JP2002189925A - Advertising management server on the Internet - Google Patents

Abstract

(57) [Summary] (With correction) [Problem] To provide an advertisement management server that automatically checks the content of a web page on which advertisement headlines are posted on the Internet. An advertisement management server (10) manages a URL and a last update date of an advertisement headline acceptance web page developed by an advertisement insertion recipient on the Internet. When the advertisement headline B embedded in the advertisement headline reception web page A is clicked (event C), the advertisement management server 10 receives the notification of the event C and records the history of the event C. Further, the user recognizes the update date D of the web page A and compares it with the last update date E registered in the database 10b.
Check for updates since the 0b registration. If it has been updated, the new web page A is obtained from the Internet, and its contents are analyzed by a predetermined algorithm. If any violation of the contract with the advertising recipient is detected, the event will be notified to the person in charge of the advertising agency.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to an advertisement management server for automatically inspecting the contents of a web page in which a hyperlink type advertising headline such as a banner is posted on the Internet.

[0002]

2. Description of the Related Art The Internet advertising market is growing every year. Banner advertisements have existed as the most common advertising method in this advertising market, and have changed the service mode based on various proposals. Banner advertisements can be said to be Internet advertisements that appeal to consumers as so-called "headlines" or "signboards" in which image files are pasted on web pages and hyperlinked to text articles provided by advertisers. The price is usually set by the number of exposures (referred to as impressions, page views, etc.) or the time period, and in some cases, the price rises or falls depending on the quality and quality of the page where the advertisement is placed. In addition, a click-guaranteed service that guarantees the number of clicks for a certain medium cost has appeared, which can be said to be a success-reward-type service for guiding consumers to a site where an advertisement body article is posted.

[0003] A representative advertising agency handling such banner advertisements is a specialized advertising agency called REP. Such an advertising agency has many companies as advertisers, produces and manages banners for each advertiser, and distributes these banners collectively to the homepage of a huge number of advertising recipients recruited and contracted separately, It is responsible for centralizing advertisement distribution on the Internet. Recently, not only banner advertisements but also text link advertisements have been treated in the same manner as hyperlink advertisements, and have become a part of Internet advertisements.

[0004]

At a glance, Internet advertising has been steadily developing along with the momentum of the Internet-related industry, but also has its own problems. That is, it is a problem rooted in characteristics unique to the Internet such as anonymity in which each user's face is invisible and hardly restricted by use time and place, in other words, a problem based on the morals of the Internet user. For example, suppose that a person who wants to post a banner advertisement or the like or wants to post a banner advertisement or the like and earn income according to the number of clicks has contracted with an advertising agency and has become an ad insertion recipient . There is no problem if the advertiser keeps the content of his homepage unchanged from the one at the time of contract and without contractual (or ethical) violations.

[0005] However, if the number of visitors to the homepage on which the banner advertisement is posted is small, the number of people who click the banner advertisement naturally becomes small, so that
Some people are changing the content of their homepage in order to get a lot of clicks at once. At this time, it is easier and less troublesome to change the contents of the page to include so-called adult images or bulletin boards than to make the page contents more useful, practical, and attractive. In fact, at the time of signing a banner posting contract with an advertising agency, there are many cases where after the contract, the content is changed to an adult site etc. .

Conventionally, in order to cope with such a case, specialized check personnel are arranged to periodically browse the homepage of the advertisement recipient, and the contents include obscene images and unreasonable language. Was monitored for any violations of specified contractual conditions. If such monitoring is not carried out and banner displays on adult sites are continued to be overlooked, it means that advertisements that degrade the quality of the advertiser's image are performed on their own, and the advertising effect itself can be expected. Disappears. In addition, irresponsible remarks are frequently made on accusation-related bulletin boards and the like, and the roots of the problem are deep, such as cases that develop into social problems.

The present invention has been made in view of such circumstances, and an advertisement management server for automatically inspecting the contents of a web page on which a hyperlink type advertising headline such as a banner is posted on the Internet is provided. The purpose is to provide.

