JP2002041062A - Business model in interactive music broadcasting system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To individually cope with a music selection proposal being sent from viewer or listeners to a broadcasting station, distribute the music data being independently formed to their personal terminals, and allow them to download the music included in the music data to their terminals through the broadcasting station respectively. SOLUTION: In music programs broadcast by bi-directional digital broadcasting such as BS.CS digital broadcasting, terrestrial digital broadcasting, satellite mobile broadcasting, internet broadcasting and the like, the broadcasting station individually copes with a proposed plan, (i.e., personal music selection plan proposal and the like) being sent from the viewers or listeners and distributes music information data being independently formed to their personal terminals where the proposals are planed. Furthermore, the music included in the music information data being independently formed is downloaded through the broadcasting station.

Description

DETAILED DESCRIPTION OF THE INVENTION

A viewer and a listener can request a BS / CS digital broadcast, a terrestrial digital broadcast, a satellite mobile broadcast, or a broadcast station on the Internet to create a desired theme and personal music selection of an artist. BS / CS digital broadcasting, terrestrial digital broadcasting, mobile broadcasting, and broadcasting stations on the Internet present original ideas such as music selection ideas in response to requests and original data such as music selection lists and artist information created independently. Can be downloaded to the viewer and listener terminals. Terminals include digital TVs, personal computers, mobile phones, mobile terminals, car navigation systems
Any type of equipment such as a system can be used as long as it can be downloaded. When the viewer and the listener desire to download the music included in the music selection list indicated by the broadcasting station in response to the individual music selection request and the music selected in the program, the broadcasting station that organizes the program The user can download desired music from music distribution sites such as record companies and master companies via the Internet.

TECHNICAL FIELD OF THE INVENTION

[0002] Content distribution in broadcast and communication media that can be interactive

[Prior art]

[0003] In terrestrial analog broadcasting, it is technically difficult to distribute contents. In addition, the idea that viewers and listeners make individual song selection requests to broadcasting stations, and the broadcasting stations respond to each individual requester in response thereto. Does not exist so far.

[Problems to be solved by the invention]

[0004] In a broadcasting station, a plurality of producers produce a wide variety of personalized music programs, and among the completed programs, viewers and listeners listen to favorite programs. It is a listening style of a general music program. In this business model, the listener and the listener can individually request a theme and an artist to select music for a program according to their preferences. It is possible to request a reverse proposal of a personal selection of music from the listener to the broadcasting station, which could not be considered in the past.
In response to an individual request, a broadcaster creates a song selection plan in response to a professional songwriter / producer responding to each individual request, and distributes the independently created music information including the plan to viewers and listeners. . In addition to the music selection list and music information data, if viewers and listeners want to download music, they can access music distribution sites via programs and download to individual terminals owned by listeners So that Until now, broadcasters have unilaterally broadcasted programs to listeners, which has made it possible for viewers and listeners to change the broadcaster's personal style from the passive style of “listening to” to their own preference. A revolutionary change to the style of "use" freely. What is important from the point of view of consumers (general consumers) in music distribution is what criteria do they want to download the music. The route to obtain information, such as magazines and CD shops, and recommendations from friends, will vary depending on individual circumstances.
However, in the case of a music program in broadcasting, it is possible to actually listen to music and confirm whether or not the user likes the music. In addition, the listener does not choose the place of listening to the house, the car, the street, and the terminal. Also, music professionals select songs, so listeners can immediately sniff out the trends of the era from the program. This is the advantage of music distribution in broadcasting. The 21st century broadcast is based on the universal concept that music fans have, such as "the act of searching for favorite music,""what kind of music suits me," and "I want to know music of a new genre." Bureaus must respond with convenience and interactivity. What is important here is: The director of the broadcast station organizes music selection and information with his own sensitivity,
Creating value that can only be created by giving explanations and interpretations to information. 2. We accept proposals and wishes of individual listeners from the one-sided flow of content and information, and broadcasters provide plans and ideas to their clients (individuals) in line with their needs. To establish a relationship. 3. The interactive relationship is to utilize high-speed infrastructure appropriate for the broadband era of the 21st century. However, no matter how digital the infrastructure is, the distinction and construction of content and information is based on an analog approach based on the sensitivity of the sender.

