JP2002297999A - Sales promotion equipment - Google Patents

Abstract

PROBLEM TO BE SOLVED: To conduct an effective sales promoting activity linked with inventory management of commodity. SOLUTION: A sales promotion information data base storing and holding commodity sales promotion information prepared for every commodity to a plurality of sales promotion objective commodities, and an inventory data base managing a quantity of inventory for every sales promotion objective commodity are provided. It is determined whether or not to conduct a sales promoting activity per each sales promotion objective commodity on the basis of the quantities of inventories managed by the inventory data base. Commodity sales promotion information of a commodity determined to be subjected to a sales promoting activity is selected from the sales promotion data base, and the sales promoting activity is conducted on the basis of the selected commodity sales promotion information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion device for supporting sales promotion activities in retail stores such as supermarkets and convenience stores which display and sell products at stores.

[0002]

2. Description of the Related Art It has long been known that the effect of promoting sales of products is enhanced by repeatedly performing advertising and promotion activities using products or music or images using mass media.

[0003] Therefore, even in a retail store such as a supermarket or a convenience store where products are displayed at the store and sold, music associated with the products sold in the store is reproduced from the speakers in the store or connected with the products. 2. Description of the Related Art It has been conventionally practiced that a video is reproduced on a monitor in a store so that a consumer can recall a product and stimulate a potential purchase will to promote sales.

[0004]

However, this type of sales promotion activity in the past has been performed independently of the store inventory management, so that the merchandise being sold is out of stock. For example, there is a case in which a consumer who listens to music cannot purchase a product that came up with the music because the product is out of stock.

[0005] The present invention has been made in view of such circumstances, and an object thereof is to provide a sales promotion device capable of performing an effective sales promotion activity linked to product inventory management. It is assumed that.

[0006]

The invention described in claim 1 of the present application is a sales promotion information storage means for storing and storing a plurality of product sales promotion information prepared for each product for a plurality of products to be promoted. A product inventory management means for managing the inventory quantity for each product to be promoted, and whether or not to carry out sales promotion activities for each product to be promoted based on the inventory quantity managed by the product inventory management means An implementation determining means for determining whether or not the promotion information of the product determined to carry out the sales promotion activity by the implementation determining means is selected from among the respective product promotion information stored by the promotion information storage means. A sales promotion device comprising sales promotion means for performing sales promotion activities based on selected product sales promotion information.

With the provision of such means, the stock quantity is managed for each product to be promoted, and it is determined whether or not to carry out the sales promotion activity of the product based on the stock quantity. Then, only for the product determined to carry out the sales promotion activity, the sales promotion information of the product is selected from the respective product sales promotion information stored by the sales promotion information storage means, and the selected product sales promotion is selected. Sales promotion activities are implemented based on the information. For products for which it is determined that the sales promotion activity is not performed, the sales promotion activity is not performed. Therefore, by judging that the sales promotion activity is not carried out for a product that is recognized as being out of stock or out of stock from the stock quantity, it is possible to eliminate useless sales promotion activities in which the sales promotion effect is not obtained. be able to. In other words, since the sales promotion activity is carried out for a product that is recognized as having sufficient inventory, the effect of sales promotion can be sufficiently expected.

According to a second aspect of the present invention, in the first aspect of the present invention, the sales promotion means is means for reproducing product sales promotion information which is music data. Effective sales promotion activities can be implemented for products recalled from music.

Further, the invention according to claim 3 of the present application is the invention according to claim 1, wherein the sales promotion means is means for reproducing product sales promotion information which is video data. It is possible to carry out effective sales promotion activities for products recalled from images.

According to a fourth aspect of the present invention, in the first aspect of the present invention, sales data for a predetermined period from the start of the sales promotion activity of the product for which the sales promotion activity has been performed by the sales promotion means is totaled. A sales aggregation means, and a sales aggregation data output means for outputting sales aggregation data of the product for which the sales promotion activity has been aggregated by the sales aggregation means are provided. The sales aggregation data is output from the sales aggregation data output means. You can grasp the performance of promotion activities.

