JP2003050134A - Information terminal and system or providing advertisement information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To obtain a system, where a person requesting advertisement of a shop, or the like, can insert an advertisement superior cost effectiveness by grasping the customer attraction effect of an objective advertisement easily. SOLUTION: A user of a navigation system NA sets a route, with reference to delivered advertisement information and reaches a target shop 10, while being guided by the navigation system NA. When a memory card 312 is removed and inserted into the terminal of a shop facility ST, attendance data indicative of actual coming to the shop is written in the memory card 312. When that memory card 312 is inserted into the navigation system NA, the attendance data is transferred to the advertisement provider facility SP of an advertisement provider 20, payment for introduction charge is requested to the shop 10 from the advertisement provider facility SP and introduction charge is paid from the shop 10 to the advertisement provider 20. A special benefit is provided from the advertisement provider facility SP to the user of the navigation system NA for provision of the attendance data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information terminal device and an advertisement information providing system capable of displaying advertisement information using a navigation device or the like.

[0002]

2. Description of the Related Art In general stores, commercial facilities, tourist facilities, etc., in order to attract customers, an advertisement of one's own store is posted by paying a predetermined posting fee to the publisher who issues the map information magazine etc. Is done. In recent years, in a car-mounted or portable navigation device, position information of a store or the like is registered on a map, and a device that can be used by a user as a destination or a route is becoming popular.

[0003]

[Problems to be Solved by the Invention] However, whether or not a user visits a store after seeing the advertisement, even though the advertisement is placed at a relatively high posting fee at stores, etc. That is, it was not possible to easily know the effect of attracting customers for advertising. Further, it is also considered to display advertisement information together with position information such as stores in the above-mentioned navigation device so as to obtain an effect of attracting customers, but in such a device, conventionally, an appropriate advertisement information providing system is provided. Did not exist. That is, there is a problem in that a store or the like cannot easily confirm or grasp the effect of attracting customers for an advertisement.

The present invention has been made in view of the above circumstances, and provides an information terminal device and an advertisement information providing system by which an advertisement client of a store or the like can easily know the effect of attracting customers for an advertisement targeted for advertisement. The purpose is to provide.

Further, the present invention provides an information terminal device and an advertisement information providing system capable of billing and paying a cost according to an advertising effect and capable of performing an advertisement posting with excellent cost effectiveness. With the goal.

[0006]

In order to solve the above-mentioned problems, the present invention is an information terminal device used in an advertisement information providing system, wherein a moving body is moved to an advertisement target point based on the provided advertisement information. Guidance means for guiding and, when the guidance reaches a predetermined range including the advertisement target point, visit data issued by the advertisement target is transmitted to the advertisement provider equipment that has distributed the advertisement information. And transmitting means.

In addition, the present invention includes an advertisement presenting means for displaying the provided advertisement information on a screen or by voice guidance, wherein the visit data transmitting means provides the corresponding advertisement information together with the visit data by the advertisement presenting means. The advertisement provision data shown is transmitted to the advertisement provider equipment.

[0008] Further, the guiding means is characterized in that a route is set based on the advertisement information and the moving body is guided to the advertisement target point.

[0009] Further, the visitor data transmitting means is characterized in that, together with the visitor data, the visitor data transmitting means transmits to the advertisement provider equipment position data when the vehicle reaches a predetermined range including the advertisement target point.

Further, the apparatus for recording the visit data is provided with a detachable portable memory card, and the visit data transmission means is provided when the memory card on which the visit data is recorded is attached. Is transmitted to the advertisement provider facility.

Further, the apparatus is provided with data input means for inputting an advertisement target code issued from the advertisement target as the visit data, and the visit data transmitting means, together with the advertisement target code, when the advertisement target code is input. The location data is transmitted to the advertisement provider facility.

In order to solve the above-mentioned problems, the present invention has an advertisement provider facility for providing advertisement information, and an advertisement information having an information terminal device for guiding a moving body to an advertisement target based on the provided advertisement information. In the provision system, the advertisement provider equipment includes an advertisement distribution unit that distributes advertisement information and a reception unit that receives a signal transmitted from the information terminal device, and the information terminal device is distributed. Guiding means for guiding the moving body to the advertising target point based on the advertising information, and the visit data issued by the advertising target when the guidance reaches the predetermined range including the advertising target point, Visitor data transmitting means for transmitting the information to the advertisement provider facility that has distributed the information.

[0013] Further, the advertisement provider facility includes means for charging an introduction fee to the advertisement client of the advertisement target when the visit data from the information terminal device is received. .

Further, the advertisement provider facility, when receiving the visit data from the information terminal device, provides a privilege to the user of the information terminal device according to the provision of the visit data. It is characterized by including.

