JP2002189653A - Access device and access method to homepage, reader, medium holding symbol body and url relay system having internet advertising function using channel cord - Google Patents

Abstract

PROBLEM TO BE SOLVED: To distribute advertisement to a WWW homepage effective for an advertisement sponsor and to provide an advertising rate attractive for a WWW homepage implementor when showing the advertisement to a user by using a waiting time until the WWW homepage is displayed on a display device. SOLUTION: A bar code reader 14 is provided for reading a bar code of an inherent URL given to the WWW homepage. A system server 20 is provided with a converter for converting the bar code read by the reader into the URL. An advertisement distributing server 40 is provided for distributing the advertisement by using the waiting time until the WWW homepage of the URL is displayed on the display device. A charging means is provided for charging a registration fee to the one registering the bar code, charging an advertisement distributing fee to a requester of the advertisement distribution, and returning a part of the charges to the WWW homepage implementor.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a homepage access apparatus for accessing a homepage such as a WWW homepage by converting a reading symbol such as a barcode read by a scanner into a URL, a reading method, and a reading apparatus. The present invention relates to a URL relay system having an Internet advertisement function using a symbol and a channel code.

[0002]

2. Description of the Related Art Conventionally, advertisements have been displayed on the Internet. However, it has been difficult for sponsors to identify and place advertisements on popular WWW homepages that are frequently accessed. Furthermore, the method of charging for the advertisement fee is not always satisfactory for the creator of the WWW homepage.

[0003]

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned conventional disadvantages.
The symbol body which symbolized L as a bar code or the like is a magazine,
Attached to a medium such as an advertisement, the symbol is read by a reading device, the read symbol is converted into a URL, and then an advertisement or the like is used by using a waiting time until a homepage such as WWW is displayed on a display device. A homepage access device and an access method that can provide an advertisement to a homepage that is effective for an advertiser when showing content of the user to the user, and that can obtain an attractive advertising fee for a homepage creator. It is in the medium that shows the symbol for use.

[0004]

An apparatus for accessing a homepage according to claim 1 is a reading device for reading a symbolic body of a unique URL attached to a homepage and a symbolic body of a unique URL attached to a homepage. An apparatus; and a system server including a conversion device for converting the symbolic body read by the reading device into a URL;
An advertisement distribution server for distributing an advertisement using the display waiting time until the homepage of the URL is displayed on the display device after the conversion of L; and charging a registration fee to a person who has registered the symbol. Charging means for charging an advertisement distribution request to an advertisement distribution requester and returning a part of the charge to the homepage creator.

According to a second aspect of the present invention, there is provided an apparatus for accessing a homepage, wherein after the URL is converted, an advertisement is distributed using a display waiting time until the homepage of the URL is displayed on a display device. It is characterized by further comprising display switching means for switching between displaying the home page of the URL and displaying the URL.

According to a third aspect of the present invention, the apparatus for accessing a homepage further comprises link means for linking the distributed advertisement to a homepage of the advertisement providing company.

According to a fourth aspect of the present invention, there is provided an apparatus for accessing a homepage, wherein the billing means counts the number of accesses from information data obtained by scanning of a symbol by the user, and analyzes the user's product hobby / preference information. The advertisement distribution fee is determined based on homepage information obtained by using a marketing method.

According to a fifth aspect of the present invention, in the apparatus for accessing a homepage, the billing means varies the billing according to the length of the advertisement delivery time delivered during the display waiting time, thereby increasing the advertisement delivery time. It is characterized by increasing the advertisement delivery fee of the creator.

According to a sixth aspect of the present invention, in the apparatus for accessing a homepage, the symbol is symbolized data such as a bar code or digitized data in a numerical string.

[0010] According to a seventh aspect of the present invention, in the apparatus for accessing a homepage, the display waiting time is variable.

An apparatus for accessing a homepage according to claim 8, comprising: a unique URL symbol attached to the homepage; a reading device for reading the unique URL symbol attached to the homepage; A system server having a conversion device for converting the symbolic body read at step 1 into a URL; and, after converting the URL,
A content distribution server for distributing the content using a display waiting time until the RL homepage is displayed on the display device; a registration fee charged to a person who has registered the symbol and a requester of the content distribution Charging means for charging a content distribution fee to the user and returning a part of the charging to the homepage creator.

[0012] According to a ninth aspect of the present invention, in the apparatus for accessing a homepage, the content distribution server has the same number as the types of contents to be provided;

[0013] According to a tenth aspect of the present invention, in the apparatus for accessing a homepage, the symbol is symbolized data such as a bar code or digitized data in a numerical string.

[0014] The apparatus for accessing a homepage according to claim 11 is characterized in that the display waiting time is variable.

[0015] According to a twelfth aspect of the present invention, a reading device reads a unique URL symbol attached to a homepage,
After converting the symbol to a URL, an advertisement is distributed using a display waiting time until the home page of the URL is displayed on a display device, and a registration fee is charged to a person who has registered the symbol, and A reader for charging an advertisement distribution request to an advertisement distribution requester and reading the symbol used for an access device to a homepage obtained by returning a part of the charge to a homepage creator; The device includes a light emitter, a condenser lens, and imaging means, irradiates the symbol display surface with light emitted from the light emitter, collects the reflected light with the condenser lens, and forms an image on the imaging means. Be done.

According to a thirteenth aspect of the present invention, a medium medium having a symbolic body reads a symbolic body of a unique URL attached to a homepage, converts the symbolic body into a URL, and displays the homepage of the URL on a display device. Advertisement is distributed using the display waiting time until it is displayed, and a registration fee is charged to a person who has registered the recording medium, and an advertisement distribution fee is charged to an advertisement distribution requester, and a part of the charging is charged. Used as a device for accessing the homepage returned to the homepage creator.

