JP2002032371A - System and method for transmitting information and computer program storage medium stored with information transmission program therein - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information transmission system, including voice data technology on a network by making full use of computer technology, so that information such as advertisement which is made more easily understandable to a reader can be distributed. SOLUTION: This information transmission system is provided with a user terminal for connecting to a network, a character information storing means for storing character information, a voice information storing means for storing voice information while associating with the character information and an information transmitting means for transmitting the character information; and the voice information to the user terminal and making the character information to be displayed; link information to a prescribed address on the network is attached to the character information; the voice information is associated with the character information; the character information senses a user's operation, in response to user's movement, such as to move the mouse onto the displayed character information; and the voice information associated with the character information can be distributed to the user terminal even without clicking the character information.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for transmitting advertisements, information, and the like to a user using a network by relaying the server system in a computer network. More specifically, the present invention relates to an advertisement display method and a distribution method using a banner advertisement or the like as a medium for distributing advertisement information and the like.

[0002]

2. Description of the Related Art In an information transmission system such as a conventional advertisement distribution realized on a network, data for displaying a specific advertisement or information is stored in a server arranged on the network, and a user is provided with the information. When a user accesses a web page on the Internet, a file, which is data, is transmitted to a user's computer and displayed.

[0003] In these methods, usually, an image typified by a banner advertisement is displayed on a part of a WEB page displayed on a user's computer via browser software, or a text advertisement is displayed. For example, a method is often used in which the user can click on them to view information on the linked Web page.

Recently, in an information transmission system such as a mail magazine or a mailing list for transmitting information by e-mail to a plurality of users, information such as an advertisement is automatically included in the e-mail transmitted to the users. Is becoming more common.

[0005] When advertising a product or service of an advertiser in a so-called existing banner advertisement, a distribution advertisement using animation, images, or text information in html format as a medium does not include audio data, It is known that no distribution has been made.

[0006]

When advertising an advertiser's product or service in a so-called existing banner advertisement, animation, images, and text do not have a voice message delivery function. Originally, the information displayed in the banner advertisement, which is not relatively large in the entire screen of an information terminal that can use the Internet, has made it difficult for elderly people, such as the elderly, who generally have poor eyesight, and to decode characters. There is a problem that the display information is difficult to decipher for a child user who is easy to read.

[0007] Furthermore, even for an advertiser who distributes advertisements using a banner advertisement as a medium, animations and images cannot be used for users with poor eyesight, users who have difficulty in decoding characters, and general users. In addition, there is a problem that an advertisement that assumes the user's interest and an effect of efficiently extracting the interest has not been delivered.

[0008] Technologies related to such fields include:
For example, Japanese Patent Application Laid-Open No. 8-82531, "Guide Device Using Sound Information" discloses a user interface device using sound information that is used offline as a guide for selecting an operation menu of a word processor or a personal computer. The voice guidance apparatus according to the present invention includes an input unit for controlling a cursor and a pointer, a position detection unit for detecting a position of the cursor and the pointer on the screen, and a musical tone corresponding to the position detected by the position detection unit. Voice control information storage means such as
It comprises a sound generating means for generating the above-mentioned musical sounds and sounds, and a sound output means such as a speaker. However, the present technology is not used by connecting to a network such as the Internet, and is provided together with software and the like installed in advance in the device, and has a function more than a voice guide for the operation thereof. is not.

[0009] As a technology using a network such as the Internet, a technology has been developed in which sound is played when a banner advertisement is clicked. This is when you click on the banner ad image, "RealAudio"
(Trademark), and the audio data is "R
audio, such as "earNetworks" (trademark)
A hyperlink is attached to an audio file stored in the server, and clicking on the audio file at the hyperlink destination is reproduced. However, according to this technology, it is an advertising system that plays sound only by clicking,
Click on the banner ad that is displayed, we will advertiser we
Since the majority of users are familiar with jumping to the site b or the like, there is a demerit that voice messages are not transmitted to users who are not interested in the advertisement and pass by.

[0010] On the other hand, there is a search for a communication or marketing method that takes advantage of the characteristics of the computer network and that is suited to the characteristics of each user.

For example, even if an advertisement such as a banner advertisement is displayed, the rate at which the user tries to obtain more detailed information by clicking on the advertisement or applies for a product or service (click-through rate) is intended. It is a problem that it does not grow like that. On the other hand, an advertisement / information sender who wants to transmit an advertisement or information also has the following problems. In other words, if the product to be advertised targets a specific demographic, the advertiser / information sender can access the regional information such as the user's place of residence and work, attributes such as age and gender, You want to send advertisements and information tailored to your interests. Also, if you want to provide advertisements and information only to specific areas, or if you want to send valid information only to users in specific target areas, etc., send the same advertisements and information to users who are not eligible To do is useless,
At times, it is conceivable that the advertising effect cannot be exhibited, such as giving the user discomfort.

For example, the following technology has been devised as a method of transmitting, to a user, regional information such as a place of residence and a place of work, and advertisements and information according to attributes such as age and gender. I have. In Japanese Patent Application Laid-Open No. H11-282393, "Individual Internet Advertising Method According to Purchasing History", a purchasing history for each user is stored in a database, and an ID and a password are issued for each customer. However, according to this method, since the ID and the password are input, the advertisement is not displayed in a state where the input is not performed. Since it is necessary to reach the stage of inputting an ID or the like near the point of deciding the purchase, the user is also expected to hesitate to input, so that an effective advertising effect cannot be expected. Similarly, in Japanese Patent Application Laid-Open No. H11-95694, "Advertising Apparatus, Advertising Method, and Recording Medium on Which Information Processing Program is Stored", a user is prompted by a questionnaire, a quiz, a guest book, or other methods. In order to display detailed advertisement information while grasping the degree of interest in an advertisement, a process of user input must be performed.

Further, as disclosed in JP-A-11-96164 and JP-A-11-134353, the access history of the user is stored as a database using a log file or the like stored in a server or a cookie (Cookie).
A method of examining the interest of each user in the access history through the information and the like according to e) and creating a database using other attributes of each user has been devised and realized. Alternatively, DART (Dynamic Advertis) of DoubleClick, USA
ing Reporting and Targetin
g) As in technology, it is considered that advertisements to be delivered are properly used depending on attributes of a user's company, region, domain, Internet provider, and the like.

