JP2002290629A - Advertisement information distribution system and advertisement information distribution method - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide an advertisement information distribution system and an advertisement information distribution method capable of accurately providing a flexible advertisement to a user without affecting the control of the portable information terminal by the user. . SOLUTION: In a portable information terminal 10, a control signal transmitting means 12 transmits a control signal generated according to a predetermined operation. On the wireless relay station side, the advertisement information extracting means 52 extracts and transmits the advertisement information from the advertisement information recording means 41 according to the received control signal. Portable information terminal 10
, The display management means displays the received advertisement information, and after a lapse of a predetermined time, transmits the fact to the wireless relay station side. The wireless relay station executes a process according to the received control information according to the received notification signal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a mobile communication system such as a cellular radio system and a PHS system.
The present invention relates to an advertisement information distribution system and an advertisement information distribution method for displaying advertisement information on a portable information terminal.

[0002]

2. Description of the Related Art Conventionally, in a mobile communication system, various types of information received from an information providing service provider are displayed on a portable information terminal, or an image pickup device (such as a digital camera) provided in a portable information terminal of a communication partner. An information distribution method for displaying image information captured according to (1) is known.

[0003] However, the above information distribution method is based on a request from a carrier (user) of the portable information terminal.
It distributes various types of information, and does not distribute advertisement information based on the wishes of advertisement providers such as large companies.
In some cases, an advertisement provider has a desire to display designated advertisement information on a user's portable information terminal to increase sales or the like even when payment of money or the like is involved. Also, as a part of public relations activities at public organizations such as administrative organizations,
There is a possibility that a request to display information such as public information on the portable information terminal of the user may appear in the future. The advertisement information in the present specification includes not only advertisement information by an advertisement provider but also information from a public organization such as the above-described public information.

[0004] On the other hand, in response to the above demand, the mobile communication system operating company collects a certain fee for providing a service of displaying advertisement information on the user's portable information terminal, and aims to increase income. Can be. Also, the user
By obtaining a certain publication fee for displaying the advertisement information on the portable information terminal from the mobile communication system operating company, it is possible to practically reduce the fee for using the portable information terminal. As a result, the number of users may increase.

[0005] As a conventional technique for solving these problems,
For example, JP-A-2000-224658 and JP-A-20
No. 00-307626 has been proposed.

The prior art disclosed in Japanese Patent Application Laid-Open No. 2000-224658 discloses a portable information terminal 10 as shown in FIG.
And a plurality of radio base stations 20-1 to 20 -M, a radio network controller 30, and an advertisement area to which an advertisement is to be added added to the advertisement information and stored, and an advertisement connected to the radio network controller 30. Information storage means 60, and in accordance with a control signal (a position registration request signal, an outgoing / incoming signal, a line release signal at the end of a call, etc.) transmitted by the portable information terminal 10 located in the communication area A, the advertisement information The communication area A is stored in the storage means 60.
The advertisement information with the advertisement target area is
Is to be delivered to

The prior art disclosed in Japanese Patent Application Laid-Open No. 2000-307626 discloses a portable information terminal 10 as shown in FIG.
And a plurality of radio base stations 20-1 to 20 -M, a radio network controller 30, and an advertisement area with an advertisement target area to be advertised added to the advertisement information and stored.
0-M, respectively, or the advertisement information server 70 connected to the radio network controller 30. A call signal that is constantly transmitted from the base stations 20-1 to 20-M to the portable information terminal 10, and distributes the contents of advertisement information unique to the portable information terminal 10.

[0008]

However, the two prior arts described above have the following problems.

In the prior art disclosed in Japanese Patent Application Laid-Open No. 2000-224658, since the advertisement information is stored in the advertisement information storage means 60 in association with only the advertisement target area, the portable information terminal 10 is located. There is a problem that only advertisement information corresponding to the communication area A can be distributed. Therefore, the advertisement provider cannot change the content and display time of the advertisement information for each portable information terminal and deliver it to the portable information terminals located in the same communication area A. You cannot conduct advertising activities. In addition, although the time required for the processing differs depending on the location registration processing, the outgoing / incoming processing, and the release processing at the end of the call, the content and display time of the advertisement information cannot be changed and displayed depending on the type of the control signal. Depending on the content of the advertisement information, the display time, and the content of the process, the user may be considerably waited until the process is started, and may feel discomfort.

In the prior art disclosed in Japanese Patent Application Laid-Open No. 2000-307626, advertisement information is distributed during the call waiting time of the portable information terminal 10, so that advertisement information unique to each user is displayed. Also, there is a problem that the advertisement information is often invisible to the user, and the advertisement effect cannot be enhanced.

Accordingly, the present invention has been made in view of the above points, and an object of the present invention is to provide a flexible and accurate advertisement to a user without affecting the control of the portable information terminal by the user. It is an object of the present invention to provide an advertisement information distribution system and an advertisement information distribution method.

