JP2003030513A - Data processing system for sales promotion and data processor for sales promotion - Google Patents

Abstract

PROBLEM TO BE SOLVED: To inexpensively and surely promote selling without giving any sense of discrimination to a customer. SOLUTION: In this data processing system for sales promotion, a store side information processor 2 transmits store data for specifying a store and raw material specification data for specifying raw material data constituting privilege data indicating that the store is able to provide privilege to a customer to a data processor 1 for promoting selling, and at the time of receiving the raw material specification data, the data processor 1 for promoting selling selects the raw material data corresponding to the raw material specification data, and processes the privilege data in order to display the privilege data on the screen of the store side information processor, and transmits the raw material data or the privilege data to the store side information processor.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion data processing system and a sales promotion data processing device for a store manager such as a restaurant or a sales store to transmit sales promotion data to a customer.

[0002]

2. Description of the Related Art In recent years, sales competition between stores that provide products and services has intensified due to an increase in the number of peers in the same business area and diversification of customer preferences. As a result, how to increase the ability to attract customers and how to retain familiar customers is a major issue in any type of store.

In view of such a problem, the store manager carries out a leaflet advertisement with a discount ticket or some privilege, sends a direct mail to the customer, or hands the discount ticket directly to the visitor. And other sales promotion activities.

[0004]

Although there are cases where the above-mentioned sales promotion activities can achieve certain effects, it costs a lot of money to distribute discount coupons, leaflets with benefits, and direct mail. In addition, it is not clear whether customers will read flyers or direct mail. Even if the customer looks through it, there are many cases where it is only read and is often left unattended. For this reason,
Traditional sales promotion activities cannot be expected to be as effective as the costs incurred.

If the customer is interested in a leaflet or direct mail, and the customer does not carry the leaflet when he or she goes to the store where the leaflet or the like is distributed, he or she receives a benefit such as a discount. There is also the problem that you cannot do it.

[0006] In addition, when handing a discount voucher or the like directly to a visitor, it may be desired to give the discount voucher only to a specific customer (for example, a young woman, a special customer who is frequently used). However, it is not preferable to hand the discount voucher only to a specific customer because it may be regarded as discrimination by other customers.

Therefore, an object of the present invention is to promote sales at a low price without fail, without giving a sense of discrimination to customers.

[0008]

In order to achieve the above object, the present invention is capable of communicating between a store-side information processing device managed by a store that provides goods or services and the store-side information processing device. And a communication network that enables mutual communication between a sales promotion data processing device that processes data for promoting the sale of goods or services, and a store-side information processing device and a sales promotion data processing device. With and
The store-side information processing device stores store data that identifies the store,
When the store receives the material specifying data, the material specifying data for specifying the material data forming the privilege data indicating that the store can provide the customer with the benefit is transmitted to the data processing apparatus for the sales promotion, and the data processing apparatus for the sales promotion receives the material specifying data. Sales promotion in which material data corresponding to material identification data is selected, processing is performed so that privilege data can be displayed on the screen of the store side information processing device, and material data or privilege data is transmitted to the store side information processing device. Data processing system.

Another aspect of the present invention is capable of communicating between a store-side information processing device managed by a store that provides a product or service and the store-side information processing device, and promotes sales of the product or service. A data processing device for sales promotion for processing data for sales, and a communication line network that enables mutual communication between the information processing device for shop side and the data processing device for sales promotion. , Store data for identifying the store, and material data constituting the privilege data indicating that the store can provide a benefit to the customer, are transmitted to the sales promotion data processing device, and the sales promotion data processing device,
It is a sales promotion data processing system that creates privilege data when it receives material data and sends the privilege data to the store-side information processing device.

Another aspect of the present invention is a store-side information processing device managed in a store that provides goods or services, a customer-side portable terminal owned by a customer who uses the store, a store-side information processing device, and a customer-side device. A sales promotion data processing device that is capable of communicating with a mobile terminal and that processes data for promoting the sale of goods or services, a store-side information processing device and a customer-side mobile terminal, and sales promotion data. A communication line network that enables mutual communication with the processing device, and the store-side information processing device constitutes store data that identifies the store and privilege data that indicates that the store can provide a benefit to the customer. Send data or material identification data that identifies material data to the sales promotion data processing device,
Upon receiving the material data or the material specifying data, the sales promotion data processing device performs processing so that the privilege data can be displayed on the screen of the store-side information processing device, and the material data or the privilege is displayed toward the store-side information processing device. When data is transmitted and customer instruction data that indicates the customer who should transmit the privilege data is received from the store-side information processing device, the data is distributed so that the privilege data can be displayed on the customer-side mobile terminal of the customer. It is a data processing system.

Further, according to another invention, when the sales promotion data processing device receives data for specifying a store and a customer from the information processing device on the shop side, the sales attribute data processing device sets the attribute of the customer included in the data for specifying the customer. Based on the customer data table classified based on the customer information table, the store-side information processing device sends the attribute of the customer who should send the privilege data to the sales promotion data processing device, and the sales promotion data processing device displays the customer attribute. The sales promotion data processing system searches the customer data table based on the search result and sends the search result to the store-side information processing device.

