JP2003016338A - Data receiving device, information provision, program and medium - Google Patents

Abstract

(57) [Summary] In a storage-type data broadcast receiver, appropriate control of the number of times of outputting advertisement information is realized. In a data receiving device (1), a receiving unit (2) for receiving advertisement information at the request of an advertiser, and provided separately to the advertiser according to the investment ratio of the advertiser, A first storage unit (3) for storing advertisement information, a ratio recording unit (5) for recording the investment ratio of the advertiser, a display unit (9) for displaying advertisement information, and an advertisement based on the investment ratio A control unit (7, 8) for controlling the display frequency of information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to information providing technology and technology for receiving provided information.

[0002]

2. Description of the Related Art Conventionally, by utilizing digital broadcasting waves,
Techniques have been proposed for providing various services and information by forcibly accumulating content in a television device having a storage means such as a hard disk (hereinafter, such a device is referred to as a storage-type data broadcasting receiver). Wish 2000-1
97186).

In this data broadcasting, data is stored in a storage-type data broadcasting receiver by a system called a carousel transmission system, which distributes the same contents at a constant cycle.

In Japanese Patent Application No. 2000-197186, the storage area of a storage-type data broadcast receiver installed in the viewer's home is sold or leased to a sponsor (hereinafter referred to as an advertiser) that provides various programs and services. Then, the content for each advertiser is accumulated.

[0005] The viewer can view the accumulated contents, for example, a short-time broadcast program called a mini program, various programs such as a virtual showroom, a virtual shop, digital direct mail, a map type advertisement, an advertisement, or
I was able to receive the service.

With such a configuration, the advertiser can provide the viewer with the advertisement information and the service quickly and at low cost. On the other hand, the viewer was able to view the content free of charge at the expense of the sale of the storage area to the advertiser.

[0007] However, the advertiser's original purpose is to accumulate the advertiser's advertisement in the consigned or rented storage area and allow the viewer to view it. However, in the above-mentioned related art, no consideration is given to controlling the number of times the viewer views the advertisement information.

[0008] Therefore, the advertisement information of the advertiser who has sold a large amount of the storage area and made a large contribution has not always been viewed by the viewer. Also, a small amount of storage area has been sold,
In some cases, the advertisement information of the advertiser who made a small investment is frequently viewed by the viewer.

On the other hand, in traditional television advertisements and radio advertisements, there has been adopted a method of setting an advertisement fee according to a program viewing rate and a listening rate. However, in the above-described storage-type data broadcasting receiver, the content is stored in the storage area for a long period of time and can be viewed at the time desired by the viewer, which makes it difficult to define the audience rating.

Conventionally, banner advertisements have been used on websites on the Internet. In this banner advertisement, a mechanism is adopted in which the fee is collected depending on the record (impression) of displaying the advertisement to the viewer, that is, the number of times the banner advertisement is displayed. In this method, the banner advertisement is no longer required to be displayed after a predetermined number of impressions have been obtained.

However, in the storage-type data broadcasting receiver, the storage area is sold or leased to the advertiser over a long period of time. Also, the term of the sale or rental is unspecified.

Therefore, merely guaranteeing the number of impressions does not result in fair output of the advertisement of the sponsor, which is the investor. That is, as long as the storage area is subdivided or leased, there is a need for a technology that outputs the advertisement information fairly and with no upper limit on the number of impressions.

[0013]

SUMMARY OF THE INVENTION The present invention has been made in view of such problems of the conventional techniques. That is, an object of the present invention is to realize appropriate control of the number of times of outputting advertisement information in a storage-type data broadcast receiver.

[0014]

The present invention adopts the following means in order to solve the above problems. That is, the present invention is provided in the data receiving device (1) by dividing the receiving unit (2) that receives the advertising information requested by the advertiser and the advertiser according to the investment ratio of the advertiser. A first storage unit (3) for accumulating the advertising information of the owner, a ratio recording unit (5) for recording the investment ratio of the advertiser, a display unit (9) for displaying the advertising information, and the investment ratio A control unit (7, 8) for controlling the display frequency of the advertisement information based on the above.

The investment ratio may be distributed, for example, in the same manner as the advertisement information. Further, for example, the data receiving device (1) may calculate the occupancy rate of the first storage unit that stores the advertisement information.

Preferably, the data receiving device (1)
Further includes an operation unit (10) for detecting an operation on a display target on the display unit, wherein the advertisement information is first information including an advertisement, and the advertisement is operated by the operation unit to display the advertisement. And second information forming such an instruction unit, the control unit (7, 8), based on the investment ratio,
The display frequency of the second information may be controlled.

Here, the first information is, for example, a banner advertisement or the like, and forms a link to the second information. The second information is detailed information linked to the first information, such as a digital showroom.

