JP2001313920A - Method and system for providing incentives to broadcast campaign applicants - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make many viewers participate in campaign from a broad viewer layer in the campaign of viewer participating types, such as the questionnaire performed by broadcast media. SOLUTION: Questionnaire data are added and broadcast in a program and an advertisement of digital television broadcast, a viewer's digital TV set 50 receives it, and an image 54 of the content of the questionnaire is displayed on a screen. The viewer inputs the reply in a questionnaire image, and the data 60 of the reply are transmitted to a surrogate center 30 through a digital broadcasting incoming line network 70 from the TV set 50. The surrogate center 30 collects the reply data from the viewer instead of a campaign implementation enterprise, acquires the viewer's personal information from the point system 20 of the enterprise of a points card with which the viewer is the membership, and sends the collected reply data and the personal information to the campaign implementation enterprise.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for implementing a campaign in which viewers participate in a campaign such as an advertisement effect survey and a rating survey through broadcast media such as television broadcasting. In addition, the present invention relates to a technology for providing a benefit (hereinafter referred to as an incentive) for the reward or encouragement.

[0002]

2. Description of the Related Art Conventionally, in a broadcast medium such as a television broadcast, when a questionnaire such as an advertisement effect and a rating survey is conducted to a viewer to collect a response from the viewer, the collection is performed by mail or telephone. The way has been done. In addition, when viewers cooperate with campaigns such as these surveys, appropriate incentives in the form of products and services are fed back to the viewers.

[0003] By the way, when a customer purchases a product of a company or uses a paid service, a service point (typically, a product or a service from the company to the customer next) is given as an incentive to the customer. It is widely practiced to provide a discount point or to use it as a substitute for the price or to accumulate points that can be exchanged for a desired product or service. Each company has its own point system, and when a customer purchases a product or service of a particular company, the customer's points are added to the point processing system of the particular company.

[0004]

[Problems to be Solved by the Invention] When a campaign such as a questionnaire survey is conducted on broadcast media such as television broadcasting, the number of viewers applying for the campaign depends on the following two factors (1) and (2). Is governed by And (2)
Is further subdivided into six factors.

(1) Number of populations who can apply (2) Percentage of applicants Expected incentive level Personal information level required for application (level of disclosure of privacy information) Effort required for application Cost campaign required for application Implicit social credibility Uncertainties.

Conventionally, as an application method, it is common to write down the contents of a question and an application procedure from a broadcasted television screen on paper or the like, and then take a separate procedure by mail or telephone. This method has a problem in that complicated procedures and communication costs are required for viewers who apply.

[0007] In addition, since it is necessary to disclose privacy information such as an address when applying, there are many viewers who avoid the application due to fear of leakage of such personal information.

[0008] In addition, there is a problem that the number of applicants is reduced because there is a difference between the selection of a campaign executor and the applicant's desire regarding the quality of incentives. For example, if a particular item was incentive, viewers who are not interested in that item will not apply.

[0009] In particular, in a questionnaire survey for marketing analysis, it is necessary to collect answers from a wide audience. However, usually, there is a problem that since only the product of the campaign implementer is incentive, answers can be collected only from a specific audience. For example,
In a campaign run by a brewing company, if the only incentive is the company's liquor products, many people will not get answers from those who do not drink or those who prefer to drink other companies' sake.

[0010] From the above circumstances, there has been a problem that it is conventionally difficult to allow a large number of viewers and a wide range of audiences to participate in the campaign, which are sufficient to sufficiently satisfy the purpose of the campaign.

Therefore, an object of the present invention is to increase the number of viewers participating in a campaign in a viewer participation type campaign such as a questionnaire survey conducted on broadcast media.

It is another object of the present invention to allow a wide audience to participate in a campaign.

[0013]

According to a first aspect of the present invention, a method for providing incentives to applicants of a broadcast campaign comprises receiving campaign data broadcasted through a broadcast medium capable of two-way communication. It has a function of displaying the content of the campaign on the monitor screen, a function of allowing the viewer to input predetermined application information for applying for the campaign, and a function of transmitting the input application information to the upstream line of the broadcast media. Receiving the application information transmitted to the upstream line from the broadcast receiving system of the viewer. The received application information includes data indicating one point type arbitrarily selected by the viewer from a plurality of predetermined point types. And
The method further includes, based on data indicating the selected point type of the viewer included in the received application information, for a point system of a specific point company that issues points of the selected point type, Sending a request to add a predetermined number of points as an incentive for campaign entry to the viewer's point account.

