JP2002032636A - System for selling jewelry through communication network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide system which easily sells jewels meeting tastes of customers in a mood appealing to customers for purchase over a network at as low cost as possible. SOLUTION: Pictures of models of plural different designs of jewelry read out from a memory device, popularity ranking information of each model, pictures of plural materials of a base part to fix a jewel, and pictures of plural kinds of jewels are successively displayed on a display screen of a personal computer. When a customer selects one of model pictures of plural designs, one of plural base part materials, and one of plural kinds of jewels on the screen, a picture of a completed article of jewelry where the selected design, the selected base part, and the selected kind of a jewel are combined, the price for this combination, the appointed date of delivery, and an icon for input of decision of purchase are displayed on the display screen. When the customer inputs decision of purchase, the completed article is ordered to a server computer.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for selling jewelry such as a ring on a web such as the Internet, and more particularly to a system for allowing a purchaser to freely select a jewelry design and a combination of types. Related jewelry sales system.

[0002]

2. Description of the Related Art Generally, a jewelry such as a ring is placed in a showcase at a store such as a jewelry shop, and the customer determines the quality of the finished product, and the jewelry is displayed among the finished products displayed there. If there is something that suits the customer's taste and the price, size, etc., meet the customer's requirements, the product is purchased.

[0003] Jewelry such as rings have various tastes for various customers, and there is a special difference from other products in terms of the variety of tastes. Pay special attention. However, preparing various designs of ring designs, shapes, colors or stones as a variety of finished products to match all the various tastes of many customers and displaying them at the store will increase the amount of inventory and unsold It is practically difficult due to risks and limitations on the size of display shelves.

[0004] Therefore, there are few cases where a product that fits perfectly with a design desired by a customer can be found immediately at a shop. For example, a customer who plans to purchase a ring looks at one of the products at the store and likes the design of the ring, but the material of the ring is platinum rather than 18 gold, and the stone is garnet. If you want to be a ruby and you want a combination of diamonds and a platinum stand, but the actual product at the store is not exactly what you want Very often they did not, and this was the bottleneck for increasing sales of jewelry in stores.

[0005] Further, in sales at stores, a large amount of inventory is not held in order to control costs, and only limited types of products can be placed at stores in order to avoid the risk of unsold. If many kinds of products are prepared at the store, the costs for purchasing and securing losses in the case of unsold goods will be reflected in the price of the goods, which will result in higher prices, which is the customer's willingness to purchase. Can be reduced. The most important point in selling is to increase the customer's willingness to purchase. At the store, you can devise the interior of the store,
When a clerk explains a product to a customer, the customer may be encouraged to buy the product, but it is uncertain whether or not the customer will make a successful purchase. Also, in normal Internet sales, even if consumers open the homepage,
It is unlikely that you will see the homepage to the end and eventually decide to purchase the product, and in most cases you will switch to another website on the way. In Internet sales, an important requirement is how to attract such so-called surfers who are surfing the Internet to the end of the screen to give them motivation to purchase.

[0006]

DISCLOSURE OF THE INVENTION The present invention provides a jewelry item according to a customer's preference at a price as low as possible and in a casual atmosphere, which reduces the risk of unsold products and invites customers to purchase. The purpose is to provide a system for selling on the Internet.

[0007]

SUMMARY OF THE INVENTION In a system for selling jewelry according to the present invention via a communication network,
It's not just about letting consumers choose and sell finished jewelry. For example, it provides a screen that allows the consumer to sequentially select the variation of the overall design of the ring, the type of the stone of the ring, the material of the ring, etc., and provides the means of free choice by the consumer and purchases it. Increase motivation gradually. At that time, information on the popularity ranking of the design is provided on the screen, and the incentive to purchase the ring is further given to the consumer. Specifically, video information and character information on jewelry items are stored in a memory device connected to the server computer. When an information terminal device connected to a server computer via a communication line, for example, a customer's personal computer accesses a jewelry sales web page (homepage), the memory device is accordingly displayed on a display screen of the personal computer. Images of a plurality of different design models of the read jewelry, popularity ranking information for each of the plurality of different design models, images of a plurality of materials of a pedestal for fixing a jewel, and images of a plurality of types of jewels Are displayed simultaneously on one screen or sequentially on separate screens. The customer selects the model images of the plurality of designs, any of the plurality of base materials, and any of the plurality of types of jewels on a screen, and displays the selected image on the display screen.
An image of a jewelry finished product combining the selected type of jewels with the selected base with the selected design,
An icon for inputting a price, a delivery date, and a purchase decision in the case of the combination is displayed on the display screen. When the customer inputs a purchase decision, the server computer places an order for the finished product accordingly.

