JP2002074168A - Method for managing efficiency of advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for managing the efficiency of advertisement by which the use state of an advertisement item can be grasped by an advertiser by a form with a small load and capable of improving the effect of the advertisement item. SOLUTION: Software for transmitting access contents reporting information indicating that the home page of an advertiser is accessed by operating a specific advertisement item (a banner advertisement or the like) on a computer with the software installed to an advertisement efficiency management device, is previously distributed to members. The advertisement efficiency management device counts up the application frequency of the advertisement item in each member, a manager of the management device provides a bonus (e.g. cash or electronic money) of a value corresponding to the application frequency of the advertisement item to each member and advertisement effects (the sum total of application frequency, individual application frequency, etc.), are reported to the advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to an advertisement efficiency management method for managing the use status of advertisement items such as banner advertisements provided on Web pages.

[0002]

2. Description of the Related Art As is well known, some web pages published on the Internet include items (images and character strings; hereinafter referred to as advertisement items) linked to an advertiser's home page, such as banner advertisements. Is provided.

[0003] Generally, an advertiser pays a publisher (or a user of an advertisement item) a reward corresponding to the number of times the advertisement item has been used for posting such an advertisement item. . When such payment is made, usually, the Web page on which the advertisement item is posted makes a request including information indicating its manager (or a user who is the operator of the advertisement item) to the advertiser's Web page.
Created to be sent to the server. Then, in the Web server of the advertiser, a process of counting the number of times the advertisement item is used is performed for each manager (or user) of the Web page in which the advertisement item linked to the advertiser is provided.

[0004]

It is troublesome for an advertiser to count the number of times an advertisement item is used.

It is an object of the present invention to provide an advertisement efficiency management method that enables an advertiser to grasp the use status of an advertisement item in a form with a small burden and that can improve the effect of the advertisement item. It is in.

[0006]

In order to solve the above-mentioned problems, according to a first aspect of the advertisement efficiency management method of the present invention,
In order to manage the use status of an advertisement item linked to a certain advertiser's homepage provided on a specific Web page, the computer of each member transmitted the number of times the advertisement item was used by each of the plurality of members. An advertisement efficiency management device for counting by monitoring the content of information is connected to the Internet, and for each of a plurality of members, a value corresponding to the number of times the member is used by the advertisement efficiency management device for the member And the advertiser is notified of information on the counting result of the advertising efficiency management device.

As described above, in the advertisement efficiency management method according to the first aspect of the present invention, the We
An advertising efficiency management device different from the server b (the link destination of the advertising item) is connected to the Internet, and the number of times the advertising item is used is counted for each member by the advertising efficiency management device. Then, based on the result of counting the number of times of use by the advertisement efficiency management device, reward members (for example, cash and electronic money) having a value corresponding to the number of times of use of the advertisement item are provided to each member, and the advertiser is provided with the reward. , Information on the counting results of the advertising efficiency management device (sum of the number of uses,
The number of times of individual use is notified.

Therefore, according to the present invention, an advertiser can check the use frequency of an advertisement item without providing a counting function in a Web server operated by the advertiser. In addition, since a reward is provided to each user according to the number of times the advertisement item is used, the advertisement item is frequently used (the effect of the advertisement item as an advertisement is improved).

[0009] An advertisement efficiency management apparatus used in carrying out the advertisement efficiency management method (counts the number of times an advertisement item is used by each of a plurality of members by monitoring the contents of information transmitted by the computer of each member). The specific configuration of the device for performing the above may be any configuration. For example, when an ISP that provides each member with a dial-up connection service to the Internet operates an advertisement efficiency management device, the operator obtains all information transmitted over the Internet from each member's computer. Therefore, it is possible to realize an advertisement efficiency management device that functions as described above without transmitting special information to each computer.

[0010] Further, in the advertisement efficiency management method according to the second aspect of the present invention, in order to manage the use status of advertisement items linked to a certain advertiser's home page provided on a specific Web page, a plurality of advertisement items are managed. To each of the members, when an advertisement item on a Web page is operated to a computer on which the software is installed, software is transmitted to notify the fact and notification information indicating the operated member. An advertisement efficiency management device for counting the number of times an advertisement item is used by each of the members by receiving and interpreting the notification information transmitted by each computer on which the software is installed, connecting to the Internet, Is counted by the advertising efficiency management device for each of its members. In addition to providing rewards of value corresponding to the number of times of use, for an advertiser, and notifies the information about the count result of the advertisement efficiency management device.

