JP2002335520A - System for marketing research - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system for marketing research, which can obtain a large number of samples at a low cost and at the same time, and ensures the person easily. SOLUTION: A formed research program is transmitted to a satellite 1 (broadcast satellite, communication satellite, etc.), from a broadcasting station 7, and broadcast via the satellite 1 to a television 403 with a tuner 415 set in each viewer family. Answer data from viewers (targets) about questionair items assembled in the research program are collected and stored by a data center 3. A data obtaining server 417 of a broadcasting station 7 obtains the answer data from the data center 3. After the answer data are analyzed by a research company 5, a research report is delivered to a research orderer company.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a digital broadcasting marketing research system, and more particularly to a BS.
The present invention relates to a system for marketing research of digital broadcasting including digital broadcasting.

[0002]

2. Description of the Related Art There are the following four methods as typical representatives of marketing researches conventionally used. (1) By street questionnaire (2) By collecting target demographics at locations established by research companies, etc. (3) By questionnaire such as telephone / fax / postcard (4) By internet

[0003]

However, (4)
If other methods are used to increase the number of samples, time and cost will be proportionally required. On the other hand, (4)
Internet-based marketing surveys include e-mailed questionnaire items and responses from respondents who entered their responses.Posted questionnaire items on a website and entered responses in an input form. Is sent from the respondent. In the former case, the survey was not started until the respondents opened the e-mail, so there was no concurrency, and it was difficult to conduct a survey using moving images. The latter is PULL-type information that requires the respondent to access the business server by himself, so there is no concurrency, and congestion occurs when there are many simultaneous accesses. . Further, in both cases, the email address is highly anonymous, so it is difficult to perform personal authentication, and it is difficult to secure personality. The present invention has been made in view of the above points, and it is an object of the present invention to provide a marketing research system which can simultaneously secure a large number of samples at low cost and easily secure personality.

[0004]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the present invention relates to a marketing research system using the interactive nature of digital broadcasting, and a program creation means for creating a program including a questionnaire item based on a study plan. Means for broadcasting a program through a predetermined broadcast band, viewer-side answer means for giving an answer to a questionnaire item on the viewer side of the program, and answer data collecting means for collecting answer data from a plurality of viewer-side answer means. And answer data acquiring means for acquiring predetermined answer data from the answer data collecting means. Preferably, the program of the marketing research system is created in a description language BML. The viewer-side answer means includes a BS digital tuner for receiving the program, a television for presenting the program, a remote controller for the tuner for inputting an answer to the questionnaire item, and answer data received from the remote controller for the tuner. It is preferable that a tuner that transmits the data to the collection unit be used. The answer data of the marketing survey system includes tuner identification information and a plurality of personal identification information provided for the tuner identification information, and the answer data collecting means includes the tuner identification information and the attribute information of the respondent based on the personal identification information. And a means for accumulating answer data. The tuner identification information of the marketing research system is B-CAS
It is preferable that the personal identification information is a number, and the member of the family using the tuner is specified by the number.

[0005]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment of a marketing research system according to the present invention will be described in detail with reference to FIGS. FIG. 1 is a flowchart illustrating an embodiment of the present invention, FIG. 2 is a flowchart illustrating a first embodiment of the present invention, FIG. 3 is an overall configuration diagram illustrating an embodiment of the present invention, and FIG. 6 is a flowchart illustrating a second embodiment of the present invention.

Before describing the present embodiment, terms will be described. BML (Broadcast Markup Language): A description language used in digital broadcasting, and is a type of XML. ECMAScript can be used as a script. Currently used in BS digital broadcasting,
It will also be used for 110 ° east longitude CS broadcasting, terrestrial digital broadcasting, and digital CATV retransmission. BS
Digital tuner: A tuner for receiving BS digital broadcasting. B-CAS number (B-CASID): "B-CASID"
“CAS” is an abbreviation of BS Conditional Access Systems Co., Ltd., which entrusts the management of the conditional access system (CAS) for digital pay broadcast services. The B-CAS number is a B-CAS card identification number assigned to each BS digital tuner. personal number:
A personal identification number provided below the B-CAS number. For example, when one B-CAS number is assigned to one household, the members of the household can be identified by registering a personal number.