[0008]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of a system for selling jewelry items via a communication network according to the present invention will be described below, taking a case of selling rings as an example.

FIG. 4 is a block diagram schematically showing the overall configuration of the ring online sales system. In FIG. 4, a server computer 2 connected to a communication network 1 such as the Internet is connected to a large-capacity memory device 3 such as a hard disk device. In the memory device 3,
Video information and character information relating to the ring are stored. The stored information includes images of a plurality of different design models of the ring, popularity ranking information of the plurality of different design models of the ring, images of a plurality of materials of the ring, images of a plurality of types of jewelry, Includes price lists for all possible combinations of those individual conditions and delivery date information. Of course, other information about the product can also be stored. These stored information can be appropriately updated to new information from another computer (not shown) via the network 1.

The server computer 2 also provides a homepage for selling rings online. Of course, the home page may be provided by another server computer (not shown) connected to the network 1. When the consumer's personal computer 4 connected to the network 1 accesses the net sales homepage of the ring, a screen as shown in FIG. 1A is displayed on the display screen of the personal computer 4 in response to the access. You.

On the screen shown in FIG. 1A, a selection is made between a screen for a sample photograph of a product and a pattern model photograph for a product design. When the button 10 of the product sample photo book is selected with the cursor and clicked, the screen of FIG. 1B is developed. Select and click the button 11 of the pattern model photo book for product design,
(C).

On the screen shown in FIG. 1B, sample photographs 12 of finished products of dozens of rings are displayed. Immediately below each photo 12 is a column 13 showing the numerical value of the consumer popularity ranking for the ring designs in those photos. These photographs and numerical values of the popularity ranking are read out from the memory device 3 connected to the server computer 2 and displayed. On the screen of FIG. 1C, a picture 14 of a design pattern of a completed product of more than ten kinds of rings is displayed. Immediately below each picture 14 is a column 13 showing the numerical value of the consumer popularity ranking for the ring designs of those pictures. These photographs and numerical values of the popularity ranking are read out from the memory device 3 connected to the server computer 2 and displayed.

The customer first selects the entire design of the ring from one or a few of these sample photographs. In this case, not only the customer's own preference but also the popularity ranking information 13 will always be an item to be referred for selection. This is because the tastes of customers are considerably influenced by the popular fashion at that time. Customer Figure 1
Clicking the picture of the ring of the favorite design on the screen of (b) or (c), and clicking the enter button 15, the screen is expanded to the screen of FIG.

An enlarged photograph 16 of the ring of the selected design is displayed on the screen of FIG. In the case of FIG. 2,
The case where one type of sample photograph is selected for easy understanding of the description is shown. When a plurality of sample photographs are selected, similar screens of the selected type are displayed on the same screen or on the next screen. The customer can look at the enlarged photograph 16 and examine the details of the sample ring in detail.

A column 17 for selecting a material (metal) of the ring (base) of the ring is displayed adjacent to the enlarged photograph 16. In this example, three materials, platinum Pt900, yellow gold K18, and white gold K18, are shown. Of course, if other materials can be provided, they are displayed. The actual color 18 of the material can be displayed before each material name in the material column 17. The type of ring material that can be combined can be changed for each design. The customer clicks a desired material in the material column 17. Clicking on the desired material changes the ring in the ring design enlarged photograph 16 to the selected material. In the process of such a customer's own choice, the customer will be motivated to purchase the ring because they have the feeling that they are creating the ring.

Next, the customer can examine his or her favorite stone in the column 19 for selecting the type of stone (jewel). In this example, seven types of stones are shown: aquamarine, pink tourmaline, peridot, garnet, citrine, amethyst, and royal blue moonstone. Of course, if other stones can be provided, they are displayed. The actual color 20 of each stone can also be displayed beside the name of each stone.
In addition, the type to be displayed can be changed or added periodically according to the season or fashion.

The customer clicks a button of a favorite stone in the stone type column 19. When you click on your favorite stone, the stone in the ring design enlarged photo 16 changes to the stone selected by the customer. In the course of such a selection, the type of stone cut could also be selected. With such a selection by the customer himself, seeing the ring of the enlarged photograph 16 gradually completed, the customer will become more and more interested in the ring, and will be connected to the homepage. However, if there are too many choices and variations, the procedure will be complicated, and the customer may feel troublesome, close the homepage halfway, or disappoint their purchase. It will need to be set.

