JP2002198919A - Equipment and system of broadcast confirmation - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a broadcast confirmation equipment and system which enables to confirm the broadcasting commercial message easily and adequately. SOLUTION: A broadcast confirmation equipment and system is composed of a schedule information reception part 16 which receives a commercial specified information and broadcast schedule information on noteworthy commercial data, a data reception part 12 receives the digital data of broadcast, a broadcast condition detection part 14 which detects the broadcast condition of the commercial data bases on the digital data and a broadcast confirmation part 20 detects whether the broadcast condition of the noteworthy commercial data is on the broadcasting schedule or not based on the broadcast condition.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a broadcast confirmation technology. The present invention particularly relates to a broadcast confirmation device and a broadcast confirmation method for confirming the contents of a broadcast by digital data.

[0002]

2. Description of the Related Art The point of an advertisement is how to make it visible to a large number of people. For this reason, advertisement broadcasting is frequently performed in so-called mass media such as television broadcasting and radio broadcasting. In order to broadcast an advertisement, an advertiser needs to make a contract for an advertisement broadcast with a broadcasting station. In this contract, for example, the period for broadcasting the advertisement, the number of times, the broadcast time of the advertisement, the time zone for broadcasting the advertisement, and the like are determined. Under this contract, a broadcast station broadcasts advertisements.

[0003]

However, there is a case in which a case where a broadcast station does not broadcast an advertisement as many times as a contract has been taken up as news. There is a desire to confirm whether or not. For this purpose, for example, it is conceivable that the advertiser himself watches and confirms the broadcast, but this takes a lot of trouble. In addition, a service for confirming an advertisement broadcast is also known in place of an advertiser, but even in such a case, a person watches the broadcast and performs a confirmation operation.

[0004] The present invention has been made in view of such a problem, and an object of the present invention is to provide a technique which can easily and appropriately confirm the broadcast content of an advertisement.

[0005]

One embodiment of the present invention relates to a broadcast confirmation device (hereinafter, also simply referred to as "device").
This device confirms the contents of the broadcast by digital data, the digital data includes advertisement data, and the advertisement data is associated with digital format advertisement identification information for identifying itself, The apparatus includes: a schedule information receiving unit that receives advertisement specifying information and broadcast schedule information for noticeable advertisement data; a data receiving unit that receives broadcast digital data; and a broadcast status of the advertisement data based on the digital data. And a broadcast confirmation unit that detects whether the broadcast status of the noticeable advertisement data is in line with the broadcast schedule based on the broadcast status.

[0006] In this device, advertisement specifying information and broadcast schedule information are received for noticeable advertisement data.
Receive the broadcast digital data. Then, based on the digital data, the broadcast state of the advertisement data is detected, and based on the broadcast state, it is detected whether or not the broadcast state of the noticeable advertisement data is in line with the broadcast schedule. Therefore, it is possible to easily and appropriately confirm whether or not the broadcast state of the advertisement data is in line with the broadcast schedule.

[0007] In this apparatus, the broadcast schedule information includes a description about the number of times to broadcast the noticeable advertisement data within a predetermined period, and the broadcast state detection unit determines that the advertisement data was actually broadcast during the period. The number of times may be detected.

In this apparatus, the broadcast schedule information includes a description of a time zone in which the notable advertisement data is to be broadcast, and the broadcast status detecting unit detects the time zone in which the advertisement data is actually broadcast. It may be.

[0009] In this apparatus, the broadcast schedule information includes a description of a broadcast station to which the notable advertisement data is to be broadcast, and the broadcast status detection unit detects the broadcast station where the advertisement data is actually broadcast. It may be.

It is to be noted that any combination of the above-described components and any conversion of the expression of the present invention between an apparatus, a method, a system, and a computer program are also effective as embodiments of the present invention.

[0011]

FIG. 1 shows a configuration of a broadcast confirmation apparatus 10 according to an embodiment. Each component of the broadcast confirmation apparatus 10 can be realized by a hardware component, usually a CPU, a memory, and a broadcast confirmation program loaded in a memory of an arbitrary computer. It is understood by those skilled in the art that there are various modifications. FIG. 1 does not show a configuration in hardware units but shows blocks in function units.

In the broadcast confirmation apparatus 10, the data receiving section 12 receives digital data broadcast from a plurality of broadcast stations via an antenna (not shown). Here, the digital data includes advertisement data, and the advertisement data is associated with digital format advertisement identification information for identifying itself. When receiving digital data broadcast from a broadcasting station via a satellite, an antenna for satellite broadcasting may be used as an antenna.
When receiving digital data broadcast from a broadcasting station via a terrestrial relay station or the like, a terrestrial digital broadcasting antenna may be used.

