JP2002091356A - Advertisement system on internet - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable a user to acquire detailed contents concerned with an advertisement banner as an e-mail only by clicking the banner. SOLUTION: When a user clicks a displayed advertisement banner on a page presented by a partner web site 4, the web site 4 transfers user information including user's e-mail address to an advertisement server site 3 together with the AD ID of the advertisement banner. A user registration server 32 stores the user information into a user data base 35 and a contents mailing server 33 uses AD ID to read out the contents of detailed information corresponding to the clicked advertisement banner from a contents data base 36 and delivers the contents as an e-mail to the user terminal of the received e-mail address. When the web site 4 does not store the user's e-mail address, the user transmits an empty e-mail to the server site 3 to acquire the user's e-mail address.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for delivering an advertisement to a user via the Internet, and more particularly, to a technology for delivering an advertisement to a user.
The present invention relates to an advertisement system on the Internet, which enables detailed advertisement information related to an advertisement banner to be easily and reliably delivered to a user by e-mail.

[0002]

BACKGROUND OF THE INVENTION Various web pages on the Internet today carry advertising banners. When the user clicks on the advertising banner on the web page, the user terminal
Connected to a server hosting the advertiser's web page for the advertising banner, the server allowing a user to view a copy of the page linked to the banner on a user terminal. The user only needs to click on the advertising banner to receive the content linked to the advertising banner, but the user may not be able to follow the link and browse the advertising page. Tracking content following a link to a page is not only time consuming, but can be very cumbersome for the viewer. As a result, the user may not be able to follow the banner link when participating in a chat room or a game site, using a computer at work, or the like. Therefore,
Even if the user thinks that the page linked to the advertisement banner has been viewed, the user has to give up viewing. Such an abandonment of the user visiting the page is a factor that the advertiser of the advertisement banner cannot improve the business effect. Even if the user has time to view the page linked to the advertisement banner, the user often wants to see the content of the page sometime after that, not when he sees the banner.

[0003] However, in the general-purpose advertisement system on the Internet, it is impossible to satisfy the demands of users who cannot see the content related to the advertisement banner or are reluctant at the time of viewing the advertisement banner. Was. The present invention has been made in view of such problems of the conventional example. Accordingly, it is an object of the present invention to provide an Internet-based system that allows a user to obtain content related to an advertisement banner by only one-click operation and to view the content at any time thereafter. Is to provide an advertising system.

[0004]

In order to achieve the above object, the present invention relates to an advertisement system on the Internet, which provides an advertisement server site, a Web page on the Internet, and a member user's e-mail. An advertising system comprising at least one partner web site having an email address, wherein the advertising server site (a) stores a plurality of advertising banners along with identification information for each of the advertising banners. A second database having the same identification information as the advertising banner stored in the first database and (b) storing detailed advertising content associated with the advertising banner. A database and (c) at least one advertising banner stored in the first database on the partner website An advertisement banner providing means for presenting an advertisement banner on a web page provided by the partner web site; and (d) browsing the web page of the partner web site to a user terminal, and clicking the advertisement banner on the page. Means for receiving, from the partner web site, the identification information of the advertisement banner and the e-mail address of the user, and (e) searching for advertisement content having the same identification information as the received identification information, Means for distributing the advertising content by e-mail to a user terminal at an e-mail address.

[0005] In the above-mentioned advertisement system of the present invention,
Instead of presenting the advertising banner on a web page, the advertising banner may be included in an email delivered from the partner website.

[0006] The present invention is also an advertisement system on the Internet, comprising an advertisement server site and at least one partner web site providing a web page on the Internet and having an e-mail address of a member user. The advertisement server site comprises: (a) a first database that stores a plurality of advertisement banners together with advertisement identification information of each of the advertisement banners; and (b) a first database that stores the plurality of advertisement banners. Has the same advertising identification information as the identification information of the advertising banner,
A second database storing detailed advertising content thereby associated with the advertising banner;
(C) providing at least one advertising banner stored in the first database to the partner web site, the third database storing user information including a user's e-mail address; Advertising banner providing means for presenting an advertising banner on a web page provided by the site; and (e) when the user accesses a web page of the partner website, the user's email address is stored in a third database. And (f) when the user clicks on the advertisement banner browsed on the user's terminal when it is determined that the user's e-mail address is stored in the third database. Receiving the AD identification information of the advertising banner and the identification information of the user from the partner website And (g) if it is determined that the user's e-mail address is not stored in the third database, an advertising banner on a web page browsed on the user's terminal, and the AD identification of the banner When the information and the unique user identification information assigned to the user click on the advertisement banner embedded with the mail-to-tag indicating the e-mail address of the advertisement server site, the user's terminal displays the A of the advertisement banner.
Means for receiving an empty e-mail containing the D identification information and the user identification information, and storing the e-mail address of the e-mail together with the user identification information in a third database; Searching the second database for advertisement content having the user identification information, and searching the third database for an email address having the received user identification information, and sending the advertisement content to the user terminal of the email address via the Internet. And a means for distributing by means of an advertisement system.

