JP2002236835A - Broadcast system - Google Patents

Abstract

(57) [Summary] [PROBLEMS] In a conventional broadcasting system capable of issuing coupons, it is possible to judge the authenticity of coupons, feed back information obtained with use of coupons to broadcasting stations and advertising companies, and limit the number of times coupons can be used. Did not. A program distribution unit that distributes coupon information,
A program receiving unit for receiving the coupon information, a coupon printing unit for printing a coupon based on the coupon information received by the program receiving unit, a coupon reading unit for reading the coupon information, and a coupon authenticity judgment for judging the authenticity of the coupon The coupon usage information transmission unit enables feedback of information obtained with the use of the coupon to broadcasting stations and advertising companies, and further uses the coupon. With the provision of the coupon usage history information storage unit for storing the usage history, it is possible to limit the number of times the coupon is used.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a broadcasting system capable of printing coupons.

[0002]

2. Description of the Related Art In recent years, with the development of communication technology and information processing technology, a method of printing a coupon using additional information that can be included in program content in broadcasting such as satellite and terrestrial broadcasting has been proposed. . Note that the coupon described in the present invention refers to printed matter on paper or the like, or electronic data stored in a mobile phone or the like. By bringing the coupon to a store or the like, it becomes possible to receive services such as discounts.

[0003] Hereinafter, JP-A-11-346352, which is known as a conventional coupon printing system, will be described with reference to the drawings.

FIG. 16 is a configuration diagram of a broadcasting system in Japanese Patent Application Laid-Open No. 11-346352. In FIG. 16, 13
01 is a broadcasting station, 1302 is a receiver, 1303 is a data receiving circuit, 1304 is a storage device, 1305 is a display I / F,
1306 is an input device, 1307 is a processing circuit, 1308 is an identification information circuit, 1309 is a printing I / F, 1310 is a monitor, 1311 is a printer, and 1312 is a remote controller.

The operation of the broadcasting system configured as described above will be described below.

[0006] All coupon information (each store name, each coupon effective date,
Monitor 1310 by extracting each product name, price of each product, etc.
To be displayed. The coupon information is selected by the remote controller 1312, and the coupon is printed out from the printer 1311 along with the personal information stored in the storage device 1304 and the unique information unique to the coupon generation device from the identification information circuit 1308.

[0007] With the above configuration, in addition to printing the coupon using the broadcast, the viewer can use the coupon without feeling uncomfortable by writing the personal information by increasing the convenience in writing the personal information. .

[0008]

However, in the case of a service that actually uses a coupon, there is a possibility that the coupon is forged and used, and some kind of authenticity judgment is required when the coupon is used.

[0009] There is also a request from a company that the coupon information and viewer information obtained when the coupon is used are fed back and used as marketing information.

[0010] Further, depending on the service form of the coupon, it may be necessary to manage a usage history for limiting the number of times of use, such as being available only once or being available up to three times.

However, in the above-described conventional configuration, it is not possible to judge the authenticity, feed back information obtained by using the coupon, and manage the use history. The present invention solves the above-mentioned conventional problems, and provides a broadcasting system that enables authenticity determination when a coupon is used, feedback of information obtained by using the coupon to a broadcasting station, an advertising company, and usage history management. The purpose is to do.

[0012]

In order to achieve this object, in the broadcasting system according to the first aspect, the coupon information read by the coupon reading unit is stored in a coupon information storage unit for storing coupon information distributed from a program distribution unit. The provision of the coupon authenticity judgment unit for judging the authenticity of the coupon by confirming whether or not the coupon exists allows the coupon to be authenticated.

[0013] In the second aspect, a program distribution unit that distributes a receiving unit ID that specifies an advertising company use receiving unit that acquires information included in a used coupon, a viewer storage unit that stores viewer information, The coupon information, the receiving unit ID,
A coupon issuing unit that issues a coupon including viewer information, a coupon reading unit that reads coupon information, a receiving unit ID, and viewer information from the coupon issued by the coupon issuing unit, and a receiving unit ID specified by the receiving unit ID. The provision of the coupon use transmitting unit for transmitting the viewer information to the advertising company use receiving unit enables the used coupon information to be fed back to the company.

