JP2003099367A - Mail magazine distribution system and mail magazine distribution program - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an e-mail magazine distribution system and an e-mail magazine distribution program capable of efficiently creating and distributing a high-quality e-mail magazine including substantial contents. SOLUTION: An organization composed of a parent organization and a child organization,
A mail magazine distribution system for distributing a mail magazine to a customer, wherein the server 10 is managed by a parent organization.
A database 24 in which a large number of customer email addresses are registered, a database 25 in which common content created in advance by the parent organization is registered,
An email editing screen providing means for providing an email editing screen for creating an email combining the unique content created by the child organization, and an email transmitting means for sending the edited email magazine to a customer email address,
By accessing the server from the computer of the child organization, a unique content is created via the mail editing screen, and a mail magazine including the common content and the unique content is transmitted to the child organization customer.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mail magazine distribution system and a mail magazine distribution program in which an organization consisting of a parent organization and a plurality of child organizations subordinate to the parent organization distributes a mail magazine to customers. .

[0002]

As such an organization, a tire manufacturing company that manufactures tires, a sales company that sells the tires, for example, a service station (SS) head office having a large number of gas stations under its organization, a gas station, a tire shop, etc. An example is an organization (group) that consists of SS stores. In this example, the tire manufacturing company and the tire sales company correspond to the parent organization, and the SS main store and SS store
(Hereinafter referred to as SS stores, etc.) is a child organization.

At SS stores, customers sell tires, cars, car accessories, gasoline, etc. of various manufacturers.
(End user) At SS stores that sell these tires and other products to customers,
By acquiring as many customers as possible and using them continuously, we can make stable profits over the long term. To that end, acquiring continuous customers is
This is an important issue for SS stores.

On the other hand, for tire manufacturing companies and sales companies, it is possible to make a profit by selling their tires through SS stores and the like. However, tire manufacturing companies have few opportunities to communicate directly with end users. In particular, since products such as tires are not only sold to customers but also accompanied by services such as tire installation work, BtoC (corporate vs. individual) business is difficult to become mainstream.
Therefore, for a tire manufacturing company or the like, a collaboration strategy with SS stores or the like that can communicate directly with customers is important. Therefore, first of all, it is necessary to continue to acquire customers at SS stores and the like. Conventional methods have been to distribute direct mail (by mail) and leaflets. However, since these methods use paper, printing costs and postage costs are required, and there is a problem in that they are less effective at a higher cost.

Further, with the spread of the Internet in recent years, a method aiming to acquire customers by using a mail magazine is drawing attention. The mail magazine is a method of delivering information by electronic mail, and has an effect that the cost can be considerably reduced as compared with the conventional methods such as direct mail and leaflets.

[0006]

However, it is not easy for SS stores and the like to create a high quality mail magazine. E-mail magazines are generally sandwiched between a header and footer and these,
It is composed of various contents. In order to attract customers to their SS stores, etc., the contents of the contents must be enhanced. Considering the example of selling the above-mentioned tire, for example, there are contents common to the tire industry, product introduction contents of tire manufacturing companies, and original contents of SS stores. Original content such as SS stores, such as store promotion coupons, limited-time service information, etc., can be created independently at SS stores. However, contents common to the tire industry and product introduction contents of tire manufacturing companies are
It is not easy to create at stores. In addition, it is a waste of work to individually create common contents by a large number of SS stores, and the quality may vary.

The present invention has been made in view of the above circumstances, and an object thereof is a mail magazine distribution system and a mail magazine distribution which can efficiently create and distribute a high-quality mail magazine containing substantial contents. To provide a program.

[Means for Solving the Problems] In order to solve the above problems, a mail magazine distribution system according to the present invention has an organization in which a parent organization and a plurality of child organizations subordinate to the parent organization send an email to a customer. A mail magazine distribution system for distributing magazines, in which a server managed by the parent organization stores an email address database in which a large number of customer email addresses are registered and common content created in advance by the parent organization. A content database, the common content, and an email edit screen providing means for providing an email edit screen for creating an email combining the unique content uniquely created by the child organization,
A mail sending means for sending the edited mail magazine to a customer's mail address is provided, and by accessing the server from the computer of the child organization side, the unique content is created through the mail editing screen, and the child content is created. It is characterized in that an e-mail newsletter containing the common content and the peculiar content is transmitted to the customer of the organization by the e-mail transmission means.

