S556), and the evaluation point calculation process using the hit coefficient is completed. Then, the process proceeds to step S56 in FIG.

In FIG. 15, when the evaluation coefficient calculation processing by the hit coefficient is completed, the CPU 11 reads the user position management memory 15a and searches the advertisement screen number search pointer N for the next user ID to be evaluated. Then, it is determined whether or not the user ID exists (step S56) (step S57). If there is the next user ID (step S57; YES), the process returns to step S53 to calculate the evaluation score for the user ID. If there is no next user ID (step S5)
7; NO), 1 in the search pointer N of the advertisement screen number
Is added (step S58), and then it is determined whether or not there is an advertisement screen for determining an advertisement (step S5).
9).

Next, when there is an advertisement screen for determining an advertisement (step S59; YES), an area for use in the evaluation point calculation process for the next advertisement screen is secured in the item-based evaluation point cumulative data memory 15b. (Step S60) Then, the process returns to step S52, and the evaluation score for the next advertisement screen is calculated. Next, when there is no advertisement screen for determining the advertisement (step S59; NO),
The evaluation point calculation process based on the profile is completed, and the process shown in FIG.
Then, the process proceeds to the evaluation point calculation process based on the event coefficient in step 6.

Next, as one step of the above-mentioned advertisement determination processing, the evaluation score calculation processing by the event coefficient executed by the CPU 11 of the advertisement providing server 10 will be described with reference to the flowchart of FIG.

In FIG. 19, first, the CPU 11 sets the search pointer N for the advertisement screen number to 1 (step S61), reads the viewing area DB 161, and obtains the absolute position information (latitude, latitude,
(Longitude) is acquired, the event DB 167 is read, and it is determined whether or not there is an event corresponding to the acquired absolute position information (step S62). When there is no event (step S62; NO), 1 is added to the search pointer N of the advertisement screen number (step S65), and the process moves to the event search for the next advertisement screen. When there is an event (step S62; YES), it is determined whether or not the item name corresponding to the event is stored in the event DB 167 (step S63). If the item name is not stored (step S63; NO), step S
If the item name is stored (step S63; YES), the event coefficient corresponding to the item name is acquired, and the item-based evaluation point cumulative data memory 15b is acquired.
Is read, and the evaluation points stored in the evaluation point totals of the corresponding item names are multiplied, and the obtained points are stored in the evaluation point total (step S64).

Next, 1 is added to the search pointer N of the advertisement screen number (step S65), and it is determined whether there is an advertisement screen to be searched next (step S6).
6) If there is an advertisement screen to be searched next (step S66; YES), the process returns to step S62 to search for an event, and if there is no advertisement screen to be searched next (step S66; NO), it depends on the event coefficient. The evaluation point calculation process is terminated, and the process proceeds to step 7 in FIG.

In FIG. 14, when the evaluation score calculation processing by the event coefficient is completed, the CPU 11 reads out the item evaluation score cumulative data memory 15b, searches for and acquires the item name which is the highest evaluation score. Next, advertisement DB 168
Is read, and the advertisement ID corresponding to the acquired item name,
By acquiring the advertisement data and the advertisement data, the advertisement to be displayed on each advertisement screen 30 is determined (step S7), the acquired advertisement data is transmitted to each advertisement screen 30 (step S8), and the advertisement determination process is ended.

As described above, according to the present embodiment, the advertisement providing server 10 acquires the preference information from the user terminal 20 existing in the area where the advertisement screen 30 can be viewed, and each item which is the advertisement target item. Since the evaluation score is calculated for the name and the advertisement corresponding to the item name that has the highest evaluation score is distributed to the advertisement screen 30, the viewer's preference at that time can be quickly grasped and the grasped preference is reflected. It is possible to realize effective advertisement distribution.

