JP2002366844A - Viewer evaluation type content publishing method, its implementation system, and its processing program - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide a technology that enables even a content provider who does not have a site or a content provider with a low site construction ability to publish according to the content of the content. SOLUTION: In a viewer evaluation type content publishing method for publishing content according to a viewer evaluation, a step of receiving a content registration request from a content provider and registering the content on a content evaluation site, Accepting evaluation information from the viewer for the registered content and setting the publication order of the content in accordance with the content of the evaluation information; and providing a reward to each content provider in accordance with the publication order of the registered content. Calculating the amount.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a viewer evaluation type content publishing system for publishing content in accordance with a viewer's evaluation, and more particularly to a viewer evaluation type publishing system that publishes a content highly evaluated by a viewer. The present invention relates to a technology effective when applied to a content publishing system.

[0002]

2. Description of the Related Art At present, many sites are established on the Internet, and by accessing these sites, many contents on the sites can be browsed. Among the sites established on the Internet in this way, there are the following content evaluation sites for the purpose of evaluating other sites.

[0003] In sites such as companies registered in these sites, an "evaluation button" is displayed on their homepage (HP).
Is attached, and when the visitor visits the HP, pressing the "evaluation button" opens a screen for inputting the evaluation.
Various evaluations (content enhancement, design, etc.) for the site can be entered.

[0004] The evaluations entered as described above are totaled on a content evaluation site, and the site with the highest evaluation value is
It is displayed on the ranking of content evaluation sites. An evaluation button is also provided on the ranking display page, where the viewer can input the evaluation of the site.

[0005] As a result, a site that is highly evaluated by a viewer has a site name displayed in the ranking on the content evaluation site and a link to the site at the same time. Therefore, by creating high-quality content, the possibility that one's own site is accessed by a viewer increases.

[0006] A method and system for collecting user evaluations that solve the user's inconvenience in answering user evaluations, shorten the period for collecting the answers, and improve the collection rate are disclosed in Japanese Patent Application Laid-Open No. 2002-209,878.
0001-51973.

[0007]

In the above-described conventional content evaluation site, a profit is obtained by collecting a registration fee from the content publisher to the evaluation site. However, if the content publisher is not a company but an individual, the registration fee may be free.

[0008] Accordingly, since the registration fee from the evaluation site is important in terms of profit, it is essential to register a company site in order to establish a business. This makes it difficult for an individual's site, which has a weaker site-building ability than a company, to enter the rankings, and, furthermore, it is also difficult to enjoy the advantage that the user's own site is easily browsed.

[0009] Further, in the above-mentioned conventional technology, since the URL of the site operated by the company or individual is registered,
There is a problem that individuals and companies without a site cannot provide content or receive evaluations.

[0010] An object of the present invention is to solve the above-mentioned problem, and to provide a technology that enables even a content provider who does not have a site or a content provider with a low site construction ability to publish according to the content of the content. To provide.

[0011]

SUMMARY OF THE INVENTION The present invention relates to a viewer evaluation type content publishing system for publishing a content in accordance with the evaluation of a viewer, according to the evaluation of the content provided by the content provider. To set the order of publication and pay the content provider a reward.

In the viewer evaluation type content publishing system of the present invention, a content registration request is received from a content provider, and the content itself is received from the content provider. Next, verification information for verifying the content of the received content is generated, an electronic mark in which the verification information is embedded is added to a display page of the content, and the content is registered on a content evaluation site.

A viewer browses the registered content and sends an evaluation to a content evaluation site. The content evaluation site accepts evaluation information from the viewer for the registered content and reads the content of the evaluation information. Set the content publishing order according to. Then, the amount of reward for each content provider is calculated and paid to the content provider in accordance with the set content ranking.

As described above, according to the viewer evaluation type content publishing system of the present invention, the publication order is set according to the evaluation of the content provided by the content provider by the viewer, and the content provider is rewarded. I will pay
Even a content provider who does not have a site or a content provider with a low site construction ability can publish according to the content of the content.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A description will be given of a viewer evaluation type content publishing system according to an embodiment for publishing a content in accordance with a viewer's evaluation.