First, the system includes a server managed by the parent organization. The server has a mail address database, in which many mail addresses of customers are registered. The customer's e-mail address may be acquired by an appropriate method. In addition, it has a content database in which common content created in advance by the parent organization is registered. Further, the server has a mail edit screen providing means for providing a mail edit screen to the child organization side. Therefore, the child organization uses the computer to access the server and display the mail edit screen on the monitor. Through this screen, it is possible to create a mail magazine that combines common content and unique content that is independently created by the child organization. Here, the common content is created on the parent organization side and does not have to be created on the child organization side. Sub-organizations can focus on creating unique content. That is, it is possible for the parent organization and the child organization to create contents in their respective fields of expertise, and to edit and create a mail magazine combining these common contents and unique contents on the child organization side. The edited mail magazine will be sent to the customer at an appropriate timing. As a result, it is possible to provide a mail magazine distribution system capable of efficiently creating and distributing a high-quality mail magazine including a substantial content.

The server may be a server owned by the parent organization or a rental server. In addition, when configuring the server, it may be configured with a plurality of servers with distributed functions. For example, it may be configured as a database server or a mail server.

As a preferred embodiment of the present invention, the server may be provided with a setting range limiting means capable of limiting the editable range of mail editing by a child organization for each child organization.

Depending on the sub-organization, there is a possibility that the quality levels of the created mail magazines may be different, or nuisance mails may be mistakenly sent out. Therefore,
By providing a function that limits the editable range of child organizations for each child organization,
It is possible to prevent delivery of low-quality mail magazines.

As another preferred embodiment of the present invention, in the mail editing screen, the area for editing the unique content is displayed together with the combined common content, and the common content cannot be edited from the child organization side. The items that have been set are as follows.

The common content and the unique content are displayed in a combined state on the mail editing screen.
The common content is created responsibly by the parent organization, and if this is changed by the child organization, the content quality of the e-mail magazine may deteriorate. Therefore, by setting the common content so that it cannot be edited from the side of the child organization, it is possible to prevent the quality of the common content from deteriorating.

As still another preferred embodiment of the present invention,
For creating the unique content, a content template is prepared in advance.

The unique content is originally created by the child organization, but if a content template is prepared, it is possible to create the unique content using this template rather than creating from scratch. This makes it possible to create high-quality unique content in a short time.

As still another preferred embodiment of the present invention,
When editing an e-mail newsletter, a creation mode selection means is provided on the e-mail editing screen that allows selection of either an e-mail newsletter that combines common content and unique content, or an e-mail newsletter that consists of only unique content. can give.

When the common contents and the unique contents are combined in creating the mail magazine,
It is possible to edit only the unique content. However, depending on the sub-organization, there may be a case where it is desirable to distribute an e-mail newsletter containing only unique contents, that is, an e-mail newsletter that freely creates all the contents. Therefore, by making it possible to select the creation mode, it becomes possible for the child organization to continue to deliver the e-mail newsletter more suitable to the customer's needs.

As still another preferred embodiment of the present invention,
One example is that the condition setting for determining the destination to which the edited mail magazine is sent via the mail edit screen can be performed on the mail edit screen.

When the e-mail newsletter is sent, it is preferable that the e-mail newsletter is not delivered to all the customers of the child organization, but the conditions are set and the e-mail newsletter is sent only to the customers who meet the conditions. As a result, it is possible to deliver an e-mail newsletter that better matches the needs of customers.

As still another preferred embodiment of the present invention,
An example is one in which the sender address when sending the edited mail magazine is set to be the mail address of the child organization that edited the mail magazine.