[0011]

Embodiments of the present invention will be described below with reference to the drawings. First, a description will be given of a first embodiment in which the present invention is applied to a system for a retail store that carries out sales promotion activities by playing music with an impression of being related to a product on a speaker in the store.

FIG. 1 is a schematic diagram of a system configuration according to the first embodiment. In the figure, reference numeral 1 denotes a POS (Point Of Sales: Point of Sale) system constructed in one store. The POS system 1 includes a plurality of POS terminals 11 for registering merchandise sales data such as a merchandise code, a sales quantity, and a sales amount of a merchandise, a merchandise code of a purchased merchandise, and a purchased quantity. , A purchase terminal 12 for registering product purchase data such as purchase price,
Each POS terminal 1 via an N (Local Area Network) 13
1 and the purchase terminal 12 are connected to each other, and are constituted by a computer functioning as a server for each POS terminal 11 and the purchase terminal 12, that is, a so-called store server 14.

The store server 14 is connected to a speaker 15 arranged in the store, and has a sales promotion function of playing music that is impressed by the speaker 15 in relation to the product.

The store server 14 can transmit and receive data to and from the distribution server 3 installed at the store headquarters or the like via the public network 2. The distribution server 3 provides music data as merchandise sales promotion information for each merchandise for a plurality of merchandise to be promoted, and provides a service for timely distribution to the store server 14 of each store. Incidentally, the music data is distributed from, for example, a manufacturer that is a producer of the product.

FIG. 2 is a block diagram showing a main part of the store server 14. The store server 14 has a CPU (Central Processing Unit) 21 as a main control unit. A program memory 22 storing various programs to be executed by the CPU 21 is connected to the CPU 21 via bus lines such as an address bus and a data bus.
A data memory 23 in which various data is temporarily written by U21, a clock unit 24 for clocking the current date and time, an external communication for transmitting and receiving data to and from a distribution server 3 connected via the public network 2 and the like. An interface 25; an HDD interface 27 for controlling writing and reading of data to and from a hard disk drive (HDD) device 26; an audio interface 28 for reproducing and outputting music data to the speaker 15;
POS terminal 11 and purchase terminal 12 connected via
And a LAN interface 29 for transmitting and receiving data, and the like, to form a main body of the store server 14.

In the store server 14 having such a configuration, the HD
In the D device 26, as shown in FIG. 3, an inventory database 31, a music database 32, and a reproduction record database 33 are particularly formed.

As shown in FIG. 4, the stock database 31 stores a product code, a product name, an out-of-stock general constant quantity, a purchase quantity,
A record comprising six items of sales quantity and stock quantity is stored and stored. Here, the product code is a product-specific code uniquely set for each product sold in the store. The stock quantity is obtained by subtracting the sales quantity from the purchase quantity. The out-of-stock determination quantity is a threshold value of the stock quantity at which it is determined that the corresponding product is out of stock or out of stock and has no effect of the sales promotion activity, and is set in advance for each product.

As shown in FIG. 5, the music database 32 stores a record composed of four items of a reproduction number, a song name, a target product code, and music data. Here, the music data is distributed from the distribution server 3 as sales promotion information for each product. The playback number is a continuous number from 1, and the maximum value N matches the number of distributed music data. The song name is a name for specifying the corresponding music data. The target product code is a product code of a sales promotion target product associated with the corresponding music data. Here, the music database 32 constitutes sales promotion information storage means.

As shown in FIG. 6, the reproduction record database 33 stores a record including four items of reproduction start date and time, song title, target product code, and sales points. Here, the reproduction start date and time is the date (year, month, day) and time (hour, minute) at which reproduction of the music data of the corresponding music title was started. The sales point is the total sales amount from the reproduction start date and time of the product specified by the corresponding target product code.