FIG. 1 is a diagram showing an outline of a viewer evaluation type content publishing system of this embodiment. As shown in FIG. 1, in the business model of the present embodiment, the content evaluation site receives the provision of the content itself from the content provider, and provides the content provider with a profit source of the advertisement fee according to the evaluation of the viewer for the content. Some of them (e.g. 10% of revenue) are those with high viewer ratings (e.g. top 10)
Is returned to the provider.

Conventionally, an evaluation site is provided from a content provider by address information of a homepage (URL: Uniform Resource).
Locators), and only the link to the homepage was displayed in the ranking. For this reason, the conventional evaluation site could not receive an evaluation unless a person had established a homepage. In this model, unlike the conventional model, the content itself is received from the content provider. For this reason, even a person who does not have a homepage can provide contents and receive evaluations.

As a result, unlike a conventional model, an individual does not become disadvantageous in terms of evaluation from a company due to a difference in site construction power, and the evaluation depends only on the content. Therefore, it can be expected that the content provider will make further efforts to improve the content of the content.

In addition, when the evaluation site receives the content itself, not only a form showing a link to the content on the ranking page but also a form showing the content directly in the ranking page becomes possible. More likely to catch the eye of the person. Note that it may be considered that the content provider who has established the homepage has provided the content itself by registering a URL to the content.

FIG. 2 is a diagram showing a schematic configuration of a viewer evaluation type content publishing system of the present embodiment. As shown in FIG. 2, the viewer evaluation type content publishing system of the present embodiment includes a provider registration processing unit 101, a content registration processing unit 102, a content evaluation reception processing unit 103, a reward calculation processing unit 104, an IM It has a generation processing unit 105, a content verification processing unit 106, and a personal authentication processing unit 107.

The provider registration processing section 101 is a processing section for registering attribute information of a content provider such as a mail address. The content registration processing unit 102 receives the provision of the content itself or the link information to the content created by the content provider, stores the content or the link information in the external storage device of the content evaluation site, and executes the Internet / This processing unit performs processing such as attaching Marks (IM), and creates the public content 113.

The content evaluation reception processing unit 103 receives evaluation information for the registered content from the viewer terminal and reflects the evaluation information on the content management information 114.
This is a processing unit that sets the order of publication of the contents according to the evaluation information in the contents management information 114.

The remuneration calculation processing unit 104 is a processing unit that calculates the amount of remuneration for each content provider based on a predetermined criterion based on the registered order of the contents. IM
The generation processing unit 105 is a verification information generation processing unit that generates an IM having verification information for verifying whether the content has been changed.

The content verification processing unit 106 is a processing unit that verifies whether the content has been tampered with or changed based on the verification information when browsing the content. The personal authentication processing unit 107 is a processing unit that confirms whether or not the content provider is the principal by using an electronic signature or the like.

A viewer evaluation type content publishing system is provided by a provider registration processing unit 101, a content registration processing unit 102,
Content evaluation reception processing unit 103, reward calculation processing unit 10
4. IM generation processing unit 105, content verification processing unit 10
6 and a program for functioning as the personal authentication processing unit 107 are recorded on a recording medium such as a CD-ROM, stored on a magnetic disk or the like, and then loaded into a memory and executed. The recording medium for recording the program may be a recording medium other than the CD-ROM. The program may be installed from the recording medium to the information processing apparatus and used, or the recording medium may be accessed through a network to use the program.

The viewer evaluation type content publishing system includes an evaluation site menu content 110, provider information 111, registered content 112, content for publication 113, content management information 114, and reward calculation result information 115. Have.

The evaluation site menu content 110 is
This is content data used as a menu page of a content evaluation site, and provides an operation menu for a content provider to register content and for a viewer to select content of a specific theme.

The provider information 111 is attribute data of each content provider such as a mail address. The registered content 112 is each piece of content data registered by the content provider on the content evaluation site. The content for publication 113 is the registered content 112
This is content data for publication created by performing processing such as adding verification information and a page for evaluation input in order to make the content public.

The content management information 114 is management information for storing attribute data such as the registration date of each registered content, the number of accesses, and the total evaluation points. The reward calculation result information 115 is result information indicating a calculation result of a reward amount for each content provider calculated based on a predetermined criterion based on a total evaluation point for each content.

