JP2002279285A - Store visit promotion system and store visit promotion method - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To provide a mechanism for attracting nearby customers by utilizing a customer portable terminal 6. A store visit promotion server acquires a current position of a customer portable terminal via a network, and checks whether the terminal position is included in a predetermined area based on a department store. As a result, if the user is in the vicinity of the department store, the user selects a tenant or a sales floor that matches the attribute of the customer, and transmits guidance information on the tenant or the sales floor to the portable terminal 6. Further, when the customer comes to the store, the store promotion server 1 performs customer management for granting a privilege to the customer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a store visit promotion system for promoting store visits via a network, a program used in the store visit promotion system, and a store visit promotion method.

[0002]

2. Description of the Related Art In recent years, in a mobile communication system, a mobile phone terminal has become possible to use not only a voice call but also e-mail and the Internet, and the opportunity to use the mobile phone terminal as an information communication medium has increased. Is coming.
Also, a merchandise sales network system (electronic commerce) that performs two-way communication via the Internet between a merchandise sales center (net shop) that mediates the sales of various merchandise and a user terminal on the customer side that makes a purchase application for the merchandise. In recent years, users can freely purchase desired products from a user terminal at any time, and payment for the purchased products can be automatically deducted from a bank account.

[0003]

With the spread of such electronic commerce, shopping malls, department stores, etc., cannot be dealt with only in terms of price or the number of products, but need to be differentiated from online shops. Although special measures have been taken, such as holding special events and selling unique products, the current situation is that it is still not possible to significantly increase the ability to attract customers.

A first object of the present invention is to provide a mechanism for attracting nearby customers by utilizing a mobile communication terminal on the customer side, thereby realizing a service advantageous for sales promotion. It is to be.

A second object of the present invention is to provide a mechanism that allows a customer to stay in a store for a long time by utilizing a portable communication terminal possessed by the customer, thereby realizing a service advantageous for sales promotion. It is to be.

A third object of the present invention is to provide a service advantageous for sales promotion through communication between a customer staying in a store and another customer by utilizing a communication terminal. It is to be.

[0007] The means of the present invention are as follows. The invention according to claim 1 (first invention) is a store visit promotion system for guiding visit visit promotion information for prompting a visit to a store via a network to a mobile communication terminal on the customer side,
Customer information storage means for storing and managing customer information, terminal position acquisition means for acquiring the position of the mobile communication terminal on the customer side,
When the terminal position acquired by the terminal position acquisition unit is included in a predetermined area, a customer selection unit that acquires a customer attribute from the customer information corresponding to the communication terminal and selects a store that matches the customer attribute. Guide information transmitting means for transmitting guide information regarding the store selected by the store selecting means to the mobile communication terminal of the customer as store visit promotion information, and a customer to which the store visit promotion information is to be transmitted is transmitted by the store select means. If you visit the selected store,
Privilege providing means for providing a privilege to the customer. Therefore, according to the first aspect of the present invention, when the position of the mobile communication terminal on the customer side is included in the predetermined area, the customer attribute is acquired from the customer information corresponding to the communication terminal, and the customer attribute matching the customer attribute is acquired. While selecting a store, the guide information about the selected store is transmitted to the mobile communication terminal of the customer as store visit promotion information, and if the customer at the transmission destination that transmitted the store visit information has visited the store, Now that we ’re giving benefits to customers,
It is possible to attract customers in the vicinity, and it is possible to realize services that are advantageous for sales promotion.

The present invention may be as follows. When the terminal position acquired by the terminal position acquisition means is included in a predetermined area, a positional relationship between the mobile communication terminal and the store is detected, and when the terminal position is far from the store, a route indicating a route to the store. Transmitting the map information to the mobile communication terminal of the customer;
Described invention).

When the terminal position obtained by the terminal position obtaining means is included in a predetermined area, the positional relationship between the mobile communication terminal and the store is detected, and when the terminal position is close to the store, a map around the store is displayed. The information is transmitted to the mobile communication terminal of the customer (the invention according to claim 3).

When the position of the mobile communication terminal on the customer side coincides with the store position selected by the store selecting means, it is detected that the customer who is the transmission destination of the store visit promotion information has arrived. 4)).

According to another aspect of the present invention, there is provided a program for causing a computer to realize the main functions described in the first aspect of the present invention (the fifth aspect of the present invention). Another object of the present invention is to provide a store visit promotion method for performing a process according to the main procedure shown in the invention of the first aspect (the invention of the sixth aspect).

[0012] The invention according to claim 7 (second invention) is as follows.
It is a store visit promotion system that communicates with a portable communication terminal possessed by a customer via a network and preferentially treats a customer who came to a store, receiving a terminal identification signal transmitted from a portable communication terminal on the customer side, Detecting means for detecting visits and exits of the customer;
It is provided with a measuring means for measuring the staying time of the customer staying in the store based on the leaving, and a privilege granting means for granting a privilege according to the staying time measured by the measuring means. Therefore, in the invention according to claim 7, the terminal identification signal transmitted from the portable communication terminal on the customer side is received to detect the visit / exit of the customer, and based on the detected visit / exit, Measures the length of stay of the customer staying in the store, and grants benefits according to the stay time, so that the customer can stay in the store for a long time, which is advantageous for sales promotion Service can be realized.

The present invention may be as follows. When the entrance terminal installed at the entrance of the store receives the terminal identification signal transmitted from the portable communication terminal on the customer side, the detecting means determines whether or not there is a visit record corresponding to the customer, and records the visit record. If there is no record, it is recognized that the store has been visited, and if there is a record of visiting the store, it is recognized that the store has left (the invention according to claim 8).

[0014] A guide information transmitting means for transmitting product guide information to the portable communication terminal of the customer when the store is detected by the detecting means is provided (the invention according to claim 9).

Tallying means for counting the current number of customers staying in the store based on the visit / exit detected by the detecting means, and the current number of customers counted by the tallying means is disclosed for browsing. An information disclosing means is provided (the invention according to claim 10).

According to another aspect of the present invention, there is provided a program for causing a computer to implement the above-described main functions according to the seventh aspect of the present invention (the eleventh aspect of the present invention).
Another object of the present invention is to provide a store visit promotion method for performing a process in accordance with the main procedure shown in the invention described in claim 7 (the invention described in claim 12).

The invention according to claim 13 (third invention)
Is a visit promotion system for prompting a visit to a store via a network, wherein a customer staying in the store receives recommendation information transmitted from a communication terminal as an information provider; A privilege granting means for granting a privilege to the information provider who has provided the recommendation information received by the user, an information publishing means for publishing the recommendation information in a viewable manner on a network, and a recommendation information disclosed by the information publishing means. Detecting means for detecting that the viewer has purchased the recommended product or used the recommended service, and the viewer of the recommended information has purchased the recommended product or used the recommended service. Also provides a privilege to the information provider. Therefore, in the invention according to claim 13, when the customer staying in the store receives the recommendation information transmitted from the communication terminal as the information provider, the information provider providing the recommendation information is Grants privileges and publishes recommended information on the network for browsing, detects that the viewer of the published recommended information has purchased the recommended product or used the recommended service, Even if the customer purchases the recommended product or uses the recommended service, the information provider is given a special benefit, so through communication between the customer staying in the store and other customers , A service advantageous for sales promotion can be realized.