In the store server 14, an inventory management program 41 and a sales promotion program 42 are resident in the program memory 22, as shown in FIG. When the current time measured by the clock unit 24 reaches a preset pre-opening time (for example, a time one hour before the opening time), the CPU 21 starts the inventory management program 41. Accordingly, the CPU 21 starts the processing shown in the flowchart of FIG.

First, as ST (step) 1, it waits for data to be input from the purchase terminal 12 or the POS terminal 11 connected via the LAN interface 29. Then, when the data is input, it is determined whether or not the input data is the product purchase data (product code, purchase quantity, purchase price, etc.) registered in the purchase terminal 12 as ST2. . If the input data is commodity purchase data, the stock database 31 is set as ST3.
To add the current purchase quantity to the purchase quantity data and stock quantity data corresponding to the product code of the purchased product. If the stock database 31 does not store a record of the purchased product, a record of the product is created and added based on the currently input product purchase data. In this case, as the product name and the out-of-stock determination quantity, use is made of data preset in advance corresponding to the product code or data input together with the product purchase data at the purchase terminal 12. Thereafter, returning to the start of this processing, the LAN interface 29
Wait for the next data to be input via.

On the other hand, if the input data is not commodity purchase data, it is determined at ST4 whether the input data is commodity sales data (product code, sales quantity, sales amount, etc.) registered at the POS terminal 11. Determine whether or not. If the input data is product sales data, S
At T5, the inventory database 31 is accessed, and the current sales volume is added to the sales volume corresponding to the product code of the product that has sold. In step ST6, the current sales quantity is subtracted from the stock quantity corresponding to the product code of the product for which the sales have been made. Next, in step ST7, the reproduction / recording database 33 is accessed, and it is determined whether or not a record having the product code of the product whose sales this time is the target product code is stored in the reproduction / recording database 33. If it is not stored, the product that has been sold this time is a product for which no sales promotion activity has been carried out, so the process returns to the start of this processing, and the next data is input via the LAN interface 29. Wait for. On the other hand, if a record having the product code of the product that has been sold this time as the target product code is stored and stored in the reproduction record database 33, the product that has been sold this time is the product for which the sales promotion activity was carried out. Therefore, in ST8, the current sales quantity is added to the sales point data of the record having the newest reproduction start date and time in the record having the product code of this product as the target product code. Thereafter, the process returns to the start of this processing, and waits for the next data to be input via the LAN interface 29.

As described above, the CPU 21 executes the process of ST3 every time commodity purchase data is input from the purchase terminal 12 by starting the inventory management program 41. Also, P
Each time the sales data of a product is input from the OS terminal 11, if the product is a product that does not carry out sales promotion activities, S
Each of the processes in T5 and T6 is executed, and if the product has performed the sales promotion activity, the processes in ST5, ST6 and ST8 are executed. When the current time measured by the clock unit 24 reaches a preset post-closing time (for example, a time 30 minutes after the closing time), the CPU 21 stops the inventory management program 41 and returns to FIG. The process shown in the flowchart of FIG.

When the current time measured by the clock section 24 reaches the start time of the sales promotion activity time zone set in advance, the CPU 21 executes the sales promotion program 4.
Start 2 Accordingly, the CPU 21 starts the processing shown in the flowchart of FIG.

First, as ST11, the music database 3
The number N of the music data stored in the memory 2 is obtained. Next, if the counter n is once reset to "0" in ST12, the counter n is counted up by one in ST13. Then, as ST14, the counter n after the count-up is compared with the number N of the music data.

If the counter n is equal to or smaller than the number N of the music data, the music database 32 is accessed in step ST15 to acquire the target product code from the record whose reproduction number matches the counter n. Next, the stock database 31 is accessed as ST16, and the stock quantity X and the out-of-stock determination quantity Y are obtained from the record including the target product code obtained in the process of ST15. And ST1
7, the stock quantity X and the out-of-stock determination quantity Y are compared.

