JP2002312270A - Use system, method and program for print information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To widely use information about a bar code written in an advertisement. SOLUTION: In this system, a user (1) picks up an image of the bar code 7 written in the advertisement of a magazine or the like by a camera 6 of a cellphone 1 and transmits the image data to an analysis management server 4 by an electronic mail, while the analysis management server 4 analyzes the image data. An analyzed result is transmitted to a server 3 of an advertiser C and is stored. Accordingly, a looked amount of the advertisement can be measured. The analysis management server 4 transmits URL of a Web site of the server 3 of the advertiser C to the cellphone 1 and sends point information generated by the looking of the advertisement. The URL is registered in the cellphone 1. The user (1) accesses to the Web site by use of the registered URL to obtain important information such as commodity information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for using print information, such as a barcode, in a multi-dimensional manner via a network, and a program executed by a computer of the system.

[0002]

2. Description of the Related Art Heretofore, a user has read a bar code including identification information and a site code of an advertisement placed in a magazine or the like together with the advertisement by a scanner provided on a mobile terminal such as a mobile phone, and read the bar code. A system has been proposed in which data is transmitted from a mobile terminal to the site, and how much the advertisement is read by a reader is measured based on the barcode data. An example of such a system is disclosed in Japanese Patent Application Laid-Open No. 2000-285056. Conventionally, when a user accesses a homepage of a so-called "selfish site" from a mobile phone via the Internet, the user inputs the URL of the site in a magazine or the like by operating a keyboard, or from a personal computer or the like. Launcher and so on.

[0003]

However, since the mobile phone has a limited memory capacity, there is no room for installing software for analyzing a bar code read by a scanner, and the Java applet is currently limited. In addition, when a new function is added to a mobile phone, it is difficult to realize the above-described conventional system because approval of a communication carrier is required. Further, the URL input operation when the user accesses the site without permission from the mobile phone is troublesome and easy to make a mistake.

[0004] The present invention has been made in view of the above circumstances, and by performing barcode analysis on a server,
It is an object of the present invention to eliminate the need for providing a mobile phone with a special function and to allow a user to access a site related to a barcode without performing a troublesome URL input operation.

[0005]

SUMMARY OF THE INVENTION In order to achieve the above object, a print information utilization system according to the present invention provides an analysis in which a user captures print information with a camera and receives and analyzes image data transmitted from a portable terminal. Means and an analysis result transmitting means for transmitting an analysis result of the analyzing means to a provider of print information.

According to a method of using print information according to the present invention, a user images print information with a camera, receives and analyzes image data transmitted from a portable terminal, and transmits the analysis result to a print information provider. It was done.

[0007] A program according to the present invention is an analysis process for receiving and analyzing image data transmitted from a portable terminal by a user by capturing print information with a camera, and transmitting an analysis result to a provider of the print information. This is for causing the computer to execute the processing.

[0008]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a block diagram showing a configuration of a system for using print information such as a barcode according to an embodiment of the present invention. In FIG. 1, users (1) and (2)
(3) each has a mobile phone 1 and an advertising agency A,
The server 2 of B, the server 3 of each of the advertisers C and D, and the analysis management server 4 are connected via a network 5 such as the Internet.

The mobile phone 1 is provided with a camera 6 built in or externally attached. Further, it is assumed that each of the servers 2, 3, and 4 is provided with a Web site. Reference numeral 7 denotes a barcode as print information captured by the camera 6, which is printed together with an advertisement on a paper medium such as a magazine. This barcode contains the identification information of the advertisement.

Next, the operation will be described. First, for example, the user (1) uses a camera 6 provided on the mobile phone 1 with a bar code written in an advertisement such as a magazine.
The image data of the captured barcode is transmitted to the analysis management server 4 by e-mail, for example. The analysis management server 4 analyzes the received barcode image data. The analysis management server 4 stores the analysis result in, for example, the server 3 of the advertiser C (or the server 2 of the advertising agency A or B).
Send to The server 3 stores the analysis result data. Thus, the advertiser C (or the advertising agency) can measure how much the advertisement has been read (audience rating).

After outputting the analysis result, the analysis management server 4 stores the analysis result on the mobile phone 1 of the user (1) in the server 3 of the advertiser C (or the server 2 of the advertisement agency) of the advertisement. Notify the URL. This URL is registered in the mobile phone 1. In addition, the analysis management server 4 sends the user (1) point information on seeing the advertisement. This point is accumulated.

Thereafter, the user (1) uses the URL of the registered advertiser C's Web site to enter
Can access the site from. In this case, by using the “Web to function” of the mobile phone, the user (1) can transmit the URL by a simple operation without performing a complicated key operation of the mobile phone 1. As a result, the user (1) receives the advertiser C's Web
Various information such as new product information, bargain information, and event information can be obtained from the site. Further, by obtaining points, further advantageous information can be obtained. In other words, triggered by the user's barcode imaging,
A paper advertisement and an advertiser's Web site can be linked without the need for URL entry.

[0013] In addition, the advertiser and the advertising agency can measure the advertisement audience rating, acquire a leading customer, and provide information to the customer. Furthermore, customers can be enclosed by the point system.

Further, in the present embodiment, the bar code is not analyzed by the mobile phone but is analyzed by the server, so that it is not necessary to add a function such as providing special software to the mobile phone, and it is easy. The mobile phone can be used as a multimedia terminal.