According to a third aspect of the present invention, there is provided a program distribution unit for distributing a limited number of coupon usages associated with coupon information, a coupon information distributed from the program distribution unit and a limited number of coupon usages associated with the coupon information. A coupon information storage unit that stores the number of times of use of the coupon in association with the coupon information; and a number of times of use stored in the coupon use history information storage unit stores the information stored in the information storage unit. By providing a coupon determination unit for determining whether the number of times of use of the coupon stored in the unit has not exceeded the number of times of use, it is possible to restrict the number of times of use in advance and use the service.

According to a fourth aspect of the present invention, there is provided a coupon printing apparatus having a program receiving means for receiving coupon information relating to program contents and a coupon printing means for printing a coupon including the coupon information, thereby enabling a coupon to be authenticated. Can be issued.

In a fifth aspect, a program receiving means for receiving coupon information related to program content, a viewer storage unit for storing viewer information, and printing a coupon including the coupon information and the viewer information. A coupon printing apparatus characterized by including a coupon printing means can issue a coupon usable for marketing information.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment 1) Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a configuration diagram of a broadcast system according to the present embodiment.

In FIG. 1, 101 is a program distribution unit, 10
2 is a program receiving means, 103 is a coupon information extracting means, 1
Reference numeral 04 denotes a coupon print image creating unit, 105 denotes a coupon printing unit, 106 denotes a coupon reading unit, 107 denotes a coupon authenticity judgment unit, 108 denotes a coupon information storage unit, and 109 denotes a coupon authenticity judgment result display unit. The program distribution unit 10
Reference numeral 1 denotes a program receiving means 102 in a broadcasting station for broadcasting a program.
The coupon information extracting unit 103, the coupon print image creating unit 104, and the coupon printing unit 105 are installed in a receiver or a printing device (collectively, a coupon issuing unit) of the program viewer.
Coupon reading unit 106, coupon authenticity determination result display unit 1
Reference numeral 09 denotes a coupon authenticity determination unit 107 and a coupon information storage unit 108 in a coupon management organization in a store that provides products, services, and the like to be couponed.
Further, in the broadcasting system of the present embodiment, there is no limitation on the number of broadcasting stations, viewers, and shops.

The operation of the broadcasting system configured as described above will be described below. In a broadcasting station, the program distribution unit 101 broadcasts program contents including coupon information to viewers. The coupon information is information distributed from the program distribution unit, and is information necessary for printing the coupon on the viewer's printing machine or information for preventing the coupon from being fraudulently used in the system. Service contents,
An image displayed on the coupon and a coupon ID for specifying coupon information.

FIG. 2 shows an example of distributed coupon information. Although most of the coupon information is described in the form of text in the example of FIG. 2, the coupon information may be converted into binary data or the like to compress the information amount.

The coupon information is stored in a coupon information storage unit 10 in a coupon management organization before being broadcast.
8 is stored. A method of storing coupon information in the coupon information storage unit 108 is, for example, a program distribution unit and a coupon management institution are connected by a network, and the coupon information is stored in the coupon information storage unit 108 before or during program broadcasting using this network. And the coupon information is stored in a portable recording medium and sent from a broadcasting station to a coupon management organization by hand or the like, and the coupon management organization receiving the medium stores the coupon information in the coupon information storage unit 10.
8 is assumed.

The coupon information extracting means 103 extracts coupon information from the program content received by the program receiving means 102.

The coupon print image creation means 104 creates a coupon print image from the coupon information extracted by the coupon information extraction means 103 and causes the coupon print means 105 to print. At this time, coupon information converted into a mechanically readable code such as a bar code is also printed to facilitate reading at a store. FIG. 3 is an example of a printed coupon.

When the viewer brings the printed coupon to the store and uses it, the store clerk reads the coupon information from the coupon with the coupon reading unit 106. Coupon reading unit 1
The coupon information read in 06 is transmitted to the coupon authenticity determination unit 107.