[0008]

SUMMARY OF THE INVENTION The present invention has been made to achieve the above object, and a first invention is an advertisement management server comprising a computer system connected to the Internet. ) To (9). (1) An advertisement management server operated on the Internet by an advertising agency that has contracted with a large number of advertisers and a large number of advertising insertion recipients, and a web page displayed by the advertising insertion recipient on the Internet. The information processing is performed by adding an advertisement headline provided by the advertiser to the user in a hyperlink format so as to be displayed to a viewer. (2) The advertisement management server makes a database of the headlines provided by the advertisers, the URL of the advertiser website to be hyperlinked from each headline, the number of clicks by the web viewer on each headline, and the like. to manage. (3) The advertisement management server manages the URL and the last update date of the advertisement headline acceptance web page developed on the Internet by the advertisement insertion recipient in a database. (4) When the advertisement headline receiving web page is delivered to the browser of the browser computer, a request is issued from the browser computer to the advertisement management server by the function of the headline acquisition command embedded in the web page. In response, the advertisement management server sends an appropriate advertisement headline to the viewer computer, whereby the advertisement headline is incorporated and displayed on the web page on the viewer computer. (5) When the advertisement headline B incorporated in the page A is clicked while the advertisement headline acceptance web page A is displayed on the browser computer, the event C is transmitted from the browser computer to the advertisement management server. In response, the advertisement management server returns the URL of the advertiser website corresponding to the headline B to the viewer computer, thereby hyperlinking the viewer computer to the advertiser website. (6) In response to the notification of the event C, the advertisement management server records a history that the advertisement headline B incorporated in the advertisement headline receiving web page A has been clicked in an appropriate data format. (7) In response to the notification of the event C, the advertisement management server recognizes the update date D of the advertisement headline receiving web page A, and the update date D related to the web page A registered in the database. To determine whether web page A has been updated since the database registration. (8) When the advertisement headline receiving web page A related to the event C has been updated since the database registration, the advertisement management server acquires the new web page A from the Internet, and uses a predetermined algorithm for the content thereof. Performs analysis processing. (9) As a result of analyzing the content of the advertisement headline receiving web page A, if the advertisement management server detects content that violates the contract with the advertisement insertion recipient, the advertisement management server notifies the event to the person in charge of the advertising agency. Notice.

[0009] A second invention is the advertisement management server according to the first invention, wherein as a result of analyzing the contents of the advertisement headline receiving web page A, contents which violate the contract with the advertisement insertion recipient are detected. In such a case, the event is notified to an advertisement placement recipient or an advertiser.

[0010] A third invention is the advertisement management server according to the first or second invention, wherein the advertisement management server according to the first or second invention performs an analysis process of the advertisement headline receiving web page A which is executed because it has been updated since the database registration. The configuration data of the web page to be analyzed is selected into image data and character data, and analysis processing is performed on each of them.

A fourth aspect of the present invention is the advertisement management server according to the third aspect, wherein the flesh-colored area extracting step of extracting a flesh-colored area from the image data of the advertisement headline receiving web page A; When the total area is equal to or larger than the reference, an area combination pattern classifying step of classifying whether or not a plurality of skin color areas selected in the order of larger areas of the plurality of skin color areas in the image data belongs to any of predetermined area combination patterns. A skin color distribution feature amount calculating process for obtaining a skin color distribution feature amount correlated with the density / discreteness of each skin color region from the area and the center of gravity of a plurality of skin color regions extracted from the classified image data; A pattern-based determination process of determining whether the image is a non-target image based on the pattern-based reference, and a skin color component of the image data that is not a target image and discriminated from the determination. A face image determination process of determining whether or not an image is an unintended image by illuminating a face image feature amount table with respect to the feature amount, and approximating a skin color distribution feature amount of the processing target image data with a recorded value of the face image feature amount table When the degree is equal to or higher than the standard, the advertisement headline receiving web page A is determined by a processing algorithm including a final determination step of determining the image as an unintended image and determining that the other image is not likely to be an obscene nude image. An advertisement management server for performing analysis processing on image data to be configured.