Another invention receives store data for specifying a store that provides a product or service and material specifying data for specifying material data that constitutes privilege data indicating that the store can provide a benefit to a customer. Data receiving means, material data storage means that stores material data corresponding to material specifying data, and material data that selects material data and processes the privilege data so that it can be displayed at the destination of the material specifying data. The sales promotion data processing device includes a production processing unit and a data transmission unit that transmits material data or privilege data to a destination of material identification data.

Another aspect of the present invention is data receiving means for receiving store data for specifying a store that provides a product or service, and material data forming privilege data indicating that the store can provide a customer with a privilege. Privilege data creation processing means for creating privilege data based on material data,
The sales promotion data processing device includes a data transmission unit that transmits the privilege data to the material data transmission destination.

Another aspect of the present invention is material data that specifies store data that specifies a store that provides a product or service and material data that forms privilege data that indicates that the store can provide a customer with a privilege or material specifying data that specifies the material data. And a data receiving means for receiving customer instruction data for instructing a customer to which the privilege data should be transmitted, and a privilege data creation processing means for performing processing so that the privilege data can be displayed at the destination of the material data or material specifying data. The data processing device for sales promotion is provided with a data transmitting means for transmitting the material data or the privilege data to the customer specified based on the customer instruction data.

According to another aspect of the present invention, the data receiving means is capable of receiving data for specifying a customer, and creates a customer data table classified based on the attribute of the customer included in the data for specifying the customer. Data table creating means, customer data table storage means for storing a customer data table, searching means for searching the customer data table based on the customer's attributes, and the search results are sent to the destination to which the customer's attributes are sent. The sales promotion data processing device includes a search result transmitting unit.

[0016]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of a sales promotion data processing system and a sales promotion data processing apparatus according to the present invention will be described below with reference to the drawings. In addition,
In this embodiment, the store is explained as a restaurant, but it may be a store other than the restaurant, for example, a store selling flowers or a store teaching English conversation.

FIG. 1 is a diagram showing a schematic configuration of a sales promotion data processing system of the present invention. This sales promotion data processing system includes a server 1 as a sales promotion data processing device, a store side terminal 2 as a store side information processing device, a customer side mobile phone 3 as a customer side mobile terminal,
Internet network 4, which is a communication network, and store-side terminal 2.
From the provider server 5 to connect to the Internet network 4, the base station 6 to connect to the Internet network 4 from the store-side mobile phone 2a and the customer-side mobile phone 3 as one form of the store-side terminal 2. It has and.

If attention is paid only to the transmission and reception of data between the server 1 and the store side terminal 2, this sales promotion data processing system will be referred to as the server 1, the store side terminal 2, the internet network 4, and the provider. It can be interpreted as a system including the server 5 and the base station 6.

The store manager specifies, from the store side terminal 2 to the server 1, store data for specifying the store and material data for specifying the material data constituting the privilege data indicating that the store can provide the customer with a privilege. Send data and. Here, the store data is an ID or password that is uniquely determined for the store, but is not limited to these as long as it is data that identifies the store.

Upon receiving the material specifying data, the server 1 selects the material data corresponding to the material specifying data from the database storing a plurality of material data. Next, the privilege data is displayed on the screen of the shop terminal 2, and the material data or the privilege data is transmitted to the shop terminal 2. Here, when transmitting the material data, the server 1 sends or enlarges or reduces the display position data of each material data so that the material data is displayed as privilege data on the screen of the store terminal 2. And so on.
Further, the store side terminal 2 may transmit the material data itself to the server 1 instead of the material specifying data. In this case, the server 1 creates privilege data based on the transmitted material data, and transmits the created privilege data to the shop terminal 2.

When the server 1 receives from the store side terminal 2 the customer instruction data for instructing the customer who should transmit the privilege data, the server 1 distributes the data so that the privilege data can be displayed on the screen of the mobile phone 3 on the customer side. To do. Specifically, server 1
Transmits the material data forming the privilege data and the display position data thereof to the customer side mobile phone 3. Also, server 1
May form the privilege data and transmit the privilege data itself to the customer side mobile phone 3.

When the server 1 receives the data for specifying the store and the customer from the terminal 2 for the store, the server 1 creates a customer data table classified based on the attribute of the customer included in the data for specifying the customer. Store terminal 2
When the attribute of the customer who should transmit the privilege data is transmitted to the server 1, the server 1 searches the customer data table based on the attribute of the customer and transmits the search result to the shop terminal 2.

Next, the configuration of the server 1 will be described.

The server 1 has an input / output interface 11
, Control unit 12, ROM 13, and privilege data creation unit 1
4, the customer data table creation unit 15, and the drawing processing unit 1
6, home page editor 17, mail editor 18
A customer information editing unit 19, a store information editing unit 20, a vacant seat information editing unit 21, a member registration processing unit 22, a material data storage unit 23, a customer data table storage unit 24, and a homepage data storage unit 25. And the store data storage unit 26
It has and.

The input / output interface 11 is the server 1
It is a component that transmits / receives various data to / from an external store-side terminal 2 or a customer-side mobile phone 3. The input / output interface 11 receives data for receiving store data that specifies a store, material data or material identification data that forms privilege data, customer instruction data that instructs a specific customer who wants to send privilege data, and data that specifies a customer. It also serves as a means, a data transmitting means for transmitting the material data or the privilege data, and a search result transmitting means for transmitting the result of the search based on the attribute of the customer.