The processing of the coupon authenticity judgment unit 107 will be described with reference to the flowchart of FIG. Coupon reading unit 1
When the coupon information transmitted from step 06 is received (step 401), it is determined whether or not the coupon information received in step 401 exists in the coupon information storage unit 108 (step 402), and the same coupon information exists. If not, the result of "false" is read as coupon reading unit 1.
06 is returned (step 403). If the same coupon information exists in step 402, a result of "true" is returned to the coupon reading unit 106 (step 40).
4).

The coupon reading unit 106 causes the coupon authenticity determination result display unit 109 to display the result determined by the coupon authenticity determination unit 107.

As described above, according to the present embodiment, the clerk of the store confirms the result of the coupon authenticity determination result display section 109, so that the coupon to be used is properly distributed from the broadcasting station. It is possible to judge the authenticity of the coupon, and it is possible to prevent the use of a false coupon.

(Embodiment 2) Hereinafter, a second embodiment of the present invention will be described with reference to the drawings. FIG. 5 is a configuration diagram of a broadcast system according to the present embodiment.

In FIG. 5, reference numeral 501 denotes a program distribution unit;
2 is a program receiving means, 503 is a coupon information extracting means, 5
04 is a coupon print image creation unit, 505 is viewer information storage unit, 506 is a coupon print unit, 507 is a coupon reading unit, 508 is a coupon authenticity judgment unit, 508 is a coupon information storage unit, and 510 is a coupon authenticity judgment result display unit. Reference numeral 511 denotes a coupon usage information transmitting unit, 512 denotes a broadcasting station coupon usage information receiving unit, and 513 denotes an advertising company coupon usage information receiving unit.

The program distribution section 501 and the broadcast station coupon usage information receiving section 512 include a program receiving section 502, a coupon information extracting section 503, a coupon print image creating section 504, a viewer information storing section 505, and a broadcasting station for broadcasting a program. The coupon printing unit 506 is provided in the receiver or the printing device of the program viewer, the coupon reading unit 507 and the coupon authenticity determination result display unit 510 are provided in a store that provides products, services and the like to be couponed. 508,
Coupon information storage unit 509, coupon usage information transmission unit 5
Reference numeral 11 denotes a coupon management institution, and an advertisement company coupon usage information receiving unit 513 manufactures or provides a product to be couponed, and provides coupon information to a program to a broadcasting station for advertisement and the like in program content. It is installed in a company (called an advertising company in the present embodiment) that requests distribution including the information.

In the broadcasting system of this embodiment,
There is no limit on the number of broadcasters, viewers, stores, and advertising companies.

The operation of the broadcasting system configured as described above will be described below. In the broadcasting station, the program distribution unit 501 includes coupon information and a broadcasting station ID for transmitting the coupon to the advertising company that has advertised, a broadcasting station ID for specifying the advertising company, and an advertising company ID (collectively receiving unit I).
D) is broadcast to the viewer. The coupon information is information distributed by the program distribution unit, and is information necessary for printing the coupon on the viewer's printing machine or information for preventing the coupon from being fraudulent in the system. In addition to the content of services that can be provided, images displayed on coupons, coupon IDs that specify coupon information,
The information obtained by using the coupon indicates the broadcasting station that distributed the coupon information and the program ID that specifies the program content.

FIG. 6 shows an example of coupon information to be distributed. Although most of the coupon information is described in the form of text in the example of FIG. 6, it may be converted to binary data or the like to compress the information amount.

Before the broadcast, the coupon information is transmitted from the broadcasting station to the coupon information storage unit 50 in the coupon management organization.
9 is stored. A method of storing coupon information in the coupon information storage unit 509 is, for example, a program distribution unit and a coupon management organization are connected by a network, and the coupon information is stored in the coupon information storage unit 509 before or during program broadcasting using this network. And the coupon information is recorded on a portable recording medium, the portable recording medium is sent from a broadcasting station to a coupon management organization, and the coupon management organization receiving the medium stores the coupon information in the coupon information storage unit 509. A method is assumed.