[0007]

FIG. 1 shows a block diagram of an advertisement system on the Internet according to the present invention. The advertisement system includes an advertisement server site 3 and a website 4 that is a partner of the advertisement website. The advertisement server site 3 receives an advertisement banner providing server 31 that provides an advertisement banner composed of a GIF image or the like to the partner web site 4 and receives user information including at least an e-mail address of a user and stores the user information in the advertisement server site 3. And a content mailing server 33 that distributes content related to the advertisement banner to the user terminal 2 by e-mail. Each user terminal 2 is a personal computer or a mobile phone terminal connectable to the Internet 1.

[0008] The advertisement server site 3 also includes an advertisement banner database 34 connected to the banner providing server 31,
It has a user database 35 connected to the user registration server 32 and an advertisement content database 36 connected to the content mailing server 33.

The advertisement banner database 34 stores an advertisement banner composed of a GIF image or the like as advertisement identification information (ADI).
D), and the advertisement banner is read out by the banner providing server 31 and provided to the partner website 4. The user database 35 stores an e-mail address of each user as user information, and further stores, if possible, a user name, a user registration date, gender, age, hobby, the number of banner clicks, and the like.
User information is generally obtained from a partner web site 4 that typically holds information on members who are members. The content database 36 stores advertising banner-related content corresponding to each advertising banner in the banner database 34. The advertisement banner and the content related to the banner are provided with the same AD ID. The content associated with the advertising banner is formed as text information, image information, or a combination thereof.

[0010] The partner web site 4 is at least one of a net game service site, a chat room service site, and an e-commerce site that provide web pages. However, partner website 4
Is not limited to these. Each partner web site 4 receives a pre-contracted advertising banner read from the banner database 35 by the banner providing server 31, and arranges the advertising banner on its own web page. The advertising banner can be placed on an e-mail distributed from a mail server included in the specific partner website 4.

Next, the detailed structure of the advertisement system shown in FIG. 1 will be clarified by describing its operation with reference to the flowchart shown in FIG. The operation is
The process starts in step S1 when a user accesses a specific partner website 4, for example, a partner website 4 providing a net game web page. At least one advertisement banner from the advertisement server site 3 is presented on the net game web page. Then, in step S2, the net game web page is browsed to the user terminal 2. When the user is interested in the banner that appears on the terminal 2 of the user while playing the net game, and clicks on the banner in step S3, the AD ID embedded in the clicked banner is displayed on the partner website 4 Is forwarded to Then, in step S4, it is determined whether the player is a member of the partner website 4, and therefore, whether the partner website 4 already has information including at least his / her email address. If the user information is held, the partner web site 4 transfers the user information to the advertisement server site 3 together with the received AD ID in step S5.

In the advertisement server site 3, the user information is stored in the user database 35 by the user registration server 32.
Then, the user information and the AD ID of the clicked banner are transferred to the content mailing server 33. Content mailing server 33
Reads the advertising banner-related content having the same identification information as the received SD-ID from the content database 36 in step S6, and sends it to the user terminal 2 of the received e-mail address.
Via e-mail. Advertising banner related content may be attached to the email or delivered as the email text itself. Therefore, the content related to the advertisement banner can be delivered to the user by e-mail. Thus, the user can obtain the content related to the advertisement banner only by performing the one-click operation while enjoying the game without being disturbed. The AD ID of the clicked banner is also stored in the user database 35, whereby
History information based on the user's interests and performance can be constructed.

On the other hand, if it is determined in step S4 that the user is not a member of the partner web site 4 (this means that the web site 4 does not hold the user's e-mail address), Site 4 sends a dialog to the user terminal to enter his or her email address in step S7. If it is determined in step S8 that the user has input the e-mail address, the process proceeds from step S8 to step S8.
Move to 5. If the user does not want to input his or her e-mail address, in step S9, the partner website 4 sends a message to the user that the content related to the advertisement banner cannot be sent.

When only a user who is a member can enjoy a game or the like on a web page provided by a partner website, the website 4 usually contains information including the e-mail address of the user who is a member. Have. Therefore, the advertisement server site 3 can easily obtain, from the partner website 4, the email address of the user who clicked the banner on the web page. This means that even if one or more advertisement banners are placed in the e-mail distributed from the partner Web site 4 to the user terminal 2, the user's e-mail address is already stored in the Web site 4. That is the same. This allows the user to view the content related to the advertisement banner at a later free time.

