JP2002109376A - Advertising method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising method that makes an advertisement retain firmly in user's memory by adopting the advertisement itself in a game element. SOLUTION: In a slot machine type pattern combining game, in which a plurality of patterns are respectively displayed on a plurality of displaying parts 7a, 7b and 7c arranged in a prescribed order, in a fluctuating way, and when the combination of the patterns among the parts 7a, and so on when fluctuating display stops turns into a prescribed, 'a hit' is formed, the patterns are composed of advertisement displays 7 which are to be the advertisements for merchandise, etc.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method for advertising a product or service.

[0002]

2. Description of the Related Art Advertising for promoting products, services, etc.
In general, a method of using an advertisement medium such as a newspaper, a magazine, a television, and a radio is used. In recent years, advertising methods using the Internet have also become widespread.

[0003]

The conventional advertising method has a problem that the advertising effect is not improved unless the number of copies and the number of broadcasts are increased, so that the advertising cost is high. There is also a method of increasing the advertising effect by playing a game on the Internet and providing one's own product to the prize, but since the user's attention is focused exclusively on the game, the advertising effect as expected is obtained. I can't.

[0004] The present invention has been made in view of the above, and an object of the present invention is to provide an advertisement method in which an advertisement itself is incorporated into a game element so as to remain strongly in a user's memory.

[0005]

SUMMARY OF THE INVENTION In order to achieve the above object, the present invention provides a method for displaying a plurality of symbols on each of a plurality of display units arranged in a predetermined arrangement in a variable manner, and displaying the symbols when the variable display is stopped. In a slot machine type symbol matching game in which a symbol combination between the symbols is a predetermined mode, the symbol is an advertisement display for advertising a product or the like.

[0006] In the symbol matching game, since the combination of symbols is a condition of "winning", the player gazes at the symbol displayed in a fluctuating manner. In the present invention, since the player is a user and the symbol is an advertisement display, the user always gazes at the advertisement display during the game. Therefore, the image of the product or the like strongly remains in the memory of the user.

In the case where the symbol matching game has been won, the merchandise or the like related to the advertisement display or the merchandise or the like related to the advertisement display provided by the advertisement requester is provided. The merchandise to be provided may be provided as a prize to the player. By doing so, a higher advertising effect can be obtained because the symbol matching game is heated up.

[0008] According to a third aspect of the present invention, the symbol matching game is executed by an information terminal via the Internet or a dedicated line, and the winning information is transmitted to the advertisement requester, and the advertisement requester receiving the information is transmitted. May provide prizes to the player. By doing so, the player can enjoy the symbol matching game using his mobile phone or personal computer whenever he wants, and the advertiser can provide the player with the prize in response to the winning information. Is quick and labor for providing prizes can be reduced.

Further, if the prize introduction page is set as a start condition of the symbol matching game, a higher advertisement effect can be obtained.

[0010]

Embodiment 1 of the present invention will be described below with reference to the drawings. 1 and 2 show the first embodiment.
FIG. 3 is a front view showing a mobile phone, FIG. 4 is a flowchart for explaining a game, FIG. 5 is a front view showing a display screen of the mobile phone, and FIG. 6 is a block showing a configuration of the first embodiment. FIG.

In a first embodiment, the mobile phone 100 is connected to the information terminal 1.
It is an advertising method in the case of. At present, there is a method of using the Internet 2 from the mobile phone 100 via a relay center (for example, an i-mode (registered trademark) center) 3 as shown in FIG. An advertisement requester terminal 5 is connected to the Internet 2 via a Web site 4, and a game site 6 is connected to the Internet 2. As is well known, access to the homepage and the game site 6 on the Internet 2 is performed by the mobile phone 100
You can do this by entering the address from. FIG.
When the game site 6 is directly connected to the relay center 3 as described above, the game site 6 can be directly accessed without connecting to the Internet 2.

The game site 6 stores a program relating to a symbol matching game in a slot machine format, and the symbol matching game can be executed using the display screen 101 of the mobile phone 100. In order to participate in the game, it is necessary to perform a registration application procedure with the operating entity of the game site 6 to obtain an identification number in advance. The entries in the registration application procedure at this time can be used as customer data to the advertisement client.

The game fee may be a monthly fee, a pay-as-you-go system, or a compromise between a monthly fee and a pay-as-you-go system, all of which are applied to the operating costs of the game site 6 including all personnel costs, equipment costs, and the like. . The eclectic system is, for example, 3 months for one month membership fee.
In this method, the right to play the game up to the 0th game is given to the player, and the amount beyond the 0th game is charged as “1 game... Yen”.

