JP2002202931A - Server and recording medium - Google Patents

Abstract

(57) [Summary] [Problem] To provide an advertisement at a low cost. A client (20) selects a URL (http://ad.k-tai.net/abc123/www.syuukankta) selected by a user.
i.net/index.html "(S1). The proxy server 10 extracts “abc123” from the URL, specifies the user, accesses the address of “/www.syuukanktai.net/” (S2), and acquires the page information of this address from the web server 30 ( S3) Parsing is performed by the html parser, and one advertisement data is selected from the advertisement information database, and the URL of the advertisement image and the UR of the advertiser's site are selected.
Insert a tag containing L. Also, the proxy server 10
The link in the page information is extracted by the html parser, and the link is rewritten into a link to the proxy server 10. The page information processed in this manner is transmitted to the client 20.
(S4), these logs are recorded, points for the user and the like are added and stored.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a server for relaying information.

[0002]

2. Description of the Related Art Conventionally, page information of a content site stored in a web server connected to the Internet and advertisement information such as a banner together with the content (for example, a link to the banner) are stored in a page information of a content site.
A system is known in which advertisement information is displayed together with content when a client receives and displays page information from a web server.

[0003] A client of such advertising information can inform a client user of his / her products and the like by including information of his / her products and services as various kinds of information such as characters, voices, and images. In addition, the advertisement information includes a link to the page of the advertiser or the like, so that the user is guided to the page of the own site, and the client can display the own site.

In such a system, in order to display advertisement information on a client, it is necessary to insert information for inserting advertisement information into page information stored in a web server. For this reason, the advertiser etc. requests the content site owner who has the page on which it wants to place the advertisement to post the advertisement, and the content site owner needs to incorporate the requested advertisement information in the page of its content was there.

[0005] For example, as shown in FIG. 8, an advertiser who wants to publish an advertisement for a music album requests the main body of a search site, which is a portal site, to publish his / her own advertisement, and at the same time, is likely to browse a target customer. It was also necessary to request the site (the site surrounded by the broken line in FIG. 8) to post an advertisement. Then, search site owners and individual content site owners who received such advertising requests had to incorporate the requested advertisement information into their own site pages.

[0006] Therefore, an advertiser or the like needs to request the insertion of an advertisement for each site, so that the advertisement cost is enormous, and the advertisement can only be posted on the individual site where the advertisement is requested. Therefore, it was inefficient and it was difficult to develop the total exposure of advertisements.

[0007] Therefore, an object of the present invention is to provide a server or the like which can provide advertisement information while suppressing costs.

[0008]

According to the first aspect of the present invention, there is provided a server for inserting advertisement information when relaying page information of a content site. Therefore, the client can output the advertisement without posting the advertisement on the page of each content site. Therefore, the advertiser or the like only needs to request the operator of the proxy server to insert the advertisement, and does not need to request the advertisement for each site. Therefore, it is possible to reduce the advertising cost as compared with a case where an advertisement is requested for each site. Also, since it is possible to insert advertisements in all of the sites transmitted via the proxy server, it is possible to easily perform total exposure development of the own advertisement. In addition, the site operator does not need to perform an operation of inserting an advertisement for his / her own content. The advertisement information may directly include the content of the advertisement, such as image data, or may be a link to information including such advertisement content (for example, read instruction information to a client).

[0009] Such a server may be a general proxy server based on http with the function described in claim 1 added thereto, or may be included in page information from a content site as described in claim 2. For example, the link may be rewritten as a link to a server such as a web server and transmitted to the client so that the client can detect that the link has been clicked on the server.
That is, the server detects access of the user client to the content site by replacing the link. In this way, even if the client does not have a function of accessing via a general proxy server at present, as in the case of a mobile phone as described in claim 10, the client can function as a proxy.

[0010] Further, as described in claim 3, it is preferable that points are given to the user who has performed the relay by inserting the advertisement information. This point may be treated as cash, or may be, for example, a discount on the purchase price or a right to use a paid site or the like. There is a problem that a predetermined communication fee may be required to browse the content site, and there is a problem that the more the content site is viewed, the higher the fee is, but such a point is given and it is possible to use it as cash, for example. In other words, by receiving the cashback, the burden on the communication fee of the client user can be reduced. For example, in the case of a mobile phone, a packet charge required for communication for browsing a content site can be reduced. Also, if the cashback amount corresponding to the point is the same as the packet fee, the packet fee for accessing the site can be free, and if the cashback amount is larger than the packet fee, the user can Can make money by looking at the site. Of course, the points may be linked to or incorporated in the mobile phone billing system and directly deducted from the mobile phone usage fee. Alternatively, the server may calculate the packet cost and cash back the price accordingly.

