JP2002351373A - Advertising sales method for automatic machines - Google Patents

Abstract

(57) [Summary] [Problem] It is possible to display only appropriate advertisements, advertisers can freely specify advertising conditions and any of multiple advertising sales methods, and vending machines that display advertisements easily To provide an advertising sales method in an automatic machine that can be changed to. SOLUTION: An advertisement registered on the day is searched from an advertisement reservation status database (step S600), a screen to be examined is displayed (step S601), and the advertisement is displayed as an advertisement that does not violate public order and morals and is displayed on an automatic machine. Financial institutions (banks, etc.) that manage ATMs to determine whether the content is appropriate
To judge. If the result of the examination is OK (step S60
2, S603: Y), the advertisement file is downloaded to the download destination ATM (step S605). At the same time, a schedule table is generated from the advertisement reservation status database (step S606) and downloaded to the ATM (step S607).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for selling advertisements to be displayed on an automatic machine on the Internet, and in particular, applies to a region, a period, a time zone, a day of the week, etc. where the advertisement is desired to be sent, and examines the contents of the advertisement. The present invention relates to a method of selling advertisements in an automatic machine that automatically downloads to an automatic machine in a designated area when the result of the examination is successful and automatically distributes an advertisement during a designated period, time zone, and day of the week.

[0002]

2. Description of the Related Art Conventionally, techniques for advertising using an automatic machine include, for example, Japanese Patent Application Laid-Open No. 7-121630 and
000-149118 and the like. Japanese Patent Application Laid-Open No. 7-121630 discloses that a financial institution displays an advertisement of its own new financial product or displays an advertisement of its own by a screen saver on a display device of its own automatic machine during communication with a host. It is disclosed. Also, Japanese Patent Application Laid-Open No. 2000-149118 discloses that a home page of advertisement setting conditions is prepared and transferred via a web server, and an advertisement or the like is displayed according to a contract.

[0003]

However, the one disclosed in the above-mentioned Japanese Patent Application Laid-Open No. 7-121630 does not disclose an automatic machine as an advertising medium, solicit various advertisements, and do not play them. Japanese Unexamined Patent Publication No. 2000-149118 discloses that an advertisement is displayed on a vending machine according to a contract, but it does not check whether or not the contents of the advertisement are appropriate. You may violate or show inappropriate ads,
In addition, advertisers can freely specify the advertising sales method (advertisement by screen saver, advertisement displayed at the side of the screen, advertisement displayed during communication with the host, etc.), and vending machines that display advertisements There is a problem that it cannot be changed manually.

Recently, not only ATMs but also various automatic machines such as KIOSK terminals have become widespread on street corners, and the value of the automatic machines as advertising media has been increasing year by year.
With the trend toward larger screens, advertising screens can be displayed on the screen at any time in addition to the screens during transactions, and the display of advertisements on the display devices of various automatic machines will become increasingly popular in the future. Therefore, there is a strong demand for an advertising method that solves the above-mentioned problems.

[0005] The present invention solves the above-mentioned problems, and can display only an appropriate advertisement, and an advertiser can freely specify an advertisement condition or any of a plurality of advertisement sales methods or display an advertisement. It is an object of the present invention to provide a method for selling advertisements in a vending machine capable of changing a vending machine to be operated with simple effort.

[0006]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention accepts an advertisement to be displayed on an automatic machine on the Internet, and examines at a financial institution whether the contents are public order and morals or unfavorable to the financial institution. After that, only the advertisements that are OK in the examination are automatically downloaded to the automatic machine, and the advertisement is displayed on the automatic machine. This makes it possible for advertisers to use the automatic machine as an advertising medium with a simple effort, while financial institutions can check the contents of the advertisement and decide whether or not to advertise it, and permit the advertisement, and It will also be possible to earn advertising fees.

[0007] In addition, the advertiser, the region, period,
A function of designating a day of the week and a time zone, collating with an already accepted advertisement reservation status, performing a duplication check to determine whether or not it is acceptable, and notifying an advertiser of a check result is added. This makes it possible to effectively run advertisements.

