JP2003009202A - Ad distribution system and ad distribution method - Google Patents

Abstract

(57) [Summary] [Problem] Of mobile terminals in the vicinity of a store, advertisement information can be delivered on condition that there is an advertisement request from the mobile terminal, and how many people have delivered the advertisement information To manage the distribution results of When a store terminal searches for a mobile terminal near a store, the store terminal distributes advertisement information to the mobile terminal under a condition that an advertisement request is issued from the mobile terminal. The distribution number of the advertisement information is counted, and the counted value is registered and managed in the advertisement distribution result file 14 as the advertisement distribution result.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system, a program therefor, and an advertisement distribution method for distributing advertisement information about a store to a portable terminal when searching for the portable terminal near the store.

[0002]

2. Description of the Related Art In recent years, in mobile communication systems, mobile phone terminals have become available not only for voice calls but also for e-mail and the Internet, and the opportunities for using mobile phone terminals as information communication media have increased. For example, as described in Japanese Patent Application Laid-Open No. 080-076706, the location information and the identification information of the mobile phone terminal are searched, and the mobile phone terminal owned by the people who are within a predetermined distance from the store is stored. On the other hand, there is also known an advertisement delivery system that delivers advertisement information about the store.

[0003]

However, in this type of advertisement distribution system, the advertisement information is distributed indiscriminately to mobile phone terminals near the store, and the advertisement information is unilaterally distributed. It will only deliver, and the recipient will also receive product advertisements that they are not interested in at all, and the distributor can determine how many people viewed the advertisement. There wasn't.

An object of the present invention is to deliver advertisement information on the condition that an advertisement request is made from the mobile terminal among the mobile terminals near the store, and to how many people the advertisement information has been delivered. It is to be able to manage the delivery record of.

The means of the present invention are as follows. The invention according to claim 1 is an advertisement distribution system which, when searching for a mobile terminal near a store, distributes advertisement information regarding the store to the mobile terminal, and a mobile terminal near the store is searched. In that case, the advertisement distribution means for distributing the advertisement information to the mobile terminal and the advertisement distribution for counting the number of distributions of the advertisement information distributed by the advertisement distribution means on the condition that the advertisement request is made from the mobile terminal. It is provided with a counting means and a delivery record storing means for storing and managing the count value counted by the advertisement delivery counting part as an advertisement delivery record.

Therefore, according to the first aspect of the present invention, among the mobile terminals near the store, the advertisement information is distributed on the condition that the mobile terminal requests the advertisement, so that the user is interested in the advertisement. Effective advertisement distribution targeting people will be possible, and recipients will be able to receive only the advertisements they are interested in, and the distribution record of how many people the advertisement information has been distributed to. By managing, it is possible to grasp how many people actually browsed the advertisement information.

Furthermore, a program for realizing the main functions shown in the invention described in claim 1 described above is provided to the computer (the invention described in claim 6), and the program described in claim 1 described above is also provided. The present invention provides an advertisement distribution method for performing processing according to the main procedure shown in the invention (the invention according to claim 7).

The present invention may be as follows. When a mobile terminal near the store is searched, a terminal search counting unit that counts the number of searches for the searched mobile terminal, and a search result storage that stores and manages the count value counted by this terminal search counting unit as a search result. And means are provided (the invention according to claim 2). Therefore, according to the invention described in claim 2, in addition to having the same effect as that of the invention described in claim 1, it is possible to grasp how many people are in the vicinity of the store, and at the same time, to display the advertisement information therein. You can grasp how many people actually browsed.

After distributing the advertisement information by the advertisement distributing means, a customer information receiving means for receiving the customer information from the portable terminal, and a customer information storing means for storing and managing the customer information received by the customer information receiving means. And a determination means for determining whether or not the advertisement viewer who browsed the advertisement information has visited the customer by referring to the customer information storage means when the customer comes to the store (the invention according to claim 3). Therefore, according to the invention of claim 3, in addition to having the same effect as the invention of claim 1, it is possible to grasp how many of the advertisement viewers who have browsed the advertisement information actually visited the store. In addition to being able to do so, it becomes possible to provide customer service that gives benefits to those who browse the advertisement and come to the store.