Further, the advertisement client facility further managed by the advertisement client of the advertisement target is provided, and the advertisement client facility stores the visitation data in a portable memory card that is detachably attached to the information terminal device. The visitor data sending means for sending and recording the visitor data is provided, and the visitor data sending means of the information terminal device sends the visitor data to the advertisement provider equipment when a memory card on which the attendee data is recorded is mounted. It is characterized by

[0016] Further, an advertisement client facility managed by the advertisement client of the advertisement target is further provided, and the advertisement client facility includes information regarding at least one of the advertisement target and the advertisement itself as the visitation data. The information terminal device is provided with a visitor data issuing means for issuing a code, and the information terminal device is provided with a data input means for inputting the issued advertisement target code.

In order to solve the above-mentioned problems, the present invention is an advertisement information distribution device of an advertisement provider equipment used in an advertisement information providing system, which is based on the advertisement distribution means for distributing the advertisement information and the advertisement information. Receiving means for receiving a signal transmitted from an information terminal device that guides a mobile body to an advertisement target point and provision of this visit data when the visit data issued by the advertisement target is received from the information terminal device. And a privilege giving unit for giving a privilege to the user of the information terminal device.

[0018] Further, the present invention is characterized by including a billing means for charging an introduction fee to the advertisement client of the advertisement target when the visit data from the information terminal device is received.

Further, the present invention provides a program for causing a computer to execute as a means of the information terminal device, the advertisement information providing system, or the advertisement information distribution device described in any of the above.

With the above-mentioned configuration, since the actual number of visits to the advertisement information can be known from the visit data issued from the advertisement target indicating that the advertisement has been visited, the advertisement requester of the store or the like can confirm the advertisement target advertisement. It is possible to easily know the effect of attracting customers. Further, by transmitting the advertisement providing data, the position data, etc. together with the visit data, it is possible to prove that the visit has been made based on the corresponding advertisement information, so that the reliability of the visit data is improved.

[0021] Also, by charging the introduction fee from the advertisement provider to the advertisement requester in response to the transmission / reception of the visit data, it is possible to charge and pay the cost according to the advertisement effect, which is cost-effective. It becomes possible to perform excellent advertising. Further, by giving a privilege to the user of the information terminal device in accordance with the provision of the visit data, the user's willingness to provide the visit data can be increased, so that it is possible to collect the information of the advertising effect more in line with the substance. .

[0022]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. In the present embodiment, the advertisement provider collectively manages the advertisement information from the advertisement client such as the store, and the user who acquires the advertisement information of the advertisement target such as the store provided by the advertisement provider is based on the advertisement information. An example of the configuration in the case where the present invention is applied to an advertisement information providing system in which a predetermined procedure is performed when a user visits an advertisement target by the method shown in FIG.

(I) First Embodiment FIG. 1 is a block diagram showing the overall configuration of an advertisement information providing system according to an embodiment of the present invention, and FIG. 2 is a block diagram showing the configuration of a navigation device used in this embodiment, Figure 3
Is an operation explanatory diagram showing a flow of information and the like in the advertisement information providing system of the first embodiment, and FIG. 4 is an operation sequence chart showing an information providing process in the advertisement information providing system of the first embodiment.

As shown in FIG. 1, the advertisement information providing system according to the present embodiment has a store facility ST provided in the facility of the store 10 to be advertised and an advertisement provided in the facility of the advertisement provider 20. It is configured to have a provider facility SP and a navigation device NA as an information terminal device provided in a vehicle 30 used by a user of this advertisement information providing service.

In this embodiment, the store 10 and the store facility ST also serve as the advertisement client 40 and the advertisement client facility RQ, respectively, but they may be separate. Further, the facilities ST and SP may not be provided in the respective facilities, but may be provided at distant places via a communication line. In addition, advertisements are not limited to stores, commercial facilities that combine stores, recreational facilities such as amusement parks and zoos, tourist facilities such as lakes and waterfalls, play facilities, sports facilities, culture such as movie theaters, theaters, and museums. Various things such as facilities and accommodations can be targeted.

Further, the navigation device NA is a vehicle 3
Not only the in-vehicle terminal provided in 0 but also a portable terminal that can be carried by the user can be used. Further, although the store 10, the advertisement provider 20, the vehicle 30 and the like are shown as a single item in the drawing for the sake of simplicity of description, a plurality of them may be provided.

The store 10 and the advertisement provider 20 are adapted to exchange information and the like with each other by wired or wireless communication means or other means. The advertisement provider 20 and the navigation device NA of the vehicle 30 are connected by wireless communication means of a mobile communication system such as a mobile phone to exchange information and the like. For example, the advertisement information provided by the advertisement provider 20 is The information is displayed on the display unit of the navigation device NA. Then, based on the advertisement information taken into the navigation device NA, route setting and guidance of the vehicle 30 toward the destination (the store 10 in this case) (navigation processing)
Is being done.