The present invention may be as follows. In response to a request from a communication terminal for a viewer of the recommended information disclosed by the information disclosure means to inquire about the details of the recommendation, communication between the communication terminal on the viewer side and the portable communication terminal on the information provider side Requests a connection and mediates the transmission and reception of data between the communication terminal on the viewer side and the portable communication terminal on the information provider side (Claim 14
Described invention).

Whether the viewer of the recommended information has purchased the recommended product or used the recommended service is determined based on sales data collected from a sales data processing device installed in the store. 15).

According to another aspect of the present invention, there is provided a program for causing a computer to implement the main functions described in the above-described aspect of the invention (invention of aspect 16). Another object of the present invention is to provide a store visit promotion method for performing a process according to the main procedure shown in the invention of the first aspect (the invention of the seventeenth aspect).

[0021]

DESCRIPTION OF THE PREFERRED EMBODIMENTS (First Embodiment) A first embodiment of the present invention will be described below with reference to FIGS. FIG.
FIG. 1 is a block diagram showing an overall configuration of a department store store promotion system in this embodiment. This department store store promotion system is for constructing a wide area communication system in which a predetermined distance range from the department store can be communicated in order to encourage customers to a specific department store, and a user (customer) near the department store If the customer visits the store after sending the store promotion information prompting the customer to visit the department store via the network to the mobile communication terminal on the customer side, the privilege is given to the customer. Of customer management. Note that the concept of the mobile communication terminal on the customer side includes, for example, a mobile phone, a PHS, a mobile terminal with a wireless communication function, an in-vehicle terminal, and the like. A mobile terminal owned by a customer as represented is exemplified.

The store promotion server 1 which is the core of the department store promotion system is a server device dedicated to the department store. The store promotion server 1 has a network (LAN,
It is connected to each entrance / exit terminal 3 and POS (point-of-sales) terminal group 4 in a department store via a local area network (LAN) constituting a WAN (WAN) 2. Further, the store visit promotion server 1 is a wide area communication network (WA
N), the network environment is connected to the communication control device 5 on the communication service provider side and the portable terminal 6 owned by the customer. Note that the wide area communication network is an Internet network or a mobile communication network.

The store visit promotion server 1 is a management device that is installed in a department store premises and guides customers visiting the department store in order to promote customers to the store. This terminal device is installed near the customer entrance and exit, and mainly detects whether the customer comes to the store or leaves the store. The POS terminal group 4 is each sales data device constituting the POS system set up in a department store. The POS terminal group 4 performs sales data registration processing for registering sales data and issuing a receipt. The registered data is stored in the store visit promotion server 1.
Sent to and collected.

In the first embodiment, the store visit promotion server 1 requests a communication connection with a customer portable terminal 6 via a network (mobile communication network) 2, and the customer portable terminal 6
And obtain the current position of the terminal, whether this terminal position is included in a predetermined range based on the department store, that is, check whether there is a customer near the department store, if there is a customer near the department store, Acquire customer attributes (gender, age, etc.) from customer information registered and managed in advance for the customer, select a tenant or sales floor (store) that matches this customer attribute, and select the tenant or sales floor Is transmitted to the portable terminal 6 as visit promotion information, and when the customer comes to the store, the customer is managed to give a privilege to the customer. I have to.

In this embodiment, for example,
Digitized (packetized) data is transmitted and received between the store visit promotion server 1 and the customer portable terminal 6 by an HTTP protocol or the like using a TCP / IP communication protocol. Data processing is performed in cooperation with each other while recognizing mutually necessary processing contents based on data including control information.
The store visit promotion server 1 has a Web server function, and the customer portable terminal 6 has a Web browser function. Furthermore,
The store visit promotion server 1 includes, in addition to the Web server function described above,
It has a database server function to manage and control the database and a mail server function to manage and control e-mail.
The overall operation of the store visit promotion server 1 is controlled according to these server functions.

FIG. 2 is a diagram showing a database provided on the store visit promotion server 1 side. This store promotion server 1
Includes a department store information file 11, a tenant / sales area information file 12, a customer terminal management file 13,
A customer information file 14 and a map database 15 are provided. The department store guidance information file 11 is a file for storing and managing department store names, addresses, contact information, and the like as guidance information for customers.

Tenant / sales counter information file 12
Is a file that stores and manages, as guide information for customers, merchandise, special sale information, entertainment information, and the like for each tenant / sales floor. Customer terminal management file 13
Is a “terminal ID” that identifies the mobile terminal 6 possessed by the customer for each member user registered in advance as a department store customer,
In the file for storing and managing the terminal record including the “customer code”, the “terminal ID” is a telephone number or an e-mail address of the mobile terminal 6. "Customer code"
Is customer-specific identification information assigned at the time of member registration.

The customer information file 14 stores and manages customer information for each member user. Each customer record includes a “customer code”, a “user ID”, a “password”, a “name”, and an “attribute”. , "Total privilege points". The customer information file 14 and the customer terminal management file 13 are associated by a “customer code”. “Attribute” is information indicating the age, gender, hobby, and the like of the customer. The “total privilege points” are the total value of privilege points accumulated up to the present time in order to grant the privilege service to the customer. The map database 15 is a file that stores and manages, for example, map information in a range of a radius of 1.5 km from a department store as a base point.

FIG. 3 is a block diagram showing the overall structure of the store visit promotion server 1. The CPU 101 is a storage device 10
2 is a central processing unit that controls the overall operation of the store visit promotion server 1 according to the operating system and various application software. Storage device 102
Is an operating system and various application software, the department store information file 11 described above,
It stores a tenant / sales counter guidance information file 12, a customer terminal management file 13, a customer information file 14, and the like, and has a recording medium 103 composed of a magnetic, optical, semiconductor memory or the like, and a drive system therefor. The recording medium 103 is a fixed medium such as a hard disk or a portable medium such as a CD-ROM, a floppy disk, a RAM card, and a magnetic card that can be removably mounted. The programs and data in the recording medium 103 are stored in a RAM under the control of the CPU 101 as necessary.
(For example, a static RAM) 104 or data in the RAM 104 is saved in the recording medium 103. Further, the recording medium may be provided on an external device such as a server, and the CPU 101 can directly access and use the program / data in the recording medium via the communication control unit 105.

The CPU 101 can also take in part or all of the data stored in the recording medium 103 from another device via the communication control unit 105 and newly register or additionally register the data in the recording medium 103. Further, the program / data may be stored and managed on the external device side such as a server.
The program / data on the external device side can be directly accessed and used via the external device 05. On the other hand, the CPU 101
The communication control unit 105 which is the input / output peripheral device,
An input unit 106 and a display unit 107 are connected via a bus line.
1 controls their operation. The communication control unit 105 is connected to the network (LAN, WAN) 2.

