JP2001325505A - Advertisement distribution and price settlement system using mobile communication terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system which handles a recording medium such as a portable telephone, etc., where advertisement view data are accumulated and stored similarly to a 'wallet' and uses it for price settlement. SOLUTION: An advertisement distributed together with advertisement view points set by an advertiser is obtained by a user's mobile communication terminal. When the user views the advertisement, the view points given to the advertisement are stored in the memory 12 in the mobile communication terminal. When the user buys a commodity or service, the user is given monetary privilege corresponding to the view points 121 and 122 stored in the memory, so that the mobile communication terminal such as a portable telephone can be used as a tool for price settlement.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to a portable telephone, a PHS,
The present invention relates to an advertisement distribution and payment system using a mobile communication terminal such as a car phone.

[0002]

2. Description of the Related Art The present applicant has obtained Japanese Patent No. 2948752 relating to a "distribution system using interactive media". According to this patent invention, in response to a request from a commercial (advertisement) client (company), an advertisement broadcast relating to the product or service of the advertisement client is transmitted through a telephone line or a CA.
The information is distributed via a two-way communication means such as a TV or the Internet, and the advertisement viewing data indicating that the user has viewed the advertisement through a monitor is cumulatively recorded on a recording medium connected to the monitor.

[0003] This patent invention is the forerunner of so-called incentive-type commercials, and for advertisers, it is possible to increase the effect of stimulating product demand by advertising and to clearly understand the correlation between advertisement viewing and product demand (sales performance). Therefore, there is an advantage that marketing and ordering / ordering can be performed accurately and promptly. On the other hand, there is an advantage that a user can receive a privilege (incentive) according to cumulative viewing of advertisements.

[0004]

As a specific embodiment of the above-mentioned patent invention, a center operating a system constructs a shopping mall on the Internet, and a registered user obtains a privilege obtained by cumulative advertisement viewing as described above. Is converted into electronic money, and can be used as a price in shopping at the shopping mall. In such an embodiment, the recording medium that accumulates and records the advertisement viewing data can be considered as a “wallet” owned by the user.

[0005] In particular, a mobile communication terminal represented by a portable telephone is capable of bidirectional data communication through a telephone line, has a monitor (display) for displaying received data, and has a recording medium (memory). Because it is built-in, it is suitable for use in the system of the above-mentioned patented invention, and it is now very common to own one mobile phone, and the owner always carries the mobile phone. Since it is customary, it would be very convenient if this could be substituted for a "wallet".

[0006] With the rapid spread of the Internet in recent years, so-called online shopping has been carried out for various commodities. For the settlement of the price, conventional settlement using a credit card, a prepaid card, a debit card or the like is performed. The method is adopted. At present, it is difficult to say that security is sufficiently secured when performing settlement using these cards on the Internet, and there is always a risk of unauthorized use due to forgery of cards.

[0007]

Accordingly, the present invention further develops the above-mentioned patented invention proposed by the present applicant, and treats a recording body for accumulating and recording advertisement viewing data in the same manner as a "purse" to settle the price. The purpose of the present invention is to provide a system for utilizing the information.

[0008] In order to achieve the above object, the present invention according to claim 1 provides a method for distributing an advertisement relating to a product or service of an advertisement client in response to a request from the advertisement client.
An advertisement distribution unit that distributes an advertisement with an advertisement viewing point set by the advertisement requester; and a mobile communication terminal carried by each user, which acquires and views an advertisement distributed by the advertisement distribution unit. The mobile communication terminal comprising: a display that enables the display; and a memory that stores the viewing point set for the advertisement when the user views the advertisement on the display for each product or service or each advertisement requester. When a user purchases a specific product or service or a product or service provided by a specific advertising client, a viewing point stored in memory for the specific product or service or the specific advertising client is The mobile communication terminal receives the financial benefit and receives the product or service. An advertisement delivery and payment system using a mobile communication terminal, further comprising memory rewriting means for subtracting a viewing point appropriated to the purchase from a current viewing point stored in a memory when a service is purchased. It is.

