JP2003141411A - Advertising information effect determination method and system - Google Patents

Abstract

(57) [Summary] An object of the present invention is to provide an advertisement information effect judging system that can accurately grasp the effect of an advertisement by an advertisement medium and enables effective use of the advertisement medium. An advertising media (11) is a gaze user (10) who is interested in a specific advertisement content of a plurality of types of advertisement content and pays attention.
Is attached with gaze proof information. The watching user 10 obtains advertisement user information using the store 12 of the specific advertisement content. The advertisement information distribution collection center 13 collects and manages the watching user information, the specific advertisement information, and the advertisement user information, and determines the advertisement effect.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for determining the effectiveness of advertisement information, in which a plurality of types of advertisement content requested by an advertiser are displayed on an advertisement medium according to a schedule and the advertisement effect of the advertisement medium is determined. .

[0002]

2. Description of the Related Art Generally, the effectiveness of an advertisement is judged by conducting a street questionnaire, a telephone questionnaire, etc., and totaling and analyzing the results of the questionnaire. In addition, by attaching a camera that can shoot the front to the advertising media, extracting the human face with the camera, extracting the evaluation value of the face that can be evaluated as facing the advertising media, and collecting the evaluation values It has also been proposed to determine the degree of attention of. This means that, for example, Japanese Patent Laid-Open No. 2000-20
It is described in Japanese Patent No. 9578.

[0003]

In the determination of the advertising effect by the questionnaire of the prior art, it is possible to collect only ambiguous information that relies on the memory of the person being surveyed. For this reason, it is difficult to collect detailed information such as when, where, what advertisements were purchased and what products were purchased for each advertising medium, and it takes a lot of time and effort for the questionnaire survey itself. Collecting long-term data is very difficult.
In addition, if a human face is extracted by a camera to determine the degree of attention of an advertising medium, the degree of attention and the actual effect of advertisement use such as actual sales cannot be grasped. As described above, the conventional technique has a problem that the effect of the advertisement by the advertisement medium cannot be accurately grasped, and the advertiser who requests the advertisement is not satisfied. An object of the present invention is to provide a method and system for determining the effectiveness of advertisement information, which can accurately grasp the effect of advertisement by an advertisement medium and can effectively utilize the advertisement medium.

[0004]

The feature of the present invention is to provide the gaze user information and the particular advertisement information of a gaze user who is interested in and gazes at a particular advertisement content of a plurality of types of advertisement content displayed on an advertisement medium. Gaze proof information that certifies that the specific advertisement content is determined and is watched is given, and the gaze user who gazes at the specific advertisement content obtains the advertisement user information using the advertiser with the particular advertisement content, and the gaze user The information, the specific advertisement information, and the advertisement user information are collected and managed by the advertisement information distribution / collection center to determine the advertisement effect. The watching user information given to the watching user by the advertising medium is given as a medium such as paper by the user operating the advertising medium, or given as data to the user's portable information terminal. The present invention provides attention certifying information from the advertising medium to the gaze user who is interested and gazes at the specific advertisement content, and determines by checking whether the gaze user actually used the particular advertisement. You will be able to accurately understand the effects of advertisements and effectively utilize advertising media.

[0005]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing an embodiment of the present invention. FIG. 1 shows an example of advertisement of a product. In FIG. 1, the advertisement information effect determination system is configured such that a plurality of advertisement media 11-1 to 11-n and a store 12 that handles an advertisement product.
(Store information terminal, that is, the advertiser information terminal 12 of the advertiser),
Advertising information distribution collection center (server) 13, information management DB
14 and a network line 15. Note that there are usually a plurality of store information terminals 12.

[0006] The advertisement information distribution / collection center 13 distributes a plurality of advertisement contents stored in the information management DB 14 and their display schedules to the advertisement medium 11 using the network line 15. Advertising information distribution collection center 13
Distributes the same advertisement content to different advertisement media 11-1 to 11-n or different advertisement content. The advertising medium 11 displays the advertising content according to the distributed display schedule.

[0007] When the user 11 is interested in the advertisement displayed on the advertisement medium 11 and pays attention to it, he / she operates the advertisement medium 11 to receive a gaze certificate that "sees the advertisement". The gaze certificate as a gaze information transmission medium is given as a medium such as paper by the user 10 operating the advertising medium 11, or is given as data to the user's mobile information terminal.

