JP2003108850A - Area reference price value processing device, information processing device, and user terminal device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve a problem of selling prices of goods which are basically set uniform for a specified store or item in spite of the fact that the goods are controlled in the respective areas to make it desirable that they are varied. SOLUTION: This area reference price value processing device comprises an area data input part to input area data as data related to factors to determine an area reference price value, and an area reference price value determining part to determine the area reference price value based on the area data obtained from the area data input part. The local reference price value is determined by that.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a selling price of a product for each area.

[0002]

2. Description of the Related Art Conventionally, in a store (franchisee) given a franchise (business sales right), the selling price of the same type of product is basically the same in Japan. The franchised stores include, for example, convenience stores, fast foods, and family restaurants. Depending on the product, the selling price may be basically the same in the country other than the above case. For example, CDs are sold at a uniform selling price in Japan under the resale price maintenance system. Here, the "uniform domestic selling price" refers to a selling price of a product that is basically sold at a store where price reduction is not performed or a product where price reduction is not basically performed. Of course, it also includes sales prices before price cuts for some stores and products that are exceptionally priced down for campaigns for a certain period of time.

[0003]

[Problems to be Solved by the Invention] However, the cost of goods should originally be different for each region. This is because there are differences in raw material costs, labor costs, and transportation costs in each region. For example, in a family restaurant in the coastal area, seafood can be obtained cheaply or transportation cost can be lower than that in a mountain area, so that the same grilled fish set meal may have different manufacturing costs. Therefore, if the costs are different, the actual selling price of the product should be different for each region. In addition, the selling price, which is considered to improve the profit margin of products, should be different for each region. This is because there are differences in seasonality and consumer preferences (that is, differences in demand in each region) depending on the region, and thus there are differences in the sales volume of products in each region. For example, even in the same summer, the sales volume of swimwear at different convenience stores in Okinawa and Hokkaido may be different. This is because Okinawa and Hokkaido have different seasons. In addition, the sales volume of takoyaki set meals at a family restaurant in Osaka and Tokyo may differ. This is because consumers have different tastes for food in Tokyo and Osaka. In other words, when selling the same type of product in different regions, the uniform selling price in Japan is different from the selling price that can effectively increase sales, both in terms of cost and demand. There is.

As described above, there is a problem that the selling price of a product which is managed in each region and which should be different is basically set uniformly in the above-mentioned store or product.

[0007] In this specification, the selling price of a product that is basically sold at a store where price reduction is not performed or a product that is not price reduction is basically referred to as a “common price”. Of course, as described above, the sales price before the price reduction is included for the products whose prices are exceptionally reduced at some stores.

[0006]

In order to solve the above problems, the present invention relates to a price of a product sold in a certain region, a regional standard price value which is a standard price value of the product in the region. A regional standard price value processing device for calculating The regional standard price value may be, for example, a selling price at which the profit margin is considered to be improved compared to the current selling price of the product in the region where the product is sold. The regional standard price value also includes the ratio to the current selling price.

Specifically, based on the regional data input section for inputting regional data, which is data relating to the factors that determine the regional reference price value, and the regional data acquired from the regional data input section, A regional standard price value processing device having a regional standard price value calculation unit for calculating a standard price value.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to FIGS. 1 to 49. The present invention should not be narrowly interpreted by these embodiments.

<Embodiment 1> Embodiment 1 is a regional standard price value processing apparatus for calculating a regional standard price value which is a standard price value of the commercial item for the price of a product sold in a certain region. Is.

FIG. 1 is an example of a conceptual diagram of a concrete implementation using the regional standard price value processing device of the present embodiment. As shown in this figure, a regional standard price value processing device is installed in an area called a school city α. This regional standard price value processing device is input with regional data, which will be described later, of products sold in the school city α, and calculates a regional standard price value based on the regional data. Similarly,
A regional standard price value is calculated for each product in the high-class residential area β. At a convenience store in the school city α (a franchise store of the company A), the regional standard price value of the cosmetics X is 85% of the common price. This is because the customer of this store has many university students, and the demand for the cosmetics X is small (because he or she usually spends time on campus and does not need to put on makeup). On the other hand, at a convenience store in a luxury residential area β (also a franchise store of company A), the regional standard price value of cosmetics X is the same as the common price (1
00%). This is because the customer of this store has a lot of leisurely Madam, and the demand for the cosmetics X is large (because he / she usually wears clothes to go out).

Further, it is assumed that the company A operates a Web site that distributes electronic coupon data whose face value is the amount based on the above-mentioned regional standard price value. The web
The site holds data about the face value of electronic coupons, categorized by region. For example, in the category of school city α, the face value of the electronic coupon is 20 yen discounted for product A and 10 yen discounted for product B. In the category of high-class residential area β, product A
Means that an electronic coupon of 30 yen discount is held.

A female student S who lives alone as a customer goes to a convenience store in the school city α to buy a bento. The female student S accesses the above website from a mobile phone that can connect to the Internet and downloads the electronic coupon data. Then, various electronic coupons that can be used at stores in the school city α are acquired. And among them, "100 cosmetics X
There is also an electronic coupon called "yen discount". Then, it is considered that the female student S who is not willing to buy the cosmetics X at the common price is also motivated to buy the cosmetics X. That is, female student S
The demand for cosmetics X can be increased. This is because the regional standard price calculated based on the regional standard price value (the value of the regional standard price value converted to the price value) is the standard price of the product in that region, and the electronic coupon This is because the common price of is close to the regional standard price. On the other hand, Mrs. Yugo W, who goes to the convenience store in the luxury residential area β, often buys the cosmetics X at a common price from the beginning, so it is considered that the cosmetics X is purchased even if the electronic coupon is not issued.

FIG. 2 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 0200 includes a regional data input unit 0201 and a regional standard price value calculation unit 02.
It consists of 02 and.

The "regional data input unit" 0201 associates regional data, which is data relating to the factors that determine the regional standard price value, with a regional identifier, which is information for identifying the region where the product is sold. Has a function of inputting.

FIG. 3 is a diagram showing an example of regional data. As shown in this figure, as factors that determine the regional standard price value of the product Z in a certain region, for example, “average sales volume of the product Z in July over the past five years”, “inventory cost”, “employment cost” (Personnel cost) ",
Examples include “raw material cost” and “transportation cost”. Or
Examples include "store location conditions" and "consumer preferences". Further, as shown in this figure, for the latter data that cannot be directly digitized, it is possible that the identification code and the data are associated. For example, with respect to "store location conditions", the identification code "L01"
Is associated with the regional data “is a residential area”. Similarly, "L02" is "a tourist spot",
“L03” is associated with “facing the school road”.

It is also conceivable that a numerical value calculated by analyzing these data in a complex manner is input to the regional data input unit 0201 as regional data.

The "regional standard price value calculation unit" 0202 has a function of calculating the regional standard price value in association with the regional identifier based on the regional data input in the regional data input unit 0201. The regional standard price value calculated here includes not only the sales price itself newly set at the store, but also the face value or discount amount of the coupon for making the sales price newly set. That is, the ratio to the common price such as "20 yen discount from the common price" and "80% (or 5% discount) of the common price" as described above is also included.

As described above, according to this embodiment, the regional standard price value which is the source of the regional standard price which is the selling price commensurate with the region where the product is sold is calculated. Using price cuts and discount coupons to bring the actual sales price of the product closer to the regional reference price, which is the converted regional reference price value, to develop potential demand for the product and increase sales. It will be possible.

Further, in this specification, the regional reference price value is associated with a product identifier which is information for identifying a product. The product identifier is also associated with the regional reference price value and the regional coupon amount based on the regional reference price value in the following embodiments. For example, in the present embodiment, the regional data input unit also inputs a product identifier in association with regional data. Then, the regional standard price value calculation unit calculates a regional standard price value associated with the product identifier. However, this does not mean that the regional reference price value or the regional coupon amount is absolutely associated with the product identifier.

FIG. 4 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S0401). Then, based on the regional data input in step S0401, the regional standard price value is calculated in association with the regional identifier (step S040).
2).

<Second Embodiment> The second embodiment is the same as the first embodiment.
This is a regional standard price value processing device having the same configuration as. And as a feature point, the regional data input in the regional data input unit is the purchasing power of consumers in the region, consumer preference, store location conditions, employment costs, inventory costs, product sales costs, and the previous year. Is a regional standard price value processing device that is one or more of any of the average sales volume, time, and business data. As shown in FIG. 3, for example, these regional data are input as numerical values or identification codes associated with the regional data. “Consumer purchasing power” refers to a numerical value of the ability of consumers to purchase products in the area. For example, a numerical value calculated based on the amount of household consumption per household in the area can be cited. Thereby, for example, the sales limit amount of the store can be calculated. “Sales cost of a product” means the cost of selling the product. For example, the development cost, the advertising cost, or the depreciation cost of the product can be cited. Thereby, for example, the break-even point can be calculated. The "average number of units sold in the previous year" refers to the sales record of products within a certain period in the area. For example, as shown in FIG. 3, "the average of the sales amount of the product Z in July in the past 5 years" can be cited. As a result, for example, the future planned sales quantity can be calculated. “Time” refers to the sales volume of a product in a certain time zone. “Business” refers to various data that changes as the economy changes. For example,
These include data on the rise in sales of luxury items when the economy is good, and the upper limit of household consumption when the economy is bad.

As a method of collecting these regional data, for example, a method of conducting a questionnaire or conducting a field survey for each household in the area can be considered. Alternatively, it may be possible to collect the data collected by a unique POS system (point-of-sale information management system) such as a convenience store for each store.

Here, an example of a method of calculating the regional standard price value using the regional data of the present embodiment will be described by taking Yakisoba bread as an example.

As the first procedure, first, the needs and characteristics of the market for bread in region A of Hokkaido are subdivided.

FIG. 47 is an example of a "diagram showing the proportion of each market in the market" in which the bread market in the region A is classified into categories according to needs and characteristics and the proportion of each category is shown. As shown in this figure, the categories are “affiliation”, “gender”, and regional data “(region A
Consumer taste). Below, the regional data is the data for region A. "Affiliation" is elementary school or less, middle / high school students, university students, and working adults 1
(39 years old or younger), adult 2 (40 years old or older), adult 3
(60 years old or older) Similarly, "sex" is classified into men and women, and "consumer preference" is divided into those who often eat bread and those who do not eat much. Then, based on the classification, the data is aggregated to calculate the ratio of each category to the entire market and accumulate it as a database.

As the next step, the expected market size of Yakisoba bread, that is, the expected sales number is calculated. For that purpose, first set the type associated with the planned sales price. In other words, the consumers are classified into the following attributes, and the consumers of the classified types set how much Yakisoba bread should be purchased.

FIG. 48 shows an example of type classification associated with the planned sales price. As shown in this figure, for example, "I like Yakisoba bread. Buy it even with an upper limit of 130 yen (planned selling price)" type (Type 1) or "If you are hungry, it's cheap. 90 yen (planned sale) If it is less than or equal to the price, I will buy it ”(Type 2). Next, based on regional data such as "consumer purchasing power", it is possible to identify which type of each category of the above bread market is classified according to needs and characteristics. For example, the category of “a college student and a man who often eats bread” is type 1 because his “purchasing power of consumers” is high because he has a lot of free money to spend part time. The category of "elementary school students who do not eat much bread" is type 2. Then, the types of the above categories are identified and stored as a database (2). Of course, there can be various types of categories other than the above two types. Then, the market size of the yakisoba bread is calculated from the "average number of yakisoba bread sold in the previous year" which is the regional data, and the expected market size by type is calculated from the database (2) and the market size. For example, type 1 is identified as "a college student who is a male and often eats bread", "a college student who is a female who often eats bread", a "worker who is a male who often eats bread", and a "society". He is a man of person 2 who often eats bread. " Then, from the database (1), a numerical value of 15% is acquired for the type 1 ratio of the market for bread in the region A. The market size calculated from the average number of units sold in the previous year is “100,000 units / year”. Therefore, when Yakisoba bread is sold at the planned sales price of 130 yen for Type 1, the expected market size is "15,000 pieces / year".
Is calculated. Similarly, for Type 2 and other types, the expected market size for each type, that is, the expected sales volume is calculated.

Then, as the third procedure, the expected profit for each planned selling price of Yakisoba bread is calculated.

FIG. 49 shows an example of the relationship between sales amount and cost when the number of sales is on the x-axis and the profit / cost is on the y-axis. As shown in this figure, sales are represented by the formula "y = ax (a: selling price)", and costs are "y = bx + c".
(B: variable cost per product; c: fixed cost of product) ". “Fixed cost” means a cost that does not change even if the sales volume increases. Examples include depreciation costs, development costs, advertising costs, employment costs, and so on.
“Variable cost” means a cost that increases in proportion to the increase in sales volume. Examples include raw material costs, transportation costs, inventory costs, and the like.

Here, the expected profit when the number of sold pieces is α is the difference between aα and bα + c. Therefore, first, regional data such as "employment cost" and "product sales cost" are input as fixed costs. Similarly, “inventory cost” or “manufacturing cost of goods”, which is regional data, is input as variable costs. Then, the expected profit at the planned sales price is calculated from the calculated expected sales quantity by type and the planned sales price associated with the type. For example, the fixed cost of Yakisoba bread in area A is 500,000 yen, and the variable cost is 30 yen / piece. In this case, if the selling price is set to 130 yen, the expected profit will be 1 million yen. Similarly, the expected profit at other planned selling prices is also calculated.

Then, as a final step, the selling price of the yakisoba bread is determined by comparing the expected profits according to the planned selling prices.

Of course, these classifications are merely examples, and if further divided into a certain time or finely classified, a regional standard price value more suitable for the region is calculated. In addition, when Yakisoba bread is sold at the selling price determined based on the regional standard price value calculated in this way, the actual number of sales in that area is fed back as regional data. There is also a possibility.

