JP2002140360A - Information supply system for products - Google Patents

Abstract

(57) [Summary] [Problem] To match personal information of a user with a product database and obtain information on a product or the like through a graphics image serving as a user's alter ego. An information related to personal information input by a user is extracted from an information database such as a product storing information related to a target consumer group, and the user inputs the information from a graphics image file. By extracting a graphics image related to personal information and clicking a corresponding part of the graphics image, the user can quickly narrow down the most necessary information and display it properly.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention extracts information on a target product or the like based on personal information (selects an online shop), associates the extracted information with a graphics image serving as an alter ego of a user, The present invention relates to an information supply system for merchandise or the like that can search for the information through an image or perform online shopping.

[0002]

2. Description of the Related Art At present, online commercial transactions are common. Also, with the development of the Internet, anyone can access various information. There are various forms of online commerce, such as individual stores and virtual malls, but basically these are actual stores and stores made by developers in the suburbs of cities, various shopping centers, outlet malls, etc. Commercial facilities, so-called shopping malls, will be reproduced on cyberspace. The merits of online commerce such as this are that land costs are not required like real stores, it is possible to expand sales nationwide regardless of the actual location of stores, and there are many other benefits. . However, the process in which a user visits (accesses) a store and purchases a desired product is no different from a real commercial transaction.

[0003] By the way, online sales methods have been developed by making full use of technologies unique to the Internet, such as "search, compare, assign, recommend", and are significantly different from actual stores. I have. This is one of the main reasons that the characteristics of the Internet are different from those of newspapers and televisions, and that it is an interactive media. However, conventional online commerce is based on the usage of online shops and virtual malls, where users unilaterally receive information and enjoy it, that is, follow the conventional method of one-way media. There was a problem of doing.

[0004] Conventionally, virtual malls are particularly typical of online shops, and it is possible to enhance the product lineup and increase the number of stores in limited location conditions to increase the ability to attract customers. As a result, the display space is cluttered, making it difficult to see the menu screen for products and information. If the amount of information becomes too large, it loses its ability to convey something. As a result, many virtual malls are overwhelmed with information and disappear from the market. In electronic commerce, especially in virtual malls, a huge number of stores are output to the user's information terminal as described above, but the migration rate is said to be much lower than in actual department stores. In fact, most people return without buying, and in view of the maturity of the online shopping market, what is expressed in the Internet-like manner is being asked.

[0005] In light of the above situation, recently, the number of specialty malls specialized in assortment of specialized products and regional malls specializing in selling local specialty products have increased, rather than virtual malls having a wide variety of products. are doing. Certainly, specialized malls and regional malls are still promising, but they are poorly developed and lack the power to create new needs and markets. Therefore, conventionally, in consideration of these circumstances, a technique for presenting product information for each type of user such as gender, age group, etc., instead of providing uniform information to all users, is already known. is there. In addition, a system that provides a service for prompting the purchase of a new product according to the purchase history of each user has appeared.

[0006]

However, in the conventional technology of presenting product information for each type of user, the displayed information is inevitably used by the user because the displayed information is matched with the purchase history of the user. There was a drawback that it was limited to the products and services of interest. The basis of current marketing is to acquire users by not only satisfying user needs but also constantly finding new needs and creating new consumer desires. Therefore, there is a problem that marketing is limited in a method of merely displaying a user's purchase history and necessary information.

[0007] It is a pleasure of shopping to find a favorite product from various products. "Preferences" are not inherently innate. If only what is really needed is displayed, the pleasure of shopping and viewing ads will be halved. Evidence from this is evident from the fact that in online shopping, everyday items hardly sell, and items such as gifts that you do not usually buy sell more. Therefore, the conventional online shopping system that matches the purchase history is useless when selecting a gift or the like.

In recent years, it is said that user needs have diversified. The needs vary depending on the age, gender, living environment, and the like of each user, and it is clear that the conventional uniform information supply method cannot meet the various needs. In order to respond to diversified needs, if the information and products / services to be supplied are to be subdivided, the amount of information will inevitably become enormous, from which advertisements and products / services that individual users need There is a disadvantage that searching for is complicated.

Further, with the diversification of user needs, companies respond by diversifying their products and services and developing and selling products and services tailored to their respective consumers. However, there is a drawback that when advertising or selling this on the Internet, you must pay a uniform advertising fee and a virtual mall opening fee regardless of the width of the consumer demographic. . Specifically, when opening a store in a virtual mall, a store opening fee is generally charged according to the size of the virtual store and the size of the space. For this reason, for example, even in the case of opening a product targeting women in their twenties and thirties, an advertisement is issued to all consumers, and there is a disadvantage that the fee for opening a store is high.

As described above, in the conventional online shopping, an information supplier transmits information to an unspecified user, and on the other hand, the user is obliged to come into contact with an unspecified and enormous amount of information on goods and the like. And the matching of supply and demand is left to chance. Modern consumer sentiment, especially for young people,
As is symbolized by the buzzword "charisma clerk", there is a tendency to seek out the same clothing and accessories worn by fashion leaders of the same era, including notable athletes, singers, entertainers such as talent, etc. However, conventional online shopping has made it difficult to search for such information.

[0011]

SUMMARY OF THE INVENTION The present invention has been improved and eliminated in view of the above-mentioned problems, and is intended to match a user's personal information with a product database to provide a graphic image which becomes an alter ego of the user. It is an object of the present invention to provide an information supply system for products and the like that can make full use of the characteristics of the Internet by using the Internet as a medium.

[0012] In order to solve the above-mentioned problem, the present invention adopts a means according to claim 1 in which a user inputs information from an information database of commodities or the like in which information relating to a target consumer group is stored. In addition to extracting information related to personal information, a graphic image related to personal information input by the user is extracted from the graphics image file, and the user can obtain the most necessary information by clicking a corresponding part of the graphic image. This is an information supply system for products and the like that can quickly narrow down and display properly. According to the present invention, by matching personal information with information on products and the like, only products and the like related to the target consumer group are extracted. Also, a graphics image serving as a user's alter ego is extracted according to the personal information. This graphics image is associated with the information of the extracted product or the like. By clicking an arbitrary portion of the graphics image, the information of the product or the like corresponding to the corresponding portion is further narrowed down. It is possible to accurately obtain only the information of a product or the like that is really necessary in a short time.

[0013] The means of claim 2 adopted by the present invention comprises a user information terminal and a server computer accessed through the Internet.
A main program, an information database of products and the like in which information on products, services, advertisements, and the like is stored; a personal information management device that registers and manages information input by an individual from a user information terminal; and a graphics that stores graphics images An image file, the main program matches personal information with information on products and the like, extracts necessary information, associates the extracted information with a graphics image selected based on the personal information, An information supply system for a product or the like characterized in that information on a product or the like is narrowed down by clicking an arbitrary part of an image and displayed on a user information terminal. According to the present invention, the user can obtain the information on the product or the like according to claim 1 via the Internet only by inputting personal information from an information terminal such as a personal computer or a mobile phone.

[0014] The means of claim 3 adopted by the present invention charges the store opening fee and / or the advertising fee according to the width of the consumer group to which each product or service is targeted.
Is an information supply system for commodities and the like described in. Consumer groups vary in width. Therefore, in the present invention,
By charging the store opening fee and / or the advertising fee according to the width of the consumer class, a fair charge system can be adopted according to the actual situation, and promotion of the store opening can be promoted.

[0015] The means of claim 4 adopted by the present invention provides merchandise information that matches the personal information of the sending party when the user purchases a gift or the like to another person, not for the user himself. An information supply system for goods and the like according to any one of claims 1 to 3. Even when giving a gift, it is easy and convenient to narrow down products and the like that match the other party only by inputting personal information such as the sex and age of the other party who gives the gift.

According to a fifth aspect of the present invention, the graphics image is a celebrity, and by clicking an arbitrary part of the graphics image, the graphics image is related to the celebrity such as personal belongings and accessories. The information supply system for goods or the like according to any one of claims 1 to 4, wherein the information to be displayed is displayed on a user information terminal. According to the present invention, since the user can select the graphics image of the favorite fashion leader,
It is possible to easily purchase the same products as clothes and accessories worn by a charismatic person.

[0017]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The configuration of the present invention will be described below with reference to the embodiments of the invention shown in the drawings. FIGS. 1 to 6 relate to an embodiment of the present invention. FIG. 1 is a configuration diagram showing an entire information supply system for products and the like, FIG. 2 is a flowchart of the system, and FIG. 4 is a drawing showing an example of an initial screen, FIG. 5 is a drawing showing a screen for selecting a product or the like by using a graphics image, and FIG. 6 is a drawing showing that the graphics image is a celebrity. 9 shows a selection screen in the case of.

As shown in FIG. 1, the information supply system for goods and the like according to this embodiment has a user information terminal 1 such as a personal computer or a mobile phone or a personal digital assistant (PDA) owned by a user, and is accessed through the Internet 2. And a server computer 3 that performs the operations. The server computer 3 includes a main program 5, an information database 7 for products and the like in which information on products, services, advertisements, and the like are stored, and a personal information management device 6 for registering and managing information input from the user information terminal 1 by an individual. , And a graphics image file 8 for storing graphics images.

The information database 7 for the products and the like is shown in FIG.
As shown in the table, the store's “ID”, “store name”, “information format to be provided”, “target age”, “gender”, “product category”, “location”, “product name / unit price / image” Etc. "," keyword group "," information on target (not shown) "and the like. put it here,
The “information form to be provided” specifies which of the merchandise, advertisement, information, and the like the store will not provide. The “information on the target” defines information on the target such as a product / service that the shopper intends to provide. For example, when selling lipsticks targeting the 20s at an online shop, Expressed as "Women in their 20s". In this way, by classifying each of the provided products and the like by narrowing down the target consumer group, the width of the consumer group for each of the products and the like becomes clear. Therefore, in the present embodiment, a fee for opening a store or an advertisement fee is charged according to the size of the width of the consumer segment, and a fee system having a fair feeling compared to a uniform fee system is employed. I am trying to do it.

Further, "position" means "eye", "mouth",
This specifies which part of the graphics image such as “leg” is to be associated with information such as a product to be provided. For example, in the case of lipstick, it is associated with "mouth" on the graphics image, in the case of shampoo it is associated with "head", and in the case of a wristwatch it is associated with "arm". "Product name /
"Unit price / image, etc." is information that stores information such as the product name, unit price, image, comment, etc. of each product sold at a plurality of stores with a tenant contract as a virtual store, or a store owner requests an advertisement It stores information such as the product name, unit price, image or comment of the product to be made.

[0021] The "keyword group" is a pre-stored keyword that is the undercurrent of current consumption in a data format. For example, "natural", "healing", "relaxation", "life production", "diet",
"Eco-life", "recycling", "beauty", "brand", "practical" and the like are conceivable. Note that the store clerk may select any n keywords from the keyword group in advance that apply to the product / service to be handled. For example, if you sell health foods that use natural ingredients to refresh bad breath, select keywords such as "natural", "beauty", and "healing"
You only have to memorize it.

On the other hand, the personal information in the personal information management device 6 includes "user ID", "address", "name", "sex", "age", "occupation", "hobby", "keyword group" and the like. Classified. "Keyword group" in this case
Is the same as the keyword group in the product information database 7, and is arbitrarily selected by the user and expressed in a data format. The user may select any n of these keywords. Further, the graphics image file 8 stores a large number of graphics images (for example, a large number of person images) classified by user layer (for example, by age group, gender, occupation, and the like).

Next, the operation of the present system will be described with reference to the flowchart of FIG. In the following, for the sake of explanation, the user is “male in his 60s” and the area of interest for which he wants to obtain information such as products is “gourmet / health”.
It is assumed that First, the user accesses the server computer 3 from the user information terminal 1 shown in FIG. Then, the address (URL) of the corresponding homepage is designated, and the main menu screen of the homepage shown in FIG. 4 is opened. Here, in the case of a user who visits for the first time, the member is registered and the above-mentioned user personal information is input. After the registration is completed, in the case of the present embodiment, select "healthy life" from the icons of the genres corresponding to the desired product such as "healthy life", "fashion", "gift",
Follow the instructions that appear. In the case of a user who has already registered, select “Healthy Life” from the icons of the genres corresponding to the desired product such as “Healthy Life”, “Fashion” and “Gift” on the main menu screen. After that, the user inputs a user name (ID) and a password. In FIG. 4, the icons are divided and displayed according to genres, but the entrances can be displayed in a unified manner.

Thus, the personal information of the accessing user is specified. Next, the control means 14 extracts product information related thereto from the product database 7 based on the inputted personal information of "male in 60s" and "gourmet / health". That is, the personal information input from the user information terminal 1 is matched with the information of the product or the like registered in the information database of the product or the like. At the same time, the control unit 14 extracts a graphics image corresponding to the personal information from the graphics image file 8 and further associates information such as a product extracted from the product database 7 with the graphics image. Thereby, as shown in FIG. 5, the graphics image associated with the information of the product or the like is displayed on the screen of the information terminal 1 of the user. Therefore, the graphics image displayed on the screen of the information terminal 1 of the user has a state in which a virtual mall related to a product corresponding to the user's personal information (accessed person) is formed in the image. Through this graphics image, you can enjoy online shopping at the virtual mall inside.

In the specific example shown in FIG. 5, the user intends to obtain information such as “mouth”, “eyes”, “hair”, etc. of the graphics image displayed on the screen of the information terminal 1. What is necessary is just to click the body part on the image related to the product to be done. As a result, the sub window 10 is displayed separately from the main window 9. The sub-window 10 in FIG. 5 is the “mouth” of the graphics image.
Is clicked, and product information, an online shop, a link to a dental clinic introduction website, an advertisement 11, and the like associated with "gourmet and health for men in their 60s" are displayed. In the example of the image shown in FIG. 5, when the user clicks on the “head”, since the user is an elderly man, an advertisement for an online shop for hair restorer, a wig, and the like are displayed. Furthermore,
Similarly, if you click on the "eye" part, an advertisement for reading glasses and eye drops, an online shop selling health foods that refresh the eyes, a link to a website introducing an ophthalmic clinic, etc. will be displayed. I have. In the image of FIG. 5, only the male face is shown, but if the scroll box of the main window 9 is dragged down, it is displayed up to the feet, so that the whole body is shown. . When the "foot" portion is clicked in the same manner as described above, an online shop for men's shoes and the like is displayed.

When it is desired to obtain product information of a favorite item of a famous celebrity such as a famous athlete, singer, entertainer, etc., as shown in FIG. 6, a celebrity is selected on a selection screen and a graphics image is selected. Then, by clicking an arbitrary part of the graphics image, it is possible to easily obtain information such as products related to the selected celebrity. The personal information of the celebrity is input in advance. For example, if the user is a fan of soccer player A and the fashion sense of A matches his / her own hobby, the user clicks “soccer player A” on the selection screen of FIG. It is possible to obtain product information of the clothing items worn by. Specifically, when the soccer player A is clicked, a graphics image of the soccer player A is output from the graphics image file of FIG. Online shops such as hats appearing,
By clicking on the arm, an online shop of watches that soccer player A loves appears. If this graphics image is a celebrity, it is possible to use a celebrity's gravure published in weekly magazines or magazines as the graphics image, and purchase exactly the same as the celebrity's fashion It is possible.

As described above, according to the present embodiment, the personal information is matched with the product information, and the matched information is associated with the graphics image extracted from the personal information. By simply clicking on an arbitrary part, the user can obtain necessary information such as products. by the way,
The present invention is not limited to the above-described embodiment, and can be appropriately changed. For example, if the personal information input from the user's information terminal 1 is that of the person who wants to give a present, it is possible to easily and accurately obtain information on products and the like adapted to the present partner. In addition, the types and numbers of the categories related to the product information data and the user personal information shown in FIG. 3, the keyword groups, the types and the numbers of the genres and the icons and the display methods shown in FIG. , Any changes are possible.

[0028]

As described above, according to the first aspect of the present invention, information relating to personal information input by a user from an information database of products or the like in which information relating to a target consumer group is stored. And extract the graphics image related to the personal information entered by the user from the graphics image file, and click on the relevant part of the graphics image to quickly narrow down the information that the user needs the most The user can enter personal information and simply click on any part of the displayed graphics image to accurately narrow down information such as products that the individual is seeking. Is very easy to operate,
In addition, the object can be achieved in a short time.

In addition, since the graphics image representing the body is used, it is not only useful as an online shop or a virtual mall, but also has a high use value in supplying medical information and information on beauty and health. Specifically, users who are suffering from teeth can click on the "mouth" of the graphics image to go to the online shop or advertisement for toothpaste and toothbrushes, medicines that are effective for tooth decay, mouth rinses that refresh bad breath, and health foods. It is also possible to collectively obtain all kinds of information related to teeth, such as a website providing dental clinic information, information on treatment of alveolar pyorrhea and information on implant treatment.

According to a second aspect of the present invention, the system comprises a user information terminal and a server computer accessed through the Internet. The server computer stores a main program and a product storing information on products, services, advertisements, and the like. Etc., a personal information management device that registers and manages information input by an individual from a user information terminal, and a graphics image file that stores graphics images. 2. The method according to claim 1, wherein the user inputs personal information only from an information terminal of the user via the Internet.
Can be obtained.

Further, according to the third aspect of the present invention, the store opening fee and / or the advertisement fee are charged according to the width of the consumer group targeted for each product or service. A fair and fair fee structure can be adopted, and store openings can be promoted.

Furthermore, in the invention according to claim 4, the user inputs personal information of the sending party when purchasing a gift or the like to another person, not for the user himself / herself. Therefore, it is easy and convenient to narrow down products and the like matched to the other party who gives the gift.

According to the invention of claim 5, since the user can select the graphics image of the favorite fashion leader, the same as the clothes and accessories worn by the person who is a charismatic person. Products can be easily purchased.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an entire information supply system for products and the like according to an embodiment of the present invention.

FIG. 2 is a flowchart of an information supply system for products and the like according to an embodiment of the present invention.

FIG. 3 relates to one embodiment of the present invention, and is a view for explaining a method of matching product information data with personal information data of a user.

FIG. 4 is a drawing illustrating an example of a main menu screen displayed on a user information terminal according to an embodiment of the present invention.

FIG. 5 relates to one embodiment of the present invention, and is a view showing a selection screen of a product or the like based on a graphics image.

FIG. 6 relates to one embodiment of the present invention, and shows a celebrity selection screen when selecting a graphics image.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... User information terminal, 2 ... Internet, 3 ... Server computer, 4 ... Control means, 5 ... Main program,
6 personal information management device, 7 product information database, 8
... Graphics image file, 9 ... Main menu window, 10 ... Submenu window, 11
… Advertising space

Claims (5)

[Claims] 1. A method for extracting information related to personal information input by a user from an information database of products and the like in which information related to a target consumer group is stored, and extracting the information input by the user from a graphics image file. An information supply system such as a product that extracts a graphics image related to information and allows a user to quickly narrow down the most necessary information and properly display the information by clicking a corresponding portion of the graphics image. 2. A server comprising a user information terminal and a server computer accessed through the Internet. The server computer includes a main program, an information database of merchandise and the like storing information on merchandise, services, advertisements, etc. A personal information management device for registering and managing information input from an information terminal, and a graphics image file for storing graphics images are provided. The main program extracts necessary information by matching personal information with information on products and the like. In addition, the extracted information is associated with a graphics image selected based on personal information, and information on a product or the like is narrowed down by clicking an arbitrary portion of the graphics image and displayed on a user information terminal. Information on products etc. System. 3. The information supply system for products and the like according to claim 1, wherein a store opening fee and / or an advertisement fee are charged according to a width of a consumer group to which each product or service is to be applied. 4. The method according to claim 1, wherein when the user purchases a gift or the like to another person, not for the user himself / herself, the merchandise information matching the personal information of the sender is provided. Information supply system for the described products. 5. The graphics image is a celebrity,
5. Information related to a celebrity, such as personal belongings and accessories, is displayed on a user information terminal by clicking an arbitrary part of the graphics image.
An information supply system for products etc. according to any of the above.