JP2001338113A - Method and system for automatically analyzing net collection data - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively utilize collected customer's data by making it possible to analyze customer's reactions to a questionnaire or an advertisement without requiring expert knowledge. SOLUTION: The system is provided with distribution means 31, 41 for distributing a questionnaire or an advertisement from a site 10 to many customers (clients) 80, collection means 32, 42 for collecting individual customer's reactions to the questionnaire or the advertisement into the site 10 and analytical means 33, 43 for analyzing the results of the questionnaire or the advertisement by applying a prescribed analytical procedure to the collected customer's reactions. The distribution means 31, 41 reflect the analytical results to subsequent questionnaires or advertisements.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an automatic analysis method of net collected data applied to, for example, a questionnaire or an advertisement using a network, and to an automatic analysis system of net collected data.

[0002]

2. Description of the Related Art Recently, products and products are provided on a site established by a company using a computer network such as the Internet.
EC (Electronic Commerce), which provides services, allows consumers to access sites and purchase products and services directly, and settle payments by automatic debit from bank accounts, has been put to practical use.

[0003] A network originating from such a site, when conducting an advertising activity, is initially an advertising medium intended for an unspecified number of consumers, similar to media such as newspapers, magazines, television and radio. On the other hand, once a consumer visits the site, it functions as an advertising medium for a specific consumer (customer), so it has attracted attention as an advertising medium that can expect an unprecedented advertising effect I have.

In addition, in order to conduct a questionnaire or advertisement using a network originating from a site, it is only necessary to distribute questionnaire or advertisement data from the site, and to collect access data to the site. Since the reaction of a specific consumer (customer) can be collected, there is an advantage that the number of hands required is far smaller than that of the conventional advertising medium.

[0005] For this reason, questionnaires and advertisements using networks have been conducted at various sites.

[0006]

However, it is important to analyze the results of a questionnaire or advertisement, rather than merely distributing it and collecting customer responses, and to analyze the collected results. It is important to take advantage of the results.

Conventionally, however, people who are experts in statistical analysis analyze customer data collected using a network, and therefore have to rely entirely on the knowledge and skills of experts. Therefore, without specialized knowledge, it is impossible to analyze a customer's reaction to a questionnaire or an advertisement, and there is a problem that collected customer data cannot be used effectively.

An object of the present invention is to solve the above-mentioned problems of the related art, and to analyze a customer's response to a questionnaire or an advertisement without any specialized knowledge, thereby using a network. An object of the present invention is to provide an automatic analysis method of net collected data and an automatic analysis system of collected net data which can effectively use collected customer data.

[0009]

Means for Solving the Problems The present invention solves the above-mentioned problems, and the invention according to claim 1 is a method for automatically analyzing data collected by using a network. The survey or advertisement is distributed to the customers, the response of each customer to the survey or advertisement is collected on the site, and the result of the questionnaire or advertisement is obtained by applying a predetermined analysis method to the collected response of each customer. This is an automatic analysis method for the net collected data to be analyzed.

According to a second aspect of the present invention, there is provided a method for automatically analyzing data collected using a network, wherein a questionnaire or an advertisement is distributed from a site to a large number of customers,
The customer's response to the questionnaire or advertisement is collected on the site, and the result of the questionnaire or advertisement is analyzed by applying a predetermined analysis method to the collected customer's response. This is an automatic analysis method for net collected data that is reflected in the distribution of questionnaires or advertisements.

According to a third aspect of the present invention, in the first or second aspect, the questionnaire or advertisement is selected from a plurality of questionnaire templates or advertisement templates in accordance with the attributes of each customer. This is an automatic analysis method for net collection data to be distributed.

According to a fourth aspect of the present invention, in the third aspect of the present invention, the response of each customer collected on the site is suitable for the analysis method regardless of the form of each questionnaire template or each advertising template. This is an automatic analysis method of net collected data stored in a predetermined specification.

According to a fifth aspect of the present invention, in the first or second aspect of the present invention, the analysis method includes various explanatory variables, objective variables, and narrowing down which are preset according to the type of the questionnaire or the advertisement. Based on the conditions,
This is an automatic analysis method of net collected data for analyzing the collected responses of each customer.