Further, instead of manually downloading an advertisement received from an advertiser in accordance with a predetermined scheduling, an automatic machine at a download destination is automatically downloaded based on a pre-stored correspondence table between regions and automatic machines. Is determined and downloaded, and the automatic machine automatically selects and displays the advertisement in accordance with the designated advertisement scheduling, so that the labor of the attendant can be saved.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Summary of the Invention) In the embodiment of the present invention, the screen specification of an automatic machine is set to HTML, which is a standard screen specification, so that anyone can create an advertisement screen. Since it is HTML, it is possible to insert a moving image or use music. Accept the HTML file on the Internet and examine the contents. If it passes, download it to an automated machine.

[0010] When accepting an advertisement,
By making it possible to specify the period, the day of the week, and the time zone, it becomes possible to effectively advertise the product. For this purpose, a database storing the reservation status of advertisements is prepared in the WWW server, and the advertiser can immediately check whether a reservation has already been made for the specified period, day of the week, and time of the automatic machine in the specified area. You can know the result of the reservation.

[0011] Further, by maintaining the correspondence between the area and the automatic machine, it is possible to automatically download the automatic machine to the automatic machine in the area designated by the advertiser.

[0012] Further, by generating an advertisement schedule table of the automatic machine at the download destination from the database and downloading the advertisement schedule table together with the advertisement file, when the automatic machine plays the advertisement, it automatically selects which advertisement should be played. This eliminates the need for the staff of the financial institution to download the designated advertisement file each time.

(Embodiment) Hereinafter, an advertisement selling method in an automatic machine according to the present invention will be described in detail with an example in which a screen saver advertisement is displayed on a display device of an ATM (automatic teller machine).

FIG. 1 is a system configuration diagram for realizing an embodiment of the present invention. In the figure, reference numeral 200 denotes an advertisement reservation WWW site having a web server function (detailed configuration is not shown); 201, an advertisement reservation status database;
Reference numeral 2 denotes a personal computer PC having a browser function owned by an advertiser; 2021, a main body control unit including a CPU; 2022, a storage device; 2023, a display device;
Numeral 024 denotes an input device such as a keyboard or mouse, 203 denotes an automatic machine, in this embodiment an ATM (automatic teller machine), 2031 denotes a main body control unit, 2032 denotes a storage device,
Reference numeral 033 denotes a display device for displaying an advertisement, 2034 denotes a card input / output device, and 2035 denotes a cash handling mechanism. Reference numeral 204 denotes an Internet network.

The general flow of displaying an advertisement is as follows. The advertisement reservation status is stored in the advertisement reservation status database 201 of the advertisement reservation WWW site 200. The advertiser makes an advertisement reservation from the PC 202 in the office or home. The advertisement file is sent from the PC 202 to the advertisement reservation W
The data is transmitted to the WW site 200, downloaded to the ATM 203, and displayed on the display device 2033 of the ATM 203.

FIG. 2 is a flowchart executed by the reservation program of the advertisement reservation WWW site 200, and FIG. 3 is an example of a transition screen displayed on the display device 2023 of the PC 202 at this time.

For example, the homepage of the advertisement reservation WWW site 200 including the advertisement reservation function (“advertise reservation” button) is designated by specifying the URL of the advertisement reservation WWW site 200 using the browser function from the PC 202.
3 and an operation of ad reservation is performed (for example, an “advertisement reservation” button is pressed). Thereby, the reservation program of the WWW site for advertisement reservation 200 is started.

The reservation program reads the reservation status from the advertisement reservation status database 201 (step S10).
0), the reservation status is displayed on the screen of the display device 2023 of the PC 202 of the advertiser (step S101). An example of the reservation status displayed on the display device 2023 at this time is shown at 300 in FIG.

In the example 300 shown in FIG. 3, the reservation status includes the month, day of week, time zone for displaying the advertisement, and the AT for displaying the advertisement.
It is made up of the names of the branches that control (manage) M. A “reservation” button is also displayed on the screen 300 showing the reservation status.

When the advertiser presses the "reservation" button on the reservation status screen 300, a reservation screen for reservation is displayed. An example of the reservation screen displayed at this time is shown at 301 in FIG.

In the example 301 shown in FIG. 3, the reservation screen indicates the advertisement location (Hokkaido, Tohoku, Kanto, Chubu, Kansai, China, Shikoku,
Kyushu, Okinawa), advertising period (September, October, November, 12
Monday, January, February, March), advertising day (Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday), advertising time (9:00, 10
,... 22:00).