The coupon information extracting means 503 extracts coupon information from the program content received by the program receiving means 502. The coupon print image creation unit 504 creates a coupon print image from the coupon information extracted by the coupon information extraction unit 503 and the viewer information stored in the viewer information storage unit 505, and causes the coupon print unit 506 to print it. The viewer information indicates personal information such as the name of the viewer, a viewing history indicating which program was viewed, and the like. FIG. 7 shows an example of the viewer information stored in the viewer information storage means. In this example, for each family member, a name, an attribute, a gender, and a program ID for specifying program contents viewed in the past are recorded. Note that the viewer information needs to be registered in advance. In addition, when registering a program ID, for example, when a remote control operation is provided with an operation unit such as a button for registering who in the family is watching the program, when watching the program,
It can be realized by operating.

FIG. 8 is an example of a printed coupon. In this example, the coupon information and viewer information are converted into a machine-readable code, such as a bar code, to save labor for reading the coupon information at the store and to prevent leakage of personal information, and the original is also printed. ing. FIG. 8 is an example of a printed coupon.

When the viewer brings the printed coupon to the store and uses it, the store clerk reads coupon information from the coupon with the coupon reading unit 507. Coupon reading unit 50
The coupon information and viewer information read in step 7 are transmitted to the coupon authenticity determination unit 508.

The processing of the coupon authenticity judgment unit 508 will be described with reference to the flowchart of FIG. Coupon reading unit 5
When the coupon information and the viewer information transmitted from 07 are received (step 801), the coupon information storage unit 50
It is determined whether or not the coupon information received in step 801 is included in 9 (step 802), and if the same coupon information does not exist, a result of “false” is returned to the coupon reading unit 507 (step 803). ). If the same coupon information exists in step 802, a result of "true" is returned to the coupon reading unit 507 (step 804). Next, the coupon usage information transmission unit 51
In response to 1, the broadcaster coupon usage information receiving unit 512 in the broadcasting station indicated by the broadcasting station ID in the coupon information and the advertising company coupon usage information receiving unit 513 in the advertising company indicated by the advertising company ID in the coupon information are sent to the viewer. An instruction to transmit information and coupon information is output (step 805).

The broadcast station coupon usage information receiving section 51
2 and the information transmission to the advertising company coupon usage information receiving unit 513 is not limited to the mode of transmission for each coupon usage,
The predetermined period may be accumulated in the coupon management institution and transmitted collectively at a specific timing such as a weekend or a month end. Furthermore, when transmitting collectively, the broadcast station and the advertising company may transmit the data including statistically processed data in a form that facilitates data analysis.

Coupon reading section 507 causes coupon authenticity determination result display section 510 to display the result determined by coupon authenticity determining section 508.

As described above, according to the present embodiment, in addition to the authenticity determination of the coupon, the coupon information and the viewer information obtained when the coupon is used can be fed back to the broadcasting station and the advertising company. The station can use it as information on program creation, and the advertising company can use it as information on product strategies and advertising effects.

(Embodiment 3) Hereinafter, a third embodiment of the present invention will be described with reference to the drawings. FIG.
1 is a configuration diagram of a broadcast system according to the present embodiment.
10, 901 is a program distribution unit, 902 is a program receiving unit, 903 is a coupon information extracting unit, 904 is a coupon print image creating unit, 905 is a viewer information storing unit,
906 is a coupon printing unit, 907 is a coupon reading unit,
908 is a coupon determination unit, 909 is a coupon information storage unit, 910 is a coupon usage history information storage unit, 911 is a coupon determination result display unit, 912 is a coupon usage information transmission unit, 913 is a broadcasting station coupon usage information reception unit, 914 is It is an advertising company coupon usage information receiving unit.