According to a sixth aspect of the present invention, in the first or second aspect of the present invention, the analysis method includes various explanatory variables, objective variables, and narrowing conditions set in advance according to the analysis result to be obtained. An automatic analysis method of net collected data for analyzing the collected responses of the customers based on the collected data.

According to a seventh aspect of the present invention, in the second aspect of the present invention, the automatic analysis of the net collection data in which the analysis result of the questionnaire or the advertisement is reflected in the distribution of any one of the questionnaire and the advertisement thereafter. Is the way.

The invention according to claim 8 is a method for automatically analyzing data collected by using a network, in which a site is provided with a large number of customers, and a plurality of questionnaire templates or advertisement templates are assigned to each customer attribute. Deliver the questionnaire or advertisement selected accordingly, collect each customer's response to the questionnaire or advertisement on the site, and compile them in a specified specification suitable for a predetermined analysis method regardless of the form of the questionnaire or advertisement. Save and preset according to the type of the questionnaire or advertisement, or
This is an automatic analysis method of net collected data that analyzes the collected and stored responses of each customer based on various explanatory variables, objective variables, and narrowing conditions set in advance according to the analysis result to be acquired.

According to a ninth aspect of the present invention, there is provided a method for automatically analyzing data collected using a network, wherein a plurality of questionnaire templates or advertisement templates are used to provide attributes to each customer from a plurality of questionnaire templates or advertisement templates. Deliver the questionnaire or advertisement selected accordingly, collect each customer's response to the questionnaire or advertisement on the site, and compile them in a specified specification suitable for a predetermined analysis method regardless of the form of the questionnaire or advertisement. Save and preset according to the type of the questionnaire or advertisement, or
Based on various explanatory variables, objective variables, and narrowing conditions set in advance according to the analysis results to be acquired, the collected and stored responses of each customer are analyzed, and the analysis results of both the questionnaire or the advertisement are analyzed. This is an automatic analysis method of net collected data to be reflected in distribution of any one of a questionnaire and an advertisement thereafter.

The invention according to claim 10 is the invention according to claims 1, 2,
In the invention described in 8 or 9, the response of each customer to the questionnaire is a method of automatically analyzing whether or not each customer has answered the questionnaire and / or net collected data that is the content of the answer.

The invention according to claim 11 is the invention according to claims 1, 2,
In the invention described in 8 or 9, the response of each customer to the advertisement is an automatic analysis method of net collection data that is a record of access to a site by each customer according to the advertisement and / or a record of purchase at the site.

According to a twelfth aspect of the present invention, there is provided a system for automatically analyzing data collected by using a network, comprising: a distribution unit for distributing a questionnaire or an advertisement from a site to a large number of customers; Collection means for collecting customer responses on the site, and analysis means for analyzing the results of the questionnaire or advertisement by applying a predetermined analysis method to the collected responses of each customer; It is an automatic analysis system.

According to a thirteenth aspect of the present invention, there is provided a system for automatically analyzing data collected using a network, comprising: a distribution unit for distributing a questionnaire or an advertisement from a site to a large number of customers; Collecting means for collecting customer responses on the site, and analyzing means for analyzing the results of the questionnaire or advertisement by applying a predetermined analysis method to the collected customer responses, the distribution means, This is an automatic analysis system for net collected data in which the result of the analysis is reflected in the distribution of a questionnaire or an advertisement thereafter.

According to a fourteenth aspect of the present invention, in the twelfth or thirteenth aspect of the present invention, the distribution means transmits a questionnaire or an advertisement from a plurality of questionnaire templates or advertisement templates according to the attributes of each customer. It is an automatic analysis system of net collection data to select and distribute.

According to a fifteenth aspect of the present invention, in the invention according to the fourteenth aspect, the response of each customer collected on the site is suitable for the analysis method regardless of the form of each questionnaire template or each advertising template. This is an automatic analysis system for net collected data, comprising a storage means for storing data according to predetermined specifications.

According to a sixteenth aspect of the present invention, in the twelfth or thirteenth aspect of the present invention, the analyzing means includes various explanatory variables, objective variables, and narrowing down which are preset according to the type of the questionnaire or the advertisement. The system is an automatic analysis system of net collected data for analyzing the collected responses of the customers based on conditions.