[0012]

An advertisement information distribution system and an advertisement information distribution method according to the present invention distribute advertisement information from a radio relay station to a portable information terminal, and transmit a control signal of the portable information terminal. Means for transmitting a control signal for causing the radio relay station to execute required processing in accordance with a predetermined operation on the mobile information terminal, the control signal being a control signal including identification information of the mobile information terminal; Based on the received identification information, searches the advertisement information storage means storing the advertisement information in association with the identification information of the portable information terminal, and extracts the advertisement information corresponding to the identification information Then, the advertisement information is transmitted to the portable information terminal, and the display management means of the portable information terminal displays the received advertisement information, and after a predetermined time has elapsed, a notification signal for notifying that the predetermined time has elapsed. , And the one in which to transmit a notification signal for starting execution of processing corresponding to the control signal to the radio relay station.

According to the advertisement information distribution system and the advertisement information distribution method of the present invention, after the control signal transmitting means transmits a control signal corresponding to a predetermined operation, the communication processing means receives the notification signal. In the meantime, the advertisement information is displayed by the display management means, that is, normal communication processing is performed after the display of the advertisement information for a predetermined time is completed. The advertisement information can be displayed on the portable information terminal at the timing when it is estimated that the advertisement information is displayed. Further, the advertisement information storage means stores advertisement information in association with identification information of the portable information terminal, and the advertisement information extraction means extracts advertisement information corresponding to the received identification information. The content of the advertisement information can be changed and distributed for each (user).

In the advertisement information distribution system and the advertisement information distribution method according to the invention described above, the advertisement information storage means stores the advertisement information in association with the identification information of the portable information report terminal and the control signal. Information extraction means,
Based on the received identification information and the control signal, the advertisement information storage unit is searched, advertisement information corresponding to the identification information and the control signal is extracted, and the advertisement information is transmitted to the portable information terminal.

[0015] In this case, the advertisement information extracting means extracts and transmits the advertisement information in accordance with not only the received identification information but also the received control signal. The content of the information can be changed and displayed.

Further, in the advertisement information distribution system and the advertisement information distribution method according to the above invention, the advertisement information storage means stores a display time in association with advertisement information, and the advertisement information extraction means stores the advertisement information in the advertisement information. The advertisement information and the display time are extracted by searching the information storage means, and the advertisement information and the display time are transmitted to the portable information terminal.

In this case, since the advertisement information extracting means extracts and transmits the advertisement information and the display time of the advertisement information, the identification information, a predetermined operation on the portable information terminal,
Alternatively, the content and the display time of the advertisement information can be changed and displayed according to the combination thereof.

Further, in the advertisement information distribution system and the advertisement information distribution method according to the invention described above, the advertisement information storage means stores priority information in association with the advertisement information, and the advertisement information extraction means includes a plurality of advertisement information extraction means. When the advertisement information is extracted, the advertisement information is selected according to the priority information, and the selected advertisement information is transmitted to the portable information terminal.

In this case, since the advertisement information extracting means selects and transmits the advertisement information in accordance with the priority information, it is difficult in terms of time to display a large amount of advertisement information on the portable information terminal at one time. In some cases, for example, the advertisement information is divided into a plurality of pieces of advertisement information having a small information amount, and the divided advertisement information can be sequentially displayed using the priority information.

[0020]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (Configuration of Advertising Information Distribution System)
An embodiment of the present invention will be described with reference to FIG. FIG. 1 is a schematic configuration diagram illustrating an advertisement information distribution system according to the present embodiment.

As shown in FIG. 1, the advertisement information distribution system according to the present embodiment is used in a mobile communication system such as a cellular radio system and a PHS system.
When the user 1 has given the consent of the user 1, the portable information terminal 10 provided with the screen display unit 14 and carried by the user 1 can be operated when a predetermined operation is performed. It displays the advertisement information recorded in the advertisement information recording center 40 installed inside or in the mobile communication system.

The advertisement information distribution system according to the present embodiment includes a portable information terminal 10 carried by the user 1,
Wireless base station 20-1 wirelessly connected to the portable information terminal
To 20-M and a plurality of radio base stations 20-1 to 20-M
A radio network controller 30 connected to the radio network controller, an advertisement information recording center 40 connected to the radio network controller 30,
It has selective advertisement information recording centers 50-1 to 50-M connected to a plurality of radio base stations 20-1 to 20-M. The radio relay station side includes radio base stations 20-1 to 20-
M, the radio network controller 30, and the advertisement information recording center 4
0 and the selected advertisement information recording centers 50-1 to 50-M.

The radio network controller 30 is connected to another network 2 such as a fixed communication network or a mobile communication network. The advertisement information recorded in the advertisement information recording center 40 and the selective advertisement information recording centers 50-1 to 50-M is obtained by processing the advertisement information 3 provided by the advertisement provider and a part thereof.

The portable information terminal 10 is, for example, a wireless communication device, a data mobile terminal, a portable telephone, a PHS telephone, or the like, and has a communication function for performing wireless data communication. In addition, when performing a predetermined operation such as a power-on operation or an outgoing / incoming call operation under a condition such as receiving a fixed amount of payment, the portable information terminal 10 transmits the advertisement information designated by the advertisement provider to the portable information terminal. It is the one carried by the contractor (user) who has made the contract displayed on the screen display unit 14 of the terminal 10, that is, the "advertisement display contract mobile phone". The contents contracted by the user 1 include, for example, which operation (power-on operation, outgoing / incoming call operation, end call operation) is performed when the advertisement information is displayed,
What kind of advertisement information is to be displayed and how long the advertisement information is to be displayed are.