[0013] The broadcast status detecting section 14 is provided with a data receiving section 12.
Based on the received digital data, the broadcast state of the advertisement specifying information and the advertisement data is detected, and the advertisement specifying information and the broadcast state are stored in a broadcast state table of the storage unit 18 described later. In the present embodiment, as the broadcast status, the date when the advertisement data was actually broadcasted, the time zone when the advertisement data was actually broadcasted, the channel number where the advertisement data was actually broadcasted, and the advertisement data was actually broadcasted Detect the number of times.

The schedule information receiving unit 16 receives the advertisement specifying information and the broadcast schedule information for the advertisement data to be noticed from the advertiser or the like, and stores the advertisement specifying information and the broadcast schedule information in the broadcast schedule table of the storage unit 18. Schedule information reception unit 1
6 may receive the advertisement specifying information and the broadcast schedule information from an input device such as a mouse device or a keyboard device, or may receive the information from another terminal connected via a network. In the present embodiment, as the broadcast schedule information, a channel number of a broadcast station as an example of a description about the broadcast station,
A period in which the advertisement data is to be broadcast, a time zone in which the advertisement data is to be broadcast, and the number of times the advertisement data is to be broadcast are received.

The storage unit 18 stores a broadcast schedule table and a broadcast status table. FIG. 2 is a diagram illustrating an example of the broadcast schedule table stored in the storage unit 18. The broadcast schedule information table includes a CMID column 30 and a channel column 32.
, A period column 34, a time zone column 36, and a number-of-times column 38. The CMID column 30 stores advertisement specifying information that specifies advertising data to be noted. The channel column 32 stores a channel number of a broadcasting station to broadcast the corresponding advertisement data. The period column 34 stores a period during which the advertisement data is to be broadcast. The time zone column 36 stores a time zone in which the advertisement data is to be broadcast. The number-of-times column 38 stores the number of times advertisement data should be broadcast. For example, in the top row of the table, the advertisement identification information is “CM0001”, the channel number of the broadcast station to be broadcast is “4”, and the broadcast period is “2000/12/23 to 2000/12 / 24 ", the time zone to be broadcast is" 19:00 to 20:00 ", and the number of times to broadcast is" 3 "
Times.

FIG. 3 is a diagram showing an example of the broadcast status table stored in the storage unit 18. As shown in FIG. The broadcast status table is
A date field 40, a time zone field 42, a channel field 44,
It has a CMID column 46 and a frequency column 48. Date field 40
Stores the date when the advertisement data was actually broadcast. The time zone column 42 stores the time zone in which the advertisement data was actually broadcast. The channel column 44 stores the channel number of the broadcasting station on which the advertisement data was actually broadcast. CMID
The column 46 stores advertisement identification information of the advertisement data. The number-of-times column 48 stores the number of times the advertisement data was actually broadcast. For example, the top row of the table indicates that the date on which the advertisement data was broadcast is “2000/12/23”, the broadcast time zone is “0:00 to 1:00”, and the broadcast channel is The number is “4”, the advertisement specifying information of the broadcast advertisement data is “CM0057”, and the number of broadcasts is “3”.

Returning to FIG. 1, the broadcast confirmation section 20 confirms whether or not the broadcast state of the noticeable advertisement data is in line with the broadcast schedule based on the broadcast state, and notifies the result output section 22 of the result. I do. In the present embodiment, the broadcast confirmation unit 20
The advertisement specifying information, the number of channels, the period, the time period, and the number of times are extracted from the broadcast schedule table stored in the storage unit 18, and the record corresponding to the advertisement specifying information, the number of channels, the period, and the time period are extracted from the broadcast status table. Next, the broadcast confirmation unit 20 sets the number column 4
8 is counted, and it is detected whether or not the counted number matches the number taken out from the broadcast schedule table. If they match, it is confirmed that the broadcast status is being performed according to the broadcast schedule. The result is notified to the result output unit 22, and if they do not match, the result output unit 22 is notified of the confirmation result indicating that the broadcast situation is not being performed according to the broadcast schedule.

The result output unit 22 outputs the confirmation result notified from the broadcast confirmation unit 20. For example, the confirmation result may be output to a display device, or the confirmation result may be transmitted to a predetermined terminal via a network.

FIG. 4 is a flowchart for explaining the operation of the broadcast confirmation device 10. In the broadcast confirmation device 10,
The schedule information receiving unit 16 receives the advertisement specifying information and the broadcast schedule information for the advertisement data to be noticed from the advertiser or the like (S100), and stores the advertisement specifying information and the broadcast schedule information in the broadcast schedule table of the storage unit 18. Further, the data receiving unit 12 receives digital data broadcasted from a broadcasting station via an antenna (not shown) (S102), and the broadcast situation detecting unit 14 determines that the advertisement specifying information and the advertisement have been set based on the received digital data. The broadcast state of the data is detected (S104), and the advertisement specifying information and the broadcast state are stored in the storage unit 18.
In the broadcast status table.

