JP2002024580A - Merchandise transaction system and merchandise transaction method and medium with program for realizing the same method recorded - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow a selling price to fluctuate corresponding to the number of purchase of merchandise, and to automatically distribute the tag of a banner for displaying merchandise information through the Internet to the purchaser, and to display banner advertisements to the Web page of the purchaser for inviting the other merchandise purchase applicants. SOLUTION: This system is provided with a merchandise transaction server 1 connected through a network to a terminal 2 owned by a merchandise purchaser. The merchandise transaction server 1 is provided with a merchandise information file 11 in which a corresponding relation between merchandise and the price corresponding to the number of purchase applicants related with the merchandise is stored, a merchandise purchase accepting part 12 for accepting application for the merchandise purchase from the purchaser of the merchandise and information related with the purchaser including the destination of transmission of data to the purchaser through the terminal of the purchaser, and a merchandise purchaser file 13 in which information related with the purchase applicants accepted by the merchandise purchase accepting part is stored. Also, data for banner advertisements are transmitted to the purchaser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a merchandise transaction system, a merchandise transaction method using a network such as the Internet, and a medium recording a computer program for realizing the merchandise transaction method.

[0002]

2. Description of the Related Art It is conventionally known to purchase products at home from a personal computer using the Internet. In this prior art, individual purchasers scattered throughout the country access a Web site on which a desired product is posted and purchase the product. However, on the merchant side, each purchaser has an individual Therefore, the cost per product was high, and it could only be sold at the same price as the normal sales price.

[0003] In addition, although a certain number of purchasers are gathered on the net, it is possible to reduce the load on the seller to deal with and reduce the cost per product. It is difficult to recruit buyers at the same time, and it has not been possible to recruit buyers for each product enough to reduce the cost of product sales.

[0004]

SUMMARY OF THE INVENTION The present invention has been proposed to solve the above-mentioned drawbacks of the conventional method for trading goods using the Internet. In other words, an object of the present invention is to reduce the selling cost per product and reduce the unit price of a product per purchaser by collecting a large number of product purchase applicants and transmitting them to the seller. To provide a trading method.

Another object of the present invention is to distribute the latest product information to the purchaser by distributing the desired number of purchases per product and the unit price of the desired number of purchases to the purchaser together with the banner advertisement of the seller. Another object of the present invention is to provide a merchandise transaction method capable of notifying even a third party who accesses a purchaser's own Web site.

[0006]

According to a first aspect of the present invention, there is provided a commodity transaction server connected to a terminal owned by a commodity purchaser via a network. Is a product information file that stores the correspondence between a product and a price according to the number of purchasers related to the product, and a purchaser that includes a product purchase application from a product purchaser and a transmission destination of data to the purchaser. A product purchase receiving unit for receiving information through a buyer's terminal is provided, a purchase price corresponding to the number of product purchases in a predetermined time limit is determined, and the purchaser and the seller are determined based on the purchase price. It is characterized by conducting commodity transactions.

According to a fifth aspect of the present invention, the invention of the first aspect is grasped from the viewpoint of a method, and a commodity purchaser accesses a commodity transaction server using a terminal connected to a network. Making a purchase application for a desired product, and, in response to the application for purchasing the product, recording information necessary for shipping the product, paying for the price, and sending the product information to the product transaction server in accordance with the application for purchasing the product. And, for a product, reducing the price of the product each time the number of purchase applications reaches a certain value.If the price of the product is changed, the changed price is provided to the product buyer. Notification step.

In the invention of claim 1 or claim 5 having such a configuration, the selling price of the product decreases as the number of applications for purchasing the product increases, so that the buyer cooperates with the sales promotion of the product. And increase profits for sellers and lower selling prices for buyers. Moreover, according to the present invention, these processes are performed between a buyer terminal connected to a network such as the Internet and a merchandise transaction server managed by the seller. It is possible to notify not only the buyer who has applied for the change but also other purchasers immediately who wish to apply in the future, and it is possible to adopt a variable price system for various types of products.