FIG. 5 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first of all, data on consumer purchasing power, consumer preferences, store location conditions, employment costs, inventory costs, product sales costs, average number of units sold in the previous year, hours, or economic conditions. One or two or more area-specific data are input in association with the area identifier (step S0501). Then, based on the regional data input in step S0501, the regional standard price value is calculated in association with the regional identifier (step S0502).

<Third Embodiment> The third embodiment is the same as the first embodiment.
This is a regional standard price value processing device having the same configuration as. Then, as a feature point, a regional standard price that has the function of calculating a regional coupon price, which is the face value of the coupon, from the difference between the regional standard price calculated based on the regional standard price value and the regional standard price It is a value processing device.

FIG. 6 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 0600 is based on the first embodiment, and the regional data input unit 0601.
And a regional standard price value calculation unit 0602. Further, as characteristic points, a common price acquisition unit 0603, a difference amount calculation unit 0604, and a regional coupon amount calculation unit 0605.
And an area-based coupon amount storage unit 0606.

The "common price acquisition unit" 0603 has a function of acquiring the price of a product whose sales price is uniform in a plurality of regions, that is, a common price. The common price acquired by the common price acquisition unit is, for example, a price desired by the seller, a so-called desired retail price. In addition, for example, the price of lunch boxes sold at convenience stores, the price of dishes offered at family restaurants, and the haircut fee for barbers who are given a franchise are also included. Also, the common price includes the selling price before the price reduction when the price is reduced and sold in some areas. Hereinafter, in this specification, the common price includes the same definition.

The "difference calculation unit" 0604 calculates the difference between the common price acquired by the common price acquisition unit 0603 and the regional standard price which is the price based on the regional standard price value calculated by the regional standard price value calculation unit 0602. It has a function of calculating in association with the area identifier. Here, when the regional standard price value is represented by a numerical value other than the price such as the ratio to the current selling price (that is, the common price), the regional standard price value is converted to the regional standard price, which is the price. Calculate the difference. For example, for a product with a common price of 1000 yen, the regional standard price value (of that common price)
Consider the case where it is calculated as 75%. In this case, the difference calculated by the difference calculation unit is 1000 yen to 1
This is 250 yen, which is the difference of 750 yen, which is 75% of 000 yen. Of course, -250 yen obtained by subtracting 1,000 yen from 750 yen may be the difference calculated by the difference calculation unit.

The "regional coupon amount calculation unit" 0605 is
Based on the difference calculated by the difference calculation unit 0604,
It has a function of calculating a regional coupon amount, which is a par value of the coupon of the product in the region, in association with the regional identifier. Here, according to the above-mentioned example, the regional coupon amount of “250 yen (price)” is calculated as the face value of the coupon of this product.

It is also conceivable that the difference calculated by the difference calculating section does not directly become the regional coupon amount. For example, when the common price of a product is 500 yen, the calculated regional standard price value of the product is 1
It is 20% (that is, the regional standard price is 520 yen). In this case, the coupon amount by area, which is the face value of the coupon of the product, does not become “20 yen higher”, and the coupon is not issued. Further, as described in the fourth embodiment, for example, the regional coupon amount may be determined based on the "difference amount-regional coupon amount correspondence diagram" held by the regional coupon amount calculation unit.

The "regional coupon amount storage unit" 0606 is
It has a function of accumulating the area-based coupon amount calculated in the area-based coupon amount calculation unit 0605 and associated with the area identifier.

FIG. 7 is an example of a diagram showing regional coupon amounts associated with regional identifiers accumulated in the regional coupon amount accumulating unit. As shown in this figure,
The regional coupon amount is stored in association with a regional identifier for each product. For example, in the area identified by the area identifier 01, the amount of coupon for each region of rice ball is 20 yen, and the amount of coupon for each sandwich is 0 yen.
Similarly, in the area identified by the area identifier 02, the rice-based coupon amount for rice is 10 yen, and the sandwich-based coupon amount is 30 yen.

FIG. 8 shows regional coupons when the regional standard price value processing device of this embodiment is installed, for example, in each store, or in each center that controls stores in a certain region. It is an example of a diagram showing a regional coupon amount associated with a regional identifier accumulated in the amount accumulation unit. In this case, it is not necessary to store the coupon amount for each region other than that region, so that it is not necessary to classify the coupon amount for each region by the region identifier. Therefore, as shown in this figure, each product and its regional coupon amount are associated and accumulated, and the same region identifier is associated and accumulated. In this case, the associated area identifier is used, for example, to identify the store used. That is, for example, the electronic coupon associated with the area identifier “01” is the area identifier “02” or “0”.
It cannot be used at stores in the area identified by "3".

In this way, the regional standard price value processing device of the present embodiment calculates regional coupon amounts such that, for example, the common price becomes an approximate value of the regional standard price. The coupon amount for each region is used as a face value, and for example, a coupon is issued for each store in each region. Then, the person who obtains the coupon can purchase the product at a price close to the regional reference price, which increases the willingness to purchase the product, and thus the sales of the product are considered to increase.

The following effects can be considered by issuing a coupon whose face value is the coupon amount for each region based on the regional reference price value, instead of reducing the price based on the regional reference price value. In other words, the method of making the selling price close to the regional standard price by reducing the price may give a consumer a discriminatory impression or an unfair feeling among regions.
This is because, due to the price reduction, the actual selling price of the products sold at stores having the same brand image (that is, stores given a franchise) varies depending on the region. However, if the coupon is used, the regular price does not change, so while it has the same value as the price reduction, it is unlikely that the above-mentioned discriminatory impression or unfairness is felt.

Further, for example, six products to which the resale price maintenance system is applied (books, newspapers, magazines, record boards, music tapes, music CDs of copyrighted works) are sold by retailers such as stores. Does not have the right to decide the price. However, in the 1998 "Fair Trade Commission's announcement on the status of efforts to improve distribution and trading practices in related industries under the copyrighted resale system,""various price settings such as the introduction of various discount systems The industry concerned. Therefore, for the above six products, the selling price cannot be reduced and the discount service using coupons or the like is inevitably provided.

FIG. 9 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S0901). Next, the regional reference price value is calculated in association with the regional identifier based on the regional data input in step S0901 (step S0902). Then, the common price is acquired (step S0903). Then, the difference between the common price acquired in step S0903 and the regional standard price that is the price based on the regional standard price value calculated in step S0902 is calculated in association with the regional identifier (step S0904). Then, the coupon amount for each area is calculated in association with the area identifier based on the difference calculated in step S0904 (step S0905).

Of course, what is shown in FIG. 9 is only an example of the processing flow, and if the contradiction does not occur, it is of course possible that the order is different from that illustrated in this figure. For example, S090, which is the step of acquiring the common price in this figure.
Step S090 is a step of inputting regional data.
Even if the processing is performed before the processing of S0902, which is the step of calculating the regional reference price value based on 1 or regional data, no contradiction occurs. Therefore, there may be a flow in which S0903 is processed first and then S0902 is processed. Hereinafter, in the case where the flow of processing of the program is described in the present specification, it is assumed that there may be a case in which the order is different from that illustrated in the drawings unless a contradiction similarly occurs.

<Fourth Embodiment> A fourth embodiment is a third embodiment.
This is a regional standard price value processing device having the same configuration as. Further, as a characteristic point, the regional standard price value processing device is provided in which the regional coupon amount calculation unit has the following means.

FIG. 10 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 1000 includes a regional data input unit 1001 and a regional standard price value calculation unit 1.
002, the common price acquisition unit 1003, and the difference calculation unit 10
04, an area-based coupon amount calculation unit 1005, and an area-based coupon amount accumulation unit 1006. As a feature point, the regional coupon amount calculation unit 1005 includes a difference amount acquisition unit 1015, an amount accumulation unit 1025, and a coupon amount determination unit 1035.

The "difference acquisition means" 1015 has a function of acquiring the difference associated with the area identifier calculated by the difference calculation unit 1004.

The "amount accumulating means" 1025 has a function of accumulating the coupon amount corresponding to each difference.

FIG. 11 is a diagram showing a correspondence table between the difference amount and the coupon amount, "Difference amount-coupon amount correspondence diagram by region".
Is an example. As shown in this figure, the amount storage means stores the coupon amount in association with the difference amount. For example, when the difference is -X (yen, X is a natural number of 1 or more), the corresponding coupon amount is 0 yen. Similarly, 1 (yen)
Is also 0 yen, and 19 (yen) is 10
It is a circle. In this way, the difference between the common price and the regional reference price may not be the regional coupon amount as it is.
Further, the face value accumulated in the amount accumulating means is not only represented by an amount such as "20 yen (price)",
It is possible that the discount rate is "5% discount on the displayed price".

The "coupon amount determining means" 1035 acquires the coupon amount accumulated in the amount accumulating means 1025 corresponding to the difference amount acquired by the difference amount acquiring means 1015,
It has a function of associating the acquired coupon amount with the region identifier and determining it as the region-specific coupon amount. Here, as described above, for example, the coupon amount is selected from the difference amounts acquired based on the correspondence table as shown in FIG. 11. Then, the face value of the coupon of the product is determined as the regional coupon amount. For example, if the difference is “22 (yen)”, the regional coupon amount is “2” from the correspondence table of FIG.
0 yen (price) "is decided.

In the present embodiment, the difference between the common price and the regional reference price is not directly determined as the regional coupon amount as described above, but based on, for example, "difference amount-regional coupon amount correspondence diagram" The coupon amount has been decided. For example, in many cases, there is not much difference in the customer's sense of advantage between the case where the amount of coupons by region is "22 yen discount" and the case of "20 yen discount". Therefore, by setting the coupon amount for each region at each stage where it is considered to be advantageous, it is possible to increase sales without waste.

FIG. 12 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S1201). Next, the regional reference price value is calculated in association with the regional identifier based on the regional data input in step S1201 (step S1202).
Then, the common price is acquired (step S1203). Then, the difference between the common price acquired in step S1203 and the regional reference price that is the price based on the regional reference price value calculated in step S1202 is calculated in association with the regional identifier (step S1204). Then, the coupon amount corresponding to the difference calculated in step S1204 is acquired, and the acquired coupon amount is associated with the region identifier and determined as the region-specific coupon amount (step S1205).

<Embodiment 5> Embodiment 5 is the same as Embodiment 1.
This is a regional standard price value processing device having the same configuration as. Then, as a feature point, a regional reference price value processing device having a function of further acquiring a regional coupon amount based on the regional reference price value and issuing (transmitting) an electronic coupon having the acquired regional coupon amount as a face value Is.

FIG. 13 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 1300 is based on the first embodiment, and the regional data input unit 1301.
And a regional standard price value calculation unit 1302. Further, as a feature point, the coupon amount acquisition unit 130 for each area
7, an electronic coupon generation unit 1308, and an electronic coupon transmission unit 1309.

Here, the regional standard price value calculation unit 1302 of the present embodiment calculates the regional standard price value based on the regional data input in the regional data input unit 1301. Then, the calculated regional reference price value is sent to the outside of the device.

[Regional coupon amount acquisition unit] 1307
It has a function of acquiring the regional coupon amount, which is the face value of the coupon of the product in the region calculated based on the regional reference price value calculated by the regional reference price value calculation unit 1302, in association with the region identifier. The regional coupon price acquired here is, for example, the regional coupon calculated by the regional standard price value calculation unit 1302 and transmitted to the outside, which is processed and calculated outside the present embodiment. The forehead. As an example in which the regional standard price value calculated in this way is processed outside the present embodiment, the regional standard price value processing device of the present embodiment is placed in a franchisee, and the calculated regional standard price value is set by an external franchisor. It is possible that the regional coupon amount is calculated based on the reference price value. Thereby, the regional standard price value processing device installed in the store, which is a franchisee for each region, can be made compact. Alternatively, first, a person analyzes the regional standard price value calculated according to this embodiment. Then, a person may input the regional coupon amount calculated as a result of the analysis to obtain the regional coupon amount.

The "electronic coupon generation unit" 1308 has a function of generating an electronic coupon having a regional coupon amount acquired by the regional coupon amount acquisition unit 1307 as a face value in association with the region identifier.

The "electronic coupon transmitting unit" 1309 has a function of transmitting the electronic coupon associated with the area identifier generated by the electronic coupon generating unit 1308.
Here, it is assumed that the regional standard price value processing device of the present embodiment is installed, for example, in each store and issues (transmits) an electronic coupon to the terminal device of the user. In this case, as a method of transmitting the electronic coupon, for example, it is conceivable to attach the electronic coupon data to an electronic mail and transmit the electronic coupon data. In other words, the user who is going to use the electronic coupon uses the terminal device having the e-mail transmission / reception function to issue the electronic coupon to the regional standard price value processing device installed in the nearby store. Send an email requesting. The regional standard price value processing device attaches the electronic coupon data to the received electronic mail and returns it.
In this way, the user can obtain the electronic coupon. Alternatively, the user registers the e-mail address used by himself / herself in the regional standard price value processing device of this embodiment. Then, a method of periodically delivering an e-mail with the data of the electronic coupon attached to the e-mail address with which the regional reference price value processing device is registered is also conceivable.

In this way, the regional standard price value processing device of this embodiment acquires the regional coupon amount based on the calculated regional standard price value and issues an electronic coupon with the acquired regional coupon amount as the face value. . Here, the following effects can be considered in the case of issuing (transmitting) an electronic coupon instead of issuing a coupon printed on paper or the like with the coupon amount by region as the face value. First, for example, an effect that a consumer is less bulky and easier to carry than a normal coupon can be considered. Secondly, it is possible to reduce the printing and distribution costs for the store. Thirdly, the effect that the discount amount can be changed easily can be considered. This is because a normal coupon must be reprinted one by one, but an electronic coupon only needs to change data.