Preferably, the data receiving device (1)
May further include a second storage unit (4) for storing the content provided to the viewer, and the display unit may display the second information together with the content. Here, the content is, for example, a program provided to the viewer.

Preferably, the data receiving device (1)
Is a performance recording unit (6) that records the relationship between the number of times the second information is displayed and the predetermined behavior performance of the viewer for each advertiser.
Further, the control unit (7, 8) may control the display frequency of the second information by adjusting the expected value of the predetermined action record of the viewer to a frequency according to the investment ratio.

Preferably, the predetermined action may be an operation on the second information by the operation unit.

[0021] Preferably, the predetermined action may be the purchase of a product or service to be advertised based on advertisement information.

The present invention also includes a step of receiving advertisement information requested by the advertiser, and storing the advertisement information of the advertiser in a storage unit divided and provided to the advertiser according to the investment ratio of the advertiser. The step of accumulating, the step of referring to the investment ratio of the advertiser (S101), and the advertising step of controlling and displaying the display frequency of the advertising information based on the investment ratio (S101)
103), and an information providing method including

Further, the present invention is an information providing method for controlling a data receiving device for accumulating received information, which has an accumulating unit, and a step of distributing advertisement information, and an investment ratio of an advertiser requesting an advertisement. And a step of delivering information related to the above, and controlling the output frequency of the advertisement information accumulated in the data receiving device based on the investment frequency.

The present invention may be a program that causes a computer to realize any of the above functions. Further, the present invention may be one in which such a program is recorded in a computer-readable recording medium.

Here, the computer-readable recording medium is a recording medium that stores information such as data and programs by electrical, magnetic, optical, mechanical, or chemical action and can be read by a computer. Say. Among such recording media, those removable from the computer include, for example, floppy (registered trademark).
Disc, magneto-optical disc, CD-ROM, CD-R / W, DVD, DA
There are T, 8mm tape, memory card, etc.

Further, a hard disk, a ROM (Read Only Memory), etc. are provided as a recording medium fixed to the computer.

[0027]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will be described below with reference to the drawings.

<< First Embodiment >> A first embodiment of the present invention will be described below with reference to the drawings of FIGS.

FIG. 1 is a system configuration diagram of a television receiver 1 with a storage device (hereinafter, simply referred to as storage television 1) according to the present embodiment, and FIG. 2 shows a concept of a storage-type advertisement medium in this storage television 1. 3 is a conceptual diagram showing the product image of the digital showroom shown in FIG. 2, FIG. 4 is a diagram showing a structure of contents in the storage television 1, and FIG. FIG. 6 is an example of contents displayed on the storage television 1, FIG. 6 is a data structure diagram of the investment ratio table 5 shown in FIG. 1, and FIG.
8 is a data structure diagram of the display content count table 6 shown in FIG. 8, FIG. 8 is a data structure diagram of a total number management table used in the storage television 1, and FIG.
FIG. 10 is a configuration example of a data carousel that distributes contents, advertisement information, information of the investment ratio table 5 and the like from the broadcasting station to the storage television 1 in the present embodiment, and FIG. 11 is a flowchart showing a display process, and FIG.
5 is a flowchart showing details of the advertisement display count control process shown in FIG.

<System Configuration> FIG. 1 shows the system configuration of the storage television 1 in this embodiment. The storage television 1 includes a tuner 2 that receives a digital broadcast wave from a broadcasting satellite or a communication satellite, and an advertisement information storage device 3 that stores advertisement information in the digital broadcast received by the tuner 2.
Of the digital broadcasting received by the tuner 2, the content information storage device 4 that receives content information (content information is also referred to as a program) and the investment ratio of the advertiser (that is,
Investment ratio table 5 for recording, for each advertiser, an occupancy ratio occupying the storage area of the advertisement information storage device 3, a display content count table 6 for recording the number of times of displaying advertisement information for each advertiser, advertisement information and contents A server 7 for controlling the display of information, a browser 8 for instructing the server 7 to display advertisement information and content information in response to a viewer's operation, and a monitor 9 for outputting advertisement information and content information.
And an operation unit 10 that detects a user operation and transmits it to the browser 8.

The tuner 2 receives a digital broadcast wave via an antenna (not shown) and decodes content, advertisement information, or other information. This tuner 2 is DR
It is known as an ID (Digital Integrated Receiver / Decoder).

The advertisement information storage device 3 and the content information storage device 4 are, for example, hard disks, DVDs (Di
gital Versatile Disk).

The advertisement information storage device 3 records the advertisement information decrypted by the tuner 2. Further, the content information storage device 4 records the content information decrypted by the tuner 2. In the present embodiment, the advertisement information storage device 3 and the content information storage device 4 are, for example, BML (Broadcast Ma
rkup Language) to store information. However, the implementation of the present invention is not limited to BML content.