[0012] A fifth invention is an advertisement management server according to the third or fourth invention, wherein the advertisement management server is negotiated between the advertisement agency and the advertisement insertion recipient, and can be inserted together with the advertisement headline. A banned glossary in which terms that have been previously selected as inappropriate are registered, and a term that has been pre-selected as being posted but requiring attention to the public's reaction to posting is registered. The terminology requiring attention is provided, and based on each terminology, it is checked whether the character data constituting the advertisement headline receiving web page A contains a term of interest or a term prohibited from publication. An advertisement management server for performing the analysis processing on the advertisement.

[0013]

DETAILED DESCRIPTION OF THE INVENTION An advertising agency ("agency") connected to the Internet has contracts with a number of advertisers and a number of advertising recipients. The advertiser is, for example, a general company, and concludes an advertising contract with the agency focusing on Internet advertisements such as banner advertisements with the aim of enhancing the image of its own brand and promoting sales of products and services. Advertisement recipients (hereinafter, “recipients”) are, for example, general citizens who set up and operate personal websites, and attach high-quality banner ads, etc. that exhibit an aesthetic atmosphere to their homepages to enhance their texture. The company signs an advertising headline contract with an agency in response to a desire for design and a desire to earn advertising revenue according to the number of clicks.

The agency is provided with the advertisement management server of the present invention and stands between the two, and the recipient adds the advertisement headline provided by the advertiser to the page of the personal site displayed on the Internet in the form of a hyperlink. And perform information processing to be shown to the viewer. Note that this advertising headline is meant to include any medium as long as it takes a hyperlink format such as a banner or a text link. The web page to which the advertisement headline is attached is referred to as an advertisement headline receiving web page.

=== Main System Configuration === Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings. FIG. 1 is a diagram showing a schematic configuration of an Internet advertisement system including an advertisement management server of the present invention. Advertising management server 10 provided by the agency
Connects to the Internet and functions as a web server and email server. Also, an ad headline such as a banner provided by many advertisers and a URL of an advertiser website to be hyperlinked from each ad headline
Then, the number of clicks by the viewer on each advertising headline is stored in a database and managed. This database is referred to as a heading management database 10a. Advertising headlines in the management database 10a are managed by being assigned IDs, and a relation table based on the IDs is created.

In addition, a history update database 10b in which the URL and the last update date of the advertisement headline acceptance web page developed by the recipient on the Internet are stored in a database.
We also prepare and manage. It should be noted that the storage resources storing these databases and other accompanying devices are usually provided integrally with the advertisement management server, but are provided on other computers and storage resources connected by a network, and are provided with organic information. , A distributed processing system linked to.

The advertisement management server 10 has the above-described configuration, and performs an advertisement heading, a billing process associated with a click operation on the headline, and management of recipients and advertisers.
Responsible for detecting alterations to breach of contract for the headline-accepting web page. This detection targets both image and text data, and eliminates the advertiser's attachment to a low-quality advertiser-receiving web page contrary to the advertiser's will.

The advertisement headline receiving web page created and managed by the recipient is stored in a memory space provided by a provider contracted by the recipient, and the storage destination is a Web server provided by the provider. 2
It becomes 0. As a general viewer, this Web server 20
Will be designated and accessed on the viewer computer 30. It is the advertiser's website that hyperlinks from the ad headline affixed on this ad headline receiving web page. Advertiser website is “signboard”
Unlike the advertising headline that plays the role of, this is advertising content in which the text of the advertising content is displayed. The advertiser website is appropriately created and updated according to the appeal concept under the control of the advertiser, and stored in the advertisement content server 40. Then, the viewer computer 3 is re-processed by the redirection process when the headline is clicked.
0 is delivered.

=== Main Flow of Management Procedure === FIG. 2 is a flowchart showing an example of an advertisement management procedure in the advertisement management server of the present invention. Next, the actual procedure for managing an advertisement by the advertisement management server 10 of the present invention will be described in detail. Here, the viewer computer 30 is already the Web server 20
And HTTP request / response, and it is time to acquire a certain advertisement headline receiving web page A. This advertisement headline receiving web page A (hereinafter referred to as web page A) is
Is transmitted from the browser computer 30 to the advertisement management server 10 by the function of the headline acquisition command sentence incorporated in the web page A. The headline acquisition command contains at least the ID of the advertisement headline to be obtained from the advertisement management server 10.

