JP2002297869A - Sales promotion support device, sales promotion support method, program for making computer carry out sales promotion support method, and computer-readable recording medium with the program recorded thereon - Google Patents

Abstract

(57) [Summary] [Problem] To promote sales promotion more efficiently to stores that sell products and provide services. SOLUTION: Reception of identification information for receiving, from a telephone company 105, identification information for identifying portable information terminal devices 101 to 103 capable of wireless communication existing in one or a plurality of predetermined areas determined in advance. Unit 301 and portable information terminal device 101 based on the received identification information.
An owner information extracting unit 302 for extracting owner information on the owners of the owners 103 to 103, a marketing information generating unit 304 for generating marketing information based on the extracted owner information, and generating the marketing information in advance. Information processing device 161 of registered customer (store)
To 163 or a transmitting unit 305 for transmitting to a predetermined server 152 on a network accessible by the customer.
And

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion support apparatus for providing marketing information, a sales promotion support method,
The present invention relates to a program that causes a computer to execute a sales promotion support method, and a computer-readable recording medium that records the program.

[0002]

2. Description of the Related Art Conventionally, sales promotion activities based on advertisements include flyers, television and radio commercials,
The mainstream was to inform users by direct mail. Here, the sale of goods and the provision of services at shopping malls, department stores, and the like are based on the premise that users actually come to the stores. Therefore, in a sales promotion activity based on advance advertising, the start and flow of the user may change depending on the weather of the day or the like. Because of this, it is possible to know the current user start and flow in real time,
It was important in conducting sales promotion activities.

[0003] In addition, it is general that sales promotion activities by the above-mentioned advertisements are performed simultaneously to an unspecified number of people. In many cases, it could not be said. For this reason, it has been considered more efficient to carry out sales promotion activities by advertising only for users who have the highest possible purchase potential.

[0004]

However, marketing information on the ever-changing start and flow of people,
In particular, it is extremely difficult to obtain segment information on users who are highly likely to purchase, and therefore, there has been a problem that sales promotion activities using advertising are not efficiently performed.

[0005] The present invention has been made to solve the above-mentioned problems, and is a sales promotion support device capable of more efficiently promoting sales to a store which sells goods and provides services. It is an object of the present invention to provide a sales promotion support method, a program for causing a computer to execute the sales promotion support method, and a computer-readable recording medium storing the program.

[0006]

In order to solve the above-mentioned problems, a sales promotion support apparatus according to the first aspect of the present invention provides a wireless communication system which exists in one or a plurality of predetermined areas. Identification information receiving means for receiving identification information for identifying a portable information terminal device capable of
Owner information extracting means for extracting owner information relating to the owner of the portable information terminal device based on the identification information received by the identification information receiving means, and an owner extracted by the owner information extracting means Based on the information,
Marketing information generating means for generating marketing information, and transmitting the marketing information generated by the marketing information generating means to a pre-registered customer information processing device or a predetermined server on a network accessible by the customer. Transmitting means.

According to the first aspect of the present invention, it is possible to easily obtain the number of users (owners of the portable information terminal devices) and the segment information of those users around the customer's store. it can.

According to a second aspect of the present invention, in the sales promotion support apparatus according to the first aspect, the marketing information includes information on the predetermined area,
Information on the gender of the owner of the portable information terminal device,
Information about the age of the owner of the portable information terminal device,
The portable information terminal device includes at least one of information on the occupation of the owner of the portable information terminal device.

According to the second aspect of the present invention, the number of users (owners of the portable information terminal devices) around the customer's store and the segment information of those people, particularly information on the possibility of purchase. Can be easily obtained.

A sales promotion support apparatus according to a third aspect of the present invention is the sales promotion support apparatus according to the first or second aspect, further comprising marketing request information receiving means for receiving the marketing request information of the customer. The information generating means generates marketing information based on the marketing request information and the owner information received by the marketing request information receiving means.

According to the third aspect of the present invention, the number of users (owners of the portable information terminal devices) and the segments of those persons around the customer's store in response to the request of each customer. Information can be easily obtained in a form suitable for each customer.

According to a fourth aspect of the present invention, in the sales promotion support device according to the third aspect, the marketing request information of the customer includes information on the predetermined area, the portable information terminal device. , Information on the age of the owner of the portable information terminal device, and information on the occupation of the owner of the portable information terminal device.

According to the invention described in claim 4, the number of users (owners of the portable information terminal devices) in the vicinity of the customer's store and the segment information of those people, particularly information on the possibility of purchase. Can be easily obtained in a form suitable for each customer.

According to a fifth aspect of the present invention, there is provided a sales promotion support apparatus according to any one of the first to fourth aspects, wherein the advertisement request information for receiving the advertisement request information of the customer. Receiving means, and advertisement information transmission means for transmitting advertisement information to the portable information terminal device based on the advertisement request information received by the advertisement request information reception means. .

[0015] According to the fifth aspect of the present invention, it is possible to advertise only to users who are highly likely to purchase.

According to a sixth aspect of the present invention, in the sales promotion support apparatus according to the fifth aspect, the advertisement request information includes information on the contents of the advertisement, and portable information as a transmission destination. At least one of information on a terminal device and information on a transmission start time of the advertisement is included.

[0017] According to the invention described in claim 6, it is possible to carry out an advertisement only to a user who has a high possibility of purchasing according to the request of the user and the schedule of the store.

According to a seventh aspect of the present invention, in the sales promotion support device according to the fifth or sixth aspect of the invention, the mobile phone based on the contents of the advertisement information transmitted by the advertisement information transmitting means. Purchase request information receiving means for receiving product or service purchase request information from the type information terminal device; payment processing means for performing payment processing based on the purchase request information received by the purchase request information receiving means; And a payment processing information transmitting means for transmitting information on the payment processing performed by the means to the information processing device of the customer or a predetermined server on a network accessible by the customer.

According to the invention described in claim 7, the user who is the prospective purchaser can complete the settlement processing without going to the store.

[0020] A sales promotion support method according to the invention described in claim 8 is for identifying a portable information terminal device capable of wireless communication existing in one or a plurality of predetermined areas determined in advance. An identification information receiving step of receiving the identification information of, based on the identification information received in the identification information receiving step, an owner information extraction step of extracting owner information about the owner of the portable information terminal device,
A marketing information generating step of generating marketing information based on the owner information extracted by the owner information extracting step; and a customer information processing apparatus for storing the marketing information generated by the marketing information generating step registered in advance. Or transmitting to a predetermined server on a network accessible by the customer.

According to the present invention, the number of users (owners of the portable information terminal) near the customer's store and the segment information of those persons can be easily obtained. it can.

A sales promotion support method according to a ninth aspect of the present invention is the sales promotion support method according to the eighth aspect, further comprising a marketing request information receiving step of receiving the marketing request information of the customer. A step of generating marketing information based on the marketing request information and the owner information received in the marketing request information receiving step.

According to the ninth aspect of the present invention, the number of users (owners of the portable information terminal) and the segments of those persons around the customer's store in response to each customer's request. Information can be easily obtained in a form suitable for each customer.

According to a tenth aspect of the present invention, in the sales promotion support method according to the eighth or ninth aspect, the advertisement request information receiving step of receiving the advertisement request information of the customer; And transmitting an advertisement information to the portable information terminal device based on the advertisement request information received in the advertisement request information receiving step.

According to the tenth aspect of the present invention, it is possible to carry out an advertisement only to a user who is highly likely to purchase.