[0010] Classification information transmitting means for transmitting the shop classification information indicating the type of product genre handled by the shop to a portable terminal near the shop is provided, and the advertisement distributing means distributes the shop classification information. When the advertisement request of a desired type is received from the mobile terminal, the advertisement information corresponding to the type is selected and delivered to the requesting mobile terminal (the invention according to claim 4). Therefore, according to the invention described in claim 4, in addition to the effect similar to that of the invention described in claim 1, the mobile terminal side that has distributed the store classification information is interested in the store classification information. Only advertisement information corresponding to the type of product genre can be received.

Further, as in the invention described in claim 5, the portable terminal receives the store classification information in a state in which desired classification information indicating a type of a product genre for which advertisement information is desired is registered and managed in advance. In this case, as a result of comparing the received store classification information with the registered desired classification information, if the registered desired classification information is included in this store classification information, the advertisement corresponding to the type By sending a request to send information, the mobile terminal side that has distributed the store classification information does not have to perform an operation to specify the type of product genre of interest from the store classification information, It is possible to automatically receive only the advertisement information corresponding to the type of product genre that has the.

[0012]

BEST MODE FOR CARRYING OUT THE INVENTION An embodiment of the present invention will be described below with reference to FIGS. FIG. 1 is a block diagram showing the overall configuration of the advertisement distribution system in this embodiment. This advertisement distribution system displays advertisement information of a store by performing short-distance wireless communication between a store terminal 1 installed in the store and a mobile terminal 2 owned by people near the store. As a means for short-distance wireless communication, Bluetooth is a weak communication standard.
h Wireless communication or IrDA wireless communication of infrared communication standard, and the store terminal 1 has, for example, a radius of 5 around the store.
The mobile terminal 2 located within a range of about 00 meters is searched, and the advertisement information is distributed. Note that the search range centered on the store depends on the surrounding environment and the functions and performance of the short-range wireless communication means, but if multiple dedicated antennas are installed near the store as needed, for example, the radius A range of about 500 meters can be set as a search target range.

In this case, the store terminal 1 does not deliver the advertisement information of the store to all the searched mobile terminals 2, but only to those who are interested in the advertisement. ing. That is, the store terminal 1 stores and manages store classification information indicating the type of product genre handled by the store (for example, pasta, wine, etc. in the case of a restaurant), and the mobile terminal 2 near the store.
, The store classification information is transmitted to each mobile terminal 2 that has been searched, and then a response from the mobile terminal 2 is used as a condition, that is, an advertisement request of a desired type is received from the mobile terminal 2. In this case, the advertisement information corresponding to the type is selected and delivered to the requesting portable terminal 2.

The mobile terminal 2 is a mobile phone or a mobile wireless communication device, and has a short-range communication function performed with the store terminal 1 in addition to a normal wide area communication function. Then, the mobile terminal 2 automatically makes the above-mentioned advertisement request to the store terminal 1. That is, desired classification information indicating the type of product genre for which advertisement information is desired is input and set in advance in the mobile terminal 2.
With this desired classification information registered and managed,
When the store classification information transmitted from the store terminal 1 is received, as a result of comparing the received store classification information with the registered desired classification information, the desired classification registered in this store classification information. If the information is included, a request to send the advertisement information corresponding to the type is made. As a result, when the advertisement information distributed from the store terminal 1 is received, this advertisement information is output to the display screen or output as voice.

FIG. 2A is a diagram showing various files provided on the shop terminal 1 side. The shop terminal 1 has a shop classification information file 11, an advertisement information file 12, and a terminal search record file 13. An advertisement delivery record file 14, a registration information file 15, and a date-based statistical file 16 are provided. The store classification information file 11 is a file that stores and manages, for example, “food, restaurant, pasta, pizza, wine, etc.” as store classification information indicating the type of product genre handled by the store as described above. The advertisement information file 12 includes, for example, “commercial advertisement information such as the number of pasta products, seasonings, discount services, etc.” as the advertisement information corresponding to each type of product genre.
Is a file for storing and managing.