If the stock quantity X is equal to or greater than the out-of-stock determination quantity Y, the current date and time measured by the clock unit 24 are acquired as the reproduction start date and time in ST18, and the music database 32 is read in ST19. Access to acquire music data from a record whose playback number matches the counter n,
And the music corresponding to the music data is reproduced and output from the speaker 15. In ST20, the reproduction start date and time acquired from the clock unit 24, the song name and the target product code of the record whose reproduction number matches the counter n, and the record with the number of sales = 0 are added to the reproduction record database 33. Then, it waits for the end of the reproduction of the music data in ST21. If the end of reproduction is detected, S
Returning to the process of T13, the counter n is further counted up by one. If the counter n is still less than the number N of music data in ST14, ST15
The subsequent processing is repeated.

On the other hand, if the stock quantity X is less than the out-of-stock determination quantity Y in ST17, the processing after ST18 is not executed, and the process immediately returns to ST13 to further increase the counter n by one. If the counter n is still less than or equal to the number N of music data in ST14, the processing from ST15 is repeated. That is, when the stock quantity X is less than the out-of-stock determination quantity Y, the music data of the record whose reproduction number matches the counter n is not reproduced.

If the counter n exceeds the number N of music data in ST14, the process returns to ST12 and the counter n is reset to "0" once. Thereafter, the counter n is incremented by one again, and if it is confirmed that the counter n is equal to or less than the number N of the music data, the processing from ST15 is repeated.

As described above, by activating the sales promotion program 42, the CPU 21 sequentially selects the music data stored in the music database 32 in the order of the reproduction numbers. Each time the music data is selected, the stock quantity X of the product using the music data as the sales promotion information and the out-of-stock determination quantity Y are compared. The music is reproduced and output from the speaker 15, and the music data of the next reproduction number is selected after the reproduction is completed. If the stock quantity X is less than the out-of-stock determination quantity Y, the music data of the music data is not reproduced and output immediately. The process of selecting the music data of the next reproduction number is repeated. When the current time measured by the clock unit 24 reaches the end time of the sales promotion activity time zone set in advance, the CPU 21 sets the sales promotion program 4
2 is stopped, and the processing shown in the flowchart of FIG. 9 ends.

Here, the CPU 21 operates the inventory database 3
1 and the inventory management program 41 constitute a product inventory management means. That is, the stock database 31 is used for the goods received by the purchase registration at the purchase terminal 12.
The inventory quantity of the product managed by the POS terminal 11 is increased, and the inventory quantity of the product that has been sold by the sales registration in the POS terminal 11 is decreased, and the inventory quantity of each product including the product to be promoted is reduced. Is a means for managing the information in real time.

Further, the CPU 21 controls the inventory database 31
The execution determination means is constituted by the processes in ST16 and ST17 of the sales promotion program 42. That is, it is determined that a sales promotion activity is to be performed for a product whose stock quantity X is equal to or greater than the out-of-stock determination quantity Y, and the stock quantity X becomes the out-of-stock determination quantity Y.
If it is less than the above, it is means for determining that the sales promotion activity is not performed.

The CPU 21 also controls the music database 3
2, the sales promotion program 42, the audio interface 28, and the speaker 15 constitute sales promotion means. That is, music data, which is sales promotion information of a product determined to perform a sales promotion activity, is selected from the music database 32, and music of the music data is reproduced and output from the speaker 15 via the audio interface 28, thereby consuming the music. It is a means of promoting sales by reminding consumers of products and stimulating potential purchase motivation.

The CPU 21 constitutes a sales totalizing means together with the reproduction record database 33 and the inventory management program 41. In other words, among the products sold by the sales registration at the POS terminal 11, the sales promotion activities are started for the sales promotion products whose records are registered in the reproduction record database 33 because the sales promotion activities have been performed. Immediately after that, until the same sales promotion activity for the product is performed next time, the sales points are totalized for each product as sales point data of the record.