[Means for Solving the Problems]

[0005] Viewers and viewers are BS digital broadcasting, CS
This business model is used from terminals that can access bidirectional broadcasting and communication such as digital broadcasting, terrestrial digital broadcasting, Internet broadcasting, and satellite mobile broadcasting. The type of terminal is not limited as long as it is a downloadable device such as a television, a personal computer, a mobile phone, a mobile terminal, and a car navigation system. To download songs, the database that broadcasts the program broadcasts the song, stores the site where music can be distributed for each song in that database, and according to access from viewers and listeners, downloads each song stored in the database. Build a system to access music-distributable sites. In the second stage (future development of the infrastructure), the music itself is installed in the database of the broadcasting station so that the broadcasting station can directly distribute the music to viewers and listeners. A music distribution contract is signed with a record company or production company that has the master right.

Embodiment of the Invention

This business model is implemented in a music program using bidirectional broadcasting / communication such as BS digital broadcasting, CS digital broadcasting, digital terrestrial broadcasting, Internet broadcasting, and satellite mobile broadcasting.

【Example】

[Sending Side] Satellite Mobile Broadcasting Viewer / Listener) Portable Mobile Terminal In the above embodiment, the viewer / listener receives a music program transmitted from the satellite mobile broadcasting by a mobile terminal such as a portable terminal. ing. If the listener wants to personally request a proposal for music selection (here, R & B) according to the program color for a program that he or she normally listens to via satellite mobile broadcasting, for example, a music program that plays R & B mainly, Can send the suggestion to the broadcasting station transmitting the program by operating the terminal when he / she likes for 24 hours. The listener's proposal here includes the following as examples. 1. 1. Compilation selection by one artist (for example, please select a representative hit song of producer, Jam & Lewis). 2. Collect the latest R & B hits and select songs. Select songs by era (for example,
3. I want to collect representative songs of music and select them.) I want to select R & B female ballads for my friend's wedding 5 I want to select a Christmas theme 6 I want to select British house music 7 Motown
I want you to select a label. I want you to select a hip hop song for 8 drives. I want you to select a collection of 8 famous cover songs. The program staff, who received the individual song selection proposals and requests from the listeners, fully comprehended the proposal intentions and contents, and presented song selection ideas and plans in line with the proposals as professional songwriters and producers.
Distribute song selection ideas and plans created independently to the listener's terminal. In addition, if the listener wants to download not only the information originally created by the program such as song selection ideas and plans, but also the songs indicated in the plan,
The system is constructed so that the music indicated in the plan can be distributed via a program so that the music can be downloaded to the memory card of the listener's terminal. As described above, a single music program has been taken as an example.Broadcasting stations have various categories of music programs, not one genre. Exists endlessly.

【The invention's effect】

[0008] By implementing this business model, ordinary music fans can make individual proposals and requests to the media, which cannot be enjoyed by conventional one-way broadcasting / communication media, but can provide such needs. The music selection idea according to the proposal can be easily obtained from the program. In addition, music can be downloaded through the program, and convenience is greatly increased. More importantly, the development of the Internet is still flooding the "information" itself, but viewers and listeners can use the information to determine what they need or not. They are looking for a media that can be organized and tailored to meet their individual needs. It is this business model that can be practiced with music content. And if this business model can provide listeners with new music and discover the depth of music (actually, music is even more interesting to listen to), it will be at the bottom of the music population Expansion, and eventually the development of Japanese music culture.