According to this advertising efficiency management method, the advertising efficiency managing device required for its implementation can be simply configured, so that the same effect as the advertising efficiency managing method of the first aspect can be obtained. Can be realized more easily.

[0012] In the third aspect of the advertisement efficiency management method according to the present invention, the usage status of advertisement items on a Web page provided with a plurality of advertisement items linked to a plurality of homepages by a plurality of different advertisers is determined. In order to manage, by connecting to the Internet, an advertisement efficiency management device for counting the total number of times of use of the plurality of advertisement items by each of the plurality of members by monitoring the content of the information transmitted by the computer of each member. , For each of the plurality of members, the reward is provided in accordance with the number of uses counted by the advertisement efficiency management device for the member, and the advertisement efficiency management device is provided to each of the plurality of advertisers. Notify the information on the counting result.

According to this advertising efficiency management method, each advertiser can check the use frequency of the advertising item without providing a counting function in the Web server operated by the advertiser.
In addition, since a reward is provided to each user in accordance with the total number of times of using the advertisement item on the Web page,
The page is frequently opened, and as a result, the advertisement effect of each advertisement item on the Web page is improved.

In the advertisement efficiency management method according to a fourth aspect of the present invention, an advertisement efficiency management method for managing advertisement items on a Web page provided with a plurality of advertisement items linked to a plurality of homepages by a plurality of advertisers different from each other. The advertisement efficiency management method according to any one of the preceding claims, wherein when any one of a plurality of advertisement items on a Web page is operated on a computer on which the software is installed for each of a plurality of members, the effect and the operation are performed. Distribute software for sending notification information indicating members,
Connected to the Internet is an advertising efficiency management device for counting the total number of times a plurality of advertisement items are used by each of a plurality of members by receiving and interpreting notification information transmitted from each computer on which the software is installed. In addition, for each of the plurality of members, a reward is provided with a value corresponding to the total number of uses counted by the advertisement efficiency management device for the member, and the advertisement efficiency is provided to each of the plurality of advertisers. The information about the counting result of the management device is notified.

According to this advertising efficiency management method, since the advertising efficiency managing device required for the implementation can be simply configured, a network system capable of obtaining the same effect as the advertising efficiency managing method of the third aspect. Can be realized more easily.

[0016]

Embodiments of the present invention will be described below in detail with reference to the drawings.

FIG. 1 shows a configuration of a system in which an advertisement efficiency management method according to an embodiment of the present invention is implemented.

As shown in the figure, the advertising efficiency management method according to the embodiment includes a plurality of personal computers (PCs).
20 is implemented by a system in which the advertisement efficiency management device 10 is connected to the Internet 100 to which a plurality of Web servers 30 are connected.

An advertisement efficiency management method according to the present invention comprises a Web
This is a method for allowing an advertiser to grasp the usage status of an advertisement item provided on a page in a form with less burden, and to improve the effect of the advertisement item. Will be implemented.

Hereinafter, the present advertisement efficiency management method will be described on the assumption that the operator of the advertisement efficiency management device 10 (hereinafter, referred to as a management device operator) is an ISP (Internet service provider). In other words, it is assumed that the management device operator has disclosed at least one type of Web page provided with a plurality of advertisement items for which the utilization rate is to be improved. In addition, the management apparatus operator has contracted with a plurality of persons regarding the Internet connection service, and has given those persons (hereinafter, referred to as members) member IDs for login. I do.

[0021] In this case, the management device operator sets the member ID.
Is distributed to each member who has been given the access content notification software to be installed on their own PC 20. In addition,
Distribution of access content notification software to members is available on CD-R
This is performed via a recording medium such as the OM 25 or by downloading from the advertising efficiency management device 10.

The access content notification software distributed to each member includes an access content notification program and monitoring target definition data which the access content notification program refers to when operating.