[0011] Such points may be given to the site owner as described in claim 4. In this way, the site owner can earn income and the like without having to collect advertisements on his own and without having to make any changes to his own site.

[0012] Further, such points may be given to other persons who are required to operate the server. That is, as described in claim 5, the information may be provided to the advertising agency, or may be provided to the server operator as described in claim 6.

For example, assuming that the advertisement fee is 5 yen, 2 yen is cashed back to the user, 1 yen is cashed back to the site owner, and 1 yen is given to the advertising agency as a proxy fee. One yen can be given to the site operator. Further, according to the seventh aspect, it is possible to grasp the browsing status of the user based on the stored information. For example, at the time of user registration, attributes such as user ID, age, gender, and address are stored, the user ID of the relaying user is specified and stored, and the stored information is analyzed. Thus, it is possible to know what kind of user is accessing what kind of content site. The information stored in this way also serves as information for creating marketing materials and materials for promoting purchase, and can be used for direct marketing.

The site to be relayed may be a search result of the client user, for example, as described in claim 8. In this way, an advertisement can be inserted without requesting an advertisement from each content site in the search results. In this case, the advertisement information may be inserted not only into the page information to be relayed but also into the page information transmitted directly from the server to the client, such as a search page. In this manner, consistent advertisement can be provided without advertising on both the search site and the search result site. For example, the same advertisement can be provided between a search site advertisement and a search result site, or a series of advertisements can be easily provided. Conventionally, the more the search, the more communication traffic such as packets is required, but if the function of claim 3 is also provided, the server can search and access the search result content site. Receive cash back. Therefore, the packet cost can be reduced.

The advertisement information to be inserted may be selected at random, or may be selected according to the stored advertisement fee. Alternatively, the advertisement may be changed for each category. In this way, the advertiser can select the placement of the advertisement on a category basis, so that an effective advertisement can be placed. Further, by providing the function described in claim 8, an advertisement can be provided based on a category of a search result. Therefore, it is also possible to provide advertisements according to the user's tastes and preferences. Further, an attribute of the user may be registered in the server in advance, and an advertisement to be inserted may be selected in consideration of the attribute.

[0016] As shown in claim 11, claim 1
The function of realizing the server described in any one of Items 10 to 10 on a computer can be provided, for example, as a program activated by the computer. In the case of such a program, for example, it is recorded on a computer-readable recording medium such as a floppy (registered trademark) disk, a magneto-optical disk, a CD-ROM, or a hard disk, and is loaded into a computer system as needed and activated. Can be used. Further, since each function may constitute an information system as a whole, each function may be realized by a plurality of computers. That is, the server may be configured by dividing a function into a plurality of computers and functioning as a server as a whole.

[0017]

Embodiments of the present invention will be described below with reference to the drawings. It is needless to say that the embodiments of the present invention are not limited to the following examples, and can take various forms as long as they belong to the technical scope of the present invention.

FIG. 1 is a diagram showing a network system 1 including a proxy server 10 which is a server as an embodiment. The network system 1 includes the Internet 5
0, a proxy server 10, a web server 30, and a client 20 which is a mobile phone connectable to the Internet 50 via a mobile phone network 40. The web server 30 is connected to the Internet 50
And the client 20 can also be connected to the Internet 50 via the mobile phone network 40. When it is necessary to distinguish between these web servers 30, the web server 30a, the web server 30b
, And if not particularly required, such as the web server 30. The same applies to the client 20. In the following description, it is assumed that the client 20 is connected to the Internet 50.

The web server 30 is a general server computer, and has a built-in CPU, ROM, RAM, hard disk, various input / output interfaces, and the like, and functions as a web server. That is, the web server 30 receives the upload of the page information from the client 20 or the like, and stores the uploaded page information in the page storage area. Then, the stored page information is transmitted to the client 20 in response to the access to the page information by specifying the URL from the browser of the client 20 connected to the Internet 50.

The client 20 is connected to the Internet 50
Is a general mobile phone with a connection function to
U, ROM, RAM, display, various input / output interfaces, etc., are built in, have a browser and an e-mail function, are connected to the Internet 50 via the mobile phone network 40 by wireless communication, and access the web server 30. The page information (eg, HTML, image, etc.) can be received and displayed on a display, or an e-mail can be received from a mail server (not shown) and displayed.