Of these, the advertisement information storage device 3 is divided into predetermined units and is lent to an advertiser who requests an advertisement (in the present embodiment, the advertiser is also called an investor). The above-mentioned Japanese Patent Application No. 2000-197186 proposes in detail the mechanism of lending the storage area of the storage television 1 to the advertiser.

The investment ratio table 5 is composed of a memory. In the investment ratio table 5, the investment ratio of the sponsor of the advertisement is recorded. This investment ratio matches the occupation ratio of the storage area of the advertisement information storage device 3. The information indicating such investment ratio is distributed by digital broadcasting waves, and the tuner 2
And is recorded in the investment ratio table 5.

The server 7 is a program executed on a CPU (not shown) and processes BML information recorded in the advertisement information storage device 3 or the content information storage device 4. That is, the server 7 retrieves BML advertisement information or content information according to an instruction from the browser 8 and displays it on the browser 8.

Further, the server 7 records the record of the number of times of advertisement display for each advertiser in the display content count table 6 as the advertisement is displayed. Similar to the investment ratio table 5, the display content count table 6 is also secured in the memory.

The browser 8 is also a program executed on a CPU (not shown). The browser 8 displays an operation screen on the monitor 9. Then, the browser 9 is the operation unit 1
Detect an operation on the operation screen of the viewer through 0. Then, the browser 9 instructs the server 7 to display the advertisement information and the content information according to the operation.

According to this command, the server 7 delivers the advertisement information and the content information to the browser 8. Browser 8
Monitors the delivered advertisement information and content information 9
Display on the operation screen of. When the delivered advertisement information includes voice or sound, the browser 8 outputs the voice or sound from a speaker (not shown).

The monitor 9 displays an operation screen, content information, advertisement information and the like according to a command from the browser 8. The monitor 9 is, for example, a CRT, a liquid crystal display, a film type liquid crystal display device, a PDP (plasma display pane).
l), EL (electro luminescence) panel, FED (f
ield emission display). The monitor 9 is also provided with a speaker (not shown).

The operation unit 10 detects the operation of the viewer and transmits it to the browser 8. The operation unit 10 is, for example, a remote controller, a touch panel, a push button dial, or the like.

<Concept of Storage-Type Content> FIG. 2 shows the concept of the storage-type advertisement medium in the storage TV 1. A typical advertisement used in the storage-type advertisement medium is a digital showroom (also called a virtual showroom) or a virtual shop.

The digital showroom is an advertiser's showroom realized on the monitor 9. In order to store the information of the digital showroom, the area of the advertisement information storage device 3 is divided and the advertisement is distributed or rented to the advertiser. The advertiser accumulates and stores its own company information, product information, entertainment information, etc. in the area in the advertisement information storage device 3 that has received the loan.

When the storage TV 1 is equipped with a backyard system such as an upstream line, the virtual showroom becomes a virtual shop. In the virtual shop, the viewer can purchase a product that he or she likes by operating the operation unit 10. As such an upstream line, a telephone line, FWA (fixed wireless
access) etc. may be used.

The viewer's access to such a storage type advertisement medium may be triggered by a predetermined operation of the viewer. For example, in the portal banner or the mail advertisement, when the viewer clicks a specific link using the operation unit 10, the display on the monitor 9 may be switched to the digital showroom. In addition, commercials before, during, or after stored programs, satellite broadcast programs, and terrestrial broadcast programs,
In a commercial displayed in parallel with these programs, the display of the monitor 9 may be switched to the digital showroom when the viewer clicks a specific link using the operation unit 10.

FIG. 3 is a diagram showing a product image of the digital showroom (storage area of the advertisement information storage device 3) shown in FIG. This storage area is secured on the advertisement information storage device 3 of the storage television 1, as described in FIG.

Then, for example, 200 MB, 100 M
It is divided into areas such as B and 10 MB, and is sold or rented to the advertiser according to the investment amount. The investor distributes the information constituting the digital showroom of the investor via the digital broadcasting wave of the broadcasting company. Since the ID of the investor is added to the distributed information, it is stored in the area for each investor according to the ID. The procedure for distributing such information and storing it in the storage television 1 is described in the above-mentioned Japanese Patent Application No. 2000-19718.
No. 6 is proposed.

FIG. 4 is a diagram showing a structure of contents in the storage television 1. In the present embodiment, the content is, for example, a short-time accumulated program. This stored program is stored in the content information storage unit 4.

To view this accumulated program, the viewer must
First, a menu for accessing the content information storage unit 4 is selected. Then, a list of contents (programs) is displayed on the portal screen. Then, the viewer selects a desired program from the list of contents and starts viewing the program.