The monitoring target definition data includes Web page specifying information (a host name and a file name) indicating a Web page.
And a plurality of pieces of advertisement item designation information including link destination specification information (host name and file name) indicating the link destination of the advertisement item. In other words, the advertisement item designation information is information that can specify one advertisement item from a large number of advertisement items provided on many Web pages published on the Internet 100. Then, the monitoring target definition data includes advertisement item designation information on each advertisement item (in this case, an advertisement item provided on any one of the web pages published by the management device operator) for which use status should be monitored. It is created to include all. If the configuration of the published Web page changes, the management apparatus operator creates monitoring target definition data with new contents. Then, the created monitoring target definition data is distributed to each member, and the monitoring target definition data in each PC 20 is replaced with the distributed one.

The access content notification program is a program that is started when a Web browser is started.
The access content notification program is a program that requires a member ID to be set in order to operate as described above. The address of the advertisement efficiency management device 10 is incorporated in the access content notification program.

Hereinafter, the operation of the PC 20 in which the access content notification software is installed will be described. In the following description, a Web page and an advertisement item indicating a link destination indicated by each advertisement item specification information included in the monitoring target definition data will be referred to as a monitoring target advertisement item.

A PC in which the access content notification software can be operated (member ID setting is completed)
At 20, the process of the procedure shown in FIG. 2 is executed by the access content notification program started together with the Web browser.

That is, the PC 20 monitors that a new (other) Web site is accessed by the Web browser under the control of the access content notification program (step S101).

When a new Web site is accessed (step S101; YES), the monitoring target definition data is referred to, and the access is made as a result of operating the monitoring target advertisement item. It is determined whether or not there is (step S102).

If the monitored advertisement item has been operated (step S102; YES), the member ID, the advertisement item specifying information (Web page specifying information and link destination specifying information) relating to the operated monitored advertising item, and the operation The access content notification information including the time information indicating the date and time when the notification was performed is transmitted to the advertising efficiency management device 10 (step S103). Then, step S101
Is executed again, and it is monitored that an access to a new Web site is performed.

On the other hand, if the access made by the Web browser is not the operation of the monitored advertisement item (step S102; NO), the access content notification information is not transmitted, and the process proceeds to step S1.
01 is executed again to monitor access to a new Web site.

That is, each PC 20 on which the access content notification software is installed displays a Web page on which some monitored advertisement items are posted, and operates any monitored advertisement item on the Web page. In this case, the advertisement item designation information (Web page identification information and link destination identification information) indicating the operated monitoring target advertisement item, the member ID indicating the member who performed the operation, and the time information indicating the time when the operation was performed Is transmitted to the advertisement efficiency management device 10 including

On the other hand, the access content notification information database 15 provided in the advertisement efficiency management device 10 is a database for recording the access content notification information in a form in which various kinds of totalization can be performed. Management device 1
0 adds the access content notification information to the access content notification information database 15 every time the access content notification information is received.

The advertisement efficiency management apparatus 10 is provided with a totalizing function for totalizing and outputting (displaying, printing, transmitting) information in the access content notification information database 15 under designated conditions.

In the present advertisement efficiency management method, this aggregation function is used periodically (for example, every month), and the member ID is used.
The aggregation results for each of the link destination specific information (advertiser) and the Web page specific information are output. Then, the total number of times of access to the homepage of each advertiser included in the totaling result for each member ID (or the total sum of values obtained by writing the weight value defined for the corresponding advertiser in each number of accesses) A reward having a corresponding value (a right to reduce the connection fee, electronic money, etc.) is provided to the member having the member ID. In addition, the corresponding advertiser is notified of the aggregation result for each link destination specific information. Also, We
If necessary, change the configuration of the corresponding Web page (for example,
Change of the place where the advertisement item is placed).

That is, in the present advertisement efficiency management method, FIG.
As schematically shown in FIG. 2, an operator of an advertising efficiency management device that has issued a Web page on which an advertising item is placed in response to a request from an advertiser sends access content notification information transmitted from each member's computer. , The usage status of the advertisement item is grasped, and the result (the effect of the advertisement) is reported to the advertiser. Also, in order to use the advertisement item more frequently, reward members having a value corresponding to the use state of the advertisement item (the number of times the advertiser accesses the homepage) are provided to each member.

[0036] For this reason, the advertiser operates his own We
The effect (use status) of the advertisement item can be confirmed without providing the counting function in the server b. In addition, the management device operator who is an advertisement publisher informs the advertiser that the advertisement item is frequently used (the Web page published by himself / herself is suitable for posting the advertisement item). Will be able to report.

