JP2002049790A - System and method for auction transaction - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an auction transaction system in which a consumer is given a change to obtain an economical value simply by accessing service information, and a service provider can obtain advertisement effects having high degree of attention, while giving realistic service by discounting. SOLUTION: The service information, including information (ST2, Fauc, and VS) about the discount of a service, is offered to users; the users are made to submit bids in an auction to obtain right to utilize the service at a discounted price (Fauc); the successful bid user of the right is decided by the auction bidding from the plurality of users; the successful bid price is settled, the successful bid user is notified of the successful: and thereafter, use right that can use the service at the discounted price is given to the successful bid user at the providing place (RS), where the service provider actually exists.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for executing an auction by connecting computers so as to be able to communicate with each other via communication means. The present invention relates to an auction transaction system and a transaction method thereof, in which a service provider exchanges for providing a service at a discounted price, and can obtain an advertisement having a value corresponding to or higher than the service price.

[0002]

2. Description of the Related Art In recent years, electronic commerce for making contracts, settlements, and receiving / ordering via the Internet has become popular. This includes electronic commerce between specific companies, electronic commerce with consumers through virtual stores called electronic malls, and electronic commerce between creditors and sales companies on the Internet.

[0003] Of these, the second e-commerce is "B to
Also known as “C (Business to Consumer)” transactions, large companies, small and medium-sized businesses, and even privately-owned stores participate as providers of goods and services, that is, the “Business” side.
The company has built its own store site on the Internet and is waiting for consumers to access it.

[0004] However, with the explosive spread of the Internet, it can be said that it is extremely difficult to attract consumers to their own store site in the overwhelming flood of information. At present, it is very difficult to attract people's attention and link it to transactions simply by listing the name of the store or company. For this reason, various advertisements are performed on the Internet. For example, create an ad entrance on a site other than your own site, banner ads that direct consumers who clicked to your site, click-guaranteed ads, ads using email newsletters distributed to an unspecified number of people, and prize money There are announcements that used it.

[0005]

However, the above-mentioned advertising method on the Internet requires several hundred thousand yen to one million yen or more in terms of initial set-up costs, maintenance costs, clean-up costs, and the like.
Both require considerable costs, especially for small and medium-sized businesses and privately-owned stores.

[0006] Even if there is such a burden, the business can be maintained if the number of accesses commensurate with the burden and the closing rate are improved. However, the click-through rate for banner ads is 1%
It is said that the number of accesses is low except for special sites. For this reason,
The “Business” side needed an advertising method that attracted more customers.

[0007] In particular, when providing various services such as eating and drinking, entertainment, beauty and beauty, watching movies and sports, cleaning and nursing care, etc., it is not enough to provide actual services using only virtual stores on the Internet. , It is necessary to visit a real store (real store) operated by the provider. In other words, it is necessary to place an attractive and highly attracting advertisement on the site.

[0008] As one of the measures, for example, in a restaurant, an advertisement indicating that a service is provided at a rate lower than a fixed rate during a daytime low operating rate (for example, 2:00).
p. m. ~ 5:00 p. m. Up to "half price service"). Again, this would be attractive if the consumer notices, but if access is not reached, there is almost no advertising effect.

[0009] On the other hand, from a consumer's point of view, since every store site is a similar advertisement,
Often, people get bored or overlook attractive information buried in a large amount of information. For this reason, it is often unattractive to make a visit to a physical store to receive a service, or such a chance is often overlooked.

Under such circumstances, the mobile communication and the mobile phone are also spreading at an accelerating rate, the value of the Internet itself as infrastructure is further increased, and the quality of hardware such as the second generation mobile phone is being developed. In the future, businesses that create more valuable content and new value are expected.

[0011] Therefore, the present invention, when viewed from the consumer,
There is a chance to get the economic value just to access the information, and from the point of view of the provider of the service, it is possible to obtain a highly noticeable advertising effect while offering real services with discounts, It is an object of the present invention to provide a transaction system that has merits of a virtual store and a real store.