A program distribution unit 901 and a broadcasting station coupon usage information receiving unit 913 include a program receiving unit 902, a coupon information extracting unit 903, a coupon print image creating unit 904, a viewer information storing unit 905, and a broadcasting station for broadcasting a program. The coupon print image printing unit 906 includes a coupon reading unit 907 and a coupon determination result display unit 911 in a receiver or a printing device (generally referred to as a coupon issuing unit) of a program viewer. In the store to be provided, the coupon determination unit 908 and the coupon information storage unit 9
09, a coupon usage history information storage unit 910, a coupon usage information transmission unit 912 is provided in a coupon management institution, and an advertising company coupon usage information reception unit 914 manufactures a product to be couponed or provides a service, such as advertisement. It is installed in a company (referred to as an advertising company in the present embodiment) that requests a broadcasting station to distribute coupon information in a program content for the purpose. Further, in the broadcasting system of the present embodiment, the number of broadcasting stations, viewers, shops, and advertising companies is not limited.

The operation of the broadcasting system configured as described above will be described below. In the broadcasting station, the program distribution unit 901 broadcasts program content including coupon information and a limit on the number of times the coupon can be used, to a viewer. The coupon information is information distributed from the program distribution unit, and is information necessary for printing the coupon on the viewer's printing machine or information for preventing the coupon from being fraudulent in the system. Services available, images displayed on coupons, coupon IDs specifying coupon information, broadcaster IDs specifying broadcasters, advertising company IDs specifying advertising companies (collectively receiving unit IDs), etc. And a program ID or the like that can specify the program content. FIG. 11 is an example of coupon information to be distributed. Although most of the coupon information is described in the form of text in the example of FIG. 11, the coupon information may be converted into binary data or the like to compress the information amount.

The coupon information is transmitted from the broadcasting station to the coupon information storage unit 90 in the coupon management organization before being broadcast.
9 is stored. For example, a method of storing coupon information in the coupon information storage unit 909 is such that a broadcast station and a coupon management institution are connected via a network, and the coupon information is stored in the coupon information storage unit 909 before or during program broadcasting using this network. The storage method and the coupon information are recorded on a portable recording medium, the portable recording medium is sent from a broadcasting station to a coupon management organization, and the coupon management organization receiving the medium stores the coupon information in a coupon information storage unit 909.
Is assumed to be stored.

The coupon information extracting means 903 extracts coupon information from the program content received by the program receiving means 902.

The coupon print image creating means 904 is for identifying each coupon including the coupon information extracted by the coupon information extracting means 903 and the viewer information stored in the viewer information storing means 905. Print coupon
An ID is generated, a coupon printing image is created, and the coupon printing unit 906 prints the image.

Here, the viewer information includes personal information such as the name of the viewer, a viewer ID for specifying the viewer, a viewing history indicating which program was viewed, and a coupon having the same coupon ID. The number of times of printing indicates the number of times of printing. FIG. 12 shows an example of the viewer information. FIG. 12 is an example of viewer information stored in the viewer information storage means. In this example, for each family member,
A name (viewer ID), an attribute, a gender, a program ID for specifying program contents viewed in the past, and a print history of how many times the same coupon ID was printed are recorded. Note that the viewer information needs to be registered in advance. Also,
The registration of the program ID can be realized by, for example, operating a remote control by operating an operation unit such as a button for registering who in the family is watching the program.

The print coupon ID is, for example, a sequence in which the coupon information, the viewer ID, the program ID, and the number of times of printing are arranged in order, but the print coupon ID may be created by another method. However, each printed coupon can be identified. The printed coupon includes the print coupon ID and is printed.

FIG. 13 shows an example of a printed coupon.
In this example, the coupon information and the viewer information are converted into a barcode such as a barcode that can be read mechanically and printed in order to facilitate reading of the coupon information in the store.

When the viewer brings the printed coupon to the store and uses it, the store clerk reads the print coupon ID from the coupon with the coupon reading unit 907. The print coupon ID read by the coupon reading unit 907 is transmitted to the coupon determination unit 908.

FIG. 14 shows the usage history information stored in the coupon usage history information storage unit. In this example, the coupon ID, the number of use restrictions, the viewer ID, and the use history are stored.