The present invention according to claim 2 provides an advertisement viewing point set by an advertisement client when delivering an advertisement relating to a product or service of the advertisement client in response to a request from the advertisement client. An advertisement distributing means for distributing an advertisement, a mobile communication terminal carried by each user, a display for acquiring and viewing an advertisement distributed by the advertisement distributing means, and a user receiving an advertisement on the display. And a memory for storing the viewing point set for the advertisement when viewing the advertisement. The advertisement requester distributes an advertisement relating to his / her own product or service through the advertisement distribution means. When purchasing a specific product or service or a product or service provided by a specific advertising client, Can be set arbitrarily as a limited viewing point that is effective only when the user has a limited viewing point, and a non-limited viewing point that does not specify a product or service or an advertisement client. A first storage area for storing a limited viewing point for each product or service related to the advertisement when viewing the advertisement or for each advertisement client; and a non-limited viewing area when the user views the advertisement with the unrestricted viewing point. A second storage area for storing viewing points, and when the user purchases a specific product or service or a product or service provided by a specific advertisement client,
With regard to the specific product or service or the specific advertisement client, the user can receive a monetary privilege corresponding to the limited viewing point stored in the first storage area of the memory, and can purchase unlimited products or services. An advertisement distribution and payment system using a mobile communication terminal, wherein a monetary privilege according to the unrestricted viewing point stored in the second storage area of the memory can be received.

According to a third aspect of the present invention, there is provided an advertisement distribution and payment system using the mobile communication terminal according to the first or second aspect, wherein the advertisement distribution means includes a plurality of advertisements on a homepage established on the Internet. It is characterized by delivering an advertisement relating to the product or service of the client.

[0011]

FIG. 1 is a schematic diagram showing an advertisement distribution system according to an embodiment of the present invention. This system is a system center 1 that manages and operates the entire system.
And an advertisement requester (client) 2 who contracts with the system center to request advertisement distribution, and a registered user 3 who carries a mobile communication terminal (hereinafter, referred to as a mobile phone) with the advertisement of the client.

The system center 1 establishes a homepage 4 on the Internet, and publishes an advertisement according to each client's request on this homepage. That is, the Internet or the homepage 4 functions as an advertisement distribution unit. Each user can access this homepage through the contract provider 5, and can display and browse advertisements on the display 11 (FIG. 2) of the mobile phone.

[0013] Since advertisements of a large number of clients are posted on the homepage, it is preferable that the advertisement of a desired product or service (hereinafter, simply referred to as a product) is easily and quickly browsed by the user in a hierarchical structure. .
For example, the user first opens the index page and selects the type of product or service that he or she wants to view. Here, for example, if "automobile" is selected, then a car advertisement manufacturer, which is a contract advertisement client, is displayed on a menu, and if one maker is selected from the menu, the type of the maker's vehicle is menuped. When one vehicle type is selected, an advertisement for that vehicle type is displayed.

[0014] To use this service, the user must register as a member. Member registration is possible on the homepage. At the time of registration, the user's address, name, gender, date of birth, phone number, email address, occupation, annual income,
The user is requested to input the family structure, hobbies, and the like. By registering such user profile data, various marketing researches can be performed in accordance with the conditions such as age and region, such as advertisement viewing tendency and online shopping results.

The client can set a condition by arbitrarily combining these user profile data, thereby providing a direct mail advertisement by e-mail only to a user who satisfies a specific condition (age, gender, etc.). In this case, the advertisement viewing point is described in the e-mail. Alternatively, even when an advertisement is distributed on a homepage, if a client sets a specific condition for a specific product, it is set so that a user who does not satisfy the condition cannot select the product advertisement even if the user sets the specific condition. It is possible. In this way, it is possible to narrow down the user group that can view advertisements on the client side, and it is possible to eliminate “hidden” advertisement viewing that is less likely to lead to product purchase.