In this embodiment, both the portal screen and the program screen have a main window 11 and an advertisement window 12. A list of programs is displayed on the main window 11 of the portal screen. On the other hand, each program is displayed on the main window 11 of the program screen (this is also called a program window in particular).

Further, the advertisement window 12 is displayed in both the portal window and the program window. In this advertisement window 12, a link to each advertiser's digital showroom is displayed. The display frequency of the link for each advertiser displayed in the advertisement window 12 is determined by the investment ratio of the advertiser.

FIG. 5 shows an example of contents displayed on the storage television 1. In FIG. 5, the main window 11
, A performance program of a female singer is displayed. Also,
In the advertisement window 12, the car of the car maker "ABC Motorworks" is displayed together with the character string "All New Style". In this advertisement window 12, moving images, still images, tastes, etc. are displayed.

When the viewer clicks on the advertisement window 12, the screen is switched to the digital showroom of this automobile maker (in FIG. 5, the screen titled "ABC Mortorworks presents").

As shown in FIG. 5, in addition to the main window 11 and the advertisement window 12, a text window may be provided for displaying the advertisement text indicating the advertisement content.

<Data Structure> The data structure of main data used by the present storage television 1 will be shown below. Storage TV 1
Saves these data in a memory (not shown). Figure 6
FIG. 2 is a diagram showing a data structure of investment ratio table 5 shown in FIG. 1.

Each row of this table has an advertiser ID for identifying the advertiser and the investment ratio of the advertiser.
The storage television 1 searches the investment ratio table 5 by using this advertiser ID as a key, and obtains the investment ratio of each advertiser.

FIG. 7 is a data structure diagram of the display content count table 6 shown in FIG. Each row of this table has an advertiser ID, a prescribed advertisement display count / day, and a performance advertisement display count / day.

In this embodiment, the number of times the advertisement is displayed during the unit period is controlled to a predetermined ratio. One day is used as such a unit period (also referred to as a frequency monitoring period). However,
Other periods, such as 12 hours, the number of days of 2 days or more, 1 week, 1 month, and 1 month or more may be used as the unit period.

In FIG. 7, the prescribed advertisement display frequency is the standard display frequency of the link to the digital showroom for each advertiser within the unit period (in the present embodiment, the display of the link to this digital showroom). The number of times is also simply referred to as the number of times the advertisement is displayed). This is during the unit period, for example,
It is determined by multiplying the total display count of all links displayed during the past day by the investment ratio of each advertiser. on the other hand,
The actual advertisement display count is the current value of the link display count during the unit period.

Therefore, when the specified advertisement display count and the actual advertisement display count match for each advertiser, the display count of the link to the advertisement of each advertiser is proportional to the investment ratio. Further, the difference between the prescribed advertisement display count and the actual advertisement display count is the deviation.

FIG. 8 is a data structure diagram of the total number management table used in the storage television 1. This total number management table has fields for the total number of advertisers, the number of times monitoring period, the total number of times of display within the period, and the previous advertiser.

The total number of advertisers is the number of advertisers who have requested an advertisement on the storage television 1. The frequency monitoring period is as shown in FIG.
It is the unit period described in. In the present storage television 1, the number of advertisements (the number of times a link is displayed) in a unit period is monitored, and the advertiser's link to be displayed next is determined.

The total display count within the period is the total display count of advertisements in a unit period. This display count is multiplied by the investment ratio of each advertiser to obtain the specified advertisement display count of each advertiser. The previous advertiser is the advertiser I of the previously displayed advertisement.
It is D.

In the main storage television 1, the display content count table 6 shown in FIG. 7 is searched by the previous advertiser, and the number of times the actual result advertisement is displayed is controlled by the advertiser next to the advertiser of the advertisement displayed last time. The process is started. The unit period starts at midnight and ends at 12:00 pm for the unit period of one day, for example. The start of such a unit period may be set when the storage television 1 is shipped from the factory or when the viewer purchases it, depending on the type of the period.

FIG. 9 shows an example of the structure of a data carousel for distributing contents, advertisement information, information in the investment ratio table 5 or the like from the broadcasting station to the storage television 1 in this embodiment. Broadcasters of digital broadcasting repeatedly deliver information of the same content by this data carousel. The data carousel transmission system is defined by the Association of Radio Industries and Businesses as "data broadcasting coding system and transmission system standard in digital broadcasting (ARIB STD-B24)".

The data carousel is, for example, the contents C1 to CN, the information of the investment ratio table 5, and the advertisement information P1.
~ PN etc.

The contents C1 and the like are information stored in the content information storage device 4, and are, for example, stored programs. The investment ratio table information is information indicating the investment ratio of the advertiser, and the investment ratio table 5 shown in FIG.
Stored in.