The control unit 12 is a component unit that controls each process of other component units such as the privilege data creation unit 14. ROM
Reference numeral 13 is a read-only memory that stores the control programs of the control unit 12 as well as the processing programs of each component.

The privilege data creation unit 14 selects material data based on the material identification data transmitted from the store side terminal 2, and carries out a process capable of displaying the privilege data on the store side terminal 2 by a privilege data creation processing means. Is. Further, the privilege data creation unit 14 also serves as a privilege data creation processing unit that creates the privilege data using the material data transmitted from the store side terminal 2.

The customer data table preparation section 15 is a customer data table preparation means for classifying the customers based on the customer attributes contained in the data for specifying the customers inputted by the store manager to construct the data table.

The drawing processing unit 16 includes the privilege data creating unit 14
Is a configuration unit that performs a drawing process so that the privilege data and the like created by are displayed on the customer side mobile phone 3. The homepage editing unit 17 is a component that creates the homepage of the store based on the data that forms the homepage and is input from the store terminal 2 by the store manager or the like.

The mail editing section 18 is a section for editing the privilege data as a mail. The customer information search unit 19
It is a search means for searching customers who meet the conditions based on the attributes of the customers transmitted by the store manager. The store information editing unit 20 edits the information about the store transmitted by the store manager into a predetermined format and stores it in the store data storage unit 26.
It is a component stored in.

The vacant seat information editing unit 21 stores the vacant seat information based on the latest vacant seat information transmitted by the store manager.
6 is a configuration unit for updating the vacant seat information stored in No. 6. The member registration processing unit 22 performs the member registration process based on the customer data transmitted by the customer or the store manager to register the customer, and the customer data table storage unit 24.
Is a constituent unit for storing as member data in.

The material data storage unit 23 is a material data storage means for storing a plurality of material data (image data and text data) forming the privilege data in association with the material specifying data. Customer data table storage unit 24
Is a customer data table storage means for storing the customer data table created by the customer data table creation unit 15.

The homepage data storage unit 25 is a component for storing data of homepages of stores. The store data storage unit 26 is a configuration unit that stores data related to the store, and is also a configuration unit that stores the latest vacant seat information.

FIG. 2 is a diagram showing a mode in which coupon data, which is one form of privilege data, is created by communication between the store side mobile phone 2a and the server 1. Hereinafter, the store side terminal 2 will be described as the store side mobile phone 2a, but it may be another communicable terminal such as a personal computer or a mobile. The store manager uses the numbers 27a and 27 to specify the image and the text on the screen of the store-side mobile phone 2a.
Enter b and send them towards the server 1. Then, the privilege data creation unit 14 in the server 1 selects the image 28 and the text 29 corresponding to the transmitted numbers 27a and 27b from the image data table 23a and the text data table 23b in the material data storage unit 23. Next, the input / output interface 11 of the server 1
Both data of the image 28 and the text 29 and their display position data are transmitted to the store side mobile phone 2a.
The store-side mobile phone 2a displays the image 2 transmitted from the server 1.
8 and the text 29 are displayed on the screen of the store side mobile phone 2a based on their display position data.

Next, a specific mode of inputting data to be transmitted to the server 1 from the store side terminal 2 or the customer side mobile telephone 3 will be described.

FIG. 3 shows the store side mobile phone 2a to the server 1
It is a figure which shows the flow of the screen displayed on a store side mobile telephone 2a, when accessing. When the server 1 is accessed from the store side mobile phone 2a, the store page 30 for each store is displayed by selection. On the store page 30, in addition to the store logo, "store introduction / map", "menu / coupon", "latest information (NEW)", "vacancy information / reservation", "questionnaire", "member registration", Each item of "To Digi-Coupon" and "Administrator page" is displayed. These items are items for the store manager or the like to register or edit various data in the server 1.

When the store manager selects the manager page item 30h on the store page 30, the store side mobile phone 2
The login screen 31 is displayed on a. Login screen 31
Includes an account input section 31a and a password input section 31.
b and the login button 31c are displayed. The store manager inputs an account and a password as store data assigned to his / her store into the account input unit 31a and the password input unit 31b, respectively, and instructs the login button 31c. If the entered account and password are correct, the management screen top page 32 is displayed.

On the management screen top page 32, "home page edit", "coupon mail", "mail delivery",
Each item of "Questionnaire service" and "Customer information registration / edit" is displayed. By selecting one of these items, the store manager can register various data for the selected item. This will be described later.

On the other hand, if the entered account and password are incorrect, an error screen 33 indicating that the account and password are incorrect is displayed. A return button 33a is displayed on the error screen 33. When the store manager instructs the return button 33a, the screen returns to the store page 30.

FIG. 4 is a diagram showing the flow of a screen for registering the introduction text of the shop on the home page from the management screen top page 32. When the store manager designates the home page edit item 32a on the management screen top page 32, the home page edit screen 34 is displayed on the store side mobile phone 2a. On the home page edit screen 34, "Store introduction",
In addition to the items of “Menu”, “Latest information”, “Vacancy registration”, “Online coupon”, return button 34
f is displayed. Button 34f for the store owner to return
Is displayed, the screen returns to the previous screen.

When the store manager selects the store introduction item 34a, the store introduction screen 35 is displayed on the store side mobile phone 2a. On the shop introduction screen 35, the menu sentence input field 3
5a, a registration confirmation button 35b, and a return button 35c are displayed. When the store manager instructs the return button 35c, the screen returns to the previous screen.