A method for accessing a homepage according to claim 14, wherein a step of reading a symbolic body of a unique URL attached to the homepage and converting it into a URL;
Distributing the advertisement during a waiting time until the homepage is displayed on the display device; charging a registration fee to a person who has registered the symbol and charging an advertisement distribution fee to a requester of the advertisement distribution. And a charging step for returning a part of the charging to the homepage creator.

The method for accessing a home page according to claim 15 is characterized in that, after the conversion of the URL, the advertisement is delivered using a display waiting time until the display of the home page of the URL, The method further comprises a display switching step of switching between display and display.

[0019] The method for accessing a homepage according to claim 16 further comprises a connection step of linking the distributed advertisement to the homepage of the advertisement providing company.

[0020] In the method of accessing a homepage according to claim 17, the charging step counts the number of accesses from information data obtained by scanning of the symbol from the user, and outputs the user's product hobby / preference information. The method is characterized by including a step of determining an advertisement distribution fee based on homepage information obtained by using a marketing technique obtained by analysis.

[0021] In the method of accessing a homepage according to claim 18, in the charging step, the advertisement providing company distributes an advertisement to any homepage based on homepage information obtained by using a marketing method that is periodically released. The method further comprises the step of deciding whether to issue the command.

According to a nineteenth aspect of the present invention, the method for accessing a homepage further includes a step of creating a content collection plaza on the Internet and introducing registered contents in a magazine or the like in order to increase the number of registered homepages. And

According to a twentieth aspect of the present invention, in the method of accessing a home page, the advertisement distribution fee is determined by dividing the number of times of use, the occupation ratio of broadcast time, the number of channels, and the ratio at the time of channel selection. .

According to a twenty-first aspect of the present invention, in the method of accessing a homepage, the charging step charges a channel occupancy fee when an advertisement is not distributed.

A method for accessing a homepage according to a twenty-second aspect is characterized in that the display waiting time of the homepage can be set arbitrarily.

According to a twenty-third aspect of the present invention, a URL relay system having an Internet advertisement function using a channel code receives a subscription application from a user by classifying a predetermined channel code according to a band, and authenticates the applied channel code. A channel server that provides an advertisement corresponding to each of the authenticated channel codes, or provides a general advertisement when a corresponding advertisement is not set; and a corresponding one of the applied channel codes. And a subscriber server for providing a web page of a predetermined URL;
An input terminal for requesting connection with a web page of L; when a connection with a web page is requested from the input terminal, a predetermined advertisement is output, and then an input channel code is referred through the channel server. And a relay server for controlling connection to a corresponding web page.

The URL relay system having an Internet advertisement function using a channel code according to claim 24, wherein the channel server further comprises a channel database for registering URL data corresponding to the authenticated channel code. Features.

The URL relay system having an Internet advertisement function using a channel code according to claim 25, wherein the advertisement server further comprises an advertisement database for registering advertisement data corresponding to the authenticated channel code. Features.

A URL relay system having an Internet advertisement function using a channel code according to claim 26, wherein the relay server has a connection time and a channel associated with a connection made between the channel server, the advertisement server, and the input terminal. A transaction database for registering information on codes, advertisement types, and advertisement times is further provided.

The URL relay system having an Internet advertisement function using a channel code according to claim 27, wherein the input terminal inputs the channel code, and the relay server transmits the channel code input from the input device to the relay server. And a communication interface for transmitting the data to the computer.

The URL relay system having an Internet advertisement function using a channel code according to claim 28, wherein the input terminal transmits a micro barcode reader and a channel code read from the microbarcode reader via the Internet. A data processing device for transmitting the data to the relay server.

The URL relay system having an Internet advertisement function using a channel code according to claim 29, wherein the input terminal is connected to a micro barcode reader and a channel code read from the microbarcode reader to the Internet. And a remote controller for wirelessly transmitting to the web television.

According to a third aspect of the present invention, in the URL relay system having an Internet advertisement function using a channel code, the input terminal transmits a micro bar code reader and a channel code read from the micro bar code reader via a mobile communication network. And a mobile phone for transmitting the data to the relay server.

The URL relay system having an Internet advertisement function using a channel code according to claim 31, wherein when the micro barcode reads the channel code, the URL address of the relay server is added to the read channel code and output. It is characterized by making it.

The URL relay system having an Internet advertisement function using a channel code according to claim 32, wherein the channel server receives a subscriber application for the channel code and determines whether or not the subscriber who has been applied is permitted to subscribe. Notify the subscribers permitted to subscribe to the range of allowed channel codes, receive registration request information for the notified channel codes, and determine whether to register channel codes based on the received registration request information. If the registration of the channel code is possible, it is notified that the registration of the channel code is permitted, and if the registration of the channel code is possible, the received registration request information is registered.

A URL relay system having an Internet advertisement function using a channel code according to claim 33, wherein the channel server receives a request for changing the channel code, and an applicant for the requested change of the channel code is registered. Judge whether the subscriber is a subscriber, if the applicant is a subscriber, receive the request for change of the channel code desired to be changed from the subscriber, and if the channel code can be changed, The change permission is notified, and the information of the permitted channel code is changed and registered.

