JP2002152710A - System and method for discriminating advertisement effect - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system and method for discriminating an advertisement effect by which viewers can obtain information relating to advertisements other than advertisements viewed at present and sponsors can optionally settle desired viewer information. SOLUTION: The system for discriminating the advertisement effect of this invention is provided with a sponsor information database 2 that stores sponsor information about television broadcast advertisements while relating it to advertisement broadcast times and with a request format database 4 that stores for each sponsor a request format 4a used to request the system on the acquisition of the advertisement related information. A control means 8 extracts the sponsor information of an advertisement that is broadcast when a user terminal 70 requests the system to display a sponsor, allows the user terminal to display the information as a slit, extracts the request format 4a when the user terminal transmits a fact of selection of a prescribed sponsor information to the system, allows the user terminal to display the request format 4a and acquires information entered to the request format by the user terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement effect judging system and method for judging an advertisement effect of a television broadcast.

[0002]

2. Description of the Related Art In many cases, the effect of a television broadcast on an advertisement (commercial) is determined by investigating the audience rating of the television broadcast. Also, in recent years, based on bidirectional communication in digital broadcasting in the future, when a viewer selects (clicks) an advertisement on a television screen, detailed information on the advertisement can be obtained, and the effect of the advertisement can be grasped based on the click history. Possible technologies are disclosed (for example, see
1-171733).

[0003]

However, in the case of the above technique, the following problem occurs. First, viewers can get detailed information about the ad currently displayed on the TV screen, but other ads that are being broadcast at the same time as the ad ( Advertising that cannot be done). or,
For ads that you watched but don't remember clearly, there is no way to get more information.

[0004] Further, in the above technique, the number of accesses to an advertisement being broadcast can be evaluated, but it is difficult to know detailed attributes of the viewer. In particular, depending on the advertiser, the information of the viewer who wants to acquire may be different, but it is difficult to respond to such a request of the advertiser.

[0005] The present invention has been made in view of the above-mentioned problems, and it is possible for a viewer to obtain information related to an advertisement other than an advertisement currently being viewed, and to obtain desired viewer information for an advertiser. It is an object of the present invention to provide an advertisement effect determination system and method that can be arbitrarily set.

[0006]

In order to achieve the above-mentioned object, an advertisement effect judging system according to the present invention comprises an advertiser information for storing advertiser information of a television broadcast advertisement in association with a broadcast time of the advertisement. A database and a billing format used when requesting acquisition of relevant information of the advertisement,
A billing format database stored for each advertiser, and advertiser information of an advertisement broadcasted at the time when the advertiser display is requested from the user terminal is extracted from the advertiser information database, and a first list is displayed on the user terminal.
Display designation means, and a second display designation for extracting a corresponding billing format from the billing format database and displaying the billing format on the user terminal when the user terminal transmits a selection of predetermined advertiser information. Means, and input information obtaining means for obtaining input information input in the billing format.

The user terminal is connectable to the advertisement effect determination system via a network, is capable of receiving the television broadcast, and makes a predetermined selection while receiving the advertisement of the television broadcast. And it is preferable to be connected to the advertisement effect determination system to request the advertiser display.

It is preferable that the advertiser display request time has a predetermined time width.

It is preferable that the first display designating means classifies the advertiser information for each broadcast channel and displays the advertiser information in a list.

[0010] It is preferable that the apparatus further comprises information processing means for processing the input information based on a processing method designated in advance by the advertiser.

[0011] It is preferable that the information processing apparatus further includes information transmitting means for transmitting the input information to a terminal of the advertiser.

[0012] According to the advertisement effect judging method of the present invention, a step of storing advertiser information of a television broadcast advertisement in association with a broadcast time of the advertisement, and a billing format used when requesting acquisition of the relevant information of the advertisement A step of storing for each advertiser, extracting advertiser information of an advertisement broadcasted at the time when the advertiser display is requested from the user terminal, and displaying a list on the user terminal; When the notification of the selection of the advertiser information is transmitted, a step of extracting a corresponding billing format and displaying the same on the user terminal, and a step of acquiring the information input in the billing format are provided. Features.

[0013]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a configuration block diagram showing an embodiment of an advertisement effect determination system (hereinafter, referred to as “this system” as appropriate) 50 according to the present invention, and more specifically, an advertiser information database 2 and a billing format database described later. 4, input information database 6, control means (first and second display designating means, input information obtaining means, information processing means) for controlling the entire system 8,
The system includes a clock 10 for acquiring a reception time of information transmitted from the user terminal 70, an input / output control unit (information transmission unit) 12 for transmitting / receiving information to / from the network 100, and a user information database 14. The control means 8 can be realized as a central processing unit of a predetermined server device constituting the present system. Further, this system constitutes a Web site as a whole.