<First Embodiment> FIG. 3 is an overall configuration diagram for explaining the present embodiment. In the figure, a research company 5 notified of a research plan from a research ordering company or the like sets a target based on the plan and creates a questionnaire item. Thereafter, a survey program is created in the broadcast station 7 based on these targets and questionnaire items.
Further, the broadcast station 7 notifies the target of the survey program. The created survey program is transmitted to satellite 1 (broadcasting satellite, communication satellite, etc.), and the BS in each viewing household is transmitted via satellite 1
It is broadcast to a television 403 provided with a digital tuner 415. Response data from viewers (targets) to the questionnaire items included in the survey program is collected and accumulated by the data center 3. The data acquisition server 417 of the broadcasting station 7 acquires response data from the data center 3. The response data is analyzed by the research company 5 and then delivered to the research ordering company as a research report. In the present embodiment, a satellite broadcast broadcast by the satellite 1 is referred to as a BS digital broadcast.

FIG. 1 is a flowchart for explaining the present embodiment. Each viewer having the television 403 equipped with the tuner 415 first registers as a member before answering the questionnaire items of the marketing survey.

(1) Description of Processes 101 to 103 When applying for membership registration (101), 101a to 101a
Three routes shown in 1c are prepared. First route: TV 403 with BS digital tuner 415
The user inputs necessary items on the screen of (1) using the tuner 415 remote control (101b). Second route: PC 4
The user accesses a homepage provided for member registration via an Internet terminal such as the Internet 05 and inputs necessary items (101c). Third route: Fill in necessary information on a postcard or a facsimile (101a) and send it to the data center 3. The entry contents are converted into data by the input terminal 401 of the data center 3 (103).

(2) Description of Processes 105-113
The processing is performed by the registration receiving program 113. In this program, B-CAS number, personal number, name, address,
It is confirmed whether or not required items such as a telephone number and a date of birth are entered (105). If all information has been entered, predetermined information (B-CAS number, personal number, name, address, telephone number, date of birth, etc.) is added to the member information database 419 (113), and the applicant is registered as a member. . As a result of step 105, when there is an unfilled part, entry of the unfilled part is prompted (109). Then, the necessary items are completed (11
1) After that, predetermined information (B-CAS number, personal number, name, address, telephone number, date of birth, etc.) is added to the member information database 419 (113), and the applicant is registered as a member.

FIG. 2 is a flowchart of the entire marketing survey system according to the present invention. Hereinafter, the details will be described according to this flowchart.

(1) Description of the process 201 The survey company 5 notified of the survey plan from the survey ordering company or the like sets a target based on the plan and creates a questionnaire item.

(2) Description of Process 203 In the broadcast station 7, a survey program is created based on the survey plan (target or questionnaire item) created in Process 201. In this embodiment, the markup language 1
A BML authoring terminal 409 is used to perform program authoring using the BML. In the survey program, answer data of the questionnaire items are stored in the data center 3.
A program for sending to the server is installed.

(3) Description of Process 207 The broadcast data of the survey program is transmitted to satellite 1 (broadcast satellite, communication satellite, etc.) and provided with a BS digital tuner 415 in each viewing household by radio waves transmitted from satellite 1. Broadcast to the television 403.

(4) Description of Processes 209 to 211 The television 403 equipped with the BS digital tuner 415 can receive the survey program (209).
The viewer answers the questionnaire item included in the survey program (211). At this time, the viewer answers using the remote controller for the tuner 415. For example, when answering "YES" to a certain questionnaire item, button 1 is pressed, and when answering "NO", button 2 is pressed. When responding to the questionnaire, the respondent inputs the individual number corresponding to his / her name among the individual numbers sent to the data center 3 at the time of applying for membership registration using the remote controller for the tuner 415.

(5) Description of Processes 213 to 214 The response data of the viewer is once stored in the BS digital tuner 41.
5 (213). The stored answer data is transmitted to the destination described in the BML (the telephone number of the data center 3 in the present embodiment) via the telecommunication line (214). At this time, the B-CAS number, the personal number, and the questionnaire identification information are transmitted to the data center 3 together with the answer data.

(6) Description of Processes 215 to 223 In the data center 3, the BC received together with the response data
It is determined from the AS number and the personal number whether the answer data is from the member described in FIG. 1 or from a non-member (215). As a result, if the response data is from a non-member, a message urging membership registration is returned to the BS digital tuner 415 (221). On the other hand, if the response data is from the member, the response data or B-
The attribute information of the member is assigned from the CAS number and the personal number (219). The answer data is stored in the storage device of the data center 3 by being classified according to the attribute of the member (22).
3).