Further, the advertisement information P1 and the like are information indicating a digital showroom of a specific advertiser and a link to the digital showroom. The storage television 1 repeatedly receives this data carousel and stores it in the advertisement information storage device 3 and the content information storage device 4.

<Operations and Effects> FIG. 10 is a flow chart showing the storage type content display processing executed in the storage television 1.

When the viewer selects the display of the storage type content by the operation unit 10, the storage television 1 starts the processing shown in FIG. In this process, first, the storage television 1 displays a portal screen (S1).

Next, the storage television 1 executes the advertisement display frequency control process to display the advertisement of the advertiser in the advertisement window 12 on the portal screen (S2).

Next, the storage television 1 is in a state of waiting for the viewer's operation (S3). When the storage television 1 detects a viewer's operation, the storage television 1 determines whether or not the operation is a content display process (S4). The content display processing means the display processing of the program screen shown in FIG.

When the operation is not the content display processing, other processing is executed (S9), and then the control is transferred to S8. On the other hand, when the operation is a content display instruction, the storage television 1 starts displaying the designated program (S
5).

Next, the storage television 1 executes the advertisement display frequency control process to display the advertisement of the advertiser in the advertisement window 12 of the program screen (S6). After that, the storage TV 1
The operation waits for the viewer (S7).

Next, the storage television 1 determines whether or not the viewer's operation ends the display (S8). When the viewer's operation ends the display, the storage television 1 ends the process. on the other hand,
If the display has not ended, the storage television 1 returns the control to S3.

FIG. 11 shows the advertisement display frequency control process (see FIG. 10).
5 is a flowchart showing details of S2 or S6). In this process, the storage television 1 first searches the total number management table for the previous advertiser, and based on this, finds the next advertiser (the advertiser who is the target of determining whether to display the advertisement next). It is determined (S100). That is, the advertiser ID recorded last time by the advertiser is searched in the display content count table 6, and the advertiser in the next row of the advertiser is selected as the “next advertiser”.

Then, the storage television 1 determines whether or not the prescribed advertisement display count of "next advertiser" is greater than the actual advertisement display count in the display content count table 6 (S101).

When the prescribed advertisement display count of the "next advertiser" is less than or equal to the actual advertisement display count, the storage television 1 determines whether or not the advertisement display counts of all investments have been confirmed.

If all advertisers have been confirmed, the storage television 1 shifts the control to S103. This is because, for all advertisers, the actual advertisement display number exceeds the prescribed advertisement display number (matches), and therefore the advertisement of the advertiser may be displayed for the time being.

If it is determined in step S102 that all advertisers have not been confirmed, the storage television 1 executes control in step S1.
Return to 00. This is to confirm the number of times the advertiser has displayed the advertisement that has not been confirmed.

On the other hand, in the determination of S101, when the prescribed advertisement display count of the "next advertiser" is greater than the actual advertisement display count, the storage television 1 displays the advertisement of the advertiser (link to the digital showroom). (S103).

Next, the storage television 1 updates the values of the total number management table and the display content count table 6 (S104). This is the total display count within the period of the total number management table, the previous update of the advertiser, the specified advertisement count / day and the actual advertisement display count / of the display content count table 6.
It is an update of the day. Then, the storage television 1 ends the advertisement display count control process.

As described above, the storage television 1 of the present embodiment controls the number of times the advertiser displays the advertisement in the stored advertisement according to the investment ratio to the storage area. For this reason,
As long as the advertiser is renting the storage area of the advertisement information storage device 3, the advertiser can display advertisements according to the investment ratio without being limited by the total number of impressions.

<Modification> In the above embodiment, the storage television 1 in which the tuner 2, the advertisement information storage device 3, the content information storage device 4 and the monitor 9 are integrated has been described. However, implementation of the present invention is not limited to such a configuration. For example, the tuner 2 may be separated from the monitor 9.

The tuner 2 may be equipped with a CPU for executing the server 7 or the browser 8 and configured as a set top box. In that case, the advertisement information storage device 3 and the content information storage device 4 may be built in the set top box. Further, the advertisement information storage device 3 and the content information storage device 4 may be configured as a storage device separated from the set top box.

In the above embodiment, the server 7 and the browser 8
Was performed on a single storage TV 1. However, implementation of the present invention is not limited to such a configuration. For example, the server 7 may be executed by a home server including the tuner 2, the advertisement information storage device 3, and the content information storage device 4, while the browser 8 may be executed by a CPU on the display device side including the monitor 9.

In the above embodiment, the server 7 and the browser 8
The content information and advertisement information are displayed. However, implementation of the present invention is not limited to such a configuration. For example, the browser 8 may directly access the advertisement information storage device 3 and the content information storage device 4, and display the content information and the advertisement information. In that case, the server 7 may not be used.