The system 50 is connected to a network 100 and accepts access from a user terminal 70 owned by a user via the network 100. Here, the user terminal 70 includes predetermined input means and display means, is connectable to the network 100, and is capable of receiving television broadcasts from the television broadcast station 90. For example, STB (Set Top Box: home use) A device including a communication terminal) and a display unit, a personal computer capable of watching television, and the like are applicable. Each terminal is equipped with a browser capable of browsing Web pages. In this embodiment, the user terminal 70 includes an STB 70a and a television receiver 70b. As the network 100, instead of the Internet, a dedicated line, a LAN (Lo
cal Area Network), WAN (Wide Area Network) or the like may be used.

An advertiser terminal 80 is connected to the network 100. As the terminal 80, a personal computer or a server (terminal server) can be used.

In the present system 50, the advertiser information database 2 stores advertiser information (advertiser name, etc.) 2a of a television broadcast advertisement in association with the advertisement broadcast time (band). Usually, the broadcast time of the advertisement is known in advance several months before the actual broadcast date. Here, since advertisements broadcast in the same time zone vary depending on the broadcast area, it is preferable to store the advertiser information for each broadcast area. or,
Advertiser information may be classified and stored for each broadcast channel.

The billing format database 4 stores a billing format 4a for each advertiser. The billing format 4a is used when the viewer of the advertisement requests to acquire the related information, and urges the user to input a predetermined item. The input items can be arbitrarily set by each advertiser.

The input information database 6 stores information input to the billing format 4a for each advertiser.
The user information database 14 stores attribute information (name, address, contact information, broadcast area of the user, etc.) of the user accessing the system.

Next, a processing flow in the advertisement effect determination system will be described with reference to FIG. In this figure, first, the user terminal 70 receives a television broadcast advertisement in a TV (television) mode (step S100). When the user who has viewed the advertisement is interested in the advertisement, the user operates the user terminal 70 to make an advertiser display request (step S
110), the user terminal 70 switches from the TV mode to the Internet mode in accordance with this operation, and performs a process of connecting to the network 100 (step S120).

When the connection to the network 100 is completed, an advertiser display request from the user terminal 70 is transmitted to the present system 50, and the control means 8 of the present system 50 acquires the reception time from the clock 10 (step S1). (S200), based on the access information from the user terminal 70, acquires the broadcast area of the corresponding user from the user information database 14 (step S210). And
The control means 8 extracts the advertiser information (advertiser name) broadcast from the advertiser information database (DB) 2 in a predetermined time zone (time width) including the reception time and corresponding to the broadcast area. Transmit to terminal 70 (step S22)
0). A list of the extracted advertiser names is displayed on the user terminal 70 (step S130), and the user selects the advertiser name of the advertisement for which the user wants to obtain the related information on the display screen (step S140).

The control means 8 receives the selection information of step S140, extracts a billing format corresponding to the selected advertiser from the billing format database 4, and transmits it to the user terminal 70 (step S230). The transmitted billing format is displayed on the user terminal 70 (step S150), and the user inputs and transmits desired items on the display screen to request acquisition of advertisement-related information (step S160).

Next, the control means 8 receives the input information transmitted in step S160, and
Is stored for each advertiser (step S240),
The distribution instruction of the related information requested by the user is performed (step S250). Note that the distribution of the related information is not necessarily performed online, but may be performed by mail, for example. In the case of mailing, the control means 8 gives a distribution instruction to display the distribution destination of the related information on a predetermined terminal, and the administrator who browsed this display may perform the mailing procedure as appropriate. or,
Advertisement related information may be advertiser information (advertiser services, all products handled, etc.) as well as information on the advertisement itself (for example, detailed contents of the advertised product).

The control means 8 also processes the input information obtained in step S240 (step S260), and transmits the processed input information to the corresponding advertiser terminal 80 (step S270). The advertiser terminal 80 acquires the transmitted input information and provides it for determining the advertising effect (step S300). Processing of the input information will be described later.

