JP2003084700A - Selective advertising device - Google Patents

Abstract

(57) [Summary] [Problem] To provide a selective advertisement device which can easily input product information and has a high advertisement effect. SOLUTION: An advertisement recording unit 11 for recording advertisement information of a product, an identification information reading unit 12 for communicating with an identification information recording device 31 for recording identification information for identifying a product and reading the identification information, An advertisement selecting unit 13a for selecting advertisement information corresponding to the identification information read by the identification information reading unit 12 from the advertisement information recorded in the storage unit 11;
And advertising means 14 and 15 for displaying and / or producing the advertisement information selected by the advertisement selecting means 13a.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention appropriately selects necessary information from a large amount of registered information and displays it to advertise, particularly, a selective advertisement suitable for a POP advertisement in a store. It relates to the device.

[0002]

2. Description of the Related Art FIG. 6 is a diagram showing a conventional advertising device. Conventionally, various POPs (Point-Of-Purchase a) have been used in order to stimulate the customer's purchasing will.
Dvertising (advertising at the time of purchase) is lined up at the store, which is effective in promoting sales. Recently, as shown in FIG. 6 (A), there is a device that, when a customer touches the touch screen 61, switches the image on the display 60 to give a detailed description of the product. However, with this type of device, the manufacturer name →
The type of product (lipstick, foundation, etc.) → product name → effect / detailed content needed to be searched in order for the lower layers, which made the operation complicated.

[0003]

In order to simplify the operation, as shown in FIG. 6B, there is a device that uses a bar code of a product. In this case, when the customer operates the barcode reader 62 to read the barcode 30a of the product 30, the description of the product 30 appears on the display 60. However, the bar code reader has proper distance, direction, range, etc. that can read the bar code, and if you are unfamiliar with the operation of the bar code reader,
In many cases, the barcode cannot be read well. Further, since the bar code reader uses a laser or the like, it is not preferable that the light enters the human eyes. In particular, children can be mischievous.

An object of the present invention is to provide a selective advertisement device which can easily input product information and has a high advertising effect.

[0005]

The present invention solves the above-mentioned problems by the following means for solving the problems. It should be noted that, for ease of understanding, reference numerals corresponding to the embodiments of the present invention will be given and described, but the present invention is not limited thereto. In order to solve the above problems, the invention of claim 1 provides a product (3
0) The advertisement recording means (11) for recording the advertisement information and the identification information recording means (31) for recording the identification information for identifying the merchandise (30), and the identification information reading means (12) for reading the identification information. ), And an advertisement selecting means (13a) for selecting advertisement information corresponding to the identification information read by the identification information reading means (12) from the advertisement information recorded in the advertisement recording means (11). A selection advertisement device comprising: advertisement means (14, 15) for displaying and / or generating the advertisement information selected by the advertisement selection means (13a).

According to a second aspect of the present invention, in the selective advertisement apparatus according to the first aspect, the identification information reading means (12) is
The selective advertisement apparatus is an IC tag reader that reads identification information from an IC tag.

The invention of claim 3 relates to claim 1 or claim 2.
The selective advertisement apparatus described in (1), further comprising a totaling unit (13b) for totaling the number of times of reading for each content according to the content of the identification information read by the identification information reading unit (12). It is a device.

The invention of claim 4 is from claim 1 to claim 3.
In the selective advertising device described in any one of the items above, the advertising means (14) is a selective advertising device characterized by displaying a plurality of advertising information selected by the advertising selecting means on one screen.

[0009]

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in more detail with reference to the drawings. (First Embodiment) FIG. 1 is a block diagram showing a first embodiment of a selective advertisement device according to the present invention. Selective advertising device 1
0 is an image file 11, an IC tag reader 12, a controller 13, a display 14, and a speaker 15.
It has and. The selective advertisement device 10 reads the tag information recorded in the IC tag 31 attached to the product,
Based on the tag information, the advertisement is selected and displayed on the display 14 or the like. The selective advertisement device 10 is installed at a store, and can be freely operated by the customer. In the present embodiment, the selective advertisement device 10 used as a POP for cosmetics will be described as an example.

The IC tag refers to a contactless identification tag that transmits a response radio wave including identification information when it receives an inquiry radio wave of a specific frequency, and refers to "RF-ID (Radio).
(Frequency IDentification)
It is also called "tag", "non-contact data carrier", "wireless IC tag", "non-contact IC", "non-contact IC label", "non-contact IC tag", etc., and is transmitted by an electromagnetic induction method. Some of them are used, and some are transmitted by the electrostatic coupling method.

The image file 11 is a part in which the introduction images of all the products displayed by the selective advertisement device 10 are recorded and registered, for example, a hard disk, a CD-RO.
M, DVD-ROM, etc. The introduction image is, for example,
For a red lipstick made by a certain manufacturer, this is an image that introduces an image of a model with that lipstick, clothes that look good, foundations that look good, and so on. The image file 11 may record the introduction image of the product, as well as the explanation voice and music related to the image.