The advertisement management server 10 receives this request (step s100), and recognizes the ID of the advertisement headline included in the request. An appropriate advertisement headline B to be inserted into the web page A is searched in the headline management database 10a based on the ID. ID
Is found, the data is copied and transmitted to the viewer computer 30 (step s101). As a result, the advertisement headline B is incorporated and displayed on the web page A in the viewer computer 30. In addition, the advertisement management server 1
Although the description has been given of acquiring and displaying an advertisement headline from 0, it is common for an actual viewer to unconsciously view as a page component originally included in the web page A unconsciously.

Web page A is stored in the viewer computer 30.
Is displayed, when the advertisement heading B incorporated in the web page A is clicked, the viewer computer 30 notifies the advertisement management server 10 of the event C. Note that the click on the advertisement heading includes not only a click operation with a mouse but also a general selection operation. Upon receiving the notification of the event C (step s102), the advertisement management server 10 extracts the URL of the advertiser website corresponding to the advertisement headline B from the headline management database 10a and returns it to the viewer computer 30 (step s103). ). This causes the viewer computer 30 to hyperlink to the advertiser website.

On the other hand, the history that the advertisement headline B incorporated in the web page A has been clicked is recorded in the headline management database 10a in an appropriate data format (step s104). The total number of clicks is accumulated for each advertisement headline in association with the recipient who manages the clicked web page A, and the advertiser is billed every predetermined period. This advertising fee is determined by contract and is allocated to recipients according to the number of clicks.

The advertisement management server 10, which has received the notification of the click event C, performs the operation of recognizing the update date D of the web page A in parallel (step s105). For the URL of the web page A where the click event C has occurred, a file information reference method in the HTTP request / response (for example, “HEAD” that returns the update date and time of the object but does not return the object itself)
Is issued, the update date D of each file linked to the URL of the web page A is referred to. Then, the update date D is compared with the last update date E relating to the web page A registered in the history management database 10b, and it is determined whether the web page A has been updated since the registration of the history management database 10b. Judgment (Step s
106).

According to this determination, if the web page A targeted for the click event C has been updated since the registration of the history management database 10b, the new web page A
From the Internet (step s10
7). At the time of acquisition, a page configuration file may be automatically collected by operating a robot program,
Other appropriate methods can also be adopted. If the information has not been updated, the process ends. The content of the acquired new web page A is sorted into image data and character data (step s108), and each of them is subjected to analysis processing (steps s109 and s109 ').

[0025] This analysis processing may include matters that violate the terms and conditions between the recipient, the agency, and the advertiser, such as obscenity nude images and words that slander others.
This is carried out for the purpose of detecting whether or not a page alteration has occurred in which the content of the web page A includes a broadcast-prohibited term, an advertisement of a rival competitor, or the like. From such a viewpoint, the advertisement management server 10 analyzes and determines the content of the web page A (steps s110 and s11).
0 ′), when the content that violates the contract with the recipient is detected, the event is notified to the person in charge of the agency (or the recipient or the advertiser) (step s11).
1). If it is determined that there is no problem in the content of the web page A, the last update date E for the web page A in the history management database 10b is updated, and the process ends.

=== Example of Character Data Analysis Process === Next, a specific method relating to the content analysis of the web page A described above will be described. The present applicants have previously developed and put into practical use a system for automatically checking for inappropriate comments on an electronic bulletin board operated on the Internet or the like (Japanese Patent No. 2951307). By combining this with the advertisement management server 10 of the present invention, character data on the web page A can be analyzed simply and quickly.

Regarding this analysis processing, the advertisement management server 10
Has a banned glossary and a glossary of caution. A banned glossary is a database in which terms that are negotiated between the agency and the recipient and that are pre-selected as inappropriate to be displayed along with the advertising headline are registered. It is managed by a database management system DBMS on the advertisement management server 10. The glossary of caution is a database managed by the database management system DBMS on the advertisement management server 10 as well, and although publication is permitted together with the advertisement headline, it is necessary to pay attention to the reaction of society to the publication. Terms that have been selected in advance are registered.