[0012]

In the present invention, the term "service" refers to a service of a service, a service of providing or selling goods such as goods, a sales service of an entrance ticket for watching a movie or a sport for a fee, a sport. It refers to all types of services, such as the sale of tickets for facilities and other facilities. In addition, the “real store” refers to a place, a store, a facility, or the like that actually receives the provision of those services. Corresponds to.

[0013] In order to achieve the above object, an auction transaction system according to the present invention includes a server device to which a plurality of client devices are connected or connectable via communication means, and has a right to discount services and trade. Information providing means for providing a plurality of users to the auction via the plurality of client devices, and providing the user with service information including information on discounts on the service via the client devices;
A bid execution unit that allows the user to bid on the auction for obtaining the right from the information provision screen by the client device, and a user who has won the right for the auction from the plurality of users is determined. Successful bid means, settlement means for settling the price of the successful bid, successful bid notification means for notifying the successful bid user of the successful bid via the client device, and discounting the service at the actual providing place of the service provider A right-of-use granting means for giving a right-of-use available right to the successful bid user via the client device.

[0014] Preferably, there is provided a homepage opening means for opening a service advertisement homepage of the service provider, and at least one of the information providing means and the bidding execution means is adapted to shift from the homepage. It is configured.

As an example, the discount rate of the service is 50% off the fixed amount.

[0016] The service transaction may include selling goods or providing services.

Further, it is possible to provide a reverse charging execution means for executing a reverse charging for a user who has made the bidding and who has failed from the successful bid by the bidding means and whose bid price is in a predetermined order.

[0018] More preferably, the information providing means includes a search means capable of searching the information of the provider by an area where the provider providing the service exists through the client device. In this case, it is preferable that the search unit includes a search unit that can search the information of the provider by the category of the service or the name of the provider that provides the service after the search by the area.

[0019] More preferably, a simulation means for simulating the profit and loss associated with the bidding by the user via the client device can be provided.
At this time, for example, the simulation means is a calculation means capable of executing at least one of a profit and loss calculation and a breakeven calculation associated with the bidding.

[0020] In a further preferred example, the settlement means comprises means for confirming the balance of an electronic account established in advance, and means for electronic settlement of the price of the successful bid after confirming the balance. System.

Further, the use right granting means may be means for sending information of a use ticket representing the use right to the client device by e-mail.

Further preferably, the communication means is the Internet, and the client device is a computer or a mobile phone.

The auction transaction system according to the present invention includes a server device to which a plurality of client devices are connected or connectable via communication means, and allows a plurality of users to participate in a service auction. Is a system that determines the winning user of this auction, charges the winning user and grants the right to use the service to the winning user, and is a user who made the bid and leaked from the successful bid. It is characterized by comprising reverse billing execution means for performing reverse billing for users who have a predetermined bid price among users.

[0024] Preferably, the reverse charging execution means may be configured to execute reverse charging for a user who has made a bid in which the bid price is the next point of the successful bid price. Further, the reverse billing executing means may be constituted as a means for cumulatively adding the reverse billing every time the same user makes a second run bidding.

As a preferred example, the current billing amount that has been reversely charged by the reverse charging execution means may be automatically added to the bid amount at the next bidding.

According to a further preferred example, the object of the auction is a right to use the service at a discounted price.

On the other hand, the auction transaction method of the present invention
A method in which a plurality of client devices include a server device connected or connectable via communication means, and allow a plurality of users to participate in an auction of a right to trade and discount a service via the plurality of client devices,
Providing the user with service information including information on a discount on the service via the client device;
The user is allowed to bid on an auction for obtaining the right from the information providing screen by the client device, and a winning bidder of the right is determined with respect to bids on the auction from the plurality of users. Settlement the price, inform the successful bid user of the successful bid via the client device, and then grant the right to use the service at the discounted price at the actual providing location of the service provider, It is provided to the successful bid user via a client device.

[0028]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An auction transaction system according to one embodiment of the present invention will be described below with reference to the accompanying drawings.