Specifically, as shown in FIG. 2, the portable information terminal 10 includes an operation unit 11, a control signal transmission unit 12, an information reception unit 13, a display monitoring unit, in addition to the screen display unit 14. 1
5. It has a notification signal transmitting unit 16 and a communication processing unit 17. Further, the portable information terminal 10 is connected to the wireless base station 20-
1 has established a wireless communication link.

The operation unit 11 is connected to the control signal transmission unit 12 and allows the user 1 to perform a predetermined operation on the portable information terminal 10. The operation unit 11 includes input interface devices such as a push button for power on / off, outgoing call, incoming call, end call, and input of numbers and characters, a rotary dial, a mouse, and a keyboard.

The control signal transmission unit 12 is connected to the operation unit 11, generates a control signal in accordance with a predetermined operation performed by the operation unit 11, and transmits the control signal over the above-described wireless communication link. Control signal transmitting means.

For example, when a power-on operation is performed by pressing a power-on button or the like in the operation unit 16, the control signal transmitting unit 12 generates and transmits a position registration request signal as a control signal. In addition, when a transmission operation is performed by pressing a transmission button or the like in the operation unit 16, the control signal transmission unit 12 generates and transmits a transmission signal as a control signal. When an incoming call response operation is performed by pressing an incoming call button or the like in the operation unit 16, the control signal transmitting unit 12 generates and transmits an incoming call response signal as a control signal. Further, when a line release operation is performed by terminating the call by pressing a call end button or the like in the operation unit 16, the control signal transmission unit 12 generates and transmits a line release signal as a control signal.

The information receiving section 13 is connected to the screen display section 14 and the display monitoring section 15, and the advertisement information transmitted on the above-mentioned wireless communication link, the display time indicating the time when the advertisement information should be displayed, and the like. Is received.

The screen display unit 14 is connected to the information receiving unit 13 and the display monitoring unit 15, and displays the advertisement information received by the information receiving unit 13. Screen display unit 14
Is constituted by a display device of the portable information terminal 10.

The display monitoring unit 15 is connected to the screen display unit 14 and the notification signal transmitting unit 16 and monitors the time during which the advertisement information is displayed on the screen display unit 14, and the time during which the advertisement information should be displayed. When elapses, the notification signal transmitting unit 16 is notified. The time at which the advertisement information is to be displayed is either a predetermined time stored in the display monitoring unit 15 or the display time received by the information receiving unit 13 from the advertisement information recording center 40 or the selective advertisement information recording center 50. is there.

The notification signal transmitting unit 16 is connected to the display monitoring unit 15 and, when receiving a notification from the display monitoring unit 15 that the time for displaying the advertisement information has elapsed, notifies the wireless base station 20-2. 1 to generate a notification signal for notification to the wireless communication link described above.

The information receiving unit 13, the screen display unit 14, the display monitoring unit 15, and the notification signal transmitting unit 16 constitute a display managing unit.

The communication means 17 carries out processing relating to normal wireless communication with the wireless relay station. For example,
Receiving a location registration completion signal transmitted when the location registration by the wireless relay station is completed, transmitting a dial signal when making a call, receiving a connection completion signal when receiving a call,
For example, a line release completion signal is received at the end of the call.

The plurality of radio base stations 20-1 to 20-M and the radio network controller 30 constitute a mobile communication system such as a cellular radio system or a PHS radio system.

The plurality of radio base stations 20-1 to 20-M are:
As shown in FIG. 3, in each of predetermined service areas (communication areas) 4-1 to 4-M, a wireless communication link with the portable information terminal 10 carried by the user 1 is managed. In FIG. 3, the user 1 has the service area 4
The mobile information terminal 10 carried by the user 1 establishes a wireless communication link with the wireless base station 20-1 in order to be located in -1.

As shown in FIG. 3, the radio network controller 30 is connected to a plurality of radio base stations 20-1 to 20-M, and controls the plurality of radio base stations 20-1 to 20-M. Thus, the management and control of the process related to the communication of the portable information terminal 10 are performed. For example, the radio network controller 30 performs a location registration process in response to a location registration request signal received from the mobile information terminal 10, performs a connection process in accordance with an outgoing signal and a dial signal received from the mobile information terminal 10, The connection processing is performed according to the incoming response signal received from the information terminal 10 and the line release processing is performed according to the line release signal received from the portable information terminal 10.

The advertisement information recording center 40 is connected to the radio network controller 30 and distributes advertisement information to be displayed on the portable information terminal 10 according to a control signal from the portable information terminal 10. . Specifically, as shown in FIG. 4, the advertisement information recording center 40 has a general advertisement information recording unit 41, a signal input / output circuit 42, and a control unit 43.

The general advertisement information recording section 41 associates the identification information of the portable information terminal 10 with the type of the control signal received from the portable information terminal 10, and displays the advertisement information and the display time indicating the time at which the advertisement information should be displayed. This is an advertisement information recording means for storing The general advertisement information recording section 41 is connected to the signal input / output circuit 42 and the control section 43 as shown in FIG. The general advertisement information recording unit 41 records advertisement information provided from an advertisement provider such as a large company or an administrative organization regularly or as needed. General advertising information recording unit 41
Specifically, the plurality of individual portable information terminal corresponding recording units 4
11-1 to 411-M and a selected advertisement information recording unit 412.