The advertisement information is the navigation device NA.
Information may be provided by another medium such as an information magazine, instead of being delivered by wireless communication and displayed on the display unit. In this case, user input operation, media loading,
Information relating to the advertisement of the store is fetched into the navigation device NA by accessing the advertisement information through a communication line or the like, connecting with another device, or the like.

As shown in FIG. 2, the navigation device N
A is a system control unit 301 which is the core of the system,
GPS (Global Positioning System) receiver 302
And various sensor units 303 including a distance sensor that detects the moving distance and speed of the vehicle and an angle sensor that detects the turning angle of the vehicle, and VICS (Vehicle Information and C).
ommunication Systems) receiving unit 304, map information storage unit 305, operation unit 306 that also serves as a data input unit,
A display unit 307 including a liquid crystal display, a voice guidance unit 308 including a voice amplifier and a speaker, a storage unit 309 that temporarily stores input information and the like, and various information other than the above by wired or wireless communication means. A communication line transmitting / receiving unit 310 for transmitting and receiving, and a Bluetooth (Bl) which is a signal transmission system using a license-free 2.4 GHz band weak electric wave
Bluetooth transmission / reception unit 311 for transmitting / receiving a signal according to uetooth) and a removable / carryable memory card 312 for storing / holding information.

The GPS receiving section 302 receives navigation radio waves from a plurality of GPS satellites, and based on the position information included in the received signals, the G position information including the current position information of the vehicle.
A PS signal is generated and output to the system control unit 301.
On the other hand, the various sensor units 303 integrate the current position of the vehicle independently obtained based on the detection result of each sensor included in the sensor unit (that is, the moving distance and the moving azimuth starting from the starting point). Then, a position signal indicating the current position) obtained is generated and output to the system control unit 301.

As a result, the system controller 301
The current position indicated by the position signal is mainly used, and the current position of the vehicle is detected while correcting the current position indicated by the GPS signal and the like, and is output to the display unit 307 as a display signal. Then, a position mark or the like indicating the detected current position is displayed on the display screen in the display unit 307 together with the map information.

On the other hand, the VICS receiver 304 includes a VICS including traffic congestion information transmitted from a so-called VICS.
It receives the information, generates a VICS signal including this traffic congestion information, and outputs it to the system control unit 301.

In addition, a DVD-ROM (DVD-Read Only
A map information storage unit 305 including a memory drive device or a hard disk drive device stores the map information displayed on the display unit 307 and used for navigation processing in a lump and searches for the necessary map information to retrieve the map signal. Is generated and output to the system control unit 301.

When the user performs a necessary operation on the operation unit 306 when executing the navigation processing, the operation unit 306 generates an operation signal corresponding to the executed operation and outputs it to the system control unit 301. .

The display unit 307 displays information necessary for navigation processing based on the display signal output from the system control unit 301 and presents it to the user. At this time,
As the information displayed on the display unit 307, in addition to the map information stored in the map information storage unit 305, character information for movement guidance, time information such as estimated arrival time and current time, reception of GPS radio waves, etc. The status information and the like indicating the status and the like are included. Also, the voice guidance unit 308 is the system control unit 3
Based on the voice control signal from 01, the guidance voice and the like required for the navigation processing are synthesized and emitted into the vehicle interior.

In parallel with the processing of each of these components, the system control section 301 controls the reading and display control of map information, the display control of position marks and other information, the output control of guidance voice, the route guidance processing, etc. Controls various processes of.

The storage unit 309 is composed of a memory such as a RAM, and stores the destination information registered by the user, the registered location information, and the like. Further, the memory card 312 is a removable card type storage medium having a built-in storage element such as a flash memory and having an interface of a predetermined general-purpose format or an original format, and actually visited a store or the like. The visitor data and the like are stored. The memory card 312 is a SIM card (Subscriber Identity Module).
A card having a personal authentication function such as a card) or a card having a credit settlement function may be used.

The communication line transmission / reception unit 310 constitutes a communication interface unit for accessing and acquiring information provided by the advertisement provider 20 and information on the Internet, for example, and is necessary for navigation processing. Performs data communication to acquire various information and regional information. Further, it is also used for connection with other communication devices such as a portable information terminal owned by a user. The Bluetooth transmission / reception unit 311 exchanges signals by transmitting / receiving radio waves to / from a Bluetooth transmission / reception unit mounted on another device.

Next, the operation of the advertisement information providing system of the first embodiment will be described with reference to FIGS. 3 and 4.