The advertisement management server 10 has a web page A
For the character data acquired for, whether or not a cautionary term or a banned term is included is identified based on each of the above glossaries. For each glossary, for example, it is possible to set the recorded content so that the genre and language are different for each advertiser, and it is easy to increase or decrease the number of vocabulary by maintenance, so it is possible to respond to all possible analysis conditions It is possible.

=== Example of Image Data Analysis Process === FIG. 3 is a flowchart showing an execution procedure for discriminating obscene nude images in the advertisement management server of the present invention. For the purpose similar to the above-mentioned character data analysis method, this book describes a method for extracting an obscene nude image from a Web page image published on the Internet at high speed and automatically with a general-purpose personal computer or server machine. Applicants have commercialized. This method is based on the fact that obscenity nude photos can be classified into about 3 to 5 types of layout patterns of skin color areas of a subject, and calculates various characteristic amounts of images for each of these types, and obtains an obscenity nude image. And a non-target image that is apt to be misidentified is narrowed down step by step for each type of feature quantity to make a final decision.

The analysis method created by the above research and development will be described step by step. The process starts when the advertisement management server 10 acquires the image data (step s301). The acquired image data of the web page A is secured in a memory in a bitmap format, and is subjected to preprocessing filtering such as histogram average dispersion processing and pixel compression / quantization. In this process, the gradation reference and the dot configuration are adjusted to a predetermined reference (steps s301 and s302).
Next, a smoothing filter or a Laplacian filter is applied according to the image data to sharpen the graphic boundary. Then, a color deviation filter or an HSV deviation filter is applied, and a boundary where the brightness or hue is changed is captured as a figure outline. As a result, a region segmentation process is performed in which a plane block-shaped region composed of a certain color is line-drawn around the region and cut out from the entire image (step s303).

In the area dividing process, the figure outline is
After calculating by a V deviation filter or the like, a high brightness value in each region is mainly focused on a brightness change that decreases toward the outer periphery, and a boundary and an area of the region are calculated and a shadow portion is detected.
The so-called water drainage method is used together. In addition, since the “nude image” is a target of the image processing, what is extracted in this region division processing is, for example, a skin color region. Of course,
It is also possible to specify and extract other color regions according to the purpose. It is a fuzzy filter that determines whether or not the color of each of the cut-out areas is the same for the “skin color”.

This fuzzy filter is based on so-called fuzzy inference, and defines the following membership function to detect the ratio fz of the number of skin-colored pixels in one image or one figure. 0 if x> a or x <d MF (x) = 1 if x> b and x <c (xa) / (ba) if x> a and x <b (xd) / (cd) if x> c and x <da, b, c, d is appropriately set according to the correspondence between h (hue), s (saturation), v (lightness) and skin color. And h, s, v
The argument of the membership function obtained with respect to the expression: fz (h,
s, v) = MAX [MIN [MFh (h), MFs (s), MFv (v)]], fz
Ask for. Actually, it is determined whether or not the image data expresses human skin with a large area, or the skin color of one figure in the image, based on whether or not fz is equal to or more than a predetermined value.

Each region cut out by contour detection has a color tendency, and this color is specified by a combination of hue, saturation, and lightness. Therefore, it is necessary to change the constants a, b, c, and d of the membership function defined in the fuzzy filter, depending on what shade of skin color (for example, whitish, yellowish, blackish, etc.) is to be extracted. The number of pixels (dots) that are likely to be in the specific hue range, the saturation range, and the lightness range are calculated by the membership function, and the above-described ratio fz indicating the skin-likeness is clarified. For example, a criterion such as “if fz is 70% or more, a skin color area” is determined, and it is determined whether each of the divided areas has a skin color. In order to determine the skin color likelihood for each region, the distribution shape of the histogram in RGB or HSV is analyzed in advance for each region as a feature amount.

Here, in parallel, the shape of the skin color area is determined based on the magnitude of the argument obtained by dividing the square of the perimeter of each skin color area by the area of the skin color area. If the argument is larger than a predetermined value (for example, 4π), it is understood that the figure is a so-called angular figure in which the irregularities are acute, and is different from the round shape that normally forms the body. Therefore, only the skin color area determined to be "round" is selectively extracted here.