According to a second aspect of the present invention, there is provided a merchandise transaction server connected to a terminal owned by the merchandise purchaser via a network. A product information file that stores the correspondence of the prices and a product purchase receiving unit that receives information about the purchaser from the purchaser of the product, including the application for purchase of the product and the destination of the data to the purchaser, through the purchaser's terminal. A product purchaser file that stores information about a purchaser obtained by the product purchase reception unit, a counter that counts the number of purchases desired for the product, a measurement value of this counter, and a value that is recorded in the product information file. A price judging unit that compares the product price with the product price corresponding to the desired number of purchases, and the purchase measured by the counter. Characterized in that the commodity price is determined number Nozomu and in this price determination unit and a product information transmitting unit that transmits to each purchaser.

According to the second aspect of the present invention having such a configuration, the selling price according to the number of purchasers is automatically calculated by the operation of the counter and the determination unit, and this is calculated for each purchaser. Notification can be made, and the purchase applicant himself does not need to access the commodity transaction server to determine the commodity price at that time from the number of purchase applications, and can always know the latest sales price.

According to a third aspect of the present invention, in the first or second aspect of the present invention, an advertisement data transmitting unit for transmitting data for creating a banner advertisement to a product purchaser is provided. Features. The invention of claim 6 is the one in which the invention of claim 3 is considered from the viewpoint of a method,
For the product purchaser, the product purchaser owns the We
A step of transmitting banner advertisement data necessary for placing a product seller's banner advertisement on page b is provided.

According to the third or sixth aspect of the present invention having the above configuration, the product purchaser can manage the W
It becomes possible to post a banner advertisement on a product desired to be purchased on the eb page, and in addition to the sales efforts of the product seller itself, the purchaser himself also carries out advertisement for the product he or she purchases. Therefore, the advertising effect of the product becomes higher. In particular, as the number of buyers increases, the selling price becomes lower, so it is easy to recruit buyers who want to post banner ads, because there is a benefit to placing banner ads on buyers themselves, As the number of buyers increases, the number of banner advertisements increases, and the effectiveness of the advertisement increases.

According to a fourth aspect of the present invention, in the first, second or third aspect of the present invention, a final purchase application is made when a purchase price corresponding to the number of orderers on a predetermined date is determined. The signature is transmitted to the applicant. According to the invention of claim 4 having such a configuration,
Even if the price at the time of application changes and the price of the product has changed, the buyer can confirm the purchase application of the product again,
It is possible to prevent troubles that tend to occur in commodity transactions such as the present invention in which the selling price changes.

According to a seventh aspect of the present invention, a CD-ROM or DVD
The product buyer accesses the server for product transactions using a terminal connected to the communication line on a recording medium such as
Applying a purchase application for a desired product, and, in response to the application for the purchase of the product, recording information required for shipping the product, settlement of the price, and sending of the product information to the product transaction server, Steps of reducing the price of a product every time the number of purchase applications reaches a certain value, and notifying the product purchaser of the changed price when the price of the product is changed And a step of transmitting, to the product purchaser, banner advertisement data necessary for placing the product seller's banner advertisement on a Web page owned by the product purchaser. A computer program for realizing the transaction method is recorded. According to the seventh aspect of the present invention, it is possible to install a computer program for realizing the commodity trading method of the present invention on various commodity trading servers. It can be implemented.

[0015]

Next, embodiments of the present invention (hereinafter, referred to as embodiments) will be specifically described with reference to the drawings.

[1. Configuration of Embodiment] As shown in FIG. 1, a merchandise transaction server 1 operated by a merchandise seller is connected via the Internet N to a terminal 2 owned by the merchandise purchaser. As the terminal 2, a communication terminal such as a personal computer or a mobile phone of a product purchaser is used. Also,
The terminal 2 can access, via the Internet N, a Web server 3 in which a Web page managed by a product purchaser is registered.