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[Procedure amendment]

[Submission date] September 28, 2000 (2009.2)
8)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Full text

[Correction method] Change

[Correction contents]

[Document Name] Statement

[Title of the Invention] Business model in the form of interactive music broadcasting

[Claims]

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to content distribution in broadcast / communication media capable of interactive services.

[0002]

2. Description of the Related Art In terrestrial analog broadcasting, it is technically difficult to distribute contents in two directions, and a viewer and a listener make an individual music composition selection request to a broadcasting station. The idea of responding to the individual, the system,
Regardless of current terrestrial analog broadcasting or digital broadcasting, it has never existed.

[0003]

Generally, a broadcasting station transmitting a music program organizes various music programs produced by a plurality of producers. The viewer and the listener can select a program to be listened to from the organized programs, and can access music information that suits his or her preference through the selected music program. Further, with the advent of interactive digital media, it is possible to obtain that information in more detail. More detailed information includes: 1. Artist names and titles of songs that are aired from the program Data associated with the song. These items 1 and 2 are already assumed to be realized as interactive services in digital broadcasting.

However, it should be noted here that items 1 and 2 mentioned in 0003 relate to contents prepared (selected) by a broadcasting station (program) in advance. In other words, the bidirectionality here means that the listener can arbitrarily search for data unilaterally prepared by the broadcasting station, and it is very difficult to say that the bidirectionality of digital broadcasting is maximized. .

[0005] Earlier, he described that viewers and listeners could select a program to listen to themselves and, through the selected music program, be able to access music information that suits their tastes. Of course, the program that the user likes and listens to has his / her reason for selecting the program, and the following can be considered. 1. There are many songs that match your tastes. 2. I like the way DJ introduces songs and talks. 3. Personally useful as a source of music information. For the most part, viewers and listeners choose a program, but this is where a media-individual relationship of trust is created between the program and the listener through music. Become. (A sense of security that always provides a good selection of songs that match your tastes. Reliability as a brand of the program)

[0006] This trust relationship can be further enhanced by maximizing the interactive nature of digital media. It provides listeners who have taken only the passive position of arbitrarily searching for data prepared by broadcasters, and have the opportunity to take an active action of actively using the broadcasters according to their own personal tastes and preferences. It is in. This active action is derived from the trust relationship between the listener and the program through the "music", and realizes the listener's potential desire for the music program in the interactive digital broadcasting service. Holds. Potential desires include "finding your favorite music", "what music is right for you", "want to know a new genre of music", "easy to keep your favorite music at hand", etc. It is. Broadcasters in the 21st century must respond to the various potential needs of viewers and listeners for music programs by maximizing interactive digital broadcasting services. The interactive service must be convenient.

[0007]

For example, a certain group of music has been played from a music program that is always listened to. I don't know much about the group, but I really liked the song and got interested. I wanted to know the songs of the group in addition to the songs played on the program. I also wanted to know what other artists were in the genre of the group. Now, in this case, what kind of action should this listener take to satisfy his needs and wishes? The answer is easy. Broadcasting station (program) you are listening to now
You just have to use. This is an example of the case described above in which the broadcast station (program) responds to the potential desire of the listener for the music program.

[0008] In the business model of the present invention, a viewer and a listener can individually request selection of a desired theme and artist for a program according to their preferences.
It is possible to request a reverse proposal of a personal music selection request from a listener to a broadcasting station, which could not be considered in the past. Upon receiving a song selection request, the broadcaster individually creates a song selection plan that meets the needs of each listener, and sends the independently created music information including the plan to the individual terminals of the viewer and listener. Distribute data. This allows viewers and listeners to use the broadcast (program) freely in accordance with their own preferences, instead of the passive style of “listening” to the conventional broadcast (program). This will be a revolutionary change.

[0009] Further, in addition to the music selection plan and music information data, if the viewer and the listener desire to download the music included in the music selection plan, the music is transmitted to a site where music can be distributed via a program. Access and enable download to each terminal of the listener.