When the store manager inputs a menu sentence in the menu sentence input field 35a and instructs the registration confirmation button 35b, the menu sentence confirmation screen 36 is displayed on the store side mobile phone 2a. On the menu statement confirmation screen 36, the input menu statement 36a, the registration button 36b and the return button 3 are displayed.
6c is displayed. Button 36 for the store owner to return
When c is designated, the screen returns to the previous screen.

When the store manager confirms the menu sentence 36a and instructs the registration button 36b, the store information editing section 2
0 registers the menu sentence 36a in the store data storage unit 26. After registration, the registration completion screen 37 is displayed on the store side mobile phone 2a.
Is displayed. On the registration completion screen 37, the OK button 37
a is displayed. The owner of the store has an OK button 37a
Screen, the screen returns to the management screen top page 32.

FIG. 5 is a diagram showing a screen flow when registering the vacant seat status. When the store manager instructs the home page editing item 32a on the management screen top page 32 and then instructs the vacant seat registration item 34d on the home page editing screen 34, the vacant seat registration screen 38 is displayed on the store side mobile phone 2a.
Is displayed. If the back button 34f is instructed,
Return to the previous screen.

On the vacant seat status registration screen 38, an vacant seat status selection section 38a, a registration button 38c and a return button 38d are displayed. The store manager, the seat availability selection unit 38
By indicating the scroll instruction portion 38b at the right end of a, it is possible to display some information indicating the vacant seat status. When the store manager selects the displayed vacant seat status and instructs the registration button 38c, the vacant seat status editing unit 21 registers new vacant seat status data in the store data storage unit 26. After registration, the registration end screen 39 is displayed on the mobile phone 2a on the store side. On the other hand, if the return button 38d is designated, the screen returns to the previous screen. When the store manager instructs the OK button 39a on the registration end screen 39, the screen returns to the management screen top page 32.

FIG. 6 is a diagram for explaining the procedure for registering a coupon mail requesting distribution from the home page accessed by the customer. When the store manager designates the home page edit item 32a on the management screen top page 32, the home page edit screen 34 is displayed on the store side mobile phone 2a. When the store manager instructs the online coupon item 34e, the online coupon creation screen 40 is displayed on the store side mobile phone 2a. On the online coupon creation screen 40, an image code input field 40a, a sentence example code input field 40b, a screen shift button 40c and a return button 40.
d is displayed.

The store manager selects a desired image and a sentence example from the image / sentence collection in which the image and the sentence example are posted, and sets their code numbers (material specifying data) in the image code input field 40a and the sentence example, respectively. Input in the code input field 40b. Next, when the store manager instructs the screen shift button 40c, the template confirmation screen 41 is displayed on the store side mobile phone 2a. When the return button 40d is instructed, the screen returns to the previous screen.

The privilege data producing section 14 performs a process capable of displaying the privilege data in the procedure shown in FIG. 2 based on the desired image and the code number of the sentence example. As a result, on the template confirmation screen 41, the image 41a selected by the store manager is displayed.
And a sentence example 41b is displayed. Image of store manager 41a
When the screen shift button 41c is instructed after checking the sentence example 41b, the coupon expiration date input screen 42 is displayed on the store side mobile phone 2a. When the return button 41d is instructed, the screen returns to the previous screen.

On the coupon expiration date input screen 42, a start date input field 42a, an end date input field 42b, a screen shift button 42c and a return button 42d are displayed. The store manager uses the start date input field 42a and the end date input field 42
When the screen shift button 42c is pressed after inputting the date in b, the coupon confirmation screen 43 is displayed on the store side mobile phone 2a. When the return button 42d is designated, the screen returns to the previous screen.

On the coupon confirmation screen 43, an image 43a,
An expiration date 43b, a sentence example 43c, a registration button 43d and a return button 43e are displayed. The store owner is
After confirming the image 43a, the expiration date 43b, and the sentence example 43c that the user has selected and input, when the registration button 43d is instructed, the registration end screen 44 is displayed on the store side mobile phone 2a. When the return button 43e is instructed, the screen returns to the previous screen. The owner of the store, O of the registration end screen 44
When the K button 44a is designated, the screen returns to the management screen top page 32. Also, the data of the created coupon is
It is stored as data that is delivered to customers by accessing it from the website. This saving is a process performed by the control unit 12 for the store data storage unit 26.

FIG. 7 is a diagram for explaining the procedure for creating and delivering a coupon mail delivered by a store manager to a specific customer. When the store manager instructs the coupon mail item 32b on the management screen top page 32, the coupon mail screen 50 is displayed on the store side mobile phone 2a. On the coupon mail screen 50, "Coupon mail (# 1)",
"Coupon mail (# 2)", "Coupon mail (#
3) ”and“ Camping mail coupon ”, and a return button 50b are displayed. When the store manager instructs the coupon mail (# 1) 50a, the coupon mail (# 1) dedicated screen 5 is displayed on the store side mobile phone 2a.
2 is displayed. When the back button 50b is designated, the screen returns to the previous screen.

On the coupon mail (# 1) dedicated screen 52, "set coupon" and "edit coupon"
Also, each item of "coupon distribution reservation status" and a return button 51b are displayed. When the store manager instructs the coupon setting item 51a, the store side mobile phone 2a
A coupon mail (# 1) creation screen 52 is displayed on.
If the back button 51b is instructed, the screen returns to the previous screen.