The terminal search record file 13 stores and manages the number of searches for the mobile terminals 2 near the store, in other words, the number of people who have distributed the above-mentioned store classification information to the people who have passed by around the store by date. It is a file that stores and manages the accumulated value and the like. FIG. 3 (A) is a diagram showing the contents of the terminal search result file 13. In addition to having an area for storing the number of searches by date and an area for storing the cumulative number of terminal searches, searching by date is also performed. It has an area for storing a terminal individual number (terminal ID) indicating the other party.

The advertisement distribution record file 14 is stored in the portable terminal 2
It is a file that stores and manages the number of distributions of advertisement information distributed in response to the advertisement request from, that is, the number of people who are interested in advertisements by date and the cumulative value thereof. FIG. 3B is a diagram showing the contents of the advertisement distribution record file 14, and has an area for storing the number of advertisement distributions by date and an area for storing the cumulative number of advertisement distributions, and also for each date. It has an area for storing a terminal individual number (terminal ID) indicating the other party to whom the advertisement is distributed.

The registration information file 15 is a file for storing and managing the customer information when the customer information is received from the mobile terminal 2 after the advertisement information has been distributed. In this case, by referring to the registration information file 15, it is determined whether the advertisement viewer who browsed the advertisement information has visited the store. FIG. 4 is a diagram showing the contents of the registration information file 15. In addition to having an area for storing the number of registrations by date and an area for storing the cumulative number of registrations, an area for storing each registration information is provided. Have Here, the registration information is "name",
Information that indicates "phone number", "email address", "age", "sex", "number of visits", etc., of which "name", "phone number", "email address", "age",
"Gender" is an input item entered by the customer,
“Number of store visits” is a generation item generated on the side of the store terminal 1.

The date-based statistical file 16 is a file that stores and manages statistical data obtained by analyzing the contents of the terminal search result file 13 and the advertisement distribution result file 14 by date. The age / gender-specific statistical file 17 is a file for storing and managing statistical data obtained by analyzing the contents of the registration information file 15 by age and gender. FIG. 2B shows
Desired classification information file 2 provided on the mobile terminal 2 side
1, the desired classification information file 21 registers and manages the input desired classification information when the desired classification information indicating the type of product genre for which the advertisement information is desired is arbitrarily input. The desired classification information includes "Karaoke, CD & new work, food & ice cream, food & pasta / spaghetti" and the like.

FIG. 5 is a block diagram showing the overall configuration of the store terminal 1. The CPU 101 is a central processing unit that controls the overall operation of the store terminal 1 according to the operating system and various application software in the storage device 2. The storage device 102 stores an operating system, various application software, a database, character fonts, etc., and is magnetically, optically,
Recording medium 103 composed of semiconductor memory or the like
And its drive system. The recording medium 103 is a fixed medium such as a hard disk or a detachably attachable CD-ROM, floppy desk, RAM card,
It is a portable medium such as a magnetic card. In addition, the programs and data in the recording medium 103 are stored in the CP if necessary.
RAM (for example, static R
AM) 104 or the data in the RAM 104 is saved in the recording medium 103. Further, the recording medium may be provided on the side of an external device such as a server, and the CPU 101 can directly access and use the program / data in the recording medium via the transmission control unit 105.

Further, the CPU 101 can take in a part or all of the data stored in the recording medium 103 from another device side via the transmission control unit 105 and newly register or additionally register it in the recording medium 103. Furthermore, the program / data may be stored and managed on the side of an external device such as a server, and the CPU 101 is the transmission control unit 1.
It is also possible to directly access and use the program / data on the external device side via 05. On the other hand, the CPU 101
The transmission control unit 105, which is the input / output peripheral device,
In addition to the input unit 106 and the display unit 107, the short-range wireless communication unit 1
08 are connected via a bus line, and the CPU 101 controls their operations according to an input / output program.