As described above, when a predetermined operation is performed at the time of viewing an advertisement, a list of advertiser information broadcasted (or broadcasted in the future) at that time (band) is displayed on the user terminal. So the advertiser of the other ad that was being broadcast at the same time (advertisement that was not watched or appeared instantly when the broadcast channel was changed) was watched but did not clearly remember the content The advertiser of the advertisement or the advertiser of the advertisement broadcasted in the future can be known. As a result, it is possible to request acquisition of related information of those advertisements. or,
For the advertiser, when the user requests acquisition of the related information of the advertisement, the advertiser inputs the user information in a billing format arbitrarily determined, so that the advertiser can obtain the user information desired by the advertiser. The effect can be accurately determined.

Next, the processing of the input information in step S260 will be described with reference to FIG. Step S
260 includes a series of steps S261 to S265 in detail. The control means 8 acquires an advertiser corresponding to the billing format based on the input information acquired in step S240 (step S261), and specifies a processing specification (processing method for input information) predetermined for the advertiser. A specified calculation formula or the like is acquired (step S262). The processing designation is stored in a predetermined storage device (memory or the like) or a calculation formula is embedded in a predetermined format (template).

Next, based on step S262, the control means 8 determines whether or not the input information needs to be processed (step S263). If Yes in step S263, the information is processed by the designated method (step S26).
4) If No, the process moves to step S265 without processing the information. In this embodiment, a part of the input information is processed, and the other input information that is not processed is transmitted to the advertiser terminal together. In step S265, the processed information and the unprocessed input information are associated with a predetermined distribution format, and transmitted to the advertiser terminal in step S270. If a calculation formula or the like is embedded in the format (template), steps S262 to S265 are performed.
Is performed by a program operating on this format.

Next, FIGS. 4 and 5 show examples of screen display on the user terminal 70 in the above processing flow. FIG.
(1) is a television broadcast advertisement screen 1000 in the TV mode. In this state, when, for example, a remote controller that operates the terminal 70 is operated, the mode is switched to the Internet mode, and the advertiser list screen 1010 is displayed (FIG. 4
(2)). In this embodiment, the time when the system receives the operation of the remote controller by the user is “14:55”,
The advertiser list screen 1010 displays advertisements that have already been broadcast (that is, from 14:00 to 14:55) in the time zone (14:00 to 15:00) including the current time “14:55”. Advertiser information 1
010a are displayed in a list for each broadcast channel (4 to 12ch). Here, when the switching button 1010c is selected, the time zone (13:00 to 14:
00) is displayed, and when the switching button 1010d is selected, the advertiser information for the time zone (15:00 to 16:00) earlier than the current time is displayed. The time zone can be set as appropriate (1 hour in this embodiment).

Here, the advertiser on the advertisement screen 1000 is Company F, but another advertiser (J
If the user is interested in the company, the user can select the selection button 1010e of the company J and request acquisition of the information of the company J (or the advertisement thereof). When the “area change button” 1010 f is selected, the screen jumps to a screen for changing the setting of the broadcast area of the user, and the setting can be changed as appropriate.

FIG. 5 shows the billing format 102 of the company J displayed on the user terminal which has selected the selection button 1010e.
0 shows the screen configuration. The request format 1020 includes a user attribute information input item 1020a and a questionnaire input item 1020b. When inputting each item and selecting a "material request button" 1020c, a request for acquisition of a material of company J is made.

Next, the configuration of information (data) obtained by the present system will be described with reference to FIGS.
FIG. 6 shows destination data 2000 of the material of the company J acquired from the input item 1020a of the billing format. In the destination data 2000, a user name is recorded in a field F1, and a user address as a material destination is recorded in a field F2. The administrator of this system
The document is sent to the user with reference to the destination data 2000.

FIG. 7 shows input data (input information) 2100 obtained from the request format. In the input data 2100, fields F10 to F14
In the field F15, user attribute information (name, e-mail address, etc.) obtained from the input item 1020a is recorded, and in the field F15, answer information to the questionnaire obtained from the input item 1020b is recorded. Questionnaire is 10
Field F
15 recorded.

FIG. 8 shows data 2200 obtained by processing the input data 2100. The processed data 2200 is obtained by classifying the number of material requests (reactions) to the advertiser J in a specific time zone and broadcast channel by user age. The processed data 2200 is obtained by integrating the number of users who answered the questionnaire based on the field F12 (age information) of the input data 2100.

FIG. 9 shows the structure of data 2300 obtained by processing input data 2100 by another method. Processing data 23
00 is the number of answers to the questionnaire of the advertiser F in a specific time zone and broadcast channel, classified by questionnaire item. The processed data 2300 is obtained by integrating the number of responding users for each item based on the field F15 (presence or absence of a questionnaire) of the input data 2100.