Further, according to this embodiment, users having common tastes are grouped and a group coefficient set so as to raise the evaluation score for the group, and a hit product is purchased before hitting. A viewer who has purchasing power, such as a hit coefficient set to increase the evaluation score for the user, an event coefficient set to increase the evaluation score for each item name when an event is held, etc. Since the evaluation score of the item name that is the advertisement target item is calculated using the coefficient that evaluates, it is possible to select the advertisement that gives priority to the viewer who has more purchasing power, and more effective advertisement distribution. Can be realized.

The description contents in this embodiment are as follows.
It is an example of a suitable advertisement distribution device according to the present invention, and is not limited to this. For example, in this embodiment,
In the advertisement determination process shown in FIG. 14, the advertisement is determined by acquiring the advertisement ID corresponding to the item name of the highest evaluation score, but the evaluation score is further calculated for each advertisement,
It is also possible to determine an advertisement with a high evaluation score. For example, five item names having a large evaluation score are extracted, and the advertisement ID corresponding to the extracted item name is acquired from the advertisement DB 168. Next, the advertisement DB 168 is searched to obtain the item name corresponding to the obtained advertisement ID, and the evaluation coefficient is set for each item name to create an advertisement profile table as shown in FIG. Furthermore, for each item name, the evaluation score calculated in the above-described advertisement determination process is multiplied by the set evaluation coefficient, and the multiplication results are totaled to obtain the advertisement ID evaluation score. This evaluation point is calculated for each advertisement ID, and the higher the evaluation point,
The advertisement may be determined to be displayed on the advertisement screen 30.

Although the advertisement is distributed to a large advertisement screen installed on the street, the product advertisement display device, ECR (electronic cash register) installed in the store is not limited to the large advertisement screen. The display device for a few people, such as the rear display means, and the display device installed in transportation such as taxis, trains, and airplanes. Further, the place where the screen is installed is not limited to this as long as it is a place where advertisements can be broadcast, such as a movie theater or a stadium.

Although the area for detecting the viewer is the viewable area around the advertisement screen, the area for detecting the viewer is not limited to the area around the advertisement screen if the advertisement screen is expected to be viewed. For example, the area around the entrance gate entering the stadium equipped with an advertising screen may be set as an area for detecting a viewer, and the taste information of the viewer may be acquired.

Also, the product advertisement is distributed,
Not limited to product advertisements, news information, guide information such as tourist guides, gourmet guides, and notification information such as weather forecasts may be distributed as long as they are related to the purchase behavior of viewers. In addition, events such as Bon Odori were mentioned as events that affect the purchasing behavior of viewers, but not limited to this, events such as Christmas and New Year and seasons such as spring, summer, autumn and winter,
Further, it may be the temperature or the weather of the day.

Further, the user terminal around the advertisement screen may be searched by using a position information search system using PHS or a mobile phone. Further, Bluetooth may be mounted on the advertisement screen and the user terminal to detect the user terminal existing around the advertisement screen and acquire the current position information and user ID information of the user terminal.

In addition, it goes without saying that the detailed configurations and detailed operations of the advertisement providing server 10, the user terminal 20, and the advertisement screen 30 in the present embodiment can be appropriately changed without departing from the spirit of the present invention. is there.

[0076]

According to the invention described in claims 1, 3, and 4, the portable information terminal carried by the viewer who views the advertisement information is detected for each individual display device installed at an arbitrary location. , The viewer's preference information corresponding to the detected portable information terminal is acquired, and the advertisement information corresponding to this preference information is selected and distributed, so that the viewer's preference changing depending on time and place can be quickly grasped, It is possible to realize effective and efficient advertisement distribution that reflects the taste of the viewer.

According to the invention described in claims 2, 5, 6, and 7, the portable information terminal carried by the viewer who views the advertisement information is detected to acquire the viewer's preference information and purchase information,
Since the degree of preference of the advertisement target item assumed in advance is calculated based on the acquired information, and the advertisement information including the advertisement target item with the calculated high degree of preference is selected and transmitted to the display device,
It is possible to realize the effective and efficient advertisement distribution in which the viewer's preference changing depending on time and place is quickly grasped, the viewer's preference is reflected, and the viewer who has more purchasing behavior is prioritized.