The individual portable information terminal correspondence recording sections 411-1 to 411-M record advertisement information that matches the contract conditions for each user (portable information terminal). For example, the advertisement information of the home appliance maker is recorded for the user who has approved the display of the advertisement information of the home electric appliance, and the advertisement information of the pharmaceutical maker is recorded for the user who has confirmed the display of the advertisement information of the home medicine.

FIG. 5 shows a recording section 41 corresponding to an individual portable information terminal.
Examples of specific configurations of 1-1 to 411-M will be described. As shown in FIG. 5, the individual portable information terminal correspondence recording units 411-1 to 411-M store a plurality of records each including the identification information of the portable information terminal, the type of control signal, the advertisement information, the display time, and the priority. Record.

The “identification information of the portable information terminal” is, for example,
This is the telephone number of a mobile phone that is one of the mobile information terminals. The “type of control signal” is, for example, a location registration request signal, an outgoing signal, an incoming response signal, a line release signal, and the like.
The “advertisement information” is to be displayed on the screen display unit 14 of the portable information terminal 10, and may be image information, character information, audio information, or a combination thereof.

When a plurality of records are extracted as a result of a search under the same search condition (identification information of the portable information terminal and the type of control signal), the advertisement information and the priority information included in any of those records This is information for determining whether to extract the display time. As a case of recording a plurality of records corresponding to the same search condition, for example, since the amount of recorded advertisement information is considerably large, all of the advertisement information is once displayed on the screen display unit 14 of the portable information terminal 10. When it is difficult to display the advertisement information in time, there is a case where the advertisement information is divided and recorded in order to display the advertisement information several times. In addition, since it is desired to change the display frequency among a plurality of pieces of advertisement information, a plurality of records having the same search condition may be recorded, and the display frequency may be changed based on priority information.

The selected advertisement information recording unit 411 stores the advertisement information transmitted to the plurality of selected advertisement information recording centers 50-1 to 50-M connected to the plurality of radio base stations 20-1 to 20-M, respectively. It is to be recorded. The advertisement information stored in the selection advertisement information recording unit 411 is also provided by the advertisement provider, but the advertisement information corresponding to all the portable information terminals is stored in each of the selection advertisement information recording centers 50-1 to 50-M. Since it is not wise to remember, the amount of information has been significantly reduced.

The contents of the advertisement information stored in the selected advertisement information recording unit 411 include, for example, the publicity and generality of the advertisement information recorded in the individual portable information terminal correspondence recording units 20-1 to 20-M. Only the higher ones are stored. For example, public relations from government agencies such as "Stop using mobile phones while driving a car" or private railways such as "Stop using a mobile phone in a car because it will disturb others." And so on. The advertisement information having a high publicity or generality is displayed at the time of a power-on operation (location registration operation) in all the mobile information terminals 10.
The information is recorded in advance in the selective advertisement information recording centers 50-1 to 50-M connected to the respective radio base stations 20-1 to 20-M. Thereby, every time, via the radio network controller 30,
There is no need to access the advertisement information recording center 40, and quick distribution of advertisement information becomes possible.

The signal input / output circuit 42 is connected to the radio network controller 3
0, a general advertisement information recording unit 41, and a control unit 43, which receive a control signal from the radio network controller 30 and receive the "identification information of the portable information terminal 10" and the "type of control signal". ”, The individual portable information terminal corresponding recording units 411-1 to 411-M in the comprehensive advertisement information recording unit 41.
To extract a record corresponding to the identification information and the type of the control signal, and to transmit the “advertisement information” and “display time” included in the record to the radio network controller 30. Means. Here, when a plurality of records are extracted, one record is selected according to the “priority information”. How to select according to "priority information"
A round robin method of selecting each of a plurality of records having the same search condition at the same ratio may be used,
A method may be used in which the priority information is weighted to change the selection frequency.

The control section 43 is connected to the general advertisement information recording section 41 and the signal input / output circuit 42, and has a function of controlling execution and stop of each task.

Screening advertisement information recording center 50-1 to 50-5
0-M is connected to each of the plurality of radio base stations 20-1 to 20-M, and distributes advertisement information to be displayed on the portable information terminal 10 according to a control signal from the portable information terminal 10. Is what you do. Specifically, as shown in FIG. 6, the selective advertisement information recording center 50-1 includes an advertisement information recording unit 51, a signal input / output circuit 52, and a control unit 53. The configuration is the same as that of the center 40, except that the amount of recorded advertisement information is reduced.

The advertisement information recording section 51 includes a signal input / output circuit 5
2 and the control unit 53, and the portable information terminal 10
The advertisement information recording unit stores the advertisement information and the display time indicating the time at which the advertisement information is to be displayed, in association with the identification information and the type of the control signal received from the portable information terminal 10. The advertisement information recorded in the advertisement information recording unit 51 is transmitted from the selected advertisement information recording unit 412.