As described above, various methods have been devised for analyzing or classifying a target to which an advertisement or information is to be transmitted and trying to transmit an effective advertisement or information on a network.
Further effects are expected if these can be realized in a form incorporating voice information.

[0015] By the way, today, in addition to wireless communication terminals such as mobile phones and PHS, portable information terminals having these functions built therein, game machines, dedicated terminals such as the Internet TV and digital TV, and wearable computers, etc. 2. Description of the Related Art Various computer terminals have been developed, such as electric appliances with built-in computers, so-called information appliances. Some mobile phones and game devices that are equipped with browser software and that can be connected to the Internet or the like have been developed and are becoming popular. In the future, in the form of information terminals and information home appliances, Bluetooth will be used.
It is anticipated that network connection will be possible with technologies such as home servers that connect home appliances, etc., and small LCD screens will be used in various information home appliances incorporating these computer functions. It is expected that display functions such as, and simple browser software will be incorporated. OSs such as Windows CE (trademark) and description languages such as C-HTML have been developed. When such devices are connected on a network, information is transmitted / received, and displayed on a terminal, if these can be realized in a form incorporating voice information, further effects are expected. For example, on the display screen of such a device, even if the screen is small and character information or the like is displayed as a menu or other information, it is conceivable that the character is small and is difficult to see, and there is little information that can be transmitted due to restrictions on the screen size. In such a case, if a method of transmitting and receiving a menu and other information by voice is developed, these problems are solved.

Therefore, an object of the present invention is to solve the above-mentioned problems, and to transmit an advertisement or other information by using a computer network when transmitting the advertisement or other information using a computer network.
The purpose of the present invention is to classify information into arbitrary regions through the P address and to transmit data effectively based on the classification. In addition, if there are multiple senders who want to send advertisements and information, the classification of the area can be adjusted according to the intentions of each sender, and higher advertising effectiveness or information provision can be provided if costs and maintenance / management are taken into account. It is an object of the present invention to provide a system and a method for obtaining the effects of the above.

It is another object of the present invention to make free and clear the combination of regional information transmission such as nationwide advertisement and information provision and regional advertisement and information provision, and to establish an advertisement fee system according to the combination.

Furthermore, as hardware and software on computer networks advance, and various advertisement and information provision methods on networks are devised, the invention can be applied and applied to these new technological stages. It is an object of the present invention to provide a system and method for performing detailed advertisement and information transmission according to a region and the like, and a recording medium on which a program for the system and method is recorded.

[0019]

According to the present invention, in order to solve the above-mentioned problems, in order to connect to a network in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone. A user terminal, character information storage means for storing character information, voice information storage means for storing voice information associated with the character information, and transmitting and displaying the character information and voice information to the user terminal. An information transmitting means for causing the character information to have a link information to a predetermined address on a network added thereto, and the character information to be associated with the voice information in the character information. According to the user's action such as moving the mouse over the displayed character information, the character information is The information transmission system is characterized in that voice information associated with the character information can be delivered to the user's terminal without having to click on the character information by sensing the operation of the user. .

Further, in the invention according to claim 2,
In order to solve the above problems, in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone, a user terminal for connecting to the network, and image information storage means for storing image information, An information distribution system comprising: an audio information storage unit that stores audio information associated with the image information; and an information transmission unit that transmits the image information and the audio information to a user terminal to display the image information. Indicates that link information to a predetermined address on the network is added, and the audio information is associated with the audio information in the image information, and the mouse is moved over the displayed image information. According to the action of the user, the image information senses the action of the user, without having to click the image information It is characterized in that the serial is information transmission system, characterized in that that can be delivered audio information to the user terminal associated with the image information.

Further, in the invention according to claim 3,
In order to solve the above-mentioned problem, in the invention according to claim 2, the image information is image information including animation, and the information transmission system according to claim 2, wherein .

Further, in the invention according to claim 4,
The information according to any one of claims 2 and 3, wherein the image information is image information using a clickable map. It is a transmission system.

Further, in the invention according to claim 5,
In order to solve the above problem, in the invention according to claims 1 to 4, a plurality of voice information is prepared in advance in association with one character information or image information,
Attributes such as age, gender, and region of the user, the Internet provider used by the user, the domain of the user,
Information such as name, IP address, domain type of user, distinction of wireless communication or wired communication, relay station of wireless communication, ID input by user, browser software used,
5. The method according to claim 1, wherein any one of the voice information is selected from the voice information according to a used OS, electronic authentication, and other information, and can be delivered to a user terminal. Is an information transmission system described in (1).

Further, in the invention according to claim 6,
In order to solve the above problem, in the invention according to any one of claims 1 to 5, a plurality of voice information are prepared in advance in association with one piece of character information or image information, and displayed character information or image information is displayed. In accordance with the user's action such as moving the mouse over the device, any of the voice information can be distributed to the user's terminal according to the user's action or randomly selected from the voice information. Characterized by
An information transmission system according to any one of claims 1 to 5.

In the invention according to claim 7,
In order to solve the above problem, in the invention according to claims 1 to 6, when the audio information is reproduced a predetermined number of times or a predetermined time on a user terminal, the audio information is added to the character information or the image information in advance. The information transmission system according to any one of claims 1 to 6, wherein the information is moved to a linked page in accordance with link information to a predetermined address on the network.

Further, in the invention according to claim 8,
In order to solve the above-mentioned problem, in the invention according to claims 1 to 7, when a user moves to a linked page according to link information to a predetermined address on a network which is added to the character information or image information in advance. The character information or image information according to any one of claims 1 to 7 is further displayed on the linked page, and link information to a predetermined address on the network is added to the displayed information. The text information is associated with the audio information, and the URL
The movement to a link destination to is repeated a plurality of times automatically or by a user's operation.
7. The information transmission system according to any one of 7.

Further, in the invention according to claim 9,
In order to solve the above problem, in the invention according to claims 1 to 8, the system further comprises an information transmission program which is automatically inserted into an e-mail to be taken out by a user, wherein the character information or the image information is provided. Is an information transmission system according to any one of claims 1 to 8, wherein the information transmission system is inserted into an electronic mail and transmitted.