When the time measured by the clock unit 24 reaches a predetermined time, the CPU 21 transmits and outputs the data of the reproduction / recording database 33 to the distribution server 3 via the public network 2, that is, sales total data. It has output means. The sales summary data output means is not limited to the transmission output means, but may be a means for printing the data of the reproduction record database 33 on a recording paper by a printer and outputting the data, or the data of the reproduction record database 33 on a display screen. May be displayed and output.

Now, in the music database 32, the target product code "4912345689" is set as the reproduction number "1".
Music data “aaa” is stored and stored, and the target product code “491234543” is set as the reproduction number “2”.
The music data “bbb” for “0” is stored and stored as a reproduction number “3” and the target product code “49123456”.
34 "music data" ccc "is stored and stored,
As the reproduction number “4”, the target product code “4912345”
It is assumed that music data “ddd” for “679” is stored.

In this state, if the start time of the sales promotion activity time zone is set to 12:00 on March 3, 2001, in the store server 14, the current time measured by the clock unit 24 The sales promotion program 42 is activated when the start time is reached. First, the target product code “4912345689” corresponding to the reproduction number “1” is acquired from the music database 32, and further, the target product code “4912” is obtained from the inventory database 31.
The stock quantity X and the out-of-stock determination quantity Y corresponding to “345689” are acquired. Here, if the stock quantity X is equal to or greater than the out-of-stock determination quantity Y, the music data "aaa" corresponding to the reproduction number "1" is selected from the music database 32, and the music of this music data "aaa", that is, the target product Music reminding the customer of the product with the code “4912345689” is reproduced and output from the speaker 15. At this time, in the reproduction record database 33, the reproduction start date and time is "2001/03/03 12:00", the song name is "aaa", and the target product code is "4912345668".
9 (record R1 in FIG. 10).

After that, when the reproduction of the music data “aaa” is completed, the target product code “491234543” corresponding to the reproduction number “2” is read from the music database 32.
"0" is obtained, and the stock quantity X and the out-of-stock determination quantity Y corresponding to the target product code "4912334530" are obtained from the stock database 31. Here, if the stock quantity X is equal to or more than the out-of-stock determination quantity Y, the music data “bbb” corresponding to the reproduction number “2” is selected from the music database 32 and the target product code “491” is selected.
The music that reminds the customer of the product “2345430” is reproduced and output from the speaker 15. At this time, the record of R2 in FIG. 10 is recorded in the reproduction record database 33.

Thereafter, the stock quantity X of the target product code "4912345634" corresponding to the reproduction number "3" is equal to or more than the out-of-stock determination quantity Y, and the inventory quantity of the target product code "4912345679" corresponding to the reproduction number "4". X
If the out-of-stock determination quantity Y is also equal to or more than Y, the music data “ccc” and “ddd” corresponding to the reproduction numbers “3” and “4” are sequentially selected from the music database 32, and the target product code “4912345634” is selected. , "491234
The music that reminds the customer of each product of “5679” is reproduced and output from the speaker 15 in order. At this time, R3 and R4 in FIG.
Are recorded.

Thereafter, when the reproduction of the music data "ddd" is completed, the counter n is reset once because the counter n exceeds the music data number N. As a result, the target product code “4912345689” corresponding to the reproduction number “1” is obtained again from the music database 32. Then, the stock quantity X corresponding to the target product code "4912345689" is compared with the out-of-stock determination quantity Y. If the stock quantity X is equal to or more than the out-of-stock determination quantity Y, the music database 32 corresponds to the reproduction number "1". Music data "a
“aa” is selected, and music that reminds the customer of the product with the target product code “4912345689” is reproduced and output again from the speaker 15. At this time, a record of R5 in FIG. 10 is recorded in the reproduction recording database 33.