<< Second Embodiment >> A second embodiment of the present invention will be described with reference to FIGS. FIG. 12 is a data structure diagram of a digital showroom access management table in the storage television 1 of the second embodiment.
FIG. 14 is a data structure diagram of a total number management table in the second embodiment, FIG. 14 is a flowchart showing an advertisement display count control process in the present embodiment, and FIG. 15 is a digital showroom display process (other processes). 16 is a data structure diagram of a product / service purchase record management table in the modified example of the present embodiment, and FIG. 17 is a data structure diagram of the total number management table in the modified example of the present embodiment. is there.

In the first embodiment, the advertisement by the storage television 1 in which the number of times the advertisement (link to the digital showroom) is displayed is controlled according to the investment ratio of the storage television 1 in the storage area has been described.

In this embodiment, the storage television 1 for controlling the number of times of displaying advertisements (links to the digital showroom) so that the number of times of accessing the digital showroom follows the investment ratio will be described. Other configurations and operations of the second embodiment are similar to those of the first embodiment. Therefore, the same components are designated by the same reference numerals and the description thereof is omitted. Further, the drawings of FIGS. 1 to 11 are referred to as necessary.

<Data Structure> FIG. 12 is a data structure diagram of a digital showroom access management table for managing the number of times of digital showroom access in the storage television 1 of the second embodiment.

In the table of FIG. 12, each row has a specified number of access times / day and a number of actual access times / day, and each row has a specified number of advertisement display times / day and a number of actual advertisement display times / day. This is different from the display content count table 6 of the first embodiment.

The prescribed access count is calculated from the investment ratio of the advertiser, and should be originally obtained as the advertising effect.
This is the number of times the viewer has accessed the digital showroom within a unit period (corresponding to the expected value).

On the other hand, the actual access count is the actual value of the access count by the viewer within the unit period. The storage television 1 of the present embodiment updates the digital showroom access management table every time the digital showroom is accessed. Then, the advertisement display count is controlled so that the specified access count approaches the target access count.

FIG. 13 is a data structure diagram of the total number management table in the second embodiment. This table differs from the case of the first mode (FIG. 8) in that it has the total number of accesses within the period.

The total number of accesses within the period is the total number of accesses to the digital showroom by the viewer in the unit period (the number monitoring period in FIG. 13). By multiplying the total access count within this period by the investment ratio shown in FIG. 6, the prescribed access count of FIG. 12 is obtained.

<Operation and Effect> FIG. 14 is a flow chart showing the advertisement display frequency control processing in this embodiment. This process is the same as in the case of the first embodiment (FIG. 11) except for the processes of S101A and S104A.

In other words, the storage TV 1 is the next advertiser (the advertiser who is the target for determining whether to display an advertisement next).
(S100), it is determined whether the advertiser's prescribed access count is greater than the actual access count (S100).
101A).

When the specified access count of the advertiser is equal to or less than the actual access count, the advertisement is not displayed for the advertiser, and the next advertiser is searched for, as in the case of the first embodiment (S102-S100). ). However, if all advertisers have been confirmed, control is passed to S103.

On the other hand, when the advertiser's prescribed access count is greater than the actual access count, the case of the first embodiment,
Similarly, the advertisement of the advertiser is displayed (S103). Then, the total number management table and the digital showroom access management table are updated, and the process ends.

FIG. 15 is a flowchart showing the other processing (details of S9 in FIG. 10). In this process, the storage television 1 determines whether or not the display of the digital showroom is instructed (S91). If it is not the display instruction of the digital showroom, the storage television 1 ends the process as it is.

On the other hand, when the display of the digital showroom is instructed in the determination of S91 (when the advertisement linked to the digital showroom of a certain advertiser is clicked by the operation unit 10), the storage television 1 is viewed by the viewer. The digital showroom linked to the clicked advertisement is displayed (S92).

Further, the storage television 1 updates the total number management table and the digital showroom access management table (S93). Then, the storage-type television 1 ends the process.

As described above, in the storage television 1 of this embodiment, the number of times the viewer actually accesses the digital showroom is monitored. And this accumulation TV 1
Controls the display frequency of advertisements (links to digital showrooms) so that the access frequency is the investment ratio of the advertiser. Therefore, the number of times the advertisement is displayed can be controlled so that the advertisement effect according to the investment frequency is produced.

<Modification> In the second embodiment described above, the present storage television 1 controls the display frequency of the advertisement so that the viewer's access frequency to the digital showroom becomes the investment ratio of the advertiser. However, implementation of the present invention is not limited to such a configuration or procedure. For example, a particular behavior of the viewer due to the advertisement, eg, consumption behavior, may be monitored. Then, the advertisement may be displayed so that the purchase rate of the product or service, which is the consumption behavior record, becomes the investment ratio of the advertiser.