In the first embodiment, as shown in FIG. 3, the store 10 first requests the advertisement provider 20 to place an advertisement and registers the advertisement information. The advertisement provider 20 delivers the advertisement information from the advertisement provider facility SP to the navigation device NA of the vehicle 30 of the user. As a result, the advertisement information is displayed on the display screen of the display unit 307 or is voice-guided by the voice guidance unit 308. The advertisement information may be arbitrarily displayed on the display screen of the display unit 307, or when the store on the map displayed on the display screen is touched with the touch panel or the operation unit 306 is instructed, the advertisement information is handled. The advertisement information of the store to be displayed may be displayed, or the discount information at the store or the like, the handled product, the menu, or the like may be displayed. At this time, the user sets the route by referring to the route information, the map information, the advertisement information, etc. distributed from the outside or stored inside the device, and reaches the store 10, which is the destination, by guiding the navigation device NA. .

Then, the memory card 312 mounted on the navigation device NA is taken out, and the store equipment ST
By connecting to the store facility ST directly or via a wireless interface etc.
The visit data by the unique number or code including the store identification information indicating that the store actually visited is stored in the memory card 31.
Written to 2. Before or after recording the visit data, the advertisement providing data indicating that the advertisement information is provided, the GPS position data, and the like are written in the memory card 312.

Memory card 3 in which visit data is written
When 12 is inserted into the navigation device NA, the visit data is transferred to the advertisement provider facility SP of the advertisement provider 20 by wireless communication. In response to the transmission of this visit data,
The advertisement provider facility SP requests the store 10 to pay an introduction fee corresponding to the fee for providing the advertisement, and in response to this, the store 10 pays the introduction fee to the advertisement provider 20. For the referral fee billing and settlement processing, a means appropriately selected according to the system configuration and usage state, such as electronic settlement via a communication line such as a network, may be used.

Further, in response to the transmission of the visit data,
Some kind of privilege is given in return from the advertisement provider facility SP to the user of the navigation device NA.
For example, the navigation device NA and the advertisement provider facility SP
Various benefits for advertisement use are conceivable, such as lowering communication charges with, discounting charges when using stores, and adding points to receive various services.

As described above, the navigation device NA, which is an information terminal device, has the functions of the advertisement presenting means, the guiding means, and the visit data transmitting means described in the claims. Further, the advertisement provider facility SP has the functions of an advertisement distribution unit, a receiving unit, a billing unit, and a privilege granting unit described in the claims. In addition, the store facility ST that is the advertiser facility
Has a function of a visitor data transmission means.

The advertisement information providing process in the first embodiment will be described in more detail below with reference to the operation sequence chart of FIG.

First, the store 10 as an advertisement requester requests the advertisement provider 20 to place an advertisement, and the advertisement information is registered by transmitting the advertisement information to the advertisement provider facility SP (step S101). . The transmission of advertising information is
Various means are used depending on the system configuration and the usage state, such as data transmission from the store facility ST to the advertisement provider facility SP via a network or a communication line such as a public line.

In the advertisement provider facility SP of the advertisement provider 20 that has received the advertisement information, the navigation information NA of the vehicle 30 used by the user of this advertisement information providing service is appropriately processed and processed. Various information including is transmitted and information is provided (step S102). For example,
The drive plan generated based on the route information and the registered advertisement information are presented together. Then, in the navigation device NA, the advertisement information received through the communication line transmission / reception unit 310, the provided information such as the drive plan, is displayed on the display screen of the display unit 307, or the voice guidance unit 308 outputs the voice to output the information. Is guided (step S103).

Then, the user who receives the advertisement information and the drive plan makes the operation unit 30 of the navigation device NA.
By operating and selecting 6, the route setting process to the destination is executed. For example, a suitable route for a user who sees the advertisement information to go to a store targeted for advertisement is set on the map. After that, the navigation device N
Navigation processing according to the route setting is executed by A (step S104). In addition, in the route setting in the navigation device NA, when the user visits the store after seeing an advertisement published in another medium such as an information magazine, the operation unit 306
The procedure of inputting an advertisement code or the like by the operation of is used. Also, the advertisement information and drive plan distributed from the advertisement provider 20 are recorded in the DV of the map information storage unit 305.
The navigation device NA may be loaded by an information recording medium such as a D-ROM or the memory card 312. In addition, the advertisement information is, for example, when the vehicle 30 is moving.
Navigation device N from the registered advertisement information
You may make it provide the advertisement information of the store etc. near the present position of A at any time.