[0026] The sales promotion support method according to the invention described in claim 11 is the sales promotion support method according to claim 10,
The advertisement request information includes at least one of information on the content of the advertisement, information on a portable information terminal device to which the advertisement is transmitted, and information on a transmission start time of the advertisement. .

[0027] According to the eleventh aspect of the present invention, it is possible to carry out an advertisement only for a user who has a high possibility of purchasing according to the request of the user or the schedule of the store.

According to a twelfth aspect of the present invention, there is provided the sales promotion support method according to the tenth or eleventh aspect, wherein the portable information based on the content of the advertising information transmitted in the advertising information transmitting step. A purchase request information receiving step of receiving purchase request information of a product or service from the type information terminal device, a payment step of performing a payment process based on the purchase request information received in the purchase request information receiving step, A payment processing information transmitting step of transmitting information relating to the performed payment to the information processing device of the customer or a predetermined server on a network accessible to the customer.

According to the twelfth aspect, the settlement process can be completed without going to the store.

According to a thirteenth aspect of the present invention, in the sales promotion support method according to any one of the eighth to twelfth aspects, the predetermined area may be in a predetermined public facility or the public facility. An area in the vicinity of the facility, wherein the customer is a sales or provider of goods or services in the public facility.

According to the thirteenth aspect of the present invention, it is possible to easily obtain the number of users and the segment information of the users in or around public facilities such as department stores.

According to a fourteenth aspect of the present invention, there is provided a program for causing a computer to execute the method according to any one of the eighth to thirteenth aspects.

A computer-readable recording medium according to the invention of claim 15 is the computer-readable recording medium of claim 14.
The program described in (1) is recorded.

According to the recording medium which can be read by a computer according to the fifteenth aspect of the present invention,
13 by recording a program that causes a computer to execute the method described in any one of 13 above, so that the program becomes computer-readable,
The operations of claims 8 to 13 can be realized by a computer.

[0035]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring to the accompanying drawings, a sales promotion support apparatus, a sales promotion support method, a program for causing a computer to execute the sales promotion support method according to the present invention, and a computer readable program storing the program are described below. A preferred embodiment of a simple recording medium will be described in detail.

(System Configuration of Sales Promotion Support System)
First, a system configuration of a sales promotion support system including a sales promotion support device according to an embodiment of the present invention will be described. FIG. 1 is a system configuration diagram of a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

In FIG. 1, portable information terminal devices 101 to 103 such as portable telephones and PDAs are connected via a relay station 100 to a computer system 10 of a (mobile) telephone company.
5 is connected. Telephone company computer system 10
Reference numeral 5 is connectable to a network 150 such as the Internet, and transmits and receives data to and from the sales promotion support device 151 via the network 150.

Further, a server 152 for storing data (homepage) for supporting sales promotion and information processing devices 161 to 163 of customers (member stores) are also connected to the network 150.

(Hardware Configuration of Sales Promotion Support Device)
Next, a hardware configuration of the sales promotion support device according to the embodiment of the present invention will be described. FIG. 2 is an explanatory diagram (block diagram) illustrating a hardware configuration of the sales promotion support device according to the embodiment of the present invention. 2, reference numeral 201 denotes a CPU that controls the entire apparatus, 202 denotes a ROM storing a basic input / output program, and 203 denotes a C / C.
RAM used as a work area of the PU 201 is:
Each is shown.

An HDD (hard disk drive) 204 controls reading / writing of data from / to an HD (hard disk) 205 under the control of the CPU 201, an HD 205 storing data written under the control of the HDD 204, Each is shown. Further, reference numeral 206 denotes F under the control of the CPU 201.
D (Floppy (registered trademark) disk) 207 is an FDD (Floppy Disk Drive) that controls reading / writing of data to / from the disk 207, and 207 is a detachable F / D that stores data written under the control of the FDD 206.
D is shown respectively.

Reference numeral 208 denotes a display for displaying various data such as cursors, menus, windows, and characters and images, and 209, which is connected to a network NET via a communication cable 210 and functions as an interface between the network and the CPU 201. Network boards are shown. Also, 211
Denotes a keyboard having a plurality of keys for inputting characters, numerical values, various instructions, etc., and 212 denotes a mouse for selecting and executing various instructions, selecting a processing target, moving a cursor, and the like.

Reference numeral 213 denotes a scanner for optically reading characters and images; 214, a printer for printing characters and images under the control of the CPU 201; 215, a CD-ROM as a removable recording medium; CD-R
CD-R for controlling data read from OM 215
An OM drive 200 and a bus or cable for connecting each of the above-described units are shown.

(Functional Configuration of Sales Promotion Supporting Apparatus) Next, the functional configuration of the sales promotion supporting apparatus according to the embodiment of the present invention will be described. FIG. 3 is an explanatory diagram (block diagram) illustrating a functional configuration of the sales promotion support device according to the embodiment of the present invention.

In FIG. 3, the sales promotion support device 151
Are an identification information receiving unit 301 and an owner information extracting unit 302
, An owner information database 303, a marketing information generating unit 304, a transmitting unit 305, a marketing request information receiving unit 306, and an advertising request information receiving unit 30.
7, a configuration including an advertisement information generation unit 308, an advertisement database 309, an advertisement information transmission unit 310, a purchase request information reception unit 311, a payment processing unit 312, and a payment processing information transmission unit 313. It has become.

Here, the identification information receiving unit 301 is a portable information terminal device (portable information terminal device 101 shown in FIG. 1) capable of wireless communication existing in one or a plurality of predetermined areas. To 103) are received. Specifically, at a predetermined time or a predetermined time interval, the telephone company (computer system) 1
A request signal is transmitted to the client device 05, and identification information transmitted from the telephone company based on the request signal is received.

The predetermined area is, for example, an area covered by the relay station shown in FIG. The identification information is, for example, a telephone number. In addition, any other than the telephone number may be used as long as the portable information terminal devices 101 to 103 can be identified (specified). Therefore, the identification information receiving unit 301 is configured by the number of portable information terminal devices 101 to 103 existing in the predetermined area.
Receive identification information (such as a phone number). The identification information receiving unit 301 realizes its function by the I / F 209, for example.

The owner information extracting unit 302 extracts owner information on the owners of the portable information terminal devices 101 to 103 from the owner information database 303 based on the identification information received by the identification information receiving unit 301. . The owner information database 303 stores information about the owner (owner information), and can extract the owner information associated with the identification number (such as a telephone number).

The owner information includes, for example, information such as name, age, gender, occupation, address, and hobbies, in addition to telephone numbers. If the owner information database 303 is a database of a card company, the usage status of the card, the product purchased in the past, the date and time when the product was purchased, the store,
Includes information on services that have been provided in the past or the date and time when the service was provided, stores, etc.

[0049] The owner information extracting unit 302 stores, for example, R
OM 202, RAM 203, HD 205, FD 207,
Copy the program recorded on the CD-ROM 215
The function is realized by execution by U201.
The owner information database 303 stores, for example, H
The function is realized by the D205, the CD-ROM 215, or the like. Further, the owner information database 303 does not need to be included in the sales promotion support device 151. The sales promotion support device 151 is connected via the network 150
The owner information database 303 may be accessed.

[0050] Marketing information generating section 304 generates marketing information based on the owner information extracted by owner information extracting section 302. The marketing information is, specifically, the time when the information was collected, the total number of persons who owned the portable information terminal devices 101 to 103,
The content is about the number of people by gender and age group, and the number of people by occupation. Further, as described later, the contents of the marketing information can be changed based on a request from a customer (member store). The creation may be made as an electronic mail, or may be made as, for example, a home page in an HTML format.