FIG. 4 is a block diagram showing the entire configuration of the entrance terminal 3. As shown in FIG. The components of the entrance terminal 3 are the CPU 30 corresponding to the components of the store visit promotion server 1 described above.
1, storage device 302, storage medium 303, RAM 304,
In addition to the communication control unit 305, the input unit 306, and the display unit 307,
The configuration includes an infrared communication device 308 and a gate opening / closing mechanism 309. The communication control unit 305 is connected to the network (LAN) 2. Infrared communication device 308
Is a device for transmitting and receiving data to and from the customer portable terminal 6 using infrared rays as a medium, and for detecting a customer visit / exit by receiving a terminal ID transmitted from the customer portable terminal 6. The opening / closing mechanism 309 controls the opening / closing of the door, and is provided near a customer entrance gate.

FIG. 5 is a block diagram showing the entire configuration of the customer portable terminal 6. As shown in FIG. The components of the customer mobile terminal 6 also correspond to the components of the store visit promotion server 1 by name, such as the CPU 601, the storage device 602, the storage medium 603, and the RA.
M604, communication control unit 605, input unit 606, display unit 6
07 and an infrared communication device 608. The communication control unit 605 is connected to a mobile communication network. The infrared communication device 608 transmits and receives data to and from the gateway 3 using infrared as a communication medium.
It converts its own terminal ID into an optical signal and sends it to the entrance terminal 3.

Next, the operation of the store visit promotion system (store visit promotion server 1) in the first embodiment will be described with reference to FIGS.
This will be described with reference to the flowchart (outline of the application program) shown in FIG. Here, various application programs for realizing the functions described in this flowchart, that is, the store visit guidance processing program described in FIGS. 6 and 7 are stored in the recording medium 103 in the form of readable program codes. Has been
The CPU 101 sequentially executes the operation according to the program code. Further, the CPU 101 can also sequentially execute the operation according to the above-described program code transmitted via the transmission medium. The same applies to other embodiments described later, and an operation specific to this embodiment can be executed using a program / data externally supplied via a transmission medium in addition to a recording medium.

FIGS. 6 and 7 are flow charts showing a store visit guidance process for guiding a customer near a department store to visit a store. First, the store visit promotion server 1 accesses the contents of the customer terminal management file 13 for each record, reads out the "customer ID" and selects a customer (step A1). A request for communication connection is made to the communication control device 5 (step A2). Thereby, the communication control device 5 calls the customer portable terminal 6 of the selected customer, and detects the current position of the customer portable terminal 6 based on the reception strength from a plurality of wireless base stations (not shown). To the store visit promotion server 1. Upon acquiring the terminal position information from the communication control device 5 (step A3), the store visit promotion server 1 compares the terminal position with a predetermined distance range and checks whether the customer is within the department store area. (Step A4). For example, it is checked whether or not the customer portable terminal 6 is located within a range of 1.5 km (within a walking distance) from a department store.

Here, if it is out of the department store area, after requesting the release of the communication connection (step A5), the next customer is selected (step A1), and the above operation is repeated (steps A1 to A5). If it is determined that the customer is in the department store area (step A4), the position of the customer terminal is re-recognized, and the distance from the department store is checked (step A6). For example,
If the customer is located within a range of 1.5 km to 500 m with the department store as a base point, it is determined that the customer is far away (step A7).

Then, the store visit promotion server 1 determines whether the customer has already provided a store visit guide (route guide to be described later) to the customer portable terminal 6 (step A8). The process proceeds to step A12 of step S7, but if the customer is unguided, the process proceeds to the store visit guidance process (step A9).
~ A11). That is, the department store guidance information file 11
In addition to acquiring the “name” and “address” of the department store as department store guidance information from, the “customer code” is read from the customer terminal management file 13 and the customer information file 14 is searched, and the “customer attribute” is acquired. Then, the tenant / sales section guidance information file 12 is accessed based on the gender, age, etc., and the tenant / sales section guidance information corresponding to the gender, age, etc. is obtained (step A9). For example, 20s-40
For women up to their teens, get guidance information for tenants / sales that target customers of that age group. Then, by referring to the map database 15, a route guide map indicating the route to the department store is created, and the department store guide information and the tenant / sales section guide information are posted in the route guide map (step A10). The guidance is transmitted to the customer portable terminal 6 (step A11).

FIG. 8 is a view showing a route guidance screen guided to the customer portable terminal 6 when the customer is far away from the department store. On this route guidance screen, a route guidance map showing the current position of the customer portable terminal 6 and a route from the terminal position to the department store is displayed. The display content incorporates information (“name”, “address”, etc.) and tenant / sales counter guidance information selected according to the customer attribute.

On the other hand, as a result of re-recognizing the position of the customer terminal (step A6), if the customer is located near the department store, for example, within a radius of 500 to 50 m from the department store as a base point (step A6 in FIG. 7). 12), as described above,
The store visit promotion server 1 determines whether the customer has already provided store visit guidance (peripheral guidance described later) to the customer portable terminal 6 (step A13). If the customer has already been guided, the process proceeds to step A17. If the customer has not been guided, the process proceeds to the store guidance process (steps A14 to A16). That is,
In addition to acquiring department store guidance information (name), it also acquires tenant / sales floor guidance information according to customer attributes (step A).
14). Then, a peripheral map of the department store is created, and department guide information and tenant / sales section guide information are posted in the peripheral map (step A15), and the guidance is transmitted to the customer portable terminal 6 (step A).
16).

FIG. 9 is a diagram showing a peripheral map guidance screen guided to the customer portable terminal 6 when the customer is near the department store. On the surrounding map guide screen, the position and name of a building or the like which is a landmark around the department store and the position and name of the department store are displayed in an enlarged manner. And the tenant / store information selected according to the customer attribute. In this case, the guidance information of the tenant / sales section has more detailed contents including the position of the tenant / sales section as compared with the display contents of FIG.

On the other hand, as a result of re-recognizing the customer terminal position (step A6 in FIG. 6), if the position of the customer portable terminal 6 matches the department store position, it is determined that the customer has come to the store (step A17). In this case, after performing the above-described route guidance and peripheral guidance, it is checked whether the customer has visited the store according to the guidance (step A18). If the customer has not visited the store, the process proceeds to step A21. If so, a service process for giving a privilege to the customer is performed. That is, the "customer code" is read from the customer terminal management file 13 to access the customer information file 14 (step A19), and the points corresponding to the current visit to the "cumulative privilege point" for the customer (predetermined value). Is performed to update the "total privilege points" (step A20).