According to a tenth aspect of the present invention, in order to solve the above problem, in the first to ninth aspects of the present invention, the character information or the image information is information such as an advertisement. The information transmission system according to any one of claims 1 to 9, characterized in that:

[0029] In order to solve the above-mentioned problems, the character information or the image information may include audio data, moving image data, and image data. , When the user downloads other data, it is transmitted to the user terminal in association with the data to be downloaded and displayed on the user's terminal when playing the downloaded video or audio data and other data The information transmission system is characterized by the following.

According to the twelfth aspect of the present invention, in order to solve the above problems, in the first to eleventh aspects of the present invention, a user terminal is incorporated in an electric / electronic device such as an information home appliance. An information transmission system according to any one of claims 1 to 11, wherein the information transmission system is an apparatus.

According to the invention described in claim 13, in order to solve the above-mentioned problems, in the invention described in claims 1 to 12, the file for displaying one or a plurality of character information or image information is: The information transmission system according to any one of claims 1 to 12, wherein the information transmission system can be customized, set, changed, stored, and the like for each user.

In order to solve the above-mentioned problems, the system according to any one of claims 1 to 13, wherein the system includes a home network, a company LAN, a company network, and a public organization. An information transmission system according to any one of claims 1 to 13, characterized in that the information transmission system is realized in a closed network such as an inside.

[0033] In the invention according to claim 15, in order to solve the above-mentioned problem, a user for connecting to a network in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone. Terminal, character information storage means for storing character information, voice information storage means for storing voice information associated with the character information, and information transmission for transmitting the character information and voice information to the user terminal for display. And a link to a predetermined address on a network is added to the character information, and the character information is associated with the audio information in the character information. In response to a user action such as moving a mouse over the displayed character information, the character information is Sensing the operation of Heather, it is characterized in that even without clicking the character information that is information transmitting method characterized by that can be delivered to the user of the terminal voice information associated with the text information.

According to the present invention, in order to solve the above problems, a user for connecting to a network in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone. Terminal, image information storage means for storing image information, audio information storage means for storing audio information associated with the image information, and information transmitting means for transmitting image information and audio information to the user terminal for display An information distribution system comprising: a link information to a predetermined address on a network is added to the image information, and the image information is associated with the audio information in the image information. , According to the user's action such as moving the mouse over the displayed image information, Operation to sense the is characterized in that the information transmission method without clicking the image information, characterized in that that can be delivered to the user of the terminal voice information associated with the image information.

Further, in the invention according to claim 17, in order to solve the above-mentioned problem, a user for connecting to a network in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone. Terminal, character / image information storage means for storing character information or image information, voice information storage means for storing voice information associated with the character information or image information, and storing character information or image information and voice information. In an information distribution system comprising: an information transmitting unit that transmits to a user terminal to display the character information or image information, link information to a predetermined address on a network is added to the character information or image information, and the character information or The image information is associated with the audio information,
In response to the user's action such as moving the mouse over the displayed text information, the image information senses the user's operation, without having to click on the text information or image information,
It is a computer-readable information storage medium storing a program capable of distributing voice information associated with the character information or image information to a user terminal.

[0036] In order to solve the above-mentioned problems, in the invention according to claim 18, in the invention according to claims 1 to 15, the file for displaying one or a plurality of character information or image information includes: A computer or mobile phone stored in any place on a network, stored in a user terminal, or stored in an information storage medium, and displayed on a screen of the user terminal It is characterized by being a user interface for portable information terminals, information home appliances, and other information devices, including:

According to the first and second aspects of the present invention,
In a system that supplies advertisement information and other information using a banner advertisement or the like as a medium by a computer system including a mobile Internet that can be accessed from a terminal such as the Internet or a mobile phone, the system is directed to a website stored in advance. When voice data is embedded in banner advertisements using text, images, or animations that do not limit the underlying technology that has the function, when the user takes a voluntary action such as moving the mouse over the banner, the banner is displayed. By sensing the user's actions and using the above-mentioned audio data embedded in the banner to provide the user with the function of distributing information by voice, it is possible to display the information on the entire screen of an information terminal that can use the Internet. Information using characters, animations, and images displayed on banner ads that are not large Appeals information that cannot be announced to the elderly as a supplement to characters, animation, and images, even for elderly people, who are generally poorly sighted, and for young people who are likely to have difficulty decoding characters. It is characterized by providing easy-to-understand information. In addition, even for advertisers who distribute ads through banner ads, general users, including those with poor eyesight and those who are likely to have difficulty decoding characters, By providing information to a user in a form that appeals to one of the five senses of hearing as information that cannot be expressed with images alone, the advertising effect can be enhanced.

[0038]

DESCRIPTION OF THE PREFERRED EMBODIMENTS 1. Overall Configuration One embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is a system configuration diagram showing an example of a system configuration of the basic embodiment of the present invention on the Internet. In this figure, reference numeral 006 is a management server for providing a service based on the present invention,
Reference numeral 007 denotes a gateway server of a communication carrier that provides an information distribution service using a mobile phone that can use the Internet. Reference numeral 006 denotes a route control device and a gateway server 0 of a communication carrier at the same time.
07 via a packet communication network that allows connection to
Connected to the Internet. Code 001, 002
Reference numeral 003 denotes a terminal such as a user's various personal computers. Reference numeral 003 denotes a terminal such as a user's various mobile phones that can be connected to the Internet, and is connected to the Internet in the same manner as the servers 006 and 007. Reference numeral 004 is a banner advertisement displayed on each site by commission from an advertisement publisher, and reference numeral 005 is a personal computer terminal of a person who operates a service based on the present invention. Here, reference numerals 001 to 003 and 005 have input units such as a keyboard.

The information transmission system of the present invention is a user terminal 001 for connecting to a network in a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone.
To 003. Here, the user terminals 001 to 003 for connecting to the network include wireless communication terminals such as mobile phones and PHSs, mobile information terminals incorporating these functions, game machines, the Internet T
Various types of computer terminals, such as dedicated terminals such as V, digital TV, and car navigation systems, and information devices including computers, such as wearable computers, so-called information home appliances, are included.