(7) Description of the process 225 The data acquisition server 417 of the broadcast station 7 acquires the answer data accumulated in the process 223 from the data center 3. (8) The response data obtained from the data center 3 is analyzed by the research company 5 and then delivered to the research ordering company as a research report.

<Second Embodiment> FIG. 3 is an overall configuration diagram for explaining the present embodiment. In the figure, a research company 5 notified of a research plan from a research ordering company or the like performs setting of a target based on the plan and creation of a questionnaire item. After that, a survey program is created in the broadcast station 7 based on these targets and questionnaire items.
Further, the broadcasting station 7 notifies the target of the survey program. The created survey program is transmitted to satellite 1 (broadcasting satellite, communication satellite, etc.), and the BS in each viewing household is transmitted via satellite 1.
It is broadcast to a television 403 provided with a digital tuner 415. Response data from viewers (targets) to the questionnaire items included in the survey program is collected and accumulated by the data center 3. The data acquisition server 417 of the broadcasting station 7 acquires response data from the data center 3. The response data is analyzed by the research company 5 and then delivered to the research ordering company as a research report. In the present embodiment, a satellite broadcast broadcast by the satellite 1 is referred to as a BS digital broadcast.

The application for membership registration is the same as in the first embodiment. FIG. 4 is a flowchart of the entire marketing survey system according to the present invention. Less than,
Details will be described according to this flowchart.

(1) Description of Process 501 The research company 5 notified of the research plan from the research ordering company or the like sets targets based on the plan and creates questionnaire items. The questionnaire items are designed in such a manner that the response data from the viewer is reflected in the program, and that a more detailed survey can be conducted.

(2) Description of Process 503 The broadcast station 7 creates a survey program based on the survey plan (target or questionnaire item) created in process 501. In this embodiment, the markup language 1
A BML authoring terminal 409 is used to perform program authoring using the BML. In the survey program, answer data of the questionnaire items are stored in the data center 3.
A program for sending to the server is installed. In addition, for a portion in which the response data from the viewer is reflected in the program, the program is created so that the data to be incorporated can be inserted later.

(3) Description of Process 507 The broadcast data of the survey program is transmitted to satellite 1 (broadcasting satellite, communication satellite, etc.) and provided with BS digital tuner 415 in each viewing household by radio waves transmitted from satellite 1. Broadcast to the television 403.

(4) Description of Processes 509 to 511 The television 403 provided with the BS digital tuner 415 can receive this investigation program (509).
The viewer answers the questionnaire items included in the survey program (511). At this time, the viewer answers using the remote controller for the tuner 415. For example, when answering "YES" to a certain questionnaire item, button 1 is pressed, and when answering "NO", button 2 is pressed. When responding to the questionnaire, the respondent inputs the individual number corresponding to his / her name among the individual numbers sent to the data center 3 at the time of applying for membership registration using the remote controller for the tuner 415.

(5) Description of Processes 513 to 514 The viewer's response data is temporarily stored in the BS digital tuner 41.
5 (513). The stored answer data is transmitted to the destination described in the BML (the telephone number on the data center 3 side in this embodiment) via the telecommunication line (514). At this time, the B-CAS number, the personal number, and the questionnaire identification information are transmitted to the data center 3 together with the answer data.

(6) Description of Processes 515 to 523 In the data center 3, the BC received together with the response data
It is determined from the AS number and the personal number whether the response data is from the member described in FIG. 1 or from a non-member (515). As a result, if the data is response data from a non-member, a message urging member registration is returned to the BS digital tuner 415 (521). on the other hand,
If the response data is from a member,
-Assign member attribute information from the CAS number and personal number (519). After the answer data is classified according to the attribute of the member, it is transmitted to the data acquisition server 417 of the broadcasting station (523).

(7) Description of Processes 525 to 526 The data acquisition server 417 of the broadcast station 7 receives the response data transmitted in the process 523 (525), and performs processing to broadcast data based on the received response data (526). ), And reflect the data in the broadcast contents (507). (8) The response data obtained from the data center 3 is analyzed by the research company 5 and then delivered to the research ordering company as a research report.

In FIGS. 2 to 4 and the description thereof, the survey company 5 has performed the target setting, the creation of the questionnaire items, and the analysis of the answer data. FIG.
4 to 4 and the description thereof, the installation location of the data center 3 may be inside or outside the broadcasting station.