After the communication connection to the customer portable terminal 6 is released (step A21), the current system date and time are compared with a preset store closing time to determine whether the store is just before closing (for example, Closure 3
0 minutes ago) is determined (step A22). Here, if it is not just before the store closes, the process returns to step A1 in FIG. 6, selects the next customer portable terminal 6, and thereafter repeats the above operation until the store closes (steps A1 to A22). As a result, a customer in the vicinity of the department store is guided to visit the store in accordance with the position of the customer, and if the customer who provided the visit promotion visit to the department store, a privilege is given to the customer. Is done.

As described above, the store visit promotion server 1 in the first embodiment includes the network (mobile communication network) 2
While acquiring the current location of the customer mobile terminal 6 via
Check that this terminal location is within a predetermined range based on the department store, and if it is near the department store, select a tenant or sales floor that matches the attribute of the customer and provide guidance information about that tenant or sales floor to that In addition to transmitting to the mobile terminal 6, when the customer comes to the store, the customer is managed to give a privilege to the customer. Customers can be effectively attracted, attracting customers can be increased, and customers can enjoy special benefits if they go to the department store after receiving the store visit promotion guide and enjoy the benefits. It is possible to realize advantageous services.

In this case, when the position of the customer portable terminal 6 is far from the department store, a route map indicating the route to the department store is guided, and when the position is short, a map around the department store is guided. Accordingly, appropriate guidance can be provided, and the customer can arrive at the department store without losing directions. Whether the customer who has received the store visit promotion guide has come to the store can be determined by using the mobile communication network based on whether the position of the guided customer portable terminal 6 matches the department store position.

In the first embodiment described above,
The store visit promotion server 1 accesses the communication control device 5 of the communication service provider side via the mobile communication network to detect the position of the customer portable terminal 6, but a wireless base station dedicated to department stores is installed. Alternatively, the department store may independently perform the operation. In the first embodiment described above, the store visit promotion server 1 is provided on the department store side. However, for example, the store visit promotion server 1 is provided in a region or a building where stores are gathered, such as a shopping district, and the like. The store visit promotion server 1 may select an optimum store from a set of stores according to the customer attribute.

On the other hand, a computer (store visit promotion server 1)
In contrast, a recording medium (for example, a CD-ROM) on which program codes for executing the above-described units are recorded.
ROM, floppy desk, RAM card, etc.) may be provided. That is, a recording medium having a computer readable program code,
A function of acquiring the position of the mobile communication terminal on the customer side, and acquiring the customer attribute from the customer information associated with the communication terminal when the acquired terminal position is included in the predetermined range, A function of selecting a store that matches the attribute, a function of transmitting guidance information regarding the selected store to the mobile communication terminal of the customer as store visit promotion information, and a destination customer who transmitted the store visit promotion information visited the store In this case, a computer-readable recording medium on which a program for realizing a function of giving a privilege to the customer may be provided.

(Second Embodiment) Hereinafter, a second embodiment of the present invention will be described with reference to FIGS. The store visit promotion system according to the second embodiment performs a customer management for giving a privilege according to the stay time to a customer who visits a store so that the customer stays in the store for a long time. This is not a wide area communication system as in the first embodiment described above, but a local communication system built in a department store premises. That is, upon receiving the terminal ID transmitted from the mobile terminal on the customer side,
Detects the customer's visit / exit and measures the stay time of the customer staying in the store based on the detected visit / exit, and gives a benefit to the customer according to the stay time. It is intended to be. Here, the first
In the second embodiment, the same components as those in the first embodiment are denoted by the same reference numerals, and the description thereof is omitted.
Hereinafter, the description will focus on the characteristic portions of the second embodiment.

FIG. 10 shows the structure of the store visit file 16 provided on the store visit promotion server 1 side. The store visit file 16 is a file for temporarily storing the store visit date and time, the exit date and time, the stay time and the like each time a customer visit / exit is detected by infrared communication between the entrance / exit terminal 3 and the customer portable terminal 6. . Each visit record that constitutes the visit file 16 includes “customer code”, “date and time of visit”,
It consists of items of “date of exit”, “stay time”, and “privilege points”. “Date and time of visit” is data of year, month and day when the store was visited, and “date and time of exit” is data of date and time when the person left the store. The “stay time” is the time data obtained by subtracting the “date of visit” from the “date of exit” and the “reward point”
Is a value calculated according to the “stay time”.

FIG. 11 is a diagram showing the structure of the product information file 17 provided on the store visit promotion server 1 side.
The product information file 17 stores and manages information related to each product handled in the department store, and each product record includes “product code”,
The information includes items of “product name”, “price”, “display place”, “guidance timing”, and “guidance information”, and is information to be provided to a visitor. The “guidance timing” is timing designation data for reading and outputting a corresponding “product name”, “price”, “display place”, and “guidance information” when a predetermined time is reached. And
The contents are rewritten as necessary.

Next, the operation of the store visit promotion system (store visit promotion server 1) in the second embodiment will be described with reference to FIGS.
This will be described with reference to the flowchart (outline of the application program) shown in FIG. Here, various application programs (the store reward processing described in FIG. 12 and the product guidance distribution processing described in FIG. 13) for realizing each function described in this flowchart are in the form of readable program codes. It is stored in the recording medium 103. FIG. 12 is a flowchart showing a store visit reward process performed by the store visit promotion server 1 to grant a privilege to a customer who has visited a department store according to the long stay. The store visit promotion server 1 is connected to one of the entrance terminals 3
Is accessed (step B1), and the terminal ID of the visiting customer is obtained (step B2). Here, on the entrance / exit terminal 3 side, infrared communication is performed with the customer portable terminal 6 passing through the gate, and the terminal ID transmitted from the customer portable terminal 6 is taken in and temporarily stored.
The terminal ID is transferred to the store visit promotion server 1 in response to an access from the user.

After acquiring the terminal ID transferred from the entrance terminal 3, the store visit promotion server 1 searches the customer terminal management file 13 based on the terminal ID, and acquires the corresponding "customer code". , This "customer code"
And accesses the store visit file 16 based on the above, and reads out the corresponding “store visit date and time” (step B3). Then, it is determined whether to come to the store or to leave according to whether data is set in the read “store visit date and time” item (step B).
4). In other words, if data is not set in the item of “date and time of visit”, it is determined that the user has visited the store, and if data is set, it is determined that the user has left. If it is determined that the customer has come to the store, the current system date and time are recorded as the visit date and time in the corresponding record of the store file 16 (step B5). It is recorded in the corresponding record of the store visit file 16 (step B6).

The store visit promotion server 1 counts and totals the present number of visitors by sequentially accessing all the records of the store visit file 16 (step B7). That is, in the store visit file 16, data is recorded in the item of "date of visit", the number of records in which no data is recorded in the item of "date of exit" is counted, and the count is counted as the number of visitors at the present time. . In this case, as described later, in addition to the total number of visitors, the number of visitors according to gender is counted and counted. The totalized result of the number of visitors thus obtained is disclosed on a network so that a third party (current visitor) can freely browse (step B8).