Here, during the period from when the music data "aaa" was reproduced last time to when it is reproduced this time, that is, during the period from 12:00 to 12:18 on March 3, 2001, the POS terminal When the product having the target product code “4912345689” of the music data “aaa” is registered in the sales at 11, the sales points are totaled as sales point data of the record R1 in the reproduction record database 33. Similarly, if the product with the target product code “4912334530” of the music data “bbb” is registered after the music data “bbb” is reproduced and output, the music data “ccc” is reproduced and output after the music data “bbb” is reproduced and output. The target product code "491234" of the music data "ccc"
5634 ", and after the music data" ddd "is reproduced and output, the target product code" 4912345679 "of the music data" ddd "
Is registered in the record R2, R3,
The data is totaled for each product as sales point data of R4. Also, the music data “aaa” has been reproduced this time.
If the product with the target product code “4912345689” of the music data “aaa” is registered after 18:00, the sales points are recorded in the reproduction record database 33.
Is counted as sales point data of the record R5.

When the reproduction of the music data “aaa” is completed, the target product code “491234543” corresponding to the reproduction number “2” is next stored in the music database 32.
0 "is acquired again, and further, the stock quantity X and the out-of-stock determination quantity Y corresponding to the target product code" 4912334530 "are acquired from the stock database 31. Here, when the stock quantity X is smaller than the out-of-stock determination quantity Y, the music data “b” corresponding to the reproduction number “2”
"bb" is not selected. That is, the music data “bbb”
Is not played. Then, the target product code “4912345634” corresponding to the next reproduction number “3” is immediately acquired from the music database 32, and the target product code “491” is further obtained from the inventory database 31.
2345634 "is obtained. If the stock quantity X is equal to or larger than the out-of-stock determination quantity Y, the music data “ccc” corresponding to the reproduction number “3” is selected from the music database 32, and the target product code “4912” is selected from the speaker 15.
The music that reminds the customer of the product of “345634” is reproduced and output again. At this time, a record of R6 in FIG. 10 is recorded in the reproduction recording database 33.

As described above, in the present embodiment, when the sales promotion activity time zone set in advance is reached, the music stored in the music database 32 is prepared for each of a plurality of products to be promoted. Data is selected in the order of the playback numbers. Then, each time the music data is selected, the stock quantity X of the sales promotion target product corresponding to the selected music data is checked. Then, when the stock quantity X is equal to or more than the out-of-stock determination quantity Y set for the product, the music of the selected music data is reproduced and output from the speaker 15, and the sales promotion activity is performed. However, when the stock quantity X is less than the out-of-stock determination quantity Y, the music of the selected music data is not reproduced and output, and the next music data is selected.

Therefore, according to the present embodiment, a product whose stock quantity X is less than the out-of-stock determination quantity Y, that is, a product that is ineffective even if sales promotion activities are performed because it is out of stock or out of stock. Since no sales promotion activity is performed for, useless sales promotion activities that are ineffective for the retail store can be prevented. Conversely, sales promotion activities are performed in such a manner that only the products having sufficient stock are reproduced and output from the speaker 15 to remind consumers of the products to stimulate potential purchase intention. ,
The effect of sales promotion can be fully expected.

Further, in this embodiment, the reproduction recording database 33 is provided, and the music title of the reproduced music data, the product code of the product whose music data is to be promoted, and the reproduction start date and time are stored in the reproduction recording database 33. I try to record it. At the same time, from the start of the reproduction of the music data to the next reproduction of the music data, the sales points of the products for which the music data is to be promoted are also totaled. Therefore, by outputting and confirming the contents of the reproduction record database 33, not only the performance of the sales promotion activity but also the effect of the sales promotion by the activity can be accurately grasped.

In the first embodiment, a case has been described in which music data prepared for each product is sequentially reproduced and output from the common speaker 15 for each product to be promoted. The present invention can also be applied to a system in which each speaker is used to reproduce and output music for promoting the sale of a product placed in the counter from each speaker. An embodiment in which the present invention is applied to such a system will be described below as a second embodiment. Only differences from the first embodiment will be described.