After the skin color areas are extracted, the area of each area and the position of the center of gravity of each area are determined (step s304). However, the area of each region has already been determined when the above-mentioned drainage method is performed. The position of the center of gravity can be easily obtained by appropriately using various integral expressions in structural mechanics and the like. If the total area of the skin color regions in one image data is less than the reference, the image is determined to be an unintended image, and this image data is excluded from the processing target (step s305). In general, if the area of the skin color occupying the screen is too small, the image is often wearing clothes, and even if it is a nude image, the size is too small and it is difficult to recognize as nude. Such processing is performed from the viewpoint of the above.

On the other hand, if the total area of the skin color regions extracted from the image data has reached the reference, the discrimination process is further performed on the image data. Here, each area of a plurality of skin color regions extracted from one image data is compared,
For a plurality of flesh color regions selected in the order of area, area combination patterns P1, P2,
P3,... (Preparing dozens of patterns from several patterns) are determined (step s306). The combination pattern is obtained by, for example, extracting the legs from the area combination pattern in the case where the entire body (in this case, six large skin color areas) including the main parts such as the face, the body, the arms, and the feet are contained in one screen. The obscenity nude image contains a typical pattern up to the area combination pattern on the up screen in the opened state (only two legs which are extremely large skin color areas in the screen).

Each flesh color region having a predetermined size is dense and discrete with the distance between the centers of gravity, and if the area of each flesh color region and the distance between the centers of gravity are classified as a characteristic amount for each screen, With this classification, for example, a type of an image obtained by cutting out a human body appearance from a certain side surface can be expressed. Therefore, when it is determined as described above to which area combination pattern the image data to be discriminated is classified, the actual values and the mutual ratios of the areas and the centroid positions of the plurality of skin color regions extracted from the image data are determined. And a skin color distribution feature quantity correlated with the density / discreteness of each skin color area is obtained (step s307, step s)
308).

Then, it is determined whether the image is an unintended image by comparing the skin color distribution feature amount with a pattern-specific criterion set for each pattern. Then, the discrimination processing is advanced for image data that is not removed (steps s309 and s310). The reference by pattern is, for example, in the area combination pattern set in the nude image including the whole body, if the distance between the centers of gravity between the largest torso region and the second largest leg region is 100, the torso region and This is a data set in which the area and the position of the center of gravity are associated with each other, for example, the distance between the centers of gravity with the fourth largest head region is about 60. In the case of image data wearing a swimsuit, there is an area (ie, a swimsuit) where the skin color is greatly cut off between the skin color areas related to the legs and the torso, and the distance between the centers of gravity is larger than that of the pattern-based reference. Similarly, if the presence of the swimsuit on the chest can be similarly detected, it is determined that the swimsuit image is not an obscene nude image but a mere swimsuit image.

The skin color distribution feature of the image data which has not been excluded in the judgment process based on the skin color distribution feature and the pattern-based criterion is illuminated in the face image feature table.
It is determined whether or not the image is an unintended image (step s31)
1). If the proportion of the skin color area in one image is large enough to be judged to be a nude image, but the distribution of each skin color area does not match the typical pattern in the nude image, the skin color of the body part is concentrated. It should be taken into account that the face may be up instead. This is because a face image often has hair, beard, eyebrows, and the like that can be considered as an underhair if data is simply handled by paying attention only to color as data.

The above-mentioned face image feature amount table exists as a criterion for selecting this face image from other body part images. To do this, a large amount of face image data is classified into patterns from various viewpoints such as gender, race, facial expression, hairstyle, and imaging angle, and the skin color distribution features extracted from the face image data for each classification are recorded. is there. If the degree of approximation of the skin color distribution feature of the image data to be processed to the recorded value of the face image feature table is equal to or higher than the reference, it is determined that the image is a non-target image (step s312). Finally, it is determined that an image that is not so likely to be an obscene nude image is output (step s313). For this determination, a so-called CBR (case base reasoning) method can be used.

The general image processing technique adopted in the present embodiment is appropriately selected and applied according to the image data to be processed and the capability of the computer as the processing device. It is not limited to the method.