The server of the system center 1 stores a table in which types of products are associated with user profile data for specifying a purchase tier of the products.
Therefore, if the client desires, a direct mail can be sent in advance to a specific user who is judged to be highly likely to lead to a product purchase for the client, and access to the homepage 5 can be prompted. Clients who read direct mail and view specific product advertisements that interest them on the homepage are generally considered to be more likely to lead to product purchases. Can be set higher. There is also an advantage that the user can easily access a product advertisement of interest to the user. As an example, if the user profile data includes the year of the vehicle currently owned by the user and the expiration date of the vehicle inspection validity period, the client, which is an automobile manufacturer or a dealer, determines that the possibility of replacing the vehicle is high. Then, at the appropriate time, the user will be told, "It's time to buy a replacement. How about our new model XX? If you visit the homepage and see the advertisement, there will be benefits when purchasing." You can write a direct mail with such contents.

When the user profile data is input and transmitted, a unique ID number is given to the user, and the user registration is completed by transmitting the password input by the user.

When the client requests distribution of a product advertisement to the system center, the client sets an advertisement viewing point to be given to the user when the user views the advertisement. The advertisement viewing point is displayed on an advertisement screen that can be browsed on the homepage, and the user who has viewed the advertisement can recognize how many advertisement viewing points are specifically acquired.

How to set the advertisement viewing point is optional for the client. If the advertisement viewing point is set relatively high, the merits when the user purchases the product will increase, and it is considered that the effect of inviting the purchase will be increased. The advertisement viewing point is given for one viewing of an advertisement of a specific product or a specific client, and whether or not the advertisement viewing point can be accumulated for a plurality of viewings is added. The rate, the upper limit setting, etc. are also optional for the client. For example, 100 points are given to one advertisement viewing, and 100 points x number of times can be accumulated up to 10 times and the upper limit is 1000.
Can be set to terminate at points. Or 100 points are given for the first advertisement viewing, but 2 points
From the first time to the fifth time, 50 points may be given each time, and from the 6th to 10th times, 30 points may be given each time.
Conversely, the additional points may be increased as the number of times of advertisement viewing increases.

Further, the advertisement viewing point can be given an expiration date. It is practical that the expiration date is several months to one year from the date of issue (ad viewing date). By setting the expiration date in this way, it is possible to increase the user's willingness to purchase a product, and the client is more likely to be able to recover the cost required for advertising distribution.

In a preferred embodiment, the client can classify the advertisement viewing points. That is, an advertisement viewing point is used to arbitrarily set either a limited viewing point that is valid only when purchasing a specific product or a product provided by a specific client, or a non-limited viewing point that does not specify a product or a client. be able to. Here, the limited viewing points are called closed money, and the non-limited viewing points are called open money.

In this case, the first built-in memory that stores the close money for each product or client related to the advertisement when viewing the advertisement targeted for the close money in the memory built in the mobile phone of each user. Storage area,
And a second storage area for storing open money when viewing an advertisement targeted for open money. Close money stored for each product or each client in the first storage area is valid only when the user purchases the specific product or the product provided by the specific client, and is stored in the second storage area. The stored open money is widely effective in non-restrictive product purchases.

For the client, the setting of the close money has an advantage that it can be surely linked to the purchase of the company product. On the other hand, open money has the disadvantage that it does not necessarily lead to the purchase of its own products, but it has a great advantage for users because it can be widely used for product purchases, and therefore has a large appeal effect for clients to users. The client decides whether to use closed money or open money by comparing such advantages and disadvantages. The client can change the setting of the closed money and the open money depending on the product. Alternatively, it is possible to set a combination of close money and open money for advertisement viewing of a certain product (for example, to provide 100 points of close money + 50 points of open money) or to set both of them and leave it to the user's selection ( For example, close money 100
Either points or 50 points of open money may be given by user selection).

With the spread of the POS system, a commodity management code is printed or affixed to most kinds of commodities together with a so-called bar code. In Japan, a two-digit country code, a five-digit manufacturer code, a four-digit product code, and a suffix code of one digit at the end 13
A digit JAN code is used. Therefore, when the close money is given as the advertisement viewing point in the present system, it is preferable to give it in a form associated with the JAN code.

As described above, there are two types of close money, one that can be used if it is a product of a specific client (maker) and one that can be used only for a certain type of product even if it is the same maker. And can be set freely by the client. In the case of the former closed money, if the product matches the 5-digit maker code of the JAN code, it can be used when purchasing the product. The latter close money can be used only for purchase even if the four-digit product code also matches.