When the user in the vehicle 30 is guided according to the route setting by the navigation processing by the navigation device NA and arrives at or near the store 10, the user takes out the memory card 312 from the navigation device NA and goes to the store 10. Bring in and enter the store (step S105). Then, when this memory card 312 is connected to the store facility ST by inserting it into the terminal of the store facility ST, the store facility ST displays visit data including a unique number or code indicating that the advertisement actually came to the store facility ST. The data is written in the memory card 312 (step S106). In this memory card 312, for example, advertisement providing data indicating that the advertisement information is provided when the advertisement information is displayed and the route is set in the navigation device NA,
Position data and the like by GPS are written, and visit data is recorded in correspondence with these data.

Then, the user mounts the memory card 312 recording the visitation data on the navigation device NA (step S107). Thereby, in the navigation device NA, the visit data is read from the memory card 312 together with the position data and the advertisement providing data, and is transmitted to the advertisement provider equipment SP of the advertisement provider 20 by wireless communication via the communication line transmitting / receiving unit 310 ( Step S1
08). When the visitor data is transferred from the navigation device NA in the advertisement provider facility SP, the advertisement provider 20 charges the relevant store 10 an introduction fee corresponding to the advertisement providing fee (step S109). In response to this, the store 10 pays the introduction fee to the advertisement provider 20 (step S110).

Also, when the visit data is transferred from the navigation device NA to the advertisement provider facility SP, some kind of privilege is given from the advertisement provider 20 to the user of the navigation device NA in return for providing the visit data ( Step S111). Further, discount information or the like for the next use may be transmitted to the user who has visited the store 10 as a privilege (step S112).

As described above, in the first embodiment, the visitor data indicating that the user has reached the store 10 to be advertised by the guidance of the navigation device NA and actually visited the store by seeing the advertisement is stored in the memory. The data is recorded on the card 312, and the visitor data is transmitted to the advertisement provider facility SP of the advertisement provider 20 by mounting the memory card 312 on the navigation device NA. As a result, the advertisement provider 20 and the shop 10 of the advertisement requester can easily grasp the effect of the advertisement by collecting the visit data. At this time, the store only needs to record the visitation data in the memory card 312 and does not need the trouble of user registration and password input, so that the introduction and operation of the advertisement information providing system can be easily performed.

Further, together with the visit data obtained by the user going to the store targeted for advertisement, the advertisement providing data indicating that the advertisement information is provided and the GP of the navigation device NA
If the location data by S, the history information at the time of guidance by the navigation processing, the ID information of the user of the navigation device NA, etc. are transmitted, the user certainly visited the store after seeing the advertisement. It can be used as a proof of the fact that the data can be prevented from being abused or falsified, and the reliability of the system can be improved.

Then, by paying the introduction fee of the advertisement in response to the transmission of the visitation data from the user, the store side can pay the advertisement fee according to the advertisement effect. For this reason, it is possible to reduce (in some cases, free of charge) the advertisement posting fee when requesting an advertisement, and the appropriate and reasonable collection and payment of the advertisement fee only after the advertisement is actually obtained It will be possible. Therefore, even in a small store with a small budget, there is no need to bear the risk of spending a large amount of advertising expenses for advertisements for which the effect is not clear in advance, and the number of visits of users who contributed to sales You only have to pay the referral fee for the advertisement, so you can reduce unnecessary expenses.

Further, by giving the user a privilege such as a communication fee or a discount on the usage fee for the transmission of the visit data, useful information and consideration for the user can be obtained. You can increase the willingness to provide data,
It is possible to collect information on advertisement effects that are more realistic.

(II) Second Embodiment FIG. 5 is an operation explanatory diagram showing the flow of information and the like in the advertisement information providing system of the second embodiment of the present invention, and FIG. 6 is information in the advertisement information providing system of the second embodiment. 7 is an operation sequence chart showing a providing process.

The second embodiment is an example in which the procedure for exchanging the visit data in the advertisement information providing system is changed, and the system configuration is the same as that of the first embodiment shown in FIGS. The operation relating to the advertisement information providing process will be described with reference to FIGS. 5 and 6.

In the second embodiment, as shown in FIG. 5, the store 10 first requests the advertisement provider 20 to place an advertisement and registers the advertisement information. The advertisement provider 20 delivers the advertisement information from the advertisement provider facility SP to the navigation device NA of the vehicle 30 of the user. As a result, the advertisement information is displayed on the display screen of the display unit 307 or is voice-guided by the voice guidance unit 308. At this time,
The user sets the route by referring to the route information, the map information, the advertisement information or the like distributed from the outside or stored inside the device, and reaches the store 10 which is the destination by guiding the navigation device NA.

