JP2002152382A - Method for advertising through medium of telephone set - Google Patents

Abstract

PROBLEM TO BE SOLVED: To propagate and advertise by use of a musical piece through the medium of a telephone set. SOLUTION: In a communication protocol extension part prior to establishing a state that it is possible to call by telephone sets 6, 7 for both calling-out and calling-in in a connection protocol of a telephone communication, a telephone station 5 transmits advertisement contents 4 containing music information and character information to one or the both of the telephone sets 6, 7 required for connecting each other, and the telephone sets 6, 7 which have received the advertisement contents 4 record the advertisement contents 4 in a memory 8, and further when the telephone sets 6, 7 are not in a state that it is possible to call relating to the calling-out and calling-in, the advertisement contents 4 are utilized.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a telephone-mediated advertising method.

[0002]

2. Description of the Related Art Conventionally, advertising methods using telephones include:
In some telephones, advertisement voice information is interrupted during a call period of telephones connected to each other, and the advertisement information is provided to a user of the telephone.

[0003]

During a call period of a telephone using a general public line and a wireless telephone public line, the caller of the telephone is charged for the call charge during the call contract period of the caller. The use of the third party's interrupt requires the permission of the caller.

[0004] This problem can be avoided by an initial contract with a telephone communication service provider or by a pay-as-you-go specification for packet communication on a digital communication line.

However, since telephone communication is a real-time communication between a calling station and a called station, it is very unlikely that advertising information will be interrupted during the call. It can be bothersome and sometimes uncomfortable.

[0006] In providing the advertisement information, causing the side receiving the advertisement information to have a feeling of refusal to provide the information results in a negative effect of the advertisement.

[0007] In particular, during the mutual call period, even if voice information of the same advertisement content is transmitted to both parties, a positive effect of the advertisement is produced depending on the situation, environment, and mental state of both listeners. It is not clear whether the effect will be negative or negative, and it is difficult to actually evaluate the advertising effect of the advertising content.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and a communication protocol extension unit in a connection protocol for telephone communication before a callable state of both a calling and called telephones is established. Transmits the advertising content including the music information and the text information to one or both of the two telephones that require connection, and the telephone receiving the advertising content records the advertising content in the memory, and It is an object of the present invention to use the advertising content when the call is not in a call-enabled state.

[0009]

According to the present invention, the above-mentioned problem is solved as follows. (1) When a telephone station connects the calling telephone and the called telephone, the telephone calling out the advertising content including the digital music data portion related to the advertisement and the digital character data portion related to the advertisement. Or transmitting from the central office to one or both of the called telephones before the call connection between the calling and called telephones is established;
The telephone that has received the advertising content records the advertising content in the memory each time it is received, and the advertising content recorded in the memory is in a state in which communication between the phones is not established in the relationship between calling and called. , The digital music data portion is reproduced as music by the telephone, and the character data portion in the advertisement content is displayed on the telephone as the advertisement music, and the character data portion in the advertisement content is displayed on the telephone as the advertisement character information, or the music portion is related to the advertisement. Each is provided to a telephone user as link data that reaches a data group on the Internet.

(2) In the above item (1), the calling telephone is a general telephone connected to a wired public telephone communication network.

(3) In the above item (1), the calling telephone is a portable telephone connected by a communication connection network using radio waves.

(4) In any one of the above items (1) to (3), the called telephone is a general telephone connected to a wired public telephone communication network.

(5) In any one of the above items (1) to (3), the called telephone is a portable telephone connected by a communication connection network using radio waves.

(6) In any one of the above items (1) to (5), the digital music data part relating to the advertisement is a part of the music specifying the advertisement target.

(7) In the above item (6), the music specifying the advertisement target is a commercial song specifying the advertisement ordering company.

(8) In any one of the above items (1) to (5), the digital music data relating to the advertisement is a part of the music targeted for the advertisement.