FIG. 6 is a block diagram showing the overall configuration of the mobile terminal 2. The basic constituent elements of the mobile terminal 2 correspond to the constituent elements of the store terminal 1 described above, and
U201, storage device 201, recording medium 203, RAM2
04, wide area wireless communication unit 205, input unit 206, display unit 2
07, has a short-range wireless communication unit 208. The short-distance wireless communication unit 208 communicates with the short-distance wireless communication unit 108 on the store terminal 1 side via Bluetooth wireless communication or Ir.
Performs DA wireless communication.

Next, the operation algorithm of the advertisement distribution system in this embodiment will be described with reference to the flow charts shown in FIGS. Here, each function described in these flowcharts is stored in the form of a readable program code, and the operation according to this program code is sequentially executed. Further, the operation according to the above program code transmitted via the transmission medium can be sequentially executed. That is,
In addition to the recording medium, the program / data externally supplied via the transmission medium may be used to execute the operation peculiar to this embodiment.

FIGS. 7 to 9 are flowcharts showing in parallel the transmission / reception operations performed between the store terminal 1 and the portable terminal 2 located near the store. In order to identify the operations of the store terminal 1 and the mobile terminal 2, the code A is added to the step on the shop terminal 1 side, and the code B is added to the step on the mobile terminal 2 side. First, between the store terminal 1 and the mobile terminal 2, in order to establish a communication connection between them, a mobile terminal search process (step A1) and a store terminal search process (step B1) for searching each other are performed.

In this case, the operation according to the flowchart of FIG. 10 is performed between the store terminal 1 and the portable terminal 2. Incidentally, in order to distinguish the operation between the search side and the receiver side, the code C is added to the step on the search side, and the code D is added to the step on the receiver side. In this case, first, the shop terminal 1 on the search side is information for calling a response to each mobile terminal 2 located near the shop.
ff: ff: ... Is sent together with its own individual number ii: ii ... (terminal ID) (step C1).

When the portable terminal 2 on the receiving side receives the information ff: ff: ... Or the individual number (MAC address) addressed to itself from the store terminal 1 in a waiting state (step D1), the other party Sends its own MAC address aa: aa ... To the destination ii: ii ... (Step D2)
To do. The store terminal 1 receives the MAC address from the mobile terminal 2 (step C2). This establishes a communication connection between the store terminal 1 and the mobile terminal 2 near the store. After that, data is transmitted to each of the partner MAC addresses.

When the store terminal 1 establishes a communication connection with the mobile terminal 2 located near the store and receives the terminal individual number, the individual number of the portable terminal 2 is temporarily stored and held. (Step A2 in FIG. 7), the store classification information file 11 is accessed to read the store classification information handled in the store and transmitted to the mobile terminal 2 (step A3). In this way, when the mobile terminal 2 near the store is searched and the store classification information is transmitted, the number of searched terminals is updated. That is, the store terminal 1
Accesses the terminal search result file 13, updates the count value for today, records the individual number of the mobile terminal (step A4), and updates the cumulative value in the terminal search result file 13 (step A4). A5).

When the portable terminal 2 receives the store classification information from the store terminal 1 (step B2), it accesses the desired classification information file 21 and reads the desired classification information registered in advance to store the desired classification information and the desired classification information. The information is compared (step B3), and it is checked whether or not the desired classification information is included in the store classification information (step B4). If the store classification information does not include the desired classification information, the received store classification information is ignored in step B.
Returning to step 1, in the illustrated example, since the "pasta" matches, it is determined that the desired classification information is included in the shop classification information, and the process moves to step B5 in FIG. Request to send advertisement information to.