According to a seventeenth aspect of the present invention, in the twelfth or thirteenth aspect of the present invention, the analyzing means includes various explanatory variables, objective variables, and narrowing conditions set in advance in accordance with an analysis result to be obtained. An automatic analysis system of net collected data for analyzing the collected responses of each customer based on the collected data.

According to an eighteenth aspect of the present invention, in the invention according to the thirteenth aspect, the distribution means reflects the analysis result of both the questionnaire and the advertisement in a subsequent distribution of any one of the questionnaire and the advertisement. It is an automatic analysis system for collected data.

[0027] The invention according to claim 19 is a system for automatically analyzing data collected by using a network, wherein a plurality of questionnaire templates or advertisement templates are used to assign attributes to each customer from a plurality of questionnaire templates or advertisement templates. Distribution means for distributing the questionnaire or advertisement selected in accordance therewith, collection means for collecting the response of each customer to the questionnaire or advertisement on the site, and response of each customer collected on the site,
Regardless of the form of the questionnaire or advertisement, storage means for saving with a predetermined specification suitable for a predetermined analysis method, and preset according to the type of the questionnaire or advertisement, or according to an analysis result to be obtained An automatic analysis system for net-collected data, comprising: analyzing means for analyzing the collected and stored responses of each customer based on various explanatory variables, objective variables, and narrowing conditions set in advance.

According to a twentieth aspect of the present invention, there is provided a system for automatically analyzing data collected by using a network, wherein a plurality of questionnaire templates or advertisement templates are used to provide attributes to each customer from a plurality of questionnaire templates or advertisement templates. Distribution means for distributing the questionnaire or advertisement selected in accordance therewith, collection means for collecting the response of each customer to the questionnaire or advertisement on the site, and response of each customer collected on the site,
Regardless of the form of the questionnaire or advertisement, storage means for saving with a predetermined specification suitable for a predetermined analysis method, and preset according to the type of the questionnaire or advertisement, or according to an analysis result to be obtained Analyzing means for analyzing the collected and stored customer responses based on various explanatory variables, objective variables, and narrowing conditions set in advance, and storing means for storing the result of the analysis, The distribution means is an automatic network collection data analysis system that reflects the analysis result of both the questionnaire and the advertisement in the distribution of any one of the questionnaire and the advertisement thereafter.

[0029]

Embodiments of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing an embodiment of an automatic analysis system for net collected data according to the present invention. The automatic analysis system 1 for net collected data converts data collected using a computer network into a predetermined data. This is a system that performs automatic analysis using an analysis method.

For this reason, the automatic analysis system 1 for net collected data comprises a site 10 and a server 2 of the site 10.
0 through the Internet 70 and a number of client clients 80 (only one shown).

The site 10 is, for example, an EC (electronic commerce) site that provides goods and services, and
0, the questionnaire distribution module 31 for distributing the questionnaire from the site 10 to a large number of clients 80, and the response of each client 80 to the questionnaire to the site 1
There is provided a questionnaire collection module 32 that collects the information to zero, and a questionnaire analysis module 33 that analyzes the result of the questionnaire by applying a predetermined analysis method to the response of each collected client 80.

The questionnaire distribution module 31 converts the questionnaire selected from the plurality of questionnaire templates 34 by the questionnaire rule file 35 according to the attributes of each customer.
A questionnaire form 36 is provided on a screen 82 by the browser 81 of the distribution destination client 80, by giving an appropriate ID for customer identification and distributing it to the corresponding client 80.

The questionnaire collection module 32 collects the response of each client 80 to the questionnaire form 36, that is, the presence / absence of each customer's response and / or the content of the response. Regardless of the format of the 36, the questionnaire collection database (DB) 37 is stored in a predetermined common specification suitable for the analysis method used by the questionnaire analysis module 33.

The questionnaire analysis module 33 models an analysis method used by a specialist in statistical analysis. That is, the questionnaire analysis module 33 is based on various explanatory variables, objective variables, and narrowing conditions set in advance according to the type of the questionnaire, or
The analysis of each customer's response stored in the questionnaire collection database (DB) 37 is performed based on various explanatory variables, objective variables, and narrowing conditions set in advance according to the analysis result to be acquired. Are stored in a questionnaire analysis result database (DB) 38.