(9) In any one of the above items (1) to (5), the digital music data portion relating to the advertisement is audio data directly expressing the advertisement content of the advertisement target.

(10) In any one of the above items (1) to (9), the digital music data part relating to the advertisement is provided with a ringing tone or a ringing tone before the call connection between the calling and called telephones is established. Used as

(11) In any one of the above items (1) to (10), the digital character data part relating to the advertisement is a character data in which the advertisement content of the advertisement target is directly expressed by character information as an advertisement text. It is.

(12) In any one of the above items (1) to (10), the digital character data part relating to the advertisement is link data indicating a place where the content describing the advertisement content of the advertisement target is located.

(13) In the above item (12), the link data is a URL indicating the address of a home page on the Internet.

(14) When a telephone station connects the calling telephone and the called telephone, an advertising content including a digital music data portion related to the advertisement and a digital character data portion related to the advertisement is called. The telephone which has transmitted the advertising content from the central office before the call connection between the calling and the called telephones has been established to one or both of the called telephone and the called telephone,
The advertisement content is recorded in the memory every time it is received, and the advertisement content recorded in the memory is transmitted to the digital music data section in a state where communication between the telephones is not established in the relationship between the calling and the called. A link that plays back music as an advertisement music and displays the character data part in the advertisement content on the telephone as the advertisement character information, or arrives at a data group on the Internet related to the advertisement of the music part As data, each is provided to the user of the telephone, and when using the advertising content in a state where the communication between the telephones is not established, the usage status of the advertising content,
Weighting is performed according to the usage form of the music data and character data, and the weighted portion is counted as the number of advertisement use every time the advertisement content is used.
The call is sent to the central office before the call connection between the calling and called telephones is established.

(15) In the above item (14), the advertisement use information includes advertisement content identification information unique to the advertisement content.

(16) In the above item (14) or (15), the advertisement use information includes the use field information for identifying the advertisement use field of the telephone user.

[0025]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a block diagram showing an embodiment of the method of the present invention. The advertising agency (1) receives advertisement target information (3) including target products for advertisement and various types of information attached to the target products from a large number of advertisement ordering companies (including individuals) (2). In response, advertisement content (4) is created.

The advertising agency (1) converts the advertising content (4) of the target product requested by each advertising orderer (2) into a public telephone network connection company (hereinafter abbreviated as a telephone office) (5). The telephone office (5) sends each advertising content (4) to the general telephone (6) or the wireless telephone (7) when a telephone requiring connection is called.
Each advertising content (4) is passed to each of the calling telephone and the called telephone.

The general telephone (6) is a telephone connected to a wired public telephone line. The wired telephone line can be either an analog type or a digital type, and can be either outgoing or incoming.

The radiotelephone (7) is a telephone using a radio wave for a communication connection line, and includes both a portable telephone having a large electric field strength and a PHS telephone having a small electric field strength. It is called a mobile phone.

All the portable telephones, such as the radio telephones (7), are currently digital communication lines, and can receive advertisement contents (4) processed into digital information in both calling and called. It has become.

In the advertising content (4) created by the advertising agency (1), the music information section and the character information section are based on a predetermined specification (data format) based on a data attribute array and a data length. Is defined.

Further, the specification of the data amount of the advertising content (4) is set to be an integral multiple of the size of a packet for transmitting data through a digital line, thereby improving the transmission efficiency.

The music information section and the character information section are data compressed by a data compression technique adapted to the attributes of music and characters, respectively.

For example, the music information section compresses a digital audio signal having a predetermined digital resolution of the volume and a predetermined sampling frequency by, for example, the MP3 method or another digital compression method of the audio signal.

The character information section is compressed by a text data compression technique based on a text data compression algorithm, which is widely used in personal computer communication, Internet communication and the like.

Further, the music information section can return to the original music data only by the transmission destination telephone based on the copyright protection.
It may be a scrambled or other encrypted compressed digital signal.