After transmitting the store classification information, the store terminal 1 monitors whether there is an advertisement transmission request from the portable terminal 2 (step A6 in FIG. 8). Returning to step A1 of step 1, when the advertisement transmission request is received, the advertisement information file 12 is accessed,
The requested type of advertisement information is selectively read (step A7), and this advertisement information is transmitted to the mobile terminal 2 (step A8). When the advertisement information is transmitted in this way, the number of delivered advertisements is updated. That is, the advertisement delivery record file 14 is accessed to update the count value for today and record the individual number of the mobile terminal (step A9), and update the cumulative value in the advertisement delivery record file 14 (step S9). A10).

When the mobile terminal 2 receives the advertisement information from the store terminal 1 (step B6), the mobile terminal 2 outputs this advertisement information on the display screen and outputs it as voice (step B).
7). FIG. 12 (A) shows an example of advertisement display on the mobile terminal 2 side. In this advertisement screen, “store name”, “store phone number”, “store URL address”, and “advertising information of desired product genre” Is displayed. In this example, advertisement information indicating that there is a discount service is shown for customers who visit the store after seeing this advertisement. Here, when the visitor who browsed this advertisement information goes to the store and has not visited the store in the past, an operation for instructing registration of customer information is performed (step B8). Then, the individual number of the store terminal 1 is set in the mobile terminal 2 (step B9).

Then, the process moves to step B10 in FIG. 9 and the customer information can be input. FIG. 12B shows an example of an input screen for customer information. When the necessary items are input corresponding to the items of “name”, “telephone number”, “email address”, “age”, and “sex”, The entered customer information is transmitted to the store terminal 1 as registration information (step B1).
1). Upon receiving this registration information (step A11), the shop terminal 1 accesses the registration information file 15 and newly registers the input customer information if there is no same customer information (step A12).

FIG. 11 is a flowchart showing the operations of the store terminal 1 and the mobile terminal 2 when a customer who browses the advertisement information comes to the store. The store terminal 1 and the mobile terminal 2 perform the mobile terminal search process (step A21) and the store terminal search process (step B21) according to the flowchart of FIG. 10 described above, and when both communication connections are established, It is mutually checked whether the individual number of the partner is stored (steps A22 and B22). That is, on the side of the store terminal 1, it accesses the today's date-specific advertisement distribution destination in the advertisement distribution record file 14 and determines whether or not the partner's individual number is stored (step A22).
Further, the mobile terminal 2 side determines whether or not the individual number of the store terminal set when registering a new customer is stored (step B22).

In this case, if the individual numbers of the other parties are not stored in each other, it is not the case when the user visits the store by seeing the advertisement. Therefore, the process returns to steps A21 and B21, but when the advertisement viewer comes to the store (steps A22 and B22). ), Mobile terminal 2
Transmits information indicating that the store has been visited to the store terminal 1 (step B23). The store terminal 1 displays and outputs a visit screen unique to the customer, and stores and stores visit information regarding the customer in a visit management file (not shown) (step A23).

FIG. 13 is a diagram showing a store visit screen when the user visits the store after seeing an advertisement. The name of the customer who newly visited the store, the content of the latest advertisement information distributed to the customer, and the like are displayed on the store visit screen. In this case, the link destination to the registration information of the customer is also displayed, and when the link destination is specified,
The registration information file 15 is accessed and the registration information corresponding to the customer is read out and displayed. Here, on the side of the store terminal 1, the operator confirms the advertisement information in the store visit screen to perform the discount service.

On the other hand, at the store terminal 1 side, at the end of business on a day, the contents of the terminal search record file 13, the advertisement distribution record file 14 and the registration information file 15 are referred to, and statistical processing is executed to sort by date. The statistical file 16 and the statistical file 17 by age / gender are created and output. 14A to 14C show an output example of the statistical data in this case, and FIG. 14A shows the terminal search result file 1
3, advertisement distribution record file 14, registration information file 15
2B shows a list table in which the contents of (1) are output in a list, (B) shows a statistical graph in which the contents of the statistically processed date-based statistical file 16 are graphically output, and (C) shows the statistically processed age / sex. 9 shows a statistical graph in which the contents of the statistical file 17 are output as a graph.