The marketing information generation unit 304 includes, for example, the ROM 202, the RAM 203, the HD 205, and the FD
The functions are realized by the CPU 201 executing a program recorded on the CD-ROM 215 or the like.

The transmitting unit 305 transmits the marketing information generated by the marketing information generating unit 304 to the customer information processing devices 161 to 163 registered in advance.
Send to In that case, the marketing information is sent as an email. Further, the transmitting unit 305 is provided on a predetermined server 15 on a network accessible by the customer.
Send to 2.

The marketing information stored in the server 152 is used as a home page for the customer (member store).
Can be browsed via the Internet 150. In this case, a password or the like may be requested as a member-only site. The transmission unit 305 realizes its function by the I / F 209, for example.

The marketing request information receiving unit 306
Receive customer marketing request information. The customer's marketing request information is, for example, information having a content such as "I want information only for women" or "I want information that is more subdivided regarding the age group". In addition, marketing request information includes information about a given area,
Information about the gender of the owners of the portable information terminal devices 101 to 103, information about the age of the owners of the portable information terminal devices 101 to 103, and the portable information terminal devices 101 to 101
Includes information on the occupations of the three owners.

The marketing request information is transmitted from the customer's information processing devices 161 to 163 by electronic mail, or a predetermined request selection item is prepared on a homepage, and the customer selects the request selection item, and the marketing request information is selected. The requested selection item is transmitted from the server 152 as marketing request information. The marketing request information receiving unit 306 realizes its function by the I / F 209, for example.

Then, the marketing information generating unit 304
Generates marketing information based on the marketing request information received by the marketing request information receiving unit 306 and the owner information. Specifically, only items that match the marketing request information are extracted from the owner information, and marketing information is generated based on the extracted data. For example, if the marketing request information is “I want information only for women”, only information about women is extracted from the above owner information (excluding information about men), and based on the information, Generate marketing information.

Further, the advertisement request information receiving unit 307 includes:
Receive customer's advertisement request information. The advertisement request information is, specifically, based on the marketing information transmitted by the transmission unit 305, the portable information terminal devices 101 to 103 targeted for the marketing information.
Is information on a request to transmit a publicity advertisement to all or some of the owners. Advertising request information receiving section 307
Implements its function by the I / F 209, for example.

The advertisement information generation unit 308 is based on the customer's advertisement request information received by the advertisement request information receiving unit 307, and the portable information terminal devices 101 to 10
3 to generate information about the advertisement to be transmitted to the owner. Specifically, the information is generated using the information on the past advertisement contents of the customer stored in the advertisement database 309 or the information on the advertisement contents included in the advertisement request information.

The advertisement database 309 may include information on pre-registration of distribution request registered by the member 1001 in advance. That is, by registering the contents that the member desires for the end-of-line information filtering, only the desired contents can be received. The specific contents of the registration information will be described later.

The advertisement information generation unit 308 includes, for example,
ROM 202, RAM 203, HD 205, FD 20
7. The function is realized by the CPU 201 executing a program recorded on the CD-ROM 215 or the like.

The function of the advertisement database 309 is realized by the HD 205 or the CD-ROM 215, for example. In addition, the advertisement database 30
9 need not be included in the sales promotion support device 151. The sales promotion support device 151 may access the advertisement database 309 via the network 150.

The advertisement information transmitting section 310 transmits the advertisement information generated by the advertisement information generation section 308 to the owner designated by the advertisement request information. Specifically, we send promotional information by email,
The transmitted e-mail is sent via the network 150
It is sent to the computer system 105 of the telephone company. Then, it is transmitted to each of the portable information terminal devices 101 to 103 via the relay station 100 from there. Specific contents of the advertisement displayed on each of the portable information terminal devices 101 to 103 will be described later. Advertising information transmission section 310
Implements its function by the I / F 209, for example.

The purchase request information receiving section 311 is provided by the owner who has confirmed the advertisement transmitted by the advertisement information transmission section 310 and displayed on the displays of the portable information terminals 101 to 103, and the contents of the advertisement are In the case where the purchase of a product or the provision of a service is applied in the portable information terminal devices 101 to 103 based on the above, the purchase (provision) request information of the product or the service is received.

More specifically, the purchase request information sent to the telephone company computer system 105 via the relay station 100 via the relay station 100 and the purchase request information Sent to the unit 311. The purchase request information receiving unit 311 is, for example, an I / F2
09 implements that function.

The payment processing unit 312 performs payment processing for the purchase of the product or the provision of the service based on the purchase request information received by the purchase request information receiving unit 311. The settlement process can be performed in the same manner as a general electronic settlement process. Therefore, a detailed description thereof will be omitted. The settlement processing unit 312 includes, for example, the ROM 202, the RAM 203, the HD 205, and the F
The functions are realized by the CPU 201 executing a program recorded in the D207, the CD-ROM 215, or the like.

The payment processing information transmitting section 313 transmits information on the contents of the payment processing performed by the payment processing section 312 to the customer information processing devices 161 to 163. By receiving the payment processing information, the customer can confirm when the owner who has made the purchase request comes to the store to receive the product (service). The data may be transmitted to a predetermined server 152 on a network accessible by the customer. Settlement processing information transmitting section 313 implements its function by I / F 209, for example.

(Processing Procedure of Sales Promotion Supporting Apparatus)
A processing procedure of the sales promotion support apparatus according to the embodiment of the present invention will be described. FIG. 4 is a flowchart showing the contents of the processing of the sales promotion support device according to the embodiment of the present invention.

In FIG. 4, first, it is determined whether or not it is time to acquire the owner information (step S40).
1). Here, the time at which the owner information is acquired is predetermined. For example, three times an hour (0 minutes, 2 minutes
0 minutes, 40 minutes). Further, when there is a request from the customer, it may be obtained separately from the above-mentioned predetermined time.

Here, when waiting for a predetermined time or waiting for an individual request from a customer, when the predetermined time has come or when there is an individual request (step S401: Yes), Transmits a request signal to the computer system 105 of the telephone company (step S40).
2).

Computer system 105 of telephone company
Upon receiving the request signal, the relay station 100 detects the pollable portable information terminal apparatuses 101 to 103 from the relay station 100, and transmits the identification number to the sales promotion support apparatus 151. Then, it is determined whether or not the identification information has been received (step S403). If the identification information has been received (step S403: Y)
es), the owner information is extracted from the owner information database 303 based on the received identification number (step S404).

Next, it is determined whether or not the marketing request information has been received (step S405). If it has not been received (step S405: No), the process proceeds to step S407 without doing anything. On the other hand, step S405
In step S405, if the marketing request information has been received (step S405: Yes), the marketing request information is extracted (step S406), and step S4 is performed.
Shift to 07.

In step S407, marketing information is generated based on the extracted owner information and marketing request information (step S407). Then, the generated marketing information is transmitted to the information processing apparatuses 161 to 163 or the server 152 of the customer (step S408), and the series of processing ends. Then, the process returns to step S401, and waits for the predetermined time again.

As described above, the latest marketing information is transmitted to the customer and the latest marketing information is updated on the homepage, so that it becomes a reference when considering a marketing strategy and can support sales promotion.

FIG. 5 is a flowchart showing another processing content of the sales promotion support apparatus according to the embodiment of the present invention. In FIG. 5, first, it is determined whether or not the advertisement request information from the customer has been received (step S50).
1). Then, it waits for the reception of the advertisement request information and, if received (step S501: Yes), generates advertisement information to be transmitted to the owner based on the received advertisement request information (step S502). ).