As shown in FIG. 1, an auction transaction system 1 includes a server device 12 connected to the Internet 11.
It consists of. The server device 12 is the Internet 1
1 and is communicably connected to a user's client device 13 (a personal computer or a mobile phone) under a predetermined communication protocol.

As the client device 13, a personal computer or a mobile phone in which a WWW browser is installed is used.
1 can communicate with the server device 12. Although not shown, the client device 13 is often connected to the Internet 11 via a provider.

The server device 12 is actually provided with an authentication server, a firewall server, a WWW (World Wide Web) server, a file server, a database server, a monitoring workstation, and the like (not shown).

The server device 12 constitutes an auction site called "half price web auction site" by its software function. This half-price web auction site is a service provider's real store R
This is a site where an advertisement VS (virtual store) for receiving service provision at half the flat rate in S is placed, and a user (consumer) US who has accessed the ad is auctioned for a half-use ticket on the web. The user who has won the auction at this auction can receive the service at half price at the real store, while the service provider can obtain the advertising effect. The services include various kinds of services such as meals at restaurants, beauty services at beauty salons, and use of sports gyms.

In the case of this half-price web auction, it is assumed that a half-priced use ticket that can be used by five people for a restaurant service of 2,000 yen at A restaurant is awarded at 500 yen and actually used. The successful bid fee of 500 yen is passed to the dealer who opened the auction at the time of the successful bid, and the user (five people) is half the price of 10,000 yen after eating and drinking at A restaurant, that is, 500
Pay 0 yen. Restaurant A uses a system that pays half of the flat fee, that is, 5000 yen, instead of the advertising fee to execute the half price service. After all, the burden on the user is 5
At 500 yen, you get 4500 yen. For this reason, how low a bid is made in an auction is a point different from a mere half price service.

FIG. 2 schematically shows the auction function of the “half price web auction site”. In this embodiment, the user accesses the half-priced web auction site ST2 from another well-known auction site ST1. The user who has entered the site ST2 enters the advertisement page VS of the virtual shop of the service provider and bids for an auction for a half-priced use ticket while watching the advertisement. A user who successfully makes a successful bid by the auction function Fauc provided by the site ST2 receives a half-price chat ticket on the Web. The user presents the half-priced use ticket at the service provider's actual store RS and receives the service.

Hereinafter, the function of the half price web auction site ST2 will be described in more detail.

FIG. 3 shows a half price web auction site S
4 shows a screen hierarchy table of a homepage provided by T2. At the top of this home page, "Search and bid (search by prefecture)", "What is a half price auction (here is the first one)?"
"Member registration and auction check registration", "What kind of system?", "On using the half price web", "My
What is half price? , "Membership Agreement", "What is Auction Check Payment?", "What is Your Amount of Money?", "Current Account Balance", "Can You Get Money If You Lose?", And "Current Your Points" Are provided.

By clicking these buttons, as shown in FIG. 3, through the "area search" hierarchy, through the area-based, distinction, and category-based hierarchy, to the name-specific virtual store advertisement page hierarchy. enter. "Free coupon" or "bid / use condition screen" from the advertisement page of each virtual store
To the hierarchy. From the “bid / use condition screen”, the layers of “profit and loss calculation and result / break-even calculation and result”, “successful bid screen and settlement screen”, and “second runner screen” are reached. The “successful bid screen and settlement screen” and the “second runner screen” go from the “half-priced ticket” and the “current point” to the hierarchy.

On the other hand, it is possible to shift from the “member registration” and “area search” layers to the “your temporary password” layer.
In addition, it is possible to shift from the “My half price?” And “Regional search” layers to the “Ticket list of interest” layer. "M
What is y half price? Can be further shifted to the "bidding" and "successful bid history" levels. A transition can be made from the “Ticket list of interest”, “under bidding”, and “bidding history” to the aforementioned “bidding / usage condition screen” hierarchy.

Now, the user has entered the website ST
2 while accessing the client device 13
Click the "Regional search" button from the top screen of the above home page displayed in the above. Thus, the server device 12 proceeds with the search, the bidding, the auction, the notification of the auction result, and the process in a series of procedures shown in FIG. 4 in cooperation with the client device 13. Of course, logout can be performed during this series of processing. The outline of this processing will be described.