As described above, by processing the input information by the processing method determined for each advertiser, the user information desired by the advertiser can be obtained, and the advertisement effect can be more reliably determined. .

The present invention is not limited to the above embodiment. The time at which the advertiser display is requested from the user terminal is not limited to the time at which the request information was received by the present system. For example, the requested time may be acquired at the user terminal side, and this time may be transmitted. In addition to the terrestrial broadcasting, the television broadcasting may be satellite broadcasting or cable television. Further, the television broadcasting may be performed by bidirectional communication with the user terminal, and a television broadcasting station may be provided in the present system. Furthermore, the user attribute information (broadcasting area, user address, etc.) may be stored on the user terminal side, and may be sent back to the system at the time of access.

Note that the advertisement effect determination system of the present invention
It can be realized by a computer, various peripheral devices such as a communication device, and a software program executed by the computer, and the software program executed in the system is executed via a computer-readable storage medium or a communication line. Can be distributed.

[0037]

As described above, according to the present invention,
If a predetermined operation is performed at the time of viewing the advertisement, the advertiser information of the advertisement other than the one that the user is currently viewing is displayed in a list on the user terminal, so that it is possible to request the acquisition of the relevant information of those advertisements. Also, for the advertiser, when requesting the acquisition of the relevant information of the advertisement, the user information is input in a billing format arbitrarily determined by the advertiser, so that the advertiser can obtain the desired user information, Advertisement effect can be accurately determined.

When the input information is processed by a processing method determined for each advertiser, user information desired by the advertiser can be obtained, and the advertising effect can be determined more reliably.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement effect determination system of the present invention.

FIG. 2 is a diagram showing a processing flow in the advertisement effect determination system.

FIG. 3 is another diagram showing a processing flow in the advertisement effect determination system.

FIG. 4 is a diagram showing a screen display example on a user terminal.

FIG. 5 is a view following FIG. 4;

FIG. 6 is a diagram showing a configuration of information acquired by the present system.

FIG. 7 is another diagram showing a configuration of information acquired by the present system.

FIG. 8 is yet another diagram illustrating a configuration of information acquired by the present system.

FIG. 9 is another diagram showing a configuration of information acquired by the present system.

[Explanation of symbols]

2 Advertiser information database 4 Billing format database 4a Billing format 6 Input information database 6a Input information 8 Control means 50 Advertising effect determination system 70 User terminal 100 Network

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Claims (7)

[Claims] 1. An advertiser information database that stores advertiser information of a television broadcast advertisement in association with the broadcast time of the advertisement, and a billing format used when requesting the acquisition of the related information of the advertisement, A first format for extracting from the advertiser information database the advertiser information of the advertisement broadcasted at the time when the advertiser display is requested from the user terminal, and displaying the list on the user terminal A second display designating means for extracting a corresponding billing format from the billing format database and displaying the billing format on the user terminal when the user terminal transmits a selection of predetermined advertiser information; Input information obtaining means for obtaining input information input in the claim format. WARNING effect determination system. 2. The method according to claim 1, wherein the user terminal is connectable to the advertisement effect determination system via a network, is capable of receiving the television broadcast, and performs a predetermined selection while receiving the advertisement of the television broadcast. 2. The advertisement effect determination system according to claim 1, wherein when the advertisement effect determination is performed, the advertisement effect determination system is connected to request the advertiser display. 3. The advertisement effect determination system according to claim 1, wherein the advertiser display request time has a predetermined time width. 4. The advertisement effect judging system according to claim 1, wherein said first display designating means classifies said advertiser information for each broadcast channel and displays a list. 5. The advertisement effect determination according to claim 1, further comprising information processing means for processing the input information based on a processing method designated in advance by the advertiser. system. 6. The advertisement effect determination system according to claim 1, further comprising an information transmitting unit that transmits the input information to a terminal of the advertiser. 7. A step of storing advertiser information of an advertisement of a television broadcast in association with a broadcast time of the advertisement, and a billing format used for requesting acquisition of the related information of the advertisement, for each advertiser. Storing, extracting advertiser information of an advertisement broadcasted at the time of requesting the advertiser display from the user terminal, and displaying the advertiser information in a list on the user terminal; and selecting predetermined advertiser information from the user terminal. The advertisement effect determination method, comprising the steps of: extracting a corresponding billing format when the message is transmitted, and displaying the billing format on the user terminal; and acquiring information input to the billing format. .