The signal input / output circuit 52 is connected to the radio base station 20-
1, the advertisement information recording unit 51, and the control unit 53, receive a control signal from the wireless base station 21-1, and receive the "identification information of the portable information terminal 10" and the "type of control signal". , The advertisement information recording unit 51 is searched, a record corresponding to the identification information and the type of the control signal is extracted, and the “advertisement information” and “display time” included in the record are extracted from the radio base station. It is an advertisement information extracting means to be transmitted to the station 20-1. The advertisement information extraction operation by the signal input / output circuit 52 is the same as the operation of the signal input / output operation 42 shown in FIG.

The control unit 53 is connected to the advertisement information recording unit 51 and the signal input / output circuit 52, and has a function of controlling execution and stop of each task.

(Advertisement information distribution method using advertisement information distribution system) An advertisement information distribution method using the advertisement information distribution system having the above configuration can be implemented according to the following procedure. 7 to 10 are time chart diagrams showing an advertisement information distribution method using the advertisement information distribution system according to the present embodiment.

FIG. 7 is a time chart showing one embodiment of the advertisement information distribution method when a power-on operation, that is, a position registration operation is performed. In the present embodiment, the radio base station 2
This is a case where only the advertisement information is distributed by the selective advertisement information recording center 50-1 connected to 0-1.

As shown in FIG. 7, in step S1, a position registration request signal generated by the control signal transmitting unit 12 in response to a power-on operation (such as pressing a power-on button) by the user 1 on the portable information terminal 10. Is sent. In step S2, the radio base station 20-1 sends the location registration request signal to the selective advertisement information recording center 50-1.
The signal input / output circuit 52 of the selected advertisement information recording center 50-1 records the selected advertisement information based on the identification information included in the received position registration request signal and the type of control signal “position registration request signal”. The advertisement information recording unit 51 of the center 50-1 is searched.

In step S3, when the signal input / output circuit 52 of the selective advertisement information recording center 50-1 extracts a record corresponding to the identification information and the type of the control signal "position registration request signal", The information terminal 10 determines that it is a portable information terminal for which an advertisement display contract has been made, and proceeds to step S4. If the record cannot be extracted, it is determined that the portable information terminal 10 is not a portable information terminal for which an advertisement display contract has been made, and the process proceeds to step S8.

In step S4, the signal input / output circuit 52 transmits the advertisement information included in the extracted record. In step S5, the information receiving unit 13 of the portable information terminal 10 receives the advertisement information and
The 0 screen display unit 14 displays the received advertisement information.
In step S6, the display monitoring unit 15 of the portable information terminal 10 monitors the time during which the advertisement information is displayed, and the time during which the advertisement information is displayed should be stored in the display monitoring unit 15. After a lapse of time, the portable information terminal 1
The notification signal transmitting unit 16 notifies the notification signal transmitting unit 16 to that effect, and the notification signal transmitting unit 16 transmits a notification signal for notifying the notification.

In step S7, the radio base station 20-
1 receives this notification signal. In step S8, the radio base station 20-1 transmits the location registration request signal received in step S2 to the radio network controller 30 according to the received notification signal. That is, the process for the normal position registration request signal has been suspended from step S2 to step S8.

In step S9, the radio network controller 3
0 performs position registration of the portable information terminal 10 according to the received position registration request signal. In step S10, the radio network controller 30 transmits a location registration completion signal of the portable information terminal 10 to the radio base station 20-1. Step S11
In, the wireless base station 20-1 transfers the location registration completion signal to the portable information terminal 10. In step S12, the communication processing means 17 of the portable information terminal 10 receives the location registration completion signal, records the result, and completes the location registration operation.

FIG. 8 is a time chart showing one embodiment of the advertisement information distribution method when a call is made. In this embodiment, the advertisement information recording center 40
This is the case where only advertisement information is delivered.

As shown in FIG. 8, in step S21, in response to a call operation (such as pressing a call button) on the portable information terminal 10 by the user 1, the control signal transmission unit 12
Is transmitted. Step S
At 22, the radio base station 20-1 transfers the transmission signal to the radio network controller 30. In step S23,
The radio network controller 30 transfers the transmission signal to the advertisement information recording center 40.

In step S24, the signal input / output circuit 42 of the advertisement information recording center 40 receives the transmission signal, and identifies the portable information terminal 10 and the control signal type "transmission signal" included in the received transmission signal. , The individual portable information terminal correspondence recording units 411-1 to 411-M in the comprehensive advertisement information recording unit 41 of the advertisement information recording center 40 are searched.

In step S25, when the signal input / output circuit 42 of the advertisement information recording center 40 extracts the record corresponding to the identification information and the type of the control signal “transmission signal”, the portable information terminal 10 It is determined that the portable information terminal has been contracted for display, and the process proceeds to step S26. If the record cannot be extracted, it is determined that the portable information terminal 10 is not a portable information terminal for which an advertisement display contract has been made, and the process proceeds to step S34.

In step S26, the signal input / output circuit 42 transmits the advertisement information included in the extracted record. Here, when a plurality of records are extracted, one record is selected according to the “priority information” included in each record, and the advertisement information included in the record is transmitted.