As the scramble or encryption key at this time, the telephone numbers of the calling telephone and the called telephone can be adapted to the advertising content (4) sent to the corresponding telephone number.

When the destination telephone is a portable telephone and the portable telephone cannot transfer music data taken into the telephone to an external device,
In particular, copyright protection measures may not be required.

Next, a description will be given of how the telephone office (5) transfers the advertising content (4) passed from the advertising agency (1) to the telephone office (5) to the telephones (6) and (7). I do.

FIG. 1 shows an example in which the calling machine is a radio telephone (7A) and the called machine is a radio telephone (7B).

When the calling radio telephone (7A) calls the called radio telephone (7B) via the telephone office (5), the telephone office (5) performs the following steps during the connection protocol for the call. The advertisement content (4) is transmitted to the called wireless telephone (7B) and also to the calling wireless telephone (7A).

When the advertisement content (4) is sent,
When the radio telephone (7A) as a calling station establishes digital line communication with the telephone station (5) at the time of calling, and when both parties can exchange digital data, the telephone station (5)
Sends a packet containing advertising content (4) from the central office (5) to the caller in the extension of the connection protocol.

The calling radio telephone (7A) transmits the advertising content (4) sent from the receiving telephone office (5),
The advertisement content (4) is sequentially stored in the stack memory (8) formatted according to the capacity of one.

Similarly, the called radio telephone (7B)
When a digital line communication with the telephone station (5) is established at the time of receiving a call and both parties can exchange digital data,
In the extension part of the connection protocol, the central office (5) transmits the advertisement content (4) from the central office (5) to the called machine.
The called radio telephone (7B) sends a packet containing
Sequentially stores the received advertisement contents (4) in the same stack memory (8).

When the calling device and the called device are sent advertising content from the telephone station (5), the calling-
The other telephones in the called relationship are in a communication protocol prior to establishing a communication connection, and the advertising content (5) is before the caller is charged for communication.

The called wireless telephone (7B) switches the switch means (including the software connection means) to use the data of the music information part of the received advertisement content (4) as ring tone data ( If S) is set to ON in advance, an incoming call is received from the uppermost stage (portion storing the latest data) of the stack memory (8) by a bell signal indicating that the communication protocol is called. The data of the music information section of the advertising content (4) that has just been played is transmitted to the ring tone generating means (1) via the music reproducing means (9).
0) to generate a ringtone from the speaker (11) to notify that the call has been received, by means of music contained in the advertising content (4).

Thereafter, the wireless telephone (7B) of the called machine is
By pressing a response switch (not shown) to answer the called wireless telephone (7A), a communication connection in a called-calling communication protocol is established, and both parties can talk.

The period during which the called machine is generating a ring tone is a mere waiting time at the calling machine.
Similarly to the conventional ringing tone, the caller also reproduces the music data contained in the advertising content (4) just received by the music reproducing means (9) and generates the music data from the handset receiver (not shown). It can also be done.

However, since the advertising contents (4) sent to the calling wireless telephone (7A) and the called wireless telephone (7B) are not always the same, it is required that both of them listen to the same music at the same time. Not be.

The telephone office (5) operates the radio telephone (7A) (7
The advertising content (4) to be sent to B) relates to a large number of advertising ordering companies (2) requested by the advertising agency (1), and the opportunity of sending out the large number of advertising content (4) is equal. Either it must be, or there must be a difference in advertising rates depending on the probability of sending opportunities.

However, since the users of the radio telephones (7A) and (7B) receiving the service cannot expect the advertisement effect substantially even if the music in the field which the user does not like is distributed, this is not possible. Each telephone to receive the service registers in advance the field of use information at the telephone office (5), and the advertising contents (4) are classified and classified based on the field information. Among the above, it is preferable that each advertising content (4) in the same field is distributed with an equal probability or a probability according to the advertising fee.

For example, in the field of music, fields such as popular songs, classical music, jazz, and movie music are distributed according to the user's preference of the wireless telephones (7A) and (7B).