FIG. 14 shows an example of the processing flow of a regional standard price value processing program for causing a computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S1401). Next, the regional reference price value is calculated in association with the regional identifier based on the regional data input in step S1401 (step S1402).
Then, the area-based coupon amount calculated based on the area reference price value calculated in step S1402 is acquired in association with the area identifier (step S1403). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S1403 is generated in association with the area identifier (step S1404). Then, the electronic coupon associated with the area identifier generated in step S1404 is transmitted (step S1405).

<Embodiment 6> Embodiment 6 is Embodiment 3
This is a regional standard price value processing device having the same configuration as. As a characteristic point, the regional standard price value processing device further has a function of issuing (transmitting) an electronic coupon having the calculated regional coupon amount as a face value.

FIG. 15 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 1500 is based on the third embodiment, and the regional data input unit 1501.
And a regional reference price value calculation unit 1502, a common price acquisition unit 1503, a difference calculation unit 1504, a regional coupon amount calculation unit 1505, and an regional coupon amount accumulation unit 1506. Further, the feature point further includes a regional coupon amount acquisition unit 1507, an electronic coupon generation unit 1508, and an electronic coupon transmission unit 1509.

The "regional coupon amount acquisition unit" 1507
The regional coupon amount storage unit 1506 has a function of acquiring the regional coupon amount accumulated in association with the region identifier.

The "electronic coupon generation unit" 1508 has a function of generating an electronic coupon having a regional coupon amount acquired by the regional coupon amount acquisition unit 1507 as a face value in association with the region identifier.

The "electronic coupon transmitting unit" 1509 has a function of transmitting the electronic coupon associated with the area identifier generated by the electronic coupon generating unit 1508.

As described above, the regional standard price value processing device of the present embodiment has a function of transmitting an electronic coupon having a regional coupon amount as a face value, like the regional standard price value processing device of the fifth exemplary embodiment. However, the difference between the present embodiment and the fifth embodiment is that the area-based coupon amount acquisition unit 1507 processes the area reference price value calculated by the area reference price value calculation unit 1502 inside the present embodiment. The point is to obtain the regional coupon amount calculated by. Then, an electronic coupon whose par value is the regional coupon amount is used as the fifth embodiment.
Similarly to, the electronic coupon is transmitted to the user's terminal device in various forms. Thereby, the same effect as that of the fifth embodiment can be obtained. Furthermore, in order to calculate the area-specific coupon amount, which is the face value of the electronic coupon to be issued (transmitted), one device should issue (transmit) the electronic coupon whose area face is the coupon amount according to the region reference price value. Is possible. Therefore, it is convenient for an individual-owned record shop to use the regional standard price value processing device of this embodiment.

FIG. 16 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S1601). Next, the regional reference price value is calculated in association with the regional identifier based on the regional data input in step S1601 (step S1602).
Then, the common price is acquired (step S1603). Then, the difference between the common price acquired in step S1603 and the regional reference price that is the price based on the regional reference price value calculated in step S1602 is calculated in association with the regional identifier (step S1604). Then, based on the difference calculated in step S1604, the coupon amount for each area is calculated in association with the area identifier (step S1605). Then, an electronic coupon whose par value is the coupon amount for each area calculated in step S1605 is generated in association with the area identifier (step S160).
6). Then, the electronic coupon associated with the area identifier generated in step S1606 is transmitted (step S1607).

<Embodiment 7> Embodiment 7 is Embodiment 5
Alternatively, it is a regional standard price value processing device having the same configuration as that of 6. Then, as a feature point, a regional standard price value process having a function of further issuing (transmitting) an electronic coupon whose par value is the regional coupon price based on the regional standard price value, and further transmitting store information that is information about the store It is a device.

FIG. 17 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 1700 is based on the fifth embodiment and based on the regional data input unit 1701.
A regional reference price value calculation unit 1702, a regional coupon amount acquisition unit 1707, an electronic coupon generation unit 1708,
And an electronic coupon transmission unit 1709. And as a feature point, it further has a store information accumulation unit 1710 and a store information transmission unit 1711.

The "store information storage unit" 1710 has a function of storing store information which is information on the store where the product is sold. The “store information” includes, for example, a map around the store, access information, information on campaigns conducted at the store, advertisement information on products sold at the store, and the like.

The "store information transmitting unit" 1711 has a function of transmitting the store information accumulated in the store information accumulating unit 1710.

It is conceivable that the store information transmitting unit transmits the store information using a method similar to the method of transmitting the electronic coupon in the above-described electronic coupon transmitting unit, for example.

By transmitting the shop information about the shop where the electronic coupon can be used in addition to the electronic coupon to the person who intends to use the electronic coupon, the following effects can be considered. For example, if the customer obtains an electronic coupon by sending the store's peripheral map or access information, which is the store information, but cannot go to the store by himself, the electronic coupon and the store information are transferred to a friend and the product is transferred. You can buy it. Or
The electronic coupon and the advertisement information of the product, which is the store information, are transmitted at the same time. As a result, the product posted in the advertisement can be purchased cheaply by using the electronic coupon, so that the customer's willingness to purchase can be increased. Also, by sending together the information on the electronic coupon and the prize information campaign that uses the electronic coupon, which is the store information, you can get the electronic coupon but not go to the store. The electronic coupon user can be motivated to use the electronic coupon to shop.

FIG. 18 is also an example of a functional block diagram of the regional standard price value processing device of this embodiment. FIG. 17
The difference from the functional block described in 1. is that a unit for calculating the regional coupon amount from the regional reference price value and the common price is provided. Specifically, as shown in this figure, the regional standard price value processing device 1800 is based on the sixth embodiment, and the regional data input unit 1801, the regional standard price value calculation unit 1802, and the common price acquisition. Part 1803
And the difference calculation unit 1804 and the regional coupon amount calculation unit 1
805, a regional coupon amount storage unit 1806, a regional coupon amount acquisition unit 1807, and an electronic coupon generation unit 18
08 and the electronic coupon transmission part 1809. Further, as a characteristic point, the store information storage unit 181 is further provided.
0 and the store information transmission unit 1811 are included. As a result, this regional standard price value processing device can also be expected to have the same operation and effect as the regional standard price value processing device described with reference to FIG. Further, unlike the one described with reference to FIG. 17, the regional standard price value processing device of the present embodiment has its own unit for calculating the regional coupon amount. It is convenient for shops to use.

FIG. 19 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S1901). Next, based on the regional data input in step S1901, the regional reference price value is calculated in association with the regional identifier (step S1902).
Then, the common price is acquired (step S1903). Then, the difference between the common price acquired in step S1903 and the regional reference price that is the price based on the regional reference price value calculated in step S1902 is calculated in association with the regional identifier (step S1904). Then, based on the difference calculated in step S1904, the coupon amount for each area is calculated in association with the area identifier (step S1905). Then, an electronic coupon having the area-specific coupon amount calculated in step S1905 as a face value is generated in association with the area identifier (step S190).
6). Then, the electronic coupon associated with the area identifier generated in step S1906 is transmitted (step S1907). Then, store information is transmitted (step S1908).

<Embodiment 8> Embodiment 8 is Embodiment 7
This is a regional standard price value processing device having the same configuration as. Further, as a characteristic point, the regional standard price value processing device in which the store information accumulated by the store information accumulation unit is either the location of the store or a peripheral map of the store. The “store location” is information indicating the location including the address where the store is located. In addition, for example, when there are two or more franchisees given a franchise by the same franchisor in the area, the addresses of all or some of the stores are also included. “Around the store map” refers to map information including the location of the store. Thereby, for example, when a tourist or the like from outside the area comes to a strange land, it is possible to newly obtain the electronic coupon, information on the location of the shop where the electronic coupon can be used, and information on the peripheral map of the shop. So convenient.
And it is thought that sales will increase because even people who are not familiar with geography can easily visit the store.

FIG. 20 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S2001). Next, the regional reference price value is calculated in association with the regional identifier based on the regional data input in step S2001 (step S2002).
Then, the common price is acquired (step S2003). Then, the difference between the common price acquired in step S2003 and the regional standard price that is the price based on the regional standard price value calculated in step S2002 is calculated in association with the regional identifier (step S2004). Then, based on the difference calculated in step S2004, the regional coupon amount is calculated in association with the regional identifier (step S2005). Then, an electronic coupon whose par value is the coupon amount for each area calculated in step S2005 is generated in association with the area identifier (step S200).
6). Then, the electronic coupon associated with the area identifier generated in step S2006 is transmitted (step S2007). Then, store information, which is either the location of each store in the area or the peripheral map of each store, is transmitted (step S2008).

<Embodiment 9> Embodiment 9 is the same as Embodiment 1.
This is a regional standard price value processing device having the same configuration as. As a characteristic point, the regional standard price value processing device further has a function of receiving and processing an electronic coupon whose par value is the regional coupon price based on the regional standard price value.

FIG. 21 is an example of a functional block diagram of the regional standard price value processing device of this embodiment. As shown in this figure, the regional standard price value processing device 2100 is based on the first embodiment, and includes a regional data input unit 2101 and
The area reference price value calculation unit 2102. Further, as a feature point, it further has an electronic coupon receipt section 2112 and an electronic coupon processing section 2113.

The “electronic coupon receipt unit” 2112 is the product in the area calculated in association with the area identifier based on the area reference price value calculated in association with the area identifier in the area reference price value calculation unit 2102. Has a function of receiving an electronic coupon whose par value is the coupon amount by region which is the par value of the coupon. Here, the electronic coupon receiving unit may receive the electronic coupon by the following method. For example, a user of an electronic coupon prints out the data of the electronic coupon acquired by downloading it from a website on the Internet to a personal computer or the like using a printer or the like. Then, the user submits the printed coupon to the cash register. Then, the clerk inputs the information of the coupon into the regional standard price value processing device having the electronic coupon receipt section. In this way, the electronic coupon receiving unit receives the data of the coupon printed out of the electronic coupon. Here, the electronic coupon also includes a coupon created by printing out an electronic coupon distributed on the Internet or the like on paper or the like. Alternatively, for example, the user first stores the data of the electronic coupon in his mobile phone or the like. Then, the mobile phone in which the electronic coupons are accumulated is connected to the regional standard price value processing device of this embodiment installed in the store. Then, the user selects one to be used from the accumulated electronic coupons and transmits it to the electronic coupon receiving unit of the present embodiment. In this way, the electronic coupon receiving unit receives the electronic coupon data.

The "electronic coupon processing unit" 2113 has a function of settling or processing the electronic coupon received by the electronic coupon receiving unit 2112. “Payment” means to perform processing relating to the face value (financial data) of the acquired electronic coupon. For example, the discount amount by the acquired electronic coupon may be subtracted from the selling price. "Processing" refers to performing processing other than payment on electronic coupon data. For example, based on the region identifier associated with the acquired electronic coupon,
It is possible to identify whether it can be used in this store.
This makes it possible to discover an act of acquiring an electronic coupon in a region where it becomes possible to purchase at a lower price and purchasing a product in another region.

Also, since the regional coupon amount may change depending on the passage of time such as the season, when an electronic coupon having a regional coupon amount based on the regional reference price value in spring is used in autumn, for example. Sometimes I feel sick. Therefore, it is conceivable that the electronic coupon has a usable period. Therefore, if the electronic coupon includes information for identifying the available period, the electronic coupon processing unit identifies whether the electronic coupon received is used within the available period.

FIG. 22 shows an example of the processing flow of the regional standard price value processing program for causing the computer to execute the present embodiment. As shown in this figure, first, regional data is input in association with a regional identifier (step S2201). Next, the regional standard price value is calculated in association with the regional identifier based on the regional data input in step S2201 (step S2202).
Then, the electronic coupon having the area-based coupon amount calculated based on the area reference price value calculated in association with the area identifier in step S2202 is received (step S2203). Then, the electronic coupon received in step S2203 is settled or processed (step S2204).

<Embodiment 10> Embodiment 10 is an information processing apparatus for calculating a regional coupon amount, which is a face value of a coupon of a product sold in a certain region, based on the regional reference price value. The difference from Embodiments 1 to 8 is that the regional reference price value is acquired from the outside.

FIG. 23 is an example of a functional block diagram of the information processing apparatus of this embodiment. As shown in this figure, the information processing device 2300 has a regional standard price value acquisition unit 2
301, common price acquisition unit 2302, difference calculation unit 23
03, an area-based coupon amount calculation unit 2304, and an area-based coupon amount storage unit 2305.

The "regional reference price value acquisition unit" 2301 is a region identifier which is information for identifying the region where the product is sold, with the regional reference price value which is the reference price value of the product in the region. It has a function to obtain by associating with. The regional standard price value acquired here is, for example, as shown in FIG.
It is a regional standard price value calculated by the regional standard price value processing device according to the first exemplary embodiment described above.

The "common price acquisition unit" 2302 has a function of acquiring the price of a product whose sales price is the same in a plurality of regions, that is, a common price.

The “difference calculation unit” 2303 is a common price acquisition unit 230 and a regional standard price which is a price based on the regional standard price value acquired by the regional standard price value acquisition unit 2301.
2 has a function of calculating the difference from the common price acquired in 2 in association with the area identifier.

[Region-based coupon amount calculation unit] 2304
Based on the difference calculated by the difference calculation unit 2303,
It has a function of calculating the coupon amount for each area in association with the area identifier.

[Region-based coupon amount storage unit] 2305
It has a function of accumulating the regional coupon amount associated with the regional identifier calculated by the regional coupon amount calculating unit 2304.