Next, the owner of the transmission destination (“women only”, “student only”, etc.) based on the received advertisement request information is received.
Is specified (step S503). Then, it is determined whether or not a predetermined transmission time has been reached based on the received advertisement request information (step S504).
The information on the predetermined transmission time is, for example, information that the transmission is started at 2:45 pm in order to provide the time service from 3:00 pm.

Then, after waiting for the predetermined time, when the predetermined time has come (step S504: Yes), the advertisement information is transmitted to the portable information terminal devices 101 to 103 of the respective owners (step S505). ). Thereafter, the process waits until all the transmissions are completed, and when the transmission is completed (step S506: Yes), a series of processes is ended.

FIG. 6 is a flowchart showing another processing content of the sales promotion support apparatus according to the embodiment of the present invention. In FIG. 6, first, it is determined whether or not purchase request information has been received from the owner (step S60).
1). Then, it waits for the purchase request information to be received, and when it is received (step S601: Yes),
It is determined whether or not the purchase request has been received within the expiration date (step S602).

Depending on the contents of the advertisement, the product may be sold by a so-called time service for a limited period. At that time, if the expiration date has already passed, the product cannot be purchased. Nevertheless, it is possible to prevent only the settlement processing from being performed.
Here, when the expiration date has passed (step S60)
2: No), an error notification to that effect is made (step S603), and the process is thereafter terminated.

If the purchase request is within the expiration date in step S603 (step S603: Yes)
Next, it is determined whether or not the product to be purchased is out of stock (step S604). In this case, if the number of products sold is limited, the products are sold on a first-come, first-served basis, so that even if the purchase request is within the expiration date, the product may not be purchased. Nevertheless, it is possible to prevent only the settlement processing from being performed.

The determination as to whether or not the product is out of stock is provided in advance with a counter for the sales quantity (information about the sales quantity may be included in the advertisement request information). Step S60
The counter is set to -1 each time the settlement processing of No. 8 is completed. Then, when the counter becomes 0, it is determined that the product is out of stock for a subsequent purchase request. Also,
When a purchase request is made, an inquiry may be made to the customer (member store) to check the stock, thereby determining whether or not the product is out of stock.

If it is determined in step S604 that the product is out of stock (step S604: YES), the owner who has transmitted the purchase request is notified that the product is out of stock (step S605), and the process is thereafter terminated.

On the other hand, if it is determined in step S604 that the product is not out of stock (step S604: No),
Next, information necessary for performing a settlement process with respect to the owner who has made the purchase request is obtained (step S60).
6). The necessary settlement information includes, for example, information on the credit card number, expiration date, limit amount, and the like.

It is determined from the necessary payment information whether or not the owner can make a payment (step S607). here,
When the settlement is not possible, for example, when the expiration date has expired or the limit has been exceeded (step S607: No)
Sends an error notification to that effect to the owner (step S603), and thereafter ends the processing.

In step S607, if settlement is possible (step S607: Yes), settlement processing is performed (step S608). The payment amount is included in the advertisement request information or the purchase request information. Thereafter, settlement processing information indicating that the settlement has been completed is transmitted to the owner and the customer (member store) (step S60).
9). Then, waiting for the transmission to be completed, and when the transmission is completed (step S610: Yes), a series of processing ends. The payment processing information transmitted to the portable information terminal devices 101 to 103 of the owners can be used as proof when the customer (member store) receives the product.

(Display Contents of Marketing Information) Next, display contents of marketing information will be described.
FIG. 7 is an explanatory diagram showing an example of display contents of marketing information of the sales promotion support device according to the embodiment of the present invention. The content shown in FIG. 7 is stored as a home page or as an e-mail,
163 are displayed on the display.

FIG. 7 shows the total number (678) of persons who belong to the predetermined area (area) (for example, members of the card company) and own the portable information terminal devices 101 to 103.
), The number of men and women (ratio), the number of people by age (ratio)
The number of people by occupation (ratio) and other marketing information are displayed. In FIG. 7, this marketing information is shown only by numbers, but is represented by a graph (a bar graph, a pie graph, or the like).
If you display using, marketing information can be grasped more intuitively.

FIG. 8 is an explanatory diagram showing another example of the display contents of the marketing information of the sales promotion support apparatus according to the embodiment of the present invention. While FIG. 7 shows general marketing information, FIG. 8 shows display contents for individual customers (member stores). As shown in FIG.
When the customer (member store) is a shoe store, it is possible to extract and provide only information on shoe purchases and other shoes.

In the case of FIG. 8, as in the case of FIG. 7, the information is displayed as a home page or as an e-mail, for example, on the display of the information processing devices 161 to 163 of the customer. If it is displayed as a homepage, the site should be viewable only to the relevant customer. Graphs (bar graphs, pie graphs, etc.) as in FIG.
If you display using, marketing information can be grasped more intuitively.

(Display Contents of Advertising Information) Next, the display contents of advertising information will be described. FIG. 9 is an explanatory diagram illustrating another example of the display content of the advertisement information of the sales promotion support device according to the embodiment of the present invention. In FIG. 9, the content of the advertisement information is displayed on a display 901 of a mobile phone 900 as a representative example of the mobile information terminal devices 101 to 103.

The owner who sees the advertisement information can apply for the purchase of a product or the provision of a service based on the advertisement. The application can also perform the settlement processing of the price on the spot. The owner who has completed the settlement process then moves to a member store to receive goods or receive services. The provision of the service may be, for example, a service (cut, perm) in a beauty salon, a service in a karaoke shop (discount of use of a karaoke box), and the like. Therefore, a function of reservation of service provision may be included.

(Outline of Business Model) Next, an outline of a business model using a sales promotion support system including the above-described sales promotion support device will be described. FIG.
Is an explanatory diagram showing an outline of the business model, and realizes real-time marketing in consideration of a region and time by a partnership between a card company, a member store, and a mobile phone company.

In FIG. 10, reference numeral 1000 denotes a sales promotion support device 151 of a card company such as a credit card.
1001 is a member of the card company 1000, and 1002 is a portable information processing device (mobile phone) owned by the member 1001. Also, 1003 is a mobile phone company (TEL carrier (computer system 1)
05)), and 1004 is a customer for the card company 1000, that is, a member store of the card company 1000.

The TEL carrier 1003 grasps the current position of the mobile phone 1002, that is, the current position of the member 1001, by a polling function described later. And T
The EL carrier 1003 responds to a request from (the sales promotion support device 151 of) the card company 1000 and
1 Area where the current position is grasped and member 100 which grasps the current position
1 is notified to the card company 1000.

Each member store 1004 transmits a request for marketing information (hit segment information) to the card company 1000, and the card company 1000
The hit segment information is transmitted to each member store 1004.
Further, the member store 1004 transmits the advertisement information (campaign information) to the card company 1000.

The member 1001 is the card company 100
With respect to 0, a request for distribution of advertisement information (campaign information) is registered in advance. Then, when registered, the card company 1000 can use the mobile phone 100 of the member 1001 (through the TEL carrier 1003 or directly).
Distribute campaign information (product information / discount information) to 2). Therefore, discounts can be implemented according to the season and the campaign, and the registration can be made directly by the member store 1004 in the WEB of the card company 1000. As a result, a time-limited time service on the day can be provided.

As described above, the card company 1000 releases the marketing information (segment information) of the member 1001 to each member store 1004. Thus, card company 1
000 is an ASP (Applicati) service that provides information via the Internet and rents it for each period.
on Service Provider).