On the other hand, the advertisement requester bears the provision of the prize accompanying the "win" and the cost of delivering the prize to the player as the advertisement cost. Alternatively, the advertisement client may pay the operating cost of the game site 6 in addition to the premium and the delivery cost, and the game fee of the player may be free.

[0015] In the slot machine type symbol matching game, for example, one of three rotating drums arranged in three horizontal rows is assigned one for example.
When 0 types of symbols are drawn in an appropriate arrangement order, and the rotating drum is stopped, when the same symbols are lined up in a horizontal line, "hit" is determined. The advertisement method of the present invention focuses on the fact that a player always gazes at a symbol during a game in the slot machine type symbol matching game, and the symbol is configured by an advertisement display serving as an advertisement of a product or the like. It is.

In the first embodiment, the display units 7a, 7b, 7c corresponding to the rotating drum are displayed on the display screen 1 of the mobile phone 100.
01, for example, ten types of advertisement displays 7 are respectively set on the display units 7a, 7b, 7c. Mobile phone 10
If the display screen 101 of “0” is horizontally long or close to a square, the display units 7a, 7b, and 7c are displayed in the same orientation as shown in FIG. 3, but if the display screen 101 is vertically long, the display screen 101 is displayed horizontally. The parts 7a, 7b, 7c are displayed. By doing so, it is possible to enlarge the advertisement display 7. In this case, although not shown, the display screen 101
May be laid on the left side and the operation unit 102 on the right side. This facilitates operation with the right hand. When the advertisement display 7 is small and difficult to see due to the size restriction of the display screen 101, the advertisement display 7 may be overlapped and displayed with a slight shift on the advertisement display 7 which is stopped first as shown in FIG. .

The advertisement display 7 displays a product to be advertised by the advertisement client using a display, 7a,
7b and 7c. In addition, the advertisement display 7 may be a content that promotes the advertisement requester itself, or may be a content that promotes a service provided by the advertisement requester. As an advertisement for the advertisement requester itself, for example, an advertisement for displaying a company name to increase the name recognition may be considered, but in such a case, a product handled by the company may be used. If the product (financial product) handled by the advertisement requester itself is not suitable for a prize, such as a bank, a product selected by the advertisement requester and paid for is regarded as a prize. In order to advertise the services provided by the advertising client, provision of accommodation facilities and provision of food and drink may be considered, but in this case, gifts such as accommodation vouchers (or discount vouchers) and meal vouchers (or discount vouchers) will be offered. Just use it.

Next, an advertisement method using the mobile phone 100 will be described. First, the player accesses the game site 6 from the mobile phone 100. Since an input of an identification number is required as a condition for accessing the game site 6, an identification number obtained in advance is input. The start screen of the game site 6 is a prize introduction page (not shown), and ten kinds of advertisement displays 7 and introduction sentences are displayed.
At this stage, the entire advertisement display 7 surely touches the player's eyes.
For a player who desires more detailed information on the advertisement display 7, a link may be provided between the advertisement display 7 and the homepage of the advertisement requester.

When the prize introduction page ends, the display changes to a top page for starting the game, and three display sections 7a, 7b, 7c are displayed.
The advertisement display 7 is displayed. Advertisement display 7 on this top page may be randomly selected from all advertisement displays 7, but since an added value of the advertising effect can be expected, an application system from the advertisement client is adopted. You may do so.

Next, one of the input keys 103 (for example, “5”) of the operation unit 102 of the mobile phone 100 is assigned to a start button, and the game is started by inputting the start button. When the game is started, as shown in the flowchart of FIG.
7b and 7c fluctuate simultaneously (step S1). The mode of the fluctuation is preferably made to look as if the rotating drum is rotating.

Next, the change of the advertisement display 7 is stopped (step S2), and the display unit 7a,
It is determined whether the combinations of the advertisement displays 7 of 7b and 7c are aligned in a horizontal line (step S3). If the stop mode of the variable display is set to be gradually and gradually stopped, the time during which the player gazes at the advertisement display 7 becomes longer, and the advertisement effect is enhanced. Here, if the display is not complete, the user is prompted to input whether or not to continue the game (step S4), and if "5" is input from the input key 103 of the mobile phone 100, the process returns to step S1 to resume the game. The game is ended when “0” is input from the input key 103, for example.

On the other hand, when the combinations of the advertisement displays 7 are aligned in a row in step S3, "GET!" Indicating "hit" is displayed on the display screen 101 of the mobile phone 100 (step S5), and the hit is performed. Is transmitted to the game site 6 (step S6). Upon receiving this information, the game site 6 transmits the information of the winning player to the advertisement requester of the advertisement display 7 that has been the target of the winning (step S7). The advertisement client receiving this transmission delivers a predetermined prize to the player's house based on each information as shown in FIG.