In step S27, the radio network controller 30 transfers the received advertisement information to the radio base station 20-1. In step S28, the radio base station 20-1
Transfers the received advertisement information to the portable information terminal 10.
In step 29, the information receiving unit 13 of the mobile information terminal 10 receives the advertisement information, and the screen display unit 14 of the mobile information terminal 10 displays the received advertisement information. In step S30, the display monitoring unit 15 of the portable information terminal 10
Monitors the display time of the advertisement information, and when the display time of the advertisement information exceeds the display time stored in the display monitoring unit 15, the notification signal transmission of the portable information terminal 10 is performed. The unit 16 is notified of this fact, and the notification signal transmitting unit 16 transmits a notification signal for notifying that.

In step S31, the radio base station 20
-1 transfers the received notification signal to the radio network controller 30. The radio network controller 30 forwards the received notification signal to the advertisement information recording center 40 in step S32, and in step S34,
And transmits a request signal requesting the portable information terminal 10 to transmit a dial signal indicating destination address information. That is, step S23
From step to step S34, the processing for the normal transmission signal has been suspended. On the other hand, step S3
In 3, the advertisement information recording center 40 receives the notification signal and records the result.

In step S35, the radio base station 20
-1 transfers the received request signal to the portable information terminal 10. In step S36, the communication processing unit 17 of the portable information terminal 10 receives the request signal and transmits a dial signal according to the destination address information input by the user 1. In step S37, the wireless base station 20
-1 transfers the received dial signal to the radio network controller 30. In step S38, the radio network controller 3
0 receives the dial signal, and executes a normal line connection process in response to the dial signal.

FIG. 9 is a time chart showing an embodiment of the advertisement information distribution method when an incoming call operation is performed. In this embodiment, the advertisement information recording center 40
This is a case where advertisement information and display time are distributed.

As shown in FIG. 9, in step S40, the radio network controller 30 transfers an incoming signal from another portable information terminal. In step S41, the wireless base station 30 transfers the received incoming signal.

In step S42, the portable information terminal 1
The communication processing unit 17 of No. 0 receives the incoming signal and sounds the ringtone to notify the user 1. Step S43
In, an incoming response signal generated by the control signal transmitting unit 12 is transmitted in response to an incoming operation (such as pressing an incoming button) by the user 1 who notices that there is an incoming signal. In step S44, the radio base station 20-1 transfers the incoming response signal to the radio network controller 30. In step S45, the radio network controller 30 transfers the incoming call response signal to the advertisement information recording center 40.

In step S46, the signal input / output circuit 42 of the advertisement information recording center 40 receives the incoming call response signal, and the portable information terminal 1 included in the received incoming call response signal.
Based on the identification information of “0” and the type of the control signal “incoming call response signal”, the individual portable information terminal corresponding recording units 411-1 to 411-M in the comprehensive advertisement information recording unit 41 of the advertisement information recording center 40 are searched. .

In step S47, when the signal input / output circuit 42 of the advertisement information recording center 40 extracts a record corresponding to the identification information and the type of the control signal “call response signal”, the portable information terminal 10 It is determined that the mobile information terminal has been contracted for advertisement display, and the process proceeds to step S48. If the record cannot be extracted, it is determined that the portable information terminal 10 is not a portable information terminal for which an advertisement display contract has been made, and the process proceeds to step S56.

In step S48, the signal input / output circuit 42 transmits the advertisement information and the display time included in the extracted record. Here, when multiple records are extracted, according to the “priority information” included in each record,
One record is selected, and the advertisement information and the display time included in the record are transmitted.

In step S 49, the radio network controller 30 transmits the received advertisement information and display time to the radio base station 2.
Transfer to 0-1. In step S50, the wireless base station 20-1 transfers the received advertisement information and display time to the portable information terminal 10. In step 51, the information receiving unit 13 of the portable information terminal 10 receives the advertisement information and the display time, and the screen display unit 14 of the portable information terminal 10
Display the received advertising information. In step S52, the display monitoring unit 15 of the portable information terminal 10 monitors the time during which the advertisement information is displayed, and when the time during which the advertisement information is displayed exceeds the display time received by the information reception unit 13, Then, the notification signal transmitting unit 16 of the portable information terminal 10 is notified of the fact, and the notification signal transmitting unit 16 transmits a notification signal for notifying the notification.

At step S53, the radio base station 20
-1 transfers the received notification signal to the radio network controller 30. The radio network controller 30 transfers the received notification signal to the advertisement information recording center 40 in step S54, while in step S56, the process proceeds to step S45.
Receives the incoming response signal received in step (1), executes a connection process corresponding to the received response signal, and transmits a connection completion signal notifying that the connection has been completed. That is, the process for the normal incoming response signal has been suspended from step S45 to step S56. On the other hand, in step S55, the advertisement information recording center 40 receives the notification signal and records the result.

In step S57, the radio base station 20
-1 transfers the received connection completion signal to the portable information terminal 10. In step S58, the communication processing means 17 of the portable information terminal 10 receives this connection completion signal, and the incoming call processing is completed.

FIG. 10 is a time chart showing one embodiment of the advertisement information distribution method when a line release operation is performed at the time of a call termination. In this embodiment, the selective advertisement information recording center 50-1 connected to the radio base station 20-1
This is a case where advertisement information and display time are distributed.