A URL relay system having an Internet advertisement function using a channel code according to claim 34, wherein the relay server receives the channel code, and queries the channel server for the received channel code to register the channel. The channel code is registered, and if the channel code is registered, the channel server is queried to determine whether there is an advertisement to be provided. URL corresponding to the channel code received by inquiry
Is extracted, and the transmission side of the channel code is linked to the URL, and while the transmission side is linked to the URL, an advertisement registered in the advertisement server is referred to to extract the advertisement. When the transmission side is linked to the URL, the transmission side interrupts the transmission side advertisement, and the transmission side interrupts the transmission side, and receives the channel code, the received channel code, and information on the provided advertisement. The feature is that the information of the advertisement time is stored in the transaction.

A URL relay system having an Internet advertisement function using a channel code according to claim 35, wherein the relay server receives the channel code, and queries the channel server for the received channel code to register the channel. The channel code is registered. If the channel code is registered, it is determined whether there is an advertisement to be provided by referring to a channel server. Inquiring the advertisement registered in the server to extract the advertisement, transmitting the advertisement to the transmission side for a predetermined time, inquiring the channel server, and extracting the URL corresponding to the received channel code; Making the transmitting side of the channel code linked to the URL, receiving the channel code; Shin and a channel code, provided advertising information, characterized by storing the information of the advertising time transaction.

In a URL relay system having an Internet advertisement function using a channel code according to claim 36, when the relay server performs an advertisement, the relay server refers to the advertisement server to determine the presence or absence of the advertisement specified in the channel code. , If there is a specified ad, extract the corresponding ad, if there is no specified ad, extract a general ad,
The extracted advertisement is transmitted to a transmission side of a channel code.

[0040]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS A device for accessing a homepage such as a WWW homepage and an access method according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a schematic diagram showing an apparatus and method for accessing a homepage such as WWW according to an embodiment of the present invention. In FIG. 1, a symbol printing medium 10 having a symbol 1 of a URL attached thereto, a reading device 14 connected to a personal computer 12 which is an information terminal connectable to the Internet, and for reading the symbol, A communication line 16 for transmitting the read symbol body to the system server is provided. The information terminal device may be a mobile phone or a mobile information device. Note that the symbolic body is URL encoded data such as a bar code or digitized data of a numerical string. Further, the symbolic medium is a magazine, an advertisement, a sheet of a store map, a gourmet map, a medical card, a business card, a flyer for advertisement, and the like. In the following, the symbol is described as a barcode.

The information terminal device 12 is a terminal used by an end user who wants to access a WWW homepage. The terminal is, for example, a personal computer operating on an OS such as Windows (Microsoft). The terminal has a bar code reader 14 attached thereto, and has an interface circuit with the reader and bar code reading software. All operations of the terminal can be performed by reading data or instructions from a barcode reading device. Therefore, the keyboard and mouse normally used as input devices of the terminal are not used in this case. However, a keyboard and a mouse may be connected as an option. At this time, by inputting a specific code with the barcode reading device, the other input device connected to
It may be configured to be operable. The terminal is a WW
Monitor device 18 for displaying W homepage image
Is connected.

One embodiment of the bar code reader 14 is shown in FIG. FIG. 2 is a schematic diagram showing a component arrangement of the reading device 14. The barcode reading device 14 includes a light emitting body 50 such as an LED or a laser, a condenser lens 52, and an imaging unit 54 such as a CCD sensor.
A bar code display surface 56 is formed by light emitted from the light emitting body 50.
And the reflected light is collected by a condenser lens,
4 is formed. Further, in addition to the above-described configuration, the reading device 14 is configured such that light emitted from the light emitter 50 and traveling toward the bar code display surface 56 and light reflected from the bar code display surface 56 and traveling toward the imaging unit 54 are both generated. A cylindrical lens 58 is provided between the light-emitting body 50 and the barcode display surface 56 so as to pass through the inside thereof and along the barcode display surface 56 so that the axis thereof coincides with the barcode reading direction. It is interposed.

FIG. 3 shows an embodiment of the barcode sheet 10 carrying the barcode. FIG. 3 is a schematic diagram showing a barcode. In FIG. 3, URLs 62 of various WWW home pages are displayed by bar codes 64. That is, a bar code, preferably a micro bar code, is written alongside or above or below the URL. Further, the sheet may include a barcode for starting and ending the homepage of the system management company in addition to the barcode for the WWW homepage, and a barcode for selecting whether or not to view the advertisement as described above. . The operation barcode may be attached to an operation-specific sheet or a mouse mat in addition to the sheet.

Conventionally, a user manually inputs a predetermined URL of a company that wants to view a WWW homepage on a homepage of a system management company. In this embodiment, instead of manually inputting the URL, the barcode is automatically read by reading a predetermined barcode on the barcode sheet using a barcode reader.
It can be converted to WWW homepage.

That is, the barcode read by the reading device is sent to the system server 20. The system server 20 includes a conversion device 22 for converting a barcode into a URL. The conversion device 22 includes an identification code database 24 and an identification code assigning unit 26 for assigning an identification code. The identification code database 24
URL of a specific homepage and its URL
This is a database that stores L in association with the identification code assigned by the identification code assigning unit 26.

This database is stored in the system server 2
In response to an inquiry using an identification code from 0, a URL corresponding to the identification code is returned to the system server. As shown in the figure, the identification code database may be configured separately from the system server, or may be configured as a storage medium such as a hard disk integrally incorporated.

The identification code assigning means 26 is a means for determining and assigning an identification code corresponding to the unique address of the WWW home page selected for browsing by this system in a one-to-one correspondence so as not to overlap. The system server 20 is a server computer including a database management system that manages an identification code database.

[0049] The converted URL data is sent to a corresponding predetermined WWW server 30. Thus, the URL
Is input and connected to WWW client software for Internet connection such as mosaic or Netscape, whereby the homepage is called by the information terminal to the monitor device to obtain WWW homepage information.