The advertiser uses the input device 2024 such as a keyboard or a mouse to input a region (advertisement place) where an advertisement is to be displayed from the reservation screen 301 (step S10).
2) When a period for advertising (advertising period), a day of the week (advertising day), and a time period (advertising time) are input (step S1).
03), the number and time of the ATM in which the advertisement is to be flown are obtained from the input information (advertisement reservation information), the advertisement fee is calculated based on the ATM (step S104), and the reservation confirmation screen is displayed (step S105).

The reservation confirmation screen 302 shown in FIG. 3 is the same as the reservation screen 301, except that "Kanto" is used as the advertisement place, "September", "October", "November" is used as the advertisement period, and "Sunday" is used as the day of the week. "Saturday" every day, "16
Hour, 17 o'clock, 18 o'clock, 19 o'clock, 20 o'clock
Select "Time" and calculate the ad fee as "100,000 yen"
Indicates the case where is requested.

Here, when only the month is input, all days of the month may be regarded as specified, when no day is input, all days are specified, and when no time period is input, all time periods may be specified. . The advertiser confirms the reservation confirmation screen 302, and if the content is OK, presses the "confirm" button.
If it is not OK, the “cancel” button is pressed.

When the "confirmation" button is pressed on the reservation confirmation screen 302 (step S106: "confirmation"),
The reservation information is transmitted to the advertisement reservation WWW site 200,
A matching check with the reservation database is performed, and if there is no previous contract and the reservation is OK (step S107: Y), a reservation is made in the advertisement reservation status database 201 (step S107).
108), a screen 303 indicating that the reservation has been made, such as "reserved", is displayed, and the HTML used for the advertisement is displayed.
The file is read from the PC 202 of the advertiser (step S109).

If the "cancel" button is pressed on the reservation confirmation screen 302 (step S106:
"Cancel"), the reservation screen 301 is displayed again. If a reservation cannot be made due to a prior agreement (step S107:
N), a reservation impossible screen 304 such as "cannot be reserved" is displayed (step S110), and then the reservation screen 30 is again displayed.
1 is displayed.

FIG. 4 shows an advertisement reservation status database 201.
It is a figure showing an example of (part). As shown in the figure, the advertisement reservation status database 201 includes a branch name (2011), date (2012), time (2013),
It is composed of a set of a file name (2014) used for the advertisement and a date of application for the advertisement, that is, a registration date (2015).

The reservation screen 301 in FIG. 3 has been described using an example of selecting and inputting a region (advertisement place) in which an advertisement is to be displayed. However, as shown in FIG. By separately providing a correspondence table 500 in which the branch name 502 and the ATM ID for uniquely identifying the ATM under the control of the branch are provided separately,
From 03, the advertisement reservation status database in which the branch name 502 and the ATM ID are calculated and the reservation contents are registered corresponding to each ATM can be used.

Next, a procedure for downloading an advertisement screen to an ATM will be described. FIG. 6 is a flowchart for explaining a procedure for downloading the advertisement screen to the ATM 203.

From the registration date (2015) in the advertisement reservation status database 201, the advertisement registered on that day is searched (step S600), a screen to be examined is displayed (step S601), and the advertisement is not violated by public order and morals. ATM2 to determine whether the advertisement content is appropriate for an advertisement to be displayed on an automatic machine
A screening is made by a financial institution (bank, etc.) that manages 03.

All advertisements have been examined (step S60)
2: Y), the process ends. If there is an unexamined advertisement (step S602: N), the advertisement is examined, and if the examination result is OK (step S603: Y),
Using the correspondence table 500 of FIG. 5, the ATM ID 501 is determined from the branch name 502 (step S604),
The advertisement file is downloaded to the corresponding ATM (step S605). At the same time, a schedule table is generated from the advertisement reservation status database 201 (step S).
606), the generated schedule table is also downloaded to the ATM (step S607).

FIG. 7 is a diagram showing an example of the schedule table 700 generated in step S606 of FIG. The schedule table 700 includes an advertisement reservation status database 201.
, Date (2012), time (2013), and file name (2014).