FIG. 14 shows a display screen of a visitor number disclosure site that is guided to the customer portable terminal 6 as an information viewer. The display screen displays a message of thanks for visiting the department store, the current time, and the boys' time. , The number of visitors by girl and the total number of visitors are displayed. In this case, the gender is detected by referring to the "customer attribute" in the customer information file 14. In addition to the total number of visitors, the number of visitors according to the gender is totalized and guided. Then, the store visit promotion server 1 determines whether or not the store is closed (step B9), and if not, accesses the next entrance / terminal 3 (step B1). The number disclosure process is repeated until the store closing time comes (steps B1 to B9).

Here, when the store closing time comes, all the records of the store visit file 16 are sequentially accessed, and the
The “stay time” is calculated by subtracting the “visit date and time” from the above, and recorded in the corresponding record in the visit file 16 (step B10), and the “privilege points” corresponding to the “stay time” are calculated and recorded. (Step B11).
In this case, the “privilege points” are increased as the “stay time” is longer. Below, this visit file 1
The “privilege points” in 6 are read out one record at a time together with the “customer code”, the customer information file 14 is accessed, and the value of the corresponding “total privilege points” is determined based on the “privilege points” in the store visit file 16. The process of updating is repeated (step B12). After the execution of the privilege point updating process, all records in the store visit file 16 are deleted (step B13).

FIG. 13 is a flowchart showing a product guidance distribution process executed by the store visit promotion server 1 when guiding product information to customers. Store visit promotion server 1
Determines whether the guidance timing has been reached based on the current system time (step C1), and is in a standby state until the guidance timing is reached. For example, when the product guidance distribution process is performed every hour, it is determined whether one hour has elapsed since the previous guidance, and the product guidance distribution process is performed at 10:00 am, 3:00 pm, and 6:00 pm , It is determined whether the scheduled time has been reached. It should be noted that not only such a schedule time but also an interrupt time arbitrarily input may be determined as the guidance timing.

Upon detecting the guidance timing, the store visit promotion server 1 accesses the product information file 17, reads out the product information associated with the current guidance timing (step C2), and stores the product information in the distribution buffer (step C2). (Not shown) (step C3). In this case, if there are two or more product information items associated with the current guidance timing, all the product information items are set in the distribution buffer. Then, by accessing the store visit file 16, a record in which the store visit date and time is recorded but the exit date and time is not recorded, that is, a record which is currently visiting the store is specified (step C4). After extracting the "customer code", accessing the customer terminal management file 13 based on the "customer code", reading out the "customer ID" and requesting a communication connection with the customer mobile terminal 6, the product information in the distribution buffer Is delivered to the terminal (step C5). Such merchandise information distribution processing is executed for each customer portable terminal 6 visiting the store.

FIG. 15 shows a display screen of merchandise guidance data to be guided to the customer portable terminal 6 side. This screen shows a message of appreciation for visiting a department store and a place where a discount sale is held and its contents. And it is trying to guide the list of today's recommended products. After such product information distribution processing has been executed for the terminals of one customer, it is determined whether the distribution has been made to the mobile terminals of all customers who are currently visiting the store (step C6), and guidance to all visitors is provided. Until the distribution is completed, the store visit file 16 is accessed to specify the next visitor, and then the above operation is repeated (steps C4 to C6). As a result, when the guidance to all the visitors has been completed, the contents of the distribution buffer are deleted (step C7), and then the system enters a standby state until the next guidance timing is reached (step C1).

As described above, in the store visit promotion system according to the second embodiment, the entrance terminal 3 receives the end ID transmitted from the customer portable terminal 6 and detects the visit / exit of the customer. On the basis of the detection of the visit / exit, the visit promotion server 1 measures the stay time of each customer staying in the store, and gives a benefit according to the stay time to each customer. Therefore, by utilizing the customer mobile terminal 6, it is possible for the visiting customer to stay in the department store for as long as possible, and to provide a service advantageous for sales promotion.

In this case, since the entrance / exit is detected by performing infrared communication between the entrance / exit terminal 3 installed near the entrance / exit of the department store and the customer portable terminal 6, it is necessary to reliably detect the arrival / departure. Becomes possible. Further, when a customer visit is detected, various kinds of product information are transmitted to the customer portable terminal 6 of each visitor who is currently staying in the department store. The purchase will be motivated, and an information providing service advantageous for sales promotion can be realized. Further, since the number of visitors currently staying in the department store is counted based on the detected visits / exits, and the result of the tallying is disclosed to customers visiting the store via the network so that the results can be viewed. It is possible to inform the liveliness of the department store, and it has the effect of prompting the customer who is in doubt about the purchase or competing the purchase, thereby realizing an information providing service advantageous for sales promotion.

In the second embodiment described above,
How to calculate the “privilege points” according to the “stay time” is arbitrary. For example, a calculation method in which the privilege points are sequentially increased as the “stay time” increases by 1 hour or 10 minutes is used. There may be. Further, in the case where the number of visitors is totalized and made public, the customer layer may be analyzed according to the customer attribute, and the optimal number of visitors to the tenant / store may be totaled and reported for each customer layer.

On the other hand, the computer (the store visit promotion server 1,
The entrance terminal 3) may be provided with a recording medium (for example, a CD-ROM, a floppy desk, a RAM card, or the like) in which a program code for executing each of the above-described units is recorded. That is, a recording medium having a program code readable by a computer, a function of receiving a terminal identification signal transmitted from a portable communication terminal on the customer side, and detecting whether the customer has visited or left the store. Computer that records a program for realizing a function of measuring the stay time of the customer who is staying in the store based on the measured visit / exit and a function of determining a privilege according to the measured stay time May be provided.

(Third Embodiment) Hereinafter, a third embodiment of the present invention will be described with reference to FIGS. The third embodiment realizes a service advantageous for sales promotion through communication between a customer staying in a department store and another customer.
It is a wide area communication system that performs communication via the Internet. That is, when recommendation information transmitted from a customer staying in a department store is received, a privilege is given to the information provider, and the recommendation information is made available for viewing on a network, and the published information is disclosed. Even when a user of the recommended information purchases the recommended product, a privilege is given to the information provider. Here, basically the same components in both embodiments are denoted by the same reference numerals, and description thereof is omitted.

FIG. 16 is a diagram showing the structure of the recommendation information file 18 provided on the store visit promotion server 1 side.
The recommendation information file 18 stores and manages recommendation information corresponding to an information provider when receiving recommendation information transmitted from a customer staying in a department store. , "Recommended product", "product code", "display place", "price", and "recommendation (comment)". The store promotion server 1 stores the contents of the recommendation information file 18 on a network. Publish on top for browsing. In the item of “recommender”, the name and the customer code are set.

FIG. 17 is a diagram showing the POS information file 19 provided on the store visit promotion server 1 side. PO
The S information file 19 temporarily stores sales data collected from the POS terminal group 4 in the department store, and each product record includes “product code”, “product name”, “price”,
The store promotion server 1 refers to the contents of the POS information file 19 and determines whether the viewer of the published recommended information has purchased the recommended product by referring to the contents of the POS information file 19. It is determined.