FIG. 3 is a diagram showing an example of the evaluation site menu content 110 and the publishing content 113 of this embodiment. As shown in FIG. 3, the evaluation site menu content 110 includes an evaluation site menu page 301 for registering or browsing the content, and a theme-specific ranking page 302 for browsing the public content 113 for each theme. ing. Public content 1
Reference numeral 13 has a public content display page 303 and an evaluation input page 304 in which an IM and a button for performing an evaluation are added to the registered content 112. Here, IM is image data in which verification information for verifying whether the content displayed on the public content display page 303 has been changed is embedded as an electronic watermark.

Evaluation site menu page 3 of this embodiment
As the theme for browsing the public contents 113 in 01, local community information, open recruitment information, amateur music information, etc. are provided, and the content evaluation site of the present embodiment is changed to a local community site, an open recruitment portal site for general public, or an amateur musician. It may be used as a ranking site for websites.

FIG. 4 shows the contents management information 1 of the present embodiment.
FIG. 14 is a diagram illustrating an example. As shown in FIG. 4, the content management information 114 of this embodiment includes a content ID for identifying a registered content, a registration category indicating a theme to which the content belongs, and a date when the content is registered. , A registrant ID for identifying the content provider that provided the content, the number of accesses indicating the number of times the viewer accessed the content, and the number of times the viewer entered an evaluation for the content , And the total evaluation obtained by totaling the evaluation points corresponding to the evaluation input by the viewer from the time of registration. The data of the registered content may be stored in the content management information 114.

In the following, in the viewer evaluation type content publishing system of the present embodiment, after registering the content provided by the content provider on the content evaluation site,
The process of opening the content to the viewer and receiving the evaluation, and paying a reward to the content provider according to the evaluation will be described.

In the viewer evaluation type content publishing system of the present embodiment, when a content provider intends to register content on a content evaluation site, the content provider first accesses the content evaluation site and registers the content provider.

When a provider registration processing unit 101 of the content evaluation site receives a provider registration request from an unregistered content provider, the provider registers the content provider such as an e-mail address and transmits information for identifying the content provider. It requests the terminal, receives the information, registers it in the provider information 111, and issues the ID of the content provider.

FIG. 5 is a flowchart showing a processing procedure of the content registration processing of the present embodiment. The content evaluation site of this embodiment sends the evaluation site menu page 301 to the content provider terminal when there is access from the content provider, and the evaluation site menu page 301
When the content registration is selected by the content provider, the content registration process is started.

At step 501, the personal authentication processing section 107
Receives the ID issued at the time of provider registration from the content provider terminal, and performs a process such as an electronic signature to confirm whether the content provider is the person indicated by the ID.

Next, the content registration processing unit 102 requests the content provider terminal to transmit the content itself to be registered or link information to the content, the registration category and the publication period, and the content provider terminal transmits the content itself or the link. The information, the registration category and the disclosure period are received and stored as the registered content 112 in the external storage device.

In step 502, the content registration processing section 1
02 is the registered content 1 stored in the external storage device.
A public content display page 303 is created in which link information to the T.12, a description of the evaluation input page 304 itself, and a description of buttons and the like for displaying the page are incorporated. When link information is registered in the external storage device as the registered content 112, the registered link information is described in the public content display page 303.

In step 503, the IM generation processing unit 105
Generates a hash value of the registered content 112 and embeds it in the IM image data as verification information for verifying whether the content of the content has been changed.
Generate M. If the registered content 112 is link information, the hash value is generated using both the link information and the linked content. In step 504, the content registration processing unit 102
The generated IM is attached to a predetermined position such as the upper right of the public content display page 303.

In step 505, a content ID of the registered content 112 is generated, and the content management information 11 is displayed together with the received registration category and release period.
After that, the date on which the registration process was performed is stored on the registration date, and the ID of the content provider who provided the content is stored in the registrant ID. In step 506, the generated public content display page 303 is stored in the external storage device as the public content 113.

Also, in the viewer evaluation type content publishing system of the present embodiment, provider information indicating the content provider is embedded in the content published on the content evaluation site, and when the content is registered, the registration request is issued. Checks whether the provider information is embedded in the performed content in the previous registration process, and if it is embedded, the provider information matches the content provider who requested registration of the content It may be verified whether or not to do so.

That is, in the process of step 502, the content registration processing unit 102 embeds the ID of the content provider as a digital watermark in the registered content 112 stored in the external storage device. Registered content 112
If the link information is registered as, the digital watermark is embedded in the content at the link destination. When it is desired to save the original registered content 112, a copy thereof is created and the digital watermark is embedded.