As shown in FIG. 10, in step S60, the portable information terminal 10
The line release signal generated by the control signal transmission unit 12 is transmitted in response to a line release operation (e.g., pressing the end button). In step S61, the radio base station 20-1 transfers the line release signal to the selective advertisement information recording center 50-1, and the signal input / output circuit 52 of the selective advertisement information recording center 50-1 includes the line release signal in the received line release signal. The advertisement information recording unit 51 of the selective advertisement information recording center 50-1 is searched based on the identification information and the type of the control signal “line release signal”.

In step S62, when the signal input / output circuit 52 of the selective advertisement information recording center 50-1 extracts the record corresponding to the identification information and the type of the control signal "line release signal", It is determined that the terminal 10 is a portable information terminal for which an advertisement display contract has been made, and the process proceeds to step S63. If the record cannot be extracted, it is determined that the portable information terminal 10 is not a portable information terminal for which an advertisement display contract has been made, and the process proceeds to step S67.

In step S63, the signal input / output circuit 52 transmits the advertisement information and the display time included in the extracted record. In step S64, the information receiving unit 13 of the portable information terminal 10 receives the advertisement information and the display time, and the screen display unit 14 of the portable information terminal 10
Display the received advertising information. In step S65, the display monitoring unit 15 of the portable information terminal 10 monitors the display time of the advertisement information, and the display time of the advertisement information elapses the display time received by the information reception unit 13. Then, the notification is transmitted to the notification signal transmission unit 16 of the portable information terminal 10, and the notification signal transmission unit 16 transmits a notification signal for notifying the notification.

In step S66, the radio base station 20
-1 receives this notification signal. In step S67, the radio base station 20-1 transmits the line release signal received in step S61 to the radio network controller 30 according to the received notification signal. That is, the process for the normal line release signal is suspended from step S61 to step S67.

In step S68, the radio network controller 30 executes a corresponding channel release process according to the received channel release signal. In step S69, the radio network controller 30 sends a line release completion signal to the radio base station 20-.
Send to 1. In step S70, the wireless base station 2
0-1 transfers a line release completion signal to the portable information terminal 10. In step S71, the communication processing means 17 of the portable information terminal 10 receives the line release completion signal, and the line release operation is completed.

(Operation and Effect of Advertisement Information Distribution System and Advertisement Information Distribution Method) According to the advertisement information distribution system and the advertisement information distribution method according to the present invention, location registration is performed by the control signal transmitting unit 13 in the portable information terminal 10. Since the advertisement information is displayed on the screen display unit 14 after the control signal such as the signal, the outgoing signal, the incoming call response signal, and the line release signal is transmitted until the notification signal is transmitted by the communication processing unit 17. The advertisement information can be displayed at the timing when it is estimated that the user 1 is looking at the screen display unit 14 of the portable information terminal 10. Advertising information recording center 4
0, and the advertisement information recording unit 51 of each of the selective advertisement information recording centers 50-1 to 50-M stores the advertisement information in association with the identification information of the portable information terminal 10, and stores the advertisement information. Signal input / output circuit 4 of center 40
2 and the signal input / output circuit 52 of the selective advertisement information recording center 50-1 to 50-M extracts the advertisement information corresponding to the received identification information.
The content of the advertisement information can be changed for each distribution.

The signal input / output circuit 42 of the advertisement information recording center 40 and the signal input / output circuit 52 of the selected advertisement information recording centers 50-1 to 50-M not only receive the identification information but also receive the control signal. In order to extract and transmit the advertisement information according to the type (“position registration request signal”, “outgoing signal”, “incoming response signal”, “line release signal”), according to the type of predetermined operation on the portable information terminal 10, The content of the advertising information can be changed and displayed.

The signal input / output circuit 42 of the advertisement information recording center 40 and the signal input / output circuit 52 of the selected advertisement information recording centers 50-1 to 50-M extract and transmit the advertisement information and the display time. The content and display time of the advertisement information can be changed and displayed according to the identification information, the type of predetermined operation on the portable information terminal 10, or a combination thereof.

Further, the signal input / output circuit 42 of the advertisement information recording center 40 and the selective advertisement information recording center 50-1
When the signal input / output circuits 52 to 50-M extract a plurality of pieces of advertisement information, the information input / output circuit 52 selects and transmits the advertisement information according to the priority information. When it is difficult to display in time,
It can be divided into a plurality of pieces of advertising information having a small information amount, and the divided advertising information can be displayed in order using the priority information.

[0086]

As described above, according to the present invention, an advertisement can be provided without affecting the control of the portable information terminal by distributing the advertisement information at the time of the predetermined operation of the portable information terminal by the user. The advertisement information can be provided flexibly and accurately to the user by changing the content and display time of the advertisement information and distributing the information.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of an advertisement information distribution system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing schematic functions of the portable information terminal according to one embodiment of the present invention.

FIG. 3 is a block diagram showing schematic functions of a radio base station and a radio network controller according to an embodiment of the present invention.

FIG. 4 is a block diagram illustrating a schematic function of a general advertisement information recording unit according to an embodiment of the present invention.

FIG. 5 is a diagram showing a configuration of a signal input / output circuit and a recording unit for an individual portable information terminal according to an embodiment of the present invention.

FIG. 6 is a block diagram showing a schematic function of a selective advertisement recording center according to an embodiment of the present invention.

FIG. 7 is a time chart showing an operation of distributing advertisement information at the time of a position registration operation in the advertisement information distribution system according to one embodiment of the present invention.