The bar code is converted by the conversion device 2 by the method described above.
The URL is converted into a URL by the drive of 2, and the URL is connected to the WWW homepage of the specified URL. In the present embodiment, the content distribution server 40 for distributing contents such as advertisements using a wait time of 5 to 8 seconds until a predetermined WWW homepage is displayed on the monitor,
Will be arranged. The content distribution server 40 is driven by receiving input data from the system server 20. An advertisement, which is a content, is delivered for a few seconds, which is a waiting time until a connection is made to a homepage of a specified URL. In addition, the display waiting time of the homepage,
It can be set arbitrarily.

In this embodiment, the case where the distributed content is an advertisement will be described. Here, the user selects to directly browse to the WWW homepage of the selected predetermined URL, and further, to browse the advertisement using the waiting time before going to the WWW homepage of the predetermined URL. it can. This selection is made in the following manner.

This can be performed by clicking one of the selection buttons for the presence / absence of advertisement display on the screen of the homepage of the system management company. It is also possible to provide the barcode reading device with the above selection function. The above-described selection function can be provided to the barcode sheet, the mouse pad, and the operation-only sheet. Furthermore, a barcode indicating whether or not there is an advertisement display request may be provided alongside the barcode. The provided advertisement is broadcasted in the form of a moving image, a still image, a burner advertisement, or the like.

As described above, in order to browse an advertisement indirectly or directly to a predetermined WWW homepage, as shown in FIG. 1, a system server 20 and a bar code are used. It is necessary to provide a conversion device 22 for converting the URL, and an advertisement distribution server 41 as a content transmission server 40. The system management and operation company installs these devices. Then, the advertisement browsing request data among the barcode input data is transmitted to the system server 20 and converted into URL data, and then transmitted to the advertisement distribution server 41. Then, after the advertisement distribution ends, the user browses to a predetermined WWW homepage 30. On the other hand, among the barcode input data, the data for which no advertisement is desired to be viewed is sent to the system server 20 and converted into URL data, and then the user browses to a predetermined WWW homepage 30.

Here, the content distribution server 40
A plurality of units may be provided for each content, or a single unit on which all contents are mounted. In the figure, the distribution server 40 for each content includes an advertisement distribution server 41, a music distribution server 42, an event information distribution server 43, and the like.

Thus, the system management and operation company is
A service of broadcasting an advertisement before displaying the W homepage on the monitor device can be provided. The system management and operation company provides a place for publicizing the homepage by creating an exhibition space on the web where the homepages are collected on the homepage of the operation company in order to make the registered WWW homepage widely known to users. Further, registered WWW homepages are published and distributed in various magazines and homepage collections for PR.

The user is the WW of the system management and operation company.
Using the information terminal, access the W homepage of the content that the user wants to view while viewing the W homepage, various magazines and homepage collection. Then, the advertisement distribution server of the system management company analyzes the number of accesses to the WWW homepage and collects information on popular contents. The results such as the number of accesses are totaled, for example, every month and displayed on the homepage of the system management company. Based on this information, the system management and operation company can develop a business that goes to a company and requests insertion of an advertisement.

Advertisement companies wishing to publish advertisements on the WWW homepage can select the WWW homepage site for the advertisement in consideration of the situation of the number of accesses to the WWW homepage described above. If the WWW home page is a popular WWW home page, the greater the number of people who visit the home page, the greater the effect of posting an advertisement can be expected.

Anyone wishing to register a WWW homepage on the homepage of the system management company can directly access and register the homepage of the management company. In this case, the registrant himself has his own WW
Own a W server. Also, if a person who wishes to register a WWW homepage on the homepage of the system management company does not have his / her own WWW server, he / she can request the registration of his / her WWW homepage by borrowing the server of the management / operation company Can be.

The system management and operation company collects a barcode registration fee from a person who has requested to post a WWW home page on a barcode sheet. An advertisement posting company that wants to put an advertisement on a certain WWW homepage pays an advertisement fee to a system management and operation company. Therefore, the advertisement or the homepage of the advertisement providing company is distributed for a few seconds of the waiting time until the homepage is displayed. The advertisement fee is divided into the number of uses, the occupation ratio of the distribution time, the number of channels, and the ratio at the time of channel selection.
If the advertisement is not distributed, a channel exclusive use fee is required. Also, it is possible for another company to pay an advertisement fee for a URL with a large number of accesses.

In this case, if an advertisement is to be placed on a popular WWW homepage, that is, a site to which many accesses are made,
The advertisement fee is higher than when an advertisement is placed on a less popular, less accessed homepage. The advertising fee becomes a profit of the system management and operation company and a part thereof is paid to the WWW homepage creation company. WWW homepages with excellent content can get huge advertising fees.

When the advertisement of the advertisement providing company is the homepage of the still image of the company, the person who wants to view the advertisement is:
By clicking the URL of the company guide, product guide, etc. described on the homepage, the homepage of the advertisement providing company can be browsed.

As described above, the advertisement distribution server of the system management and operating company counts the number of accesses to the WWW home page from the barcode, analyzes the user's hobbies and preferences, and provides information on popular contents. Providing prong method. Thus, when marketing is performed on the Internet in the conventional manner, it is first necessary for a user to access a WWW site for performing marketing. That is, the user
If the number of accesses to the WWW site is small, a sufficiently effective marketing result cannot be obtained.

In this embodiment, WW for performing marketing
It is not necessary for the user to access the W site. The user simply reads the barcode corresponding to the URL of the WWW homepage containing the content desired to be browsed with a reading device, and the content of the content selected by the user is sent to the advertisement distribution server and transmitted to the user. Hobbies and preferences are analyzed. Thus, the marketing survey is effective, and necessary data can be obtained when needed.