As described above, the information processing apparatus of this embodiment is
The coupon amount for each area is calculated by the same configuration as the area reference price value processing device of the third embodiment. The difference from the third embodiment is that the present embodiment does not include a unit for calculating a regional standard price value, and the regional standard price value is acquired from outside the device.
That is the point.

Here, consider a case where, for example, a store (franchisee) in a certain area is provided with a device for calculating the regional reference price value, and the headquarters (franchisizer) is provided with the information processing device of the present embodiment. Try. Then, the headquarters does not need to input the regional data for each region and calculate the regional standard price value for each region.

By doing so, the franchisee can have the authority to actively determine the price, unlike the conventional case. Therefore, each franchisee can formulate and execute its own selling price strategy suitable for the region where its store is located. In addition, if prices are calculated according to the characteristics of each region and sales increase accordingly, then franchisors can easily entrust franchisees with the authority to determine selling prices.

FIG. 24 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S2).
401). Next, the common price is acquired (step S240).
2). Then, the difference between the common price acquired in step S2402 and the regional standard price that is the price calculated based on the regional standard price value acquired in step S2401 is calculated in association with the regional identifier (step S2403). Then, based on the difference calculated in step S2403, the area-specific coupon amount is calculated in association with the area identifier (step S240).
4).

<Embodiment 11> Embodiment 11 is an information processing apparatus having the same configuration as that of Embodiment 10. As a characteristic point, the information processing apparatus has the area-based coupon amount calculation unit having the following means.

FIG. 25 is an example of a functional block diagram of the information processing apparatus of this embodiment. As shown in this figure, the information processing device 2500 has the area standard price value acquisition unit 25.
01, common price acquisition unit 2502, difference calculation unit 250
3, a region-based coupon amount calculation unit 2504, and a region-based coupon amount storage unit 2505. Then, the regional coupon amount calculation unit 2504, the difference amount acquisition unit 2514, the amount accumulation unit 2524, the coupon amount determination unit 2534,
It is characterized by consisting of.

The "difference acquisition means" 2514 has a function of acquiring the difference calculated by the difference calculation section 2503 in association with the area identifier.

The "amount accumulating means" 2524 has a function of accumulating a coupon amount corresponding to each difference.

The "coupon amount determining means" 2534 acquires the coupon amount accumulated in the amount accumulating means 2524 corresponding to the difference amount acquired by the difference amount acquiring means 2514,
It has a function of associating the acquired coupon amount with the region identifier and determining it as a regional coupon amount.

As a result, in the present embodiment as well as in the fourth embodiment, the action and effect of determining the regional coupon amount from the difference can be obtained.

FIG. 26 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S2).
601). Next, the common price is acquired (step S260).
2). Then, the difference between the common price acquired in step S2602 and the regional standard price, which is the price calculated based on the regional standard price value acquired in step S2601, is calculated in association with the regional identifier (step S2603). Then, the coupon amount corresponding to the difference calculated in step S2603 is acquired, and the acquired coupon amount is associated with the region identifier and determined as the region-specific coupon amount (step S2604).

<Twelfth Embodiment> A twelfth embodiment is an information processing apparatus having the same configuration as that of the tenth embodiment. Then, as a characteristic point, a user signal including a position signal regarding the position of the user who is going to use the electronic coupon having the calculated regional coupon amount as the face value is received. The information processing apparatus has a function of acquiring a regional coupon amount based on the received user signal and issuing (transmitting) an electronic coupon having the acquired regional coupon amount as a face value.

FIG. 27 is an example of a functional block diagram of the information processing apparatus of this embodiment. As shown in this figure, the information processing device 2700 is based on the tenth embodiment, and the regional reference price value acquisition unit 2701, the common price acquisition unit 2702, the difference calculation unit 2703, and the regional coupon amount calculation unit 2704. And area-based coupon amount storage unit 2705
Consists of. Further, as a feature point, a user signal receiving unit 2706, a position information acquiring unit 2707, a region identifier acquiring unit 2708, and a region-based coupon amount acquiring unit 2709.
And an electronic coupon generation unit 2710 and an electronic coupon transmission unit 2711.

[0107] The "user signal receiving unit" 2706 has a function of receiving a user signal including a position signal relating to the position of the user who is going to use the electronic coupon whose par value is the regional coupon amount. . For example, this user signal is transmitted from the terminal device of the user. The "user's terminal device" is a terminal device used by a person who uses the electronic coupon to obtain the electronic coupon. Examples include PHS and mobile phones.

The “positional information acquisition unit” 2707 has a function of acquiring positional information, which is information indicating the current position of the user, based on the position signal included in the user signal received by the user signal reception unit 2706. Have.

FIG. 28 is a conceptual diagram showing an example of a method of acquiring position information, which is information indicating the current position of the user, based on the position signal included in the user signal. For example, when the terminal device of the user is PHS, a signal is periodically transmitted from PHS to a public base station installed by a communication carrier. Further, in the PHS network, there is provided a position information registration memory for accumulating position information by a method described later. The position information registration memory acquires and registers the position information based on the signal received by the public base station (in units of cells covered by the public base station). The position information acquisition unit determines the position of the PHS stored in the position registration memory on the basis of the position signal which is included in the user signal and is identification information (for example, a PHS phone number) for identifying the PHS of the transmission source. Get information from your carrier.

The "area identifier acquisition unit" 2708 has a function of acquiring the area identifier based on the position information acquired by the position information acquisition unit 2707. As described above, for example, the terminal device of the user is the PHS, and the acquired position information indicates that the user is in the area covered by the public base station A. Then the area identifier acquisition unit 27
08 is the whole area covered by the public base station A,
Alternatively, an area identifier for identifying an area including a part is acquired.

The "regional coupon amount acquisition unit" 2709 is
Based on the area identifier acquired by the area identifier acquisition unit 2708, the area-based coupon amount storage unit 2705 has a function of acquiring the area-based coupon amount accumulated in association with the area identifier. As shown in FIG. 7, for example, the area identifier “02” and the coupon amount by area of the sandwich (for example, the sandwich is identified by the product identifier which is the information for identifying the product as described above). 30 yen (price) "is associated and accumulated in the regional coupon amount accumulating unit. If the area identifier acquired by the area identifier acquisition unit 2708 is “02”, the area-specific coupon amount acquisition unit acquires “30 yen (price)”, which is the area-specific coupon amount of the sandwich.

The "electronic coupon generation unit" 2710 has a function of generating an electronic coupon having a regional coupon amount acquired by the regional coupon amount acquisition unit 2709 as a face value in association with the regional identifier. In the above example, the electronic coupon of the sandwich whose denomination is "30 yen (price)" is generated in the electronic coupon generation unit in association with the area identifier "02".

The "electronic coupon transmitting unit" 2711 has a function of transmitting the electronic coupon associated with the area identifier generated by the electronic coupon generating unit 2710.
In the above-mentioned example, the generated electronic coupon data of “Sandwich is 30 yen discount” is transmitted from the electronic coupon transmission unit. Further, for example, electronic coupons of various products associated with the same area identifier (that is, electronic coupons used in the same store or area) may be collectively transmitted to the terminal device of the user who uses the electronic coupon. Alternatively, only the electronic coupon of the product selected by the user may be transmitted.

As described above, the present embodiment has a function of specifying the position of the user from the user signal transmitted from the terminal device of the user, for example. Therefore, as long as the user knows the area where he / she is and does not specify the store to go to, as long as the user sends the user signal,
The information processing apparatus of this embodiment issues an electronic coupon that can be used at the nearest store, and the user can obtain it.

In order to specify the current position of the user in this embodiment, for example, when a GPS as described later is used, a huge amount of data is processed and a heavy load is placed on the computer. Also, when calculating the regional standard price value, a large load is applied to the computer if the regional data of each region are collectively processed. Therefore, for example, as in the present embodiment, a device that acquires the position information of the person who uses the electronic coupon and issues (transmits) the electronic coupon is installed in the headquarters (franchisers), and separately from it, the regional standard price. If the device that calculates the value is installed in the store (franchisee) in each area, the load of the computer can be distributed and efficiency is good.

FIG. 29 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S2).
901). Next, the common price is acquired (step S290).
2). Then, the difference between the common price acquired in step S2902 and the regional standard price that is the price calculated based on the regional standard price value acquired in step S2901 is calculated in association with the regional identifier (step S2903). Then, based on the difference calculated in step S2903, the area-specific coupon amount is calculated in association with the area identifier (step S290).
4). Further, the user signal including the position signal regarding the position of the user is received (step S2905). Then, the position information is acquired based on the position signal received in step S2905 (step S2906). Then, the area identifier is acquired based on the position information acquired in step S2906 (step S2907). Then, based on the area identifier acquired in step S2907, the area-based coupon amount calculated in step S2904 is acquired in association with the area identifier (step S2).
908). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S2908 is generated in association with the area identifier (step S290).
9). Then, the electronic coupon associated with the area identifier generated in step S2909 is transmitted (step S2910).

<Thirteenth Embodiment> A thirteenth embodiment is an information processing apparatus having the same configuration as that of the twelfth embodiment. As a characteristic point, the information processing apparatus further has a function of transmitting store information that is information about stores in the area where the product is sold.

FIG. 30 is an example of a functional block diagram of the information processing apparatus of this embodiment. As shown in this figure, the information processing device 3000 is based on the twelfth embodiment, and has a regional standard price value acquisition unit 3001, a common price acquisition unit 3002, a difference calculation unit 3003, and a regional coupon amount calculation unit 3004. , Regional Coupon Amount Storage Unit 3005
A user signal receiving unit 3006 and a position information acquiring unit 30
07, area identifier acquisition unit 3008, area-based coupon amount acquisition unit 3009, electronic coupon generation unit 3010,
The electronic coupon transmission unit 3011. And as a feature point, it further has a store information storage unit 3012, a store information acquisition unit 3013, and a store information transmission unit 3014.

The "store information accumulating section" 3012 has a function of accumulating store information, which is information about stores in the region where the product is sold, in association with the region identifier.

FIG. 31 shows an example of store information stored in the store information storage section. As shown in this figure, for example, the area identifier “01” and the shop information of the shop in the area identified by the “01” are associated and accumulated. Stored as the store information is information on a peripheral map of the store and information on newly released sweets. Moreover, like the information of the surrounding map which is the store information associated with the area identifier “13”,
It is possible that two or more stores are listed in the information on the surrounding map.

The "store information acquisition unit" 3013 has a function of acquiring the store information of one store or two or more stores stored in the store information storage unit 3012 based on the region identifier acquired by the region identifier acquisition unit 3008. is doing. As described above, using FIG. 31 as well,
For example, when the area identifier acquired by the area identifier acquisition unit 3008 is “01”, the store information acquisition unit 301
In 3, the store information is “information on the surrounding map of the store”
And "newly released sweets information" is acquired. Further, if there are three stores in the area identified by the area identifier “06” and the shop information relating to “06” and the three shops is associated, all or some of them may be Store information is acquired.

The "store information transmission unit" 3014 has a function of transmitting the store information of one store or two or more stores acquired by the store information acquisition unit 3013.

The following effects can be considered by the information processing apparatus of this embodiment. For example, as described in the seventh embodiment, by transmitting the electronic coupon and the information on the campaign, which is the shop information, which is being held at the shop together,
It is thought that this is an opportunity for customers who do not usually visit the store to come to the store.

FIG. 32 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S3).
201). Next, the common price is acquired (step S320).
2). Then, the difference between the common price acquired in step S3202 and the regional standard price that is the price calculated based on the regional standard price value acquired in step S3201 is calculated in association with the regional identifier (step S3203). Then, based on the difference calculated in step S3203, the area-specific coupon amount is calculated in association with the area identifier (step S320).
4). Further, the user signal including the position signal of the user is received (step S3205). Then, in step S3205
Position information is acquired based on the position signal received in step S3206. Then, in step S3206
The area identifier is acquired based on the position information acquired in (step S3207). And step S320
Based on the area identifier acquired in step 7, step S
The regional coupon amount calculated in 3204 is acquired in association with the regional identifier (step S3208). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S3208 is generated in association with the area identifier (step S3209). Then, the electronic coupon associated with the area identifier generated in step S3209 is transmitted (step S3210).
Further, the store information is acquired based on the area identifier acquired in step S3207 (step S3211).
Then, the store information of one store or two or more stores acquired in step S3211 is transmitted (step S32).
12).

<Fourteenth Embodiment> A fourteenth embodiment is an information processing apparatus having the same configuration as that of the thirteenth embodiment. The characteristic point is an information processing device in which the store information stored in the store information storage unit is either the location of the store or a peripheral map of the store. Thereby, the same effect as that of the eighth embodiment can be considered. Further, by using the information processing apparatus according to the present embodiment, a store transmitting electronic coupons or a map around the store to the user, for example, carries out an “orienteering campaign” in cooperation with other nearby stores. It is also possible to do it. The “orienteering campaign” refers to a campaign to be carried out in which the following information is written on the peripheral map of the store transmitted from the information processing apparatus of this embodiment. In the peripheral map of this store, the store where the electronic coupon can be used is set as the goal point, and the start point, which is the current position of the user, and the way to reach the goal point are specified. Along the way, there are other stores cooperating with this campaign. The user stops at the other store and solves the problems presented there and goes to the store at the goal point. Then, according to the problem solved at the store that visited, the campaign is such that further discount is made from the face value of the electronic coupon when the product is purchased. In this way, if the user stops at another store that cooperates and is presented with a problem that may become an advertisement for that store and solves that problem, a high advertising effect is expected for other stores that cooperate. it can. In addition, if the store at the goal point collects the advertising cost for the advertising effect from other stores that cooperate with the campaign, the collected cost can be used to further enhance the electronic coupon service.