Here, various explanatory variables, target variables, and narrowing conditions set in advance according to the type of the questionnaire or the analysis result to be obtained are as follows. For example, when using a questionnaire form (questionnaire form) that differs according to the age of a customer and obtaining the collection rate in a bar graph, the age of each customer is an explanatory variable, and the collection rate of each questionnaire form (questionnaire form) is It is a target variable, and the age of 20s or the like is a narrowing condition. The analysis method used by the questionnaire analysis module 33 based on these explanatory variables, objective variables, and narrowing conditions uses regression analysis, multiple regression analysis, and other various analysis methods known in the field of statistical analysis. It is.

Then, the questionnaire distribution module 31
In order to reflect the analysis result of the questionnaire stored in the questionnaire analysis result database (DB) 38 together with the analysis result of the advertisement stored in the advertisement analysis result database (DB) 48, which will be described later, in the subsequent distribution of the questionnaire, The questionnaire rule file 35 updates the rule for selecting the questionnaire template 34 based on the result of the questionnaire analysis and the result of the advertisement analysis.

Specifically, the collection rate when the questionnaire template A is distributed is, for example, about 50% over the entire age group as shown in FIG. 3A, and the questionnaire template B is distributed. As shown in FIG. 3B, the recovery rate at that time is about 30% for the entire age group, but is 30%.
It is assumed that only the fee exceeds 50%, and that the collection rate when the questionnaire template C is distributed is about 20% over the entire age group, for example, as shown in FIG. 3 (c). Then, the questionnaire distribution module 31 updates the rule so that the questionnaire rule file 35 selects the questionnaire template A for a questionnaire of any age in order to reflect this result in the distribution of the subsequent questionnaire. In the case of a questionnaire by age, the questionnaire rule file 35 is selected so that the questionnaire template B is selected in the thirties and the questionnaire template A is selected in other ages.
Rules are updated.

The server 20 has an advertisement distribution module 41 for distributing advertisements from the site 10 to a large number of clients 80, an advertisement collection module 42 for collecting the response of each client 80 to the advertisements to the site 10, and a predetermined analysis. An advertisement analysis module 43 that analyzes the result of the advertisement by applying the technique to the collected responses of the clients 80 is provided.

The advertisement distribution module 41 assigns an advertisement selected by the advertisement rule file 45 according to the attribute of each customer from the plurality of advertisement templates 44 to the corresponding client 80 by assigning an appropriate ID for customer identification. The advertisement form 46 is transmitted to the client 8 of the distribution destination.
0 is displayed on the screen 82 by the browser 81. A purchase form 49 that can be switched from the advertisement form 46 is also displayed on the screen 8 according to the predetermined switching.
2 is displayed.

The advertisement collection module 42 responds to each of the clients 80 to the advertisement form 46 or the purchase form 49, that is, the site 10 by each customer in response to the advertisement.
And / or purchase records at the site 10. The collected responses of each customer are determined by the analysis method used by the advertisement analysis module 43 regardless of the form of the advertisement form 46 or the purchase form 49. Advertisement collection database (D
B) 47.

The advertisement analysis module 43 models an analysis method used by a statistical analysis expert. That is, the advertisement analysis module 43 includes various explanatory variables that are set in advance according to the type of advertisement, objective variables, and various explanatory variables that are set in advance according to analysis results to be acquired, The analysis of each customer's reaction stored in the advertisement collection database (DB) 47 based on the objective variable and the narrowing-down condition is performed. The analysis result is stored in the advertisement analysis result database (DB) 48. Has become.

Here, according to the type of advertisement, or
Various explanatory variables, target variables, and narrowing conditions set in advance according to the analysis result to be acquired are as follows. For example, when using a different advertisement template (advertisement form) for each customer age and acquiring their various effects (for example, operations such as clicking, purchasing, joining, and requesting materials) in a bar graph, the age of each customer is explained. Variables, various effects of each advertising template (advertising form) are target variables, and age 20s or the like is a narrowing condition. The analysis method used by the advertisement analysis module 43 based on these explanatory variables, objective variables, and narrowing conditions employs regression analysis, multiple regression analysis, and other various analysis methods known in the field of statistical analysis. It is.