The system according to the present invention usually has a W
This is realized in a system having an web server, an application server, a database server, and the like. However, here, as a basic system configuration, FIG. 1 or FIG. 2 shows an example in which these server systems are installed in the same system. However, if the application server exists in a separate location, Alternatively, even if the database server exists in a separate location, these locations can be specified and specified by a URL or the like, so that the system of the present invention can be realized even in such a system configuration. It is.

1-1: Server Configuration Next, the detailed configuration of the server 006 will be described. FIG.
Is a block diagram showing a configuration of a server 006. In this figure, reference numeral 006 denotes a control means, which comprises a CPU or the like, and performs control of each unit, data transfer, various calculations, temporary storage of data, and the like. Reference numeral 007 denotes a gateway server of a communication carrier that provides an information distribution service using a mobile phone that can use the Internet, and is connected to the Internet via a unique route control device. Reference numeral 008 denotes input control means on the web, which controls data input from a connected terminal via the Internet, and reference numeral 010 denotes data input from a terminal such as a mobile phone capable of using the Internet. Control. Reference numeral 009 denotes output control means on the web, which controls data output to the terminal, and reference numeral 011 controls data output to a terminal such as a mobile phone that can use the Internet.

In the above-mentioned claim, the information transmission means provided in the system of the present invention for transmitting character information and voice information to the user terminal and displaying the information is provided by the server 006.
And the display means 009 and the like described later.

The following files are stored and stored, respectively. Reference numeral 006: Main program processing server Reference numeral 007: Gateway server of the communication carrier Reference numeral 008: Web server (input) Reference numeral 009: Web server (output) Reference numeral 010: Web server for mobile terminal (input) Reference numeral 011: Web server for mobile terminal (Output) Reference numeral 012: distribution information database Here, the distribution information database 012 is a character information storage unit for storing character information or an image information storage for storing image information, which is provided in the system of the present invention. Means, and voice information storage means for storing voice information associated with the character information. Further, when the information to be distributed is information such as an advertisement, the information stored in the distribution information database is composed of character information or image information and audio information. Information such as a banner advertisement. Reference numeral 013: Access log analysis database Reference numeral 014: Backup database Reference numeral 015: Temporary database Here, the Temporary database 015 is used for temporary processing such as counting and analyzing the number of times of display and the number of clicks of the distribution advertisement.

1-2: Types of Stored Files First, a main program is stored in the storage means and control means 006, and together with display means 009 described later, character information and voice information are transmitted to the user terminal. An information transmitting means for transmitting and displaying the information is configured. For example, a program for displaying character information or image information (such as a banner advertisement) on a display unit of a user terminal, or data input for a displayed advertisement is automatically transferred to a database, and is displayed on a management screen. It consists of a program for updating etc. 0
As described above, the gateway 07 serves as a gateway server of the communication carrier and is a window for inputting and outputting information to a mobile phone or the like that can use the Internet.

The storage means 008 has a function of managing information generated on a homepage of a person who distributes an advertisement using the present invention and input information from a display screen of an advertisement distribution destination.
The information subjected to the reception processing in 008 is transferred to the main program server 006. The display means 009 is set to 0 via 008
It has a function of re-outputting the information processed after the transfer to the terminal 06 on the display screens of the user terminals 001 to 002. The storage unit 010 stores information generated on a homepage constructed for a terminal such as a mobile phone that can use the Internet by a person who distributes character information or image information (including information such as advertisements) using the present invention. And a function of managing input information from the display screen of the advertisement and other information distribution destinations, and transfers the information received and processed in 010 to the main program server 006. The display unit 011 has a function of re-outputting information that has been program-processed after being transferred to 006 via 010 on the display screen of a terminal 003 such as a mobile phone of the user. The storage unit 012 is a server having a file in which a database of character information, image information, and audio information (advertisement and other information to be distributed) is stored, and input information from the user collected via the reception units 008 and 010. It has a function to manage the advertisement distribution in accordance with.

Here, the contents of information such as character information, image information and audio information stored in the storage means 012 are as follows.
For example, as in the invention described in claim 10, information such as an advertisement such as a banner advertisement distributed from an advertiser or the like is included, but the invention is not limited thereto. Includes news and announcements, public information, and any other information. The information may be information prepared by the system administrator of the present invention. Further, an embodiment in which the character information and image information displayed on the user's screen are information constituting a menu screen of a certain website or a guidance-like interface for operation is also possible. .

Here, the storage location of the file of character information and image information (including audio information) to be transmitted to the user is not limited to any place on the network, and is not limited to the individual company or the company transmitting the advertisement or information. It may be located on a server such as an organization. On the other hand, as shown in FIGS. 1 and 2, these files are stored in the server of the administrator of the system of the present invention.
When the file is stored, it is convenient for a server administrator to manage files collectively.

The storing means 013 stores the receiving means 008 and 0
It has a function of recording, storing, and accumulating the input information from the user collected via 10. The storage means 014 is
It has a function of recording and storing the information stored in the storage units 012, 015 and 015 as needed so that a backup can be performed when the database included in the other storage units 012, 015 and 015 is damaged or lost. The storage unit 015 has a function of storing information performed as a temporary process such as counting and analyzing the number of times of display and the number of times of click regarding text information and image information (such as a banner advertisement) being distributed.

2: Description of Operation Next, the operation of the basic embodiment of the present invention will be described. Here, terminals 001 to 003 are connected to server 0, respectively.
06 and 007 are connected to perform communication and function as a user terminal. In particular, the terminal 003 is connected to the server 007 through the gateway server of the communication carrier.
Is connected to and communicates. 3 and 4 are simplified flowcharts showing the operation of the main program.

2-1: Delivery of character information and image information (including voice information) to terminals such as various personal computers and mobile phones that can be connected to the Internet First, character information and image information (including voice information) It is assumed that the operators of the terminals 001 to 003 are users in order to explain the distribution process of ()).