As shown in FIG. 2, the merchandise transaction server 1 is provided with a merchandise information file 11 which is a list of merchandise prepared by a seller. The merchandise information file 11 stores detailed merchandise information of merchandise to be sold by a seller and gradual sales price information according to the number of purchasers of the merchandise. For example, product I
D, a product name, a product image, a price corresponding to the number of purchasers, a purchase application deadline date, a deadline time, a current number of purchasers, and the like are stored. Here, the price corresponding to the number of purchasers is "a bag made by company A has a suggested retail price of 10,000 yen, but if 100 purchasers gather, the purchase price is 800 yen.
The purchase price is 5,000 yen if 0 yen and 1000 people gather. "

The commodity transaction server 1 is provided with a commodity purchase receiving section 12. This product purchase reception unit 12
Retrieves the product information read from the product information file 11, instructs the purchase applicant on the content of the purchase target product and its price, and displays it on the screen of the purchase applicant. for that reason,
The merchandise purchase accepting unit 12 has a Web page display unit 121 that can be accessed by a merchandise purchaser through the terminal 2, and searches the merchandise information file 11 for merchandise prepared by the seller on the Web page. , And a purchaser information registration unit 123 for registering information on a purchaser of the product.

The Web page display means 121 displays a seller's home page provided on the merchandise transaction server 1 and various Web pages linked to this home page. For example, a product search engine is started. In order to make the purchaser enter the desired product name, type, price range, characteristics, etc., a search Web page, a Web page for the product in accordance with the search results, and various information necessary for the purchase application are provided. A web page or the like for input is displayed. For example,
FIG. 6 is a Web page showing the content of a searched product, in which, in addition to a product image, a product name, and a price, a product price according to the number of purchase applicants and a button for purchase application are displayed. I have.

The purchaser information registering means 123 provides an ID number, an e-mail address, a password, and a name necessary for sales to a product purchaser who accesses a Web page on the product transaction server 1 using the terminal 2. ,
Postal code, prefecture, address, telephone number, registration date, URL of homepage, product name to purchase, number of products, destination,
It instructs the user to input personal information such as payment means, and causes the purchase applicant to input the personal information. The information of the purchaser input according to the instruction of the purchaser information registration means 123 is transmitted to the commodity transaction server 1 via the Internet, and stored in the commodity purchaser file 13 provided on the commodity transaction server 1. The password is used to prevent fraudulent acts when confirming and correcting the information of the purchase applicant. Even if the password is issued by the seller, the password registered by the purchaser himself is registered. It may be something.

In the present embodiment, the product purchase receiving unit 12
It is also connected to a product purchaser counter 14 provided on the server 1. The product purchaser counter counts the number of purchasers for each product obtained by the product purchase receiving unit 12.
The price determination unit 15 compares the number of purchasers obtained in step 4 with information on prices corresponding to the number of purchase applicants of each product stored in the product information file 11 in advance. Is determined. The price at the time of the latest purchase application determined by the price determination unit is reflected in the product information file 11, and when the purchase applicant searches this product information file 11,
The latest price is displayed on the purchase application Web page together with the number of purchase applicants at that time.

The counter 14 and the price judging unit 15 are not always required in the present invention.
Each time there is a product purchase application, simply the product information file 11
By rewriting only the number of purchasers, and displaying the current number of purchasers on the purchase acceptance Web page as shown in FIG. 6, the purchaser himself can list the number of purchasers and the corresponding price. You can also refer to to know the current price.

In this embodiment, the server 1 is provided with a product information transmitting section 16. The product information transmitting unit 16 refers to the product purchaser file 13 when the price determination unit 15 has revised the latest product price as a result of the purchase applicant reaching the prescribed number as described above. Then, information on the revised price is transmitted as an e-mail to the purchaser of the product whose price has been revised.
Note that the product information transmitting unit 16 is not always necessary in the present invention, and the product purchaser is
By accessing the page, as described above, it is possible to know the price of the product revised each time.

The server 1 has a banner advertisement creating unit 1
7 are provided. This banner advertisement creating unit 17 is used to display banner advertisement data (HTML tags) necessary for displaying product information such as the current number of purchase applicants and the available price on its own homepage when the purchase applicant desires. ) Is for creating. That is, in the present embodiment, when the purchaser understands, the banner tag is written on a homepage managed by the purchaser himself, and the banner is displayed thereby, thereby displaying the latest purchase amount through the banner on the Internet screen. By displaying above, the purchase applicant can solicit another joint purchaser.

An example of the banner tag is as follows. When a new buyer clicks on the banner displayed by the HTML tag, the buyer accesses the product transaction server 1 and displays the product information on the screen. To be displayed.