The advertisement distribution module 41 converts the advertisement analysis result stored in the advertisement analysis result database (DB) 48 into a questionnaire analysis result database (DB).
The advertisement rule file 45 updates the rule for selecting the advertisement template 44 based on the analysis result of the advertisement and the analysis result of the questionnaire in order to reflect the analysis result of the questionnaire stored in 38 and the subsequent advertisement distribution. It has become.

Specifically, various effects (for example, operations such as clicking, purchasing, joining, and requesting materials) when the advertisement template A is distributed are, for example, as shown in FIG. For example, as shown in FIG. 3 (b), various effects when the advertisement template B is distributed are about 30% for all age groups, but only for those in their thirties. %, And various effects when the advertising template C is distributed are assumed to be about 20% over the entire age group, for example, as shown in FIG. 3C. Then, the advertisement distribution module 41 updates the rule so that the advertisement rule file 45 selects the advertisement template A for an advertisement of any age in order to reflect this result in the subsequent distribution of the advertisement. 3 for age-specific ads
Advertising template B for 0s, advertising template A for other ages
The rule of the advertisement rule file 45 is updated so as to select.

The server 20 has a customer / purchase collection module 51 for collecting customer attributes or purchase histories, and a customer database (DB) 5 for storing the collected customer attributes.
2 and a purchase history database (DB) 53 for storing collected purchase histories, and a scheduler 61 for managing a distribution schedule of a questionnaire or an advertisement in the site 10 is provided.

Next, the operation of the above embodiment will be described.
This will be described with reference to the flowchart shown in FIG.

The distribution schedule of the questionnaire or advertisement at the site 10 is managed by the scheduler 61. That is, the server 20 determines whether it is time to distribute a questionnaire or an advertisement (step S1),
If it is a distribution timing, it is determined whether it is a distribution timing of a questionnaire or an advertisement (step S2).

When distributing the questionnaire, first, the analysis result of the questionnaire stored in the questionnaire analysis result database (DB) 38 and / or the analysis result of the advertisement stored in the advertisement analysis result database (DB) 48 are referred to. It is determined whether or not the questionnaire is present (step S11), and when it is referred, the questionnaire distribution module 31 refers to it (step S12).

Next, the questionnaire selected by the questionnaire rule file 35 from the plurality of questionnaire templates 34 according to the attributes of each customer obtained by referring to the customer database (DB) 52 is sent to the questionnaire distribution module 31.
Distributes the attached client ID to the corresponding client 80 (step S13).

At the time of selecting the questionnaire to be distributed at this time, the questionnaire distribution module 31 uses the analysis result of the questionnaire obtained by referring to the questionnaire analysis result database (DB) 38 and / or the advertisement analysis result database (DB) 48. In addition to reflecting the analysis results of the advertisement obtained by referring, the purchase history database (D
B) The purchase history obtained by referring to 53 is also reflected.

Questionnaire form 3 distributed in this way
6 is displayed on the screen 82 by the browser 81 of the client 80 of the distribution destination,
You can answer the questionnaire by operating 0.

Next, the questionnaire collection module 32
Collects the response of each client 80 to the questionnaire form 36, that is, the result of the questionnaire having the customer ID (presence / absence and / or answer content of each customer) (step S14).

At this time, the questionnaire results (reactions of each customer) are collected in a questionnaire collection database (DB) with predetermined common specifications suitable for the analysis method used by the questionnaire analysis module 33, regardless of the form of the questionnaire form 36. 37.

Next, the questionnaire analysis module 33
However, various explanatory variables, objective variables, and narrowing conditions set in advance according to the type of questionnaire, based on various explanatory variables, objective variables, and narrowing conditions, or according to the analysis results to be obtained. Based on the result, the questionnaire result (reaction of each customer) stored in the questionnaire collection database (DB) 37 is analyzed (step S15).

The analysis result of the questionnaire analyzed in this manner is stored in a questionnaire analysis result database (DB) 38.
(Step S16).

On the other hand, when the advertisement is distributed, first, the analysis result of the advertisement stored in the advertisement analysis result database (DB) 48 and / or the analysis result of the questionnaire stored in the questionnaire analysis result database (DB) 38 are obtained. It is determined whether or not to refer (step S21), and if so, the advertisement distribution module 41 refers to it (step S22).

Next, according to the attributes of each customer obtained by referring to the customer database (DB) 52, the advertisement distribution module 41 selects the advertisement selected by the advertisement rule file 45 from the plurality of advertisement templates 44. The customer ID is attached and distributed to the corresponding client 80 (step S2).
3).