First, a store search is performed (step S).
1). In this search, you search by district, and then
A desired store is searched by performing a search by category or a store name search. Thereby, the homepage of the searched store is displayed on the client device 13 (step S).
2).

It is determined whether a half-price use ticket has been issued at the present time from the homepage of this store (step S).
3) If yes, whether or not to participate in the auction is interactively communicated between the user and the server device 12 (step S4). If a half-priced use ticket has not been issued from the store at the present time (eg, it has already been awarded) or if you do not participate in the auction of the store you just searched for, return to the process of step S1 again and search for another store I do.

When the user replies that he / she will participate in the auction, whether or not the user is a member is asked on the screen (step S5). If the user is not a member, the member is registered (step S6). Thereafter, the member number is registered on the screen (step S7), and the balance is displayed through the CGI process (steps S8, S9).

Next, it is determined whether or not to use the profit / loss simulator (calculation of profit or loss or break-even point) (step S10). If not, the contents of the bid entered on the screen are registered in the server device 12, It is stored (steps S11, S12).

Next, the server device 12 performs a bid closing process (step S13), determines a user who has bid at the highest price as a successful bidder, and further determines a runner who bid at the next price (step S13). S14, S15). The CGI process is executed for the successful bidder, and the user (successful bidder) who has run out of the balance in this process is re-bid, while the user (successful bidder) whose balance is OK is settled by an auction check ( Step SS16). Thereafter, a mail for the half-priced use ticket is sent (step S17).

On the other hand, after the incentive point is recorded for the runner-up, a digital check C is performed to update the balance.
GI processing is performed (steps S18, S19). Next, an e-mail notification is sent to the unsuccessful runner, and a notification e-mail is issued to the runners-up regarding the acquisition of incentive points (step S20).

When the user uses the profit / loss simulator described above (step S10), the server device 12 inputs the contents of the bid, performs profit / loss calculation or break-even point calculation processing with reference to the voucher database, and outputs the result. Display on the client device 13 (steps S10a to S10)
d). This profit / loss simulator can be used any number of times (step S10e), and the profit or loss can be calculated or confirmed before bidding if a bid or a successful bid has been made on the content of the bid.

FIG. 5 shows a member registration process. This process is executed by a digital check. When the digital check registration screen is displayed, the user can enter his / her name,
An address or the like is input (steps S6a, S6b). Next, it is determined whether or not the member is a new member. If the member is a new member, the member is additionally registered in the member database (steps S6b and S6).
c). Next, the server device 12 issues a command to issue and mail a C-CHECK, which is a prepaid billing card provided by the applicant (step S6e). In response, the user who has applied for membership registration pays a membership fee (automatically deducted as a successful bid price when awarded) from the convenience store (step S6f). Upon payment, the server device 12 updates the member balance database.

Hereinafter, a specific example based on the above-described processing will be described with reference to screen diagrams of FIGS.

FIG. 6 shows a top screen of a “half price web auction site” ST2 opened by the server device 12.

Clicking the button "Click here for the first time (what is a half price auction?)" From the top screen displays the screen shown in FIG. This screen outlines the site.

Clicking the button "On half price web use" from the top screen displays the screen shown in FIG. 8, and through this screen, various items before use, bids, passwords, compliance with laws, disclaimers, etc. Is explained,
It also explains that this auction can be used free of charge.

When the “member registration and auction check registration” button is clicked on the top screen, a screen shown in FIG. 9 is displayed. From this screen, the user's name, address, telephone number, e-mail address, etc., for registering the half price Web auction ID and C-CHECK registration are input. When the user fills in the necessary items on this screen and presses the "send button", the temporary password and the temporary ID number are returned. Therefore, the temporary password and the temporary ID number are used for participating in the auction within two weeks.