FIG. 3 is a flowchart showing the operation of another example of the advertisement system according to the present invention. Step S21
In step S22, the user accesses a web page of the partner website 4, and the page is browsed to the user terminal. Then, in step S23, the partner website 4 searches for the identification information of the user. The search determines whether a cookie or unique number serving as a user ID has already been assigned to the user terminal, and if so, determines whether the user ID has been stored. Be executed. User ID is step S23
, The process proceeds to step S24, and the partner web site and 4 use the user ID to
An inquiry is made to the advertisement server site 3 as to whether the user information including the e-mail address is already stored in the user database 35.

If the user information has already been stored in the user database 35, in step S25, the web site 4 displays the user ID in at least one banner.
D is embedded, and the banner is displayed on the web page. In step S26, when the user clicks on the banner, the embedded user ID and AD
D is transferred to the advertisement server site 3. Then, in step S27, the received user ID and AD
Using the ID, e-mail addresses and banner-related contents are retrieved from the databases 35 and 36, respectively, and the contents are delivered to the user terminals by e-mail.

On the other hand, if any one of the user ID and the user information (that is, the e-mail address) is not found in steps S23 and S24, the process proceeds to step S2.
Proceeding to 8, the partner website 4 embeds a mail tag to send an empty email and a farm tag containing a unique ID assigned to the user in at least one banner. The banner is inserted into a web page and browsed to the user terminal 2. The firm tag is described, for example, as follows. <form method = "post" action = "mailto: xxxx @ (AD server)"><input type = hidden name = "subject" value = "AD ID-END-USER ID"><input type = image arc = " BANNER.gif "></form> As is clear from the above description, the form tag also includes the AD ID of the banner. The partner website 4 also sends the user ID to the user terminal 2 as a cookie.

Subsequently, in step S29, when the user clicks on the banner, a message box as shown in FIG. 4 is popped up. Step S3
At 0, when the user clicks the OK button in the message box, an empty email is sent to the advertisement server site 3 along with the user's email address, user ID and AD ID. The sent e-mail address is stored in the user database 35 together with the user ID in step S31, so that the e-mail address can be searched by the user ID. Therefore, in step S26, the content mailing server 33 can deliver the content related to the advertisement banner to the user terminal 2 by e-mail. After storing the e-mail address and the user ID in this way, the end user can operate with only one click.
Content related to the advertising banner can be obtained.

The advertisement system according to the present invention can be variously modified. For example, the advertisement banner providing server 31
A plurality of advertisement banners can be read from the database 35, and these advertisement banners can be simultaneously placed on one web page of the partner website 4 and browsed simultaneously on the monitor screen of the user terminal 2. Further, a set of different advertisement banners can be replaced with a web page every predetermined time and displayed. In any of these cases, it is possible to click two or more banners on one web page.

As described above, a personal computer or a portable telephone terminal is used as the user terminal 2.
However, the mobile phone terminal is currently usable as a user terminal only when a unique user ID is assigned by the par and the website 4. This is because the mobile phone terminal does not have an individual identification function using a cookie at present.
If such a function is added, even a mobile phone terminal to which no user ID is assigned can be used as the user terminal 2.

The advertisement system according to the present invention is an extremely effective advertisement system for both users and advertisers, and is also an effective system for partner sites that provide web pages on which advertisement banners are placed. According to the effectiveness of the present invention, in a conventional advertising system on the Internet, it is said that the number of users accessing a linked web page by clicking an advertising banner is about 1% of the total users. I have. This is due to the limitations and environmental difficulties described herein above. According to the advertisement system of the present invention, since the content related to the advertisement banner is distributed by e-mail, the user can view detailed advertisement information, that is, banner-related content in free time and repeatedly. Furthermore, content can be obtained with a single click operation. In addition, an advertising system capable of easily and without any limitation distributing advertising content in this way can have a great influence on advertiser product sales. In addition, conventionally only one click per visit was counted for partner websites,
Relatively low cost for the partner website
-Par-click (CPC). However, in the advertisement system of the present invention, even if the user clicks the advertisement banner on the web page of the partner web site, the user is not forcibly taken away to the advertiser's web page, and a plurality of advertisements are not provided. The banner is browsed to the user terminal at the same time, and all the browsed banner-related content can be easily delivered by e-mail. Therefore, each time the user clicks on the banner, the number of clicks is counted, which leads to an increase in the advertising revenue of the partner website.

[Brief description of the drawings]

FIG. 1 is a block diagram for explaining a schematic configuration of an advertisement system on the Internet according to the present invention.

FIG. 2 is a flowchart for explaining the operation of the first embodiment of the advertisement system shown in FIG. 1;

FIG. 3 is a flowchart for explaining the operation of the second embodiment of the advertising system shown in FIG. 1;

FIG. 4 illustrates a message box or message dialog that pops up to send a blank email when an advertising banner is clicked.