FIG. 16 is a flow chart showing the product / service purchase record management table in that case.
FIG. 3 is a data structure diagram of a total number management table in such a storage television 1.

In the table of FIG. 16, each row has the specified number of purchases / month and the actual number of purchases / month, and thus each row has the specified number of access times / day and the actual number of access times / day. This is different from the digital showroom access management table of the embodiment.

The prescribed number of purchases is the number of purchases of the product or service by the viewer within a unit period (corresponding to the expected value), which is calculated from the investment ratio of the advertiser and should be originally obtained as the advertising effect.

On the other hand, the actual number of purchases is the actual value of the number of purchases by the viewer within the unit period. This actual number of purchases can be obtained from a consumer questionnaire survey. The result of this questionnaire is
You may deliver to each storage television 1. Alternatively, each storage television 1 may display a questionnaire screen for each predetermined period, and the viewer of the storage television 1 may input the purchase information and collect the purchase information.

The storage television 1 controls the number of advertisements displayed so that the actual number of purchases approaches the specified number of purchases.

FIG. 17 is a data structure diagram of the total number management table in the storage television 1. This table is
This is different from the case of the second mode (FIG. 13) in that it has the total number of purchases within a period.

The total number of purchases within a period means a unit period (see FIG. 17).
Then, the number of purchases per viewer during the number monitoring period). When the purchase history is collected by the questionnaire survey, the total number of purchases of the questionnaire respondents may be divided by the number of respondents to calculate the total number of purchases per person within the period.
The total number of purchases during the period based on such a questionnaire may be distributed to each storage television 1 by a digital broadcast wave.

Further, for example, the viewer of the storage television 1 may be made to input the purchase information, and the total number of purchases during a predetermined period (one month in FIG. 17) may be collected as the total number of purchases within the period. By multiplying the total number of purchases within this period by the investment ratio shown in FIG. 6, the prescribed number of purchases in FIG. 16 is obtained.

In this way, the advertisement display frequency may be controlled in the same manner as the processing shown in FIG. 14 so that the actual purchase frequency approaches the prescribed purchase frequency.

As described above, in the present storage television 1,
The number of times the viewer actually purchased the product or service is collected. Then, the present storage television 1 controls the display frequency of the advertisement so that the purchase frequency becomes the investment ratio of the advertiser.

Therefore, the number of times the advertisement is displayed can be controlled so that the advertisement effect according to the investment frequency is produced.

[0117]

As described above, according to the present invention,
In the storage-type data broadcast receiver, the number of times the advertisement information is output can be properly controlled according to the investment ratio of the advertiser.

[Brief description of drawings]

FIG. 1 is a system configuration diagram of a storage television 1.

FIG. 2 is a conceptual diagram showing a concept of a storage-type advertising medium in the storage TV 1.

[Figure 3] Image showing the product image of the digital showroom

FIG. 4 is a diagram showing a structure of contents in the storage television 1.

FIG. 5 shows an example of contents displayed on the storage TV 1.

FIG. 6 is a diagram showing a data structure of the investment ratio table 5.

FIG. 7 is a data structure diagram of the display content count table 6.

FIG. 8 is a data structure diagram of a total number management table in the first embodiment.

FIG. 9: Data carousel configuration example

FIG. 10 is a flowchart showing a storage-type content display process.

FIG. 11 is a flowchart showing details of advertisement display count control processing.

FIG. 12 is a data structure diagram of a digital showroom access management table.

FIG. 13 is a data structure diagram of a total number management table in the second embodiment.

FIG. 14 is a flowchart showing an advertisement display count control process in the second embodiment.

FIG. 15 is a flowchart showing other processing including display processing of the digital showroom.

FIG. 16 is a data structure diagram of a product / service purchase record management table.

FIG. 17 is a data structure diagram of a total number management table in a modified example of the second embodiment.