Thus, the service of broadcasting the advertisement using the waiting time for displaying the WWW homepage has been described. However, as described above, other services,
For example, music and movie introductions, news and sports news, etc. can be distributed. When the system management and operation company carries out such service distribution, it is necessary to prepare a content distribution server that stores each content in the same manner as described above. The server may be provided for each content, or each content may be stored in one server. Also, as described above, U
Although RL is replaced by a barcode, it may be described by a combination of numbers in addition to the barcode.

According to the configuration of the present embodiment, the user selects a barcode on the WWW homepage that the user wants to browse a desired product on the barcode sheet.
The selected predetermined barcode is read by the reading device. The barcode data read by the reader is
UR is sent to the barcode system server
L and is connected to the homepage of the specified URL.

When the user wants to distribute an advertisement within a waiting time of 5 to 8 seconds when a predetermined WWW homepage is displayed on the monitor device, the data converted into the URL is sent to an advertisement distribution server, Thereafter, the advertisement is delivered for a few seconds when the homepage of the specified URL is displayed.

Another embodiment will be described in detail with reference to the accompanying drawings. In FIG. 4, reference numeral 120 denotes a subscriber terminal, 1
30 is a subscriber server, 140 is a channel database, that is, a barcode database, 150 is a channel server, 160 is a transaction database,
170 is a relay server, 180 is an advertisement database, 1
90 is an advertisement server, 200 is an administrator terminal, 21
0 indicates a statistical database, 230 indicates a communication interface, and 240 indicates an input device.

As shown in FIG. 4, the channel server 15
0 is the channel database 140 and the relay server 17
0, the transaction database 160, the advertisement server 190, and the advertisement database 180, respectively, so that data can be registered and referenced. The administrator terminal 200 is a statistical database 2
10 is connected. The channel database 140 stores information such as a channel code, a subscriber of the channel code, and a URL corresponding to the channel code. Such a database can be constituted by SQL, for example. Here, the channel code is composed of, for example, eight digits, and such eight digits can be used for generating and recognizing a micro barcode.

Further, the advertisement database 180 includes advertisement files provided while the input terminal 220 connects to the subscriber server 130 via the relay server 170. This advertisement file can be composed of multimedia or text. Further, the transaction database 160 stores information during the URL relay by the channel code via the relay server. Then, the statistical database stores the statistical information extracted based on the information recorded in the transaction database 160.

The respective servers 150, 170,
Reference numeral 190 denotes a Pentium (registered trademark) computer, for example, which is connected to a LAN and can transmit data between each other. Further, the databases 140, 160, 180 connected to the respective servers are SQ
L. Here, the relay server 17
0 functions as a web server for the terminal 220 of the user.

As shown in the drawing, the subscriber side includes a subscriber terminal 120 and a subscriber server 130. The subscriber terminal 120 is composed of, for example, a personal computer capable of driving an Internet browser, and the subscriber server 130 is composed of a web server operated by the subscriber. The subscriber terminal 120 and the subscriber server 130 are connected to the channel server 150 or the relay server 170 via the Internet, respectively.

Further, the input terminal 220 is composed of, for example, a computer, a web TV, a mobile phone, a remote controller and the like. At this time, if the input terminal 220 is a computer or a Web TV, the input terminal 220 is connected to the relay server 170 via the Internet, and if the input terminal 220 is a mobile phone, the input terminal 220 is connected to the relay server 170 via the WAP service of the mobile communication company. Further, the input device 240 is constituted by, for example, a barcode reader capable of recognizing a small character barcode, that is, a micro barcode.

The channel server 150 and the relay server 170 each operate, for example, a web service program so as to provide a web service. At this time, the program created by the script is transmitted to the subscriber terminal 120 and the input terminal 22 and then executed by the web browser.

FIG. 5 is a flowchart detailing the code registration step via the channel server shown in FIG.
Here, as shown in FIG. 4, the operation of accepting the registration of the channel code from the subscriber terminal 120 and registering it in the channel database 140 will be described in detail.

First, a subscription application is received from a company or an individual who desires to subscribe (S10). At this time, the application for subscription requires information such as company name, representative, address, telephone number, business type, channel code for which subscription is desired, and the like. Upon receiving the subscription application, the operator of the channel server 150 or the relay server 170 determines whether to permit the subscription through a predetermined examination procedure (S20).

At this time, when the subscription is permitted, an available form is notified to the applicant and a form for inputting information such as a title and a URL for each channel code is provided. After the creation, the operator is notified to submit it (S30).

Thus, for example, when the permitted channel code is "62102317", the subscriber inputs the title and URL for the permitted channel code. Therefore, when the number of channel codes permitted to a predetermined subscriber is 100, the title and the URL are input for each channel code as described above.

When the titles and URLs are created for all the channel codes in this way, the subscriber transmits the file of the input format to the channel server 150 side. The channel server 150 receives the information of the channel code from the subscriber (S40), and determines whether or not registration is possible (S50). The determination as to whether registration is possible is made based on, for example, whether or not the content of the URL permitted by the channel code matches the purpose of providing the service. like this,
If the content is different from the purpose of the service during the provision of the service during the provision of the permission, the permission may be canceled by the authority of the operator.

When the registration of the channel code is permitted,
A permission notification is sent to the subscriber (S60). The operator registers the permitted channel code information in the channel database 140 via the channel server 150 (S7).
0).

FIG. 6 is a flowchart detailing the process of changing the code via the channel server shown in FIG. Here, as shown in FIG.
The operation of accepting the change of the channel code from 20 and changing the channel code registered in the channel database 140 will be described in detail.