[Brief description of drawings]

FIG. 1 is a diagram showing an overall configuration of an advertisement distribution system 100 according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a functional configuration of an advertisement providing server 10 of FIG.

3 is a diagram showing an example of data storage of a user position management memory 15a formed in a RAM 15 of FIG.

FIG. 4 is a diagram showing a data storage example of an item-based evaluation point cumulative data memory 15b formed in a RAM 15 of FIG.

5 is a viewing area D stored in the storage device 16 of FIG.
It is a figure which shows the data storage example of B161.

6 is a diagram showing a data storage example of a profile file 162 stored in the storage device 16 of FIG.

FIG. 7 is a group DB stored in the storage device 16 of FIG.
It is a figure which shows the data storage example of 163.

8 is an advertisement history DB stored in the storage device 16 of FIG.
It is a figure which shows the data storage example of 164.

9 is a hit product D stored in the storage device 16 of FIG.
It is a figure which shows the data storage example of B165.

10 is a diagram showing an example of data storage of a preceding product purchase history DB 166 stored in the storage device 16 of FIG.

11 is an event D stored in the storage device 16 of FIG. 2;
It is a figure which shows the data storage example of B167.

12 is an advertisement DB1 stored in the storage device 16 of FIG.
It is a figure which shows the data storage example of 68.

13 is a block diagram showing a functional configuration of a user terminal 20 of FIG.

14 is a flowchart illustrating an advertisement determination process executed by CPU 11 of FIG.

15 is a flowchart illustrating a profile-based evaluation point calculation process executed by the CPU 11 of FIG.

16 is a flowchart illustrating an evaluation point calculation process using a group coefficient, which is executed by the CPU 11 of FIG.

FIG. 17 is a flowchart illustrating a hit coefficient evaluation point calculation process executed by the CPU 11 of FIG. 2;

18 is a flowchart illustrating a preceding product purchase history update process executed by the CPU 11 of FIG.

19 is a flowchart illustrating an evaluation point calculation process based on an event coefficient, which is executed by the CPU 11 of FIG.

FIG. 20 is a diagram showing a data storage example of an advertisement profile table created when an advertisement is determined by calculating an evaluation score for each advertisement.

[Explanation of symbols]

10 Advertisement server 11 CPU 12 Display 13 Input section 14 Transmission control unit 15 RAM 15a User location management memory 15b Cumulative evaluation point data memory for each item 15c work memory 16 storage 161 Viewing Area DB 162 Profile file DB 163 group DB 164 Advertising history DB 165 hit product DB 166 Preceding Product Purchase History DB 167 Event DB 168 Advertising DB 16a recording medium 20 user terminals 27 GPS device 30 Advertising screen 100 Advertising distribution system

Front page continuation (51) Int.Cl. ⁷ Identification code FI theme code (reference) G09F 19/00 G09F 19/00 Z H04M 3/42 H04M 3/42 U H04Q 7/20 H04Q 7/04 Z

Claims (9)