When the “payment method and ticket transmission” button is clicked on the top screen, a screen shown in FIG. 10 is displayed. From this screen, the user can understand that the settlement after the bidding is performed by the auction check. The auction check means that the user automatically debits his / her simple electronic auction account from a nationwide convenience store at the time of auction. Also, on this screen, the half-priced use ticket that has been awarded is electronically settled by an auction check, and then sent to the user's personal computer or mobile phone by e-mail. And present it to the user's store.

From the top screen, "What kind of system?"
Is clicked, the screens shown in FIGS. 11 and 12 are displayed. Through this screen, the user can use the user authentication mechanism (such as the provisional password and the real password), the bidding method (half-priced web auction site and auction check (simple electronic account for auction), and the search method (regional search, category Search, store name search), half-price use ticket selection, "bid" screen, "confirm" click, bid cancellation, cancellation of bid after bid confirmation, notification system, etc.) are notified.

Further, when the button "What is My Half Price?" Is clicked on the top screen, a management screen of a half-priced use ticket that is of interest or under bidding is displayed as shown in FIGS. A hierarchy screen of "What is My half price?" Is displayed as shown in FIG. 13, and buttons of "Ticket list of interest", "Bid", and "Bid history" are prepared on this screen.

By using the hierarchy of the “worried ticket list”, as shown in FIG. 14, the auction that the user is worried about can be registered and its movement can be tracked. Clicking on a desired title (half-priced auction name) from this "Ticket list of interest", the details (number of offered half-priced tickets, available number of users, bid units, bid start and end dates and times, as shown in FIG. 17) , The current bid status (the number of bids, the current highest bid price, the highest bidder, the auction ID, the use condition of the half-priced ticket, the bid price, the ID number, the password, the “OK” button, etc.) are displayed.

The "Bid" hierarchy displays the auction for which the user (you) is currently bidding, as shown in FIG. The hierarchy of the "successful bid history" is as shown in FIG.
Displays the result of the user (you) who made a successful bid in the past.

When the "membership agreement" button is clicked on the top screen, the screens shown in FIGS. 18 and 19 are displayed. By this, membership system, free admission, unsubscription, ID number and password, bidding system standard, ticket purchase obligation by successful bid, settlement method, confidentiality of member information, disclaimer, and change of rules Will be described.

When the button "What is auction check settlement?" Is clicked on the top screen, a screen shown in FIG. 20 is displayed. With this screen, the auction check settlement can be performed on a personal computer screen or a mobile phone (mobile terminal) from a pre-established simple electronic account for auction.
Pay on the screen, payment fee, this site ST
It is explained that it can be used for payment of other sites affiliated with 2.

Further, when the button "What is your savings?" Is clicked on the top screen, the screens shown in FIGS. 21 and 22 are displayed. This screen provides the service of calculating the profit and loss of the half-priced ticket (FIG. 21) and calculating the break-even point of the half-priced ticket (FIG. 22).

In the case of the former calculation service, by entering the number of users, the unit price, and the amount of bid (the amount to be bid or the amount to be bid), the amount of profit to be obtained is calculated. Suppose now that a unit price (a fixed charge for services (including product sales)) is 2,000 yen per person, and there is a half-priced ticket with five people available for the same ticket. . The amount you pay when you actually receive a service at a physical store is 10
Because it is 2,000 yen (= 2000 yen x 5), if you use a half-priced ticket, the amount paid to the store is 5 people and 50% of 50
It becomes 00 yen. Actually, 500 yen is spent on bidding, so the expenditure cost is 5500 yen, and therefore 10,000 yen-5
500 yen = 4500 yen, and the profit when a successful bid is made at 500 yen is 4500 yen.

On the other hand, in the case of the latter calculation service, the limit bid amount that can be immediately obtained is calculated by simply inputting the number of users and the unit price. Applying the example situation described above, the amount paid to the store when a half-priced use ticket can be successfully awarded is 5,000 yen, which is half of the price for five people.
Yen-5000 yen = 5000 yen, and up to 5000 yen may be spent on bidding. It can be seen that the balance is zero with a successful bid of 5000 yen, and even if it makes a successful bid of 5000 yen or more, it will be in the red.

Therefore, by using this service, the user can perform profit and loss calculation before or after bidding, and can receive an effective service in determining how much to bid.