When each member store 1004 requests a desired segment when necessary, the member store 1004 can acquire segment information (marketing information) such as the number of members and products / age / sex in the current predetermined area. it can. The member 1001 is a TEL carrier 1003
, The distribution of the merchandise information and the discount information of the information of the member store 1004 in the corresponding area can be received from the card company 1000.

(1) Contents of use registration (member):
The contents of use registration performed by the member 1001, that is, the member 1001 and the card company 1 in the business model described above.
000 will be described. The member 1001 can register a desired category and distribution pattern of information (content) distributed to the mobile phone 1002 in advance on the homepage (server 152) of the card company 1000. FIG. 11 is an explanatory diagram relating to member use registration.

In FIG. 11, the member 1001 inputs the ID (1101), and the card company 1001
0 server 152 (or 151).
Then, an authentication procedure (110) is performed on an authentication screen (not shown).
If you do 2), you will be able to access the homepage (110
3) is displayed. The member 1001 makes an inquiry (1104) using a personal computer or a mobile phone connected to the Internet. Then, input of various information (110
Perform 5). It is assumed that a member of the card company 1000 can input the various information. You can also apply for membership at this time.

The input information is subjected to distribution master data registration (1106), and is registered as distribution master data (base) 1107. As registration information,
For example, a member number, a desired category / amount / charge (band), a distribution pattern, a desired distribution area, a receiving mobile phone number, distribution ON / OFF, and the like.

The desired category includes a fixed category and a special category (special category).
Fixed categories include, for example, "fashion (clothes,
50,000 yen for shoes, bags, women's clothing, children's clothing), 10,000 yen for sake (wine, sake), or 5,000 yen for eating and drinking (Japanese, Western, Chinese) It can be fixedly set to, for example, "100,000 yen for precious metals (watches and cameras)" or "50,000 for services (esthetics and massages)". In addition, as a special category, for example, “about 20,000 yen for a spring sweater” can be individually set.

The distribution pattern can be set only when the member 1001 desires. More specifically, the user designates a day of the week (for example, “only on holidays” or “only on weekdays”) or a time zone (for example, “in the morning”, “afternoon”, or “after ○ hour”). This distribution pattern may be specified for each content. In addition, a home zone can be designated as the distribution desired area. For example, the area designation is "Kobe", "Kyoto central", "North Osaka", "South Osaka".

(2) Data request / service registration (member store): Next, the contents of the data request and service registration performed by the member store 1004 will be described. The data request means that the member store 1004 inputs various request conditions to the card company 1000. Then, by the data request, it is possible to acquire information on whether or not the member 1001 who is likely to purchase or use the product / service under consideration for sale is around the store or how long.

FIG. 12 is an explanatory diagram relating to the contents of data request / service registration. In FIG. 12, the member store 1004 inputs the ID (1201), and thereby, the server 152 (or 15) of the card company 1000.
Access 1). When an authentication procedure (1202) is performed on an authentication screen (not shown), a home page (1203) for data request registration is displayed.
The member store 1004 makes an inquiry using a personal computer or a mobile phone connected to the Internet (1204).
I do. Then, a request condition is input (1205).

The registration information of the data request is, for example, a member store ID, a product category / amount / charge (band). This is the same as the fixed category designated by the member 1001. The search area, such as age group, gender, occupation / student, search area, etc.
The member is set to have a radius of ○ m or a member who is within XX minutes on foot (in the case of time, it can be converted to 1 km for 15 minutes) with the store at the center.

The card company 1000 performs request processing (1206) according to the contents of the input request condition, and provides request data (1207) to the mobile phone company 1003 based on the processed contents. Do it. Details regarding the provision of the request data will be described later. After that, the result of the request is displayed and the service registration page (120
8) is displayed.

The member store 1004 refers to the result (1209).
Perform As the request result information, for example,
As shown in FIG. 7 and FIG. 8, the number of cases where the desired area exists in the desired segment (may be the sum of a plurality of segments). Further, the service content is input (1210). Specifically, the service registration is to register a specific product / service if it is determined that the sales opportunity is high based on the information obtained by referring to the result. As described above, the card company 1000 performs various restrictions and provides extended services so that the member store 1004 does not make a data request only for the purpose of data acquisition, thereby substantially increasing the use of cards. be able to.

The service registration information includes a member store ID,
The information includes a product name / service name, an amount / charge (band), a request number, a service use condition, a CM, a message, and the like.
The service use conditions include, for example, date and time (service time xx: xx to xx: xx) and quantity (limited xx).

Then, the input service contents are registered (1211). The registered service content is stored in two databases, service content data (1253) and past input service information (1254), and the registered service content is transmitted as information (1).
213). The details of the information transmission will be described later.

(3) Request data provision (card company): Next, the request data provision described above (120)
The content of 7) will be described. FIG. 13 is an explanatory diagram relating to request data provision by a card company. Figure 1
In 3, the card company 1000 extracts from the member segment data (1352) target members who hit the segment information of the member 1001 that has been subjected to data mining processing in advance, according to the registration information of the data request input from the member store. (Target member extraction processing (1301)).

If the number of the target members becomes a certain number or more, the actual number of members, not the desired amount band of the above-mentioned xxx member or the member who has a high usage rate given by the creation of the segment data, is used. The one that matches the amount of money is preferentially extracted.

Furthermore, designated area of member store 1004 and member 1
001 matches the area for which distribution is desired and saves it after assigning a request number (1351). After saving, go to the mobile phone company 1003 and the designated area and members 10
Send the 01 mobile phone number. The request information to the mobile phone company includes, for example, a designated area (area), a telephone number to be polled (a plurality of cases), and the like. The designated area (area) is a member store address and XXm around the address
Can be specified.

Using the relay station 100, the mobile phone company 1003 polls the corresponding mobile phone number in the designated area (area) (1302), and returns the result (the number of polling reactions) as a reply (1303). At this time, privacy is protected by answering only the number of cases so that the individual cannot be identified. The reply number information is subjected to display processing (1304) for the member store.

(4) Information transmission (card company): Next, the contents of the information transmission (1213) will be described.
FIG. 14 is an explanatory diagram related to the contents of information transmission by the card company 1000. In FIG. 14, the card company 10
00 is a request data providing member 100 that extracts the service content input from the member store 1004 and extracts the service content.
The corresponding request data (140
The information is transmitted to the mobile phone company 1003 together with 2). Then, the mobile phone company 1003 transmits the service information to the mobile phone 1002 of each member 1001. As a result, the member 1001 can use the transmitted information (service) (service use (140
4)).

However, in this case, not only the member 1001 having the polling reaction but also other members 1001
Will also be sent. Therefore, if there is no problem of privacy protection, it may be more efficient to receive not only the number but also the telephone number from the mobile phone company 1003 at the time of receiving the request data and transmit the service content only to the relevant member. is there.

(5) Service Use (Member): Next, the contents of the above-mentioned service use (1404) will be described. FIG. 15 is an explanatory diagram relating to the contents of service use by the member 1001. In FIG. 15, a member 1001
Can receive the information selected by the card company according to the contents registered in advance. That is, the reception timing is when the member store that issued the request is in the desired area (area) (is present (1500)).

Then, the mobile phone company 1003 distributes the content (1501), and the member 1001 receives the distributed content (1502). The distribution information includes, for example, amount / rate (band), service use conditions (date and time, quantity), member store information, CM / message, and the like. The member store information includes a store name, a location (a map is distributed if desired), a telephone number, and the like.

After that, the member goes to the member store to purchase /
Card payment is used (1503). Instead of card payment, payment with IC card data mounted on the mobile phone 1002 may be used together. Also, as described below,
Before going to the member store, use the mobile phone 1002,
The settlement process may be terminated.