The above-described overall design, ring material, and stone type selection process is the same even when the design pattern shown in FIG. 1C is selected. The enlarged photograph 16 shows a three-dimensional photograph of the combination of the selected ring material and the stone with the design selected by the customer. This photograph could be displayed as a three-dimensional image that can be viewed from various angles. Then, on the screen, a column 2 indicating the price and delivery date of the ring of the combination of the enlarged photo is shown.
1 is displayed.

Finally, when a button 22 for deciding to purchase is clicked on the screen, the information is transmitted to the server computer 2 and an order for a ring is made. If another ring is to be considered or added, the user can click the button 23 for returning to the design photo screen to return to the screen shown in FIG. 1 (b) or (c).

Next, when the customer presses the purchase decision button 22, a field 24 for entering the desired name of the customer is displayed on a screen as shown in FIG. It is also possible to provide a service for engraving the inside of the ring of the ring whose character is ordered.

The popularity ranking 13 of the screen shown in FIG. 1 (b) or (c) is obtained by regularly (for example, monthly or seasonally) performing a popularity vote on the screen of the homepage.
The result of the popularity vote may be represented by a numerical value. For example, the number of votes to date is displayed. At that time, as a means for encouraging participation in popularity voting, it is conceivable to provide a product or a discount voucher for the product to a person who has voted for the design with the largest number of votes. Alternatively, the order of the design with the largest number of purchases during a certain period may be indicated as the popularity. Alternatively, based on the result of the seller's own research and analysis of the market, it may be posted as a trending popularity ranking. In addition, popularity ranking
Not only the design but also the material of the ring and the type of stone could be displayed.

In the embodiment described above, the case of a ring is taken as an example. However, the jewelry of the net sales system of the present invention can be applied not only to a ring but also to a necklace and other accessories, and the same effect can be obtained. be able to. It should be noted that the video designs of the screens in FIGS. 1, 2 and 3 are merely examples for explanation, and it is to be noted that there is no intention to limit the present invention to this video design.

[0023]

According to the present invention, the customer is allowed to select the design, the material of the pedestal, and the type of stone by himself, thereby gradually increasing the customer's willingness to purchase the ring and becoming interested in the homepage. Attractions can be more easily introduced into product purchase decisions. Also, by displaying the popularity voting ranking of the design, consumers' feelings for the trend can be captured and incentives for purchase can be given to facilitate selection. Further, the seller does not need to produce many kinds of finished products and stock them. The seller simply prepares more than a dozen different designs of rings and stones individually as material parts for the ring, so large quantities can be purchased and the risk of unsold, such as inventory of finished products, is considerably reduced Is done. Therefore, the price can be set lower, which tends to increase the sales volume.

[Brief description of the drawings]

FIG. 1 is an example of a start screen of a homepage for online sales of rings according to an embodiment of the present invention.

FIG. 2 is an example of a selection screen in the latter half of a website for online sales of rings according to an embodiment of the present invention.

FIG. 3 is an example of a screen of a homepage for online sales of rings according to an embodiment of the present invention.

FIG. 4 is a block diagram of a system for selling rings online according to an embodiment of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Communication network 2 Server computer 3 Memory device 4 Personal computer (information terminal) 10 Product design sample photo selection button 11 Product design model photo selection button 12 Design sample photo 13 Popularity ranking column 14 Design model picture 15 Enter button 16 Ring Enlarged photo 17 Ring material selection button 18 Material color 19 Ring stone type selection field 20 Stone color 21 Ring price and delivery date display field 23 Button to return to design selection screen 24 Name input field

Claims (3)

[Claims] 1. A storage device connected to a server computer stores video information and character information relating to a jewelry item, and sells the jewelry item from an information terminal device connected to the server computer via a communication line. In response to the web page being accessed, images of a plurality of different design models of the jewelry read from the memory device are displayed on the display screen of the information terminal device, and popularity of each of the plurality of different design models is displayed. Ranking information, images of a plurality of materials of a pedestal for fixing a jewel, and images of a plurality of types of jewels are simultaneously displayed on one screen or sequentially displayed on separate screens, and the model images of the plurality of designs are displayed. And selecting one of the plurality of base materials and one of the plurality of types of jewels to display the selection on the display screen. The image of the jewelry finished product in which the selected base is combined with the selected type of jewel, the price in the case of the combination, the delivery date, and the icon for inputting the purchase decision are described above. A system for selling jewelry via a communication network, wherein the jewelry is displayed on a display screen and an order for the finished product is made to the server computer in response to a purchase decision being input. 2. The system according to claim 1, wherein the popularity ranking information is displayed for each video of the plurality of design models in the immediate vicinity of each video. 3. A column for inputting a desired name is displayed on the display screen, and when the purchase is determined, the input name is stamped on the base of the jewelry. Is notified to the server computer.