The field-of-use information includes, in addition to the music of the telephone user, individual information, preferences, and preference information, such as gender, age, occupation, favorite colors, favorite flowers, and favorite information as the individual information. By including such fruits, the presence / absence of smoking, and the like, when the usage information of the advertising content described later is totaled, it can be used as a statistical parameter.

However, in the telephone station (5), the receiving station in which the caller starts communication first and the connecting station in which the called machine is called up distribute the advertising contents (4) to each other. In such a case, it is necessary for the receiving station and the connecting station to always carry the advertisement use field information of the user, but this is substantially difficult.

In such a case, by inserting the advertisement use field information of the user into the advertisement use information (12) to be described later, the advertisement use information conforms to the personal information of the user of the wireless telephone (7). , And allow for careful advertising.

After the connection between the calling and the called has been established, the service regarding the use of the advertising content (4) is not used, and both parties normally talk, and the talking ends and the talking ends. Turn the switch off (on-hook state).

When the wireless telephones (7) enter the non-calling mode, each wireless telephone (7) can shift to the advertisement content use mode from a predetermined main menu programmed in advance.

The use status of the wireless telephone (7) in the non-communication state will be described below for the called wireless telephone (7B).

When the radio telephone (7B) shifts to the advertisement content use mode selected from the main menu in the non-communication state, the radio telephone (7B) is transmitted from the telephone station (5) every time a call is made or each time a call is received. Coming numerous advertising contents (4)
Can be selected, deleted, and moved in the stack memory (8) in which is stored.

The stack memory (8) records the latest advertisement content (4) by stacking it at the top, and automatically deletes the one that reaches the bottom.

Therefore, the advertisement content (4) that needs to be stored moves to the upper part and the unnecessary advertisement content (4)
Push down to the bottom or delete.

Each advertising content (4) is provided with a unique identification code that does not overlap with each other, and based on this identification code, the advertisement usage measuring means (13) executes each advertising content. The use state of the content (4) is digitized and counted.

For example, the required advertisement content (4) is selected, the data of the music part is transmitted to the music reproducing means (9), and the headset receiver or the earphone (1) is selected.
When the voice is changed to the voice in 4), the frequency 10 is measured and added.

Similarly, when connecting to the Internet (15) using the data of the character portion, the frequency 10 is added,
Further, a frequency corresponding to the connection destination site in the Internet (15) is added.

For example, in the music distribution site (16) for distributing the entire advertisement target song (one song), the frequency of each site is 100 when the download of one song of the advertisement target is completed. 50 when using site (17), artist fan club site (18)
40, when using the artist home page (19), when using the music database site (20), when using other sites contributing to the advertising linked by the character information section, Each of them is weighted as a frequency according to the site used, and the weighting frequency is added each time the site is accessed or downloaded.

In the information on the advertisement frequency, the evaluation of the advertisement effect of the advertisement content (4) excludes the extraction of private information of the individual and includes only the information that has contributed to the advertisement effect.

The advertisement usage frequency measuring means (13) sets the number of steps to be moved upward in the stack memory (8) to one because the advertisement content (4) needs to be stored in the stack memory (8).
Measure and add as degrees.

The frequency measured and added by the advertisement usage frequency measuring means (13) is used as the advertisement usage information (12) at the time of communication of the extension part of the connection protocol between the calling and the called at the time of the telephone office (5) And telephones (7A) (7B)
The measurement frequency of the advertisement usage frequency measuring means (13) on the side is reset to zero.

The advertisement use information (12), including the use field information, is sent to the receiving station or the connection station before the distribution of the advertisement content (4).

The telephone office (5) sets each advertisement content (4)
The advertisement usage information (12) for each is totaled and passed to the advertising agency (1), and the advertising agency (1) advertises the result of the advertising effect based on the aggregation information of the advertisement usage information (12). The advertisement fee can be charged to the advertising ordering company by reflecting it in the fee.

In the use mode of each advertisement content (4), as described above, each advertisement content (4) recorded in the stack memory (8) in the receiving order is randomly selected and designated, and the music of the content is selected. By playing back the part, the user can preview a part of the song targeted by the advertisement, and display the data of the character portion of the content to view the bibliographic data of the song targeted by the advertisement.

Further, the character data of the character portion of the advertising content (4) includes the address (UR) of each site related to the music of the music portion connected to the Internet (16).
L) is embedded as link information on a homepage that publishes information related to the advertising music,
Access is also easy.

When the user wants to listen to all the songs in the music section of the advertisement content (4), the distribution home page (1
In step 6), the user can access all of the songs without having to download them to the memory of the wireless telephone 7 in the real-time distribution mode.

Further, when the music is downloaded to the radio telephone (7) and it is desired to listen to the music many times, that is, to purchase all the music, the music all music distribution site (16) linked by the URL can be used. From the homepage,
Can be downloaded. At this time, the settlement of the music fee may be added to the call charge of the telephone office (5).

When downloading music, the compressed digital music signal may include a copyright protection signal or may be subjected to encryption or scramble processing.

The music reproducing means (9) can return the music signal, which has been encrypted or scrambled by the copyright protection releasing means (21), to the original state and listen to the music.

To download a plurality of music pieces of all the music pieces, instead of recording the music data pieces of the downloaded music pieces in the stack memory (8), a large-capacity memory for recording music data is prepared separately. Need to be kept.

In the above procedure, the advertisement content (4) using music as a product has been described as an example of the advertisement target. However, the advertisement content (4) may be created using product other than music as the advertisement target. it can.

For example, when the advertisement target is a product that is not directly related to music, such as confectionery, cosmetics, clothing, etc., an advertisement ordering company (2) that provides the product, a maker that manufactures the product, and a brand that sells the product are used. A commercial song to be specified or a sound that produces a trademark effect is used as data for the music section of the advertising content (4), and the text section contains the price and specification of the product and other latest information related to the product. The URL of the link of the home page is stored as data.

In the above case, when the data of the music section is used as a ringtone, the reception of the advertising content (4) from the maker or the brand specified by the commercial song, the sound having the trademark effect, or the like is confirmed. After the call is over, the Internet (1
Product information can be obtained by quickly accessing the corresponding link in 5).

Even if the music part is not used as a ring tone, if the music part is read out from the stack memory (8) and reproduced as a commercial song or a sound having a trademark effect, advertisement content from a maker or brand (4) Is confirmed, and when the user of the wireless telephone (7) is interested in acquiring the product information of the maker or the brand, the corresponding link destination of the Internet (15) indicated by the data of the character portion is Can be easily accessed.

The character information section in the advertisement content (4) can include image information. in this case,
The image information can be a photograph or an illustration image that clearly indicates an advertisement target, and the image information may include character information as image information.

[0082]

According to the first aspect of the present invention, the advertisement content is sent to the user's telephone without incurring any communication cost or mental burden on the user of the telephone, and the user of the telephone can use the telephone. At any time other than during a phone call,
Each music included in the plurality of advertisement contents can be selectively heard, and information about the music can be directly or indirectly known from character data of the advertisement content.

According to the fourteenth aspect of the present invention, the use status of the advertisement content can be tabulated numerically, and the effect of the advertisement can be easily known.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of the method of the present invention.

[Explanation of symbols]

 (1) Advertising agency (2) Advertising client (3) Advertising target information (4) Advertising content (5) Telephone office (public telephone network connection company) (6) General telephone (7) (7A) (7B) ) Wireless phone (8) Stack memory (9) Music playing means (10) Ringtone generating means (11) Speaker (12) Advertising usage information (13) Advertising usage frequency measuring means (14) Earphone (15) Internet (16) Music distribution site (17) Advertising ordering company homepage site (18) Artist fan club site (19) Artist home page (20) Music database site (21) Copyright protection release means

Claims (16)

[Claims] 1. A calling telephone and a called telephone,
When the central office connects, an advertisement content including a digital music data portion related to the advertisement and a digital character data portion related to the advertisement is transmitted to one or both of the calling telephone and the called telephone. The telephone set transmitting the advertising content before the call connection between both called telephones is established and receiving the advertising content records the advertising content in the memory for each reception,
The advertising content recorded in the memory, the digital music data portion is reproduced as music by the telephone in a state where communication between the telephones is not established in the relationship between calling and called, as advertising music, and Display the character data part in the advertising content on the telephone as the character information for the advertisement, or provide it to the user of the telephone as link data that reaches the data group on the Internet related to the advertisement of the music part. Characteristic telephone-based advertising method. 2. The advertising method using a telephone as claimed in claim 1, wherein the calling telephone is a general telephone connected to a wired public telephone communication network. 3. The advertising method using a telephone as claimed in claim 1, wherein the calling telephone is a portable telephone connected by a communication connection network using radio waves. 4. The advertising method using a telephone as set forth in claim 1, wherein the called telephone is a general telephone connected to a wired public telephone communication network. 5. The telephone-mediated advertisement method according to claim 1, wherein the called telephone is a portable telephone connected by a communication connection network using radio waves. 6. A digital music data part related to an advertisement is a part of music specifying an advertisement target.
5. An advertising method using the telephone according to any one of 5. 7. The telephone-mediated advertisement method according to claim 6, wherein the music specifying the advertisement target is a commercial song specifying the advertisement ordering company. 8. Digital music data relating to an advertisement is:
The telephone-mediated advertising method according to any one of claims 1 to 5, wherein the advertising method is a part of music targeted for advertising. 9. The advertising method using a telephone as set forth in claim 1, wherein the digital music data section relating to the advertisement is audio data in which the advertisement content of the advertisement target is directly expressed by voice. 10. The digital music data part related to an advertisement is used as a ringing tone or a ringing tone before a call connection between both calling and called telephones is established. Advertising method using a telephone. 11. The telephone according to claim 1, wherein the digital character data part relating to the advertisement is character data in which the advertisement content of the advertisement target is directly expressed by character information as an advertisement. Advertising method used as an intermediary. 12. The advertising method using a telephone as set forth in claim 1, wherein the digital character data portion related to the advertisement is link data indicating a place where the content describing the advertisement content of the advertisement target is located. . 13. The system according to claim 1, wherein the link data is a URL pointing to an address of a home page on the Internet.
3. The advertising method using the telephone according to 2. 14. An advertising content comprising a digital music data portion related to an advertisement and a digital character data portion related to an advertisement when a telephone station connects the called telephone and the called telephone. Place a call to either or both the telephone and the called telephone
A telephone that transmits from the central office before the call connection of both called telephones is established and receives the advertising content records the advertising content in the memory each time it is received, and the advertising content recorded in the memory is In a state in which communication between telephones in the relationship between calling and called is not established, the digital music data portion is reproduced into music by the telephone, and the character data portion in the advertising content and the character data portion in the advertising content are reproduced. , Displayed on the phone as text information for advertising, or as link data to reach a group of data on the Internet related to advertising of the music department,
Each of them is provided to the telephone user, and when using the advertising content in a state where the communication between the telephones is not established, the usage status of the advertising content is weighted according to the usage form of the music data and character data. And
The weighted portion is measured as an advertisement use frequency every time the advertisement content is used, and the measured advertisement use information is used before the call connection between the calling and called telephones is established.
An advertisement method using a telephone as a medium, wherein the advertisement is transmitted to a telephone office. 15. The advertisement usage information includes advertisement content identification information unique to the advertisement content.
Advertising method using the telephone described in the above. 16. The advertisement utilization information includes utilization field information for identifying a telephone user's advertisement utilization field.
16. The advertising method using a telephone as described in 4 or 15.