(6) Creation of Member Segment Data (Card Company): Next, the contents of creation of member segment data by the card company 1000 will be described. FIG. 16 is an explanatory diagram relating to the contents of member segment data creation by the card company 1000. In FIG. 16, card company 1
000 analyzes the registration information of the registered member 1001, the use result (1602) and the use status (1603) together, performs segmentation of the member 1001, and creates segment data (1601).

For each category that the member 1001 desires to distribute, analysis and pasting are performed on the purchase possibility rate (use rate), the main usage amount band, and the like, by matching with the past use results (1602). In addition, based on the usage status (1603), the member 1001 whose card usage amount has not been paid is flagged so as not to be extracted. Note that the segment data creation (160
In the case of 1), the analysis method and contents differ depending on the policy of the card company.

(7) Member store rank assignment (card company):
Next, the contents of the rank assignment of the member store 1004 by the card company 1000 will be described. Card company 1000
For the purpose of activating the system, an input restriction / extension service may be provided, and the rank of the member store may be set according to the number of cards used in the corresponding member store 1004 to adjust the service level. FIG. 17 is an explanatory diagram illustrating an example of input restriction. In FIG. 17, examples of input restrictions include, for example, restricting use during congestion periods / time zones, restricting the number of registered products / services, restricting the number of selected segment items, and repeatedly inputting only data requests. Or limit the number of times.

FIG. 18 is an explanatory diagram showing an example of the extended service. In FIG. 18, as an example of an extended service, for example, input service information is repeatedly transmitted at a certain interval a plurality of times, a data request alone can be repeatedly input, or past input can be saved and reused. , You can reduce the merchant fees.

(Payment Function by Mobile Phone) Next, the contents of the payment function by the mobile phone 1002 will be described. FIG. 19 is an explanatory diagram showing another configuration example of the real-time marketing in consideration of the area and time by the tie-up between the card company, the member store, and the mobile phone company. FIG.
In FIG. 9, the same components as those shown in FIG. 10 are denoted by the same reference numerals, and description thereof will be omitted.

In FIG. 19, reference numeral 1000 denotes (a sales promotion support device 151 of) a card company such as a credit card.
1001 is a member of the card company 1000, and 1002 is a portable information processing device (mobile phone) owned by the member 1001. Also, 1003 is a mobile phone company (TEL carrier (computer system 1)
05)), and 1004 is a customer for the card company 1000, that is, a member store of the card company 1000. The mobile phone 1002 is equipped with an IC chip having card information and has a payment function.

First, the member store 1004 is the card company 1
Send campaign information to 000. Card company 1
000 receives the campaign information and transmits it to the TEL carrier 1003. And TEL carrier 1
003 transmits the campaign information to the cellular phone 1002 of each member 1001. The member 1001 that has received the campaign information executes a reservation / payment operation for a product according to the campaign information using the mobile phone 1002.

As payment by an IC card, payment by prepaid electronic money, a debit card, a credit card, or the like can be considered. TEL carrier 1003
Transmits the product reservation / settlement information to the card company 1000.

The card company 1000 transmits the product reservation information to the member store 1004. The member store 1004 receives the product reservation information, and secures the product based on the received product reservation information. The member 1001 moves to the store of the member store 1004 and receives a product. Therefore,
The member 1001 can make a reservation purchase (that is, pay while walking) when obtaining the campaign information. The member 1001 only needs to receive the product at the member store 1004.

In this way, the member 1001 can make a payment using the mobile phone 1002, and can make a reservation when obtaining campaign information, thereby preventing the product from being unavailable due to sold out. In addition, since payment can be completed while walking, the store only needs to receive the product, and the store can reduce the complexity of payment processing using a card and the like.

Further, since the settlement at the time of reservation is completed at the member store 1004, the merchandise can be sold without fail. In addition, the card company 1000 can prevent payment other than cards, such as cash payment, and can increase the card usage rate.

As described above, according to the present embodiment, the identification information for identifying the portable information terminal device capable of wireless communication existing in one or a plurality of predetermined areas determined in advance. Based on the received identification information, extract owner information about the owner of the portable information terminal device, generate marketing information based on the extracted owner information, and generate the generated marketing information. The number of users (owners of portable information terminal devices) around the customer's store in order to send the information to the customer's information processing device registered in advance or to a predetermined server on the network accessible to the customer. And the segment information of those persons can be easily obtained, thereby promoting sales promotion to stores that sell products and provide services. Ri becomes possible to efficiently performed.

According to the present embodiment, the marketing information includes information on a predetermined area, information on the sex of the owner of the portable information terminal, information on the age of the owner of the portable information terminal, In order to include at least one of the information on the occupation of the owner of the type information terminal device,
It is possible to easily acquire the number of users (owners of the portable information terminal devices) and the segment information of those users near the store of the customer, particularly information on the possibility of purchase.

Further, according to the present embodiment, marketing request information of a customer is received, and marketing information is generated based on the received marketing request information and owner information. In addition, the number of users (owners of the portable information terminal devices) around the customer's store and the segment information of those people can be easily acquired in a form suitable for each customer.

Further, according to the present embodiment, the marketing request information of the customer includes information on a predetermined area, information on the sex of the owner of the portable information terminal device, and information on the age of the owner of the portable information terminal device. Information, at least one of the information on the occupation of the owner of the portable information terminal device, the number of users (owners of the portable information terminal device) around the customer's store and the segment information of those persons In particular, information on purchase possibility can be easily obtained in a form suitable for each customer.

Further, according to the present embodiment, since the advertisement request information of the customer is received and the advertisement information is transmitted to the portable information terminal device based on the received advertisement request information, the purchase possibility is reduced. Advertising can be performed only for users with high

Further, according to the present embodiment, the advertisement request information includes at least one of information on the contents of the advertisement, information on the portable information terminal device to which the advertisement is transmitted, and information on the transmission start time of the advertisement. Since only one is included, it is possible to carry out an advertisement only for a user who is highly likely to purchase in accordance with the request of the user or the schedule of the store.

Further, according to the present embodiment, purchase request information of a product or service from a portable information terminal device based on the content of transmitted advertisement information is received, and settlement is performed based on the received purchase request information. Process, and sends information about the payment process to the customer's information processing device or a predetermined server on the network accessible to the customer. Processing can be completed.

Thus, the sales promotion of the store which sells the product and the provision of the service can be performed more efficiently, and the purchase reservation can be easily made to the prospective purchaser, and the purchaser can be purchased due to lack of stock. Can be prevented in advance from being unable to purchase.

Further, in the present embodiment, the case where the card company uses the sales promotion support system including the sales promotion support device is described as an example, but the present invention is not limited to this. For example, the card company can be a head office system in a public facility such as a department store, a supermarket, a shopping mall, an amusement park, and the like. Thereby, the predetermined area may be inside or around the public facility, and the customer (member store 1004) may be an employee of each public facility (a salesperson at each sales floor).

Note that the sales promotion support method described in the present embodiment may be a computer-readable program prepared in advance, and may be executed by executing the program on a computer such as a personal computer or a workstation. Is achieved. This program is HD (hard disk), FD
(Floppy disk), CD-ROM, MO, DVD
The program is recorded on a computer-readable recording medium such as a computer, and is executed by being read from the recording medium by the computer. Further, the program may be a transmission medium that can be distributed via a network such as the Internet.