2-1-1: Distribution of Character Information and Image Information (Including Audio Information) First, as shown in step A) shown in FIG. And upload the information to the Internet WWW server. Link information to a predetermined address on a network is added to the character information or image information, and the character information or image information is associated with the audio information. In response to the user's action such as moving the mouse over the displayed character information or image information, the character information or image information senses the user's operation, without having to click the character information or image information. Is also set so that audio information associated with the character information or the image information is distributed to the user terminal. This can be achieved by using, for example, Flash (trademark).
Create images and animations, and create audio files (O
When Windows is used as S, for example, wa
In the case of using a v-file or Macintosh, for example, an AIFF file or the like is separately prepared and can be set to be reproduced according to an event such as an on-mouse. When the above-described system is realized using character information, JAVA (registered trademark) or the like is used.
Create images and animations, and create audio files (O
When Windows is used as S, for example, wa
In the case of using a v-file or Macintosh, for example, an AIFF file or the like is separately prepared and can be set to be reproduced according to an event such as an on-mouse. A person who distributes information (advertisement or the like) such as character information or image information (including audio information) using the present invention to a tag that aggregates the functions of the text information or image information (including audio information) to be distributed. And provide them to the site owners (advertisers, etc.) who have signed a consignment agreement with them in advance, and incorporate the provided tags into the source of the relevant site so that the distribution advertisement is displayed on the site screen. When the tag is incorporated into the source, the program stored in the tag operates on the site, and the distribution character information and image information (including audio information) uploaded on the Internet WWW server are displayed on the corresponding site screen. Also displayed above.

2-1-2: Terminal display of distributed character information and image information (including audio information) The operator of user terminals 001 to 003 outputs the site owner's home page on the terminal display screen. As a result, as shown in step 4 in FIGS. 3 and 4, the character information and image information such as the banner advertisement described above are displayed on the display screen together with the corresponding home page. The form of the character information and image information to be displayed is, in addition to the still image, a text format mainly including HTML and a moving image format regardless of the underlying technology.

For example, as in the invention described in claim 3,
The image information may be an information transmission system that is image information including animation. For example, it is realized by animation gif or Flash (trademark). Further, as in the invention according to a fourth aspect, the image information can be an information transmission system in which the image information is image information using a clickable map. According to this embodiment, in the clickable map, a plurality of areas are provided in one piece of image information, and information of a different hyperlink destination is embedded in each area. Therefore, depending on which part of the image is clicked by the user, it is possible to jump to another linked page, and further, depending on which part of the image the user clicks, another sound is played. It becomes possible.

3: Function of distributed character information or image information (such as a banner advertisement) For the character information or image information (such as a banner advertisement) displayed on the user terminals 001 to 003, the steps in FIG. As shown in B), when the user moves a cursor or the like over the displayed character information or image information using the function of each terminal, the character information or image information displayed in advance is displayed. The sensing function stored in
The audio information (audio file) and the image file information embedded in the displayed information tag are output on the display screen of each terminal. By outputting the audio file described here from each terminal, the user can visually sense and perceive information related to displayed character information and image information. Also, if information of an image file is incorporated in the displayed information tag in addition to the audio information (audio file), the user moves a cursor or the like over the displayed character information or image information. Then, it is possible to display another image simultaneously with the sound.

4-1: User Access to Distribution Character Information or Image Information The user who has recognized the audio information output from each terminal,
When the user clicks and performs a voluntary input operation with the cursor fixed on the displayed advertisement using the function of each terminal, the program that stores the operation in the displayed advertisement is detected. Then, as shown in step C) of FIG. 1, the input information of the user is transferred to the control means 006. The control unit 006 specifies an information provider (for example, an advertisement publisher) stored in advance in the distribution information database server 012 for the user input information transferred from the display advertisement via the reception unit 008. The information related to the homepage to be extracted is extracted, and the homepage specified by the advertiser is displayed on the screen of each terminal of the user via the output means 009 as shown in step D) of FIG.

4-2: Update of Distribution Character Information or Image Information (Advertisement Data, etc.) for User Action As shown in step C) of FIG.
The information relating to the user's click and the voluntary input operation input to the server is processed one by one in the control unit 006 and transferred to the access log analysis database server 013 which is a storage unit. The transferred information is accumulated in the storage unit 015 server as temporary information such as the number of clicks and analysis, and counts the number of clicks relative to the number of banner advertisement distributions. When the counted number of clicks reaches a certain number set in advance with the information (such as an advertisement) publisher, the information is transferred to the control means 006, and the control means 006 which senses the information, Automatically process to end distribution of the relevant advertisement.

As described in detail above, in the above configuration, the character information or the image information is changed according to the user's action such as moving the mouse over the displayed character information or the image information. And an information transmission system capable of distributing voice information associated with the information to a user terminal without clicking text information or image information is realized.

[0058]

(Embodiment 1) In another embodiment of the present invention, as in the invention described in claim 5, the audio information is previously associated with one character information or image information. There are several things available, including the age and gender of the user,
Attributes such as region, Internet provider used by user, user's domain name, IP address, user's domain type, distinction of wireless communication or wired communication, relay station of wireless communication, user's input Claims: Any one of the voice information is selected from the voice information according to information such as an ID, a used browser / software, a used OS, electronic authentication, and other information, and can be distributed to a user terminal. The information transmission system described in any one of 1 to 4 is cited.

In the case of this embodiment, for example, the following method can be adopted. First, the server of the information transmission system, which is the basic configuration of the present invention, further comprises:
Attributes such as age, gender, and region of the user, the Internet provider used by the user, the domain of the user,
Information such as name, IP address, domain type of user, distinction of wireless communication or wired communication, relay station of wireless communication, ID input by user, browser software used,
It has a user information database for storing used OS, electronic authentication, and other information. Further, an information classification database is provided which stores settings for transmitting audio information, character information, or image information (such as advertisements) corresponding to classifications such as user attributes. The user information database and the information classification database may be separate databases or may be one integrated database. If these functions are provided, for example, a single relational database having a user information table and an information classification table may be used.

In the case of wireless communication such as a mobile phone,
Using the following data, information classification that stores settings for which audio information, character information, or image information (such as advertisements) is to be transmitted, corresponding to the classification of attributes such as the user's area, etc. It can be a database. For example,
As means for obtaining the position information of the user terminal in such wireless communication, data can be obtained by a method using a GPS function or by which base station catches radio waves from a mobile phone or a PHS. For example, Japanese Patent Application Laid-Open No. 11-3
No. 17974 “Position information detection system and method”, JP-A-11-178047 “Wireless portable terminal and position information acquisition system of the terminal”, JP-A-10-136434
These techniques are disclosed in, for example, “Method and System for Collecting Location Information for Terminal Connection”. With these technologies, the location information of the user's wireless terminal is acquired, and the obtained location information is notified to the server side by the wireless terminal. From the identification information of the user's area, the classification according to the area is used as the user information. The information is determined by referring to the database, and the information to be transmitted corresponding to the classification is specified by the information classification database, and the user's wireless terminal or a computer connected to the terminal is provided with a voice corresponding to the user attribute such as region. It transmits information such as files.