FIG. 33 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S3).
301). Next, the common price is acquired (step S330).
2). Then, the difference between the common price acquired in step S3302 and the regional standard price that is the price calculated based on the regional standard price value acquired in step S3301 is calculated in association with the regional identifier (step S3303). Then, based on the difference calculated in step S3303, the area-specific coupon amount is calculated in association with the area identifier (step S330).
4). Further, the user signal including the position signal regarding the position of the user is received (step S3305). Then, the position information is acquired based on the position signal received in step S3305 (step S3306). Then, the area identifier is acquired based on the position information acquired in step S3306 (step S3307). Then, based on the area identifier acquired in step S3307, the area-specific coupon amount calculated in step S3304 is acquired in association with the area identifier (step S3).
308). Then, an electronic coupon whose face value is the coupon amount for each area acquired in step S3308 is generated in association with the area identifier (step S330).
9). Then, the electronic coupon associated with the area identifier generated in step S3309 is transmitted (step S3310). Further, based on the area identifier acquired in step S3307, the shop information which is either the location of each shop in the area or the peripheral map of each shop is acquired (step S3311). Then, the store information of one store or two or more stores acquired in step S3311 is transmitted (step S3312).

<Fifteenth Embodiment> A fifteenth embodiment is an information processing apparatus having the same configuration as that of the twelfth embodiment. The characteristic point is the information processing device in which the received position signal is a position signal based on a signal transmitted from a satellite of the global positioning system. This makes it possible to easily and easily obtain the position information of the user's terminal device with a small error. In this case, of course, the user's terminal device is a terminal device compatible with the global positioning system.

FIG. 34 is an example of a conceptual diagram for acquiring the position information of the user's terminal device using the global positioning system (hereinafter referred to as GPS in this specification). As shown in this figure, a signal transmitted from each of the GPS satellites (3 or more) to the terminal device (this signal includes information about the orbit and position of the satellite and the time when the signal was transmitted). (Included) phase (such as the difference in the reception timing of the signal received by the terminal device) is calculated, and the position of the terminal device on the earth (longitude) is calculated by performing triangulation between the terminal device and the artificial satellite. , Latitude) is measured.
As a result, the position information of the terminal device (the user who has the terminal device) can be measured within an error range of 10 m or less.

Here, examples of the position signal received by the information processing apparatus of this embodiment include the following signals. First, in order to identify the signal transmitted from the above-mentioned GPS artificial satellite (for example, information on the position and orbit of the artificial satellite and the time when the signal was transmitted) and the position of the terminal device. This is the case where the signal from the terminal device necessary for the above (for example, the information on the time when the terminal device receives the signal transmitted from the artificial satellite is included) is the position signal. In this case, the information processing device of the present embodiment measures the position information of the terminal device based on the received position signal. Secondly,
The terminal device measures the position information measured by a position measurement server (for example, a server for realizing a position information service provided by another communication carrier) that measures the position of the user using GPS. get. This is the case where the signal including the acquired position information transmitted from the terminal device to the information processing device of the present embodiment is the position signal.

As described above, since accurate position information can be acquired from the position signal based on the signal transmitted from the GPS artificial satellite with a small error, the store information about the store closest to the user and its It becomes possible to more easily send the electronic coupon that can be used at the store.

Further, the position information based on the position signal of the present embodiment uses "Differen" which uses the error information due to the signal transmitted from the satellite of the global positioning system and the ground wave.
It may be position information measured by "tial GPS (DGPS)". The error of the position information of the user that can be acquired by using the DGPS is within about 5 m, and it becomes possible to more accurately transmit the store information of the stores in the areas where the stores are densely packed.

FIG. 35 shows an example of the processing flow of an information processing program for causing a computer to execute the present embodiment. As shown in this figure, first, the regional reference price value is obtained in association with the regional identifier (step S3).
501). Next, the common price is acquired (step S350).
2). Then, the difference between the common price acquired in step S3502 and the regional standard price that is the price calculated based on the regional standard price value acquired in step S3501 is calculated in association with the regional identifier (step S3503). Then, based on the difference calculated in step S3503, the area-specific coupon amount is calculated in association with the area identifier (step S350).
4). A user signal including a position signal regarding the position of the user calculated based on the signal transmitted from the satellite of the global positioning system is received (step S3505). Then, the position information is acquired based on the position signal received in step S3505 (step S3506). Then, the area identifier is acquired based on the position information acquired in step S3506 (step S3507). Then, based on the area identifier acquired in step S3507, the area-specific coupon amount calculated in step S3504 is acquired in association with the area identifier (step S3508). Then, the electronic coupon having the regional coupon amount acquired in step S3508 as the face value is
It is generated in association with the area identifier (step S350).
9). Then, the electronic coupon associated with the area identifier generated in step S3509 is transmitted (step S3510).

<Embodiment 16> Embodiment 16 is, for example, installed in the headquarters (franchisers), and has a function of acquiring an area identifier based on a signal transmitted from a user, A second information processing apparatus having a unit that acquires a coupon amount for each area based on the acquired area identifier, and generates and transmits an electronic coupon having the coupon amount for each area as a face value.

FIG. 36 is an example of a functional block diagram of the second information processing apparatus of this embodiment. As shown in this figure, the second information processing device 3600 has a user signal receiving unit 3601, a position information acquiring unit 3602, a region identifier acquiring unit 3603, and a regional coupon amount acquiring unit 3604.
And an electronic coupon generation unit 3605 and an electronic coupon transmission unit 3606.

The "user signal receiving section" 3601 has a function of receiving a user signal including a position signal relating to the position of the user who is a user of the electronic coupon.

The “position information acquisition unit” 3602 has a function of acquiring position information which is information indicating the current position of the user based on the position signal included in the user signal received by the user signal reception unit 3601. Have.

The “area identifier acquisition unit” 3603 has a function of acquiring an area identifier which is information for identifying the area where the product is sold based on the position information acquired by the position information acquisition unit 3602.

[0138] The "coupon amount acquisition unit for each area" 3604 is
Based on the area identifier acquired by the area identifier acquisition unit 3603, the area identifier acquisition unit 3603 has a function of acquiring the area-specific coupon amount in association with the area identifier. Here, for example, the regional coupon amount calculated by the regional reference price value processing device of the third embodiment is acquired.

The "electronic coupon generation unit" 3605 has a function of generating an electronic coupon having a denomination of the area-based coupon amount acquired by the area-based coupon amount acquisition unit 3604 in association with the area identifier.

The "electronic coupon transmitting unit" 3606 has a function of transmitting the electronic coupon generated by the electronic coupon generating unit 3605 in association with the area identifier.

As described above, the feature of this embodiment is that there is no unit for calculating the regional coupon amount and the regional coupon amount is acquired from outside the device. In other words, there is no unit that processes a huge amount of regional data and further calculates the regional coupon amount from the common price. Therefore, the present embodiment can be implemented by a mobile terminal because the calculation load is small.

FIG. 37 shows an example of the processing flow of the second information processing program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal relating to the position of the user is received (step S3701). Next, position information is acquired based on the position signal included in the user signal received in step S3701 (step S3702). Then, the area identifier is acquired based on the position information acquired in step S3702 (step S3703). Then, based on the area identifier acquired in step S3703, the area-specific coupon amount is acquired in association with the area identifier (step S3704). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S3704 is generated in association with the area identifier (step S3705). Then step S37
The electronic coupon generated in 05 is transmitted in association with the area identifier (step S3706).

<Embodiment 17> Embodiment 17 is a second information processing apparatus having basically the same configuration as that of Embodiment 16. As a characteristic point, the second information processing apparatus is characterized by further having a function of transmitting store information, which is information on stores in an area where the product is sold.

FIG. 38 is an example of a functional block diagram of the second information processing apparatus of this embodiment. As shown in this figure, the second information processing device 3800 is based on the sixteenth embodiment, and the user signal receiving unit 3801, the position information acquisition unit 3802, the area identifier acquisition unit 3803, and the area-based coupon amount acquisition. The unit 3804 includes an electronic coupon generation unit 3805 and an electronic coupon transmission unit 3806. Further, as a characteristic point, the store information storage unit 380 is further provided.
7, the store information acquisition unit 3808, and the store information transmission unit 38
And 09.

[0145] The "store information accumulating section" 3807 has a function of accumulating store information, which is information on stores in the region where the product is sold, in association with the region identifier.

The "store information acquisition unit" 3808 has a function of acquiring the store information of one store or two or more stores accumulated in the store information accumulation unit 3807 based on the region identifier obtained in the region identifier acquisition unit 3803. .

The "store information transmitting unit" 3809 has a function of transmitting the store information of one store or two or more stores acquired by the store information acquisition unit 3808.

As described above, in the present embodiment, for example, the position of the user is acquired based on the user signal received from the terminal device of the user. Then, as in the thirteenth embodiment, the electronic coupon and the store information such as the nearest store where the electronic coupon can be used are transmitted to the user. With this, the user can automatically acquire the information of the nearest store without having to specify the position of the store or the place of the store he wants to visit at the same time as acquiring the electronic coupon.

FIG. 39 shows an example of the processing flow of the second information processing program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal relating to the position of the user is received (step S3901). Next, position information is acquired based on the position signal included in the user signal received in step S3901 (step S3902). Then, the area identifier is acquired based on the position information acquired in step S3902 (step S3903). Then, based on the area identifier acquired in step S3903, the coupon amount for each area is acquired in association with the area identifier (step S3904). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S3904 is generated in association with the area identifier (step S3905). And step S390
The electronic coupon generated in 5 is associated with the area identifier and transmitted (step S3906). Also, shop information is acquired based on the area identifier acquired in step S3903 (step S3907). Then, the store information of one store or two or more stores acquired in step S3907 is transmitted (step S3908).

<Embodiment 18> Embodiment 18 is a second information processing apparatus having the same configuration as that of Embodiment 17. The feature is that the store information stored in the store information storage unit is either the location of the store or a peripheral map of the store, which is the second information processing device. This is convenient because it is possible to inform the location of the store to a person who is not sure where the store is, as in the eighth embodiment, and it is possible to increase the sales.

FIG. 40 shows an example of the processing flow of the second information processing program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal relating to the position of the user is received (step S4001). Next, position information is acquired based on the position signal included in the user signal received in step S4001 (step S4002). Then, the area identifier is acquired based on the position information acquired in step S4002 (step S4003). Then, based on the area identifier acquired in step S4003, the area-specific coupon amount is acquired in association with the area identifier (step S4004). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S4004 is generated in association with the area identifier (step S4005). And step S400
The electronic coupon generated in 5 is transmitted in association with the area identifier (step S4006). Further, based on the area identifier acquired in step S4003, the shop information which is either the location of each shop in the area or the peripheral map of each shop is acquired (step S4).
007). Then, the store information acquired in step S4007 is transmitted (step S4008).

<Embodiment 19> Embodiment 19 is a second information processing apparatus having the same configuration as that of Embodiment 16. The characteristic point is the second information processing device in which the received position signal is a position signal based on a signal transmitted from a satellite of the global positioning system.

The second information processing apparatus of this embodiment does not have the function of calculating the regional coupon amount by itself. Therefore, since the regional coupon amount calculated outside the device will be acquired, for example, the case where the second information processing device is installed in the headquarters and the device for calculating the regional coupon amount is installed in the store will be described. To do. In this case, the second information processing device needs to select and transmit an electronic coupon whose face value is the regional coupon amount that can be used in the region where the user is in, to the user of the electronic coupon in various regions. is there. Therefore, the second information processing device should acquire the position information of the user as accurate as possible in order to identify the area including the position of the user from the position signal included in the user signal transmitted by the user. Therefore, the second information processing apparatus of this embodiment uses GPS. By using GPS, this embodiment can acquire accurate position information of the user and transmit an electronic coupon that can be used in an area including the place.

FIG. 41 shows an example of the processing flow of the second information processing program for causing the computer to execute the present embodiment. As shown in this figure, first, the user signal including the position signal regarding the position of the user, which includes the position information calculated by the global positioning system, is received (step S4101). Next, position information is acquired based on the position signal included in the user signal received in step S4101 (step S4102). Then, the area identifier is acquired based on the position information acquired in step S4102 (step S4103). Then, based on the area identifier acquired in step S4103, the area-specific coupon amount is acquired in association with the area identifier (step S4104). Then, an electronic coupon whose par value is the coupon amount for each area acquired in step S4104 is generated in association with the area identifier (step S4105). Then step S41
The electronic coupon generated in 05 is transmitted in association with the area identifier (step S4106).

<Twenty-Embodiment 20> In the twentieth embodiment, a user who is a person who intends to use an electronic coupon whose par value is a coupon amount by region, which is the par value of a coupon of a product sold in a certain region, has its electronic component. It is a user terminal device for acquiring and using a coupon.

FIG. 42 is an example of a functional block diagram of the user terminal device of this embodiment. As shown in this figure, the user terminal device 4200 includes a user signal transmitter 4
201, a store information receiving unit 4202, an electronic coupon receiving unit 4203, and an electronic coupon management unit 4204.

The "user signal transmitting section" 4201 has a function of transmitting a user signal including a position signal relating to the position of the user. Here, when the user terminal device is a PHS, examples of the position signal include those described in the twelfth embodiment.

[0158] The "store information receiving section" 4202 has a function of receiving store information which is information on stores in the area. For example, as the store information, the selling information of the products sold at the store is received. This selling item information allows the user to know the selling item. In addition, the user receives and obtains the electronic coupon of the selling item at the electronic coupon receiving unit. Therefore, the hot selling items can be obtained at a low price, and the motivation for purchasing can be increased.

The "electronic coupon receiving section" 4203 has a function of receiving the electronic coupon associated with the area identifier which is information for identifying the area where the product is sold. For example, when the user terminal device of this embodiment is a mobile phone that can be connected to the Internet, it receives electronic coupon data from a website on the Internet.