FIG. 11 is a schematic diagram of a system configuration according to the second embodiment, and the same parts as those in FIG. 1 are denoted by the same reference numerals. That is, in the second embodiment, a plurality of speakers 151, 15
2, ... are connected. The configuration of the store server 14 is the first
This embodiment is the same as that of the first embodiment, and a description thereof will be omitted with reference to FIG. Further, the HDD device 26 has an inventory database 31, a music database 32, and a reproduction record database 33, as in the first embodiment. However,
As shown in FIG. 12, the music database 32 adds a speaker ID to the record. Speaker ID
Is a speaker 15 for reproducing and outputting the corresponding music data.
, 152,...
., 51, 152,... Are set in advance with unique ID codes.

The CPU 21 of the store server 14
Executes the processing shown in the flowchart of FIG. 8 by executing the inventory management program 41, and executes the processing shown in the flowchart of FIG. However, FIG.
In the process of ST19 of the process shown in the flowchart, when music corresponding to the music data of the record of the reproduction number n in the music database 32 is reproduced and output, the speaker 151 identified by the speaker ID of the record of the reproduction number n 1
.. Are selected to reproduce and output music corresponding to the music data from the selected speaker.

With such a configuration, each speaker 15
The music which promotes the sale of the merchandise placed in the counter is reproduced and output from 1, 152,. Therefore, since a product recalled from the music is displayed near the consumer who has listened to the music, a greater sales promotion effect can be expected. Moreover, since different music is not reproduced and output from a plurality of speakers in the store at the same time, the music does not become noise and does not contribute to the deterioration of the environment in the store.

Next, a description will be given of a third embodiment in which the present invention is applied to a system for a retail store that carries out sales promotion activities by playing back an image on which a product is impressed by a monitor in the store. I do. Only differences from the first embodiment will be described.

FIG. 13 is a schematic diagram of a system configuration according to the third embodiment, and the same parts as those in FIG. 1 are denoted by the same reference numerals. That is, in the third embodiment, a monitor 16 for reproducing a video is connected to the store server 14, and the store server 14
6 has a sales promotion function of reproducing a video in which the connection with the product is impressed.

FIG. 14 is a block diagram showing the configuration of the main part of the store server 14, and the same parts as those in FIG. That is, in the third embodiment,
A video interface 210 for reproducing and outputting video data to and from the monitor 16 is provided.

As shown in FIG. 15, a video database 34 is formed in the HDD device 26 in addition to the stock database 31 and the reproduction / recording database 33. As shown in FIG. 16, the video database 34 stores a record including four items of a reproduction number, a video name, a target product code, and video data. Here, the video data is distributed from the distribution server 3 as sales promotion information for each product. The playback number is a continuous number from 1, and the maximum value N matches the number of video data. The video name is a name for specifying the corresponding video data. The target product code is a product code of a sales promotion target product associated with the corresponding video data. Here, the video database 34 constitutes sales promotion information storage means.

The CPU 21 of the store server 14
Executes the process shown in the flowchart of FIG. 8 by executing the inventory management program 41, and executes the process shown in the flowchart of FIG. However, FIG.
In the processing shown in the flowchart, the music database 32 is used in the first embodiment, but the video database 34 is used in the third embodiment. That is, ST
At 11, the number N of video data stored in the video database 34 is acquired. In ST15, the target product code in the record of the reproduction number n is acquired from the video database 34. In ST19, the video database 3
4 is accessed to acquire video data from the record of the reproduction number n, output to the video interface 210, and reproduce and output a video corresponding to the video data from the monitor 16. In ST20, the video name is recorded in the reproduction record database 33 instead of the song name.

By adopting such a configuration, it is possible to carry out a sales promotion activity by playing back a video on which the connection with the product is impressed on the monitor 16 in the store. Also in the third embodiment, since the sales promotion activity is not performed for the product whose inventory quantity X is less than the out-of-stock determination quantity Y, that is, the promotion target product that is out of stock or out of stock, An effect similar to that of the first embodiment can be obtained.