The proxy server 10 is a general server computer, and has a built-in CPU, ROM, RAM, hard disk, various input / output interfaces, and the like, and functions as a server. The proxy server 10 has a web server function, and provides page information stored on a hard disk in response to a request via the Internet 50. The proxy server 10 includes a member database, an advertisement information database, a point database, and a site database.

The member database is a database in which member attributes such as a member ID, an address, a name, an age, a gender, a mobile phone number, and a mail address are stored in association with each other. Member registration is performed by accessing the member registration page of the proxy server 10 from the client 20 and inputting and transmitting the above attributes. When the proxy server 10 receives the above attribute from the client 20, the received member ID
If is already registered in the member database,
A page for instructing input of another member ID is transmitted to the client 20. If the received member ID is unregistered, the received attribute is stored in the member database and a member account is set in the point database. Then, the member top page is transmitted to the client 20. The member top page is a dedicated top page for the member, and can be accessed by specifying the member-specific top page URL on the client 20. The top page URL unique to the member is generated by encrypting the member ID to generate a user recognition ID, and including the user recognition ID in the URL. For example, if the address of the proxy server 10 is “http: //ad.k-ta
i.net/ ”, if the member ID is“ bcd234 ”and the encrypted user identification ID is“ abc123 ”,“ http: // a
dk-tai.net/abc123/index.html ”.
The reason why the member ID is encrypted to generate the user recognition ID and incorporate it into the URL is to prevent unauthorized access (spoofing, etc.) by others. Actually, it is difficult to estimate from the member ID using a known encryption algorithm or the like.
D may be generated.

The member-specific top page transmitted to the client 20 immediately after the member registration includes an instruction such as “Please bookmark this page”. The user of the client 20 bookmarks the browser of the client 20 according to the instruction. That is, the client 20 stores the URL of the top page unique to the member. Therefore, when the user attempts to access his / her top page again from the client 20, the user can display his / her top page by calling and selecting the stored bookmark. Also, the proxy server 10
By analyzing this URL when there is access to the web server function from the Internet 50, it is possible to specify which member has access. In other words, if the access is via the above bookmark, "abc123
/index.html "from" abc123 "to" b
Identify the member who accessed for "cd234".

In the advertisement information database, an advertisement in which the ID of the advertisement, the category of the advertisement, the URL of the advertisement image, the link destination URL to be jumped when clicking the advertisement image, and the ID of the advertisement agency handling the advertisement are associated with each other. Multiple data are stored. In the point database, a member ID and a user point which is a point of the member are stored in association with each other as a member account.
An advertising agency ID and an advertising agency point which is a point of the advertising agency are stored in association with each other. Also, server operator points for the operator of the proxy server 10 are stored. Furthermore, the address of the relayed content site and the content site owner point which is a point for the owner of the content site are stored in association with each other.

In the site database, the URL of the content site for the mobile phone, the category of the content site, and text information indicating the outline of the content site are stored in association with each other. The content site is page information stored in the web server 30 and can be accessed from the client 20 by specifying a URL.

In the above-mentioned member-specific top page displayed on the client 20, a search menu for searching the contents of this site database with a free keyword and a user's desired site are searched by selecting a category. There is a category selection menu.

For example, when a search menu is selected by the user, a search page including a search keyword input form is transmitted from the proxy server 10, and the client 20 receives and displays the page. The UR of the page transmitted from the proxy server 10 to the client 20
L includes the user recognition ID as described above,
It is used to identify the user (member) of the client 20 that has accessed. The user inputs a desired keyword from the keyboard of the client 20 to this search keyword input form. For example, when the user inputs “key” to the client 20 as a keyword, the client 20 transmits the keyword “mobile” to the proxy server. Then, the proxy server 10 that has received the keyword “mobile phone” searches for text information indicating an outline of the content site in the site database that includes “mobile phone”, and searches the site database for the content site corresponding to the text information. Extract the URL. For example, text information “weekly mobile phone” and its URL “http: // w
If "ww.syuukanktai.net/" is stored in association with the information, the information is extracted. Then, a transmission URL in which a part of the extracted URL of the content site and the user recognition ID are added to the URL of the proxy server 10 is generated. This transmission URL is, for example, the URL extracted from the site database is “http://www.syuukanktai.net/index.htm”.
l ”and the URL of the proxy server 10 is“ http: // a
dk-tai.net/ ”, and if the user identification ID specified from the URL of the search page is“ abc123 ”,“ http: //ad.k-
tai.net/abc123/www.syuukanktai.net/index.html ”. Then, page information in which the transmission URL is embedded as a link in the character string of the extracted text information “weekly mobile” is transmitted to the client 20. In this way, the information of the content site including the keyword “mobile phone” and its link are displayed on the client 20.