The "electronic coupon management section" 4204 stores the electronic coupon received by the electronic coupon receiving section,
It has a function of managing in association with the area identifier. Managing electronic coupons is as follows.
The regional coupon amount, which is the face value of the electronic coupon, may change over time as described in the ninth embodiment. For example, the regional coupon amount, which is the face value of the floating coupon electronic coupon, was "100 yen discount" in December,
It is "10 yen discount" in August. If so, it is inconvenient if the floating coupon electronic coupon acquired by the user in December is used in August. Therefore, the electronic coupon received by the user terminal device of the present embodiment may include data regarding the expiration date. Therefore, the data of the expired electronic coupon is deleted based on the data related to the expiration date of the electronic coupon accumulated in the electronic coupon management unit.

Further, the electronic coupon is managed in association with the area identifier by using the electronic coupon in areas other than the area identified by the area identifier associated with the area-based coupon amount, which is the face value of the electronic coupon, as described later. This is because it is not convenient.

As described above, the user terminal device of the present embodiment can prevent the user from illegally using the electronic coupon whose face value is the regional coupon amount. In addition, by making the user obtain store information about stores that can use electronic coupons, such as hot selling information at the same time, more electronic coupons can be used.

FIG. 43 shows an example of the processing flow of a user terminal program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal is transmitted (step S4301).
Further, the store information is received (step S4302). Also, the electronic coupon associated with the area identifier is received (step S4303). Then step S4303
The electronic coupon received in is managed in association with the area identifier (step S4304).

<Twenty-first Embodiment> A twenty-first embodiment is a user terminal device having the same configuration as that of the twentieth embodiment. The characteristic point is a user terminal device in which the received position signal is a position signal including position information which is information indicating the current position of the user calculated by the global positioning system. Here, a case where the user terminal device of the present embodiment is a GPS-compatible mobile phone will be described. When GPS is used, the position information of the user included in the position signal transmitted from the mobile phone becomes extremely accurate. In this way, an electronic coupon that can be used at the store closest to the position of the user, which is performed by using the position signal including the accurate position information of the user, and the accurate access information to the store that is the store information. Regarding the acquisition, it is basically performed by the operation as described in the fifteenth embodiment. Therefore, even if the geography is not well known such as a travel destination and the store nearby is unknown, the user obtains the electronic coupon that can be used at the store closest to him or the accurate access information to the store according to the present embodiment. It becomes possible.

FIG. 44 shows an example of the processing flow of a user terminal program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal including position information which is information indicating the current position of the user calculated by the global positioning system is transmitted (step S4401). Also, store information is received (step S4402). Further, the electronic coupon associated with the area identifier is received (step S440).
3). Then, the electronic coupon received in step S4403 is managed in association with the area identifier (step S4404).

<Embodiment 22> Embodiment 22 is a user terminal device having the same configuration as that of Embodiment 20. As a characteristic point, the electronic coupon received by the electronic coupon receiving unit is a user terminal that is an electronic coupon that can be used only at a store included in the area indicated by the area identifier associated with the area-specific coupon amount that is the face value. It is a device. As a problem that can be solved by the present embodiment, for example, the denomination of the rice ball electronic coupon is "20 yen discount" in A town and "10 yen discount" in L town.
Then, the users in L town should use "2" in A town.
There is a problem that an electronic coupon of "0 yen discount" is acquired and used when purchasing a rice ball in L town.
More specifically, this embodiment can be exemplified by a configuration in which store identification information is associated with an electronic coupon received by a user terminal device. “Store identification information” refers to information for identifying a store in an area identified by an area identifier associated with an area-specific coupon amount which is a face value of an electronic coupon. Further, when the user terminal device is a personal computer that can connect to the Internet and the electronic coupon received from the website on the Internet is printed out and used, by using the store identification information, "A town It is possible to display character information such as "It is available at convenience store a and convenience store b in town A."

FIG. 45 shows an example of the flow of processing of a user terminal program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal is transmitted (step S4501).
Also, store information is received (step S4502). Further, the electronic coupon associated with the area identifier, which is usable only at the store included in the area indicated by the area identifier, is received (step S4503). Then, the electronic coupon received in step S4503 is managed in association with the area identifier (step S450).
4).

<Twenty-third Embodiment> A twenty-third embodiment is a user terminal device having the same configuration as that of the twentieth embodiment. And as the characteristic point, the store information received by the store information receiving unit includes the position of the user indicated based on the position signal, the location of the store in the area identified by the area identifier, or It is a user terminal device that is store information that is one of a map around the store. In the present embodiment, if the received store information is a store peripheral map, the received store peripheral map can be displayed on the display of the mobile phone which is the user terminal device of the present embodiment. This is convenient because the user can go to the store while looking at the map displayed on the display even in a place that is not very familiar with geography.

FIG. 46 shows an example of the processing flow of a user terminal program for causing the computer to execute the present embodiment. As shown in this figure, first, a user signal including a position signal is transmitted (step S4601).
Further, the store information, which is either the location of the store in the area identified by the area identifier or the peripheral map of the store, including the position of the user is received (step S46).
02). Further, the electronic coupon associated with the area identifier is received (step S4603). Then, the electronic coupon received in step S4603 is managed in association with the area identifier (step S4604).

[0170]

EFFECTS OF THE INVENTION According to the present invention, regarding the selling price of a product sold at a uniform selling price nationwide, the selling price which is supposed to be improved in each region, which is supposed to be improved, is calculated. can do. Therefore, by using the present invention, it is possible to manage prices and plan sales price strategies for each region.

[Brief description of drawings]

FIG. 1 is a diagram showing an example of a concrete implementation concept using the regional reference price value processing device according to the first embodiment.

FIG. 2 is a diagram showing an example of functional blocks of a regional standard price value processing device according to the first embodiment.

FIG. 3 is a diagram showing an example of regional data according to the first embodiment.

FIG. 4 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing the computer to execute the first embodiment.

FIG. 5 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing a computer to execute the second embodiment.

FIG. 6 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a third embodiment.

FIG. 7 is a diagram showing an example of regional coupon amounts associated with regional identifiers accumulated in a regional coupon amount accumulating unit according to the third embodiment.

FIG. 8 is a diagram showing an example of regional coupon amounts associated with regional identifiers stored in a regional coupon amount storage unit according to the third embodiment.

FIG. 9 is a diagram showing an example of the processing flow of a regional standard price value processing program for causing a computer to execute the third embodiment.

FIG. 10 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a fourth embodiment.

FIG. 11 is a diagram showing an example of a correspondence table between difference amounts and coupon amounts according to the fourth embodiment.

FIG. 12 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing a computer to execute the fourth embodiment.

FIG. 13 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a fifth embodiment.

FIG. 14 is a diagram showing an example of the processing flow of a regional standard price value processing program for causing a computer to execute the fifth embodiment.

FIG. 15 is a diagram showing an example of a functional block diagram of a regional standard price value processing device according to a sixth embodiment.

FIG. 16 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing a computer to execute the sixth embodiment.

FIG. 17 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a seventh embodiment.

FIG. 18 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a seventh embodiment.

FIG. 19 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing a computer to execute the seventh embodiment.

FIG. 20 is a diagram showing an example of the processing flow of a regional standard price value processing program for causing a computer to execute Embodiment 8;

FIG. 21 is a diagram showing an example of functional blocks of a regional standard price value processing device according to a ninth embodiment.

FIG. 22 is a diagram showing an example of a processing flow of a regional standard price value processing program for causing a computer to execute Embodiment 9;

FIG. 23 is a diagram showing an example of functional blocks of an information processing apparatus according to a tenth embodiment.

FIG. 24 is a diagram showing an example of the processing flow of an information processing program for causing a computer to execute Embodiment 10;

FIG. 25 is a diagram showing an example of functional blocks of an information processing apparatus according to an eleventh embodiment.

FIG. 26 is a diagram showing an example of the processing flow of an information processing program for causing the computer to execute Embodiment 11;

FIG. 27 is a diagram showing an example of functional blocks of an information processing apparatus according to a twelfth embodiment.

FIG. 28 is a diagram showing an example of a concept of a method of acquiring position information based on a position signal of the twelfth embodiment.

FIG. 29 is a diagram showing an example of the processing flow of an information processing program for causing a computer to execute Embodiment 12;

FIG. 30 is a diagram showing an example of functional blocks of an information processing apparatus according to a thirteenth embodiment.

FIG. 31 is a diagram showing an example of store information stored in a store information storage unit of the thirteenth embodiment.

FIG. 32 is a diagram showing an example of the processing flow of an information processing program for causing a computer to execute Embodiment 13;

FIG. 33 is a diagram showing an example of the processing flow of an information processing program for causing a computer to execute Embodiment 14;

FIG. 34 is a diagram showing an example of a concept of acquiring position information of a user's terminal device by using the global positioning system of the fifteenth embodiment.

FIG. 35 is a diagram showing an example of the processing flow of an information processing program for causing a computer to execute Embodiment 15;

FIG. 36 is a diagram showing an example of functional blocks of a second information processing apparatus of the sixteenth embodiment.

FIG. 37 is a diagram showing an example of the processing flow of a second information processing program for causing a computer to execute Embodiment 16;

FIG. 38 is a diagram showing an example of functional blocks of a second information processing apparatus of the seventeenth embodiment.

FIG. 39 is a diagram showing an example of the processing flow of a second information processing program for causing a computer to execute Embodiment 17;

FIG. 40 is a diagram showing an example of the processing flow of a second information processing program for causing a computer to execute Embodiment 18;

FIG. 41 is a diagram showing an example of the processing flow of a second information processing program for causing a computer to execute Embodiment 19;

FIG. 42 is a diagram showing an example of functional blocks of a user terminal device of the twentieth embodiment.

FIG. 43 is a diagram showing an example of the processing flow of a user terminal program for causing a computer to execute Embodiment 20;

FIG. 44 is a diagram showing an example of the process flow of a user terminal program for causing a computer to execute Embodiment 21;

FIG. 45 is a diagram showing an example of the process flow of a user terminal program for causing a computer to execute Embodiment 22;

FIG. 46 is a diagram showing an example of the processing flow of a user terminal program for causing a computer to execute Embodiment 23;

FIG. 47 is a diagram showing an example of ratios by market category according to the second embodiment.

FIG. 48 is a diagram showing an example of type classification associated with a planned selling price according to the second embodiment.

FIG. 49 is a diagram showing an example of the relationship between sales amount and cost when the number of sales is on the x-axis and the profit / cost is on the y-axis in the second embodiment.

[Explanation of symbols]

0200 Regional standard price value processing device 0201 Regional data input section 0202 Regional standard price value calculation unit 2300 Information processing device 2301 Regional standard price value acquisition unit 2302 Common price acquisition unit 2303 Difference calculator 2304 Coupon amount calculation part by area 2305 Regional coupon amount storage

Claims (46)