The processing of the coupon determination unit 908 will be described with reference to the flowchart of FIG. Coupon reading unit 907
When the print coupon ID transmitted from is received (step 1201), it is determined whether or not the coupon information received in step 1201 is included in the coupon information storage unit 909 (step 1202), and the same coupon information exists. If not, a result of "false" is returned to the coupon reading unit 907 (step 1203). Step 12
02, if the same coupon information exists, then the coupon usage history information storage unit 910 stores the number of times of use (the number of times of use) corresponding to each viewer ID of each coupon ID. With reference to the coupon usage history, the number of times of use of the coupon distributed from the program distribution unit 901
The number of times of use of the coupon corresponding to the coupon information stored in the coupon use history information storage unit 910 is compared with the number of times of use of the coupon (step 1204). (Step 1205). If the usage history is equal to or less than the usage limit number in step 1204, information of "usable" is returned to the coupon reading unit 907 (step 12).
06). Next, a broadcast station coupon usage information receiving unit 913 of the broadcasting station indicated by the broadcasting station ID in the print coupon ID and an advertising company coupon usage information receiving unit 914 of the advertising company corresponding to the advertising company ID are transmitted to the coupon usage information transmitting unit 912. The coupon usage history information storage unit 91 issues a print coupon ID transmission command to each of them (step 1207).
For 0, an instruction to update the number of uses of the coupon information is issued (step 1208).

In this embodiment, the use of the coupon is restricted for each viewer ID.
May be given, and the use may be restricted based on the ID.

The broadcast station coupon usage information receiving section 91
3 and the information transmission to the advertising company coupon usage information receiving unit 914 is not only transmitted in each coupon usage but also stored in a coupon management institution for a predetermined period and transmitted collectively at a specific timing such as a weekend or a month end. Is also good. In the case of transmitting the data collectively, the coupon management organization may perform statistical processing so that the broadcasting station and the advertising company can easily analyze the data.

The coupon reading unit 907 includes a coupon determining unit 9
08 is displayed in the coupon determination result display section 911.
To be displayed.

As described above, according to this embodiment, in addition to the effects of the first embodiment and the second embodiment, a plurality of coupons of the same service content are copied from a plurality of programs, and the coupons are copied at a plurality of stores. When coupons of the same type are used, the coupon usage history can be centrally managed by the coupon management organization for coupons having the same contents, so that coupons can be used only within the predetermined number of times of use of coupons.

[0058]

As described above, according to the present invention, even if a coupon is forged, its use can be prevented.

Also, coupon information and viewer information obtained when the coupon is used can be fed back to a broadcasting station or a coupon advertisement company, and coupon information distributed from any program obtained with the use of the coupon can be obtained. Also, there is an effect that information such as what coupon has been printed so far by a person who has used the coupon can be used as marketing information or viewer preference information.

Further, it is possible to provide a broadcasting system capable of limiting the number of times a coupon can be used, and this has the effect that the coupon can be provided for the convenience of an advertising company.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of an entire system according to a first embodiment of the present invention;

FIG. 2 is a diagram showing an example of coupon information in the first embodiment of the present invention.

FIG. 3 is a diagram showing an example of a printed coupon in the first embodiment of the present invention.

FIG. 4 is a flowchart showing processing of a coupon authenticity determination unit 107 in the first embodiment of the present invention.

FIG. 5 is a configuration diagram of an entire system according to a second embodiment of the present invention.

FIG. 6 is a diagram showing an example of coupon information in a second embodiment of the present invention.

FIG. 7 is a diagram showing an example of viewer information according to the second embodiment of the present invention.

FIG. 8 is a diagram showing an example of a printed coupon according to the second embodiment of the present invention.

FIG. 9 is a flowchart illustrating processing of a coupon authenticity determination unit 508 according to the second embodiment of the present invention.

FIG. 10 is a configuration diagram of an entire system according to a third embodiment of the present invention.

FIG. 11 is a diagram showing an example of coupon information in a third embodiment of the present invention.

FIG. 12 is a diagram showing an example of viewer information according to a third embodiment of the present invention.

FIG. 13 is a diagram showing an example of a printed coupon in the third embodiment of the present invention.