The user 10 is a store 1 that sells advertising products.
When the product is purchased at 2, the specific service is received by using the fixation certificate issued from the advertising medium 11, and the fixation certificate is collected at the store 12 that handles the commercial product.

[0009] The advertising medium 11 reports the status of issuing the gaze certificate (including the gaze user information such as the date and time of issuance of the certificate, the number of issues, the number of issued items, and the products to be issued) via the network line 15. It is transmitted to the distribution and collection center 13. When the mobile information terminal of the user 10 is used as the attention information transmission medium, more attention user information can be transmitted from the advertising medium 11.

The store 12 that sells advertisement products uses the network line 15 to show the situation in which the gaze certificate is used (date and time of use of certificate, place of use, number of products used, etc.). Send to 13.

The advertising information distribution / collection center 13 is sent from the shop information terminal 12 of the shop that handles the watching user information sent from the advertising medium 11, the specific advertising information that the user 10 is interested in, and the advertising product. The advertisement user information (gaze certification information and usage information) is stored in the information management DB 14.

FIG. 2 shows a flowchart of the advertising medium 11. The advertisement medium 11 receives the advertisement content to be displayed and its display schedule from the advertisement information distribution / collection server 13 in step S21. The process proceeds from step S21 to step S22, and the advertisement is displayed according to the received advertisement content and its display schedule.

In step S23, a gaze certificate "I saw an advertisement" is issued according to the operation of the user 10. Moving to step S24, the status of issuance of the watching certificate (including the watching user information and the specific advertisement information in which the user 10 has shown interest)
Is transmitted to the advertisement information distribution / collection server 13.

FIG. 3 shows a flow chart of the store 12 that handles advertisement products. In step S31, the store 12 receives the gaze certificate from the user 10. Step S
At 32, a specific service is provided to the user 10. The process proceeds from step S32 to step S33, and the store information terminal 12
Sends the usage status of the gaze certificate (advertising user information) to the advertising information delivery / collection server 13.

FIG. 4 shows an advertisement information distribution / collection center (server).
13 shows a flowchart of 13. The advertisement information distribution / collection center 13 distributes a plurality of advertisement contents displayed on the advertisement medium 11 and the display schedule thereof in step S41. The process proceeds from step S41 to step S42 to receive the issue status of the gaze certificate from the advertising medium 11. The issue status information includes the watching user information and the specific advertisement information. In step S43, the issue status information of the received gaze certificate is stored in the information collection DB 14.

In step S44, the usage status of the gaze certificate is received from the store information terminal 12 of the store that handles the advertisement product. In step S45, the usage status information (store user information) of the received gaze certificate is stored in the information collection DB.

As described above, by executing the processing shown in FIGS. 2, 3, and 4, it is possible to collect the advertising effect information of the advertising medium 11 installed in a public place or the like. The effect of the advertisement can be accurately grasped by analyzing using the advertisement effect information collected in this way.

FIG. 5 is a conceptual diagram of a business model using the present invention. The product handling store 51 makes an advertising contract with an advertising information distribution service company 52. The advertisement information distribution service company 52 creates an advertisement and distributes the advertisement to the advertisement medium 53. The user 10 who has viewed the advertising medium 53 receives the gaze certificate from the advertising medium 53 and uses it at the product handling store 51 to purchase the product.

At the product handling store 53, the advertisement information distribution service company 52 is paid an advertising fee according to the sales amount of the product.

As described above, the advertising effect of the advertising media is determined. The gazing user who is interested in a particular advertisement content and pays attention is given the gazing proof information from the advertising medium, and the gazing user makes a specific advertisement. Since the judgment is made by checking whether the advertisement is actually used, the effect of the advertisement can be accurately grasped and the advertisement medium can be effectively utilized.

Although the above-described embodiment shows an example of selling a product, it is obvious that the advertising effect can be determined in the same manner even for an advertisement in a cafeteria, a tavern or the like.

[0022]

Industrial Applicability According to the present invention, attention proof information is provided from an advertisement medium to a gaze user who is interested in a particular advertisement content and gazes, and it is determined by checking whether the gaze user actually used the particular advertisement. Therefore, it is possible to accurately grasp the effect of the advertisement and effectively use the advertising medium.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing an embodiment of the present invention.

FIG. 2 is a flowchart of an advertising medium.

FIG. 3 is a flowchart of a store that handles advertising products.