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[Procedure amendment]

[Submission date] November 22, 2001 (2001.11.
22)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Claims

[Correction method] Change

[Correction contents]

[Claims]

Claims (8)

[Claims] 1. An advertisement system on the Internet, comprising: an advertisement server site; and at least one partner web site for providing a web page on the Internet and having an email address of a member user. In the advertisement system, the advertisement server site includes: (a) a first database storing a plurality of advertisement banners together with identification information of each of the advertisement banners; and (b) an advertisement banner stored in the first database. A second database having the same identifying information as the identifying information and thereby storing the detailed advertising content associated with the advertising banner; and (c) at least one stored in the first database. Providing an advertising banner to a partner website, and providing a web page provided by the partner website Advertisement banner providing means for presenting an advertisement banner on a web page; and (d) when a web page of a partner website is browsed to a user terminal and the advertisement banner on the page is clicked, identification information of the advertisement banner and Means for receiving the user's e-mail address from the partner website; (e) searching for advertisement content having the same identification information as the received identification information, and transmitting the advertisement content to the user terminal of the received e-mail address; An advertisement system comprising: means for delivering by e-mail. 2. The advertising system according to claim 1, wherein
Partner websites include online game providers,
An advertisement system comprising at least one of a chat room provider and an e-commerce provider. 3. The advertisement system according to claim 1, wherein
An advertisement banner providing unit configured to provide a plurality of advertisement banners to a partner web site and to simultaneously present the plurality of advertisement banners on a web page of the partner web site; system. 4. The advertisement system according to claim 1, wherein
The advertisement banner providing means is configured to provide a plurality of sets of advertisement banners to the partner website, and to switch and present the set of advertisement banners at predetermined time intervals on a web page of the partner website. Advertising system characterized by being. 5. An advertisement system on the Internet, having at least an advertisement server site, a function of delivering e-mail to a user terminal via the Internet, and having an e-mail address of a member user. In an advertisement system including one partner website, the advertisement server site includes: (a) a first database storing a plurality of advertisement banners together with identification information of each of the advertisement banners; and (b) a first database. A second database having the same identification information as that of the advertising banner stored in the database, and storing the detailed advertising content associated with the advertising banner; and (c) the first database. Providing at least one advertising banner stored in the database of the partner web site to the partner web site. Advertising banner providing means for placing an advertising banner on an e-mail distributed by the site; and (d) when the e-mail is displayed on a user terminal and the ad banner on the e-mail is clicked, identification information of the advertising banner. And (e) searching for advertisement content having the same identification information as the received identification information, and transmitting the advertisement content to the user terminal of the received email address. means for delivering by e-mail. 6. The advertisement system according to claim 5, wherein
Partner websites include online game providers,
An advertisement system comprising at least one of a chat room provider and an e-commerce provider. 7. The advertisement system according to claim 5, wherein
An advertisement system, wherein the advertisement banner providing means is configured to provide a plurality of advertisement banners to a partner website, and to simultaneously place the plurality of advertisement banners in an e-mail from the partner website. . 8. An advertisement system on the Internet, comprising: an advertisement server site; and at least one partner web site that provides a web page on the Internet and has an e-mail address of a member user. The advertisement server site comprises: (a) a first database storing a plurality of advertisement banners together with advertisement identification information of each of the advertisement banners; and (b) an advertisement banner stored in the first database. A second database having detailed advertising content associated with the advertising banner and having the same advertising identity as the identity of the user, and (c) including the user's email address. A third database for storing information; and (d) at least one database stored in the first database. An advertisement banner providing means for providing an advertisement banner to a partner website and presenting an advertisement banner on a web page provided by the partner website; and (e) when a user accesses a web page of the partner website, Means for determining whether the user's e-mail address is stored in the third database; and (f) when it is determined that the user's e-mail address is stored in the third database, Means for receiving, from a partner website, the AD identification information of the advertisement banner and the identification information of the user when the user clicks the advertisement banner browsed on the terminal; and (g) the user's e-mail address is stored in the third database. If it is determined that the information is not stored in the An advertisement banner on a web page, wherein the AD identification information of the banner and the unique user identification information assigned to the user are embedded together with a mail-to-tag indicating an e-mail address of an advertisement server site. Upon clicking, a blank e-mail containing the AD identification information of the advertisement banner and the user identification information is received from the user terminal, and the e-mail of the e-mail is received.
Means for storing the e-mail address in the third database together with the user identification information; and (h) searching the second database for advertisement content having the received AD identification information, and retrieving the e-mail address having the received user identification information. Means for searching from a third database and distributing the advertisement content to the user terminal of the e-mail address via e-mail via the Internet.