Then, the user looks at the advertisement information and stores 10
Store information indicating that the store 10 actually visited the store by advertising information when the store 10 has some advertising effect such as contributing to sales by entering the store or shopping after entering the store. Store code (advertisement target code) with a unique number or code including etc.
To receive. For example, a receipt 35 with the settlement result written
You will receive the one with the store code printed on 0. The user may receive a card on which the store code is printed.

When the user uses the operation unit 306 of the navigation device NA or the like to manually enter the store code or inputs the store code by voice, the visitor data including the store code and the position data by GPS is used as the advertisement provider equipment of the advertisement provider 20. SP
Transferred by wireless communication to. In this case, by transmitting the location data together with the store code, it becomes a more reliable proof of the actual visit. Corresponding to the transmission of the visit data, the advertisement provider facility SP requests the store 10 to pay an introduction fee corresponding to the fee for providing the advertisement, and the store 10 accordingly introduces the advertisement provider 20 to the advertisement provider 20. Will be paid. For the referral fee billing and settlement processing, a means appropriately selected according to the system configuration and usage state, such as electronic settlement via a communication line such as a network, may be used.

Further, in response to the transmission of the visit data,
Some kind of privilege is given in return from the advertisement provider facility SP to the user of the navigation device NA.
In this case, it is preferable that the communication fee from the navigation device NA to the advertisement provider facility SP be borne by the advertisement provider 20 side in order to promote the input of the store code, which is troublesome for the user. As benefits, various benefits for advertisement use such as discounting charges when using a store or adding points for receiving various services can be considered.

As described above, the navigation device NA, which is an information terminal device, has the functions of the advertisement presenting means, the guiding means, the data input means, and the visit data transmitting means described in the claims. Further, the advertisement provider facility SP has the functions of an advertisement distribution unit, a receiving unit, a billing unit, and a privilege granting unit described in the claims. Further, the store facility ST which is an advertisement requester facility has a function of a visitor data issuing means.

The advertisement information providing process in the second embodiment will be described in more detail below with reference to the operation sequence chart of FIG.

From step S201 in which the store 10 which is the advertisement requester requests the advertisement provider 20 to place the advertisement and the advertisement information is registered, the user sets the route in the navigation device NA based on the advertisement information. The procedure up to step S204 of performing the navigation process to reach the target store 10 is the same as steps S101 to S104 of the first embodiment shown in FIG. Note that, here, the storage unit 30 of the navigation device NA
In the navigation device NA, for example, the advertisement providing data indicating that the advertisement information is provided when the advertisement information is displayed and the route is set, the GPS position data, and the like are written.

The user in the vehicle 30 is guided according to the route setting by the navigation processing by the navigation device NA and arrives at or near the store 10 and then enters the store 10 for shopping (step S).
205). On the store 10 side, a receipt 3 printed with a store code indicating that the user visited the store after seeing the advertisement
Issue 50 or the like and give it to the user (step S206).
Then, the user inputs this store code into the navigation device NA manually or by voice input (step S207). The store code can be input, for example, on the display unit 3
On the display screen of 07, touching the relevant store on the touch panel, instructing with the operation unit 306, or pressing a dedicated button causes the screen to switch to the input screen for transmitting the store code, and the user can enter this input screen. Use to enable input operations.

When the store code is input, the navigation device NA wirelessly transmits the input store code together with the position data by GPS and the advertisement providing data indicating that the advertisement information is provided via the communication line transmitting / receiving unit 310. It is transmitted to the advertisement provider facility SP of the advertisement provider 20 by communication (step S208).

The subsequent steps S209 to S212 are the same as the steps S109 to S1 of the first embodiment shown in FIG.
Similar to 12, when the visitor data is transferred from the navigation device NA at the advertisement provider facility SP,
The advertisement provider 20 charges the applicable store 10 an introduction fee corresponding to the advertisement providing fee (step S20).
9). In response to this, the store 10 pays the introduction fee to the advertisement provider 20 (step S210). Further, when the visit data is transferred from the navigation device NA to the advertisement provider facility SP, the advertisement provider 20 gives some benefit to the user of the navigation device NA in return for providing the visit data (step S211). . Further, discount information or the like for the next use may be transmitted to the user who has visited the store 10 as a privilege (step S212).

As described above, in the second embodiment, the user reaches the store 10 targeted for advertisement by the guidance of the navigation device NA, and actually sees the advertisement at the store 10 to visit the store and contribute to the sales. The shop code shown is printed on a receipt or the like and handed over, and the user inputs this shop code into the navigation device NA to transmit the shop code and position data to the advertisement provider facility SP of the advertisement provider 20. As a result, similarly to the first embodiment, the advertisement provider 20 and the shop 10 of the advertisement requester can easily grasp the effect of the advertisement by collecting the visit data.

