JP2002288545A - Two-way communication advertisement method using advertising medium and telephone-integrated personal digital assistance - Google Patents

Abstract

PROBLEM TO BE SOLVED: To establish communication on a two-way basis and automate information processing by capturing an intention of a viewer by means of telephone- integrated personal digital assistance. SOLUTION: A number of unspecified viewers 5 use the telephone-integrated personal digital assistance that they carry with them to enter a response, such as a brochure request, a contribution, a complaint and a questionnaire answer, together with an advertisement ID, directly from a Web page. An information management company 2 has a Web server for collecting the information, and an application server system for storing and data-processing the transmitted information and displaying a response status to an advertisement client 1. A one-way advertising medium 4 is thus used on a two-way basis, so that a reaction to an advertisement can be known in a short time, an individual list including a contact point of a potential user reacting, for example, to make a brochure request can be acquired, and an automatic analysis of the responses can expect a further expansion of an existing medium market.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display method capable of conducting a marketing survey in real time using a mobile web, and an advertisement system using Internet technology.

[0002]

2. Description of the Related Art Conventionally, advertisements for video advertisement media and paper advertisement media are unidirectional from the originating side. To reflect the opinions of general viewers, a telephone reception center or the like is installed and a large number of personnel are allocated. It was necessary to perform a totaling process. The same applies to the questionnaire, which required a great deal of time and cost from selection of the respondents to counting. On the other hand, the mobile web has been used as an information receiver, and a data entry function for expressing the intention of a user to an advertisement provider has not been used in cooperation with existing media.

[0003]

This conventional method has the following disadvantages. 1) For Advertising Clients in Advertising Media a. I don't know if an unspecified number of readers are interested. b. I don't know which media helped buyers know my product. c. It can take several weeks from posting an advertisement to knowing the public's response. d. The potential consumers who responded to a particular advertisement cannot be quantitatively determined. 2) For general viewers e. When you see a product or service that interests you, you don't know where to go. f. In the case of a paper advertisement, it is difficult to retain information such as when it is lost or cannot be cut out. g. Even if you apply for the special treatment service or sweepstakes, it takes a long time to announce and your interest will fade. h. Even when applying for the same media campaign, you need to fill in your personal attributes, address, and name many times. i. Regarding products and services of the same advertisement, it is necessary to make inquiries to different counters such as questions, complaints, document requests, campaign applications. The present invention solves the above drawbacks by constructing a two-way communication advertisement system utilizing a widely spread mobile web.

[0004]

Means for Solving the Problems A step in which a viewer specifies an advertisement by publishing an advertisement ID together with an image on an advertisement video or paper to be announced by an advertisement client in a form that the viewer can easily recognize, and viewing and listening. Using a mobile web owned by the operator to directly input a response to a web server operated by an information management company, automatically processing the response by a computer system, and transmitting the data processing result to the Internet network. By combining the step of automatically replying to the viewer, an advertisement method with interactiveness is obtained.

[0005]

FIG. 1 is a block diagram of an advertisement system according to the present invention. The advertising client (1) assigns the advertising image to be announced or the advertising ID to be posted on paper to the advertising ID.
Information management company that manages the database server (2)
In accordance with the usage contract with the company, a non-duplicate advertisement ID is acquired during the advertisement notice period. The advertisement ID is composed of a number and a character string that can specify the target product or service, such as a number, a keyword, and an image name that can be input from the viewer's mobile web.

[0006] The client (1) of the advertisement notifies the distributor of the advertisement (3) of the obtained advertisement ID and posts the advertisement ID together with the advertisement image on the advertisement medium (4).

[0007] The information management company (2) sets up a web server on the Internet, and a general unspecified number of viewers (5) input an advertisement ID using a mobile web, and at the same time request materials, submit opinions, and make claims. A specific web site where you can enter selected response items such as questionnaire, gift application, lottery, popularity voting, etc. (response types can be selected and used by advertising clients by applying to an information management company before notification) Provide a page. This web page is now the home page of the system, the page address is fixed, and there is no need to have a home page for each advertising client.

When the general unspecified number of viewers (5) finds an advertisement image or advertisement content displayed on paper that interests them, information management is carried out on the mobile web from the spot. When the user accesses the homepage set by the business operator (2) and inputs the displayed advertisement ID, a response item associated with the advertisement ID is continuously displayed, and is input and transmitted there.

[0009] The information management company (2) installs a member database server on the Internet and stores and manages personal attribute information such as addresses and names input by viewers as member information in a database. A viewer who has once registered as a member does not need to input personal attributes such as an address and a name each time, which makes it easier to respond to advertisements and can expect many applications.

FIG. 2 is an explanatory diagram relating to an advertisement system for realizing the advertisement method according to the present invention. The information management company (2) includes means for receiving data from the web server system (13) storing the web page, storing the received information in a database, and classifying the stored data at regular intervals. An application server system (12) having a means for totaling and a means for distributing the processing result via the Internet is provided. In addition, an advertisement ID database server (10) for managing an advertisement ID and a member management database server (11) for managing member information of viewers are installed, and data items related to the application server system (12) are mutually exchanged. Equipped with a referenceable database system.