=== Notification of Violation Event === FIG. 4 is an explanatory diagram showing an example of a violation event notification 50 that the advertisement management server of the present invention notifies to the person in charge of the advertising agency. The advertisement management server 10 has a web page A
In addition, as mentioned above, when detecting content that violates the contract with the recipient, a person such as an agency will be notified. The content of the notification that the violation event has been detected as described above includes a configuration as shown in the figure. In this configuration, the recipient who has committed a breach of contract and the URL of the web page are clearly indicated, and the details of the breach are listed below. The main content is the detection date and time when the violation event was detected by the advertisement management server 10, the update date and time of the web page, the type of data that violated, and the data analysis result.

In the analysis result of the image data, the skin abundance, exposure (of the naked body), hair abundance, and face abundance in one image are displayed as frequencies with an upper limit of 100. Finally, the comprehensive evaluation is performed in a 10-point scale. Has been down. For example, 1
The advertiser manages the notification work by appropriately setting a criterion that each of the advertisers has a problem that 問題 4 has no problem, ６5６ is suspicious, and ７7 or more is an obscene nude image. In the analysis result of the character data, for example, the number of broadcast prohibited terms and the number of cautionary terms are displayed. Alternatively, the detected problem term may be displayed.

In the lower stage, a column for selecting the subsequent processing is provided. For example, a pull-down menu could be placed to include options such as seeing the webpage where the violation was detected, sending a warning email to the recipient, sending an email to the advertiser, and forcibly canceling the subscription agreement with the recipient. it can.

It should be noted that electronic mail is generally considered to be used for notification of a violation event, but in addition to this, the notification may be performed on a computer of a person in charge of receiving the notification (including the advertisement management server 10 itself). A method may be used in which predetermined management software is operated, and the notification contents issued by the advertisement management server 10 are displayed one after another on a display viewed by the person in charge.

[0046]

As described in detail above, according to the advertisement management server on the Internet of the present invention, the uniqueness of the Internet such as the anonymity in which the face of the advertisement insertion recipient cannot be seen and the restriction of the use time and place are difficult. It is possible to completely eliminate the problems rooted in the characteristics of Internet advertising from the viewpoint of Internet advertising. For example, even if the advertising recipient changes the content of the page applied at the time of signing an advertising headline (banner) listing contract with an advertising agency to an adult site or an accusation site after the conclusion of the contract,
Advertising agencies will be able to instantly and automatically find out about this fact. By arranging the advertisement management server of the present invention, the advertisement agency constantly determines the contractual and ethical adequacy of the distribution destination of the banners and the like managed by itself, that is, the content of the web page of the advertisement recipient. It can be checked and the external image of the advertiser and its products and services can be kept high quality. This can lead to very effective advertising,
Of course, the advertiser's trust is also increased, which can contribute to increasing demand for Internet advertising.

Such an excellent effect in the present invention is as follows.
It can be achieved not only by expensive computers having special high functions, but also by ordinary servers and personal computers. Therefore, compared to the enormous labor costs and working hours that would be spent by having specialized check personnel as before,
In addition, the cost performance and the functional efficiency are remarkable.

Thus, it is possible to provide an advertisement management server for automatically inspecting the content of a web page on which a hyperlink type advertisement headline such as a banner is posted on the Internet.

[Brief description of the drawings]

FIG. 1 is a diagram showing a schematic configuration of an Internet advertisement system including an advertisement management server of the present invention.

FIG. 2 is a flowchart showing an example of an advertisement management procedure in the advertisement management server of the present invention.

FIG. 3 is a flowchart showing an execution procedure for discriminating obscene nude images in the advertisement management server of the present invention.

FIG. 4 is an explanatory diagram showing an example of a violation event notification that the advertisement management server of the present invention notifies a person in charge of an advertising agency.