In selecting the advertisement to be distributed at this time, the advertisement distribution module 41 analyzes the advertisement obtained by referring to the advertisement analysis result database (DB) 48 and / or the questionnaire analysis result database (DB).
In addition to reflecting the analysis result of the questionnaire obtained by referring to 38, the purchase history obtained by referring to the purchase history database (DB) 53 is also reflected.

The advertisement form 46 thus distributed is
Since the information is displayed on the screen 82 by the browser 81 of the client 80 of the distribution destination, the customer can operate the client 80 to view the advertisement.

Next, the customer who saw the advertisement form 46
It is determined whether or not a predetermined switching operation for switching the display of the screen 82 to the purchase form 49 is performed (step S2).
4) When the switching operation is performed, the purchase form 49 is displayed on the screen 82 (step S31), so that the customer can operate the client 80 to execute the purchase action. Then, it is determined whether or not the customer has performed a purchasing action based on the purchase form 49 (step S3).
2).

Next, the advertisement collection module 42 responds to each of the clients 80 to the advertisement form 46 or the purchase form 49, that is, the advertisement result having the customer ID (the access record and / or the access to the site 10 by each customer according to the advertisement). Or, a purchase record at the site 10 is collected (step S41).

The advertisement results (reactions of each customer) collected at this time are collected according to a predetermined common specification suitable for the analysis method used by the advertisement analysis module 43, regardless of the form of the advertisement form 46 or the purchase form 49. It is stored in a database (DB) 47.

Next, the advertisement analysis module 43 executes various explanatory variables set in advance according to the type of advertisement,
An advertisement result (AD) stored in the advertisement collection database (DB) 47 based on a target variable and a narrowing condition, or based on various explanatory variables, a target variable, and a narrowing condition set in advance according to an analysis result to be acquired. The response of each customer is analyzed (step S42).

The analysis result of the advertisement analyzed in this manner is stored in the advertisement analysis result database (DB) 48 (step S43).

In the above embodiment, the server 20
A questionnaire processing unit including a questionnaire distribution module 31, a questionnaire collection module 32, a questionnaire analysis module 33, and the like;
Advertisement collection module 42 and advertisement analysis module 43
And the like, but the present invention is not limited to this. For example, it is possible to provide only one of the questionnaire processing unit and the advertisement processing unit.

In the above-described embodiment, the questionnaire template 34 and the questionnaire rule file 35 are provided in cooperation with the questionnaire delivery module 31. However, the present invention is not limited to this. Without providing the rule file 35, the questionnaire distribution module 31 may be configured to distribute the questionnaire by an appropriate method.

In the above embodiment, the advertisement template 44 and the advertisement rule file 45 cooperating with the advertisement distribution module 41 are provided. However, the present invention is not limited to this.
For example, without providing the advertisement template 44 and / or the advertisement rule file 45, the advertisement distribution module 41 may be configured to distribute the advertisement by an appropriate method.

In the above-described embodiment, the site 10 is configured by the single server 20. However, the present invention is not limited to this. For example, the site 10 may be configured by a plurality of servers 20, 20,. In this case, the customer database (DB) may be configured as a single customer database (DB) 52 for storing customer attributes collected by a plurality of servers 20, 20,. It is possible.

In the above embodiment, the present invention is applied to a single site 10. However, the present invention is not limited to this. For example, a plurality of sites 10, 10,... In this case, the customer database (DB) is a common customer database (D) that stores customer attributes collected at a plurality of sites 10, 10,.
B) It is possible to use a single configuration as 52.

Furthermore, the method of reflecting the questionnaire analysis result / advertisement analysis result in the subsequent questionnaire distribution / advertisement distribution is a method that can be expected to provide a better result in the subsequent questionnaire / advertisement. , And can be reflected in any way.

[0071]

As described above, the present invention distributes a questionnaire or an advertisement from a site to a large number of customers, collects the response of each customer to the questionnaire or an advertisement on the site, and collects a predetermined analysis method. The system was configured to analyze the results of the survey or advertisement by applying it to customer responses, and furthermore, the results of the analysis were configured to be reflected in the distribution of subsequent surveys or advertisements. In addition, it is possible to analyze a customer's response to a questionnaire or an advertisement, thereby effectively utilizing customer data collected using a network.