In the case of this embodiment, the server of the information transmission system, which is a basic configuration of the present invention, comprises:
An information specifying program is provided for making a determination with reference to the user information database, specifying information to be transmitted corresponding to the classification by the information classification database, and transmitting the information to the user's computer. This program is
A program implemented by a language capable of handling file operations such as CGI, SSI, and JAVA, and other programs that are programmed to have the following functions, and that are transmitted when a user accesses a certain file. Is set to work.

A user's terminal transmits a file transmission request to the system of the present invention in order to display the above-mentioned character information or image information on a screen, and when a web site is displayed, a CGI, JAVA or the like is used. The above-mentioned information designation transmission program is set to be activated. The information designating program acquires the user's attributes by referring to the database, etc., and creates an information classification database that defines which information is to be transmitted and displayed according to the information such as the user's attributes. refer. Then, the information transmission program transmits the designated file to the user's terminal so as to be displayed on the user's terminal screen.

Embodiment 2 In another embodiment of the present invention, as in the invention described in claim 6, the voice information is associated with one character information or image information and a plurality of voice information is previously stored. In response to the user's action such as moving the mouse over the displayed character information or image information, one of the voice information is randomly or randomly selected according to the user's action. The information transmission system according to any one of claims 1 to 5, wherein the information transmission system is selected and can be distributed to a user terminal. In this case, for example, an image or an animation image is created using Flash (trademark) or the like, and an audio file (for example, a wav file when Windows is used as the OS, and an AIFF file, for example, when Macintosh is used) ) Are separately prepared, and a plurality of audio files to be reproduced in response to an event such as an on-mouse are prepared. Then, depending on the type of event, such as the user moving the mouse over the image, one-clicking, double-clicking, etc., it is possible to perform conditional branching and set so that the audio file to be played is selected It is. Alternatively, when the user moves the mouse over the image, it is possible to use a random number or the like so that the audio file to be reproduced is selected at random. When the above system is realized using character information, it can be realized by creating an image or an animation image using JAVA or the like, preparing a plurality of audio files, and building a program as described above. .

(Embodiment 3) Another embodiment of the present invention relates to a case where the voice information is reproduced a predetermined number of times or a predetermined time at a user terminal as in the invention according to claim 7. 7. The method according to claim 1, further comprising: moving to a link destination page in accordance with link information to a predetermined address on the network, which is added to the character information or the image information in advance. Information transmission system. In this case, for example, Fla
Using sh (trademark) or the like, an image or an animation image is created, and an audio file (when Windows is used as an OS, for example, a wav file,
When tosh is used, for example, an AIFF file is separately prepared, and an audio file to be reproduced in response to an event such as an on-mouse is prepared. And
When the user moves the mouse over the image, for example, if this is repeated three times, it is possible to set so as to move to the linked page. When the above system is realized using character information, images and animation images are created using JAVA or the like,
This can be realized by preparing an audio file and building a program as described above.

(Embodiment 4) As another embodiment of the present invention, as in the invention described in claim 8, a predetermined address on the network added to the character information or image information in advance is used. According to the link information, when the user moves to the linked page, the character information or image information according to any one of claims 1 to 7 is further displayed on the linked page, and the displayed information includes The link information to a predetermined address on the network is added, and the character information is associated with the voice information. The movement to the link destination to the URL is automatically or The information transmission system according to any one of claims 1 to 7, wherein the information transmission system is repeated a plurality of times by a user operation.

(Embodiment 5) In another embodiment of the present invention, as in the ninth aspect of the present invention, the system is further provided with an automatic insertion into an e-mail fetched by a user. The information transmission system according to any one of claims 1 to 8, further comprising an information transmission program, wherein the character information or the image information is inserted into an electronic mail and transmitted.

A method of automatically inserting information such as an advertisement into an e-mail has been widely used in recent years.
For example, it is disclosed in Japanese Patent Application Laid-Open No. H10-320314 "E-mail advertisement insertion device and recording medium recording program for executing e-mail advertisement insertion processing". The advertisements to be distributed are stored in the database, and the advertisements to be inserted into the e-mail are selected by the advertisement / information transmission program by referring to the advertisement / information classification database in which the distribution information is set in advance according to the region, The selected advertisement is read from the database and inserted into the e-mail.

Embodiment 6 In another embodiment of the present invention, as in the eleventh aspect, the character information or the image information is audio data, moving image data, image data, or the like. When the user downloads the data, it is transmitted to the user terminal in association with the data to be downloaded, and is displayed on the user terminal when the downloaded moving image or audio data and other data are reproduced. Information transmission system. Therefore, when video, audio, and other data that were previously distributed on package media, print and publications, etc. are distributed over a computer network,
According to the present invention, it is possible to distribute information such as advertisements.

(Embodiment 7) In another embodiment of the present invention, as in the twelfth aspect of the present invention, the user terminal is a device incorporated in an electric or electronic device such as an information home appliance. The information transmission system according to any one of claims 1 to 11, wherein It is a so-called information home appliance that combines conventional electrical and electronic equipment with a computer and is connected by a network, but it is not necessarily limited to home use, and is installed in offices, factories, public institutions, etc. Device may be used. For example, a television connected to a network, a transmission / reception device for karaoke and music, a game device, a refrigerator, a cooker, a security system, a home telephone or a facsimile with a built-in computer, a composite device with a facsimile, a copy, a printer, etc. Information terminals, heating equipment, bath heating equipment, washing machines, and the like. Or, for example, a purchasing and ordering system at a business establishment, a transportation and delivery system, a product inventory and warehouse management / operation system, and the like. With the advance of computerization, it is considered that all devices will be included in devices in this field.