[0056]

As described above in detail, according to the first aspect of the present invention, it is possible to provide a sales promotion device capable of executing an effective sales promotion activity linked to inventory management of commodities.

According to the second aspect of the present invention, when music is played from a speaker in a store to promote sales of a product recalled from the music, an effect associated with inventory management of the product is achieved. A sales promotion device capable of performing a general sales promotion activity can be provided.

According to the third aspect of the present invention, when a video is played from a monitor in a store to promote sales of a product recalled from the video,
It is possible to provide a sales promotion device capable of performing an effective sales promotion activity linked to inventory management of the product.

According to the fourth aspect of the present invention, in addition to the effects of the first aspect of the present invention, it is possible to easily confirm the results of effective sales promotion activities linked to product inventory management. Can be provided.

[Brief description of the drawings]

FIG. 1 is a schematic diagram of a system configuration according to a first embodiment of the present invention.

FIG. 2 is a block diagram showing a configuration of a main part of the store server according to the first embodiment.

FIG. 3 shows the store server H in the first embodiment.
The figure which shows the main database formed in DD device.

FIG. 4 is a diagram showing a data structure of an inventory database according to the first embodiment.

FIG. 5 is a diagram showing a data structure of a music database according to the first embodiment.

FIG. 6 is a diagram showing a data structure of a reproduction / recording database according to the first embodiment.

FIG. 7 is an exemplary view showing main programs installed in the program memory of the store server in the first embodiment.

FIG. 8 shows the store server C in the first embodiment.
5 is a flowchart showing a main part of a process executed by the PU when the stock management program is started.

FIG. 9 shows the store server C in the first embodiment.
The flowchart which shows the principal part of the process which PU performs at the time of starting a sales promotion program.

FIG. 10 is a view showing an example of records recorded from a reproduction recording database in the first embodiment.

FIG. 11 is a schematic diagram of a system configuration according to a second embodiment of the present invention.

FIG. 12 is a diagram showing a data structure of a music database according to the second embodiment.

FIG. 13 is a schematic diagram of a system configuration according to a third embodiment of the present invention.

FIG. 14 is a block diagram showing a main configuration of a store server according to the third embodiment.

FIG. 15 shows a store server H in the third embodiment.
The figure which shows the main database formed in DD device.

FIG. 16 is a diagram showing a data structure of a video database according to the third embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... POS system 2 ... Public line network 3 ... Distribution server 11 ... POS terminal 12 ... Purchase terminal 14 ... Store server 15 ... Speaker 16 ... Monitor 31 ... Inventory database 32 ... Music database 33 ... Reproduction record database 34 ... Video database 41 … Inventory management program 42… Sales promotion program

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G07G 1/01 301 G07G 1/01 301D 311 311 1/12 321 1/12 321Q

Claims (4)

[Claims] 1. A promotion information storage means for storing a plurality of product promotion information prepared for each product for a plurality of products to be promoted, and a stock quantity for each product to be promoted. Product inventory management means to be managed; implementation determination means for determining whether or not to carry out a sales promotion activity for each product to be promoted based on the inventory quantity managed by the product inventory management means; The sales promotion information of the product determined to carry out the sales promotion activity by the determination means is selected from among the product sales promotion information stored by the sales promotion information storage means, and sales are performed based on the selected product sales promotion information. A sales promotion device comprising: sales promotion means for performing a promotion activity. 2. The sales promotion device according to claim 1, wherein the sales promotion means is means for reproducing merchandise sales promotion information which is music data. 3. The sales promotion device according to claim 1, wherein the sales promotion means is means for reproducing product sales promotion information as video data. 4. A sales totalizing means for totalizing sales data for a predetermined period from the start of the sales promotion activity of a product whose sales promotion activity has been performed by the sales promotion means, and 2. The sales promotion device according to claim 1, further comprising sales total data output means for outputting sales total data.