The reason why the e-mail newsletter can be edited is that the server managed by the parent organization has a necessary function, and the e-mail newsletter is distributed from this server. However, in this case as well, it is preferable to set the sender address of the mail magazine to the mail address of the child organization instead of the mail address of the parent organization. The delivered e-mail newsletter may be returned by the reply function of the e-mail software, etc., but if reply e-mails are concentrated in the parent organization, it may be difficult to handle. Therefore, by sending a reply to each child organization, it is possible to respond to customer needs.

In order to implement the mail magazine distribution system according to the present invention, the mail magazine distribution program installed on the server managed by the parent organization stores the unique contents input from the child organization on the mail editing screen in the content database. The process of registering, the process of creating the e-mail magazine by combining the unique content and the common content created in advance on the parent organization side, and the e-mail magazine created at the set time It is characterized by executing a process of transmitting to a customer of the created child organization.

The program can be installed by any suitable method.

[0024]

BEST MODE FOR CARRYING OUT THE INVENTION A preferred embodiment of a mail magazine distribution system (e-mail marketing support system = EMS system) according to the present invention will be described with reference to the drawings. First, an example of an organization consisting of a parent organization and child organizations belonging to the parent organization will be described.

<Structural Example of Organization> In FIG. 1, an organization is a tire manufacturing company that manufactures tires, a sales company (sales company) that sells the tires, and a service station that has a large number of gas stations under its organization ( SS) Head Office,
An example is an organization (group) consisting of SS stores such as gas stations and tire shops. In this example, the tire manufacturing company and the tire sales company correspond to the parent organization, and the SS main store and SS store (hereinafter referred to as SS store etc.)
Corresponds to a child organization. Of course, the organization mentioned here is an example, and the invention is not limited to this. The organization does not ask whether it is composed of a company organization. Of course, it does not matter whether the parent organization and the child organization have a parent company or subsidiary relationship. Also, the products and services handled are not limited to particular ones.

At SS stores, customers sell tires, cars, car accessories, gasoline, etc. of various manufacturers.
(End user) So SS
Stores etc. deliver e-mail newsletters in order to continue to acquire customers.

<Structure of Mail Magazine> FIG. 2 is a diagram showing a structure example of the mail magazine M. First, a header, a greeting, an opt-out sentence, and a table of contents are arranged in order from the beginning of the sentence, and a footer is arranged at the end. Some content is placed between them. In this example, content 1 common to all industries, content 2 common to SS industry, original content 3 of each corporation, and tire content 4 are arranged. Here, the common content is
Content 1 common to all industries, Content 2 common to SS industry,
It is the tire content 4, and each corporation original content 3 corresponds to the unique content. The unique content is unique information of each SS store, for example, a store promotion coupon, limited time service information, a request for a service, a questionnaire for collecting local-based small item information, etc., is configured as unique content. To be done. The e-mail newsletter is preferably composed of two materials, a reading material and sales promotion information. The set number of contents is arbitrary.

<Outline of Distribution of Mail Magazine> Returning to FIG. 1, an outline of the flow up to distribution of a mail magazine to a customer by the EMS system will be described. The construction of the system for distributing the e-mail newsletter is performed by the parent organization, the manufacturing company or the sales company. Further, in order to construct the substance of the system, the server 10 managed by the parent organization is provided. Software (program) for mail magazine distribution is installed in the server 10. The program may not be created by itself, but an ASP (Application Service Provider) may be used. The parent organization will be referred to as the administrator below. First, the administrator plans and creates common content (1). The created common content is registered in the content database 14 of the server 10. The manager invites the SS head office to participate in the EMS system (2). The SS head office wishing to participate expresses its intention to the manager (3). The SS head office, which has expressed its intention, prepares an environment such as hardware for utilizing the EMS system (4). It prepares the environment for the purchase of a PC and internet access. If there is already an environment where the Internet can be used, step (4) is unnecessary.

In order to use the EMS system, SS stores receive the ID / password provided by the administrator.