[Explanation of symbols]

 10 Advertisement management server 10b History management database 20 Web server 30 Viewer computer 40 Advertisement content server

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification code FI Theme coat ゛ (Reference) G06T 7/00 300 G06T 7/00 300F

Claims (5)

[Claims] 1. An advertisement management server comprising a computer system connected to the Internet, which is specified by the following items (1) to (9). (1) An advertisement management server operated on the Internet by an advertising agency that has contracted with a large number of advertisers and a large number of advertising insertion recipients, and a web page displayed by the advertising insertion recipient on the Internet. The information processing is performed by adding an advertisement headline provided by the advertiser to the user in a hyperlink format so as to be displayed to a viewer. (2) The advertisement management server makes a database of the headlines provided by the advertisers, the URL of the advertiser website to be hyperlinked from each headline, the number of clicks by the web viewer on each headline, and the like. to manage. (3) The advertisement management server manages the URL and the last update date of the advertisement headline acceptance web page developed on the Internet by the advertisement insertion recipient in a database. (4) When the advertisement headline receiving web page is delivered to the browser of the browser computer, a request is issued from the browser computer to the advertisement management server by the function of the headline acquisition command embedded in the web page. In response, the advertisement management server sends an appropriate advertisement headline to the viewer computer, whereby the advertisement headline is incorporated and displayed on the web page on the viewer computer. (5) When the advertisement headline B incorporated in the page A is clicked while the advertisement headline acceptance web page A is displayed on the browser computer, the event C is transmitted from the browser computer to the advertisement management server. In response, the advertisement management server returns the URL of the advertiser website corresponding to the headline B to the viewer computer, thereby hyperlinking the viewer computer to the advertiser website. (6) In response to the notification of the event C, the advertisement management server records a history that the advertisement headline B incorporated in the advertisement headline receiving web page A has been clicked in an appropriate data format. (7) In response to the notification of the event C, the advertisement management server recognizes the update date D of the advertisement headline receiving web page A, and recognizes the update date D and the last update date E of the web page A registered in the database. To determine whether web page A has been updated since the database registration. (8) If the advertisement headline receiving web page A related to the event C has been updated since the database registration, the advertisement management server acquires the new web page A from the Internet, and uses a predetermined algorithm for its content. Performs analysis processing. (9) As a result of analyzing the content of the advertisement headline receiving web page A, if the advertisement management server detects content that violates the contract with the advertisement recipient, the advertisement management server notifies the event to the person in charge of the advertising agency. Notice. 2. The advertisement management server according to claim 1, wherein as a result of analyzing the content of the advertisement headline receiving web page A, if the content that violates the contract with the advertisement insertion recipient is detected, the event is determined. The feature is to notify the recipient of the advertisement posting or the advertiser. 3. The advertisement management server according to claim 1, wherein in the analysis processing of the advertisement headline receiving web page A, which is executed because it has been updated from the time of database registration, the advertisement management server. It is characterized in that the configuration data of the web page is sorted into image data and character data, and analysis processing is performed on each of them. 4. The advertisement management server according to claim 3, wherein a skin color region extracting step of extracting a skin color region from the image data of the advertisement headline receiving web page A, and a total area of the extracted skin color regions is equal to or more than a reference. In the image data, an area combination pattern classifying step of classifying whether a plurality of skin color areas selected in the order of larger areas of the plurality of skin color areas in the image data belongs to any of predetermined area combination patterns, and A skin color distribution feature value calculation process for obtaining a skin color distribution feature value correlated with the density / discreteness of each skin color region from the area and the center of gravity of a plurality of skin color regions extracted from the data. A pattern-based determination process for determining whether or not an image is a non-target image in light of the above, and a skin color distribution feature amount of image data that is not a non-target image discriminated from the determination The face image determination process of determining whether an image is an unintended image based on the face image feature amount table, and the degree of similarity between the skin color distribution feature amount of the processing target image data and the recorded value of the face image feature amount table is used as a reference. When the above is the case, the image constituting the advertisement headline receiving web page A is determined by a processing algorithm including a final determination step of determining the image as an unintended image and determining that the other image is not likely to be an obscene nude image. An advertisement management server that performs analysis processing on data. 5. The advertisement management server according to claim 3, wherein the advertisement management server is negotiated between the advertisement agency and the advertisement insertion recipient, and it is determined that it is inappropriate to publish together with the advertisement headline. Glossary of prohibited terms containing terms selected in the list, and a glossary of sensitive terms containing terms that have been posted but have been pre-selected as those that need to pay attention to the public's reaction to posting. Based on the glossaries, it is checked whether or not the character data constituting the advertisement headline receiving web page A contains a cautionary term or a banned term, and performs the analysis processing on the character data. An advertisement management server, characterized in that: