JP2001331730A - Distribution method of exchangeable storage medium and advertisement method and apparatus using internet - Google Patents

Abstract

(57) [Summary] (Modified) [Problem] A mass exposure type unidirectional media centering on mass media and an interactive media using the Internet can be transmitted through an entertainment program (software). By merging, the advertisement effect can be enhanced, and an advertisement system capable of measuring the advertisement effect is realized. A content including image data that can be participated by a general consumer is created, and exchangeable storage media such as a CD-ROM and a DVD recording the content are widely distributed to the general consumer. Enabling a general consumer to browse a web page provided by the web server assigned to a specific URL address of the Internet specified in advance by the link function realizing means recorded in the exchangeable storage medium; The main
Provided are an advertisement method and apparatus that enhances the effect of advertisement by enabling general consumers to browse advertisements prepared in advance on a page.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an Internet URL (Uniform) designated in advance in an environment in which general consumers can participate by incorporating image data, and can be connected to the Internet and browse web pages.
Resource Locator) to indicate the URL
Since the system requires data transmission to the web server at the address, an exchange that creates content containing information that allows browsing of web pages provided by the web server and records the content Type storage media CD-ROMs and other exchangeable storage media are widely distributed to the general consumer, and the general consumer indicates the URL address of the Internet recorded on the content, so that the web page provided by the web server can be used. The present invention relates to an advertisement method and apparatus for providing an advertisement provided by an advertiser provided.

[0002]

2. Description of the Related Art Conventional advertising methods include one-way advertisements that increase the advertising effect by distributing a large amount of media from advertisers to general consumers as seen in advertisements in mass media; There are advertisements for specific consumers who have a desire to purchase a specific product or service as seen in advertisements using the Internet, and the latter can provide information according to the reaction of the consumer and both Directional advertising is known.

[0003] As seen in advertisements in the mass media, one-way advertisements that increase the effect of advertising by distributing a large amount of media to general consumers, as well as diversifying consumer preferences and purchase desires, Mass media itself has also been diversified, as represented by multi-channel television. Advertisement methods for providing programs such as television and radio, which are the center of mass media, and for viewers who watch the programs, often have no relationship between the program itself and the advertisement provided by the advertiser. Producing programs such as television, radio and the like is enormous. For this reason, one-way advertising, which increases the advertising effect by distributing a large amount of media to general consumers or broadcasting widely by radio waves, cannot be said to be an efficient advertising method compared to the required cost. In addition, the measurement of advertising effectiveness in one-way advertisements is performed in TV and radio audience ratings surveys for a certain number of monitor homes, magazine circulation surveys, and in street advertisements, traffic volume surveys on the road immediately before, etc. The measurement of advertising effectiveness based on these studies is ambiguous as to whether it accurately measures advertising effectiveness. In order to accurately measure the effects of these advertisements, a large amount of manpower and a large amount of cost are indispensable, such as conducting a questionnaire survey using human tactics.

As advertisements using the Internet, which are examples of interactive advertisements, there are banner advertisements posted on web pages and so-called electronic mails sent to holders of electronic mail addresses registered in advance. There is a push type advertisement. In these advertising methods using the Internet, almost no advertisement can be made to general consumers who do not access the web page displaying the banner advertisement or general consumers who do not register an e-mail address in advance. However, the degree of exposure to advertising, which is the purpose of advertising to the general consumer, is extremely low compared to other media. In addition, Internet users often use the Internet for a clear purpose, and when banner advertisements that are not required are displayed on the monitor screen of their own computer, they often find it unpleasant and therefore eliminate banner advertisements. Software has also been released, and in some cases it is difficult to achieve the desired advertising effectiveness.

In an advertisement method using the Internet, personal information of a user may be required in advance when browsing or using the web page. However, such personal information may be used for purposes other than the purpose for which the user provided personal information. It can be used, and problems have been pointed out from the viewpoint of protecting personal information and privacy of users.

[0006]

As a method of distributing an exchangeable storage medium such as a CD-ROM on the premise of the use of the Internet, a CD-RO attached to an Internet-related magazine or a personal computer-related magazine is used.
M is known. In the data recorded on these CD-ROMs, Internet URLs (Uniform
Resource Locator) is recorded, and in an environment where it is possible to browse the web page by connecting to the Internet, by instructing the URL, the data is transmitted to the web server storing the web data of the URL address. Because it is a mechanism to request,
It is possible to browse the web page. However, other content that enhances advertising effectiveness is CD
-It is not recorded in the ROM, and high advertising effectiveness cannot be expected. In the age of media diversification, there are many media for advertising, and in order to enhance its effectiveness, an advertising method that uses multiple media efficiently according to the suitability of each media is required. I have. As an exchangeable storage medium including contents for advertisement, there is a CD-ROM attached to a paid magazine or the like. However, these CD-ROMs are of such a degree that the web page provided by the web server can be accessed by pointing to the URL address of the Internet recorded therein.
It cannot be said that the recording capacity of an exchangeable storage medium such as an OM or DVD capable of recording a large amount of data is fully utilized. With the diversification of media, in order to obtain an effective advertising effect, instead of using only a single media, use of the Internet and an advertising method using an exchangeable storage medium such as a CD-ROM Is required.

[0007]

Means for Solving the Problems To solve the above-mentioned problems, the interest of general consumers is increased by using image data and audio data whose data size is larger than text data such as still images and moving images. In the environment where you can create a program to be run and connect to the Internet and view the web page by connecting to the Internet, the Internet URL (Unif
Orm Resource Locator) by a general consumer instructing a Web server at the URL address to request the transmission of data. By widely distributing the storage medium to the general consumers together with flyers and brochures, it becomes possible to expose a large amount to the general consumers. CD-ROMs and DVDs can record a large amount of data such as image data and audio data having a larger data size than text data, and can record still images, moving images, audio, and the like. . Further, even if these images are to be recorded on a paper medium, moving images and audio cannot be recorded, and even when a still image is recorded, the cost is inevitably high on a paper medium. . On the other hand, CD-ROM
And DVDs, despite their large capacity, are inexpensive, so they are free for general consumers and consumers,
Alternatively, it can be distributed by attaching it to a paid or free paper medium. CD-ROMs and the like can be widely distributed along with flyers and pamphlets that are paid and free paper media. Programs recorded on exchangeable storage media such as CD-ROMs and DVDs can be edited with a large amount of data such as images and sounds, so programs that interest many consumers are created and provided. It is possible to do. General consumers can watch the program recorded on the CD-ROM or DVD and participate in the program. Using a personal computer or a home computer game machine, the program is accessed many times, and the consumer-participating program progresses while transferring data. Each time a consumer visits a web page that offers a program,
The general consumer browses the advertisement prepared by the advertiser on the web page in advance, and can achieve the advertising effect expected by the advertiser.

[0008] The program recorded on the CD-ROM or DVD needs to be accessible to the general consumer via the Internet. The Internet URL (Uniform Resource Locat) specified in advance is stored in the CD-ROM or DVD.
or), a link function realizing means that requests the web server at the URL address to transmit data by instructing a general consumer is incorporated, so that the data recorded on a CD-ROM or DVD is stored. If a general consumer who browses the program is interested, the link function implementing means can easily access a web page specified in advance. Consumers can access the necessary system for each program by accessing the web page that provides the program on the Internet web server, and can proceed with the program while transferring data Becomes In this manner, the creation of a general consumer participation program utilizing the interactivity of the Internet can be easily realized, and the advertisement of the advertiser is also delivered to the general consumer every time the above data is transferred. An effective advertising method can be realized.

In order for a program participant to access a system on the CD-ROM or the Internet web server many times in order to advance the program,
Each time you browse the advertiser's advertisement. Since the program provider is clearly indicated to the general consumer and the motivation of the participant to participate in the program is clear, the general consumer will not be able to show unintended advertisements and participate in the program. Are easy to accept ads. Further, the advertising surface can be arbitrarily set by editing the web page. It will also be possible to widely introduce the contents of the advertiser's web page. Participants can participate in the program without worrying about privacy misuse, because the advertiser also specifies the responsibility. When the "membership management and point addition system" is constructed on a database that can exchange data with the system on the Internet web server, the data of the program participants can be analyzed and the CD-ROM and DVD can be analyzed. It is possible to submit data necessary for marketing such as distribution efficiency, audience rating of programs, and effect measurement such as access to the homepage of the organizer. Since the member data of the program participant remains in the database server, it is easy to connect to the next program even after the program ends, and the member can be taken in as a fan.

[0010] By linking the mass-exposure type advertisement and the interactive advertisement on the Internet with the general consumer participation program on the CD-ROM, deeper marketing communication is established between the advertiser and the advertising company, and the quality is improved. It is possible to provide a high advertising strategy.

[0011]

BEST MODE FOR CARRYING OUT THE INVENTION As contents that can be participated by general consumers, programs edited using large amounts of data such as image data such as still images and moving images and audio data together with text data are considered. Can be The following can be considered as examples. It is necessary to include at least one content including image data that a general consumer can participate in. However, the content may include not only one content but also a plurality of contents.

[0012] Example 1 "Popular voting for submitted works". From general consumers, people, photos, manga, pictures, designs, Kawayanagi, haiku, etc.
Works for novels and pet characters (hereinafter referred to as works) will be recruited, and the contest for the submitted works will be sponsored by advertisers. The application method is on the web on the Internet.
In the "application system" constructed on the server, a personal computer, a game machine, a telephone, or the like is used to register images, photos, moving images, still images, sounds, characters, and the like. The organizers will judge the nominated works from among the submitted works, and the attractions such as games using these works,
Create a contest program (hereinafter referred to as a program) edited with photos, videos, still images, audio, text, etc., and create a CD-ROM / D
In addition to recording on an exchangeable storage medium such as a VD, the exchangeable storage medium must point to a URL (Uniform Resource Locator) of the Internet specified in advance in an environment where the Internet can be accessed and a web page can be viewed. By the web at that URL address
Since the system is configured to request the server to transmit data, information that allows browsing of a web page provided by the web server is recorded. The exchangeable storage medium will be widely distributed to the general consumers alone, together with flyers and pamphlets, or by a magazine insert. CD-R
The content is reproduced on a personal computer having a reproduction capability of OM or DVD or a game machine with a communication function, and if necessary, browses a web page provided by the web server and recorded in advance on the exchangeable storage medium. By indicating the information that is possible, a vote is made for the “submission popularity vote” built on the web server.
The data transfer in the "voting system" is counted by the "member management / voting system" and the "voting tally system" on the database server constructed on the web server. The above "voting tally system"
The results of the above are judged and judged by the organizer, and prizes and prizes are awarded by the organizer of the entry popularity vote to the selected works, the applicants, and all or a specific number of the voters. . A general consumer can watch a program recorded on an exchangeable storage medium such as a CD-ROM or a DVD and participate in the program. Using a personal computer or a home computer game machine, the program is accessed many times, and the consumer-participating program progresses while transferring data. The web where general consumers provide programs
Each time the page is accessed, the general consumer browses the advertisement prepared by the advertiser on the web page in advance, and can achieve the advertisement effect expected by the advertiser.

Example 2 “Jigsaw puzzle treasure hunt”
A program in which exchangeable storage media such as CD-ROMs and DVDs are given tasks such as treasure hunting, criminal hunting, jigsaw puzzles, and quizzes, and they compete to find out how quickly one or more people can get an answer. Specifically, a game in which the place of a treasure can be found by completing a jigsaw puzzle is recorded and distributed in the same manner as in Example 1. The story of the program (for example, someone who went to search for treasure was attacked and killed. Photos, maps, etc. that seemed to have treasures owned by them were torn down and blown away by the wind Chili Chili will fall apart)
General consumers who have seen the guessed photos and maps before the breach. General consumers gather photos and maps of broken pieces based on inferences learned from themselves or others,
Using a personal computer game machine or telephone,
Restore the pieces of photos and maps. One piece of junk is equivalent to one piece of jigsaw puzzle. Since the pieces are randomly recorded in a file constructed on a web server on the Internet, ordinary consumers cannot take the pieces freely and will have to access them repeatedly and try and error. Since the number of pieces is limited, the user accesses the "hint information system" to infer the location of the pieces and obtains pieces. The general consumer can also select other methods. For example, "mail system", "bulletin board system",
Using a "group distribution system", gathering and exchanging pieces of information that are deemed necessary by other general participants in this game (for example, presenting information of pieces that are necessary to the "message board system"). And negotiate with the other consumers who have accessed it via the "mail system" to exchange the pieces, and both parties can exchange if necessary.) By using these two methods together,
Restore maps and find places with treasures. The answers are registered in the "answer system" on the server and counted in the "member management and answer system" on the database server capable of data transfer. Prizes and prizes will be awarded by the organizer according to the order in which the correct answer is given the fastest. A general consumer can watch a program recorded on an exchangeable storage medium such as a CD-ROM or a DVD and participate in the program. Using a personal computer or a home computer game machine, the program is accessed many times, and the consumer-participating program progresses while transferring data. Each time a consumer visits a web page that offers a program, the advertiser gives the advertiser
By browsing the advertisement prepared in advance on the page, the advertisement effect expected by the advertiser can be improved.

Example 3 "Golf Fighting Game" CD-RO
A program in which competition games such as sports are programmed on an exchangeable storage medium such as an M / DVD, and more specifically, a "golf battle game" in which simulated experience competitions with professional golfers at famous golf courses are possible. Edit and create a program and distribute it as in Example 1. The general consumer can play the golf course on the above-mentioned course constructed on a web server of the Internet by using a personal computer game machine or a telephone or the like. Quantification of weather conditions such as wind strength and direction, quantification of course attack (expected), quantification of play results, and animation of the professional golfer's body and swing form etc. The user accesses the "opponent system", selects a specific professional golfer who wants to compete, and downloads the above numerical values and animation of the professional golfer to a personal computer / game machine or telephone. Next, the handy with the opponent is registered in the "handy score card system" constructed on the web server, and the game starts. The score result is automatically recorded in the "handy score card system" for each one-hole. The scores and results of the competition are counted in the “Handy Scorecard System” and the “Member Management / Score / Win / Loss Tallying System” on a database server that can exchange data. Prizes and prizes are awarded by the organizer to high scorers and winners in the “score / win / loss summary system”. For general consumers, this C
The user can watch a program recorded on an exchangeable storage medium such as a D-ROM or a DVD and participate in the program. Using a personal computer, a home computer, a game machine, a telephone, or the like, a program is accessed many times, and a consumer participation type program progresses while transferring data. Each time a general consumer accesses a web page that provides a program, the general consumer browses the advertisement prepared by the advertiser on the web page in advance, and the advertisement effect expected by the advertiser can be improved. it can.

Example 4 “Wide show news program on the web” On an exchangeable storage medium such as a CD-ROM / DVD,
Animations (moving images) and dramatic images (still images), and topics with the theme of manga, are edited and created as wide show news programs, and distributed in the same manner as in Example 1. After watching this wide show news program, those who participate in the subsequent wide show news program will have the following roles: (1) interviewer (reporter) (2) critic (3) magazine company (4) viewer (Nojima) ), Etc., and apply to a "role application system" constructed on a web server on the Internet using a personal computer game machine or a telephone. (1) Interviewer (reporter) (2) The number of critic applicants is limited, so the number of applicants is selected by the organizer's lottery, a role code number is given, and prizes and prizes are awarded. (1) In the interviewer (reporter), (a) an "interview bulletin board system" dedicated to the manga artist and the interviewer is constructed on the server, and the contents of the interview are posted.
(2) critics, (3) magazine publishers, (4) viewer-only (b) “critic bulletin board system”, (c) “magazine bulletin board system”, (d) “viewer bulletin board system” It is constructed, and reviews, articles, opinions, rumors, etc. are posted to each. (3)
Prizes and prizes are also given by the organizer to the magazine company and the role of (4) viewers for the uniqueness of the content. (5) The organizer who plays the role of a newscaster edits the contents of the bulletin boards (a) to (d) and is published on the newscaster homepage (e) dedicated to newscasters built on the above server. You. The bulletin board (b) above
Until (d), any participant in this wide-show news program can access and view it. Each time a general consumer accesses a web page that provides a program, the general consumer browses the advertisement prepared by the advertiser on the web page in advance, and the advertisement effect expected by the advertiser can be improved. it can.

[0016]

FIG. 1 is a block diagram showing a basic configuration of a means for creating a general consumer participation program hosted by an advertiser according to an embodiment of the present invention. This system comprises a server (100) (UNIX) connected to the Internet (900).
(Registered trademark) or an operating system (110) such as Linux, a world wide web server (120), a mail server (130), a database server (140), etc.) and a LAN
A client system (200) (a personal computer and a web browser program, a mail program, a data communication program, an HTML creation program,
JAVA (registered trademark) creation program, image processing program, audio processing program, editing program, etc.), CD-ROM master creator (300) (CD-R creation program built in client system (200)) Or a CD-R drive connected to the client system (200)), an image input scanner (400) connected to the client system (200), a video input device (500) (client system) (200) can be replaced by a video caption card built in), audio input device (600) (client
(It can be replaced by a sound card built in the system (200)). The server (100) operates a world wide web server (120), a mail server (130), and a database server (140) under the control of an operating system (110) (hereinafter referred to as OS). In the meantime, data can be transferred via the OS. HTM on World Wide Web Server (120)
A program using a web display language such as L, JAVA or the like is operated to display a web page to a user connected via the Internet (900) so that the user can input information as needed. An advertisement is placed on the displayed web page. Mail server (1
30) performs one-to-one mail transfer and one-to-many mail transfer from a user connected via the Internet (900) or a client system (200).
An advertisement is added to the mail transmitted here. The database program (140) manages member IDs, passwords, mail addresses, nicknames, storage points, and the like. The client system (200) receives an image file (JPEG, GIF format) and a moving image file (GI) input using the image input scanner (400).
F format), a moving image file (AVI, MPEG format) input using the video input device (500), and an audio file (WAVE, AU) using the audio input device (600).
Format), edit the file and the text file sent by e-mail, and create a web display program using a web display language such as HTML or JAVA. This is further edited and a CD-ROM master is created by a CD-ROM master creating machine (300). A CD creator mass-produces a CD-ROM (700) from the original CD-ROM. The CD-ROM thus created is distributed in large quantities to general consumers.

FIG. 2 shows an embodiment in which Example 1 is adopted as content to which a general consumer can participate. When the applicant connects to the server (100) via the Internet (900) using the Internet connection means (10) such as a personal computer, a home computer game machine, and a mobile phone, the world wide web server (120) ), A web display program language such as HTML or JAVA is activated, a menu screen is displayed on the Internet connection means (10), and when a work application button is clicked, a work application screen is displayed. When the applicant fills in the necessary items according to the instructions on the work application screen and clicks the send button, the OS of the server (100) transfers information such as the applied work to the mail server (130). The mail server (130) generates an e-mail and sends the e-mail to the client system (200). Advertisers will review entries submitted as e-mails using the Client System (200) and identify those works that are deemed appropriate by the Client System (200).
It is used as a material of a web display program created in step (1) and is published on a world wide web server (120) of a server (100). In addition, the CD-ROM master creator (300) publishes the program as a program on the CD-ROM master and mass-produces the CD-ROM (700). The CD-ROM thus created is distributed in large quantities to general consumers. Consumers who want to participate in the program while watching the CD-ROM (700) (hereinafter referred to as "participants") can use the Internet connection means (1
Via the Internet (900) using the World Wide Web server (1)
When you connect to (20), a menu screen is displayed, and when you click the member registration button, a member registration screen is displayed.
An ID, a password, a mail address, a nickname, and the like are recorded on the server (140), and the user can participate in the program.
Registered participants connect to the World Wide Web server (120) of the server (100) and click the login button on the menu screen to request the input of ID and password. Click to display the voting screen.
Here, if necessary information is entered and the transmission button is clicked, the voting result is recorded in the database server (140) and points are added to the participants. At the time of the voting deadline, the organizer uses the client system (200) to determine the winner based on the voting data recorded and compiled in the database server (140), and to all participants, the tallied results,
Send an e-mail with an advertisement reporting the winner. Participants use the World Wide Web
After connecting to the server (120) and logging in, click the send mail button in the member menu screen and send the mail from the web mail send screen. The mail with the advertisement will be sent to the third party via the mail server (130). Points are added to the participants and recorded on the database server (140). When a participant votes in the voting system of the World Wide Web server (120),
Points are generated when posted on the bulletin board on the World Wide Web server (120) and are counted by the member management and point counting system on the database server (140), and the number of points reaches the number desired by the organizer. In this case, a prize and a prize will be given by the organizer.

An example in which Example 2 is adopted as content to which a general consumer can participate is as follows. The organizer creates a “Jigsaw puzzle treasure hunt” program using a web display language such as HTML or JAVA in the client system (200) and creates a CD-RO.
Create M (700) and distribute it to general consumers. Similarly, a web page in which files such as photographs and maps are randomly filed is created and posted on the world wide web server (120) of the server (100). CD-R
A consumer who wants to participate in a program after watching the OM (700) (hereinafter referred to as a participant) connects to the world wide web server (120) of the server (100) via the Internet (900) using the Internet connection means (10). When connected, a menu screen is displayed. When the member registration button is clicked, a member registration screen is displayed.
In 0), an ID, a password, a mail address, a nickname, and the like are recorded, and the user can participate in the program. Registered participants connect to the World Wide Web server (120) and click the login button on the menu screen to enter ID,
When a password is requested and entered correctly, a member menu screen is displayed, and when a “Jigsaw puzzle treasure hunt” button is clicked, a screen for requesting a fragment such as a photograph or a map is displayed. Many screens of photos and maps are prepared and are randomly filed, so you can not freely take the pieces you think you need, and the number of pieces is limited. Since it is made so that it is difficult to restore etc. only with this file, the participants received information from many other participants (Kakera)
It is programmed so that it cannot be restored unless it is taken. A bulletin board program with advertisement is set up on the World Wide Web server (120) so that the participant can search for the photograph, map, etc. (Kakera). In addition, in order to exchange information with other participants efficiently (including exchanging the above pieces), 1
A plurality of mail transmission programs (hereinafter referred to as group transmission) are installed on the mail server (130). An advertisement is added to the mail transmitted here, points are given to the sender, and the mail is recorded in the database server. Participants When the above photos and maps are restored, an e-mail will be sent to the organizer. Prizes and prizes will be awarded by the organizer according to the order in which the correct answer is given the fastest.

An example in which Example 3 is adopted as content to which a general consumer can participate is as follows. The host organizes web display languages such as HTML and JAVA in the client system (200) and VISU.
Using a computer programming language such as AL BASIC or VISUAL V ++, a competing game program for a computer is produced, a CD-ROM (700) is created, and distributed to general consumers. Also, a program including the parameters of the opponent for playing the game is created on a web page and posted on the world wide web server (120) of the server (100). A consumer (hereinafter referred to as a participant) who wants to participate in a program while watching the CD-ROM (700) uses the Internet connection means (10) to connect to the Internet (900).
When you connect to the World Wide Web server (120) of the server (100) via the, a menu screen is displayed, click the member registration button, the member registration screen is displayed, fill in the necessary items, and click the send button. An ID, a password, a mail address, a nickname, and the like are recorded on the server (140), and the user can participate in the program. Registered participants are servers (100)
Connect to the World Wide Web Server (120) and click on the login button on the menu screen.
When the password is requested and entered correctly, the member menu screen is displayed. When the game button is clicked, a game screen is displayed and a game can be played. At this time, the parameters (name, strength, etc.) and conditions (weather, etc.) of the opponent are set to the world wide web server (12).
0) via the database server (140) to the Internet connection means (10). Since a plurality of these parameters are prepared and appropriately changed, the participant can play against many opponents. The result of the game is recorded in the score win / loss totaling system on the database server (140), and the high scorers and winners are given prizes, prizes and the like from the organizer. A participant uses the World Wide Web server (12
After connecting to 0) and logging in, click the send mail button in the member menu screen and send mail from the send mail screen. A mail with advertisement will be sent to the third party via the mail server (130) and the participants will be sent The points are added and recorded on the database server (140).
When a participant votes on the voting system of the World Wide Web Server (120), points are generated when posted on the bulletin board on the World Wide Web Server (120), and membership management on the database server (140), The points are counted in the point counting system, and when the number of points reaches the number desired by the organizer, a prize and a prize are given from the organizer.

An example in which Example 4 is adopted as content to which a general consumer can participate is as follows. The organizer creates a wide-show program using web display languages such as HTML and JAVA in the client system (200) and animations (moving images) and dramatic images (still images) to create a CD-ROM (700). Distribute to consumers. The program following the wide show program is created as a web page and a bulletin board, and is created on the server (1).
00) on the World Wide Web server (120). A consumer (hereinafter referred to as a participant) who wants to participate in a program while watching the CD-ROM (700) uses the Internet connection means (10) to connect to the world wide web server (120) of the server (100) via the Internet (900). When you connect to ()), a menu screen is displayed. Click the member registration button. The member registration screen is displayed. Fill in the necessary items and click the send button. The ID, password, e-mail address, nickname, etc. are recorded in the database server (140). And can participate in the program. Registered participants are connected to the World Wide Web Server (120), click the login button on the menu screen, they are required to enter their ID and password. If they enter them correctly, the member menu screen is displayed, and if the word show button is clicked, the wide show will be displayed. The screen is displayed.
The wide show screen has a role assignment registration screen, an interview bulletin board, a critic bulletin board, a magazine bulletin board, and a viewer bulletin board. Participants can register in a registrable role, then view all bulletin boards and give opinions according to the role. Can be posted on the bulletin board of the participant's role. The organizer uses the client system (20
The content written on the bulletin board is edited by using the world wide web server (1) of the server (100).
20) Establish a newscaster homepage.

[0021]

The era of diversification of consumer preferences and media has entered an era in which it is extremely difficult for an advertiser to select an advertising medium or the like and to make an advertising strategy. Internet banner advertisements and push advertisements using the Internet use function (search system, etc.), information provision (news, etc.), and entertainment (fortune-telling, etc.) program provision, the purpose of use of the search system and the above programs is clear. It is often used by consumers, and in such a case, it is highly likely that these small-sized advertisements are ignored by consumers or become unpleasant advertisements when they flicker. The same is true for e-mail advertisements. At present, the contents of the above-mentioned programs are not edited with a large amount of data such as video and audio, and their attractiveness is poor compared with software such as home-use home computers and game machines. The present invention provides a CD-R
Edited with large amounts of data on exchangeable storage media such as OM,
This is an advertisement method by distributing programs in which general consumers participate as flyers and pamphlets through the Internet. In this system, the CD-R
This is an advertising system that allows advertisers to take initiatives as strategic advertising means, from the distribution of OMs to program contents and homepages, including the measurement of advertisers, instead of relying on advertising agencies. In addition, in the case of advertising using the Internet, the exposure level and the purpose of the user, which are the weak points of the current Internet advertising described above, are described in this advertising system. Participants can understand and participate in the program even if they publish the advertisement, so that the degree of exposure of the advertising surface can be presented in a wide range. Club membership is also possible. Furthermore, according to the present invention, it is possible to accurately measure the advertising effect when the present advertising method and device are used.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a basic configuration of a means for creating a general consumer participation program hosted by an advertiser according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing an embodiment of contents in which a general consumer can participate.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Internet connection means 100 Server 110 Operating system 120 World wide web server 130 Mail server 140 Database server 200 Client system 300 CD-ROM master making machine 400 Image input scanner 500 Video input device 600 Audio input device 700 CD-ROM

Claims (3)

[Claims] 1. A general consumer designates a pre-designated Internet URL (Uniform Resource Locator) in an environment in which a Web page can be browsed by connecting to the Internet, thereby transmitting data to a Web server at the URL address. Incorporating link function realizing means that is a mechanism that requests the general consumer, creates content containing image data that can be participated by general consumers, and provides the exchangeable storage medium that records the content to general consumers It is widely distributed, and it is assumed that a general consumer browses a web page provided by the web server assigned to a specific URL address of the Internet designated in advance by the link function implementing means recorded on the exchangeable storage medium. Enabled and advertiser prepared in advance on the web page That advertising method to increase the advertising effect by the general consumer advertising is making it possible to browse 2. A general consumer designates a pre-designated Internet URL (Uniform Resource Locator) in an environment where the user can connect to the Internet and browse a web page, thereby transmitting data to the web server at the URL address. An exchange-type storage medium that incorporates a link function realizing means configured to request the content, creates content including image data that can be participated by general consumers, and records the content. 3. The advertising method according to claim 1, wherein each time the web server is accessed, the number of accesses is recorded to measure the advertising effect of the advertising method.