First, a change in the channel code is received from the change applicant (S110). At this time, the change application can be accepted online, for example, by providing an input screen to the subscriber terminal 120 via the channel server 150 using a script. Thus, when the change of the channel code is accepted, the channel server 150
Determines whether the applicant for changing the channel code is a subscriber (S120). Here, if the applicant is a subscriber, it receives the channel code change request information to be changed (S130). The change request information includes information such as the channel code, title, and URL to be changed.

Thus, the channel server 150 determines whether the channel code change request information received from the subscriber can be changed (S140). At this time, whether or not the change is possible is determined, for example, as to whether or not the content of the URL permitted by the channel code matches the purpose of the service as in the case of the registration.

If the user is permitted to change the channel code, a notification that the change is permitted is sent to the subscriber (S1).
50). On the other hand, the operator registers the allowed channel code change information in the channel database via the channel server 150 (S160).

FIG. 7 shows a state in which the input terminal shown in FIG. 4 is connected to the specified URL via the relay server.
4 is a diagram illustrating an example in which an advertisement is provided to an input terminal via an advertisement server.

First, the input terminal 220 is connected to the input device 2
The value read from 40 is converted into a channel code and transmitted to relay server 170. The transmitted channel code is transmitted to the relay server 17 via the Internet, for example.
0 (S210). The relay server 170
Based on the received channel code information, it is determined whether the channel code received via the channel server 150 is a registered channel code (S2).
20). Subsequently, if the received channel code is registered in the channel server, the relay server 170 queries the advertisement server to determine whether the channel code is registered to perform the advertisement (S230).

Here, if there is an advertisement registered in the channel code, the input terminal starts linking to the URL corresponding to the received channel code, and then outputs the advertisement (S250). However, if there is no advertisement registered in the channel code, the input terminal is linked to the URL corresponding to the received channel code, and no advertisement is output (S290).

If the advertisement is provided, the relay server 170 determines whether the input terminal has completed the link to the corresponding URL (S260), and interrupts the advertisement if the link is completed (S270). When linked to the URL corresponding to the input terminal, the relay server 170 stores the connection time of the input terminal, the channel code, the advertisement type,
Information such as the advertisement time is stored (S280).

FIG. 8 is a diagram showing an example in which an advertisement is provided to an input terminal for a time set via the advertisement server shown in FIG. 4 and then connected to a URL specified by the relay server. .

First, the input terminal 220 converts the value read from the input device 240 into a channel code and transmits the channel code to the relay server 170. The transmitted channel code is received by the relay server 170 via the Internet (S310). When the relay server 170 receives the channel code, the relay server 170 determines whether the received channel code is a registered channel code based on the received channel code information (S320). Also, relay server 1
If the received channel code is registered in the channel server, the 70 refers to the advertisement server 190 to determine whether the channel code is registered to perform the advertisement (S330).

If there is an advertisement registered in the channel code, the relay server 170
After inquiring about the advertisement to be provided through 90, the advertisement is transmitted to the input terminal 220 side (S340). The advertisement provided in this way has a predetermined set time, for example, 5
Performed for ~ 8 seconds. Accordingly, the relay server 170 determines whether the set time has elapsed (S350), and stops the advertisement of the input terminal 220 when the time has elapsed (S360).

When the advertisement is over, the relay server 170 causes the input terminal 220 to start a link to the URL corresponding to the received channel code (S370). On the other hand, if there is no advertisement registered in the channel code, the relay server 170 directly links to the corresponding URL without providing the advertisement to the input terminal 220 side (S390).

When the input terminal 220 is linked to the corresponding URL in this way, the relay server 170 causes the transaction database 160 to store information such as the connection time of the input terminal 220, the channel code, the advertisement type, and the advertisement time ( S280).

FIG. 9 is a flowchart detailing the advertisement output process shown in FIGS. 7 and 8. First, the relay server 170 inquires through the advertisement server 190 about the presence or absence of the advertisement specified in the channel code received from the input terminal 220. Then, the advertisement server 190 refers to the data of the advertisement database 180 and, if there is the specified advertisement, extracts a file of the specified advertisement (for example, a multimedia file or a text file) and transmits it to the relay server 170 side. (S420). On the other hand, when the advertisement server 190 inquires that there is no advertisement specified in the channel code, the advertisement server 190 extracts the general advertisement file and transmits it to the relay server 170 (S460).

Further, when the advertisement is provided to the input terminal 220 by the administrator, the relay server 170 determines whether or not it is set to generate a separate window (S430). At this time, if a separate window is set to be generated, a separate window for advertisement is generated on the input terminal 220 (S220), and then the advertisement file is transmitted to be advertised (S220). S450). However, if it is set not to generate a separate window, the relay server 17
0 indicates that the advertisement file is transmitted to the linked current window without being generated by the input terminal 220, and the advertisement is advertised.

[0095]

According to the URL access system and the access method according to the present invention, and further, the URL relay system having the Internet advertising function using the reading device, the medium on which the reading symbol is posted, and the channel code, is provided. Is converted into a symbol such as a barcode, the symbol is attached to a medium such as a magazine or an advertisement, the symbol is read by a reading device, and the read symbol is converted into a URL. When showing contents such as advertisements to the user by using the waiting time until displayed on the display device, advertisements can be provided to a mpage that is effective for an advertisement sponsor, and an attractive advertisement fee can be obtained for a mpage creator. Can be

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing an access device and an access method to a WWW home page according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing an arrangement of main components of a barcode reading device of an access device to a WWW homepage.

FIG. 3 is a schematic diagram showing a barcode medium of an apparatus for accessing a WWW homepage.