[Table 1]

This banner advertisement creating section 17
Is connected to a data file 18 for banner advertisement provided in the product information file 11 in addition to the image data and text data for creating advertisements stored in the data file 18 for banner advertisement. Image data and price (the latest price according to the number of purchase applications is acceptable,
A list of prices according to the number of applications may be used), and the name and type of the purchased product obtained from the product purchaser file 13 are taken into account to create banner advertisement data suitable for the purchase applicant. The banner advertisement creating unit 17 refers to the purchaser's e-mail address obtained from the product purchaser file 13 and transmits the created banner advertisement data from the banner advertisement transmitting unit 19 to the corresponding product purchaser. To send.

The banner advertisement creating unit 17 is not always necessary. For example, when transmitting the same banner advertisement data to all purchasers,
The data stored in the banner advertisement data file 18 can be directly transmitted from the transmission unit 19 to each product purchaser.

The server 1 has a final application form transmitting unit 1
10 are provided. This final application transmission unit 110
Will send the final purchase application form with final sales price and specific purchase method to the applicant after the application purchase deadline has passed and the final number of applications and the corresponding product price have been determined It is for. That is, in the present embodiment, since the sales contract is established when the user first makes a purchase application, and the purchase conditions are determined at the time of the application closing, the seller determines the final purchase conditions for confirmation by the purchaser. Send to

If the purchase application itself is determined at the price at the time of the application for purchase, even if the number of purchase applicants increases after that and the purchase price becomes lower than at the time of application, it is not possible for the purchase applicant. Since there is no profit, it is possible to automatically assume that a purchase application has been made at the latest price, and to perform the settlement processing without transmitting the final purchase application form.

Further, the merchandise information file 11 and the merchandise purchaser file 13 provided in the server 1 are provided so that they can be called at any time by the seller, and the information stored in these files is In order to be used by the user, the form creation unit 111 processes the form into various forms. For example, an order form can be created by following the order form original form (in the order form input format) and transcribing and describing the purchased merchandise information, price, and purchase applicant information.
This order form can also be transmitted to the product purchase applicant as an order confirmation (a copy of the order form) at the time of accepting the product purchase application. Also, this form creation unit 111
Tally the number of daily purchase applications for each product and output it as total data. Based on this total data, notify the product manufacturer of the production plan or place an order with the wholesaler. You can also create the necessary forms.

As shown in FIG. 3, an input device 21 such as a keyboard and a mouse, an output device 22 such as a display and a printer, and a terminal In addition to a communication device 23 for connecting to the Internet N, a browser 24 for browsing Web pages is incorporated. Also, the banner advertisement data transmitted from the commodity transaction server 1 is incorporated into its own web page, and a banner advertisement related to the transaction of the commodity for which the user has made a purchase is displayed.
Web page creation means (generally, commercially available as homepage creation software) 25 for creating a page is provided. In addition, in order to transmit the Web page with the banner advertisement (specifically, HTML data for forming the Web page) created by the Web page creation unit 25 to the Web page registration server 3 managed by itself. Is provided.

[2. Operation of Embodiment] The operation of the present embodiment having the above-described configuration is as follows. [2-1. Processing on Commodity Transaction Server] FIG. 4 is a flowchart showing the processing of a commodity transaction server 1 managed by a seller and a commodity purchase applicant who accesses the terminal 2 using the terminal 2.

First, when a purchaser of a product accesses the merchandise transaction server 1 using the terminal 2 (step S401 in FIG. 4), the merchandise transaction server 1
The merchandise prepared by the seller is searched using the Web page developed above (S402). That is,
The merchandise transaction server 1 is provided with a merchandise purchase reception unit 12, and a Web page display unit 121 provided in the reception unit has a W page display unit 121 that forms an interface with a purchaser.
The web pages are sequentially displayed. Further, based on data input by the purchaser in various input fields provided on the displayed Web page, the search engine 122 prepared in the product purchase receiving unit 12 is driven to drive the product information file 11.
And retrieves the product desired by the purchaser from a large number of products prepared by the seller.