FIG. 2 is a block diagram showing a schematic configuration of a portable telephone carried by each user. The CPU (central processing unit) 10 which performs data processing and operation control of each unit,
It has a display 11, a memory 12, and an input device 13 connected to the PU 10. Further, a communication control device 15 is connected to the CPU 10 via an interface (I / F) 14, and received data (advertising / viewing data) received from a telephone line by an antenna (not shown).
The data processed by the CPU 10 is displayed on the display 11 and stored in the memory 12, and the data processed by the CPU 10 is transmitted from an antenna via a telephone line.

In a mobile phone, the display 11 is generally configured as a liquid crystal display device, the memory 12 is generally configured as a memory chip or an IC card, and the input device 13 is generally configured as a key array including ten keys or other operation keys or a touch panel. But is not particularly limited. As described above, the memory 12 includes the area 121 for storing closed money and the area 122 for storing open money. Storage contents (balance and history of close money and open money) stored in areas 121 and 122 of the mobile phone memory 12 of each user
Are also stored in a server (not shown) of the system center 1 with the same contents.

The user can display the current balance of the closed money and the open money stored in the areas 121 and 122 of the memory 12 on the display 11 by a required operation on the input device 13 of the mobile phone to confirm the current balance. Can be. FIG. 3 shows an example of the display screen in this case. Here, for example,
When the item number “1” of “confectionery” is designated, the history of close money for the client may be displayed on the screen. In this way, the user can check the balance and history of a deposit at a bank or a post office in the same way as when depositing at a bank or a post office. It can be stored (deposited) in the form of electronic money, and its current balance and history can be confirmed on a screen (passbook) displayed on the display 11 of the mobile phone.

As described above, when the closed money and the open money have an expiration date, FIG.
It is preferable to display the expiration date together with the display screen illustrated in FIG.

Further, the closed money and the open money are displayed as points as shown in FIG. 3, and a point / money conversion rate is determined in advance. Typically, one point can be set at 1 yen, and this conversion rate will be used in the following description. Of course, instead of point display, closed money and open money may be displayed in a circle from the beginning.

The homepage 4 has a shopping mall where various products of each client can be purchased online in addition to advertisements of each client. Alternatively, the configuration may be such that when the user is accessing a specific advertisement, a product related to the advertisement can be purchased on the advertisement display screen. When the user purchases a product via the input device 13 of the mobile phone, the order is transmitted to the system center 1. The system center 1 creates delivery data corresponding to the product order and requests the distribution center 6 to deliver the product. The distribution center 6 receives the merchandise from the client 2 or an affiliated company and delivers the merchandise to the user home of the order source or another designated place.

In the present system, payment can be made by a mobile phone. For example, when a user having the current balance displayed in FIG. 3 transmits an order to purchase cosmetics of 2000 yen of “... cosmetics” in a shopping mall, the user specifies the payment method. In other words, the user can select whether to pay with closed money, open money, or use a credit card or other payment method for “... cosmetics”. If you choose to pay with closed money, your current balance is 4000 points (= 400
0 yen), the price of 2000 yen is paid (consumption tax is ignored for convenience, the same applies hereinafter), and the balance of the close money is updated to 2000 points. When payment by open money is selected, the current balance is 12,000 points (= 12,000 yen) minus the price of 2,000 yen.
0000 points are updated as the open money balance. Such a point subtraction process is executed by the memory rewriting means provided in the CPU, when the CPU 10 of the mobile phone receives a command from the host computer provided in the system center. At the same time, the recorded contents in the server provided in the system center are similarly rewritten.

In the present system, not only payment for shopping on the Internet, but also payment for purchase of goods in the real world can be performed using a mobile phone. For example, when shopping or eating and drinking in department stores, supermarkets, bookstores, various mass merchandise stores, etc., it is possible to make a payment by transferring the financial benefits stored in the memory of the mobile phone to the POS register by any means. it can. For example, a mobile phone may be connected to a POS register via an adapter to transfer data, or may be transferred by infrared rays, wireless signals, number input, or the like. When using the closed money, the collation with the JAN code is performed at the POS register as described above.