FIG. 4 is a URL having an Internet advertisement function using a channel code according to another embodiment of the present invention;
It is a block diagram showing a relay system.

FIG. 5 is a flowchart showing a code registration process via the channel server shown in FIG. 4;

FIG. 6 is a flowchart showing a code changing process via the channel server shown in FIG. 4;

FIG. 7 is a schematic diagram illustrating an example in which an advertisement is provided to an input terminal through an advertisement server until the input terminal shown in FIG. 4 is connected to a specified URL via a relay server; is there.

8 is a schematic diagram illustrating an example in which an advertisement is provided to an input terminal for a time set via the advertisement server illustrated in FIG. 4 and then connected to a URL specified by a relay server. It is.

FIG. 9 is a flowchart showing an advertisement output step shown in FIGS. 7 and 8;

[Explanation of symbols]

 10; bar code medium 12; information terminal device 14; bar code reading device 20; system server 22; conversion device 24; identification code database 26; identification code assigning means 30; WWW server 40; Subscriber server 140; channel database 150; channel server 160; transaction database 170; relay server 180; advertising database 190; advertising server 200; administrator terminal 210; statistics database 220; input terminal 230; 240; input device

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 17/60 326 G06F 17/60 326 504 504 ZEC ZEC G06K 7/00 G06K 7/00 U

Claims (36)