That is, the store terminal 1 obtains the number of mobile terminal searches for the current day and the total number thereof from the terminal search result file 13, and the advertisement distribution number for the present day and the total number thereof from the advertisement distribution result file 14. Acquire and register information file 1
The number of registrations for today and the total number thereof are acquired from 5 and allocated and arranged to create and output a list table as shown in FIG. With this, it is possible to confirm how much "the number of advertisement distributions" is with respect to "the number of mobile terminal searches" and how much "registration number" is with respect to "the number of advertisement distributions". it can. In the list table shown in FIG. 14A, “Today's registrant”, “registrant search”, and “statistical data” are displayed as link destinations, and any link destination is designated. In this case, information on the corresponding link destination is displayed.

Further, the store terminal 1 acquires the number of advertisement distributions by date from the advertisement distribution record file 14 and also acquires the number of registrations by date from the registration information file 15, and determines the number of advertisement distributions by date and by date. The date-based statistical file 16 associated with the number of registrations is created, and based on the contents of the date-based statistical file 16, a statistical graph (bar graph in integrated form) as shown in FIG. 14B is output. The statistical graph in this case has the contents for two weeks, and it is possible to easily confirm the ratio of the “registered number” to the “advertisement number” by date by a bar graph.

Further, the store terminal 1 has a registration information file 1
Each registration record in 5 is sequentially accessed, the "age" in the registration record is referred to, the "age" of each registrant is determined, and the "sex" is acquired. Then, the number of registrants by age group is counted, and the number of registrants by gender is also counted to create a chronological / gender-specific statistical file 17. Figure 1 based on the contents of this age / gender-specific statistical file 17
A statistical graph (integrated bar graph) as shown in FIG. 4 (C) is output. As a result, it is possible to easily confirm, by a bar graph, how much the ratio of registered men and women by age group is.

As described above, in this embodiment, when the store terminal 1 searches for the mobile terminal 2 near the store, on the condition that there is an advertisement request from the mobile terminal 2,
Since the advertisement information is distributed to the mobile terminal 2 and the number of distributions of the advertisement information is counted and the counted value is registered and managed as the advertisement distribution record in the advertisement distribution record file 14, the mobile terminal near the store. Of the two, effective advertisement distribution can be targeted to those who are interested in advertisements, and recipients can receive only the advertisements they are interested in, and how many people It is possible to grasp how many people actually browsed the advertisement information by the delivery record of whether the advertisement information was delivered to.

In this case, when the portable terminal 2 near the store is searched, the number of searches of the portable terminal 2 is counted, and the count value is registered and managed as the search result in the store classification information file 11. It is possible to know how many people were in the vicinity of the store and also how many people actually browsed the advertisement information. Further, when the customer information is received from the mobile terminal 2 after the advertisement information is distributed, the customer information is registered and managed in the registration information file 15. Therefore, when the customer comes to the store, the registration information is stored. File 1
Since it is determined by referring to 5 that the advertisement viewer who browsed the advertisement information has visited the store, it is possible to grasp how many of the advertisement viewers who have browsed the advertisement information actually visited the store. In addition to being able to do so, it becomes possible to provide customer service that gives a privilege to people who browse the advertisement and come to the store.

On the other hand, when the store classification information indicating the type of product genre handled by the store side is transmitted to the mobile terminal 2 near the store, and the advertisement request of the desired type is received from the mobile terminal 2. Since the advertisement information corresponding to the type is selected and delivered to the requesting mobile terminal, the mobile terminal 2 side corresponds to the type of product genre of interest from the store classification information. You can only receive advertising information. At that time, since the mobile terminal 2 registers and manages the desired classification information indicating the type of product genre for which the advertisement information is desired, when the store classification information from the shop terminal 1 is received, the received store Compare the classification information with the registered desired classification information, and as a result,
If the registered desired classification information is included in this store classification information, the request to send the advertisement information corresponding to that type is made, so there is interest in the received store classification information. It is possible to automatically receive only the advertisement information corresponding to the type of product genre of interest without performing the operation for designating the type of product genre.