[Claims] 1. An advertisement distribution device for distributing advertisement information to be displayed on a display device installed at an arbitrary place, wherein a plurality of the advertisement information is stored and each of the advertisement information is stored. Advertisement information storage means for storing viewer preference information in association with each other, preference information storage means for storing viewer preference information in association with a portable information terminal carried by the viewer, and installed at the arbitrary location And a detection unit that detects a mobile information terminal existing in an arbitrary area around the display device, and an information acquisition unit that acquires the preference information corresponding to the detected mobile information terminal from the preference information storage unit. A selection means for selecting advertisement information corresponding to the acquired preference information from the advertisement information storage means, a transmission means for transmitting the selected advertisement information to the display device, An advertisement distribution device comprising: 2. An advertisement distribution device for distributing advertisement information to be displayed on the display device to a display device installed at an arbitrary location, wherein a plurality of the advertisement information is stored and each of the advertisement information is stored. Correspondingly, the advertisement information storage unit that stores the viewer preference information as the first information and the viewer purchase information as the second information, the first information, and the second information, An information storage unit that stores the information in association with a mobile information terminal carried by a viewer; and a detection unit that detects a mobile information terminal existing in an arbitrary area around the display device installed in the arbitrary location. , First and second corresponding to the detected personal digital assistant
Information acquisition means for acquiring information of the above from the information storage means, selection means for selecting advertisement information corresponding to the acquired first and second information from the advertisement information storage means, and the selected advertisement An advertising distribution device comprising: a transmitting unit that transmits information to the display device. 3. The display device has a large display area, an arbitrary region around the display device is a region in which information displayed on the display device can be viewed, and the detection means includes: The advertisement distribution device according to claim 1 or 2, wherein a mobile information terminal carried by a plurality of viewers existing in the area is detected. 4. The plurality of display devices are installed in a plurality of different places, the detection means detects a plurality of mobile information terminals for each display device, and the selection means is for each display device. The advertisement distribution device according to claim 1, wherein advertisement information to be displayed is selected. 5. The purchase information includes a purchase history of viewers who pre-purchased a well-selling product, and a coefficient for increasing a preference degree of an advertisement target item assumed in advance is set in association with the purchase history. A preference coefficient setting unit, and when the purchase information includes the purchase history, further comprises a preference degree calculation unit that calculates the preference degree of the corresponding advertisement target item based on the set preference coefficient, The advertisement distribution device according to claim 2, wherein the selection unit selects, from the advertisement information storage unit, advertisement information corresponding to the calculated advertisement target item having a high degree of preference. 6. The purchase information includes event information of an event that affects a viewer's purchasing behavior, and a coefficient for increasing a preference degree of an advertisement target item assumed in advance is set in association with the event information. Further comprising a preference coefficient setting unit, the purchase information, when the event information is included, a preference degree calculation unit for calculating the preference degree of the corresponding advertisement target item based on the set preference coefficient, The advertisement distribution device according to claim 2, wherein the selection means selects, from the advertisement information storage means, advertisement information corresponding to the calculated advertisement target item having a high degree of preference. 7. The purchase information includes preference information of a plurality of viewers who have been grouped, and a preference coefficient for setting a coefficient for increasing a preference degree of an advertisement target item that is assumed in advance in association with the preference information. Setting means, if the purchase information includes the preference information of the group, further comprising a preference degree calculation means for calculating the preference degree of the corresponding advertisement target item based on the set preference coefficient, The advertisement distribution device according to claim 2, wherein the selection means selects, from the advertisement information storage means, advertisement information corresponding to the calculated advertisement target item having a high degree of preference. 8. A function of storing a plurality of advertisement information in a computer and storing the viewer's preference information in association with each of the advertisement information, and a function of storing the viewer's preference information in association with a portable information terminal carried by the viewer. A function of storing preference information, a function of detecting a portable information terminal existing in an arbitrary area around a display device installed at an arbitrary location, and the preference information corresponding to the detected portable information terminal A function of obtaining the stored preference information from the stored preference information, a function of selecting advertisement information corresponding to the obtained preference information from the plurality of stored advertisement information, and a function of transmitting the selected advertisement information to the display device And a program to realize. 9. A computer stores a plurality of advertisement information and associates each advertisement information with the advertisement information of the viewer as the first information and the purchase information of the viewer as the second information. A function, a function of storing the first information and the second information in association with a mobile information terminal carried by a viewer, and an arbitrary area around a display device installed at an arbitrary location A function of detecting a mobile information terminal existing in the, and a function of acquiring first and second information corresponding to the detected mobile information terminal from the stored first and second information, To realize a function of selecting advertisement information corresponding to the acquired first and second information from the plurality of stored advertisement information and a function of transmitting the selected advertisement information to the display device Program of.