[Claims] 1. A unique URL attached to a homepage
A reading device for reading the symbol of the unique URL attached to the homepage; a system server having a conversion device for converting the symbol read by the reading device into a URL; After the conversion, an advertisement distribution server for distributing an advertisement using a display waiting time until the home page of the URL is displayed on a display device; a registration fee is charged to a person who has registered the symbol, and the advertisement is charged. A device for charging a distribution requester with an advertisement distribution fee, and charging means for returning a part of the charge to the homepage creator. 2. The method according to claim 1, further comprising: distributing an advertisement using a display waiting time until the home page of the URL is displayed on the display device after the conversion of the URL; and displaying the home page of the URL directly. 2. The apparatus according to claim 1, further comprising display switching means for switching. 3. The apparatus according to claim 1, further comprising link means for linking the distributed advertisement to a home page of the advertisement providing company. 4. The billing means counts the number of accesses from information data obtained by scanning of a symbol by a user, and obtains the number of accesses using a marketing method that analyzes user's hobby / taste information. 2. An apparatus for accessing a homepage according to claim 1, wherein an advertisement distribution fee is determined on the basis of the homepage information obtained. 5. The billing means varies billing according to the length of the advertisement delivery time delivered during the display waiting time, thereby increasing the advertisement delivery time and increasing the advertisement delivery fee of the homepage creator. 2. The apparatus for accessing a homepage according to claim 1, wherein 6. The apparatus according to claim 1, wherein the symbol body is encoded data such as a barcode or digitized data of a sequence of numbers. 7. The apparatus according to claim 1, wherein the display waiting time is variable. 8. A unique URL assigned to a homepage
A reading device for reading the symbol of the unique URL attached to the homepage; a system server having a conversion device for converting the symbol read by the reading device into a URL; After the conversion, a content distribution server for distributing the content using a display waiting time until the home page of the URL is displayed on the display device, a registration fee is charged to a person who has registered the symbol, and the content is charged. A charging means for charging a content distribution fee to a distribution requester and returning a part of the charging to the homepage creator. 9. The apparatus according to claim 8, wherein the content distribution server has the same number as the types of contents to be provided. 10. The apparatus for accessing a homepage according to claim 8, wherein the symbol body is symbolized data such as a bar code or digitized data in a numerical string. 11. The apparatus according to claim 8, wherein the display waiting time is variable. 12. A unique UR attached to a homepage
A person who reads the sign of L, converts the sign into a URL, distributes an advertisement using a display waiting time until the home page of the URL is displayed on the display device, and registers the sign. To charge the registration fee and charge the advertisement delivery request to the advertisement delivery requester, and to read the symbol used for the access device to the homepage by returning a part of the charge to the homepage creator. The reading device includes a light emitter, a condenser lens, and imaging means, irradiates the symbol display surface with light emitted from the light emitter, and reflects the reflected light with a condenser lens. A reading device formed by collecting and forming an image on an imaging unit. 13. A unique UR attached to a homepage
A person who reads the sign of L, converts the sign into a URL, distributes an advertisement using a display waiting time until the home page of the URL is displayed on the display device, and registers the sign. A medium that charges a registration fee and charges an advertisement distribution request to an advertisement distribution requester and returns a part of the charge to a homepage creator, in which a symbol used in a device for accessing a homepage is posted. 14. A unique UR attached to a homepage
Reading the symbol of L and converting it to a URL;
Distributing the advertisement during a waiting time until the homepage of the RL is displayed on the display device; charging a registration fee to a person who has registered the symbol and charging an advertisement distribution fee to a requester of the advertisement distribution And a charging step for returning a part of the charging to the homepage creator. 15. A display switching step for switching between a case where an advertisement is delivered using a display waiting time until a URL homepage is displayed after the conversion of the URL and a case where the URL homepage is directly displayed. The method for accessing a homepage according to claim 14, further comprising: 16. The method for accessing a homepage according to claim 14, further comprising a connection step of linking the distributed advertisement to a homepage of an advertisement providing company. 17. The charging step uses a marketing method in which the number of accesses is counted from information data obtained by scanning of the symbol from the user, and the product hobby / taste information of the user is analyzed. 15. The method for accessing a homepage according to claim 14, comprising a step of determining an advertisement distribution fee based on homepage information obtained by the above. 18. The billing step further includes a step in which the advertisement providing company decides on which homepage to deliver an advertisement based on homepage information obtained by using a regularly published marketing method. The method for accessing a homepage according to claim 14, wherein: 19. The method according to claim 14, further comprising a step of creating a content collection plaza on the Internet and introducing registered contents in a magazine or the like in order to increase the number of registered homepages. how to access. 20. The advertisement distribution fee according to claim 1, wherein the advertisement distribution fee is determined by dividing the number of times of use, the occupation ratio of broadcast time, the number of channels, and the ratio at the time of channel selection.
How to access the homepage described in 4. 21. The method for accessing a homepage according to claim 14, wherein said charging step charges a channel exclusive use fee when an advertisement is not distributed. 22. The method for accessing a home page according to claim 14, wherein the display waiting time of the home page can be arbitrarily set. 23. A channel server which receives a subscription application from a user by classifying a predetermined channel code according to band, and authenticates the applied channel code; and an advertisement corresponding to each of the authenticated channel codes. An advertisement server to provide or to provide a general advertisement when the corresponding advertisement is not set; a subscriber server to provide a web page of a predetermined URL corresponding to the applied channel code; An input terminal for inputting a channel code and requesting a connection with a web page of a predetermined URL; and a channel code input after outputting a predetermined advertisement when connection with the web page is requested from the input terminal. And a relay server for inquiring through the channel server and controlling to connect to a corresponding web page; A URL relay system having an Internet advertising function using a channel code comprising: 24. The Internet advertisement function using a channel code according to claim 23, wherein the channel server further comprises a channel database for registering URL data corresponding to the authenticated channel code. URL relay system. 25. The advertisement server according to claim 23, wherein the advertisement server further comprises an advertisement database for registering advertisement data corresponding to the authenticated channel code. URL relay system. 26. The relay server further comprises a transaction database for registering information on a connection time, a channel code, an advertisement type, and an advertisement time associated with a connection made between the channel server and the advertisement server and the input terminal. 24. A URL relay system having an Internet advertisement function using a channel code according to claim 23. 27. The input terminal according to claim 2, further comprising: an input device for inputting a channel code, and a communication interface for transmitting the channel code input from the input device to the relay server.
3. A URL relay system having an Internet advertisement function using the channel code described in 3. 28. The input terminal includes a micro barcode reader and a data processing device for transmitting a channel code read from the microbarcode reader to the relay server via the Internet. 27. A URL relay system having an Internet advertising function using the channel code described in 27. 29. The input terminal includes a micro barcode reader and a remote controller for wirelessly transmitting a channel code read from the microbarcode reader to a web television connected to the Internet. Item 27. A URL having an Internet advertising function using the channel code according to Item 27.
Relay system. 30. The input terminal, comprising: a micro barcode reader; and a mobile phone for transmitting a channel code read from the microbarcode reader to the relay server via a mobile communication network. Item 29. A URL relay system having an Internet advertisement function using the channel code according to Item 27. 31. The micro barcode according to claim 28, wherein, when a channel code is read, a URL address of a relay server is added to the read channel code and output. A URL relay system having an Internet advertising function using a channel code. 32. The channel server receives a subscriber application for a channel code; determines whether to permit the subscriber to subscribe to the subscriber; and a range of a channel code permitted for the subscriber permitted to subscribe. Receiving registration request information for the notified channel code; determining whether or not to register the channel code based on the received registration request information; if the channel code can be registered, the registration of the channel code is permitted. 24. The URL relay system having an Internet advertisement function using a channel code according to claim 23, wherein when the channel code can be registered, the received registration request information is registered. 33. The channel server receives a channel code change request; determines whether the requested channel code change requester is a registered subscriber; In some cases, receiving a request to change the channel code desired by the subscriber; if the channel code can be changed, notifying that the change of the channel code is permitted; and allowing the changed channel code information to be changed and registered. 24. A URL relay system having an Internet advertisement function using a channel code according to claim 23. 34. The relay server receives the channel code; queries the channel server for the received channel code to determine whether the channel code is a registered channel code; Determines whether there is an advertisement to be provided by referring to a channel server; if the provided advertisement has a channel code, extracts the URL corresponding to the received channel code by referring to the channel server; A code transmission side is linked to the URL; while the transmission side is linked to the URL, an advertisement registered in the advertisement server is queried to extract an advertisement, and then transmitted to the transmission side. Advertising; when the transmitting side is linked to the URL, interrupting the advertising of the transmitting side and receiving the channel code; 24. The URL having an Internet advertisement function using a channel code according to claim 23, wherein the received channel code, provided advertisement information, and advertisement time information are stored in a transaction.
Relay system. 35. The relay server receives the channel code; queries the channel server for the received channel code to determine whether the channel code is registered; and if the channel code is registered, Determines whether there is an advertisement to be provided by referring to a channel server; if the provided advertisement has a certain channel code, refers to the advertisement registered in the advertisement server to extract the advertisement; Side to transmit and advertise for a predetermined time;
Querying a channel server to extract a URL corresponding to the received channel code, so that a transmitter of the channel code is linked to the URL; a time when the channel code is received, a received channel code; 24. The URL relay system having an Internet advertisement function using a channel code according to claim 23, wherein the provided advertisement information and advertisement time information are stored in a transaction. 36. The advertisement server, when advertising,
The ad server is queried to determine the presence or absence of an advertisement specified in the channel code. If there is a specified advertisement, the corresponding advertisement is extracted.If there is no specified advertisement, a general advertisement is extracted. The URL relay system having an Internet advertisement function using a channel code according to claim 34 or 35, wherein the extracted advertisement is transmitted to a transmission side of the channel code.