On the coupon mail (# 1) creation screen 52, an image code input field 52a and a sentence example code input field 52 are displayed.
b, a screen shift button 52c and a return button 52d are displayed.

The store manager selects desired images and sentence examples from the collection of images and sentence examples in which images and sentence examples are posted and assigns their code numbers to the image code input field 52a and the sentence example code input field 52b, respectively. input. Next, when the store manager instructs the screen shift button 52c, the template confirmation screen 53 is displayed on the store side mobile phone 2a.
When the back button 52d is designated, the screen returns to the previous screen.

The privilege data producing section 14 performs a process capable of displaying privilege data in the procedure shown in FIG. 2 based on the desired image and the code number of the sentence example. As a result, the template confirmation screen 53 has an image 53a selected by the store manager.
And a sentence example 53b is displayed. Image 53a by the store owner
After confirming the sentence example 53b and instructing the screen shift button 53c, the coupon expiration date input screen 54 is displayed on the store side mobile phone 2a. When the return button 53d is instructed, the screen returns to the previous screen.

On the coupon expiration date input screen 54, a start date input field 54a, an end date input field 54b, a screen shift button 54c and a return button 54d are displayed. The store manager can enter the start date input field 54a and the end date input field 54
When the screen shift button 54c is pressed after inputting the date in b, the coupon confirmation screen 55 is displayed on the store side mobile phone 2a. When the back button 54d is instructed, the screen returns to the previous screen.

On the coupon confirmation screen 55, an image 55a,
An expiration date 55b, a sentence example 55c, a screen shift button 55d and a return button 55e are displayed. The store manager has an image 55a selected and input by himself and an expiration date 55
After confirming b and the sentence example 55c, when the screen shift button 55d is instructed, the mail delivery condition input screen 56 is displayed on the store side mobile phone 2a. When the return button 55e is instructed, the screen returns to the previous screen.

On the mail delivery condition input screen 56, a delivery date / time designation item 56a for selecting whether or not a delivery date / time is designated, a delivery date input field 56b, a delivery time input field 56c, and an area designation item 56d for selecting whether or not a region is designated, Area input field 56e,
A sex selection item 56f, an age specification item 56g for selecting whether or not to specify an age, an age input field 56h, a send button 56i, and a return button 56j are displayed.

When the store manager gives instructions and inputs to the above-mentioned columns 56a and the like and instructs the send button 56i, the customer information retrieval section 19 retrieves the customer data table 24. Next, an email transmission screen 5 is displayed on the store side mobile phone 2a.
7 is displayed. When the back button 56j is instructed, the screen returns to the previous screen. On the mail transmission screen 57, search results 57a under the conditions input on the mail distribution condition input screen 56, a transmission execution button 57b, and a return button 57c are displayed.

When the store manager confirms the search result 57a and then instructs the send execution button 57b, the coupon data is sent to the mailbox having the mail address of the specific customer who matches the search result. After that, when the transmission is completed, the transmission completion screen 58 is displayed on the store side mobile phone 2a. When the return button 57c is instructed, the screen returns to the previous screen. The store manager displays the transmission completion screen 5
When the 8 OK button 58a is designated, the screen returns to the management screen top page 32.

FIG. 8 is a diagram for explaining the procedure by which the store manager registers customer information. When the store manager instructs the customer information registration item 32e on the management screen top page 32, the customer information registration / edit screen 60 is displayed on the store side mobile phone 2a. The customer information registration / edit screen 60 has a customer information registration item 60a and a customer information edit item 60b.
And a return button 60c is displayed. When the store manager instructs the customer information registration item 60a, the customer information input screen 61 is displayed on the store side mobile phone 2a. In addition,
When the back button 60c is instructed, the screen returns to the previous screen.

The customer information input screen 61 includes a mobile phone number input field 61a, a mail address input field 61b, a name input field 61c, a gender input field 61d, a birthday input field 61e, a postal code input field 61f, and a screen shift button 61g. And a return button 61h is displayed. When the store manager gives instructions and inputs to the fields 61a and the like and instructs the screen shift button 61g, the detailed address input screen 62 is displayed on the store side mobile phone 2a. The return button 61
When h is specified, the screen returns to the previous screen.

On the detailed address input screen 62, the address specified by the postal code is displayed, and the detailed address input field 62a for inputting further detailed address and the screen shift button 6 are displayed.
2b and a return button 62c are displayed. When the store manager makes an entry in the detailed address input field 62a and instructs the screen shift button 62b, the customer information confirmation screen 63 is displayed on the store side mobile phone 2a. In addition, back button 6
When 2c is designated, the screen returns to the previous screen.

On the customer information confirmation screen 63, the entered customer information 63a, a registration button 63b, and a return button 63c.
Is displayed. When the store manager confirms the customer information 63a selected and input by himself / herself and then instructs the registration button 63b, the customer information 63a is registered in the server 1. At the same time, a confirmation email is sent to the registered customer. When the return button 63c is designated, the screen returns to the previous screen. Further, after the customer information is registered, the registration completion screen 64 is displayed on the store side mobile phone 2a. When the store manager instructs the OK button 64a on the registration completion screen 64, the screen returns to the management screen top page 32.