FIG. 14 is a diagram showing an example of usage history information held by a coupon usage history information storage unit.

FIG. 15 is a flowchart illustrating processing of a coupon authenticity determination unit 908 according to the third embodiment of the present invention.

FIG. 16 is a configuration diagram of a conventional broadcasting system.

[Explanation of symbols]

101, 501, 901 Program distribution unit 102, 502, 902 Program reception unit 103, 503, 903 Coupon information extraction unit 104, 504, 904 Coupon print image creation unit 105, 506, 906 Coupon print unit 106, 507, 907 Coupon reading Unit 107, 508 Coupon authenticity judgment unit 108, 509, 909 Coupon information storage unit 109, 510 Coupon authenticity judgment display unit 505, 905 Viewer information storage unit 511, 912 Coupon usage information transmission unit 512, 913 Broadcast station coupon usage information reception Unit 513, 914 Advertising company coupon usage information receiving unit 908 Coupon determination unit 910 Coupon usage history information storage unit 911 Coupon determination result display unit 1301 Broadcasting station 1302 Monitor 1303 Data receiving circuit 1304 Storage device 13 05 Display I / F 1306 Input device 1307 Processing circuit 1308 Identification information circuit 1309 Printing I / F 1310 Monitor 1311 Printer 1312 Remote controller

 ──────────────────────────────────────────────────続 き Continuation of front page (72) Inventor Masao Ito 1006 Kazuma Kadoma, Kadoma City, Osaka Prefecture Matsushita Electric Industrial Co., Ltd. F-term (reference) 5C063 AB05 AC10 DA20 5C064 BA01 BD02 BD16

Claims (5)

[Claims] 1. A program distribution unit that distributes at least coupon information related to a program content, a coupon issuing unit that issues a coupon including the coupon information, and reads coupon information from the coupon issued by the coupon issuing unit. A coupon reading unit, a coupon information storage unit that stores coupon information distributed from the program distribution unit, and a coupon by checking whether the coupon information read by the coupon reading unit exists in the coupon information storage unit. A broadcasting system comprising a coupon authenticity judgment unit for judging the authenticity of a coupon. 2. A program distribution unit for distributing a receiving unit ID for specifying at least an advertising company coupon usage information receiving unit for acquiring at least coupon information related to program content and information included in the used coupon, Viewer storing means for storing, the coupon information, the receiving unit ID,
A coupon issuing unit that issues coupons including viewer information, a coupon reading unit that reads coupon information, a receiving unit ID, and viewer information from the coupon issued by the coupon issuing unit, and a coupon reading unit that is distributed by the program distribution unit A coupon information storage unit that stores coupon information; a coupon authenticity determination unit that determines whether the coupon is authentic by checking whether the coupon information read by the coupon reading unit exists in the coupon information storage unit; When the authenticity is determined by the authenticity determination unit to be true, the reception unit ID
A broadcast system comprising a coupon usage information transmitting unit that transmits the viewer information to an advertising company coupon usage information receiving unit specified by: 3. A program distribution unit that distributes at least coupon information related to program content and a limited number of coupon usages associated with the coupon information, a coupon issuing unit that issues a coupon including the coupon information, A coupon reading unit that reads the coupon information from the coupon issued by the coupon issuing unit, a coupon information storage unit that stores the coupon information distributed by the program distribution unit and the coupon usage limit count associated with the coupon information. A coupon usage history information storage unit that stores the number of times the coupon is used in association with the coupon information,
Checking whether the coupon information read by the coupon reading unit is present in the coupon information storage unit determines the authenticity of the coupon, and the number of times of use stored in the coupon usage history information storage unit is A broadcast system including a coupon determination unit that determines whether a coupon usage limit number stored in an information storage unit has been exceeded. 4. A coupon printing apparatus, comprising: program receiving means for receiving coupon information related to program content; and coupon printing means for printing a coupon including the coupon information. 5. A program receiving means for receiving coupon information related to program content, a viewer information storing means for storing viewer information, and a coupon printing for printing a coupon including the coupon information and the viewer information. A coupon printing apparatus characterized by comprising means.