In this embodiment, the case where the survey program is broadcast by BS digital broadcasting has been described.
Obviously, 0 ° CS digital broadcasting, terrestrial digital broadcasting, and digital CATV may be used.

As described above, according to the “marketing survey using digital broadcasting” of the present invention, a marketing survey system that can secure personality at low cost can be realized. By securing this identity,
It is possible to divide viewers into various groups, collect statistics for each attribute, collect answers only for certain attributes, and feed it back to a survey company.

Further, according to the present invention, by transmitting (broadcasting) the contents of a survey all over the country in a PUSH type, a marketing survey system with synchronization can be realized. Further, according to the present invention, it is possible to realize a marketing research system that can use clear moving images at low cost.

Further, according to the present invention, a marketing research system is provided which allows a more detailed survey without taking time and effort by reflecting the response result from the viewer on the program and conducting a more detailed survey. can do.

The present invention is not limited to the description of the present embodiment. For example, BML is used as a description language, but other markup languages such as XHTML may be used. Further, the present invention is not limited to the description of the present embodiment. For example, although a tuner remote controller is used as an input device, other input devices such as a dedicated keyboard may be used.

Further, the present invention is not limited to the description of the present embodiment.
Although the AS number and the personal number are used, a unique number may be assigned to each person and managed by a storage device in the tuner.

[0035]

As described above, according to the present invention, it is possible to provide a marketing research system capable of simultaneously obtaining a large number of samples at low cost. Further, according to the present invention, it is possible to provide a marketing research system in which personality can be easily secured.

[Brief description of the drawings]

FIG. 1 is a flowchart illustrating an embodiment of the present invention.

FIG. 2 is a flowchart illustrating an embodiment of the present invention.

FIG. 3 is an overall configuration diagram illustrating an embodiment of the present invention.

FIG. 4 is a flowchart illustrating an embodiment of the present invention.

[Explanation of symbols]

 1 Satellite 3 Data Center 5 Research Company 7 Broadcasting Station 403 TV 415 BS Digital Tuner 417 Broadcasting Station Data Acquisition Server

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/08 H04N 17/00 Z 7/081 7/08 Z 17/00 (72) Inventor Yoshiko Maruyama Tokyo 1-1-1 Hitotsubashi, Chiyoda-ku, Tokyo Inside Mega Port Broadcasting Corporation (72) Inventor Yukihisa Narazaki 1-1-1, Hitotsubashi, Chiyoda-ku, Tokyo Inside Mega Port Broadcasting Corporation (72) Inventor Akito Doi Chiyoda-ku, Tokyo 1-1-1 Hitotsubashi Mega Port Broadcasting Corporation F-term (reference) 5C061 BB13 CC09 5C063 AB03 AB07 AC01 5C064 BA01 BB10 BC18 BC20 BC25 BD03 BD08

Claims (6)

[Claims] 1. A marketing survey system using the interactive nature of digital broadcasting, comprising: a program creating means for creating a program including a questionnaire item based on a survey plan; and a means for broadcasting the program through a predetermined broadcast band. A viewer responding means for responding to the questionnaire item on the viewer side of the program; a response data collecting means collecting response data from a plurality of viewer responding means; and a predetermined response from the response data collecting means. A marketing survey system comprising: answer data acquiring means for acquiring data. 2. The marketing research system according to claim 1, wherein the program is created in a markup language. 3. The marketing survey system according to claim 1, wherein the viewer-side answering means includes a digital tuner including a BS digital tuner for receiving the program, and a television for presenting the program. An input device for inputting an answer to the questionnaire item; and the tuner for accumulating an answer received from the input device and transmitting the answer to the answer data collecting means. system. 4. The marketing survey system according to claim 1, wherein the response data includes a number that can identify an individual, and the response data collection unit starts with a number that identifies the individual. A marketing survey system comprising: means for deriving attribute information of a respondent; and means for accumulating the answer data. 5. The marketing survey system according to claim 4, wherein the number that can identify the individual is constituted by tuner identification information and a plurality of personal identification information provided for the tuner identification information. Characteristic marketing research system. 6. The marketing survey system according to claim 5, wherein the tuner identification information is a B-CAS number, and the personal identification information specifies a member of a family who uses the tuner by a number. A marketing research system characterized by the following.