For example, "weekly mobile" in the search results
Is clicked (selected) by the user, the client 20 transmits the UR indicated by the link.
L “http://ad.k-tai.net/abc123/www.syuukanktai.net
/index.html "(see S1 in FIGS. 2 and 3). That is, the proxy server 10 is accessed (by http). The proxy server 10 detects this access and performs a relay process. That is, the specified URL
Extract "abc123" from, specify the user who accessed it, and extract "/www.syuukanktai.net/" to access this address (see S2 in FIG. 2 and FIG. 3). Information is acquired from the web server 30 (see S3 in FIGS. 2 and 3). This access is also made by http. It is determined from the received header whether or not the obtained page information is html. If it is html, the html parser parses and determines a place where the advertisement is to be inserted, One advertisement data is selected from the advertisement information database, and a tag including the URL of the advertisement image and the link destination URL for jumping to the site of the advertisement when clicked is inserted. That is, a banner advertisement is inserted. This banner ad is also sent as described above.
Like the RL, a link is generated so as to pass through the proxy server 10 when the client 20 clicks. In addition,
The place to be inserted can be inserted, for example, after the html tag <body>. Also, the html parser extracts the URL of the link portion included in the page information, and if the extracted URL is a URL of a content site registered in the site database, transmits the extracted URL to the above-described transmission URL. The link is rewritten to the proxy server 10 in the same manner as in the case of the URL. For example, in the html document, <a href = "http://abcde-keitai.com/foo/inde
x.html ">, and if the URL in this link is registered in the site database, add this link to"<ah
ref = "http://ad.k-tai.net/abc123/abcde-keitai.com/i
The format is changed to a format that includes the user recognition ID and the address portion of the extracted URL, such as "ndex.html">"". Then, the page information processed by the html parser is transmitted to the client 20 (see S4 in FIGS. 2 and 3). Note that the URL of the link included in the html document is
If the URL is not registered in the site database, no change is made. That is, for example, "<a href =" htt
If the URL included in "p: //foo-barbaz.co.jp/bar/index.html">"is not registered in the site database, the URL is not changed and"<ahref = "http: // foo-barbaz.
co.jp/bar/index.html ">".

Further, when the proxy server 10 performs the above-described relay processing, the proxy server 10 records a log of the relay processing on the hard disk. That is, the member ID obtained from the user identification ID of the user by the access in S1 shown in FIGS. 2 and 3, the address of the web server accessed in S2, and the advertisement ID of the advertisement information transmitted to the client in S4 are respectively processed. It is stored in association with the date and time at which it was performed.

Then, after the transmission of S4, a point adding process for adding the points of the point database is performed. In the point providing process, the point corresponding to the relayed member ID is added by 2 in the point database, and the point corresponding to the owner of the content site of the relayed web server 30 is added by 1 and inserted. This is a process of adding 1 to the point corresponding to the advertising agency ID associated with the advertisement and adding 1 to the point for the operator of the proxy server 10.

In this manner, the banner advertisement can be inserted into the page information displayed on the client 20.
A series of access logs can be taken, and users, content site owners, advertising agencies, and proxy servers 1
Points can be given to 0 operators.
Further, according to the above-described relay processing, the proxy server 10 can relay even if the browser of the client 20 does not have a function of accessing via a normal proxy server. An advertisement can be inserted into the page information of the content site.

FIGS. 3 and 4 show display examples of the display device of the client 20 when the advertisement is inserted into the page information relayed by the proxy server 10 as described above. 3 and 4
5 shows a display example when the banner advertisement 100 is inserted into the page information of the “weekly mobile” content site of the web server 30 by the above-described processing. As described above, the owner of the content site can receive the insertion of the advertisement without changing the content of the content site.

Conventionally, for an advertiser who wants to publish such a banner ad, as shown in FIG. 8, it was necessary to publish an advertisement on a search portal site and separately publish an advertisement on a searched site. Advertisement costs were enormous, and it was inefficient and the total exposure development was not possible. In contrast, the proxy server 1 of the present embodiment
According to the network system 1 that uses the “0”, the advertisement can be inserted by automatic insertion into all the sites searched from the search menu of the proxy server 10 as shown in FIG. As a result, it is possible to perform an advertisement with no bias and a very high degree of exposure.