The computer network connected to each home or the like is connected not only to a personal computer up to now, but also to all information home appliances, housing equipment, and the like. In some cases, these devices are connected to a personal computer or the like, and in some cases, they are used alone and connected to an external network through various wired and wireless lines. The present invention is also effective in these information home appliances, and specific examples in which the present invention is implemented include, for example, the following. Note that these specific examples are merely examples, and the present invention is not limited to these examples. Furthermore, these information home appliances include various consumer devices, and are not necessarily limited to household devices.
It may be used in business establishments, factories, public institutions, and the like.

For example, in an Internet TV having a function of connecting to a computer network in which the Internet and a television are integrated, when a connection button or the like for a network is operated, a region is determined from a user's address and a weather forecast in the region is determined. , News, information on local governments, information on local shops and communities, and the like. Alternatively, the area is determined from the user's address, and the program guide of the broadcasting station in that area is displayed, and the user can select and display the channel, or access the data of the program that has ended after a while. It is a device that can do, download, and make reservations for recording.

When a connection button or the like for accessing a computer network is operated together with functions such as management of stock items, a region is determined from a user's address, and information on the sale of food in that region is displayed. Refrigerators, cooking devices, system kitchens, etc. that can receive cooking recipe suggestions. When a connection button for accessing the computer network is operated, the area is determined from the user's address, and information from pharmacies, hospitals, nursing homes, security system companies, etc. in that area can be obtained. , A device capable of reporting. Also, when operating a connection button for accessing the computer network,
A device that determines an area from a user's address, obtains information from a taxi company, a transportation company, or the like in that area and can make arrangements.

(Eighth Embodiment) In another embodiment of the present invention, a file for displaying one or a plurality of character information or image information as in the invention according to claim 13 is provided by a user. The information transmission system according to any one of claims 1 to 12, wherein the information transmission system can be customized, set, changed, stored, and the like. This is for example
Html file containing character information or image information,
This is to save customized items according to the user's preferences and wishes. For example, character information and image information of a necessary genre, for example, character information (genre) such as "news", "economics", and "travel" are selected from portal sites on the web that handle contents of various genres. An html file or the like in which the character information and the image information are described is generated and stored as an original content menu unique to the user. The location where the file is stored is any location on the network, a storage device of the user's terminal, or an information storage medium. When this file is displayed on the user's terminal screen as the user's original menu, when the cursor is over the text information of the menu with a mouse or the like, the sound is played and it functions as a voice guide. Such a usage method becomes possible.

(Embodiment 9) In another embodiment of the present invention, as in the invention of claim 14, the system is a home network, a corporate LAN, a corporate network, a public organization, or the like. 14. The method according to claim 1, wherein the method is realized in a closed network.
The information transmission system described in any of the above. For example, an information device such as a computer or an information home appliance is connected in a home, or a home server is provided and various devices in the home are connected there, or these devices are connected by a wireless communication technology such as Bluetooth. This is a case that is realized in an environment where the operation is performed. It is also used in a system used for a LAN in a company, a computer network using terminals of a bank, a station, or a convenience store, an inter-company transaction network, or the like.

(Embodiment 10) In another embodiment of the present invention, as in the invention of claim 17, a user terminal for connecting to a network and character information or image information are stored. Character / image information storage means, audio information storage means for storing audio information associated with the character information or image information, and information transmission for transmitting the character information or image information and audio information to the user terminal for display. Means, the link information to a predetermined address on the network is added to the character information or the image information, and the character information or the image information includes the link to the audio information. In response to the user's action such as moving the mouse over the displayed text information, the image information senses the user's operation and is associated with the text information. Or without click on the image information, storing distributable program audio information associated with the character information or image information to the user of the terminal,
A computer-readable information storage medium can be used. Here, the information storage medium includes a hard disk and a CD.
-Includes all storage media such as ROM, DVD, MD, floppy disk.

(Embodiment 11) According to another embodiment of the present invention, a file for displaying one or a plurality of character information or image information is stored on a network as in the invention according to claim 18. Stored anywhere
Or stored in the user's terminal or stored in the information storage medium, and displayed on the screen of the user's terminal, a computer, a portable information terminal including a mobile phone, an information home appliance, other One example is the user interface of information equipment. The system of the present invention is used to select a menu or the like while reproducing a sound by moving a cursor or the like with a mouse or the like, and to reproduce a menu or the like by operating a scroll key or a cross key on a terminal such as a mobile phone. This is a case where the user interface is used on a screen, such as when selecting.

[0077]

As described above in detail, according to the present invention, when an advertisement or other information is transmitted using a computer network, the banner advertisement has a voice message distribution function. Announcements of auditory information that cannot be embodied in existing banners can be effectively sent to users. Moreover, since detailed advertisements and information can be transmitted, a high advertisement effect or information provision effect can be obtained. Then, it is possible to increase the click rate of the banner advertisement, the response rate from the user to the advertisement, and the like.

According to the twelfth aspect of the present invention,
By applying the present invention to devices incorporated in electric and electronic devices such as household and consumer devices, so-called information appliances,
Voice-based device operation can be performed, making home life and business activities faster, cheaper, more convenient, and more secure.

According to the ninth aspect of the present invention, when a user receives an e-mail, the user can transmit an advertisement or information capable of reproducing the user's voice, so that the advertisement and information transmission can be more detailed and effective. Becomes possible.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing a configuration in an embodiment of the present invention.

FIG. 2 is a system configuration diagram showing a configuration of a server according to the embodiment of the present invention.

FIG. 3 is a screen of a personal computer terminal that can use the Internet and a screen of a mobile phone terminal that can use the Internet, which display image information including a voice function in the embodiment of the present invention.

FIG. 4 is a screen of a personal computer terminal that can use the Internet and a screen of a mobile phone terminal that can use the Internet, in which character information including a voice function is displayed in the embodiment of the present invention.