[Claims] 1. A regional standard price value processing device for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, wherein the regional standard price A regional data input section for inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold; A regional standard price value processing device comprising: a regional standard price value calculation unit that calculates the regional standard price value in association with the regional identifier based on the input regional data. 2. The area-specific data input unit uses, as area-specific data, a consumer's purchasing power in the area, a consumer's preference,
The location condition of a store, employment cost, inventory cost, merchandise selling cost, average number of units sold in the previous year, time, or any one or more of data relating to the economy is input. Regional standard price value processing device. 3. A common price acquisition unit that acquires a price of a product whose sales price is uniform in a plurality of regions, that is, a common price, a common price acquired by the common price acquisition unit, and the regional standard price value. Based on the difference calculated by the difference calculator, the difference between the area reference price, which is a price based on the area reference price calculated by the calculator, and the area identifier, and the difference calculated by the difference calculator. A region-based coupon amount calculation unit that calculates the region-based coupon amount, which is the par value of the coupon of the product, in association with the region identifier, and a region associated with the region identifier calculated in the region-based coupon amount calculation unit. The regional standard price value processing device according to claim 1, further comprising: a regional coupon amount accumulating unit that accumulates coupon amounts. 4. The area-based coupon amount calculation unit obtains a difference amount associated with the region identifier calculated by the difference amount calculation unit, and an amount accumulation unit that accumulates a coupon amount corresponding to each difference amount. Means, and a coupon for acquiring the coupon amount accumulated in the amount accumulating unit corresponding to the difference amount acquired by the difference amount acquiring unit, and determining the acquired coupon amount as the region-specific coupon amount in association with the region identifier. The regional standard price value processing device according to claim 3, further comprising: an amount determining means. 5. A regional coupon amount, which is a face value of a coupon of the product in the region calculated based on the regional standard price value calculated by the regional standard price value calculation unit, is acquired in association with the regional identifier. A regional coupon amount acquisition unit, an electronic coupon generation unit that generates an electronic coupon having a regional coupon amount acquired in the regional coupon amount acquisition unit as a face value in association with the region identifier, and an electronic coupon generation unit The regional standard price value processing device according to claim 1, further comprising: an electronic coupon transmitting unit that transmits an electronic coupon associated with the regional identifier. 6. An area-based coupon amount acquisition unit that acquires an area-based coupon amount accumulated in association with an area identifier in the area-based coupon amount storage unit, and an area-based coupon amount acquired by the area-based coupon amount acquisition unit. An electronic coupon generation unit that generates an electronic coupon as a face value in association with the area identifier, and an electronic coupon transmission unit that transmits the electronic coupon associated with the area identifier generated by the electronic coupon generation unit. 3. The regional standard price value processing device described in 3. 7. A store information storage unit that stores store information, which is information about stores where the products are sold, and store information transmission that transmits the store information of one store or two or more stores stored in the store information storage unit. The regional standard price value processing device according to claim 5 or 6, further comprising: 8. The regional standard price value processing according to claim 7, wherein the store information storage unit stores the stored store information as one of a location of the store and a peripheral map of the store. apparatus. 9. A region, which is a face value of a coupon of the product in the region, calculated in association with the region identifier based on the region reference price value calculated in association with the region identifier in the region reference price value calculation unit. The regional reference price according to claim 1, further comprising: an electronic coupon receiving unit that receives an electronic coupon having a different coupon amount as a face value, and an electronic coupon processing unit that setstles or processes the electronic coupon received by the electronic coupon receiving unit. Value processing device. 10. An information processing device for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product sold in the region, and a price value serving as a reference for the product in the region. An area reference price value acquisition unit that acquires a certain area reference price value by associating it with an area identifier that is information for identifying the area where the product is sold; and the selling price of the product is uniform in a plurality of areas. A common price acquisition unit that acquires the price of the product, that is, a common price, and a regional standard price that is a price calculated based on the regional standard price value acquired by the regional standard price value acquisition unit and the common price acquisition unit Based on the difference calculated by the difference calculation unit that calculates the difference between the common price and the region identifier, and the difference calculated by the difference calculation unit. Area-specific coupon amount calculation unit that calculates the region-specific coupon amount in association with a region identifier, and region-specific coupon amount accumulation unit that accumulates the region-specific coupon amount calculated in the region-specific coupon amount calculation unit An information processing apparatus having: 11. The area-based coupon amount calculation unit stores a difference amount calculated by the difference amount calculation unit in association with the region identifier, and stores a coupon amount corresponding to each difference amount. Acquiring the coupon amount accumulated in the amount accumulating unit corresponding to the difference amount acquired by the amount accumulating unit and the difference amount acquiring unit, and determining the acquired coupon amount as the regional coupon amount in association with the region identifier. 11. The information processing apparatus according to claim 10, further comprising: a coupon amount determining unit. 12. A user signal receiving section for receiving a user signal including a position signal relating to the position of a user who is going to use an electronic coupon having a coupon amount according to the area, and the user signal. A position information acquisition unit that acquires position information that is information indicating the current position of the user based on a position signal included in the user signal received by the reception unit, and based on the position information acquired by the position information acquisition unit. Area identifier acquisition unit that acquires the area identifier, and based on the area identifier acquired by the area identifier acquisition unit, acquires the area-specific coupon amount accumulated in the area-specific coupon amount accumulation unit in association with the area identifier. A region-based coupon amount acquisition unit, and an electronic coupon whose face value is the region-based coupon amount acquired by the region-based coupon amount acquisition unit, 11. The information processing according to claim 10, further comprising: an electronic coupon generation unit that is generated in association with the region identifier, and an electronic coupon transmission unit that transmits the electronic coupon associated with the region identifier generated by the electronic coupon generation unit. apparatus. 13. A store information storage unit that stores store information, which is information about stores in a region where the product is sold, in association with the region identifier, and based on the region identifier acquired by the region identifier acquisition unit. A store information acquisition unit that acquires store information of one store or two or more stores accumulated in the store information storage unit; and store information that transmits the store information of one store or two or more stores acquired in the store information acquisition unit The information processing apparatus according to claim 12, further comprising a transmission unit. 14. The information processing apparatus according to claim 13, wherein the store information storage unit stores the store information which is either the location of the store or a peripheral map of the store. 15. The information processing apparatus according to claim 12, wherein the position signal is a position signal based on a signal transmitted from a satellite of the global positioning system. 16. A face value is a coupon amount by region, which is a face value of a coupon of the product in the region, which is calculated based on a region reference price value which is a reference price value of a product sold in a region. A second information processing device for transmitting an electronic coupon, wherein the user signal receiving unit receives a user signal including a position signal related to a position of a user who uses the electronic coupon, and the user. A position information acquisition unit that acquires position information, which is information indicating the current position of the user based on the position signal included in the user signal received by the signal reception unit, and the position information acquired by the position information acquisition unit. Based on the area identifier acquisition unit that acquires an area identifier that is information for identifying the area where the product is sold, the area identifier acquisition unit acquires the area identifier. Based on the region identifier, a region-based coupon amount acquisition unit that acquires the region-based coupon amount in association with the region identifier, and an electronic coupon that has a region-based coupon amount acquired in the region-based coupon amount acquisition unit as a face value. A second information processing device, comprising: an electronic coupon generation unit that is generated in association with the area identifier; and an electronic coupon transmission unit that transmits the electronic coupon generated by the electronic coupon generation unit in association with the area identifier. 17. A store information storage unit that stores store information, which is information about stores in a region where the product is sold, in association with the region identifier, and based on the region identifier acquired by the region identifier acquisition unit. A store information acquisition unit that acquires store information of one store or two or more stores accumulated in the store information storage unit; and store information that transmits the store information of one store or two or more stores acquired in the store information acquisition unit The second information processing apparatus according to claim 16, further comprising a transmission unit. 18. The second information processing according to claim 17, wherein the store information storage unit stores the store information which is either the location of the store or a peripheral map of the store. apparatus. 19. The information processing apparatus according to claim 16, wherein the position signal is a position signal based on a signal transmitted from a satellite of the global positioning system. 20. A regional standard price value, which is a standard price value of a product sold in a certain region, and a selling price of the product are uniform in a plurality of regions, that is, a common price. A user terminal device that is a terminal device of a user who is going to use an electronic coupon whose face value is the coupon amount by region, which is the face value of the coupon of the product in the region calculated based on A user signal transmitting unit that transmits a user signal including a position signal regarding the position of the user, a store information receiving unit that receives store information that is information regarding stores in the area, and the product is sold. And an electronic coupon receiving unit that receives the electronic coupon associated with an area identifier that is information for identifying an area, and the electronic coupon receiving unit receives the electronic coupon. Child coupon, the user terminal device having an electronic coupon management unit for managing in association with the region identifier. 21. The user according to claim 20, wherein the position signal is a position signal including position information which is information indicating a current position of the user calculated by a global positioning system. Terminal device. 22. The electronic coupon receiving unit receives an electronic coupon that can be used only at a store included in a region indicated by a region identifier, which is associated with the coupon amount for each region, which is a face value of the received electronic coupon. The user terminal device according to claim 20, wherein: 23. The store information receiving unit receives the store information, which includes the position of the user indicated based on the position signal, the location of the store in the area identified by the area identifier, or The user terminal device according to claim 20, wherein the user terminal device is store information that is one of a map around the store. 24. A regional standard price value processing program for calculating a regional standard price value which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data A regional standard price value processing program for causing a computer to execute a regional standard price value calculation step, which is a step of calculating the regional standard price value in association with the regional identifier, based on the regional data input in the input step. . 25. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item in relation to the price of a product sold in a certain region, wherein consumption in the regional region Data, which is one or more of the following: purchasing power of consumers, consumer preferences, store location conditions, employment costs, inventory costs, product sales costs, average number of units sold in the previous year, time, or economic data. The region-specific data input step, which is a step of inputting in association with a region identifier that is information for identifying the region where the product is sold, and based on the region-specific data input in the region-specific data input step, A regional standard price value calculating step of calculating the regional standard price value in association with the regional identifier; Regional reference price value processing program to be executed by the. 26. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, wherein the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step in which the regional standard price value is calculated in association with the regional identifier, and a selling price of the product is uniform in a plurality of regions. A commodity price, that is, a common price acquisition step of acquiring a common price, and the common price acquisition step Difference between the common price acquired in the group and the regional standard price which is the price based on the regional standard price value calculated in the regional standard price value calculating step, which is a step of calculating in association with the regional identifier. A region-specific coupon amount calculation step of calculating a region-specific coupon amount, which is a face value of the coupon of the product in the region, in association with the region identifier, based on the difference amount calculated in the difference amount calculation step; A regional standard price value processing program to be executed by. 27. A regional standard price value processing program for calculating a regional standard price value which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step in which the regional standard price value is calculated in association with the regional identifier, and a selling price of the product is uniform in a plurality of regions. A commodity price, that is, a common price acquisition step of acquiring a common price, and the common price acquisition step Difference between the common price acquired in the group and the regional standard price which is the price based on the regional standard price value calculated in the regional standard price value calculating step, which is a step of calculating in association with the regional identifier. A coupon amount determining step, which is a step of obtaining a coupon amount corresponding to the difference amount calculated in the difference amount calculating step and determining the acquired coupon amount as a regional coupon amount in association with the region identifier, Regional standard price value processing program for 28. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step of calculating the regional standard price value in association with the regional identifier, and a regional standard price calculated in the regional standard price value calculating step. The coupon amount by region calculated based on the value,
A region-specific coupon amount acquisition step that is a step of acquiring in association with the region identifier, and a step of generating an electronic coupon having a face value of the region-based coupon amount acquired in the region-based coupon amount acquisition step in association with the region identifier. A regional standard price value processing program for causing a computer to execute a certain electronic coupon generating step and an electronic coupon data transmitting step of transmitting an electronic coupon associated with the regional identifier generated in the electronic coupon generating step . 29. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step in which the regional standard price value is calculated in association with the regional identifier, and a selling price of the product is uniform in a plurality of regions. A commodity price, that is, a common price acquisition step of acquiring a common price, and the common price acquisition step Difference between the common price acquired in the group and the regional standard price which is the price based on the regional standard price value calculated in the regional standard price value calculating step, which is a step of calculating in association with the regional identifier. A region-specific coupon amount calculation step that is a step of calculating a region-specific coupon amount, which is a face value of a coupon of the product in the region, in association with the region identifier, based on the difference amount calculated in the difference amount calculation step; An electronic coupon generation step, which is a step of generating an electronic coupon having a regional coupon amount calculated in the separate coupon amount calculation step in association with the area identifier, and an association with the area identifier generated in the electronic coupon generation step. Sent electronic coupon Regional reference price value processing program to be executed and the electronic coupon data transmitting step is a flop, to the computer. 30. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step in which the regional standard price value is calculated in association with the regional identifier, and a selling price of the product is uniform in a plurality of regions. A commodity price, that is, a common price acquisition step of acquiring a common price, and the common price acquisition step Difference between the common price acquired in the group and the regional standard price which is the price based on the regional standard price value calculated in the regional standard price value calculating step, which is a step of calculating in association with the regional identifier. A region-specific coupon amount calculation step that is a step of calculating a region-specific coupon amount, which is a face value of a coupon of the product in the region, in association with the region identifier, based on the difference amount calculated in the difference amount calculation step; An electronic coupon generating step that is a step of generating an electronic coupon having a denomination of the coupon amount for each area calculated in the different coupon amount calculating step in association with the area identifier, and is associated with the area identifier generated in the electronic coupon generating step. Steps to send electronic coupons Electronic coupon data transmission step, local reference price value processing program to be executed and the store information transmitting step is a step of transmitting shop information which is information related to the store, to a computer in which the product is sold is. 31. A regional standard price value processing program for calculating a regional standard price value, which is a standard price value of the commercial item for a price of a product sold in a certain region, the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, a regional standard price value calculating step in which the regional standard price value is calculated in association with the regional identifier, and a selling price of the product is uniform in a plurality of regions. A commodity price, that is, a common price acquisition step of acquiring a common price, and the common price acquisition step Difference between the common price acquired in the group and the regional standard price which is the price based on the regional standard price value calculated in the regional standard price value calculating step, which is a step of calculating in association with the regional identifier. A region-specific coupon amount calculation step that is a step of calculating a region-specific coupon amount, which is a face value of a coupon of the product in the region, in association with the region identifier, based on the difference amount calculated in the difference amount calculation step; An electronic coupon generating step that is a step of generating an electronic coupon having a denomination of the coupon amount for each area calculated in the different coupon amount calculating step in association with the area identifier, and is associated with the area identifier generated in the electronic coupon generating step. Steps to send electronic coupons For causing the computer to execute the electronic coupon data transmitting step which is the location of the store in the area, or the store information transmitting step which is the step of transmitting the store information which is one of the peripheral map of the store. Regional standard price value processing program. 