The method of delivering the prize may use an existing sales network such as a convenience store 8 as shown in FIG. For example, based on the winning information, a password is transmitted from the game site 6 to the player's mobile phone 100 as a proof of the winning, and the player goes to the convenience store 8 and gives his / her own identification number to the terminal installed there. You enter a password, and if they match, you can receive a prize. By introducing such a system, it is possible to expect the effect of suppressing distribution costs, and of course, it is possible to use low-priced products that are not suitable for home delivery, such as one canned coffee or one tofu, as a prize. Increase the odds of winning and the range of products that can be advertised,
There is an advantage.

Next, when a series of processes relating to "winning" are completed, an input is made to determine whether or not to continue the game (step S8). If "5" is input from the input key 103 of the mobile phone 100, step S1 is performed. And the game is performed again. For example, when "0" is input from the input key 103, the game is ended.

Embodiment 2 is an advertisement method in the case of using a personal computer (not shown) as the information terminal 1. When the personal computer is connected to the Internet 2, the advertisement method can be simply performed via the Web site 4. It is possible to access the game site 6. The details after the access are the same as in Embodiment 1. Therefore, the description is omitted.Of course, when the personal computer is used as the information terminal 1, the display screen is much larger than the mobile phone 100. Therefore, the advertisement display 7 can be expressed more precisely.

Although the present invention has been described with reference to the embodiment, the present invention is, of course, not limited to the above embodiment. For example, in the embodiment, the browsing of the prize introduction page is set as a condition for starting the game, but the prize introduction page may be set so that only the applicant can view the prize introduction page. Also,
In the embodiment, the advertisement display 7 is set to 10
Although the type is set, when the number of advertisements is large, the game may be played by dividing into genres. For example, categories such as a genre of cosmetics, a genre of health food, and a genre of home appliances are displayed, and a genre selection screen is displayed before the above-described game start top page, and a genre desired by the player is selected. By doing so, the users targeted for the advertisement can be narrowed down naturally, and the effectiveness of the advertisement is further improved.

In the embodiment, the number of games per player is not limited. However, when the game site 6 is occupied by only a small number of players, for example, one game per player is required. The number of games may be limited, for example, by limiting the number of games per day to an appropriate number (for example, 20 games).

[0028]

In the symbol matching game, since the combination of symbols is a condition of "hit", the player always gazes at the symbol displayed in a variable manner. In the present invention, since the player is a user and the symbol is an advertisement display, the user always gazes at the advertisement display during the game. Therefore, a product or the like can be strongly impressed on the memory of the user even with a small number of display times.

Further, when the symbol matching game is won as in claim 2, a product or the like related to the advertisement display or a product or the like related to the advertisement display provided by the hit is provided by the advertisement requester. By providing a product or the like to the player as a prize, a higher advertising effect can be obtained because the symbol matching game is heated.

[0030] According to a third aspect of the present invention, the symbol matching game is executed by an information terminal via the Internet or a dedicated line, and the winning information is transmitted to the advertisement requester, and the advertisement requester receiving the information is transmitted. Will provide players with prizes so that players can enjoy symbol matching games using their mobile phones and personal computers whenever they like, Since the prize is provided to the player, the provision of the prize is speedy, and the labor for providing the prize can be reduced.

Further, if the prize introduction page is set as a start condition of the symbol matching game as in claim 4, a higher advertisement effect can be obtained because the player always looks at the prize.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a configuration of a first embodiment.

FIG. 2 is a block diagram showing a configuration of the first embodiment.

FIG. 3 is a front view showing a mobile phone.

FIG. 4 is a flowchart illustrating a game.

FIG. 5 is a front view showing a display screen of the mobile phone.

FIG. 6 is a block diagram showing a configuration of the first embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Information terminal 2 ... Internet 7 ... Advertising display 7a, 7b, 7c ... Display part

Claims (4)

[Claims] 1. A plurality of symbols are variably displayed on each of a plurality of display units arranged in a predetermined arrangement, and when a combination of symbols between the display units when the variability display is stopped is in a predetermined mode, a "hit" In the symbol matching game of the slot machine format, the symbol is constituted by an advertisement display for advertising a product or the like. 2. In the case where the symbol matching game is a hit, a game or the like related to the advertisement display, a product or the like related to the advertisement display, or a product or the like provided by the advertisement requester as a prize is obtained as a prize. The advertisement method according to claim 1, wherein the advertisement method is provided to a user. 3. The symbol matching game is executed on an information terminal via the Internet or a dedicated line, and the winning information is transmitted to an advertisement requester, and the advertisement requester receiving the information provides the player with a prize. 3. The advertisement method according to claim 2, wherein the advertisement is performed. 4. The advertisement method according to claim 1, wherein browsing of a prize introduction page is set as a start condition of the symbol matching game.