Next, the SS main store deploys the EMS system to many SS stores that it manages (5).
Further, the SS head office opens a homepage for acquiring customers (6). If you already have a homepage, this step is unnecessary. In order to deliver the e-mail newsletter to the customer who is the end user, the e-mail address must be acquired. Therefore, S
At S stores, registration is promoted by using leaflets in stores. Alternatively, there is a method in which a mail address is filled in on a predetermined form at the store. There is also a method in which the customer browses the SS homepage and directly registers the email address there (8). The SS homepage will be opened at each SS head office. Therefore, although only one home page (6) is shown in FIG. 1, there are actually many. The server 10 provides a mail member registration screen 11. The SS homepage (website) is linked to the mail member registration screen 11 (9). Therefore, the email address may be registered by the customer directly from the homepage or by the email address acquired by the SS head office or the like from the homepage. In any case, the mail address is registered in the mail address database 13 of the server 10. The registration is performed together with the data indicating from which SS home page the registration was made. This makes it possible to know which SS main store (SS store) is the customer.

In order for the SS main store and the SS store to deliver the mail magazine, it is necessary to create unique contents. Therefore, the SS store or the like accesses the server 10 to display the unique content edit screen (mail edit screen) to create and register the unique content (9) (10).
The registered unique contents are saved as a mail magazine file.

When the unique contents are registered, a mail magazine as shown in FIG. 2 is delivered to each customer (1
1). The distribution is performed based on the function of the mail transmitting means 15. Although it is a customer to whom the e-mail newsletter is delivered, for example, a customer who has an e-mail address registered via the homepage of the SS head office (A) has a mail newsletter containing the unique content created by the SS head office (A). It will be delivered. As a result, it is possible to deliver an e-mail newsletter having contents corresponding to the customer. as a result,
Customers can make a profit by visiting SS stores and purchasing goods such as tires (12).

<Block Configuration Diagram of Server> FIG. 3 is a diagram showing a functional block configuration of the server 10. The server 10 is connected to an SS store or the like and a customer's personal computer 5 via the Internet 6. Note that instead of the personal computer 5, a mobile terminal such as a mobile phone may be used. Server 10
The function for delivering the mail magazine can be realized mainly by the OS or application software. Some of the application software can be created by using another personal computer owned by the administrator, and can be installed by uploading the program file from the personal computer to the server 10.

The transmission / reception unit 20 of the server 10 transmits / receives data to / from SS stores and the personal computers 5 of customers. Transmitter / receiver 2
0 is composed of a well-known interface circuit and communication program. A control unit that controls the entire server 10 is configured with a CPU as a core, and realizes control and functions of each unit based on an OS (operating system) and various programs. The web page storage unit 21 stores data for displaying a web page such as a home page on the monitor screen of the personal computer 5 that has accessed the server 10. The Web page storage unit 21 is composed of an auxiliary storage device such as a hard disk. Each data is stored in the HTML file format. By accepting a request from the browser of each personal computer 5, the HTML file is transmitted to the personal computer 5 and a predetermined web page is displayed on the personal computer screen. Many web pages are stored in a predetermined directory. The HTML file can also be saved as a file by creating it on the administrator's personal computer and uploading it to the server 10.

As an example of a Web page, an HTML file that functions as a member registration screen providing means is stored. It provides a display screen for member registration. This is because member registration is necessary for SS stores and the like to deliver the mail magazine using the server 10. When you become a member, your ID and password will be issued. Hereinafter, among SS stores and the like, those registered as members are referred to as “members”. In addition, an HTML file that functions as a mail editing screen providing means is stored, and provides an editing screen for members to create unique contents and edit a mail magazine. A content template is also provided to the email editing screen providing means.
To help members create unique content,
We have prepared some templates. In addition to that, many Web pages are prepared in advance.

Further, a CGI 22 is provided, and various programs in the server 10 are CGI (Com
mon Gateway Interface). The CGI is described as an example of this embodiment, and the system according to the present invention is not limited to this. The CGI enables bridging between an HTML document and an existing programming language.