Further, when the button of “can you get money if you lose?” Is clicked on the top screen, a screen shown in FIG. 23 is displayed. This screen informs the runner-up that the runner-up as a result of the auction is automatically given points that can be used as a bid at the next bidding. This point is, for example, 100
In points (equivalent to 100 yen), when the next bid price is 350 yen, for example, 100 yen is automatically added, and 450 yen is added.
You have bid in yen (however, you must bid above a certain minimum contract price). Since the actual settlement amount at the time of the auction check at the time of a successful bid is only 350 yen, the settlement amount is small and works favorably on the auction. If the auctionon continues to lose at the next point, the points are accumulated (FIG. 24).

Therefore, when the button of "current your point" is clicked on the top screen, the interactive points accumulated up to now are displayed as shown in FIG. Thus, the incentive for the auction is given to the user.

On the other hand, when a bid is desired, the shop of the half price web auction site ST2 is first searched. In this search, "search from prefectures" on the top screen is performed. For example, when a button of “Tokyo” is clicked on this screen, a search screen of the ward, town and village of Tokyo is displayed as shown in FIG. Next, from this screen, for example, "Shinjuku Ward"
Clicking displays a category search screen shown in FIG. Examples of this category search screen include “Family restaurant”, “Japanese food”, “Western food”, “Chinese food”, “Yakiniku”, “Beauty salon”, “Esthetic”,
There are buttons for "English conversation", "Movie", and "Other".

Then, when the "family restaurant" button is clicked on the screen of FIG. 26, as shown in FIG. 27, "Shinjuku-ku is a member of this half-price web auction site ST2, A list of ads for "family restaurant" is displayed. This list advertisement includes the shop name, approximate location, text advertisement, and presence / absence of various coupons.

When the user selects, for example, "A restaurant Shinjuku store" from this list, as shown in FIG. 28, an advertisement for a half-price service for eating and drinking is displayed together with a flat rate. A user who is interested in the half price service of this advertisement clicks a button of “go to a bid screen”. The advertisement screen is provided with a button of “Click here for free coupon”. By clicking this button, the advertisement screen of the free coupon shown in FIG. 29 can be shifted.

When the above-mentioned "to bid screen" button is clicked, the auction screen shown in FIG. The user inputs a bid amount, an ID number, and a password from this screen, confirms the information, and presses the “OK” button. Thereby, the bid information is sent to the server device 12 and stored in the database until the closing of the bid (Steps S11 and S1 in FIG. 4).
2).

When the bid end date and time comes, the server 1
2 is a bidding closing process (eg, a flag process for finishing the bidding), and then the highest bidder who has set the highest bid in the previous bid amount and the second highest bidder.
A runner-up with the highest bid is determined (steps S13 to S15 in FIG. 4).

After confirming the balance of the simplified electronic account for auction, the server device 12 displays the screen shown in FIG. 30 to notify the successful bidder of the successful bid. On this screen, the auction check ID, password, and payment amount (successful bid amount) are displayed, and after performing the above-mentioned auction check (payment on the screen: CGI processing), an instruction is given to wait for the e-mail of the half-priced use ticket. Is made. The e-mail of the half-priced use ticket shown in FIG. 31 is sent later to the successful bidder who passed the auction check (Step S16 in FIG. 4). This half-priced use ticket is printed out or, if the client device 13 is a portable mobile device, this screen is saved and presented on the screen when used in a real shop.

As a result of the auction, the user who has become the runner-up is provided with the incentive points, and the client device 13 is notified of the runner-up and the acquisition of the incentive points as shown in FIG. 32 (see FIG. 32). Steps S19 to S20 in FIG. 4).

When the user clicks the "current account balance" button on the top screen, the current account balance is displayed as shown in FIG. Therefore, the user can only make a bid within this balance. When adding the amount, the amount can be supplemented from the convenience store as described above.