[0010]

A viewer and a listener can access this business from a terminal capable of accessing broadcasting and communication capable of interactive services such as BS digital broadcasting, CS digital broadcasting, terrestrial digital broadcasting, Internet broadcasting, and satellite mobile broadcasting. Use models. The terminal is a digital TV,
Personal computers, mobile phones, mobile terminals,
Any type of equipment that can be downloaded, such as a car navigation system, may be used. To download music, store a site where music can be distributed for each song to be aired in the database of programs transmitted by broadcasting stations, and distribute music for each song stored in the database in response to access from viewers and listeners Build a system to access possible sites. Phase 2 (Future Infrastructure Development)
In, the music itself is installed in the database of the broadcasting station, and the broadcasting station can directly distribute the music to viewers and listeners. A music distribution contract is signed with a record company or music production company that owns the master right.

[0011]

[Embodiment] Sending side) Terrestrial digital broadcasting, satellite mobile broadcasting, CS digital broadcasting, etc. Viewer / listener) Mobile terminal such as mobile In the above embodiment, the viewer and listener are terrestrial digital broadcasting, satellite A music program transmitted from a mobile broadcast or the like is received by a mobile terminal such as a mobile phone. The listener
If you want to personally request a selection of a program (R & B in this case) according to the color of the program that you usually listen to, for example, a music program that plays R & B mainly, the listener can operate the terminal when he / she likes for 24 hours. Thus, the proposal can be sent to a broadcasting station that transmits the program. Examples of the listener's proposal here include the following. 1. 1. Compilation selection by one artist (for example, select a representative hit song of producer, Jam & Lewis). 2. Collect the latest R & B hits and select songs. Select songs by era (for example, I want to collect and select representative songs of the 1970s soul music)
4. 4. I want to select R & B female ballads for my friend's wedding. I want you to select a famous song from Seoul with a Christmas theme. 6. I want to select British house music. I want you to select a Motown label song8. 8. I want you to select the latest hip hop songs for your drive. I would like you to select songs that only cover famous cover songs, and many others.

[0012] Individual song selection proposals from such listeners,
Upon receiving the request, the program staff will fully understand the intent and content of the proposal, create a song selection idea and plan according to the proposal as a professional songwriter and producer, and distribute it to the listener's terminal. If the listener wants to download not only the information originally created by the program such as song selection ideas and plans, but also the songs indicated in the plan, the songs indicated in the plan can be distributed via the program. Build a system to access the music site so that it can be downloaded to the listener's terminal memory card. As mentioned above, one music program has been taken as an example.Broadcasting stations have various categories of music programs, not one genre, so each audience and listener can individually select and propose song selections according to their tastes. Exists endlessly.

[0013]

As a result of the implementation of the business model, ordinary music fans can reversely propose and request individual needs to the media, which have not been able to be enjoyed by the conventional broadcasting and communication media. The music selection idea according to the proposal can be easily obtained from the program. In addition, music can be downloaded through a program, and convenience is greatly increased.

[0014] To add further, even now, the "information" itself is flooding due to the development of the Internet, but users can use the information to determine what is necessary for themselves or not, according to their individual needs. They are looking for media that can be organized and sent along. In the business model of the present invention, it is considered that the duty to respond to the request is mainly based on the following three points. 1. The broadcaster's director selects songs and organizes information with his own sensibilities, finds out the value that can only be created by adding explanations and interpretations to existing content, and provides it to viewers and listeners. Absent.

According to the business model of the present invention, the listener encounters new music which he did not know before, and also discovers the depth of music (actually, music is more interesting to listen to by following this, etc.). Is convinced that this will lead to the expansion of the bottom of the music population and, in turn, the development of music culture.