In the above description, the advertisement of the client is distributed to the display of the portable telephone carried by each user. However, the system is configured so that the advertisement is distributed to the mobile communication terminal such as a car telephone or PHS. Is also good.

[0035]

As described above, according to the present invention, in the incentive type advertisement distribution system, the monetary privilege acquired by the user by viewing the advertisement is stored in the memory of the mobile phone as electronic money. This electronic money can be used for the price when shopping above or in the real world. Therefore, the mobile phone itself becomes a tool for payment, and not only cash but also a credit card, a prepaid card, a debit card, and the like become unnecessary, and the security becomes very high.

As electronic money stored in the memory of a mobile phone, electronic money that is effective only for a specific product or a specific advertisement client (closed money) and electronic money that can be widely used without such specificity (open money) Advertisement) and the selection by the advertisement requester, the advertisement distribution strategy for the advertisement requester can be expanded, and the user can use it appropriately according to each of them. Development is promoted.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram showing an advertisement distribution system according to an embodiment of the present invention.

FIG. 2 is a block diagram showing a schematic configuration of a mobile phone carried by each user in the system of FIG. 1;

FIG. 3 is an explanatory diagram showing an example of a screen on which a present balance of close money and open money stored in a memory area of a mobile phone is displayed.

[Explanation of symbols]

Reference Signs List 1 system center 2 client (advertising client) 3 user 4 homepage 5 provider 6 distribution center 10 CPU (memory rewriting means) 11 display 12 memory 121 first storage area for storing closed money (limited viewing point) 122 open money ( Second storage area for storing unlimited viewing points) 13 Input device 14 Interface 15 Communication control device

Claims (3)

[Claims] When delivering an advertisement relating to a product or service of an advertisement client in response to a request from the advertisement client,
An advertisement distribution unit that distributes an advertisement with an advertisement viewing point set by the advertisement requester; and a mobile communication terminal carried by each user, which acquires and views an advertisement distributed by the advertisement distribution unit. The mobile communication terminal comprising: a display that enables the display; and a memory that stores the viewing point set for the advertisement when the user views the advertisement on the display for each product or service or each advertisement requester. When a user purchases a specific product or service or a product or service provided by a specific advertising client, a viewing point stored in memory for the specific product or service or the specific advertising client is The mobile communication terminal receives the financial benefit and receives the product or service. An advertisement delivery and payment system using a mobile communication terminal, further comprising memory rewriting means for subtracting a viewing point appropriated to the purchase from a current viewing point stored in a memory when a service is purchased. . 2. When delivering an advertisement relating to a product or service of an advertisement client in response to a request from the advertisement client,
An advertisement distribution unit that distributes an advertisement with an advertisement viewing point set by the advertisement requester; and a mobile communication terminal carried by each user, which acquires and views an advertisement distributed by the advertisement distribution unit. The mobile communication terminal having a display that enables the display and a memory that stores the viewing points set for the advertisement when the user views the advertisement on the display, When distributing an advertisement related to a product or service through the above-mentioned advertisement distribution means, as the above-mentioned advertisement viewing point, a limited viewing point effective only when purchasing a specific product or service or a product or service provided by a specific advertisement client. And any unrestricted viewing points that do not identify the product or service or the advertising client A first storage area for storing a limited viewing point for each product or service related to the advertisement when the user views the advertisement to which the limited viewing point is attached, or for each advertisement client; A second storage area for storing the non-restricted viewing point when the user views the advertisement with the non-restricted viewing point, and providing the user with a specific product or service or a specific advertisement requester. When purchasing a specific product or service, the user can receive a monetary benefit corresponding to the limited viewing point stored in the first storage area of the memory for the specific product or service or the specific advertisement client. Along with the non-limited viewing points stored in the second storage area of the memory in the purchase of non-limited goods or services, Ad delivery and payment system using a mobile communication terminal, characterized in that it can receive the financial benefits Flip was. 3. The mobile communication terminal according to claim 1, wherein said advertisement distribution means distributes advertisements relating to goods or services of a plurality of advertisement requesters to a homepage established on the Internet. Advertising distribution and payment system.