The IC tag reader 12 reads the tag information recorded in the IC tag 31 from the IC tag 31 attached to the product. For example, the IC tag reader 12
In the electromagnetic induction method, 13.56 MHz interrogation radio waves are transmitted at regular intervals. At this time, when the IC tag 31 approaches, electromagnetic induction occurs in the loop antenna of the IC tag,
Electricity is generated. The IC tag 31 uses this electric power,
A response radio wave including tag information recorded in the memory is transmitted. The IC tag reader 12 receives the response radio wave and reads the tag information of the IC tag 31. Further, when receiving the tag information, the IC tag reader 12 outputs the tag information to the controller 13. The tag information includes information such as the manufacturer name and brand of the product. Further, it may include information such as a location where the products are arranged in the store. IC
Since the tag 31 can easily write information using a reader / writer, it is possible to write information such as an arrangement location while arranging products.

The IC tag reader 12 may be a reader of electrostatic coupling type. Here, the electrostatic coupling method utilizes an electrostatic induction action of inducing a negative electric charge in the other electrode by charging a positive electric charge in one of the electrodes arranged to face each other. An example of such an electrostatically coupled IC tag is "BiStatix" (trade name) manufactured by Motorola.

The controller 13 is a control unit for controlling the entire selection advertisement apparatus 10. In addition, the controller 13
When the tag information is input from the IC tag reader 12, the advertisement selecting unit 13a selects an introduction image related to the tag information from the introduction images recorded in the image file 11. Further, the controller 13 causes the selected product totaling unit 13b to totalize the brand of the product, the location of the product, etc. based on the input tag information. Controller 13
Each time the tag information is input, the number of input times is totaled according to the content of such product data. It can be understood from the result of this totalization that the more the number of inputs, the higher the degree of interest of the customer. In addition, it can be seen that the place where the number of inputs is large is the place where the customer's attention is easily attracted.
It is possible to improve sales.

The display 14 displays a product introduction image based on the information selected by the controller 13.
The display 14 is, for example, a liquid crystal display or a PDP (Plas).
Any device that can display an image, such as a maDisplay Panel) and a CRT, may be used. Also, display 1
4 is not limited to a device that displays a moving image, but may be a device that displays a still image. The speaker 15 outputs a voice based on the information selected by the controller 13. The number may be single or plural.

FIG. 2 is a flow chart for explaining the product introduction process of the selective advertisement device of the first embodiment, focusing on the operation of the controller. Before starting the product introduction process, the controller 13 displays various cosmetic image images on the display 14. When the product 30 is held over the IC tag reader 12 (see FIG. 3) and the tag information is input from the IC tag reader 12, the controller 1
3 starts the introduction process of the product 30 (step (hereinafter referred to as "S") 101). First, the controller 13 totalizes product data based on the input tag information (S102). Next, the controller 13 selects an introduction advertisement related to the tag information from the image file 11 (S103), and displays the image on the display 14
Is displayed (S104), and a voice is played from the speaker 15 (S105).

FIG. 3 is a diagram illustrating a method of using the selective advertisement apparatus according to the first embodiment. A customer who is interested in the product 30 holds the product 30 in front of the IC tag reader 12.
Then, the IC tag reader 12 reads the tag information recorded in the IC tag 31. Then, based on the tag information, necessary advertisement information is selected from the image file, and the advertisement information of the product is displayed on the display 14. At this time, data such as the brand of the product and the location of the product recorded as the tag information is collected and managed in the selected advertisement device 10. Analyze this data,
By analyzing, it is possible to easily grasp hot selling products and effective placement locations.

According to the present embodiment, the customer can easily and surely see the introduction image of the desired product simply by holding the product 30 in front of the IC tag reader 12, which is of interest. Therefore, the advertising effect is high and sales are promoted. Further, since the tag information of the IC tag 31 attached to the product 30 is aggregated, by analyzing the information, it is possible to analyze the hot-selling products, the method of arranging the products, and the like, and further improvement in sales is expected. In particular, since various kinds of information are input to the IC tag 31, it is possible to easily and quickly input the information, and highly accurate marketing data can be obtained.

(Second Embodiment) FIG. 4 is a flow chart for explaining the product introduction process of the selective advertisement apparatus of the second embodiment, focusing on the operation of the controller. Since the configuration of the device is the same as that of the first embodiment, the block diagram is
Omit it. Further, parts that perform the same functions as those of the above-described first embodiment are denoted by the same reference numerals, and redundant description will be omitted as appropriate. Before starting the product introduction process, the controller 13 causes the display 14 to display an image image of a cosmetics maker. When the product 30 is held over the IC tag reader 12 and the tag information is input from the IC tag reader 12, the controller 13 starts the introduction process of the product (S201) and displays the face of the model on the display 14 (see FIG. 5).