Next, the customer uses the mobile phone 3 on the customer side to
A procedure of displaying data managed by the server 1 or registering a customer will be described.

FIG. 9 is a diagram showing a procedure for a customer to display information on a specific store. FIG. 9A shows a top page displayed by the customer on the customer side mobile phone 3, and FIG. Shows a store page that aggregates information. Top page 70
An ID input field 70a and an entrance button 70b are displayed on the. The customer inputs the ID unique to the store in the ID input field 70a.
9 is input to instruct the entrance button 70b, the shop page 30 of FIG. 9B is displayed on the customer side mobile phone 3.

FIG. 10 is a diagram showing a procedure for a customer to display a map or address of a specific store. Customer is store page 3
When the shop introduction item 30a of 0 is designated, the control unit 12 reads out data about the shop from the shop data storage unit 26, and causes the customer mobile phone 3 to display the shop introduction screen 71 through the drawing processing unit 16. On the store introduction screen 71, a store introduction sentence 71a, a store map display button 71b, and a return button 71c are displayed. When the customer instructs the store map display button 71b, the map display screen 72 is displayed on the customer side mobile phone 3. When the return button 71c is designated, the screen returns to the previous screen. On the map display screen 72, a map image 72a, an address 72b and a return button 72 are displayed.
c is displayed. When the back button 72c is instructed,
The screen returns to the previous screen.

FIG. 11 is a diagram showing an operation when the customer displays the coupon data received by the customer side mobile phone 3 at the store. When the customer instructs the menu / coupon item 30b of the store page 30, the menu screen 73 is displayed on the customer side mobile phone 3. On the menu screen 73, a menu sentence 73a describing a restaurant menu, a coupon display button 73b, and a return button 73c are displayed. When the customer instructs the coupon display button 73b, the coupon screen 74 is displayed on the customer side mobile phone 3. When the return button 73c is instructed, the screen returns to the previous screen.

The coupon image 74 is displayed on the coupon screen 74.
a, coupon text data 74b and return button 7
4c is displayed. When the customer goes to the store and presents the coupon image 74a to the capacity, the privilege (for example, price discount, souvenir gift, etc.) according to the content of the coupon can be received. Back button 74c
Command returns the screen to the previous screen. Note that only the coupon image 74a or only the coupon text data 74b may be displayed on the coupon screen 74.

FIG. 12 is a diagram showing an operation when the customer confirms the vacant seat status on the customer side mobile phone 3. When the customer instructs the vacancy status / reservation item 30d on the store page 30,
The control unit 12 reads the data regarding the vacant seat status from the store data storage unit 26, and causes the customer mobile phone 3 to display the vacant seat status display screen 75 through the drawing processing unit 16. On the vacant seat status display screen 75, a vacant seat presence / absence display 75a, a today's reservation item 75b, a reservation item 75c for tomorrow or later, and a return button 75d are displayed.

When the customer designates the reservation item 75b today,
A telephone number display screen 76 is displayed on the customer side mobile phone 3. When the return button 75d is instructed, the screen returns to the previous screen. On the telephone number display screen 76, a telephone number 76a of the store and a return button 76b are displayed.
When the return button 76b is instructed, the screen returns to the previous screen.

On the other hand, when the customer designates the reservation item 75c for tomorrow or later, the reservation screen 77 is displayed on the customer side mobile phone 3. On the reservation screen 77, a reservation date / time selection field 77a, a screen shift button 77b and a return button 77c are displayed. When the customer inputs a predetermined item in the reservation date / time selection field 77a and instructs the screen shift button 77b, the customer confirmation screen 78 is displayed on the customer side mobile phone 3. When the return button 77c is instructed, the screen returns to the previous screen.

On the customer confirmation screen 78, a customer name display field 78a, a customer telephone number display field 78b, a customer mail address display field 78c, a reservation button 78d and a return button 78e are displayed. When the customer confirms his / her name or the like on the customer confirmation screen 78 and then instructs the reservation button 78d, a registration completion screen 79 is displayed on the customer side mobile phone 3. When the return button 78e is instructed, the screen returns to the previous screen. In addition, the customer confirms that the registration completion screen 79 is OK.
When the button 79a is instructed and the OK button 79a is instructed, the reservation is completed and the screen changes to the store page 30.

FIG. 13 is a diagram for explaining the procedure when a customer uses the customer-side mobile phone 3 to register as a member in a store.
When the customer designates the member registration item 30f of the store page 30, the member registration screen 80 is displayed on the customer side mobile phone 3. On the member registration screen 80, items such as “member registration”, “member registration edit”, and “stop membership” and a return button 80b are displayed. Customer registration item 80
When a is designated as a, the control unit 12 displays the customer information input screen 81 on the customer side mobile phone 3 through the drawing processing unit 16. If the back button 80b is designated, the screen returns to the previous screen.

The customer information input screen 81 has a mobile phone number input field 81a, a mail address input field 81b, a name input field 81c, a sex input field 81d, a birthday input field 81e, a postal code input field 81f, and a screen shift button 81g. And a return button 81h is displayed. The customer selects each of the above 81
Screen transition button 8
When 1 g is designated, the detailed address input screen 82 is displayed on the customer side mobile phone 3. If the back button 81h is instructed, the screen returns to the previous screen.