FIG. 4 is a flowchart of an advertisement information distribution / collection center.

FIG. 5 is a conceptual diagram of a business model to which the present invention is applied.

[Explanation of symbols]

10 ... User, 11 ... Advertising media, 12 ... Store information terminal, 13 ... Advertising information distribution / collection center (server), 14 ...
Advertising information management DB, 15 ... Network line.

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G09F 19/00 G09F 19/00 Z (72) Inventor Ya Sugiyama 5-2-1, Omika-cho, Hitachi City, Ibaraki Prefecture No. 72 Inventor of Hitachi Information and Control Systems Co., Ltd. (72) ▲ Tate ▼ Nihei 52-1 Omika-cho, Hitachi-shi, Ibaraki F-Term (Reference) 3E042 AA01 BA20 CA10, Hitachi, Ltd. Information Control Systems Division EA06

Claims (4)

[Claims] 1. An advertisement medium for displaying a plurality of types of advertisement content requested by an advertiser, an advertisement information distribution / collection center for distributing a plurality of types of advertisement content and a display schedule to the advertisement medium, and advertiser information of the advertiser. A device for connecting a terminal via a network, and determining the gaze user information and the particular advertisement information of a gaze user who is interested and gazes at a particular advertisement content of a plurality of types of advertisement content displayed on the advertisement media. Then, by adding the gaze proof information for certifying that the particular advertisement content is watched, the gaze user who gazes at the particular advertisement content obtains advertisement user information using the advertiser of the particular advertisement content, It is characterized in that the watching user information, the specific advertisement information and the advertisement user information are collected and managed by the advertisement information distribution / collection center to judge the advertisement effect. Effect method of determining tell information. 2. An advertisement medium for displaying a plurality of types of advertisement content requested by an advertiser, an advertisement information distribution / collection center for distributing a plurality of types of advertisement content and a display schedule to the advertisement medium, and advertiser information of the advertiser. A device for connecting a terminal via a network, which determines the watching user information and the specific advertising information of a watching user who is interested in and pays attention to a specific advertisement content in the advertising medium, and determines the watching user to the watching user information. While providing the gaze proof information for certifying that the particular advertisement content is gazed, the gaze user who gazes at the particular advertisement content from the advertiser information terminal uses the advertiser information of the particular advertisement content by the gaze user The advertisement information distribution and collection center is configured to obtain the watching user information, the specific advertisement information, and the advertiser information end transmitted from the advertisement medium. A method for judging an effect of advertising information, characterized by managing the advertising user information transmitted from the end to judge an advertising effect. 3. An advertising medium that displays a plurality of types of advertising content requested by an advertiser, and determines the gaze user information of a gaze user who is interested in and gazed at the particular advertisement content and the particular advertisement information. A certification information transmission medium for providing the watching user determined by the advertising medium with watching certification information for certifying that the specific advertising content is watched, and the watching user is connected to the advertising medium via a network. An advertisement information distribution / collection center for inputting information and the specific advertisement information, and an advertisement user information in which the user watching the specific advertisement content uses the advertiser of the specific advertisement content to the advertisement information distribution / collection center. An advertisement information terminal for transmitting via the network, wherein the advertisement information distribution / collection center has a plurality of types of advertisement content and a display schedule in the advertisement medium. And determining the advertising effect by managing the watching user information transmitted from the advertising medium, the specific advertisement information, and the advertising user information transmitted from the advertiser information terminal. A feature evaluation system for advertising information. 4. An advertising medium that displays a plurality of types of advertising content requested by a plurality of advertisers, determines the gaze user information of a gaze user who is interested in and gazes at the particular advertisement content, and the specific advertisement information. And a connection between the watching user determined by the advertising medium and the mobile information terminal of the watching user, which provides the watching user with the watching certification information for certifying that the specific advertising content is watched, and the advertising medium via a network. The advertisement information distribution / collection center for inputting the watching user information and the specific advertisement information, and the shop user information in which the watching user watching the specific advertisement content uses the advertiser store of the specific advertising content. A plurality of advertiser information terminals that take in from the portable information terminal and transmit to the advertisement information distribution / collection center via the network; Distributes a plurality of types of advertisement content and a display schedule to the advertisement medium, and also stores the watching user information and the specific advertisement information transmitted from the advertisement medium and the store transmitted from the plurality of advertiser information terminals. An advertisement information effect determination system characterized by managing user information and determining an advertisement effect.