In the above-described embodiment, Bluetooth of the weak communication standard is used as the short-distance wireless communication means.
Although th wireless communication and IrDA wireless communication of the infrared communication standard are shown, short distance wireless communication means via a PHF base station may be used. That is, wireless communication may be performed between the shop terminal 1 and the mobile terminals 2 for the shop via the PHF base station installed near the shop terminal 1. Alternatively, the privilege service may be provided according to the number of visits to each customer who visits the advertisement information.

Further, in the above-described embodiment, the shop terminal 1 distributes its own advertisement information, but it may be replaced by a service provider who carries out a distribution service of advertisement information. FIG. 15 shows an advertisement distribution system in this case. An advertisement distribution server 3 is installed on the side of a service provider who performs a distribution service of advertisement information, and this advertisement distribution server 3 has a network network. Each store terminal 1 is connected via (Internet) 4. The advertisement distribution server 3 centrally manages the store classification information and the advertisement information for each store registered in advance as a member. The store classification information and the advertisement information may be information transmitted from the store terminal 1 of each member via the Internet, but are created by the service provider side according to the intention of the store side. It may be.

In this case, when the store terminal 1 searches the portable terminal 2 near the store and notifies the advertisement distribution server 3 to that effect, the advertisement distribution server 3 notifies the store terminal 1
When the advertisement distribution server 3 similarly transmits the store classification information corresponding to the request to the store terminal 1 of the request source and notifies the advertisement distribution server 3 of the advertisement request from the mobile terminal 2, the advertisement distribution server 3 notifies the advertisement corresponding to the store terminal 1. Search for information and request the store terminal 1
It should be sent to. In this case, the digitized (packetized) data is transmitted and received between the advertisement distribution server 3 and the store terminal 1 by using the HTTP protocol or the like using the TCP / IP communication protocol, and Data processing may be performed in cooperation with each other while recognizing necessary processing contents by the data including the encoded control information.

On the other hand, a recording medium (for example, a CD-ROM, a floppy disk, a RAM card, etc.) in which the program codes for executing the above-mentioned means are recorded may be provided to the computer.
That is, a recording medium having a computer-readable program code, and when a mobile terminal in the vicinity of a store is searched, an advertisement is sent to the mobile terminal on the condition that an advertisement request is made from the mobile terminal. A computer-readable record recording a program for realizing a function of distributing information, a function of counting the number of distributions of distributed advertisement information, and a function of storing and managing the counted value as an advertisement distribution record. A medium may be provided.

[0046]

According to the present invention (the invention according to claim 1), among the mobile terminals in the vicinity of the store, the advertisement information is distributed on the condition that an advertisement request is made from the mobile terminal. Effective advertisement distribution targeting those who are interested is possible, and recipients can receive only the required advertisements that they are interested in, and the advertisement information has been distributed to how many people. By managing the delivery record, it is possible to grasp how many people actually browsed the advertisement information.

[Brief description of drawings]

FIG. 1 is a block diagram showing the overall configuration of an advertisement distribution system.

FIG. 2A is a diagram showing various files provided on the shop terminal 1 side, and FIG. 2B is a diagram showing a desired classification information file 21 provided on the mobile terminal 2 side.

3A is a diagram showing the contents of a terminal search record file 13 and FIG. 3B is a diagram showing the contents of an advertisement distribution record file 14. FIG.

FIG. 4 is a diagram showing the contents of a registration information file 15.

FIG. 5 is a block diagram showing the overall configuration of the store terminal 1.

FIG. 6 is a block diagram showing the overall configuration of the mobile terminal 2.

FIG. 7 is a flowchart showing in parallel a transmission / reception operation performed between a store terminal 1 and a mobile terminal 2 located near the store.

FIG. 8 is a flowchart showing a parallel transmission / reception operation subsequent to FIG. 7;

9 is a flowchart showing a parallel transmission / reception operation subsequent to FIGS. 7 and 8;

FIG. 10 is a flowchart showing an operation in the case of mutually searching for a partner in order to establish a communication connection between the store terminal 1 and the mobile terminal 2.