As described above, the operator of the advertising efficiency management device 10
The advertisement efficiency management method according to an embodiment of the present invention has been described as an ISP that has issued a Web page on which an advertisement item is posted.
It can also be implemented by a person who has not issued a Web page on which an advertisement item is posted.

Specifically, as schematically shown in FIG. 4, an advertiser who has issued a Web page on which an advertisement item has been placed in response to a request from an advertiser operates an advertisement efficiency management device. A request to monitor the usage status of the advertisement item may be issued to the advertiser, and the usage status of the advertisement item ascertained by the operator of the advertising efficiency management device may be reported to the advertiser via the advertisement publisher. . Also, in FIG.
Although the rewards are provided to the members from the operator of the advertisement efficiency management device, the rewards may be provided to the members from the advertisement publisher. In addition, the report of the advertising effect may be directly sent from the operator of the advertising efficiency management device to the advertiser.

The operator of the advertising efficiency management device 10
Of course, it is not necessary to be an ISP. However, if the operator does not have a member to which a member ID is assigned, it is necessary to assign a member ID to each member in some form.

[0040]

According to the present invention, an advertiser can grasp the use status of an advertisement item in a mode with a small burden, and the effect of the advertisement item can be improved.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram of a system in which an advertisement efficiency management method according to an embodiment of the present invention is implemented.

FIG. 2 is a flowchart illustrating an operation of a personal computer in which access content notification software is installed.

FIG. 3 is an explanatory diagram of an advertisement efficiency management method according to the embodiment.

FIG. 4 is an explanatory diagram of another embodiment of the advertisement efficiency management method.

[Explanation of symbols]

 10 Advertising Efficiency Management Device 15 Access Content Information Database 20 Personal Computer (PC) 30 Web Server 100 Internet

Claims (4)

[Claims] 1. An advertisement efficiency management method for managing a use state of an advertisement item linked to a homepage of an advertiser provided on a specific Web page, wherein the advertisement by each of a plurality of members is provided. An advertisement efficiency management device for counting the number of times of use of the item by monitoring the contents of the information transmitted by each member's computer is connected to the Internet, and for each of the plurality of members, An advertisement that provides a reward of a value corresponding to the number of uses counted by the advertising efficiency management device, and notifies the advertiser of information on the counting result of the advertising efficiency management device. Efficiency management method. 2. An advertisement efficiency management method for managing the use status of an advertisement item linked to a certain advertiser's home page provided on a specific Web page, comprising: When the advertisement item on the Web page is operated on a computer on which the software is installed, software for transmitting notification information indicating the operation and the operated member is distributed, and each of the plurality of members is An advertisement efficiency management device for counting the number of times of use of the advertisement item by receiving and interpreting the notification information transmitted by each computer on which the software is installed, connecting to the Internet, the plurality of members For each of the members, its members are counted by the advertising efficiency management device. An advertisement efficiency management method, comprising: providing a reward with a value corresponding to the counted number of times of use, and notifying the advertiser of information on the counting result of the advertisement efficiency management device. 3. An advertisement efficiency management method for managing the use status of advertisement items on a Web page provided with a plurality of advertisement items linked to a plurality of homepages by a plurality of different advertisers, respectively, An advertisement efficiency management device for counting the total number of uses of the plurality of advertisement items by each of the plurality of members by monitoring the content of information transmitted by the computer of each member, connecting to the Internet, For each of the members, while providing a reward of a value corresponding to the number of uses counted by the advertisement efficiency management device for the member, the advertisement efficiency management is performed for each of the plurality of advertisers. An advertisement efficiency management method, wherein information about the counting result of the device is notified. 4. An advertisement efficiency management method for managing a use state of an advertisement item on a Web page provided with a plurality of advertisement items linked to a plurality of homepages by a plurality of different advertisers, respectively, When any one of the plurality of advertisement items on the Web page is operated, the notification information indicating the operated member and the operated member is transmitted to the computer on which the software is installed for each of the plurality of members. Distributing software for causing the plurality of members to count the total number of times of use of the plurality of advertisement items by receiving and interpreting the notification information transmitted from each computer on which the software is installed. Connecting the advertisement efficiency management device to the Internet, For each of the number of members, while providing a reward of a value according to the total number of uses counted by the advertising efficiency management device for that member, for each of the plurality of advertisers, An advertisement efficiency management method, wherein information on a count result of the advertisement efficiency management device is notified.