Next, the operation of the store visit promotion system (store visit promotion server 1) in the third embodiment will be described with reference to FIGS.
This will be described with reference to the flowchart (outline of the application program) shown in FIG. Here, various application programs for realizing the functions described in this flowchart, that is, the recommendation information processing described in FIG. 18, the product recommendation processing described in FIG. 19, and the recommender privilege processing described in FIG. 21 and FIG. 22 are stored on the recording medium 103 in the form of readable program codes.

FIG. 18 is a flowchart showing recommendation information processing executed by the store visit promotion server 1 when recommendation information is transmitted from the customer portable terminal 6 to a customer staying in a department store. In a state of waiting for an access request from the customer mobile terminal 6, the visit promotion server 1 receives a recommendation information transmission request (step D).
1), the terminal ID is acquired (step D2), and the top page is transmitted to the requesting customer portable terminal 6 (step D3). This top page has a “recommended information input menu” and a “product information browsing menu”. If the "product information browsing menu" is selected (step D4), the browsing-requested product information is transmitted to the requesting customer portable terminal 6 (step D5), but the "recommended information input menu" is displayed. If selected (Step D
4), the customer's mobile terminal 6 requesting the product recommendation information input screen
(Step D6).

FIG. 23 shows the product recommendation information input screen. The input screen includes a message for prompting the user to input a recommended product and a “product name (product number)” corresponding to each input area. , “Purchased”, “Related information,”
The message of "recommended comment sentence" is displayed. When the customer portable terminal 6 fills in the necessary information in each of the input areas, the customer's portable terminal 6 transmits the input item data to the store promotion server 1 together with information on the recommender. in this case,
As input data for each item, a voice input is also accepted in addition to a character string input.

Upon receiving the recommendation information entered in the product recommendation information input screen, the store visit promotion server 1 edits it as data for one record and registers it in the recommendation information file 18 (step D7). In this case, the name and the customer code are set in the recommendation information file 18 corresponding to the “recommender”. Then, the customer code is acquired from the “recommender” of the recommendation information file 18, the customer information file 14 is accessed based on the customer code, and the point number corresponding to the recommendation is added to the “total privilege points”. To update the value (step D8).

Next, it is determined whether or not the end of the recommendation input has been instructed from the customer portable terminal 6 (step D9). The flow returns to step D6 until the end of the input has been instructed, and the above operation is repeated. Therefore, every time a recommendation input for one product is received, the process of registering the recommendation information and updating the “total privilege points” in the recommendation information file 18 corresponding to the recommender is performed. As a result, when the recommendation input is completed (step D9), the input recommendation information is made available for viewing on the network (step D1).
0), the process returns to waiting for a recommendation request from the customer mobile terminal 6 (step D1).

FIG. 19 is a flowchart showing recommendation information processing executed by the store visit promotion server 1 when recommendation information is transmitted from the entrance terminal 3 for a customer staying in a department store. That is, the above-described flowchart of FIG. 18 illustrates the recommendation information processing when the recommendation input is performed from the customer mobile terminal 6, whereas FIG. 19 illustrates the recommendation information processing when the recommendation input is performed from the entrance terminal 3. When the store promotion server 1 receives a request for recommendation input from the entrance terminal 3 in a state of waiting for an access request from the entrance terminal 3 (step E1), it transmits a product recommendation site screen to the entrance terminal 3 of the request source (step E2). ).

FIG. 24 shows this product recommendation site screen. The screen displays a message prompting the user to input a recommended product, and displays a "User I"
D and a message prompting the user to enter a password. The customer inputs “user ID” from the entrance terminal 3,
When the "password" is input, the store promotion server 1
“User ID” and “password” are received (step E3). Then, user authentication is performed by referring to the customer information file 14 based on the received data (step E4). As a result, if the user is not a legitimate user (step E5), the process proceeds to error processing (step E6).
If the user is a legitimate user (step E5), the merchandise recommendation information input screen shown in FIG. 23 is transmitted to the entrance / exit terminal 3 that has issued the request (step E7).

The visit promotion server 1 is, as in the above case,
When the recommendation information entered in the product recommendation information input screen is received, it is edited as data for one record and registered in the recommendation information file 18 (step E8). Then, the number of points according to the present recommendation is added to the “total privilege points” in the customer information file 14 corresponding to the recommender, and the value is updated (step E9). Next, it is determined whether the end of the recommendation input has been instructed from the customer portable terminal 6 (step E10), and the process returns to step E7 until the end of the input has been instructed. Therefore, every time a recommendation input for one product is received, the process of registering the recommendation information and updating the “total privilege points” in the recommendation information file 18 corresponding to the recommender is performed. As a result, when the recommendation input is completed (step E10), the input recommendation information is made available for viewing on the network (step E11), and then the process returns to a state of waiting for a recommendation request from the customer portable terminal 6 (step E1).

FIG. 20 is a flowchart showing a recommender privilege process for granting a privilege to the recommender by the store promotion server 1 when the recommended product is purchased by another customer. It starts at the end of the day. The store visit promotion server 1 accesses the POS terminal group 4 to collect sales data (step F1), and
It is set in the information file 19 (step F2). In this state, a recommended product in which "recommenderer" is written is obtained from the POS information file 19 (step F3), and a "sales number" of the recommended product is obtained (step F4), and the value is 1 or more. That is, it is checked whether the recommended product has been sold (step F5).

Here, when a recommended product is sold,
The "recommended person" is acquired from the POS information file 19, and the process of updating the "total privilege points" in the recommended information file 18 corresponding to the recommended person is performed (step F6). In this case, the update of the "total privilege points" is performed according to the "sale number" of the recommended product. And P
By accessing the OS information file 19, it is checked whether there is still a recommended product in which "recommender" is written, that is, whether the recommender privilege process is completed (step F7). And the above operation is repeated.

FIGS. 21 and 22 show that the recommendation information published on the network is transmitted to the customer portable terminal 6 outside the department store.
It is the flowchart which showed the recommendation information browsing process which the store visit promotion server 1 performs when accessed from. When receiving a recommendation information browsing request in an access standby state from the customer portable terminal 6 (step G1), the store visit promotion server 1 transmits a recommendation information browsing main menu to the requesting entrance / exit terminal 3 (step G2). Although the display contents of the recommendation information browsing main menu screen are not shown, they prompt the user to input a “user ID” and a “password”, and the store visit promotion server 1 receives the “user ID” and the “password” (step G3). The user authentication is performed by referring to the customer information file 14 based on the received data (step G4).

As a result, if the user is not a legitimate user (step G5), the process proceeds to error processing (step G6). If the user is a legitimate user (step G5), the recommended product list and the products on the list are supported. The presence / absence of recommendation information is transmitted to the requesting customer portable terminal 6 (step G).
7). Although the recommended product list is not shown,
It is a list screen of guidance information about recommended products,
The presence / absence of recommendation information indicating whether the product is recommended by another customer is displayed in a mark in association with each product guide information on the list screen.