At this time, the store code printed on the receipt or the like is meaningless to anyone other than the user who visits the store by using the navigation device NA by looking at the advertisement information, so that a problem such as misuse occurs. Absent. In addition, for the store, it is only necessary to print the store code on the receipt etc. and hand it to the user, and there is no need to install special equipment or devices, and user registration and password input. Can be easily constructed, introduced, and operated.

Further, together with the store code acquired by the user when the user goes to the store targeted for advertisement, the advertisement providing data indicating that the advertisement information has been provided and the GP of the navigation device NA
By transmitting the position data by S to the advertisement provider facility SP, it can be surely proved that the user visited the corresponding store by seeing the advertisement, thereby preventing the misuse and alteration of the data. , The system reliability can be improved. Furthermore, if the history information at the time of guidance by the navigation processing, the ID information of the user of the navigation device NA, and the like are also transmitted, the reliability of the visit data can be further improved.

Then, by paying the introduction fee of the advertisement for the transmission of the visitation data from the user, the store side can pay the advertisement fee according to the advertisement effect,
Since it is possible to reduce the cost of placing advertisements when requesting advertisements and to pay a reasonable amount of advertisements after the advertisements are actually obtained, it is possible to place advertisements with excellent cost effectiveness. it can. The advertisement provider side can operate an information providing service by collecting an appropriate advertisement fee according to the effect of attracting customers for the advertisement.

Further, by giving the user benefits such as a communication fee and a discount on the usage fee for the transmission of the visit data, useful information and consideration for the user can be obtained. You can increase the willingness to provide data,
It is possible to collect information on advertisement effects that are more realistic.

As described above, according to the above-described first and second embodiments, it is possible to construct an advertisement information providing system that has advantages for each of the advertisement requester, the advertisement provider, and the user.

As a modification of the above embodiment,
Instead of a memory card or receipt for exchanging visitation data, use a mobile information terminal or mobile phone capable of wireless communication or wired communication, and bring this mobile information terminal or mobile phone to the store to store equipment ST The above-described embodiment can be similarly applied to a configuration in which the visit data is received from and the visit data is transferred to the navigation device NA. In this case, it is easier to operate and operate in practical use if the configuration is such that a visitor data is exchanged by transmitting / receiving a wireless signal to / from the store facility ST or the navigation device NA by communication such as Bluetooth.
More preferable.

If the navigation device NA is a portable terminal, the user can directly use the navigation device NA.
Can be brought to the store equipment ST to receive the visit data and be transmitted to the advertisement provider equipment SP. In this case, a memory card or the like can be omitted.

In these modified examples, when the visitor data is acquired by the mobile terminal, the history information and the route information which are guided by the navigation processing after the route setting is received from the navigation device NA by communication such as Bluetooth. To the store facility ST, or in the case of incorporating a navigation function, the device itself transmits to the store facility ST, and the attendance data is received accordingly. Alternatively, by pressing a predetermined button on the mobile terminal, the history information and route information of the navigation processing are displayed on the screen, and the user presents the receipt to the store to display a receipt with a store code printed on it. It is also possible to receive it as visit data. Then, the visitor data is transmitted from the navigation device NA or the mobile terminal to the advertisement provider facility SP, the introduction fee of the advertisement is settled between the store and the advertisement provider, and the privilege is given to the user who transmitted the visitor data. To give.

In the above modification, the fact that the user has visited the store based on the result of route search and route setting based on the advertisement information is clearly understood by the store side. It is possible to accurately grasp the effect.

[0078]

As described above, according to the present invention, it is possible to obtain an effect that an advertisement client such as a store can easily know the effect of attracting customers for an advertisement targeted for advertisement.

Further, according to the present invention, it is possible to charge and pay the cost according to the advertisement effect, and it is possible to obtain the effect that it is possible to carry out the advertisement posting with excellent cost efficiency.

[Brief description of drawings]

FIG. 1 is a block diagram showing an overall configuration of an advertisement information providing system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a navigation device used in the embodiment of the present invention.

FIG. 3 is an operation explanatory diagram showing a flow of information and the like in the advertisement information providing system of the first embodiment.

FIG. 4 is an operation sequence chart showing an information providing process in the advertisement information providing system of the first embodiment.

FIG. 5 is an operation explanatory diagram showing a flow of information and the like in the advertisement information providing system according to the second embodiment of the present invention.

FIG. 6 is an operation sequence chart showing an information providing process in the advertisement information providing system of the second embodiment.