[Explanation of symbols]

001-002 User terminal 003 User terminal (mobile phone terminal etc.) 004 Character information or image information including voice function 005 Computer terminal on the system administrator side of the present invention 006 Server 007 for managing and operating the system of the present invention 007 Gateway server of communication carrier providing Internet connection service from mobile phone 008 Web server (input) 009 Web server (output) 010 Web server for mobile terminal (input) 011 Web server for mobile terminal (output) 012 Distribution information database 014 Access log analysis database 014 Backup database 015 Temporary database

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 550 G06F 13/00 550A

Claims (18)

[Claims] 1. In a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone, a user terminal for connecting to a network, character information storage means for storing character information, and the character An information distribution system comprising: a voice information storage unit that stores voice information associated with information; and an information transmission unit that transmits character information and voice information to a user terminal to display the character information. The link information to the predetermined address above is added, and the character information is associated with the voice information, and the mouse is moved over the displayed character information. The character information senses the user's movement according to the action of the user, and the character information can be detected without clicking the character information. An information transmission system capable of distributing voice information associated with a user terminal to a user terminal. 2. In a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone, a user terminal for connecting to a network, image information storage means for storing image information, and the image An information distribution system comprising: audio information storage means for storing audio information associated with information; and information transmission means for transmitting image information and audio information to a user terminal for display. The link information to the above predetermined address is added, and the image information is associated with the audio information, and the mouse is moved over the displayed image information. In response to the action of the person, the image information senses the action of the user, the image information without clicking the image information An information transmission system capable of distributing voice information associated with a user terminal to a user terminal. 3. The information transmission system according to claim 2, wherein the image information is image information including an animation. 4. The invention according to claim 2, wherein
The information transmission system according to claim 2, wherein the image information is image information using a clickable map. 5. The invention according to claim 1, wherein a plurality of voice information are prepared in advance in association with one piece of character information or image information, and the user's age, gender, region, etc. Attributes, Internet provider used by the user, user's domain name,
Information such as P address, user's domain type, distinction of wireless communication or wired communication, relay station of wireless communication, ID input by user, browser software used, OS used,
The method according to any one of claims 1 to 4, wherein any one of the voice information is selected from the voice information in accordance with electronic authentication and other information, and can be distributed to a user terminal. Information transmission system. 6. The invention according to claim 1, wherein a plurality of voice information are prepared in advance in association with one piece of character information or image information, and a plurality of pieces of information are displayed on the displayed character information or image information. According to the user's action such as moving a mouse, any of the voice information can be delivered to the user's terminal by selecting one of the voice information according to the user's action or randomly. Claims 1 to
5. The information transmission system according to any one of 5. 7. The invention according to claim 1, wherein the audio information is added to the character information or the image information in advance when the audio information is reproduced at a user terminal a predetermined number of times or for a predetermined time. The information transmission system according to any one of claims 1 to 6, wherein the link destination page is moved in accordance with link information to a predetermined address on the network. 8. The method according to claim 1, wherein the link information to a predetermined address on a network added to the character information or the image information in advance is provided.
When the user moves to the linked page, the character information or image information according to any one of claims 1 to 7 is further displayed on the linked page, and the displayed information is a predetermined information on the network. The link information to the address is added, and the voice information is associated with the voice information in the character information. The movement to the link destination to the URL is automatically or by a user operation. The information transmission system according to any one of claims 1 to 7, wherein the information transmission system is repeated a plurality of times. 9. The system according to claim 1, further comprising an information transmission program that is automatically inserted into an e-mail to be taken out by a user, wherein the character information or the image information is The information transmission system according to any one of claims 1 to 8, wherein the information transmission system is inserted into an electronic mail and transmitted. 10. The invention according to claim 1, wherein
The information transmission system according to claim 1, wherein the character information or the image information is information such as an advertisement. 11. The invention according to claim 1, wherein the character information or the image information is data to be downloaded when a user downloads audio data, moving image data, image data, or other data. An information transmission system, wherein the information is transmitted to a user terminal in association with the data and displayed on the user terminal when the downloaded moving image or audio data or other data is reproduced. 12. The invention according to claim 1, wherein the terminal of the user is a device incorporated in an electric / electronic device such as an information home appliance.
2. The information transmission system according to 1. 13. The invention according to claim 1, wherein a file for displaying one or a plurality of character information or image information is customized, set, changed, and saved for each user. Is possible.
2. The information transmission system according to any one of 2. 14. The invention according to claim 1, wherein said system is a home network, a company LA.
N, realized in a closed network such as a business-to-business network, a public entity, etc.,
The information transmission system according to claim 1. 15. In a computer network including a mobile Internet accessible from a terminal such as the Internet or a mobile phone, a user terminal for connecting to a network, character information storage means for storing character information, and the character An information distribution system comprising: a voice information storage unit that stores voice information associated with information; and an information transmission unit that transmits character information and voice information to a user terminal to display the character information. The link information to the predetermined address above is added, and the character information is associated with the voice information, and the mouse is moved over the displayed character information. In response to the action of the user, the text information senses the user's action and the text information can be read without clicking on the text information. An information transmission method characterized in that voice information associated with a report can be delivered to a user terminal. 16. In a computer network including a mobile Internet accessible from terminals such as the Internet and a mobile phone, a user terminal for connecting to the network, image information storage means for storing image information, and image information An information distribution system comprising: audio information storage means for storing audio information in association with the image information; and information transmission means for transmitting image information and audio information to a user terminal for display. Link information to the predetermined address is added, and the audio information is associated with the audio information in the image information, and the user moves the mouse over the displayed image information. In response to the action of the image information, the image information senses the user's action, and without clicking on the image information, An information transmission method characterized in that associated voice information can be delivered to a user terminal. 17. In a computer network including a mobile Internet accessible from a terminal such as the Internet or a mobile phone, a user terminal for connecting to the network and character / image information storage for storing character information or image information. Means for storing voice information associated with the character information or image information, and information transmission means for transmitting character information or image information and voice information to a user terminal for display; In the system, link information to a predetermined address on a network is added to the character information or image information, and the character information or image information is associated with the audio information in the character information or image information. The image information is displayed according to the user's action such as moving the mouse over the displayed character information. A computer-readable program that stores a program capable of distributing voice information associated with the character information or image information to a user terminal without having to click on the character information or image information by sensing the operation of the user. Information storage medium. 18. The invention according to claim 1, wherein the file for displaying one or a plurality of character information or image information is stored in any place on a network, or stored in a user terminal. User interfaces for computers, portable information terminals including mobile phones, information home appliances, and other information devices, which are stored or stored in an information storage medium and displayed on a screen of a user terminal. .