[Brief description of the drawings]

FIG. 1 is a block diagram showing an embodiment of an automatic analysis system for net collected data.

FIG. 2 is a flowchart showing the operation of the device of FIG.

FIG. 3 is a graph showing an example of an analysis result of a questionnaire / an analysis result of an advertisement.

[Explanation of symbols]

 1 Automatic Analysis System of Net Collected Data 10 Site 20 Server 31 Questionnaire Delivery Module 32 Questionnaire Collection Module 33 Questionnaire Analysis Module 34 Questionnaire Template 35 Questionnaire Rule File 36 Questionnaire Form 37 Questionnaire Collection Database (DB) 38 Questionnaire Analysis Result Database (DB) 41 Ad distribution module 42 Ad collection module 43 Ad analysis module 44 Ad template 45 Ad rule file 46 Ad form 47 Ad collection database (DB) 48 Ad analysis result database (DB) 49 Purchasing form 51 Customer / purchase collection module 52 Customer database (DB) ) 53 Purchasing history database (DB) 61 Scheduler 70 Internet 80 Client 81 Browser 82 screen

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 13/00 540 G06F 13/00 540P

Claims (20)

[Claims] 1. A method for automatically analyzing data collected using a network, comprising: distributing a questionnaire or an advertisement from a site to a plurality of customers; collecting responses of each customer to the questionnaire or the advertisement on the site; Analyzing the results of the questionnaire or advertisement by applying a predetermined analysis method to the collected customer responses,
An automatic analysis method of net collected data, characterized in that: 2. A method for automatically analyzing data collected using a network, comprising: distributing a questionnaire or an advertisement from a site to a plurality of customers; collecting responses of each customer to the questionnaire or the advertisement on the site; Analyzing a result of the questionnaire or advertisement by applying a predetermined analysis method to the collected responses of the customers, and reflecting the result of the analysis in a subsequent questionnaire or advertisement distribution. Automatic analysis of collected data. 3. The network collection according to claim 1, wherein the questionnaire or advertisement is selected from a plurality of questionnaire templates or advertisement templates and distributed according to the attributes of each customer. Automatic data analysis method. 4. The response of each customer collected on the site is:
4. The automatic analysis method of net collection data according to claim 3, wherein the data is stored in a predetermined specification suitable for the analysis method, regardless of the form of each of the questionnaire templates or the advertisement templates. 5. The analysis method according to claim 1, wherein the collected responses of the customers are analyzed based on various explanatory variables, objective variables, and narrowing conditions set in advance according to the type of the questionnaire or the advertisement. 3. The automatic analysis method of net collection data according to claim 1 or 2, wherein 6. The analysis method according to claim 1, wherein the collected responses of each customer are analyzed based on various explanatory variables, objective variables, and narrowing conditions set in advance according to an analysis result to be obtained. 3. The automatic analysis method of net collection data according to claim 1 or 2. 7. The automatic analysis method of net collection data according to claim 2, wherein the analysis result of both the questionnaire and the advertisement is reflected in the distribution of any one of the questionnaire and the advertisement thereafter. 8. A method of automatically analyzing data collected using a network, comprising: providing a plurality of customers from a site with a questionnaire or a survey selected from a plurality of questionnaire templates or advertisement templates according to the attributes of each customer; Distribute the advertisement, collect the response of each customer to the questionnaire or the advertisement on the site, save them in a predetermined specification suitable for a predetermined analysis method, regardless of the form of the questionnaire or the advertisement, Based on various explanatory variables, objective variables, and narrowing conditions that are set in advance according to the type of advertisement, or that are set in advance according to the analysis result to be obtained, the responses of the collected and stored customers are described. An automatic analysis method of net collected data, characterized by analyzing. 9. A method for automatically analyzing data collected using a network, comprising: providing a plurality of customers from a site with a questionnaire selected from a plurality of questionnaire templates or advertisement templates according to the attributes of each customer; Distribute the advertisement, collect the response of each customer to the questionnaire or the advertisement on the site, save them in a predetermined specification suitable for a predetermined analysis method, regardless of the form of the questionnaire or the advertisement, Based on various explanatory variables, objective variables, and narrowing conditions that are set in advance according to the type of advertisement, or that are set in advance according to the analysis result to be obtained, the responses of the collected and stored customers are described. Analyze, and reflect the analysis result of both the questionnaire and the advertisement in the distribution of any one of the questionnaire or the advertisement thereafter Thereby, automatic analysis method of the net collected data, characterized in that. 10. The net collected data according to claim 1, wherein the response of each customer to the questionnaire is presence / absence and / or content of each customer's response to the questionnaire. Automatic analysis method. 