[Explanation of symbols]

10 stores 20 Advertisers 30 vehicles 40 Advertiser 301 System control unit 302 GPS receiver 303 Various sensor parts 304 VICS receiver 305 Map information storage unit 306 Operation unit 307 display 308 Voice guidance section 309 storage unit 310 Communication line transceiver 311 Bluetooth transceiver 312 memory card 350 receipt ST store equipment SP advertisement provider equipment NA navigation device RQ Advertisement requester equipment

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G08G 1/0969 G08G 1/0969 G09F 19/00 G09F 19/00 ZF term (reference) 2F029 AA02 AA07 AB07 AB13 AC02 AC13 AC18 5H180 AA01 AA21 BB04 BB05 BB12 BB13 CC12 FF04 FF05 FF12 FF13 FF22 FF25 FF33 FF38

Claims (16)

[Claims] 1. An information terminal device used in an advertisement information providing system, comprising: guiding means for guiding a moving body to an advertisement target point based on the provided advertisement information; and a predetermined step including the advertisement target point by the guidance. An information terminal device, comprising: visit data transmitting means for transmitting the visit data issued by the advertisement target to the advertisement provider equipment that has delivered the advertisement information, when the advertisement data reaches the range. 2. An advertisement presenting means for displaying a screen or voice guidance of the provided advertisement information, wherein the attendance data transmitting means, together with the attendance data,
The information terminal device according to claim 1, wherein the advertisement providing data indicating that the corresponding advertisement information is provided by the advertisement presenting means is transmitted to the advertisement provider equipment. 3. The information terminal device according to claim 1, wherein the guiding unit sets a route based on the advertisement information and guides a mobile body to the advertisement target point. 4. The attendance data transmission means transmits, together with the attendance data, position data when the vehicle arrives within a predetermined range including the advertisement target point, to the advertisement provider facility. The information terminal device described in. 5. The apparatus for recording the visitation data comprises a detachable portable memory card, and the visitation data transmitting means is provided when the memory card on which the visitation data is recorded is attached. The information terminal device according to claim 1, wherein the information terminal device is transmitted to the advertisement provider facility. 6. The data input means for inputting an advertisement target code issued by the advertisement target as the visit data, the visit data transmitting means, together with the advertisement target code when the advertisement target code is input. The information terminal device according to claim 1, wherein the position data is transmitted to the advertisement provider facility. 7. A program for causing a computer to execute as means of the information terminal device according to claim 1. Description: 8. An advertisement provider facility for providing advertisement information,
An advertisement information providing system having an information terminal device that guides a moving object to an advertisement target based on provided advertisement information, wherein the advertisement provider equipment is an advertisement distribution means for distributing advertisement information, and the information terminal. Receiving means for receiving a signal transmitted from the device, the information terminal device, the guidance means for guiding the mobile body to the advertisement target point based on the distributed advertisement information, and the advertisement target point by the guidance And a visitation data transmission means for transmitting the visitation data issued by the advertisement target to the advertisement provider equipment that has distributed the advertisement information, when reaching a predetermined range including the advertisement information. Offer system. 9. The advertisement provider facility includes means for charging an introduction fee to the advertisement client of the advertisement target when the visit data from the information terminal device is received. The advertisement information providing system according to claim 8. 10. The advertisement provider equipment, when receiving the visit data from the information terminal device, provides a privilege to the user of the information terminal device in accordance with the provision of the visit data. 9. The advertisement information providing system according to claim 8, comprising: 11. The advertisement client facility further managed by the advertisement client of the advertisement target, wherein the advertisement client facility stores the visitation data in a portable memory card that is detachable from the information terminal device. The visitor data sending means for sending and recording the visitor data is provided, and the visitor data sending means of the information terminal device sends the visitor data to the advertisement provider facility when a memory card on which the attendee data is recorded is mounted. The advertisement information providing system according to claim 8, wherein 12. The advertisement client facility further managed by the advertisement client of the advertisement target, the advertisement client facility including the information regarding at least one of the advertisement target and the advertisement itself as the visitation data. 9. The advertisement information providing system according to claim 8, further comprising: a visitor data issuing unit that issues a code, wherein the information terminal device includes a data input unit that inputs the issued advertisement target code. 13. A program for executing a computer as a means of the advertisement information providing system according to claim 8. 14. An advertisement information distribution device of an advertisement provider facility used in an advertisement information providing system, wherein advertisement distribution means distributes advertisement information, and guides a mobile body to an advertisement target point based on the advertisement information. Receiving means for receiving a signal transmitted from the information terminal device, and when receiving the visit data issued by the advertisement target from the information terminal device, the user of the information terminal device according to the provision of the visit data An advertisement information distribution device, comprising: a privilege giving unit that gives a privilege to the. 15. The advertisement according to claim 14, further comprising means for charging an introduction fee to the advertisement client of the advertisement target when the visit data from the information terminal device is received. Information distribution device. 16. A program for causing a computer to execute as a means of the advertisement information distribution device according to claim 14 or 15.