CGI program 2 as an existing program
3 is provided. The program is described in C language or SQL, for example. The HTML conversion means 23a,
The result of the CGI program is converted into HTML. As a result, the request from the personal computer 5 can be transmitted as an HTML document to the personal computer 5 and displayed on the personal computer screen. The RDBMS activation means 23b activates an RDBMS (relational database management system) 26. That is, in cooperation with the RDBMS, database search / data registration in the database is performed. In the mail address database 24, the mail address acquired by the member is registered. What is registered is not only the e-mail address but also various kinds of customer information. Common content is registered in the content database 25. The common contents are managed by the administrator and edited / edited only by the administrator.
You can register and delete.

The mail magazine file 27 stores a large number of mail magazine files created by members. The mail magazine file 27 has a mail control unit 28.
It is managed by. The mail control unit 28 is interlocked with a timer 29 (time measuring means), and when the transmission date and time set when editing each mail magazine comes, the transmission / reception unit 2
0 (corresponding to mail sending means) is delivered to the customer. Further, a program for performing click counting is provided as a CGI program. This click count function counts and totals the number of clicks on URLs (website addresses) pasted in the e-mail newsletter. That is, URLs are attached to the e-mail newsletters distributed to each customer to introduce various websites.
When a customer clicks on, it is possible to count and total which customer clicked which URL. Thereby, the customer's taste can be grasped.

<E-mail Address Registration Procedure> First, in order to deliver the e-mail newsletter, it is necessary to acquire an e-mail address. As shown in FIG. 1, the mail member registration screen 11 (site) of the server is linked to the SS home page. Therefore, the registration screen 11 is displayed via the SS homepage. An example of this display screen is shown in FIG.
Shown in. As input items, in addition to the email address, name, sex, etc. of the personal computer or mobile phone, the user ID in charge and the user in charge are input. This information tells the customer which SS
You can know if you are a customer such as a store. After entering the data on the screen, click the "Confirm" button to switch to the registration form screen. If there is no error in the entered data, the data will be sent to the server 10 by clicking the "Register" button. The sent mail address and all other data are registered in the mail address database 24 of the server 10 by the functions of the CGI program 23 and the RDBMS 26.
The data once registered can be modified. Next, the procedure for creating the mail magazine will be described with a focus on the flowchart of FIG. The member (SS store or the like) activates the browser using his or her personal computer to access the server 10 (# 1), and displays the mail editing screen on the personal computer screen. In addition, in order to enter the mail editing screen,
First, display the home page screen. Then, by entering the ID and password of the member, it is possible to enter the mail editing screen (# 2). An input screen for that is shown in FIG. An ID and password are assigned to each member in advance at the time of member registration. After the user is authenticated by inputting the ID and password, the mail editing screen is displayed on the personal computer screen of the SS store or the like for the first time (# 3). In other words, only those authorized by the administrator can edit the newsletter,
We are making it possible to deliver email newsletters to customers. When editing the e-mail newsletter, it is possible to select whether it is a regular e-mail or a free e-mail. That is, select the mail composition mode (#
4). The regular mail is, for example, a mail newsletter delivered to a customer once a month, and is composed of common contents and unique contents. The administrator can set how often the regular email is delivered.

The free mail is composed of unique contents, and the member can edit all the contents of the mail. The mode can be selected by clicking a selection button (corresponding to a creation mode selection unit) displayed on the screen. Members can set the delivery time of free mail.

However, not all members can select between regular mail and free mail, and there are members who can select only regular mail (in this case, the mode selection button is not displayed on the screen). This is a safety measure to prevent members who have not created an e-mail newsletter from accidentally delivering unsolicited e-mail. Such settings for each member can be made by the administrator. In other words, the items that can be edited / set on the email editing screen can be restricted according to the level of the member. The mail editing screen includes not only a screen for creating a content but also a screen (authentication screen, confirmation screen, etc.) for performing various settings in the previous stage.

After the creation mode is set, various settings (# 5) are made next. FIG. 7 is a setting screen showing an example thereof. Here, it is possible to set the name of the mail to be distributed, whether the distribution destination is a personal computer or a mobile phone, and the number of areas. As shown in FIG. 8, the area indicates the number of each content or the like that constitutes the mail magazine. In FIG. 8, three texts (contents) are inserted between the header and footer, and are composed of five areas. Two of the three texts are unique contents created by the member, and the other one is common content created by the administrator. In this way, the entire configuration of the mail magazine can be set. Also, it is possible to set the delivery destination of the mail magazine. The delivery destination is limited to the customer of the member, but can be further limited to the customer of the member.