On the detailed address input screen 82, the address specified by the postal code is displayed, and the detailed address input field 82a for inputting further detailed address and the screen shift button 8 are displayed.
2b and a return button 82c are displayed. When the customer inputs in the detailed address input field 82a and instructs the screen shift button 82b, the customer information confirmation screen 83 is displayed on the customer side mobile phone 3. When the return button 82c is instructed, the screen returns to the previous screen.

On the customer information confirmation screen 83, the entered customer information 83a, a registration button 83b and a return button 83c.
Is displayed. The customer confirms the customer information 83a selected and input by himself / herself, and then instructs the registration button 83b.
Then, the customer data table creation unit 15 uses the customer information 8
3a is stored in the customer data table storage unit 24. At the same time, a confirmation email is sent to the registered store. When the return button 83c is instructed, the screen returns to the previous screen. Further, after registration of the customer information, the registration completion screen 84 is displayed on the customer side mobile phone 3. When the customer instructs the OK button 84a on the registration completion screen 84, the screen returns to the store page 30.

FIG. 14 is a diagram showing an example of a coupon mail displayed on the customer side mobile phone 3. The PR sentence 85a is included in the e-mail sent from the server 1 according to the instruction from the store.
Then, the URL 85b of the campaign dedicated page and the return button 85c are displayed. When the customer specifies the URL 85b of the campaign-specific page, the coupon screen 86
Is displayed. In addition, if the back button 85c is instructed,
The screen before displaying the mail is displayed. Coupon screen 86
Displays a coupon image 86a, a fixed text 86b, and a button 86c for moving to a store page.

The above-described embodiments are examples of preferred embodiments of the present invention, but the present invention is not limited to these, and various modifications can be made without departing from the gist of the present invention. Is. For example, in the above-described embodiment, the shop side and the customer side each exchange the service data with the mobile phone, but the present invention is not limited to the mobile phone. In particular, the store side may be an information processing device such as a personal computer. On the other hand, it is necessary for the customer side to be a portable information device because it is assumed that the customer can carry it. However, it may be a device such as a PDA (Personal Digital Assistant) other than the mobile phone.

Further, the privilege data is not limited to the data with the coupon for discounting at the store. It may be possible to confirm whether or not the prize is won on the screen of the store or the customer side mobile phone 3 by using the data describing the privilege to receive the prize for free or the data describing the lottery number.

Further, instead of transmitting the material specifying data from the store side mobile telephone 2a to the server 1, the material data may be transmitted. Further, the server 1 may create the privilege data based on the material data and transmit the privilege data to the customer side mobile phone 3 instead of transmitting it to the store side mobile phone 2a.

Further, a data table in which material data and material specifying data are associated with each other may be stored inside the store side mobile phone 2a. In this case, it is possible to create and display the privilege data without transmitting / receiving the data between the store side mobile phone 2a and the server 1.

Similarly, from the store side mobile telephone 2a to the server 1
Even when the material identification data is sent to the server 1,
May select the material data based on the material specifying data and transmit the material data to the customer side mobile phone 3 so that the privilege data can be formed by the material data. Alternatively, the server 1 may select the material data based on the material specifying data, create the privilege data, and then transmit the privilege data to the customer side mobile phone 3.

Further, the customer instruction data may be the customer's name or mail address as long as the customer instruction data can directly identify the customer. Further, the customer attribute refers to data indicating the nature of the customer such as the gender of the customer and the age range.

[0085]

According to the present invention, it is possible to promote sales at a low price without fail and without giving the customer a sense of discrimination.

[Brief description of drawings]

FIG. 1 is a configuration diagram illustrating each embodiment of a sales promotion data processing system and a sales promotion data processing device of the present invention.

FIG. 2 is a diagram showing an aspect in which coupon data, which is privilege data, is created by communication between the store side mobile phone and the sales promotion data processing device of FIG.

FIG. 3 is a diagram showing a flow when logging in to a sales promotion data processing device from a store side information processing device (store side mobile phone) in the sales promotion data processing system of FIG. 1;

4 is a diagram illustrating an operation procedure when a home page is edited from a store-side information processing device (store-side mobile phone) in the sales promotion data processing system of FIG.

5 is a diagram illustrating an operation procedure when vacant seat status registration is performed from a store-side information processing device (store-side mobile phone) in the sales promotion data processing system of FIG.

FIG. 6 is a diagram illustrating an operation procedure for registering an online coupon from a store-side information processing device (store-side mobile phone) through home page editing in the sales promotion data processing system of FIG. 1.

7 is a diagram illustrating an operation procedure when a coupon mail is directly transmitted from a store information processing device (store side mobile phone) by mail in the sales promotion data processing system of FIG.

8 is a diagram illustrating an operation procedure when registering customer information from a store-side information processing device (store-side mobile phone) in the sales promotion data processing system of FIG.

FIG. 9 is a diagram illustrating an operation procedure of opening an introduction screen of a store desired by a customer from a customer side mobile terminal (customer side mobile phone) in the sales promotion data processing system of FIG. 1;

[FIG. 10] From the store introduction screen (store page) in FIG. 9,
It is a figure explaining the operation procedure when introducing a store and browsing a map.

[FIG. 11] From the store introduction screen (store page) in FIG. 9,
It is a figure explaining the operation procedure at the time of browsing a menu and a coupon.

[FIG. 12] From the store introduction screen (store page) in FIG. 9,
It is a figure explaining the operating procedure when making a reservation while browsing the introduction screen and vacant seat situation of the store which a customer desires.