As described above, according to the half-price web auction of the present embodiment, the user can participate in the auction with a sense of play, open the homepage of the store, and enjoy the auction itself. In addition, since it is possible to make a successful bid based on the bid price itself, it is possible to obtain a financial advantage. If the player loses the runner-up at the runner-up point, the incentive points are accumulated and the user's expectation of a successful bid increases. Therefore, since these actions and feeling of expectation are united, the rate of accessing the half-priced web auction ST2 can be expected to increase dramatically as compared with the case where an advertisement is simply put out. That is, the half-price auction itself exhibits an advertising function that stands out from other advertising media (such as a banner advertisement), and the attention of the site ST2 also increases.

Further, in order to shift to the auction, since the shift from the homepage of the store is performed, that is, in combination with the fact that the user has a high probability of seeing the advertisement of the store, it is necessary to go to each store opened on this half price web auction site. Attracts more and more visitors in conjunction with the site's increased attention or synergistic effects. Therefore, since the name recognition is also increased, it is possible to expect a large increase in sales due to an increase in customer guidance to physical stores.

The store may provide a half-price service under conditions suited to the circumstances of the store, for example, during times when no customers are present. With this implementation alone, it is possible to advertise the store without any other advertising fees and to increase sales. It is usually a half-price service with a limited number of people and conditions, and stores often offer similar services, and it is considered that the half-price service itself hardly affects sales. With a limited half-priced service, it becomes an advertisement and you can fully enjoy the power of the Internet infrastructure. In other words, as a price for implementing the half-price service, an advertising effect with a large effect that has not been achieved in the past can be obtained, so that it is not necessary to spend high advertising expenses as in the past.

On the other hand, the company that operates the half-priced web auction site ST2 uses the amount settled by the winning bidder to set up a business for opening a store, create and manage the homepage of each store, and issue a half-priced ticketing agent. It can cover the operating costs of running the auction. For sales requests, you may have an agency for each region.
In this case as well, the store only issues a request for issuing a half-priced ticket in place of the advertisement cost, does not require a request fee, and only has to execute the half-price service. For this reason, a new "B to C" type auction advertisement business can be created in a business using the current Internet.

The present invention is not limited to the configuration described in the above-described embodiment, and those skilled in the art can implement the present invention in more appropriate modes without departing from the scope of the claims.

For example, the client device is not limited to a personal computer as described above, but may be a mobile phone such as a mobile phone or a mobile terminal. Further, the discount service according to the present invention is not necessarily a half-price service with a discount rate of 50%, and may be a 4-discount service or an 8-discount service, as long as it is a service that can offer a discount at a fixed rate. Good.

[0080]

As described above, according to the auction transaction system and the auction transaction method of the present invention, there is an opportunity for consumers to obtain an economic value just for accessing information, and From the point of view of providers of services and the like, it is possible to obtain a highly noticeable advertising effect while offering real services with discounts, and there are merits to both, virtual stores and real stores There is no advertising function.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating an outline of an auction transaction system according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating a flow of a half price web auction.

FIG. 3 is a diagram illustrating a hierarchical structure of a homepage of a half price web auction site.

FIG. 4 is a flowchart illustrating a flow of processing of a half price web auction.

FIG. 5 is a flowchart showing a member registration subroutine process.

FIG. 6 is a diagram exemplifying a top screen of a homepage of a site provided to a user, for explaining processing of a half price web auction.

FIG. 7 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 8 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 9 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 10 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 11 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 12 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 13 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 14 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 15 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 16 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 17 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 18 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 19 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 20 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 21 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 22 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 23 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 24 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 25 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 26 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 27 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 28 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 29 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 30 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 31 is a diagram exemplifying a screen provided to a user of a half price web auction.

FIG. 32 is a diagram illustrating a screen provided to a user of a half price web auction.

FIG. 33 is a diagram illustrating a screen provided to a user of a half price web auction.