When the content itself or the link information is received in the process of step 501 when the registration process of another content is performed, it is checked whether or not a digital watermark is embedded in the content. Reads the ID of the content provider in the digital watermark, verifies whether the ID matches the ID of the content provider requesting registration of the content, and executes the subsequent registration processing only when the IDs match. I do.

As described above, in the viewer evaluation type content publishing system of the present embodiment, by confirming the legitimate content provider by the digital watermark embedded in the content, the content for publication obtained by browsing the content evaluation site is obtained. 113 can be prevented from being abused. Since the content can be processed on the content evaluation site side, each content may be subjected to duplication or falsification prevention measures such as unifying the expression format of each content.

FIG. 6 is a flowchart showing the processing procedure of the content browsing process by the site viewer of this embodiment. In the viewer evaluation type content publishing system of the present embodiment, when browsing the publishing content 113 published on the content evaluation site, the viewer accesses the content evaluation site using the site viewer terminal.

In step 601, the site viewer terminal transmits a request for transmission of the theme-specific ranking page 302 selected by the viewer from the evaluation site menu page 301 to the content evaluation site.

In step 602, the site viewer terminal receives the requested thematic ranking page 302 from the content evaluation site and displays it. In step 603, the selection of the public content 113 is received from the viewer, and the selection is made. Request the transmission of the published content 113 to the content evaluation site.

In step 604, the content verification processing unit 106 of the site viewer terminal receives the requested public content display page 303 of the public content 113 from the content evaluation site, and uses the link in the public content display page 303. After generating the hash value of the indicated content, the generated hash value is compared with the hash value in the IM of the public content display page 303. If they match, the process proceeds to step 605,
If they do not match, an error is displayed in step 608, and the process ends.

As described above, in the present embodiment, the browsing process is terminated when the falsification of the content is detected by the verification using the IM. Therefore, when the content is falsified after the registration of the content, Can be prevented from being evaluated. If the content itself is provided on the content evaluation site, the content can be managed on the content evaluation site so as not to be tampered with. However, if the content is registered by link information to the content, Are stored on the storage device of the content provider site, which makes it difficult to manage by the content evaluation site. According to the present embodiment, in such a case, the falsification of the content can be detected by the IM, and therefore, it is possible to perform the same management as in the case where the content itself is provided.

In step 605, the public contents display page 303 of the received public contents 113 is displayed. When it is detected that the evaluation button of the public content display page 303 is clicked, the process proceeds to step 606. In step 606, the evaluation input page 304 is displayed, and the evaluation from the viewer is accepted. When it is detected that the transmission button of the evaluation input page 304 is clicked, the process proceeds to step 607. In step 607, evaluation information indicating the content of the received evaluation is transmitted to the content evaluation site.

FIG. 7 is a flowchart showing a processing procedure of the content evaluation receiving processing of the present embodiment. Step 7
When the content evaluation reception processing unit 103 of the content evaluation site receives the request for transmission of the theme-specific ranking page 302 from the site viewer terminal in step 01, the process proceeds to step 702. In step 702, the requested page data is stored in the evaluation site menu content. The data is read from 110 and transmitted to the site viewer terminal.

In step 703, when the content evaluation reception processing unit 103 of the content evaluation site receives a transmission request for the public content 113 from the site viewer terminal,
The public content display page 303 of the requested public content 113 is read and transmitted to the site viewer terminal.

In step 704, the content evaluation reception processing unit 103 of the content evaluation site receives evaluation information from the viewer for the transmitted public content 113 from the site viewer terminal. In step 705, the content of the evaluation information Is added to the corresponding total evaluation in the content management information 114. For example, evaluation points such as "5", "4", and "3" are added in accordance with the evaluation input such as "very good", "good", and "normal" shown in FIG.

In step 706, the contents in the same registration category as the contents for which the evaluation points have been added and having the highest total evaluation of the contents within the publication period are totaled, and the totaled contents ranking and the theme ranking page 302 are displayed. If it is necessary to change the order in the thematic ranking page 302, the process proceeds to step 707. In step 707, the ranking page 302 for each theme is updated based on the totaled rank, and the publication rank of the content is reset.