[FIG. 13] From the store introduction screen (store page) in FIG. 9,
It is a figure explaining the operation procedure at the time of registering a member.

FIG. 14 is a diagram illustrating an operation procedure when a customer browses a coupon mail in the sales promotion data processing system of FIG.

[Explanation of symbols]

1 server (sales promotion data processing device) 2 store side terminal (store side information processing device) 2a store side mobile phone (store side information processing device) 3 customer side mobile phone (customer side mobile terminal) 4 internet network (communication line) 11) Input / output interface (data receiving means, data transmitting means, privilege data transmitting means, search result transmitting means) 14 privilege data creating section (privilege data creating processing means) 15 customer data table creating section (customer data table creating means) 19 Customer Information Retrieval Unit (Retrieval Means) 23 Material Data Storage Unit (Material Data Storage Means) 24 Customer Data Table Storage Unit (Customer Data Table Means)

Claims (8)

[Claims] 1. A communication is possible between a store-side information processing device managed by a store that provides a product or a service and the store-side information processing device, in order to promote sales of the product or the service. And a communication line network that enables mutual communication between the store side information processing device and the sales promotion data processing device. The device transmits store data specifying the store, and material specifying data specifying the material data forming the privilege data indicating that the store can provide the customer with a privilege, to the sales promotion data processing device, Upon receiving the material specifying data, the sales promotion data processing device selects the material data corresponding to the material specifying data, and displays the screen of the store side information processing device. A sales promotion data processing system, characterized in that the privilege data is processed so that it can be displayed, and the material data or the privilege data is transmitted to the store-side information processing device. 2. A store-side information processing device managed by a store that provides a product or a service, and the store-side information processing device can communicate with each other to promote sales of the product or the service. And a communication line network that enables mutual communication between the store side information processing device and the sales promotion data processing device. The device transmits store data that specifies the store and material data that configures privilege data indicating that the store can provide a privilege to the customer to the sales promotion data processing device, and the sales promotion data processing. When the device receives the material data, the device creates the privilege data, and transmits the privilege data to the store-side information processing device. Sales promotion data. Processing system. 3. A store-side information processing device managed by a store that provides goods or services, a customer-side mobile terminal carried by a customer who uses the store, the store-side information processing device, and the customer-side mobile terminal. A sales promotion data processing device that is communicable with each other and that processes data for promoting the sale of the product or the service; the store-side information processing device and the customer-side mobile terminal;
A communication line network that enables mutual communication with the sales promotion data processing device, the store-side information processing device stores store data that identifies the store, and the store provides a benefit to the customer. The material data that constitutes the privilege data indicating that the material can be provided or the material specifying data that specifies the material data is transmitted to the sales promotion data processing apparatus, and the sales promotion data processing apparatus uses the material data or the material specification. When the data is received, processing is performed so that the privilege data can be displayed on the screen of the store-side information processing device, and the material data or the privilege data is transmitted to the store-side information processing device. When the customer instruction data for instructing the customer who should transmit the privilege data is received from the information processing device, the privilege is received by the customer side portable terminal of the customer Promotional data processing system characterized by delivering the displayable data a over data. 4. When the sales promotion data processing device receives data specifying the shop and the customer from the shop information processing device, the sales promotion data processing device is based on the attribute of the customer included in the data specifying the customer. Create a customer data table classified by, the store-side information processing device, when the attribute of the customer to which the privilege data is to be transmitted to the sales promotion data processing device, the sales promotion data processing device, 4. The sales promotion data processing system according to claim 3, wherein the customer data table is searched based on the attribute of the customer, and the search result is transmitted to the store side information processing device. 5. A data receiving means for receiving store data specifying a store providing a product or service and material specifying data specifying material data constituting privilege data indicating that the store can provide a benefit to a customer. And a material data storage unit that stores the material data corresponding to the material identification data, and a privilege to select the material data and process the privilege data so that it can be displayed at the destination of the material identification data. A sales promotion data processing device comprising: a data production processing means; and a data transmission means for transmitting the material data or the privilege data to a destination of the material specifying data. 6. Data receiving means for receiving store data specifying a store that provides a product or service, and material data constituting privilege data indicating that the store can provide a customer with a privilege, and the material data. A sales promotion data processing device comprising: a privilege data creation processing unit that creates the privilege data based on the data; and a data transmission unit that sends the privilege data to a destination of the material data. 7. Store data specifying a store that provides a product or service, material data constituting privilege data indicating that the store can provide a customer with a privilege, or material specifying data specifying the material data, and A data receiving means for receiving customer instruction data for instructing a customer to which the privilege data is to be transmitted, and a privilege data creation processing means for processing so that the privilege data can be displayed at a destination of the material data or the material specifying data. And a data transmitting unit for transmitting the material data or the privilege data to the customer identified based on the customer instruction data, and a sales promotion data processing device. 8. The customer data table creating means for enabling the data receiving means to receive the data for specifying the customer, and creating a customer data table classified based on the attribute of the customer included in the data for specifying the customer. Means, customer data table storage means for storing the customer data table, search means for searching the customer data table based on the customer attribute, and transmitting the search result to the destination to which the customer attribute has been sent. 8. The sales promotion data processing device according to claim 7, further comprising: a search result transmission unit that performs the search result transmission.