[Explanation of symbols]

 1 Auction Transaction System 11 Internet 12 Server Device 13 Client Device US User VS Virtual Store RS Real Store ST2 Half Price Web Auction Site Fauc Auction Function

Claims (18)

[Claims] 1. A plurality of client devices comprising a server device connected or connectable via a communication means, wherein a plurality of users participate in an auction for a right to trade by discounting services via the plurality of client devices. In the auction transaction system, an information providing unit that provides the user with information on a service including information on a discount on the service via the client device, and the user is provided with the right from the information providing screen by the client device. Bidding execution means for bidding on an auction for obtaining, bidding means for determining a successful bid user of the right with respect to bidding on the auction from the plurality of users, settlement means for settingtling the price of the successful bid, Successful bid notification that informs a successful bid user of a successful bid via the client device Means, and use right grant means for giving the right to use the service at the discounted price at the actual providing place of the service provider to the successful bid user via the client device. An auction transaction system characterized by the following. 2. The auction transaction system according to claim 1, further comprising: a homepage opening means for opening a service advertisement homepage of the service provider, wherein at least one of the information providing means and the bid execution means comprises Auction trading system that is configured to migrate them from the homepage. 3. The auction transaction system according to claim 1, wherein a discount rate of the service is 50% off of the fixed amount. 4. The auction transaction system according to claim 1, wherein the transaction of the service includes selling goods or providing services. 5. The auction transaction system according to any one of claims 1 to 4, wherein, among the users who have made the bids and who have failed from the successful bid by the successful bid means, the users whose bid prices are in a predetermined order. An auction transaction system comprising reverse billing execution means for performing reverse billing. 6. The auction transaction system according to claim 1, wherein the information providing unit is configured to provide a service for each of the regions where the user who provides the service via the client device exists. An auction transaction system having search means capable of searching for the information of a provider. 7. The auction transaction system according to claim 6, wherein the search unit searches the information of the provider by a category of the service or a provider name of the service after the search by the area. An auction transaction system having searchable search means. 8. The auction transaction system according to claim 1, further comprising simulation means for simulating a profit and loss associated with the bidding by the user via the client device. 9. The auction transaction system according to claim 8, wherein the simulation means is a calculation means capable of executing at least one of a profit and loss calculation and a breakeven calculation associated with the bidding. 10. The auction transaction system according to claim 1, wherein the settlement means checks a balance of an electronic account established in advance, and checks the balance of the electronic account. Means for electronically setting the price of the successful bid in the auction transaction system. 11. The auction transaction system according to claim 1, wherein the right-of-use granting unit sends information of a use ticket representing the right of use to the client device by e-mail. An auction trading system. 12. The auction transaction system according to claim 1, wherein said communication means is the Internet, and said client device is a computer or a mobile phone. 13. A server device connected to or connectable to a plurality of client devices via communication means, wherein a plurality of users participate in a service auction via the plurality of client devices, and the auction is awarded. In an auction transaction system for determining a user, charging a successful bid user and granting the right to use the service to the successful bid user, among the users who have made the bids and who have failed from the successful bid, the bid price is predetermined. An auction transaction system comprising reverse billing execution means for performing reverse billing for ranked users. 14. The auction transaction system according to claim 13, wherein said reverse charging execution means is a means for performing reverse charging for a user who has made a bid in which said bid price is next to a successful bid price. . 15. The auction transaction system according to claim 14, wherein said reverse charge execution means is means for cumulatively adding said reverse charge each time the same user makes a second place bid. 16. The auction transaction system according to any one of claims 13 to 15, wherein a current billing amount charged reversely by said reverse billing execution means is automatically added to a bid amount at the next bidding. Auction trading system like that. 17. The auction transaction system according to claim 13, wherein an object of the auction is a right to use the service at a discounted price. 18. A server device connected to or connectable to a plurality of client devices via a communication means, wherein a plurality of users participate in an auction for a right to discount and trade a service through the plurality of client devices. In the auction transaction method, the service information is provided to the user via the client device, the service information including information relating to a discount on the service.
The user is allowed to bid on an auction for obtaining the right from the information providing screen by the client device, and a winning bidder of the right is determined with respect to bids on the auction from the plurality of users. Settlement the price, inform the successful bid user of the successful bid via the client device, and then grant the right to use the service at the discounted price at the actual providing location of the service provider, An auction transaction method provided to the successful bid user via a client device.