What is important from the standpoint of a user in music distribution in the future is on what basis the user wants to download the desired music. Magazines and CDs
The way to get music information, such as the shop front and recommendations from friends, depends on individual circumstances. However, in the case of a music program in broadcasting, a user who wants to distribute music can actually listen to the music and confirm whether or not the user likes the music. In addition, the listener does not choose the place of listening to the house, the car, the street and the terminal. Also, as for the music programs in the broadcast, there are various categories of programs in terms of organization, and since each program expert has selected music,
It can respond to various needs of users who want to distribute music.

Further, the business model of the present invention realizes a bidirectional service that viewers and listeners propose personal music selection requests to a broadcasting station, which has never been possible. It has a strong one-to-one interrelationship with viewers and listeners, which can be delivered alongside. Therefore, the music distribution in the business model of the present invention contributes much convenience to the user.

[Procedure amendment]

[Submission date] October 3, 2000 (2000.10.
3)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] 0004

[Correction method] Change

[Correction contents]

[0004] However, here's must be noted that, the 1 and 2 of the matters mentioned in 0003, the broadcasting station (program) is related to content that has been prepared in advance (song selection), but the fact that. In other words, bidirectionality here means that data prepared by the broadcasting station unilaterally is
It is very difficult to say that listeners can only search arbitrarily and that they make the most of the interactive nature of digital broadcasting.

[Procedure amendment 2]

[Document name to be amended] Statement

[Correction target item name] 0006

[Correction method] Change

[Correction contents]

[0006] This trust relationship can be further enhanced by maximizing the interactive nature of digital media. For this purpose, the data prepared by the broadcasting station can be arbitrarily
Listeners who could only take a passive position to reach
And actively use broadcasting stations according to their own (hobby) preferences
Unable to provide active action opportunities
Will be missing . This active action is derived from the trust relationship between the listener and the program through the "music", and realizes the listener's potential desire for the music program in the interactive digital broadcasting service. Holds.
Potential desires include "finding your favorite music", "what music is right for you", "want to know a new genre of music", "easy to keep your favorite music at hand", etc. It is. Broadcasters in the 21st century must respond to the various potential needs of viewers and listeners for music programs by maximizing interactive digital broadcasting services. The interactive service must be convenient.

[Procedure amendment 3]

[Document name to be amended] Statement

[Correction target item name] 0014

[Correction method] Change

[Correction contents]

[0014] To add further, even now, the "information" itself is flooding due to the development of the Internet, but users can use the information to determine what is necessary for themselves or not, according to their individual needs. They are looking for media that can be organized and sent along. In the business model of the present invention, it is considered that the duty to respond to the request is mainly based on the following three points. 1. The broadcaster's director selects songs and organizes information with his own sensitivity, and explains and interprets existing content
Finding value that can only be created by things . 2. From the one-sided flow of conventional content, the proposals and wishes of each listener are accepted, the broadcaster provides plans and ideas that meet those needs to the client (individual), and an interactive relationship is established with each listener. 3. Its interactive relationships make use of high-speed infrastructure appropriate for the broadband era of the 21st century. However, no matter how digital the infrastructure is, the distinction and construction of content cannot meet individual needs unless it is an analog approach based on the sensibility of the sender.

[Procedure amendment 4]

[Document name to be amended] Statement

[Correction target item name] 0017

[Correction method] Change

[Correction contents]

[0017] Furthermore, in the business model of the present invention, viewing
And listeners propose a personal song selection request to the broadcasting station
And send all responses according to individual needs.
Robust one-to-one two-way delivery
It has nature. Therefore, in the business model of the present invention,
Music distribution can provide users with much more convenience.
You .

Claims (2)

[Claims] 1. BS / CS digital broadcasting, terrestrial digital broadcasting, satellite mobile broadcasting, Internet broadcasting, etc.
Broadcasters respond individually to individual proposals (individual song selection requests) issued by viewers or listeners in digitally interactive music programs. And distribute the created music information data to each individual terminal who proposed and proposed. 2. Downloading of music included in music information data independently created by the program according to claim 1 via a broadcasting station. Download of program selection via broadcasting station.