[Explanation of symbols] 1 Storage TV 2 tuner 3 Advertising information storage device 4 Content information storage device 5 Investment ratio table 6 Display contents count table 7 servers 8 browsers 9 monitors 10 Operation part 11 Main window 12 Advertising window

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Claims (21)

[Claims] 1. A receiving unit for receiving advertisement information requested by an advertiser, and a divided unit provided to the advertiser according to the investment ratio of the advertiser,
A first storage unit that stores advertisement information of the advertiser, a ratio recording unit that records the investment ratio of the advertiser, a display unit that displays the advertisement information, and a display frequency of advertisement information based on the investment ratio. And a control unit for controlling the data reception device. 2. An operation unit for detecting an operation on a display target on the display unit is further provided, wherein the advertisement information is first information including an advertisement, and is operated by the operation unit to display the advertisement. The data receiving device according to claim 1, further comprising: second information forming such an instruction unit, wherein the control unit controls a display frequency of the second information based on the investment ratio. 3. The data receiving apparatus according to claim 2, further comprising a second storage unit that stores content provided to a viewer, wherein the display unit displays the second information together with the content. 4. A performance recording unit that records, for each advertiser, a relationship between the number of times the second information is displayed and a predetermined behavioral performance of the viewer, wherein the control unit controls the predetermined behavior of the viewer. The data receiving device according to claim 2, wherein the expected value of the actual result is adjusted to a frequency according to the investment ratio to control the display frequency of the second information. 5. The data receiving apparatus according to claim 4, wherein the predetermined action is an operation performed on the second information by the operation unit. 6. The data receiving apparatus according to claim 4, wherein the predetermined action is purchase of a product or service targeted for advertisement by the advertisement information. 7. A step of receiving advertisement information requested by the advertiser, and a step of accumulating the advertisement information of the advertiser in a storage unit provided by being divided into the advertisers according to the investment ratio of the advertiser. An information providing method comprising: a step of referring to the investment ratio of the advertiser; and an advertising step of controlling and displaying a display frequency of advertisement information based on the investment ratio. 8. The advertisement information includes first information including an advertisement, and the advertisement is displayed when a predetermined operation is performed,
And a second information forming such an instruction unit, wherein the advertising step displays the second information at a display frequency based on the investment ratio, and a predetermined information to the second information. The information providing method according to claim 7, further comprising a step of detecting an operation and a step of displaying the first information. 9. The information providing method according to claim 8, wherein the step of displaying the second information displays the second information together with the content provided to the viewer. 10. The method further comprises a step of recording the number of times the second information is displayed, and a step of referring to a predetermined action record of the viewer, wherein the step of displaying the second information includes the step of displaying the second information. 9. The display frequency of the second information is controlled by adjusting the expected value of the predetermined action record of the viewer to a frequency according to the investment ratio based on the relationship between the number of times information is displayed and the action record. Information provision method. 11. The information providing method according to claim 10, wherein the predetermined action is an operation performed on the second information by the operation unit. 12. The predetermined action is purchase of a product or service targeted for advertisement by the advertisement information.
The information providing method described in 0. 13. An information providing method for controlling a data receiving device for accumulating received information, the information providing method comprising: a step of distributing advertisement information, and information on an investment ratio of an advertiser requesting an advertisement. And a step of distributing, the information providing method of controlling the output frequency of the advertisement information accumulated in the data receiving device based on the investment frequency. 14. A step of receiving advertisement information requested by an advertiser in a computer, and storing the advertisement information of the advertiser in a storage unit that is divided and provided to the advertiser according to the investment ratio of the advertiser. And a step of referring to the investment ratio of the advertiser, and an advertising step of controlling and displaying the display frequency of the advertisement information based on the investment ratio. 15. The advertisement information includes first information including an advertisement, and second information forming such an indication unit for displaying the advertisement when a predetermined operation is performed, The advertising step includes displaying the second information at a display frequency based on the investment ratio, detecting a predetermined operation on the second information, and displaying the first information. 15. The program according to claim 14, which comprises: 16. The step of displaying the second information comprises:
The program according to claim 15, wherein the second information is displayed together with the content provided to the viewer. 17. The method further comprises a step of recording the number of times of displaying the second information and a step of referring to a predetermined action record of the viewer, wherein the step of displaying the second information includes the step of displaying the second information. 16. The display frequency of the second information is controlled by adjusting the expected value of the predetermined action record of the viewer to a frequency according to the investment ratio based on the relationship between the number of times information is displayed and the action record. Program of. 18. The program according to claim 17, wherein the predetermined action is an operation performed on the second information by the operation unit. 19. The predetermined action is the purchase of a product or service targeted for advertisement by the advertisement information.
7. The program described in 7. 20. A program for controlling a data receiving device for accumulating received information in a computer connected to an information distribution facility, the step of distributing advertisement information, and an advertisement requesting an advertisement. And a step of distributing information relating to the main investment ratio, and controlling the output frequency of the advertisement information accumulated in the data receiving device based on the investment frequency. 21. A step of receiving advertisement information requested by the advertiser into a computer, and storing the advertisement information of the advertiser in a storage unit that is divided and provided to the advertiser according to the investment ratio of the advertiser. A computer-readable recording medium recording a program for executing the following steps: a step of referring to the investment ratio of the advertiser; and an advertising step of controlling and displaying a display frequency of advertisement information based on the investment ratio.