If the result of the examination is NG (step S60)
3: N), this is notified to the advertiser by e-mail (step S608), and the reservation of the advertisement is canceled from the advertisement reservation status database 201 (step S60).
9).

On the other hand, the ATM 203 receives the HTML file and the schedule table, checks the schedule table when activating the screen saver, and switches the next advertisement screen to be displayed according to the schedule table.

The above example is an example in which an advertisement is displayed on a screen saver. The advertisement of a new financial product is displayed on the screen during communication with the host, and the advertisement screen is always displayed next to the screen during transaction. It is also possible. In addition, these three types of methods can be prepared in advance as an advertisement method, and the advertiser can be freely selected. In this case, for example, the above three types of advertisement methods are displayed as selection items in a reservation screen 301 displayed on the screen of the display device 2023 of the PC 202, and the advertiser selects from the displayed selection items when reserving the advertisement. It is also possible to select a desired advertisement method.

[0036]

According to the present invention, only an appropriate advertisement can be displayed, an advertiser can freely specify an advertisement condition and any one of a plurality of advertisement sales methods, or an automatic vending system that displays an advertisement. An advertisement sales method in an automatic machine capable of changing the machine with simple effort can be realized.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of the present invention.

FIG. 2 is a processing flowchart executed by a reservation program of a WWW site for advertisement reservation in the embodiment of the present invention.

FIG. 3 is a screen transition diagram in the embodiment of the present invention.

FIG. 4 is a diagram illustrating an example of an advertisement reservation status database according to the embodiment of the present invention.

FIG. 5 is a diagram illustrating an example of a correspondence table according to the embodiment of the present invention.

FIG. 6 is a flowchart illustrating a procedure for downloading an advertisement screen to an ATM according to the embodiment of the present invention.

FIG. 7 is a diagram showing a schedule table in the embodiment of the present invention.

[Explanation of symbols]

 201: WWW site for advertisement reservation, 200: advertisement reservation status database, 202: personal computer (PC), 2021: body control unit, 2022: storage device, 2023: display device, 2024: input device, 203: ATM (automatic cash machine) 2031: Main unit, 2032: Storage device, 2033: Display device, 2034: Card input / output device, 2035: Cash handling mechanism, 204: Internet network.

Claims (4)

[Claims] 1. An advertisement selling method in an automatic machine having a display device, a card input / output device, and a cash handling mechanism, wherein the advertisement reservation information to be displayed on the display device of the automatic machine is:
An advertisement reservation receiving step received via the Internet, an advertisement reading step of reading an advertisement based on the received advertisement reservation information, an advertisement screening step of examining the content of the read advertisement, and communicating the result of the screening to the advertiser And an advertisement download step of downloading the read advertisement to the automatic machine when the examination is passed, and an advertisement display step of displaying the downloaded advertisement on a display device of the automatic machine. Advertising sales method for automatic machines. 2. The advertisement sales method for an automatic machine according to claim 1, wherein the advertisement reservation receiving step includes: advertisement reservation information including information relating to a time period during which an advertisement designated by an advertiser is run and information relating to a region. And comparing the contents of the advertisement reservation status database storing the current advertisement reservation status with the contents of the advertisement reservation status database, and when the advertisement reservation from the advertiser can be accepted, accepts the advertisement reservation information and registers it in the advertisement reservation status database. And advertising the information to the advertiser and, if there is an overlap in the reservation status, prohibiting the reservation and returning the information to the advertiser. . 3. The advertisement selling method in an automatic machine according to claim 2, wherein the reservation information of the advertisement further includes an advertisement displayed on a screen saver screen, an advertisement displayed on a side of the screen, or communication with a host. A method for selling an advertisement in an automatic machine, the information including information for designating which of the advertisements to be displayed is reserved. 4. The advertisement sales method in an automatic machine according to claim 1, wherein the advertisement download step includes automatically determining a pre-stored area and an automatically stored area when the examination is passed. Identifying an automatic machine present in the area designated by the advertiser based on the correspondence of the machines, and downloading the advertisement and scheduling information for displaying the advertisement to the identified automated machine, The advertisement display step is a step of displaying an advertisement based on the downloaded scheduling information, wherein the advertisement is sold in an automatic machine.