After transmitting the recommended product list, the store promotion server 1 determines whether or not a product whose recommended information is desired to be browsed is selected and designated from the customer portable terminal 6 (step G8), and the product desired to be browsed is selected. If not, the process returns to step G1 and waits for an access request for recommended browsing. However, when a product desired to be browsed is selected and designated (step G1).
8; Yes), search the recommendation information file 18 based on the selected product, read the recommendation information (product name and recommendation comment) corresponding to the product, and send the requesting customer mobile terminal 6
(Step G9). FIG. 25 shows a product recommendation information screen, in which recommendation information “product name”, “display place”, “price”, and “recommendation comment” are displayed together with a recommender name.

Then, the process proceeds to a step G11 in FIG.
A message as to whether the recommender has a question is transmitted to the requesting customer mobile terminal 6. Here, when the question request is received (step G12), the content of the question is transmitted to the customer mobile terminal 6 of the recommender, and when the answer is received, the answer is transferred to the customer mobile terminal 6 of the information viewer (step G12). Step G13).
Next, an inquiry message asking whether the information viewer purchases the product selected from the recommended product list is transmitted (step G14). As a result, if there is a purchase application, the recommendation information file 18 corresponding to the recommender is transmitted. Is performed to update the "total privilege points" (step G1).
6). Then, a net shopping settlement process is performed for the purchase applicant (step G17).

As described above, in the third embodiment, when the recommendation information transmitted from the customer staying in the department store is received, a privilege is given to the information provider and the recommendation is provided. Since the information is made available for viewing on the network and the viewer of the published recommended information purchases the recommended product, a privilege is given to the information provider (recommender). Through communication between a customer staying inside and another customer outside the department store, product recommendation information can be exchanged, and a service advantageous for sales promotion can be provided. In this case, the store visit promotion server 1 requests the communication connection of the customer portable terminal 6 between the viewer and the recommender in response to the inquiry request by the viewer of the recommendation information published on the network. In addition, transmission and reception of question contents and answer contents can be mediated.

In the third embodiment described above, the customer who browses the recommendation information of a product is intended for a registered member user. However, even if a non-member user can browse the recommendation information. Good. In this case, you may declare that the non-member user is a viewer of the recommendation information. Further, in the above-described third embodiment, a case where a product is recommended has been described. However, the present invention is not limited to a product, and may be a case where a service is recommended.

On the other hand, a computer (store visit promotion server 1)
In contrast, a recording medium (for example, a CD-ROM) on which program codes for executing the above-described units are recorded.
ROM, floppy desk, RAM card, etc.) may be provided. That is, a recording medium having a computer readable program code,
A function in which a customer staying in the store receives recommendation information transmitted from a communication terminal as an information provider, a function of granting a privilege to the information provider who provided the received recommendation information, and A computer-readable computer that records a program for realizing a function of opening the recommended information and a function of detecting that the viewer of the recommended information has purchased the recommended product or used the recommended service A recording medium may be provided.

[0081]

According to the first aspect, when the position of the mobile communication terminal on the customer side is included in the predetermined area, the customer attribute is obtained from the customer information corresponding to the communication terminal, and the customer attribute is acquired. Along with selecting a matching store, transmitting guidance information on the selected store as visit promotion information to the mobile communication terminal on the customer side, and when the customer at the transmission destination that is the visit promotion information has visited the store, Since the privilege is given to the customer, it is possible to attract customers in the vicinity, thereby realizing a service advantageous for sales promotion.

According to the second aspect of the present invention, the visit / exit of the customer is detected based on the terminal identification signal transmitted from the portable communication terminal of the customer, and the store is exited based on the detected visit / exit. We measure the length of stay of the customer who is staying within and give a benefit according to this stay time, so that the customer can stay in the store for a long time,
It is possible to realize services that are advantageous for sales promotion.

According to the third invention, when a customer staying in a store receives recommendation information transmitted from a communication terminal as an information provider, the information provider who provided the recommendation information is Grants privileges and publishes recommended information on the network for browsing, detects that the viewer of the published recommended information has purchased the recommended product or used the recommended service, Even if the customer purchases the recommended product or uses the recommended service, the information provider is given a special benefit, so through communication between the customer staying in the store and other customers Thus, a service advantageous for sales promotion can be realized.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the overall configuration of a store visit promotion system.

FIG. 2 is a diagram showing a database provided on the store visit promotion server 1 side.

FIG. 3 is a block diagram showing the overall configuration of the store visit promotion server 1.

FIG. 4 is a block diagram showing the overall configuration of the entrance terminal 3.

FIG. 5 is a block diagram showing the overall configuration of the customer portable terminal 6.

FIG. 6 is a flowchart showing a store visit guidance process for guiding a customer near a department store to visit a store.

FIG. 7 is a flowchart showing a store visit guidance process following FIG. 6;

FIG. 8 is a diagram showing a route guidance screen guided to the customer portable terminal 6 when the customer is far away from the department store.

FIG. 9 is a view showing a peripheral map guidance screen guided to the customer portable terminal 6 when the customer is near a department store.

FIG. 10 is a diagram showing a configuration of a store visit file 16 provided on the store visit promotion server 1 side.

FIG. 11 is a diagram showing a configuration of a product information file 17 provided on the store visit promotion server 1 side.

FIG. 12 is a flowchart showing a store visit reward process performed by the store visit promotion server 1 to grant a privilege to a customer who has visited a department store according to the long stay.

FIG. 13 is a flowchart showing a product guidance distribution process executed by the store visit promotion server 1 when guiding product information to customers.

FIG. 14 is a diagram showing a display screen of a visitor number disclosure site guided to the customer portable terminal 6 as an information viewer.

FIG. 15 is a view showing a display screen of product guidance data guided to the customer portable terminal 6 side.

FIG. 16 is a diagram showing a configuration of a recommendation information file 18 provided on the store visit promotion server 1 side.

FIG. 17 shows a POS provided on the store visit promotion server 1 side.
The figure which showed the information file 19.

FIG. 18 is a flowchart showing recommendation information processing executed by the store visit promotion server 1 when recommendation information is transmitted from the customer portable terminal 6 of a customer staying in a department store.

FIG. 19 is a flowchart showing recommendation information processing executed by the store visit promotion server 1 when recommendation information is transmitted from the entrance terminal 3 for a customer staying in a department store.

FIG. 20 is a flowchart showing a recommender privilege process for giving a privilege to the recommender by the store visit promotion server 1 when the recommended product is purchased by another customer.

FIG. 21 is a flowchart showing a recommended information browsing process executed by the store visit promotion server 1 when the recommended information published on the network is accessed from the customer portable terminal 6 outside the department store.

FIG. 22 is a flowchart showing recommendation information browsing processing following FIG. 21;

FIG. 23 is a diagram showing a product recommendation information input screen.