Next, the broadcast confirmation unit 20 confirms, based on the broadcast status stored in the storage unit 18, whether the broadcast status of the noticeable advertisement data is in line with the broadcast schedule (S106). The result is notified to the result output unit 22.
The result output unit 22 outputs the confirmation result notified from the broadcast confirmation unit 20 (S108). Thus, it is possible to appropriately confirm whether or not the advertisement data has been actually broadcast according to the broadcast schedule.

The present invention has been described based on several embodiments. These embodiments are exemplifications, and it is understood by those skilled in the art that various modifications can be made to the combination of each component and each processing process, and such modifications are also within the scope of the present invention. By the way. For example, in the above embodiment, digital data broadcasting by radio waves has been described as an example, but the present invention is not limited to this.
Broadcast of digital data by cable, ie, CATV
(Cable television). The same applies to Web television via the Internet.

In the above embodiment, a broadcast schedule of noticeable advertisement data is received in advance, and then the broadcast status is detected. However, the present invention is not limited to this, and the broadcast status is detected in advance. Thereafter, a broadcast schedule of the advertisement data may be received.

Further, in the above embodiment, all the broadcast situations of the advertisement data included in the digital data broadcasted from a plurality of broadcast stations are detected, and based on the broadcast situation, the broadcast of the noticeable advertisement data is performed. Although it is configured to detect whether or not the situation is in line with the broadcast schedule, the present invention is not limited to this. For example, only the broadcast situation of noticeable advertisement data is detected, and attention is paid based on the broadcast situation. Alternatively, it may be detected whether or not the broadcast state of the advertisement data to be broadcast is in line with the broadcast schedule.

In the former case, by storing the broadcast state of the detected advertisement data, it is determined whether or not the broadcast state of the predetermined advertisement data is in line with the broadcast schedule after the advertisement data is actually broadcast. In the latter case, the storage capacity required for storing the broadcast status can be suppressed.

In the above embodiment, the channel number of the broadcasting station, the period in which the advertisement data is to be broadcast, the time zone in which the advertisement data is to be broadcast, and the number of times in which the advertisement data is to be broadcast are compared with the broadcast situation. However, the present invention is not limited to this. For example, any one or a combination of a plurality of them may be compared with the broadcast situation. Furthermore, the situation may be checked from other viewpoints. In short, it is enough that the checking of the advertisement can be made more efficient.

[0026]

According to the present invention, the broadcast contents of an advertisement can be easily and appropriately confirmed.

[Brief description of the drawings]

FIG. 1 is a diagram showing a configuration of a broadcast confirmation device according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an example of a broadcast schedule table stored in a storage unit.

FIG. 3 is a diagram illustrating an example of a broadcast status table stored in a storage unit.

FIG. 4 is a flowchart illustrating an operation of the broadcast confirmation device.

[Explanation of symbols]

10 broadcast confirmation device, 12 data receiving unit, 14
A broadcast status detection unit, 16 schedule information reception unit, 18 storage unit, 20 broadcast confirmation unit, 22 result output unit.

Claims (5)

[Claims] 1. A device for confirming the contents of a broadcast by digital data, wherein the digital data includes advertisement data, and the advertisement data is associated with digital format advertisement identification information for identifying itself. The apparatus comprises: a schedule information receiving unit for receiving advertisement specifying information and broadcast schedule information for noticeable advertisement data; a data receiving unit for receiving broadcast digital data; and an advertisement data unit based on the digital data. A broadcast status detection unit that detects a broadcast status of the advertisement data, and a broadcast confirmation unit that detects whether the broadcast status of the noticeable advertisement data is in line with the broadcast schedule based on the broadcast status. Broadcast confirmation device. 2. The broadcast schedule information includes a description about the number of times the noticeable advertisement data is to be broadcasted within a predetermined period, and the broadcast state detection unit is configured to broadcast the advertisement data during the period. 2. The broadcast confirmation device according to claim 1, wherein the number of times the broadcast has been detected is detected. 3. The broadcast schedule information includes a description about a time zone in which the noticeable advertisement data is to be broadcast, and the broadcast status detection unit detects that the advertisement data is actually broadcast in a time zone. The broadcast confirmation device according to claim 1, wherein: 4. The broadcast schedule information includes a description of a broadcast station to broadcast the noticeable advertisement data, and the broadcast state detection unit detects that a broadcast station at which the advertisement data is actually broadcast is detected. The broadcast confirmation device according to any one of claims 1 to 3, wherein: 5. A method for confirming the contents of a broadcast by digital data, wherein the digital data includes advertisement data, and the advertisement data is associated with digital format advertisement specifying information for specifying itself. The method comprises the steps of receiving advertisement identification information and broadcast schedule information for noticeable advertisement data, receiving broadcast digital data, and detecting a broadcast state of the advertisement data based on the digital data. And a step of detecting, based on the broadcast status, whether or not the broadcast status of the noticeable advertisement data is in line with the broadcast schedule.