In this manner, from among the products to be sold,
When a product desired to be purchased is found, a purchaser makes an application for product purchase. This purchase application is also available on the Web
This is performed by processing such as inputting predetermined data into a data input field prepared on the page or clicking a button for application. When this purchase application is made (S4
03, YES), the data (for example, the name of the purchaser, the address, the purchased product name, the quantity thereof, the mail address, etc.) concerning the purchaser input on the Web page is stored in the purchaser information registering unit 123 from the purchaser file. 13 and
It is stored there (S404).

When a product purchase application is made, a part of the data, for example, the name of the purchased product and its quantity are also recorded in the product information file 11 (S405), and the number of product purchase applications (cumulative number) is rewritten, for example. Can be Further, as a result of the purchaser applying for purchase of a certain product, if the predetermined number of purchase applications for the product has reached a certain value (S40).
6), the selling price is revised (S407),
The revised new selling price is recorded in the product information file 11. In the present embodiment, the counter 14 provided in the commodity transaction server 1 counts the number of purchase applications for each product, and detects the number of purchase applications and revise the selling price. Is reached when the price determination unit 15 detects that the value has been reached.

When the purchase application for the product is completed, the product transaction server 1 checks whether or not the purchaser wants to transmit the banner advertisement data. Whether you would like this transmission,
The purchaser may input the information on a Web page when applying for product purchase, or the product transaction server 1 may cause the purchaser to check a confirmation message immediately before transmitting the advertisement data. If the purchaser has accepted the acceptance of the advertising data (YES in S408), the merchandise transaction server 1
Indicates data for banner advertisement (eg, HTML tag for banner advertisement) from the banner advertisement transmission unit 19 to the purchaser.
Send On the other hand, if the purchaser refuses to accept the banner advertisement (NO in S408), the process proceeds to the next step without transmitting such banner advertisement data.

At step S408, YES
As the data for the banner advertisement to be transmitted, a file stored in advance in the banner advertisement data file 18 may be directly transmitted, or the purchaser file 13 may include the purchaser's profile, the type of the purchased product, and the product information file. By combining data such as the product type, the selling price corresponding to the applicant, and the revised current selling price recorded in 11 with the banner advertisement data in the data file 18 in the banner advertisement creating unit 17, It is also possible to create and transmit a banner advertisement suitable for the purchase target person and the advertisement period each time.

When the selling price is revised in accordance with the purchase application as described above (YES in S410), the merchandise transaction server 1 sends the merchandise transaction server 1 from the merchandise information transmitting section 16 at predetermined intervals. The user is notified of the sales price revision (S411). The notification from the product information transmitting unit 16 is not necessarily indispensable during the product purchase application period, but if it is performed at an appropriate interval, it also serves as a service for the purchaser and motivates to attract a new purchaser. It will be attached. Further, in the present embodiment, when the price is finally determined, the final application transmission unit 110 transmits a confirmation of purchase application indicating the final sales price of the product.

After the application for purchase of the goods, the confirmation of the selling price, and the confirmation of the final application are made in this way, the applied goods are sent to the purchaser in accordance with the data recorded in the purchaser file 13. At the same time, the price of the product is settled according to the settlement method registered in the product purchaser file.

[2-2. Terminal-Side Processing] On the other hand, FIG.
It is a flowchart which shows the process of the terminal 2 side of the purchaser who received the said banner advertisement data.

That is, the purchaser who has received the banner advertisement data in step S501 creates a Web page file incorporating the data (S50).
2) It transmits this to the Web server 3 that manages its own Web page and publishes it (S503). Then, a third party who accesses the Web page of the purchaser sees the banner advertisement, thereby generating a willingness to purchase the product. If the number of sales of the product increases accordingly, the purchase price of the purchaser decreases, and the sales price of the purchaser decreases. This is a great benefit not only for the buyer but also for the buyer.

In particular, in the present embodiment, when a button or an image provided in a part of the banner advertisement is clicked (S504), it is possible to immediately access the commodity transaction server 1 (S505). , A third party can purchase the product with a simple procedure.

[0043]

As described above, according to the present invention, according to the present invention, a purchaser posts a banner advertisement relating to a product purchased by the user (or a product transaction server 1 handling the product purchased by the user) on his Web page. And solicit the purchase of the product purchased by the third party. As a result, it is possible to easily collect purchasers, and it is expected that the sales price of the product purchased by the user will be further reduced by increasing the purchasers.