FIG. 24 is a diagram showing a product recommendation site screen.

FIG. 25 is a diagram showing a product recommendation information screen.

[Explanation of symbols]

 1 store visit promotion server 2 network 3 doorway terminal 4 POS terminal group 5 communication control device on communication service provider side 6 customer portable terminal 11 department store guidance information file 12 tenant / sales floor guidance information file 13 customer terminal management file 14 customer information file 15 map database 16 visit store file 17 product information file 18 recommendation information file 19 POS information file 101,301,601 CPU 102,302,602 storage device 103,303,603 recording medium 105,305,605 communication control unit 308,608 infrared communication device 309 Gate opening and closing mechanism

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04B 7/26 109T

Claims (17)

[Claims] 1. A store visit promotion system for guiding store visit promotion information for prompting a visit to a store via a network to a mobile communication terminal on the customer side, comprising: customer information storage means for storing and managing customer information; Terminal position acquisition means for acquiring the position of the mobile communication terminal on the customer side; and when the terminal position acquired by the terminal position acquisition means is included in a predetermined area, the customer attribute is obtained from the customer information corresponding to the communication terminal. A store selecting means for acquiring and selecting a store suitable for the customer attribute; and a guide information transmitting means for transmitting guide information on the store selected by the store selecting means to the mobile communication terminal on the customer side as visit promotion information. When a customer who is the transmission destination of the store visit promotion information arrives at the store selected by the store selecting means, a privilege for giving a privilege to the customer Visit promotion system characterized by comprising: means given, the. 2. When the terminal position acquired by the terminal position acquiring means is included in a predetermined area, a positional relationship between the mobile communication terminal and the store is detected. 2. The visit promotion system according to claim 1, wherein the route map information indicating the route of the customer is transmitted to the mobile communication terminal of the customer. 3. When the terminal position acquired by the terminal position acquisition means is included in a predetermined area, the positional relationship between the mobile communication terminal and the store is detected. 2. The store visit promotion system according to claim 1, wherein the peripheral map information is transmitted to a mobile communication terminal of the customer. 4. When the position of the mobile communication terminal on the customer side coincides with the store position selected by the store selecting means, it is determined that the customer who is the destination of the store visit promotion information has visited the store. The visit promotion system according to claim 1, wherein the system is configured to detect. 5. A function for causing a computer to acquire the position of a mobile communication terminal on the customer side, and, when the acquired terminal position is included in a predetermined area, customer information associated with the communication terminal. A function of acquiring a customer attribute from the customer and selecting a store that matches the customer attribute; a function of transmitting guidance information about the selected store to the mobile communication terminal of the customer as store visit promotion information; And a program for realizing a function of giving a privilege to the customer when the customer of the transmission destination who has transmitted the customer comes to the selected store. 6. A store visit promotion method for guiding store visit promotion information for prompting a visit to a store via a network to a customer-side mobile communication terminal, wherein the position of the customer-side mobile communication terminal is acquired. If the acquired terminal position is included in the predetermined range, the customer attribute is acquired from the customer information associated with the communication terminal, a store matching the customer attribute is selected, and information on the selected store is provided. Transmitting the information to the mobile communication terminal on the customer side as store visit promotion information, and granting a benefit to the customer when the transmission destination customer who transmitted the store visit promotion information visits the selected store. A store visit promotion method characterized by doing so. 7. A store visit promotion system for communicating with a portable communication terminal possessed by a customer via a network to favor a customer who has visited a store, wherein a terminal identification signal transmitted from the portable communication terminal on the customer side. Detecting means for detecting visits / exits of the customer, and measuring means for measuring the stay time of the customer staying in the store based on the visits / exits detected by the detection means, And a privilege granting means for granting a privilege according to the stay time measured by the measuring means. 8. The detecting means according to claim 1, wherein said entrance / exit terminal installed near the entrance / exit of the store receives a terminal identification signal transmitted from the portable communication terminal on the customer side, and stores the presence / absence record of the store corresponding to the customer. 8. The store visit promotion system according to claim 7, wherein if there is no store visit record, it is recognized that the store has been visited, and if there is a store visit record, it is recognized that the store has left. 9. A guide information transmitting means for transmitting merchandise guide information to a portable communication terminal on the customer side when a visit is detected by the detecting means. Store visit promotion system. 10. A store visit detected by said detecting means.
A totaling means for totalizing the current number of customers staying in the store based on the exit, and an information publishing means for publishing the current number of customers totalized by the totaling means in a viewable manner. The store visit promotion system according to claim 7, wherein 11. A function for receiving a terminal identification signal transmitted from a portable communication terminal of a customer side to a computer, and detecting a visit / exit of the customer, and a function based on the detected visit / exit of the customer. And a function to measure the stay time of the customer who is staying in the store, and a function to give a privilege according to the measured stay time. 12. A store visit promotion method for communicating with a portable communication terminal possessed by a customer via a network to give preferential treatment to a customer who has come to a store, wherein a terminal identification signal transmitted from the portable communication terminal on the customer side. To detect the customer coming and leaving the store,
A store visit promotion method characterized by measuring the stay time of a customer staying in a store based on the detected visits / exits and giving a privilege according to the measured stay time. 13. A visit promotion system for prompting a visit to a store via a network, wherein a customer staying in the store receives recommendation information transmitted from a communication terminal as an information provider; A privilege granting means for granting a privilege to the information provider who has provided the recommendation information received by the receiving means, an information publishing means for publishing the recommendation information in a viewable manner on a network, Detecting means for detecting that the viewer of the recommended information has purchased the recommended product or has used the recommended service, and wherein the viewer of the recommended information has purchased the recommended product or A store visit promotion system characterized by giving a privilege to the information provider even when used. 14. In response to a request from a communication terminal for a viewer of recommended information published by said information publishing means to inquire of details of recommended contents, a communication terminal of the viewer and a portable communication terminal of the information provider. Requesting a communication connection between the communication terminal and the information provider, and mediating transmission and reception of data performed between the communication terminal on the viewer side and the mobile communication terminal on the information provider side. 13. A store visit promotion system according to item 13. 15. A method of determining whether a viewer of the recommended information has purchased the recommended product or used a recommended service based on sales data collected from a sales data processing device installed in the store. 14. The store visit promotion system according to claim 13, wherein: 16. A function for allowing a customer staying in a store to receive recommendation information transmitted from a communication terminal as an information provider; A function for giving a benefit, a function for making the recommended information publicly viewable on a network, and a viewer of the recommended information published by the information publishing means purchasing the recommended product or using the recommended service. A function to detect and a program to realize. 17. A method for promoting a visit to a store via a network, wherein a customer staying in the store receives recommendation information transmitted from a communication terminal as an information provider and receives the recommendation information. A privilege is given to the information provider who has provided the recommendation information, and the recommendation information is made open for viewing on a network, and a viewer of the published recommendation information purchases the recommended product or provides a recommendation service. A store visit promotion method characterized in that the use is detected.