Application server system (12)
In the data processing in, the received response,
It is equipped with means for classifying each advertisement by client according to the advertisement ID, totaling questionnaire responses or voting, processing it into web image data, and means for adding and storing viewer attribute information and data. In addition, for the lottery such as a viewer present, for example, a program for automatically generating random numbers is used, and a means for automatically performing a lottery to determine a winner is also provided.

The result of the data processing described above is automatically distributed as follows via the Internet according to the contents. 1) The lottery results are immediately entered on the personal mobile web (1
Distribute by e-mail to 4). 2) The data processed for displaying the web screen is immediately distributed to the web server (13) to update the home page. 3) In the advertisement medium by the video display device (17),
The processing data compressed by the MPEG2 encoding server (15) is immediately distributed to the broadcasting terminal device (16) having the dynamic video processing function, and the target advertisement video is updated. When there are a plurality of broadcasting terminal devices (16),
It is possible to send the same information to all broadcast terminal devices, or to send individually processed information. 4) The stored response from the viewer is delivered to each advertising client immediately or in a fixed storage unit.

The advertisement client (1) sends out a product to a winner of the present based on the provided information, and provides detailed product information as a potential user to a material requester or a door-to-door visit. To reach potential users.

The information management company (2) accumulates and analyzes the responses from the viewers and provides them as materials for more effective planning to new clients and questionnaire clients for marketing purposes. It becomes possible.

[0015] The information management company (2) allows registered members to register an area of interest, and informs them in advance of the advertisement publication schedule and questionnaire information of related products. , Effective collection of responses.

By utilizing the two-way communication advertisement method according to the present invention, it is possible to combine the notification by the advertisement and the marketing by the direct mail or the like, and the effect of greatly changing the properties of the advertisement medium can be expected. 1) To the advertising client a. The number of people who responded to the advertisement, the attribute distribution, and the list of potential users can be provided on a daily basis. This allows market reactions to be captured in a quick cycle and reflected in product strategies. b. The cost effectiveness of advertising can be provided in small units, such as by medium and location. 2) For the ad creator c. The effect of the appealing advertisement is quantitatively returned as the impact of the general audience, so that high-quality content can be expected to be properly evaluated. 3) For general viewers d. You can easily access information that interests you. e. You can easily apply for lottery and premium products and check the results immediately. f. Opportunities to express your opinion on fashion and fashion will increase, and opportunities to reflect your opinion on commercialization will increase. 4) For telecommunications carriers g. As the information input function of the mobile web attracts attention, it is expected that the spread of telephone-integrated information devices and the enhancement of functions will be further enhanced. 5) For general viewers h. Communication costs are significantly lower for material requests such as voice calls and postcards. (Assuming 3 yen / time in the present invention) i. You can access it on the spot where you find the information you are interested in.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of an advertisement system configuration according to the present invention.

FIG. 2 is an explanatory diagram of an advertisement system for realizing the advertisement method according to the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Advertisement client 2 Information management company 3 Advertisement distribution company 4 Advertisement medium 5 Advertisement viewer 10 Advertisement ID database server 11 Member management database server 12 Application server 13 Web server 14 Mobile web owned by viewer 15 MPEG2 encoding server 16 Broadcasting terminal device 17 Image display device 18 Paper advertisement 19 Homepage

Claims (4)

[Claims] 1. A step in which a viewer who is interested in various advertisement media, for example, advertisement images, posters, newspapers and magazines installed on the street, specifies the advertisement, and the viewer can access the Internet. Using a portable telephone-integrated portable information device (hereinafter abbreviated as “mobile web”) to input a viewer's opinion from the spot to an Internet web page, and automatically send the input data. An advertisement method characterized by two-way communication with a viewer, comprising the steps of: distributing and displaying the results on an advertisement image screen, a web page, and the mobile web of a viewer who has replied, respectively; 2. The method according to claim 1, wherein the step of specifying an advertisement in which the viewer is interested is performed by superimposing and displaying an advertisement ID composed of numbers and character strings on the displayed advertisement surface. A method of displaying an advertisement with an advertisement ID, characterized in that the advertisement can be specified by using. 3. In the step of allowing the viewer to reply and input the opinion of the viewer, a specific web page is accessed from the viewer's mobile web and the advertisement ID described in claim 2 is input to set the target advertisement. Specifying and inputting response information (hereinafter abbreviated as “response”), which is an indication of the viewer's will, such as posting an opinion, requesting a document, claiming a questionnaire, answering a present, or voting for the identified advertisement. A marketing method using advertising, characterized in that viewer responses are captured from the mobile web on the spot. 4. A means for receiving data of a response from a viewer of the advertisement, a means for automatically classifying and collecting statistics based on the advertisement ID and viewer attributes according to claim 2, and cooperating with the advertisement ID. Means for automatically collecting the questionnaire, gift lottery, and popularity voting, means for distributing data from viewers for data requests and opinion submissions to advertising clients, and means for viewers who have entered the data An interactive communication advertisement system including a mobile web, a web server, and means for delivering to an advertisement image display device.