FIG. 11 is a flowchart showing operations of the store terminal 1 and the mobile terminal 2 when a customer who browses advertisement information comes to the store.

12A is a diagram showing an example of advertisement display on the mobile terminal 2 side, and FIG. 12B is a diagram showing an example of a customer information input screen.

FIG. 13 is a diagram showing a store visit screen when a user visits a store after seeing an advertisement.

FIG. 14A shows a list table in which the contents of a terminal search record file 13, an advertisement distribution record file 14, and a registration information file 15 are output in a list, and FIG. 14B shows a statistically processed date-based statistical file 16. The figure which shows the statistical graph which carried out the graph output of the content of FIG. 6, and (C) showed the statistical graph which carried out the graphical output of the content of the statistical file 17 by age / sex by gender.

FIG. 15 is a block diagram of an example advertisement distribution system showing an application example of this embodiment.

[Explanation of symbols]

1 store terminal 2 mobile terminals 11 Store classification information file 12 Advertising information file 13 Terminal search results file 14 advertisement delivery results file 15 Registration information file 16 Statistics file by date 17's / Statistical File by Gender 21 Desired classification information file 101, 201 CPU 102, 202 storage device 103, 203 recording medium 105 Transmission control unit 108, 208 short-distance wireless communication unit 205 Wide area wireless communication unit

Claims (7)

[Claims] 1. An advertisement distribution system that distributes advertisement information about a store to a mobile terminal when the mobile terminal near the store is searched for, when the mobile terminal near the store is searched. An advertisement distribution unit that distributes advertisement information to the mobile terminal on condition that an advertisement request is made from the mobile terminal, and an advertisement distribution counting unit that counts the number of distributions of the advertisement information distributed by the advertisement distribution unit, An advertisement distribution system comprising: a distribution record storage unit that stores and manages the count value counted by the advertisement distribution counting unit as an advertisement distribution record. 2. When a mobile terminal near a store is searched,
A terminal search counting means for counting the number of searches of the searched mobile terminals, and a search result storage means for storing and managing the count value counted by the terminal search counting means as a search result are provided. The advertisement distribution system according to item 1. 3. Customer information receiving means for receiving the customer information from the mobile terminal after the advertisement information is distributed by the advertisement distributing means, and customer information for storing and managing the customer information received by the customer information receiving means. Storage means; and a determination means for determining whether or not an advertisement viewer who viewed the advertisement information has visited the store by referring to the customer information storage means when the customer visits the store. The advertisement distribution system described in 1. 4. A classification information transmitting means for transmitting shop classification information indicating the type of product genre handled by the shop to a mobile terminal near the shop, and the advertisement distributing means stores the shop classification information. When the advertisement request of the desired classification is received from the delivered mobile terminal, the advertisement information corresponding to the type is selected and delivered to the requesting mobile terminal. Ad delivery system. 5. The portable terminal, when receiving the store classification information in a state in which desired classification information indicating a type of a product genre for which advertisement information is desired is registered and managed in advance, stores the received store classification information and the received store classification information. As a result of comparing with the registered desired classification information, if the desired classification information is included in this store classification information, a request to send advertisement information corresponding to that type is made. The advertisement distribution system according to claim 4. 6. A function of, when a mobile terminal near a store is searched for by a computer, delivering advertisement information to the mobile terminal on condition that an advertisement request is made from the mobile terminal, A program for realizing the function of counting the number of distributions of distributed advertisement information and the function of storing and managing the counted value as the advertisement distribution record. 7. An advertisement distribution method for distributing, when a mobile terminal near a store is searched, advertisement information related to the store to the mobile terminal, wherein a mobile terminal near the store is searched. On the condition that an advertisement request is made from the mobile terminal, the advertisement information is distributed to the mobile terminal, the number of distributions of the distributed advertisement information is counted, and the counted value is stored and managed as an advertisement distribution record.
An advertisement distribution method characterized by doing so.