In addition, when a searched content site is selected from the search menu, points are given to the user of the client 20 instead of automatically inserting an advertisement into the page information of the selected content site. The points in the point database are configured to be able to be referred to via the Internet 50, and have a function of directly transferring cash to a bank account or the like as cash.
Further, it has a function to be used as payment and discount for shopping and the like via the Internet 50 and as a right to use a paid site. In addition, the points may be treated as cash as they are, for example, 1 yen per point, or may be points that can be used for mileage, various discounts and purchases, for example.

That is, since the points can be used as cash, the user can receive a cashback by accessing the content site via the proxy server 10. In other words, by automatically adding a banner advertisement to be cashed back at the time of relaying by the proxy server 10, it is possible to artificially reduce the packet charge required for communication of the mobile phone of the client 20. That is, the member is the proxy server 1
Viewing the content site via 0 makes it possible to lower the packet fee or eliminate the packet fee. Therefore, the user can use many content sites without worrying about the packet fee. In the above point example, the average packet cost for actually viewing one page is about 3 to 5 yen, whereas the amount of cash back to the user per page is 2 yen. Therefore, when the user views the content site, the user is cashed back by two yen, so that the packet cost can be reduced.

Further, even if the owner of a content site sees his / her own site via the proxy server 10, points are accumulated for each page view. Since the points can be used as a cache, in the above point example, the owner of the searched site (the site on which the advertisement is automatically inserted) is also given 1 yen per page view. And site owners don't have to insert these banners themselves, so they don't have to make any changes to content sites.

Similarly, points are also given to the advertising agency and points are given to the operator of the proxy server 10. As described above, the system is advantageous to all of the user, the owner of the content site, the advertising agency, and the operator of the proxy server 10.

Further, by recording a series of access logs, it is possible to specify a user who has viewed an advertisement.
In the conventional banner advertisement, it was impossible to comprehensively grasp the browsing situation of the user, but since all data passed through the proxy server 10, the advertisement was analyzed by analyzing the recorded access log. The browsing status can be grasped. As a result, it can be used as marketing materials and materials for promoting purchase, and can be used for direct marketing. This report may be automatically generated from, for example, an access log, and may be sent to an advertising agency or the like after the advertisement has been posted. Further, it may be provided by a web page or an e-mail. For example, in this report, based on the member database, advertising information database and access log,
Percentage of men and women who viewed banner ads, ratio of men and women who clicked banner ads, age range that viewed banner ads, age range that clicked banner ads, regional band that viewed banner ads, regional band that clicked banner ads, by category May be included.

As described above, when the user becomes a member of the proxy server 10 and views the content site from the member search menu, the packet charge can be reduced. However, the above-described processing is performed only when the search menu is selected. But not
The same operation is performed when a content site is selected from a category selection menu for searching for a site desired by the user by selecting a category. For example, when the category selection menu is clicked from the top page unique to the member on the client 20, a category selection menu page as shown on the left side of FIG. 6 is displayed. From among these, the user can select a desired category. For example, when the category of “ringtone / image” is selected in the client 20, the client 20 accesses the proxy server 10, and the proxy server 10 selects the category of “ringtone / image” selected from the category of the advertisement information database. The content site is searched from the site database, and the transmission U
Like the RL, a link is generated and transmitted as page information. At this time, the URL of the advertisement image of the category and the link destination URL to jump to when the advertisement image is clicked are searched from the advertisement information database, inserted into the page information, and transmitted. Therefore, for example, the display of the page information on the client is as shown in a display screen 110 in FIG. As described above, the banner advertisement 100 is inserted into the page information transmitted by the proxy server 10 by itself, and the point providing process is also performed. In the point giving process in such a case, one point is given to the operator of the proxy server 10 instead of giving one point to the owner of the content site.

Further, when a content site desired by the user is selected from the display screen 110,
The client 20 accesses the proxy server 10, and the proxy server performs a relay process and a point giving process. In this relay processing, when selecting a banner advertisement to be inserted, the advertisement data of the category of the content site corresponding to the URL of the content site is selected from the advertisement information database, so that the banner advertisement of the category is inserted. . For example, when "Sound K" is selected on the display screen 110, the "Sound K"
And select and send a banner ad corresponding to the "ringtone / image" category of the site. Therefore, on the display device of the client 20, like the display screen 120,
The banner advertisement 100 matching the category of the content site can be inserted. For example, as shown in FIG. 7, when an access is made to a ringtone and music content site, a banner advertisement 100 of that category can be inserted.