Based on the input tag information, the controller 13 determines whether the product is a lipstick (S202), a foundation (S203), an eyeline (S204), or an eyeshadow (S205). , Cheek (S206). For example, when the product is a lipstick, the product data is totaled (S208), and the model lipstick is changed to the selected product (brand or color) and displayed (S209). Even when the product is a foundation, eyeliner, etc., product data is similarly aggregated (S210, S212, S21).
4, S216), among the model cosmetics of the display 14, only the selected product is changed and displayed (S21).
1, S213, S215, S217).

When the tag information of the next product is input within the predetermined time (S207), the process returns to S201, and the image is changed and displayed again. When the tag information of the next product is not input and a certain period of time has passed (S207), the process ends (S218), and the image image of the cosmetics maker is displayed again on the display 14.

FIG. 5 is a diagram illustrating a method of using the selective advertisement device according to the second embodiment. A customer who is interested in the product 30 holds the product 30 in front of the IC tag reader 12.
Then, the tag information recorded in the IC tag 31 is read by the IC tag reader 12, and the cosmetic product is attached to the model face 14a of the display 14. At this time, data such as the brand of the product and the location of the product recorded as the tag information is collected and managed in the selected advertisement device 10. By analyzing and analyzing this data, it is possible to easily understand hot-selling products, effective placement locations, and the like.

According to the present embodiment, since the image of the model with the cosmetic selected by the customer is displayed, the compatibility of the cosmetics is easy to understand and the customer's willingness to purchase is stimulated. Also,
Also in this embodiment, since the tag information is aggregated, highly accurate marketing data can be obtained.

(Modifications) The present invention is not limited to the embodiments described above, and various modifications and changes can be made, which are also within the scope of equivalents of the present invention. For example, in the first embodiment, there is no display 14 and there is a speaker 15
Even with just one, audio advertising can be expected. Also,
Although cosmetics have been described as an example of the commercial product for advertisement, the commercial product can be used for any commercial product. For example, in the second embodiment, clothes may be coordinated on the display. Furthermore, the transmission method of the IC tag is not limited to the above-mentioned method, and the same effect can be obtained even if it is an electromagnetic coupling method or a microwave method.

[0025]

As described in detail above, according to the invention of claim 1, the advertisement information is communicated with the identification information recording device for identifying the merchandise and the identification information is read out and recorded in the advertisement recording means. Since predetermined advertisement information is selected from among these to be displayed and / or pronounced, the customer's interest can be attracted.

According to the second aspect of the present invention, the identification information reading means is an IC tag reader for reading the identification information from the IC tag, so that the product advertisement can be viewed easily and reliably.

According to the third aspect of the invention, the number of times of reading is summed up for each content according to the content of the identification information read by the identification information reading means, so that highly accurate marketing data can be obtained.

According to the invention of claim 4, since the plurality of advertisement information selected by the advertisement selecting means is displayed on one screen, it is possible to confirm the state in which various products are combined.

[Brief description of drawings]

FIG. 1 is a block diagram showing a first embodiment of a selective advertisement device according to the present invention.

FIG. 2 is a flowchart illustrating the product introduction process of the selective advertisement device according to the first embodiment, focusing on the operation of the controller.

FIG. 3 is a diagram illustrating a method of using the selective advertisement device according to the first embodiment.

FIG. 4 is a flowchart illustrating the product introduction process of the selective advertisement device according to the second embodiment, focusing on the operation of the controller.

FIG. 5 is a diagram illustrating a method of using the selective advertising device according to the second embodiment.

FIG. 6 is a diagram showing a conventional advertising device.

[Explanation of symbols]

10 Optional advertising device 11 image files 12 IC tag reader 13 Controller 13a Advertisement selection section 13b Selected product counting section 14 display 15 speakers 30 products 31 IC tag

Claims (4)

[Claims] 1. An advertisement recording means for recording advertisement information of a product, an identification information reading means for communicating with an identification information recording device recording identification information for identifying a product and reading the identification information, and the advertisement recording means. Advertisement selection means for selecting advertisement information corresponding to the identification information read by the identification information reading means from the recorded advertisement information, and advertisement for displaying and / or pronouncing the advertisement information selected by the advertisement selection means Means for selecting advertisement. 2. The selective advertisement apparatus according to claim 1, wherein the identification information reading unit is an IC tag reader that reads identification information from an IC tag. 3. The selective advertisement apparatus according to claim 1, further comprising a counting unit that counts the number of read times for each content according to the content of the identification information read by the identification information reading unit. Selective advertising device characterized by. 4. Any one of claims 1 to 3
In the selective advertising device described in the paragraph 1, the advertising means displays a plurality of advertising information selected by the advertising selecting means on one screen.