FIG. 8 is a time chart showing an operation of distributing advertisement information at the time of a transmission operation in the advertisement information distribution system according to one embodiment of the present invention.

FIG. 9 is a time chart showing an operation of distributing advertisement information at the time of an incoming call operation in the advertisement information distribution system according to one embodiment of the present invention.

FIG. 10 is a time chart illustrating an operation of distributing advertisement information at the time of a line release operation at the end of a call in the advertisement information distribution system according to one embodiment of the present invention.

FIG. 11 is a diagram showing a schematic configuration of an advertisement information distribution system according to a conventional technique.

FIG. 12 is a diagram showing a schematic configuration of an advertisement information distribution system according to a conventional technique.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... User 2 ... Other network 3 ... Information of advertisement provider 4-1 ... Service area 10 ... Portable information terminal 11 ... Operation part 12 ... Control signal transmission part 13 ... Information reception part 14 ... Screen display part 15 ... Display monitoring Unit 16: Notification signal transmitting unit 17: Communication processing means 20: Radio base station 30: Radio link control station 40: Advertising information recording center 41: General advertising information recording unit 42: Signal input / output circuit 43: Control unit 50-1 ... Sorting advertisement recording center 51 ... Advertising information recording unit 52 ... Signal input / output circuit 53 ... Control unit 60 ... Advertising information storage means 70 ... Advertising information server 411 ... Individual portable information terminal correspondence recording unit 412 ... Selecting advertising information recording unit

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04Q 7/38 H04Q 7/04 D

Claims (8)

[Claims] 1. An advertisement information distribution system for distributing advertisement information from a wireless relay station to a portable information terminal, wherein the portable information terminal is a control signal including identification information of the portable information terminal, and A control signal transmitting means for transmitting a control signal for causing the station to execute a required process in accordance with a predetermined operation on the portable information terminal; and displaying advertisement information received from the wireless relay station for a predetermined time. Display management means for transmitting a notification signal for notifying that the predetermined time has elapsed after the elapse, and for starting execution of a process corresponding to the control signal, The station side searches for the advertisement information storage means in which the advertisement information is stored in association with the identification information of the portable information terminal, and searches the advertisement information storage means based on the received identification information, and corresponds to the identification information. Advertisement information extracting means for extracting advertisement information to be transmitted and transmitting the advertisement information to the portable information terminal. 2. The advertisement information storage means stores advertisement information in association with identification information of a portable information terminal and a control signal. The advertisement information extraction means stores the identification information and the control signal 2. The advertisement information storage means is searched based on the information, the advertisement information corresponding to the identification information and the control signal is extracted, and the advertisement information is transmitted to the portable information terminal. Advertising information distribution system. 3. The advertisement information storage means stores a display time indicating a time at which the advertisement information is to be displayed in association with the advertisement information, and the advertisement information extraction means stores the advertisement information and the display time. Extracting, transmitting the advertisement information and the display time to the portable information terminal, the display management means displays the advertisement information received from the wireless relay station side, and after the received display time elapses, displays the advertisement information. 3. The advertisement information distribution system according to claim 1, wherein a notification signal for notifying that time has elapsed is transmitted. 4. The advertisement information storage means stores priority information in association with the advertisement information. When the advertisement information extraction means extracts a plurality of pieces of advertisement information, the advertisement information storage means stores the advertisement information in accordance with the priority information. 4. The advertisement information distribution system according to claim 1, wherein the advertisement information is selected and the selected advertisement information is transmitted to the portable information terminal. 5. An advertisement information distribution method for distributing advertisement information from a wireless relay station to a portable information terminal, wherein the portable information terminal is a control signal including identification information of the portable information terminal; A first step of transmitting a control signal for causing the station side to execute a required process in accordance with a predetermined operation on the portable information terminal; A second step of searching advertisement information storage means storing advertisement information in association with the identification information of the information terminal, extracting advertisement information corresponding to the identification information, and transmitting the advertisement information to the portable information terminal; In the portable information terminal, the advertising information received from the wireless relay station side is displayed, and after a predetermined time has elapsed, a notification signal for notifying that the predetermined time has elapsed, and the control signal is Transmitting a notification signal for starting execution of a corresponding process. 6. In the second step, based on the received identification information and control signal, a search is made for an advertisement information storage unit that stores advertisement information in association with the identification information and control signal of the portable information terminal. The advertisement information distribution method according to claim 5, wherein the advertisement information corresponding to the identification information and the control signal is extracted, and the advertisement information is transmitted to the portable information terminal. 7. The advertisement information storage means stores a display time indicating a time to display the advertisement information in association with the advertisement information, and extracts the advertisement information and the display time in the second step. Transmitting the advertisement information and the display time to the portable information terminal; displaying the advertisement information received from the wireless relay station in the third step; 7. The advertisement information distribution method according to claim 5, wherein a notification signal for notifying that elapse has passed is transmitted. 8. In the second step, the advertisement information storage unit stores priority information in association with the advertisement information. When a plurality of pieces of advertisement information are extracted, the advertisement information is stored in accordance with the priority information. The advertisement information distribution method according to any one of claims 5 to 7, wherein the advertisement information is selected, and the selected advertisement information is transmitted to the portable information terminal.