[0140]

As described above, according to the first aspect of the present invention, the identification information receiving means is provided in one or a plurality of predetermined areas where radio communication is possible. Receiving the identification information for identifying the type information terminal device, and the owner information extracting means, based on the identification information received by the identification information receiving means, owner information about the owner of the portable information terminal device Is extracted, the marketing information generating means generates marketing information based on the owner information extracted by the owner information extracting means, and the transmitting means generates the marketing information generated by the marketing information generating means,
The number of users (owners of portable information terminal devices) in the vicinity of the customer's store for transmission to a pre-registered customer's information processing device or a predetermined server on a network accessible by the customer. It is possible to easily obtain segment information of those persons, and thereby obtain a sales promotion support device capable of more efficiently promoting sales to a store that sells products and provides services. It has the effect that it can be done.

According to a second aspect of the present invention, in the first aspect of the present invention, the marketing information includes information relating to the predetermined area and information relating to the gender of the owner of the portable information terminal device. And at least one of information on the age of the owner of the portable information terminal device and information on the occupation of the owner of the portable information terminal device. Information on the number of owners of the device and their segment information, especially information on the possibility of purchase, so that sales promotion to stores that sell products and provide services can be facilitated. There is an effect that a sales promotion support device that can be efficiently performed is obtained.

According to the invention described in claim 3, in the invention described in claim 1 or 2, the marketing request information receiving means receives the marketing request information of the customer, and the marketing information generating means receives the marketing request information. In order to generate marketing information based on the marketing request information and the owner information received by the marketing request information receiving means, a user (portable type) in the vicinity of the customer's store in response to each customer's request. The number of information terminal device owners) and their segment information can be easily obtained in a form suitable for each customer, thereby promoting sales to stores that sell products and provide services. And a sales promotion support device capable of more efficiently performing the above is obtained.

According to a fourth aspect of the present invention, in the third aspect of the present invention, the marketing request information of the customer includes information on the predetermined area and information of an owner of the portable information terminal device. Since it includes at least one of information on gender, information on the age of the owner of the portable information terminal device, and information on the occupation of the owner of the portable information terminal device, a user (mobile) Information terminal device owners) and their segment information, in particular, information on purchase possibility can be easily obtained in a form suitable for each customer, thereby providing sales of goods and provision of services. The effect of this is that a sales promotion support device capable of more efficiently promoting sales to a store performing the sales promotion is obtained.

According to the invention set forth in claim 5, in the invention set forth in any one of claims 1 to 4, the advertisement request information receiving means receives the advertisement request information of the customer. Since the advertisement information transmitting means transmits the advertisement information to the portable information terminal device based on the advertisement request information received by the advertisement request information receiving means, This makes it possible to obtain a sales promotion support device that can more efficiently promote sales to stores that sell products and provide services. .

According to the invention set forth in claim 6, in the invention set forth in claim 5, the advertisement request information includes information on the contents of the advertisement and information on the portable information terminal device to which the information is transmitted. Since at least one of the information related to the transmission start time of the advertisement is included, only the user who is highly likely to purchase the advertisement according to the request of the user or the schedule of the store. As a result, there is an effect that a sales promotion support device capable of more efficiently promoting sales to a store that sells goods and provides services is obtained.

[0146] According to the invention described in claim 7, in the invention described in claim 5 or 6, the purchase request information receiving means transmits the content of the advertising information transmitted by the advertising information transmitting means. Receiving payment request information for a product or service from the portable information terminal device based on the purchase request information, and performing payment processing based on the purchase request information received by the purchase request information receiving means. However, to transmit information on the payment processing performed by the payment processing means to the information processing device of the customer, or to a predetermined server on a network accessible to the customer, the user who is a prospective purchaser, The settlement process can be completed without going to the store, and the store that sells products and provides services A sales promotion support device that enables sales promotion to be performed more efficiently, makes it easy to make purchase reservations for prospective purchasers, and prevents in advance that prospective purchasers cannot purchase due to lack of stock. Is obtained.

According to the present invention, the identification information receiving step identifies the portable information terminal device capable of wireless communication existing in one or a plurality of predetermined areas. Receiving the identification information for identifying the portable information terminal device based on the identification information received by the identification information receiving step. The generating step generates marketing information based on the owner information extracted by the owner information extracting step, and the transmitting step converts the marketing information generated by the marketing information generating step to the registered customer information. In order to transmit the information to an information processing device or a predetermined server on a network accessible by the customer, the information is transmitted around the customer's store. The number of users (owners of portable information terminal devices) and their segment information can be easily obtained, thereby promoting sales to stores that sell products and provide services. This is effective in obtaining a sales promotion support method that can more efficiently perform the sales promotion.

According to the ninth aspect of the present invention, in the invention of the eighth aspect, the marketing request information receiving step receives the customer's marketing request information, and the marketing information generating step includes the marketing information generating step. Based on the marketing request information received by the marketing request information receiving step and the owner information, to generate marketing information, in accordance with each customer's request,
It is possible to easily obtain the number of users (owners of the portable information terminal devices) and the segment information of those persons in the vicinity of the customer's store in a form suitable for each customer. -It is possible to obtain a sales promotion support method that enables sales promotion to be performed more efficiently for stores that provide services.

According to a tenth aspect of the present invention, in the sales promotion support method according to the eighth or ninth aspect, the step of receiving the advertisement request information includes receiving the advertisement request information of the customer, The advertisement information transmitting step transmits the advertisement information to the portable information terminal device based on the advertisement request information received in the advertisement request information receiving step, Only a publicity advertisement can be performed, and this has an effect that a sales promotion support method that can more efficiently perform sales promotion to a store that sells goods and provides services is obtained.

According to the eleventh aspect of the present invention,
The invention according to claim 10, wherein the advertisement request information includes at least one of information on the content of the advertisement, information on the portable information terminal device to which the advertisement is transmitted, and information on the transmission start time of the advertisement. Since it is included, it is possible to perform advertisements only to users who are highly likely to purchase according to the user's request and store schedule, thereby selling products and providing services This has the effect of providing a sales promotion support method that allows the store to perform sales promotion more efficiently.

According to the twelfth aspect of the present invention,
12. The invention according to claim 10 or 11, wherein the purchase request information receiving step is a purchase request information of a product or service from the portable information terminal device based on the contents of the advertisement information transmitted in the advertisement information transmission step. The payment step performs a payment process based on the purchase request information received in the purchase request information receiving step, the transmission step, information on the payment performed in the payment step, the information processing device of the customer, Alternatively, the payment is transmitted to a predetermined server on a network accessible by the customer, so that the payment processing can be completed without going to the store, whereby the store that sells products and provides services is provided. Promote sales promotion more efficiently and easily make purchase reservations for prospective purchasers Because, sales promotion support method which can prevent in advance that the buyer can not be purchased by such out-of-stock an effect that can be obtained.

According to the thirteenth aspect of the present invention,
In the invention according to any one of claims 8 to 12,
The predetermined area is an area in a predetermined public facility or in the vicinity of the public facility, and since the customer is a sales / provider of goods or services in the public facility, the predetermined area is in a public facility such as a department store or The number of users in the vicinity and the segment information of those people can be easily acquired.

According to the fourteenth aspect of the present invention,
By causing a computer to execute the method according to any one of claims 8 to 13, a program capable of realizing the operation of any one of claims 8 to 13 by a computer is obtained. Play.