11. The system according to claim 1, wherein each customer's response to the advertisement is a record of access to the site and / or a purchase of the site by each customer in response to the advertisement. Automatic analysis method of the collected net data described. 12. A system for automatically analyzing data collected by using a network, comprising: a delivery means for delivering a questionnaire or an advertisement from a site to a large number of customers; and a response of each customer to the questionnaire or the advertisement to the site. Collecting means for collecting, and analyzing means for analyzing the result of the questionnaire or the advertisement by applying a predetermined analysis method to the response of each of the collected customers, characterized by comprising: Automatic analysis system. 13. A system for automatically analyzing data collected using a network, comprising: a delivery unit that delivers a questionnaire or an advertisement from a site to a large number of customers; and a response of each customer to the questionnaire or the advertisement to the site. Collecting means for collecting, and analyzing means for analyzing the result of the questionnaire or the advertisement by applying a predetermined analysis method to the collected responses of the customers, the distributing means further comprising: An automatic analysis system for net collected data, which is reflected in the distribution of questionnaires or advertisements. 14. The distribution unit according to claim 12, wherein the distribution unit selects and distributes a questionnaire or an advertisement from a plurality of questionnaire templates or advertisement templates in accordance with the attributes of each customer. Automatic analysis system for net collected data. 15. A storage means for storing a response of each customer collected on the site according to a predetermined specification suitable for the analysis method, regardless of a form of each questionnaire template or each advertisement template. 15. The automatic analysis system for net collected data according to claim 14, wherein: 16. The analysis means analyzes the collected responses of each customer based on various explanatory variables, objective variables, and narrowing conditions preset according to the type of the questionnaire or advertisement. Claim 1.
14. The automatic analysis system for net collection data according to claim 2 or claim 13. 17. The system according to claim 17, wherein the analyzing unit analyzes the collected responses of the customers based on various explanatory variables, objective variables, and narrowing conditions set in advance according to an analysis result to be acquired. 14. The automatic analysis system of net collection data according to claim 12 or claim 13. 18. The method according to claim 13, wherein the distribution unit reflects the analysis result of both the questionnaire and the advertisement in a subsequent distribution of any one of the questionnaire and the advertisement. Analysis system. 19. A system for automatically analyzing data collected by using a network, comprising: providing a plurality of questionnaires or advertisement templates to a plurality of customers from a site; A distribution unit that distributes an advertisement; a collection unit that collects a response of each customer to the questionnaire or advertisement to a site; and a predetermined analysis of a response of each customer collected to the site, regardless of the form of the questionnaire or advertisement. A storage means for storing with predetermined specifications suitable for the method; and various explanatory variables, objective variables, and refinement that are preset according to the type of the questionnaire or the advertisement, or preset according to the analysis result to be acquired. Analysis means for analyzing the collected and stored customer responses based on conditions. Automatic analysis system of net collected data characterized by. 20. A system for automatically analyzing data collected by using a network, comprising: providing a plurality of customers from a site with a questionnaire selected from a plurality of questionnaire templates or advertisement templates according to the attributes of each customer; A distribution unit that distributes an advertisement; a collection unit that collects a response of each customer to the questionnaire or advertisement to a site; and a predetermined analysis of a response of each customer collected to the site, regardless of the form of the questionnaire or advertisement. A storage means for storing with predetermined specifications suitable for the method; and various explanatory variables, objective variables, and refinement that are preset according to the type of the questionnaire or the advertisement, or preset according to the analysis result to be acquired. Analysis means for analyzing the collected and stored customer responses based on conditions; and a result of the analysis Storing means for storing, wherein the distribution means reflects the analysis result of both the questionnaire or the advertisement in the distribution of any one of the questionnaire or the advertisement thereafter, the net collection data characterized by the above-mentioned. Automatic analysis system.