Accordingly, for example, advertisers and the like can set advertisement posting destinations for each category by carefully classifying content sites with excellent contents one by one and storing them in the site database. Effective and efficient advertising can be delivered.

In the above embodiment, the position where the advertisement is inserted is the head of the page as in the banner advertisement 100 of FIG. 4, but may be the end of the page, for example. It may be in the middle of the page. In the relay process, when selecting an advertisement to be inserted, the attribute of the member may be extracted from the member database using the specified member ID as a key, and the advertisement to be inserted may be determined in consideration of the attribute. That is, the attribute to be inserted is stored in the advertisement information database, the attribute is compared with the attribute of the member from the member database, and an advertisement having the same attribute is inserted. For example, in the case of a cosmetic advertisement for women, the advertisement is inserted for access of a female member. This makes it possible to automatically insert an optimum advertisement for the target of the advertiser's advertisement.

In the above embodiment, the advertisement information is inserted into the html page information. However, the advertisement information may be inserted into the page information such as an image and a sound received from the web server 30, for example. . In the above embodiment, the description has been made using html.
Other markup languages such as ML and XML may be used.

In the above embodiment, the client 20
Has been described as a mobile phone, but may be, for example, a personal computer, an information appliance, a game machine, a portable information terminal, or the like. In such a case, the proxy server 10 may transmit page information according to the display capability of each client.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a network system.

FIG. 2 is a diagram illustrating a process and information flow of a proxy server.

FIG. 3 is a diagram illustrating a display example of page information together with a flow of information.

FIG. 4 is a diagram illustrating a display example before and after insertion of an advertisement by a proxy server.

FIG. 5 is an explanatory diagram of a case where an advertisement is issued to all pages via a proxy server.

FIG. 6 is a diagram showing an example of advertisement insertion for each category.

FIG. 7 is an explanatory diagram in the case of displaying an advertisement on a specific page via a proxy server.

FIG. 8 is a diagram showing an advertising method in a conventional system.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Network system 10 ... Proxy server 20 ... Client 30 ... Web server 40 ... Mobile telephone network 50 ... Internet 100 ... Banner advertisement 110, 120 ... Display screen

Claims (11)

[Claims] 1. A server having a proxy function of accessing a web server of a content site in response to a request from a client, receiving page information of the content site from the web server, and transmitting the page information to the client to perform relay. A server which stores advertisement information, inserts the advertisement information into the page information at the time of the relay, and transmits the page information to the client. 2. The server according to claim 1, wherein at the time of the relay, if the link information is included in the page information of the content site, the link information is rewritten to link information to the self. The link information to the self is rewritten to a format in which the address indicated by the link information in the page information is added and transmitted to the client. When a request in the format in which the address is added from the client is detected, the address is A server that relays page information of a web server of the content site. 3. The server according to claim 1, further comprising: a function of specifying a user of the client that has performed the relay, and a function of storing user points that are points for the user in association with each other. A server that specifies a user of the client that has performed the relay, assigns a user point corresponding to the user, and stores the user point. 4. The server according to claim 1, further comprising a function of storing an address of the content site and a content site owner point which is a point for the owner of the content site in association with each other, A server, wherein a content site owner point corresponding to the address of the relayed content site is assigned and stored. 5. The server according to claim 1, further comprising: associating the advertising agency that provided the advertisement information with an advertising agency point that is a point for the advertising agency. A server that has a function of storing an advertisement agency point corresponding to the advertisement agency of the advertisement information inserted at the time of the relay. 6. The server according to claim 1, further comprising a function of storing a server operator point, which is a point for an operator of the server, wherein said server operator performs said relay. A server characterized by adding and storing points. 7. The server according to claim 1, further comprising: a function of storing an attribute of each user previously input from the client; and identifying a user of the client who has performed the relay. And a function of storing the address of the relayed content site and the specified user in association with each other. 8. The server according to claim 1, further comprising information relating to the content of the content site and link information to the content site stored in association with each other, and in accordance with a request from the client. A server for searching for information related to the content of the content site, extracting link information to the corresponding content site, and transmitting link information to the content site as a search result. 9. The server according to claim 1, wherein the content site and a category of the content site are stored in association with each other, and the advertisement information is stored in association with the category. A server that inserts advertisement information associated with a category associated with the content site requested by the client into page information of the content site and transmits the information. 10. The server according to claim 1, wherein the client is a mobile phone. 11. A computer-readable recording medium on which a program for functioning as a server according to claim 1 is recorded.