According to the fifteenth aspect of the present invention,
By recording a program for causing a computer to execute the method according to any one of claims 8 to 13, the program can be read by a computer, whereby the operation of any one of claims 8 to 13 can be performed. There is an effect that a recording medium that can be realized by a computer is obtained.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram (block diagram) illustrating a hardware configuration of the sales promotion support device according to the embodiment of the present invention;

FIG. 3 is an explanatory diagram (block diagram) showing a functional configuration of the sales promotion support device according to the embodiment of the present invention;

FIG. 4 is a flowchart showing the contents of processing of the sales promotion support device according to the embodiment of the present invention;

FIG. 5 is a flowchart showing another processing content of the sales promotion support apparatus according to the embodiment of the present invention;

FIG. 6 is a flowchart showing another processing content of the sales promotion support apparatus according to the embodiment of the present invention;

FIG. 7 is an explanatory diagram showing an example of display contents of marketing information of the sales promotion support device according to the embodiment of the present invention;

FIG. 8 is an explanatory diagram showing another example of display contents of marketing information of the sales promotion support device according to the embodiment of the present invention;

FIG. 9 is an explanatory diagram showing another example of the display content of the advertisement information of the sales promotion support device according to the embodiment of the present invention;

FIG. 10 is an explanatory diagram showing an outline of a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 11 is an explanatory diagram regarding use registration by a member in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 12 is an explanatory diagram relating to data request / service registration by a member store in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 13 is an explanatory diagram regarding request data provision by a card company in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 14 is an explanatory diagram relating to information transmission by a card company in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 15 is an explanatory diagram regarding contents of service use by a member in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 16 is an explanatory diagram relating to the creation of a member segment by a card company in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 17 is an explanatory diagram showing an example of an input restriction of a member company rank assignment by a card company in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 18 is an explanatory diagram showing an example of an extended service of giving a member store rank by a card company in a business model using a sales promotion support system including a sales promotion support device according to an embodiment of the present invention.

FIG. 19 is an explanatory diagram showing another outline of a business model in a business model using the sales promotion support system including the sales promotion support device according to the embodiment of the present invention.

[Explanation of symbols]

Reference Signs List 100 relay station 101, 102, 103, 1002 portable information terminal device 105 (mobile) telephone company computer system 150 network (internet) 151 sales promotion support device 152 server (for storing homepage) 161, 162, 163 (of customer) Information processing device 200 Bus or cable 201 CPU 202 ROM 203 RAM 204 HDD 205 HD 206 FDD 207 FD 208 Display 209 I / F 210 Communication cable 211 Keyboard 212 Mouse 213 Scanner 214 Printer 215 CD-ROM 216 CD-ROM drive 301 Identification information Receiving unit 302 Owner information extracting unit 303 Owner information database 304 Marketing information generating unit 305 Transmitting unit 306 Marketing Request information receiving section 307 Advertising request information receiving section 308 Advertising information generating section 309 Advertising database 310 Advertising information transmitting section 311 Purchase request information receiving section 312 Payment processing section 313 Payment processing information transmitting section 900 Mobile phone 901 Display 1000 card Company 1001 Member 1003 Mobile phone company (TEL carrier) 1004 Member store (customer)

──────────────────────────────────────────────────の Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 540 G06F 13/00 540P (72) Inventor Shinobu Ueto 1-5 Shinmachi, Nishi-ku, Osaka-shi, Osaka -8 Inside Japan Research Institute, Limited

Claims (15)

[Claims] 1. An identification information receiving means for receiving identification information for identifying a portable information terminal device capable of wireless communication existing in one or a plurality of predetermined areas, and said identification information. Owner information extracting means for extracting owner information relating to the owner of the portable information terminal device based on the identification information received by the receiving means; and based on the owner information extracted by the owner information extracting means. Marketing information generating means for generating marketing information; and transmitting the marketing information generated by the marketing information generating means to a pre-registered customer information processing apparatus or a predetermined server on a network accessible by the customer. A transmitting means for transmitting, comprising: a sales promotion support device. 2. The marketing information includes information on the predetermined area, information on gender of the owner of the portable information terminal, information on the age of the owner of the portable information terminal, and information on the portable information. 2. The sales promotion support device according to claim 1, wherein the sales promotion support device includes at least one of information on an occupation of an owner of the terminal device. 3. A marketing request information receiving means for receiving the marketing request information of the customer, wherein the marketing information generating means is based on the marketing request information and the owner information received by the marketing request information receiving means. 3. Generating marketing information.
2. The sales promotion support device according to 1. 4. The customer's marketing request information includes information on the predetermined area, information on the gender of the owner of the portable information terminal device, information on the age of the owner of the portable information terminal device, 4. The sales promotion support device according to claim 3, wherein the sales promotion support device includes at least one of information on the occupation of the owner of the portable information terminal device. 5. An advertisement request information receiving means for receiving the advertisement request information of the customer, and an advertisement to the portable information terminal device based on the advertisement request information received by the advertisement request information receiving means. The sales promotion support device according to any one of claims 1 to 4, further comprising: an advertisement information transmitting unit that transmits information. 6. The advertisement request information includes at least one of information on contents of the advertisement, information on a portable information terminal device to which the advertisement is transmitted, and information on transmission start time of the advertisement. The sales promotion support device according to claim 5, wherein 7. A purchase request information receiving unit for receiving purchase request information for a product or service from the portable information terminal device based on the contents of the advertisement information transmitted by the advertisement information transmission unit, and the purchase request. Payment processing means for performing payment processing based on the purchase request information received by the information receiving means; and information relating to the payment processing performed by the payment processing means, the information processing device of the customer, or a network accessible by the customer. The sales promotion support device according to claim 5, further comprising: a payment processing information transmitting unit that transmits the payment processing information to the predetermined server. 8. An identification information receiving step of receiving identification information for identifying a portable information terminal device capable of wireless communication existing in one or a plurality of predetermined areas determined in advance, and said identification information An owner information extracting step of extracting owner information relating to an owner of the portable information terminal device based on the identification information received in the receiving step, and based on the owner information extracted in the owner information extracting step. A marketing information generating step of generating marketing information; and transmitting the marketing information generated by the marketing information generating step to a pre-registered customer information processing apparatus or a predetermined server on a network accessible by the customer. A transmitting step of transmitting; and a sales promotion support method, comprising: 9. A marketing request information receiving step of receiving the marketing request information of the customer, wherein the marketing information generating step is based on the marketing request information and the owner information received in the marketing request information receiving step. 9. The sales promotion support method according to claim 8, wherein marketing information is generated. 10. An advertisement request information receiving step of receiving the advertisement request information of the customer, and an advertisement to the portable information terminal device based on the advertisement request information received in the advertisement request information receiving step. 10. The sales promotion support method according to claim 8, further comprising: transmitting an advertisement transmitting information. 11. The advertisement request information includes at least one of information on contents of the advertisement, information on a portable information terminal device to which the advertisement is transmitted, and information on transmission start time of the advertisement. The sales promotion support method according to claim 10, wherein: 12. A purchase request information receiving step of receiving purchase request information of a product or service from the portable information terminal device based on the contents of the advertisement information transmitted in the advertisement information transmission step, and the purchase request. A payment step for performing a payment process based on the purchase request information received in the information receiving step; and information relating to the payment performed in the payment step to the customer's information processing device or a predetermined network on which the customer can access. The sales promotion support method according to claim 10, further comprising: transmitting a payment processing information to the server. 13. The predetermined area is an area in a predetermined public facility or in the vicinity of the public facility, and the customer sells or sells goods or services in the public facility.
The sales promotion support method according to any one of claims 8 to 12, wherein the sales promotion support method is a provider. 14. A program for causing a computer to execute the method according to any one of claims 8 to 13. 15. A computer-readable recording medium on which the program according to claim 14 is recorded.