When various settings are completed, the mail is edited. 9 and 10 show examples of the configuration of a mail editing screen for editing a mail (# 6). In FIG. 9, the header, the body 1, the body 2, the body 3, the body 4, and the footer are shown, but the members can edit only the body portions 1 and 3 which are the unique contents. That is, the text 1, 3
Members cannot edit the common content, header, and footer that are parts other than. Only the administrator can edit the unique content. As a result, the quality of the mail magazine can be maintained. Areas for creating unique contents are text areas 100, 1
It is set as 01. This text area 10
A text document can be input in 0,101. In this area, URL can be pasted in addition to the document. Also, the template selection box 10
3, 104 are provided, and a document can be created based on this template.
The template is prepared in advance by the administrator. If you want to create unique content from scratch,
You don't have to use a template.

When the input is completed, the setting button 105 is clicked. U in the document created as unique content
If the RL is pasted, the click count setting screen is displayed (# 8, 9). If the URL is not pasted, the confirmation screen is immediately displayed. FIG. 11 shows a display example of the click count setting screen. Figure 1 in Figure 11
A text document indicated by 06 is the unique content. The URL shown in FIG. 107 is pasted on this text document. In this case, drawing number 1
As indicated by 08, the setting display of the click count is displayed. The same URL as the drawing number 107 is also displayed in the drawing number 108, and the check box 108a is also displayed.
By checking the check box 108a,
You have set to perform click counting.

Here, the click count will be described. When the URL is pasted in the mail magazine distributed to each customer, the customer may click the URL. By counting the number of clicks,
It is possible to analyze the taste and interest of each customer. That is, clicking the URL can be interpreted as being interested in the topic. By collecting click counts, it is possible to collect which URL was performed by which customer at which timing.

The click count is totaled by the following method. In other words, when collecting the click count of a certain URL, each customer has their own UR
L is assigned. When the customer clicks the URL pasted in the e-mail newsletter, the customer passes through the unique URL once and then reaches the target URL. By counting the number of times and the time when the unique URL has been passed, the above-mentioned click count counting can be performed. Only one unique URL is assigned to a customer.
The allocation is done automatically by the server. This tabulation of click count is performed based on the function of the CGI program 23.

Further, there are the following methods of utilizing the click count total. For example, a regular email is delivered and the click count of a specific URL is totaled. For example, the click count of the URL of the website regarding vehicle inspection is totaled. Then, the free mail is delivered only to the customer who clicks the URL, and useful information can be provided individually. In this way, the end user's current interest can be drawn.

When the click count setting of the URL is completed, the setting button is clicked. As a result, the confirmation screen is displayed (# 10). On the confirmation screen, the contents of the delivered mail magazine are displayed. Registration is done by clicking the register button on the confirmation screen (# 11).
If you have not delivered the registered email newsletter,
It can be edited again at any time.

FIG. 12 is a diagram for explaining the timing of delivering the mail magazine. If the registered e-mail newsletter is a regular e-mail, the e-mail newsletter will be delivered once a month on a determined day. Of course, the timing may be once every two weeks instead of once a month. In addition, free mail is delivered at a timing according to individual circumstances. The rainy day coupon mail and birthday coupon mail are delivered at effective timing according to the customer's birthday and season. The timing for delivering personal computer emails and mobile emails is the same. In the case of free mail, the delivery time can be set individually. In addition, the sender address when delivering an email newsletter is set to be the email address of each member (SS store, etc.). E-mail newsletter is delivered by the administrator's server 1
Although it is performed based on the 0 function, the sender is set to the member's mail address. This setting can be set by the administrator.