[Brief description of the drawings]

FIG. 1 is a network diagram showing an example of a commodity trading system according to the present invention.

FIG. 2 is a block diagram illustrating a configuration of a commodity transaction server according to an embodiment of the present invention.

FIG. 3 is a block diagram illustrating a configuration of a terminal according to an embodiment of the present invention.

FIG. 4 is a flowchart illustrating an example of processing between a terminal and a commodity transaction server according to the present invention.

FIG. 5 is a flowchart showing an example of processing between a terminal and a Web server according to the present invention.

FIG. 6 is a diagram showing an example of a product purchase acceptance screen according to the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Merchandise transaction server 2 ... Terminal 3 ... Web server 11 ... Merchandise information file 12 ... Merchandise purchase reception part 13 ... Merchandise purchaser file 14 ... Counter 15 ... Price judgment part 16 ... Merchandise information transmission part 17 ... Banner advertisement creation part 18 ... banner advertisement data file 19 ... banner advertisement transmission unit 110 ... final application form transmission unit 111 ... form creation unit 121 ... Web page display means 122 ... search engine 122 ... product information search engine 123 ... buyer information registration means 21 ... input Device 22 ... Output device 23 ... Communication device 24 ... Browser 25 ... Web page creation means 26 ... Web page transmission means

Claims (7)

[Claims] Claims: 1. A commodity transaction server connected to a terminal owned by a commodity purchaser via a network, wherein the commodity transaction server has a correspondence relation between a commodity and a price according to the number of purchasers relating to the commodity. A stored product information file and a product purchase receiving unit for receiving information on the purchaser including a request for purchase of the product from the purchaser of the product and a transmission destination of the data to the purchaser through the purchaser terminal; A merchandise transaction system characterized by determining a purchase price corresponding to the number of merchandise purchases in a predetermined time limit, and performing a merchandise transaction between the purchaser and the seller based on the purchase price. 2. A merchandise transaction server connected to a terminal owned by the merchandise purchaser via a network, wherein the merchandise transaction server has a correspondence relationship between the merchandise and the price according to the number of purchasers regarding the merchandise. A product information file storing the product purchase information from the purchaser of the product and information about the purchaser including a transmission destination of data to the purchaser via the terminal of the purchaser; A product purchaser file that stores information about the purchaser obtained by the reception unit, a counter that measures the number of purchases desired for the product, a measurement value of the counter, and a product price recorded in the product information file. A price determination unit that determines the product price corresponding to the desired number of purchases by comparing the number of desired purchases measured by the counter and this price A product information transmitting unit for transmitting the product price determined by the rank determining unit to each purchaser. 3. The merchandise transaction system according to claim 1, further comprising an advertisement data transmitting unit for transmitting data for creating a banner advertisement to a product purchaser. 4. A final purchase application is transmitted to an applicant when a purchase price corresponding to the number of orderers on a predetermined date is determined. Item 3. The commodity trading system according to item 3. 5. A commodity purchaser accesses a commodity transaction server using a terminal connected to the network,
Applying a purchase application for a desired product; and, in response to the application for the purchase of the product, recording information necessary for sending out the product, paying for the price, and sending the product information to the product transaction server, Steps to reduce the price of a product every time the number of purchase applications reaches a certain value, and notify the purchaser of the changed price if the price of the product is changed And a step for trading goods. 6. A step of transmitting, to a product purchaser, banner advertisement data necessary for the product purchaser to post a banner advertisement of the product seller on a Web page owned by the product purchaser. The method of claim 5, wherein: 7. A step in which a commodity purchaser accesses a commodity transaction server using a terminal connected to a communication line to apply for purchase of a desired commodity, and in response to the application for purchase of the commodity, Recording the information required for the product purchaser to send the product, settle the payment, and send the product information to the product transaction server; and, for a product, the price of the product every time the number of purchase applications reaches a certain value. And, if the price of the corresponding product is changed, notifying the product purchaser of the changed price; and providing the product purchaser with the We own
a medium for recording a computer program for realizing a product transaction method, comprising a step of transmitting banner advertisement data necessary for placing a product seller's banner advertisement on page b. .