32. A regional standard price value processing program for calculating a regional standard price value which is a standard price value of the commercial item for a price of a product sold in a certain region, wherein the regional standard price Regional data input step, which is a step of inputting regional data, which is data relating to a factor that determines a value, in association with a regional identifier that is information for identifying the region where the product is sold, and the regional data Based on the regional data input in the input step, the regional standard price value calculation step of calculating the regional standard price value in association with the regional identifier, and the regional standard price value calculation step in association with the regional identifier in the regional standard price value calculation step. The regional standard price, which is the price calculated based on the calculated regional standard price value, and the selling price of the product. Price of a product that is uniform in a plurality of regions, that is, a common price, and is calculated in association with the region identifier based on the difference, the coupon amount by region is the face value of the coupon of the product in the region and the face value. A local reference price value for causing a computer to execute an electronic coupon receiving step that is a step of receiving an electronic coupon to perform, and an electronic coupon processing step that is a step of settling or processing the electronic coupon received in the electronic coupon receiving step. Processing program. 33. An information processing program for calculating an area-specific coupon amount, which is a par value of a coupon of the product in the area, with respect to an item sold in a certain area. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step In the step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. For calculating the difference amount calculation step, and based on the difference amount calculated in the difference amount calculation step, a region-specific coupon amount calculation step of calculating the region-specific coupon amount in association with the region identifier, Information processing program. 34. An information processing program for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product to be sold in the region, with a standard price value of the product in the region. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step In the step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. A difference amount calculating step, and a coupon amount determining step that is a step of acquiring a coupon amount corresponding to the difference amount calculated in the difference amount calculating step and determining the acquired coupon amount as a regional coupon amount in association with the region identifier. An information processing program for causing a computer to execute. 35. An information processing program for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product to be sold in the region, the price value being a reference price of the product in the region. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step This is a step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. Amount calculation step, based on the difference calculated in the difference calculation step, region-specific coupon amount calculation step that is a step of calculating the region-specific coupon amount in association with the region identifier, and the region-based coupon amount as a face value Included in the user signal received in the user signal receiving step, which is a step of receiving a user signal including a position signal related to the position of the user who is going to use the electronic coupon, A position information acquisition step that is a step of acquiring position information that is information indicating the current position of the user based on a position signal that is obtained, and an area identifier that is acquired based on the position information acquired in the position information acquisition step. The area identifier acquisition step, which is a step, and the area identifier acquisition step Based on the area identifier obtained by the acquisition, the area-based coupon amount acquisition step, which is a step of acquiring the area-based coupon amount calculated in the area-based coupon amount calculation step in association with the area identifier, and the area-based coupon amount acquisition step. An electronic coupon generating step, which is a step of generating an electronic coupon having a face value of the acquired regional coupon amount, in association with the area identifier, and an electronic coupon associated with the area identifier generated in the electronic coupon generating step are transmitted. An information processing program for causing a computer to execute an electronic coupon transmission step, which is a step. 36. An information processing program for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product to be sold in the region, the price value being a reference price of the product in the region. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step This is a step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. Amount calculation step, based on the difference calculated in the difference calculation step, region-specific coupon amount calculation step that is a step of calculating the region-specific coupon amount in association with the region identifier, and the region-based coupon amount as a face value Included in the user signal received in the user signal receiving step, which is a step of receiving a user signal including a position signal related to the position of the user who is going to use the electronic coupon, A position information acquisition step that is a step of acquiring position information that is information indicating the current position of the user based on a position signal that is obtained, and an area identifier that is acquired based on the position information acquired in the position information acquisition step. The area identifier acquisition step, which is a step, and the area identifier acquisition step Based on the area identifier obtained by the acquisition, the area-based coupon amount acquisition step, which is a step of acquiring the area-based coupon amount calculated in the area-based coupon amount calculation step in association with the area identifier, and the area-based coupon amount acquisition step. An electronic coupon generating step, which is a step of generating an electronic coupon having a face value of the acquired regional coupon amount, in association with the area identifier, and an electronic coupon associated with the area identifier generated in the electronic coupon generating step are transmitted. Store information acquisition step, which is a step of acquiring store information, which is information related to stores in the area where the product is sold, based on the area identifier acquired in the area identifier acquisition step And the store information acquisition An information processing program for causing a computer to execute a store information transmitting step, which is a step of transmitting store information of one store or two or more stores acquired in step. 37. An information processing program for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product to be sold in the region, the price value being a reference price of the product in the region. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step This is a step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. Amount calculation step, based on the difference calculated in the difference calculation step, the area-specific coupon amount calculation step that is a step of calculating the area-specific coupon amount in association with the area identifier, and the area-based coupon amount as a face value. Included in the user signal received in the user signal receiving step, which is a step of receiving a user signal including a position signal related to the position of the user who is going to use the electronic coupon, A position information acquisition step that is a step of acquiring position information that is information indicating the current position of the user based on a position signal that is obtained, and an area identifier that is acquired based on the position information acquired in the position information acquisition step. The area identifier acquisition step, which is a step, and the area identifier acquisition step In the area-based coupon amount acquisition step, which is a step of acquiring the area-based coupon amount calculated in the area-based coupon amount calculation step in association with the area identifier based on the acquired area identifier, An electronic coupon generating step, which is a step of generating an electronic coupon having a face value of the acquired regional coupon amount, in association with the area identifier, and an electronic coupon associated with the area identifier generated in the electronic coupon generating step are transmitted. Based on the area identifier acquired in the step of acquiring an electronic coupon, which is a step, and the area identifier acquisition step, the shop information that is either the location of each shop in the area or the peripheral map of each shop is acquired. Store information acquisition step that is a step The information processing program for executing a store information transmitting step is a step of transmitting an shop or two store more shop information acquired in the shop information acquiring step, to the computer. 38. An information processing program for calculating a regional coupon amount, which is a par value of a coupon of the product in the region, for a product to be sold in the region, with a standard price value of the product in the region. A regional standard price value acquisition step of acquiring a certain regional standard price value in association with a regional identifier that is information for identifying the region where the product is sold; and a selling price of the product is uniform in a plurality of regions. The price of the product that is, that is, the common price acquisition step that is a step of acquiring a common price, the common price acquired in the common price acquisition step, and the regional standard price value acquired in the regional standard price value acquisition step This is a step of calculating the difference from the regional reference price, which is the calculated price, in association with the regional identifier. An amount calculation step, an area-specific coupon amount calculation step of calculating the area-specific coupon amount in association with the area identifier based on the difference amount calculated in the difference amount calculation step, and sending from a satellite of the global positioning system User signal reception, which is a step of receiving a user signal including a position signal relating to the position of a user who is going to use an electronic coupon whose face value is the coupon amount for each region calculated based on the signal A position information acquisition step that is a step of acquiring position information that is information indicating the current position of the user based on a position signal included in the user signal received in the user signal reception step; In the step of acquiring the area identifier based on the position information acquired in the information acquisition step, Area identifier acquisition step, and based on the area identifier acquired in the area identifier acquisition step, the area-based coupon amount calculated in the area-based coupon amount calculation step is a step of acquiring by associating with the area identifier An acquisition step, an electronic coupon generation step that is a step of generating an electronic coupon having the area-specific coupon amount acquired in the area-specific coupon amount acquisition step in association with the area identifier, and an electronic coupon generation step An information processing program for causing a computer to execute an electronic coupon transmitting step, which is a step of transmitting an electronic coupon associated with a region identifier. 39. A face value is a coupon amount for each region, which is a face value of a coupon of the product in the region, which is calculated based on a region reference price value which is a reference price value of the product sold in the region. A second information processing program for transmitting an electronic coupon, wherein the user signal receiving step is a step of receiving a user signal including a position signal related to the position of the user, and the user signal receiving step is for receiving the user signal. Based on the position information acquired in the position information acquisition step, which is a step of acquiring position information that is information indicating the current position of the user based on the position signal included in the user signal , A step of acquiring a region identifier which is information for identifying a region where the product is sold, Step, an area-based coupon amount acquisition step that is a step of acquiring the area-based coupon amount in association with the area identifier based on the area identifier acquired in the area identifier acquisition step, and an acquisition in the area-based coupon amount acquisition step A step of generating an electronic coupon having a denomination of the coupon amount for each region, which is a step of generating the coupon in association with the area identifier, and a step of transmitting the electronic coupon generated in the step of generating the electronic coupon in association with the area identifier. And a second information processing program for causing a computer to execute the electronic coupon transmitting step. 40. A face value is a coupon amount by region, which is a face value of a coupon of the product in the region, which is calculated based on a region reference price value which is a reference price value of the product sold in the region. A second information processing program for transmitting an electronic coupon, wherein the user signal receiving step is a step of receiving a user signal including a position signal related to the position of the user, and the user signal receiving step is for receiving the user signal. Based on the position information acquired in the position information acquisition step, which is a step of acquiring position information that is information indicating the current position of the user based on the position signal included in the user signal , A step of acquiring a region identifier which is information for identifying a region where the product is sold, A step, an area-specific coupon amount acquisition step that is a step of acquiring the area-specific coupon amount in association with the area identifier based on the area identifier acquired in the area identifier acquisition step, and an acquisition in the area-specific coupon amount acquisition step An electronic coupon generating step, which is a step of generating an electronic coupon having a denomination of the regional coupon amount as a face value, and a step of transmitting the electronic coupon generated in the electronic coupon generating step in association with the area identifier An electronic coupon transmission step that is a step, and a store information acquisition step that is a step of acquiring store information that is information about a shop in the area where the product is sold, based on the area identifier acquired in the area identifier acquisition step, , Store information collection A second information processing program for causing a computer to execute a store information transmitting step, which is a step of transmitting store information of one store or two or more stores acquired in the obtaining step. 41. A face value is a coupon amount by region, which is a face value of a coupon of the product in the region, which is calculated based on a region reference price value which is a reference price value of a product sold in the region. A second information processing program for transmitting an electronic coupon, wherein the user signal receiving step is a step of receiving a user signal bearing the position of the user, and the usage received in the user signal receiving step. Based on the position information acquired in the position information acquisition step, which is a step of acquiring position information that is information indicating the current position of the user based on the position signal included in the user signal, based on the position information acquired in the position information acquisition step, the An area identifier acquisition step that is a step of acquiring an area identifier that is information for identifying an area where the product is sold, Area-specific coupon amount acquisition step, which is a step of acquiring the area-specific coupon amount in association with the area identifier based on the area identifier acquired in the area identifier acquisition step, and area-specific coupon amount acquisition step acquired in the area-specific coupon amount acquisition step An electronic coupon generating step in which an electronic coupon having a coupon amount as a face value is generated in association with the area identifier, and an electronic coupon generated in the electronic coupon generating step is transmitted in association with the area identifier. Based on the area identifier acquired in the coupon transmission step and the area identifier acquisition step, a store that is a step of acquiring store information that is either the location of each store in the area or a peripheral map of each store Information acquisition step, the store A second information processing program for causing a computer to execute a store information transmitting step, which is a step of transmitting store information of one store or two or more stores acquired in the information acquiring step. 42. A face value is a coupon amount for each region, which is a face value of a coupon of the product in the region, which is calculated based on a region reference price value which is a reference price value of the product sold in the region. A second information processing program for transmitting an electronic coupon, including position information calculated by the global positioning system,
A user signal receiving step that is a step of receiving a user signal including a position signal related to the position of the user; and a user signal of the user based on a position signal included in the user signal received in the user signal receiving step. Position information acquisition step, which is a step of acquiring position information that is information indicating the current position, and information for identifying the region where the product is sold, based on the position information acquired in the position information acquisition step. A regional identifier acquisition step, which is a step of acquiring a regional identifier, and a regional coupon amount acquisition step, which is a step of acquiring the regional coupon amount in association with the regional identifier based on the regional identifier acquired in the regional identifier acquisition step. And the regional coupo acquired in the regional coupon amount acquisition step. An electronic coupon whose denomination is the face value, which is a step of generating by associating with the area identifier, and an electronic coupon which is a step of associating with the area identifier and transmitting the electronic coupon generated at the electronic coupon generating step. A second information processing program for causing a computer to execute the coupon transmitting step. 43. A regional standard price value, which is a standard price value of a product sold in a certain region, and a price of the product whose selling price is uniform in a plurality of regions, that is, a common price. A user terminal program which is a terminal device of a user who is going to use an electronic coupon having a denomination by area, which is a denomination of a coupon of the product in the area calculated based on A user signal transmitting step, which is a step of transmitting a user signal including a position signal regarding the position of the user, and a store information receiving step, which is a step of receiving store information that is information regarding stores in the area, A step of receiving the electronic coupon associated with a region identifier, which is information for identifying a region where the product is sold. Coupon receiving step, said electronic electronic coupons received in coupon receiving step, the user terminal program for executing an electronic coupon management step, to the computer is a step of managing in association with the region identifier. 44. A regional standard price, which is a price calculated based on a regional standard price value which is a standard price value of a commercial product sold in a certain region, and a selling price of the product are plural. A user who is a person who intends to use an electronic coupon whose par value is the coupon amount for each region, which is the face value of the coupon of the product in the region calculated based on the price of the product that is uniform in the region, that is, the common price. A user terminal program, which is a terminal device of the above, which is a step of transmitting a user signal including a position signal including position information which is information indicating the current position of the user calculated by the global positioning system. Person signal transmitting step, store information receiving step that is a step of receiving store information that is information related to stores in the area, and the product is sold The electronic coupon receiving step, which is a step of receiving the electronic coupon associated with the area identifier, which is information for identifying the area, and the electronic coupon received in the electronic coupon receiving step, are managed in association with the area identifier. A user terminal program for causing a computer to execute an electronic coupon management step, which is a step of performing. 45. A regional standard price value, which is a standard price value of a product sold in a certain region, and a price of the product whose selling price is uniform in a plurality of regions, that is, a common price. A user terminal program which is a terminal device of a user who is going to use an electronic coupon having a denomination by area, which is a denomination of a coupon of the product in the area calculated based on A user signal transmitting step, which is a step of transmitting a user signal including a position signal regarding the position of the user, and a store information receiving step, which is a step of receiving store information that is information regarding stores in the area, The electronic coupon associated with a region identifier that is information for identifying a region where the product is sold,
An electronic coupon receiving step, which is a step of receiving an electronic coupon that can be used only in a store included in the area indicated by the area identifier, and a step of managing the electronic coupon received in the electronic coupon receiving step in association with the area identifier. And a user terminal program for causing a computer to execute the electronic coupon management step. 46. A regional standard price value which is a standard price value of a product sold in a certain region, and a price of the product whose selling price is uniform in a plurality of regions, that is, a common price. A user terminal program which is a terminal device of a user who is going to use an electronic coupon having a denomination by area, which is a denomination of a coupon of the product in the area calculated based on A user signal transmitting step, which is a step of transmitting a user signal including a position signal related to the position of the user, and an area identified by the area identifier, which includes the position of the user indicated based on the position signal. Store information receiving step, which is a step of receiving store information, which is either the location of the store located in, or a map around the store; An electronic coupon receiving step, which is a step of receiving the electronic coupon associated with an area identifier that is information for identifying an area to be sold, and an electronic coupon received in the electronic coupon receiving step, associated with the area identifier. A user terminal program for causing a computer to execute an electronic coupon management step, which is a step for managing by using a computer.