In the viewer evaluation type content publishing system of the present embodiment, after the re-setting of the publication order is repeatedly performed according to the evaluation of the viewer as described above, the reward calculation processing unit 1
04, after summing up the items with a high total rating stored in the content management information 114 within the disclosure period for each registration category, calculating the amount of remuneration for each content provider according to the ranking, and calculating the remuneration. It is stored in the result information 115.

The most basic method of calculating a reward is to add a fixed reward rate to the period income such as the advertisement income to the content evaluation site.
(%) Is a fixed amount calculation method that calculates the amount of compensation per person by dividing the value (total amount of compensation) by the fixed number of rewarded people. You will get a reward. Other than the above, a method of deciding the reward in proportion to the ranking of the evaluation, a method of distributing the total reward in accordance with the magnitude of the total evaluation point of each content, and the like can be considered. The payment of the reward to the content provider may be settled on the network by electronic money or the like.

FIG. 8 is a diagram showing an example of a cycle of the viewer evaluation type content publishing process of this embodiment. By performing the content evaluation as described above, a cycle is formed in which each subject can enjoy the merit as shown in FIG.

That is, since the content provider can obtain a reward by providing high-quality content to the content evaluation site, the high-quality content is gathered at the content evaluation site by the content evaluation site.
The number of viewers who want to browse this high-quality content will increase, the effectiveness of advertising on content evaluation sites will increase, and the revenue of advertising on content evaluation sites will increase, and as a result, the distribution to content providers will increase As a result, the content provider can obtain a high reward. As a result, it is expected that the transmission of personal information on the Internet will be more activated.

As a specific example, it is conceivable to use the content evaluation site of this embodiment as a site that utilizes content evaluation, such as a local community site, an open recruitment portal site for the general public, or a ranking site for amateur musicians.

Conventionally, there is already an information exchange site in the area, but providing information has little advantage to the provider side, so information exchange on the site is generally not active.

When the content evaluation site of this embodiment is a local community site, the reward for the content provider plays a role as a stimulating agent for transmitting information. Can be expected. In the case of this regional community site, the reward for the content provider may be a coupon or eco-money that can be used in the region instead of cash, so that a decrease in the profit of the site can be suppressed. is there.

On the other hand, in the case of conducting a public recruitment for recruiting naming of new products, the prize money is given by the sponsoring company for excellent products, which is an incentive for applicants. In general, open recruitment was conducted on each manufacturer's site, so it was difficult for applicants to understand that the open recruitment was taking place.

When the content evaluation site of the present embodiment is applied to a publicly-recruited portal site for recruiting naming of new products, an applicant can access a large amount of publicly-recruited information at a time. At the same time, companies do not need to prepare public offering content and contact applicants on their own, which means that more applications can be expected than for public offerings on their own site. In this case, since the application theme is not set by the content evaluation site itself, but set according to the request of the general company, a theme setting fee for setting the theme on the content evaluation site must be collected from the company. Is also possible.

The Internet has been attracting attention as a place where indie musicians can easily advertise their own music. However, being able to easily advertise on the Internet does not necessarily lead to immediate sales. To be successful, you must be part of a major record company and receive extensive promotions.

When the content evaluation site of the present embodiment is applied to a ranking site where amateur musicians can freely register music data created by themselves, even if they are amateurs, they can get rewards according to the evaluations from listeners. It becomes possible. Therefore, it becomes an incentive for the activity for amateurs, and it becomes easier for the content evaluation site to collect music created by amateurs than for a normal site. In particular, hosting an evaluation site by the record company itself is effective in finding and selecting high-value consumers from consumers ahead of other companies.

As described above, according to the viewer evaluation type content publishing system of the present embodiment, the publishing order is set according to the evaluation of the content provided by the content provider by the viewer, and the content publishing order is set to the content provider. Since a reward is paid, even a content provider who does not have a site or a content provider with a low site construction ability can publish according to the content of the content.

[0068]

According to the present invention, since the publication order is set according to the evaluation of the content provided by the content provider according to the evaluation by the viewer and the content provider is paid, the content provider without the site or Even a content provider with a low site construction ability can publish according to the content of the content.

[Brief description of the drawings]

FIG. 1 is a diagram showing an outline of a viewer evaluation type content publishing system of an embodiment.