Further, development to various services can be performed quickly. In addition, the data obtained as a result of the analysis
In addition to measuring the advertisement rating, it can be widely used in various ways such as customer management, URL launcher, and the like. Incidentally, if the analysis result data is sent to other than the advertiser or the advertising agency, more diversified use becomes possible.

Further, in addition to the above-described embodiment, the following various modifications can be realized.・ Feel free to read barcodes from your mobile phone and recruit prizes (eg for women). Explain in the advertisement that the barcode added to the advertisement is a prize recruitment, and the interested user takes the barcode with a camera and sends it to the analysis management server 4, where the server analyzes the result and analyzes the analysis result. By sending it to the advertiser or advertising agency, notifying the user of the URL of the Web site, and having the user enter his / her address and name when accessing the site to apply for a sweepstakes, To get.

[0017] In addition, for young people:-The captured data is converted into a game (ex. Barcode butler).・ Input the checkpoint by bar code by orienteering.

[0018] For middle-aged or later:-Converting the software of the mobile phone into a bar code and inputting it by simply tracing, eliminates complicated labor.・ By sticking a bar code sticker etc. on New Year's cards, etc.
You can enter your phone number, address, etc. on the other party's mobile phone.

In addition, when information other than the bar code is taken in, the followings are taken: ・ Take a photograph of a face, fortune-telling of human beings / friendliness ・ Take a photograph of a pet, a cuteness contest (scoring) ・ Take a signboard of a city, For example, in the case of the “Find Hiroe!” Game, and in the case of business use (B2B), the following URL is read when a barcode printed on a paper medium is read.
Jump to

Next, a program according to an embodiment of the present invention will be described. The program for executing the processing based on the above-described operation of the present system in FIG. 1 by the CPU of the computer system in the analysis management server 4 constituting the present system constitutes the program according to the present invention.

As a recording medium for recording this program, a magneto-optical disk, an optical disk, a semiconductor memory, a magnetic recording medium, or the like can be used.
M, RAM, CD-ROM, floppy (registered trademark) disk, memory card, and the like may be used.

The recording medium may be a volatile memory such as a RAM inside a computer system serving as a server or a client when a program is transmitted through a network such as the Internet or a communication line such as a telephone line. The one that keeps the program for a certain time is also included.

The above program may be transmitted from a computer system storing the program in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium.
The transmission medium refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line.

The program may be for realizing a part of the functions described above. Furthermore, what can realize the above-described function in combination with a program already recorded in the computer system, that is, a so-called difference file (difference program) may be used.

Therefore, the program and the recording medium are used in a system or apparatus different from the system or apparatus shown in FIG. 1, and the computer of the system or apparatus executes this program, so that the functions described in each embodiment can be achieved. The same function and effect as those described above can be obtained, and the object of the present invention can be achieved.

[0026]

As described above, according to the present invention, since the analysis of the barcode is performed by the analysis management server, the user captures print information such as a barcode with a camera and analyzes the print information from a portable terminal such as a mobile phone. By simply sending the information to the management server, the URL of the Web site of the advertiser or the like related to the print information can be obtained, and powerful information such as product information can be obtained therefrom. In such a case, by using the “Web to function” of the mobile phone, it is possible to input by simple operation without troublesome input operation of URL.

Further, the analysis result of print information such as a bar code can be widely and multiply utilized. In addition, since mobile phones with cameras will become mainstream in the future and mobile phones are expected to become more widespread, it is easy to realize this system. Can be. Therefore, services and businesses that could only be performed by a personal computer until now can be realized using a mobile phone.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a print information use system according to an embodiment of the present invention.

[Explanation of symbols]

 1 Mobile phone 2 Advertising agency server 3 Advertiser server 4 Analysis management server 5 Network 6 Camera 7 Barcode

Claims (15)

[Claims] An analyzing unit that captures print information with a camera by a user and receives and analyzes image data transmitted from a mobile terminal; an analysis result transmitting unit that transmits an analysis result of the analyzing unit to a provider of the print information; A print information utilization system, comprising: 2. The print information use system according to claim 1, further comprising a notification unit that notifies a user's portable terminal of a site code of the print information provider. 3. The print information utilization system according to claim 1, wherein the analysis result transmitting unit transmits the analysis result to a person other than the print information provider. 4. The print information use system according to claim 1, wherein the print information is a barcode. 5. The print information use system according to claim 1, wherein the print information is related to an advertisement. 6. A method of using print information, wherein a user images print information with a camera, receives and analyzes image data transmitted from a portable terminal, and transmits the analysis result to a provider of the print information. . 7. The method for using print information according to claim 6, wherein a site code of the print information provider is notified to a user's portable terminal. 8. The method according to claim 6, wherein the analysis result is transmitted to a person other than a print information provider. 9. The method according to claim 6, wherein the print information is a barcode. 10. The method according to claim 6, wherein the print information is related to an advertisement. 11. An analysis process in which a user captures print information with a camera, receives and analyzes image data transmitted from a mobile terminal, and an analysis result transmission process in which an analysis result of the analysis process is transmitted to a print information provider. A program for causing a computer to execute. 12. The program according to claim 11, further comprising a notification process for notifying a user's portable terminal of a site code of the print information provider. 13. The non-transitory computer-readable storage medium according to claim 11, wherein the analysis result transmission process transmits the analysis result to a person other than a print information provider. 14. The print information use system according to claim 11, wherein the print information is a barcode. 15. The program according to claim 11, wherein the print information is related to an advertisement.