The customers (addresses) to whom the e-mail newsletter is delivered can be selected by setting conditions rather than all customers. For example, gender and birthday can be set and selected. It is also possible to set the delivery to only the customer who clicks on a specific URL. As a condition setting method, first, a condition setting screen is displayed and the above-mentioned condition setting is performed. By sending this condition setting data to the server 10, the mail address that matches the set condition is extracted from the mail address database 24, and the search result is sent back from the server 10 to the personal computer 5 as an HTML file and displayed. If this is okay, the delivery destination is decided by clicking the confirmation button. An e-mail newsletter such as a regular e-mail or a free e-mail is delivered to each customer, and an e-mail newsletter containing content that matches the taste and hobby of each customer can be delivered by the unique content created by the member. As a result, it is possible to give the customer an opportunity to visit the SS store or the like, and it is possible to obtain continuous customers.

[Brief description of drawings]

FIG. 1 is a diagram showing a configuration example of an organization.

FIG. 2 is a diagram showing a configuration example of a mail magazine.

FIG. 3 is a block diagram showing the configuration of a server.

FIG. 4 is a diagram showing a configuration example of a mail member registration screen.

FIG. 5 is a diagram showing an ID and password input screen.

FIG. 6 is a flow chart showing the procedure up to the delivery of a mail magazine.

FIG. 7 is a diagram showing a configuration example of a screen for setting a delivery destination and the number of areas of contents.

FIG. 8 is a diagram showing a configuration example of a mail magazine.

FIG. 9 is a diagram (1) showing a configuration example and an input example of a mail edit screen.

FIG. 10 is a diagram (2) showing a configuration example and an input example of a mail edit screen.

FIG. 11 is a diagram showing a configuration example of a click count setting screen.

FIG. 12 is a diagram for explaining the timing of delivering a mail magazine.

[Explanation of symbols]

5 PC 10 servers 21 Web page storage 22 CGI 23 CGI Program 23a HTML conversion means 23b RDBMS activation means 24 email address database 25 content database 26 RDBMS 27 Mail magazine file 28 E-mail control section

Claims (8)

[Claims] 1. An e-mail newsletter distribution system for distributing an e-mail newsletter to a customer, in which an organization consisting of a parent organization and a plurality of child organizations subordinate to the parent organization is a server managed by the parent organization. However, an email address database in which a large number of customer email addresses are registered, a content database in which common content created in advance by the parent organization is registered, the common content, and unique content uniquely created by the child organization. A mail editing screen providing means for providing a mail editing screen for creating a combined email and a mail sending means for sending the edited mail magazine to the customer's mail address are provided. To create the unique content via the email editing screen by accessing An email newsletter distribution system is characterized in that an email newsletter including the common content and the unique content is transmitted to the customer of the child organization by the email transmitting means. 2. The mail magazine delivery according to claim 1, wherein the server is provided with setting range limiting means capable of limiting the editable range of mail editing by a child organization for each child organization. system. 3. The mail editing screen is characterized in that an area for editing the unique content is displayed together with the common content to be combined, and the common content cannot be edited by a child organization side. The mail magazine distribution system according to claim 1 or 2. 4. The mail magazine distribution system according to claim 1, wherein a content template is prepared in advance when the unique content is created. 5. The editing mode selecting means for selecting either a mail magazine combining common contents and unique contents or a mail magazine composed of only unique contents when editing the mail magazine is provided on the mail editing screen. The mail magazine distribution system according to any one of claims 1 to 4, wherein the mail magazine distribution system is provided in. 6. The condition setting for determining the destination to which the edited mail magazine is sent via the mail editing screen can be set on the mail editing screen. The e-mail newsletter distribution system described in any one of items. 7. The method according to claim 1, wherein the sender address when transmitting the edited mail magazine is set to be the mail address of the child organization that edited the mail magazine. The e-mail newsletter distribution system described in item 1. 8. A mail magazine distribution program installed on a server managed by a parent organization in order to implement the mail magazine distribution system according to claim 1, which is entered from the child organization side on the mail editing screen. The process of registering the unique content in the content database, the process of creating the mail magazine by combining the unique content and the common content created in advance by the parent organization side, the mail magazine created at the set time Is a mail magazine distribution program, which executes a process of transmitting to a customer of a child organization who has created the mail address.