FIG. 2 is a diagram showing a schematic configuration of a viewer evaluation type content publishing system of the present embodiment.

FIG. 3 is an evaluation site menu content 1 of the embodiment.
FIG. 10 is a diagram illustrating an example of a content 10 and content for publication 113.

FIG. 4 is a diagram illustrating an example of content management information 114 according to the embodiment.

FIG. 5 is a flowchart illustrating a procedure of a content registration process according to the embodiment;

FIG. 6 is a flowchart illustrating a procedure of a content browsing process performed by a site viewer according to the embodiment;

FIG. 7 is a flowchart illustrating a procedure of a content evaluation receiving process according to the embodiment;

FIG. 8 is a diagram illustrating an example of a cycle of a viewer evaluation type content publishing process according to the embodiment.

[Explanation of symbols]

101: Provider registration processing unit, 102: Content registration processing unit, 103: Content evaluation reception processing unit, 104: Reward calculation processing unit, 105: IM generation processing unit, 106: Content verification processing unit, 107: Personal authentication processing unit , 110 ...
Evaluation site menu contents, 111 ... provider information,
112: registered contents, 113: contents for publication,
114: content management information, 115: reward calculation result information, 301: evaluation site menu page, 302: ranking page by theme, 303: public content display page, 304: evaluation input page.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 12/14 310 G06F 12/14 310Z 13/00 540 13/00 540R 560 560C 15/00 310 15/00 310A

Claims (10)

[Claims] 1. A viewer evaluation type content publishing method for publishing content in accordance with a viewer evaluation, a step of receiving a content registration request from a content provider and registering the content on a content evaluation site; Accepting evaluation information from the viewer for the registered content and setting the publication order of the content according to the content of the evaluation information; and rewarding each content provider according to the publication order of the registered content Calculating the amount of the content. 2. The viewer-evaluated content according to claim 1, wherein when the content is registered, the content itself is provided from a content provider and the content itself is registered on a content evaluation site. Publishing method. 3. The method according to claim 1, wherein verification information for verifying the content of the content is generated, and whether the content is falsified is verified by the verification information when the content is browsed. Item 6. A viewer evaluation type content publishing method according to any one of Items 2. 4. A content published on a content evaluation site is embedded with provider information indicating the content provider, and the provider information in the content requested to be registered at the time of registering the content is a request for registration of the content. The method according to any one of claims 1 to 3, wherein it is verified whether or not the content matches the content provider who performed the content evaluation. 5. A content registration processing unit for receiving content provided by a content provider and registering the content on a content evaluation site in a viewer evaluation type content publishing system for publishing content in accordance with the evaluation of the viewer. A content evaluation reception processing unit that receives evaluation information from a viewer for the registered content, and sets a publication order of the content in accordance with the content of the evaluation information; A reward evaluation processing unit that calculates a reward amount for each content provider. 6. A verification information generation processing unit for generating verification information for verifying the content of the content, and a content verification processing unit for verifying whether the content is tampered with the verification information when browsing the content. The viewer evaluation type content publishing system according to claim 5, comprising: 7. The content registration processing section embeds provider information indicating the content provider into the content published on the content evaluation site, and provides the provider in the content requested to register at the time of registering the content. 7. The viewer evaluation type content publishing system according to claim 5, wherein the system verifies whether the information matches the content provider who has made the registration request of the content. . 8. A program for causing a computer to function as a viewer evaluation type content publishing system for publishing content according to the evaluation of a viewer, wherein the content is received from a content provider and the content is evaluated. A content registration processing unit for registering on the site, a content evaluation reception processing unit for receiving evaluation information from a viewer for the registered content, and setting a publication order of the content according to the content of the evaluation information; A program that causes a computer to function as a reward calculation processing unit that calculates a reward amount for each content provider according to the published order of the content. 9. A verification information generation processing unit for generating verification information for verifying the content of the content, and a content verification processing unit for verifying whether the content is tampered with the verification information when browsing the content. The program according to claim 8, wherein the program causes a computer to function as a computer. 10. The content registration processing section embeds provider information indicating the content provider into the content published on the content evaluation site, and provides the provider in the content for which registration has been requested when registering the content. The program according to claim 8, wherein the program verifies whether or not the information matches a content provider who has made a registration request for the content.