A system for providing an incentive to applicants of a broadcast campaign according to a second aspect of the present invention receives a campaign data broadcast through a broadcast medium capable of two-way communication and displays the contents of the campaign on a monitor screen. A broadcast reception of a viewer having a function of displaying, a function of inputting predetermined application information for applying to the campaign by a viewer, and a function of transmitting the input application information to the upstream line of the broadcast media. Means for receiving application information transmitted from the system to the upstream line is provided. The received application information includes data indicating one point type arbitrarily selected by the viewer from a plurality of predetermined point types. The system further includes a point system of a specific point company that issues points of the selected point type based on data indicating the selected point type of the viewer included in the received application information. Means for transmitting a request to add a predetermined number of points as an incentive for campaign application to the viewer's point account.

According to the method and system of the present invention, a viewer looks at a campaign content (for example, questionnaire content) displayed on his / her own broadcast receiving system, and obtains predetermined application information (for example, You can apply for a campaign with a simple task of inputting a questionnaire answer etc.) into the broadcast receiving system. From among a plurality of types of points prepared in advance (for example, merchandise price discount points of company A, mileage points of airline B, prize exchange points of company C), the viewer becomes a member. Select a point type you like from among the point types you have (you may choose a point type that you are not yet a member of), and set the incentive to apply for the campaign as a predetermined number of points for the selected point type. You can receive. Therefore, a larger number of viewers can easily apply for the campaign over a wider audience.

In a preferred embodiment, the system is referred to as a "agent center." In addition to the above means, the agency center checks whether or not a plurality of pieces of application information have been received from the same viewer in duplicate, and based on the check result, determines whether or not duplicate applications by the same viewer have been received. Further, there is provided a means for preventing. This prevents duplicate points from being acquired due to unauthorized double posting.

Further, the agency center of the preferred embodiment further includes means for collecting a large number of application information received from a large number of viewers and transmitting the collected application information to the campaign implementer's system. As a result, as a campaign implementer, the agency center collects the application information from the viewers on behalf of the campaign implementer, so that the work is reduced and it is very helpful.

Further, the agency center of the preferred embodiment further has a means for performing a monetary settlement between the campaign executor and the point company. As a result, the campaign executor and the point company reduce the work of monetary settlement, which is very helpful.

[0019]

FIG. 1 shows an overall configuration of a point exchange system using broadcast media according to an embodiment of the present invention.

There is a broadcasting station 40 for performing digital television broadcasting capable of two-way communication. A digital television set broadcasted by the broadcast station 40 is referred to as a digital television set (hereinafter, referred to as “P” by only one viewer, “P”). TV set) 50). The TV set 50 receives a digital television signal with a digital broadcast receiving device 51 such as an STB (set top box), reproduces a television image with a television reproducer 52, and displays the television image on a monitor screen. Note that the digital broadcast receiving device 51 may be incorporated in the television player 52 in some cases. The television player 52 of the TV set 50 can be connected to a communication network 70 as an upstream network of digital television broadcasting,
It also has a function of transmitting data input by the viewer from the attached remote controller 55 to the outside through the communication network 70.

A company that conducts a viewer participation type campaign, for example, a questionnaire survey using the digital television broadcast (hereinafter referred to as “campaign company”)
There is). Although there may be a plurality of campaign execution companies, the figure shows only one company A as a representative. The computer system (hereinafter, referred to as “executing company system”) 10 of the campaign executing company transmits the program (or advertisement) data 11 to the broadcast station 40 by adding questionnaire data 12 to the viewer to the broadcasting station 40. I will have it. The digital television set 50 of each viewer monitors the image (53) of the program (or advertisement) and the image (54) of the questionnaire added thereto simultaneously or in parallel or at another time according to the instruction of the viewer. Display on the screen.

A special computer system (hereinafter referred to as "agent") is used to execute incentives for viewers who have responded to the questionnaire, make payments with the incentives, and collect questionnaire responses on behalf of the company that conducts the campaign. Center 30) is provided. The agency center 30 can communicate with the implementing company system 10 and can also be connected to the TV set 50 of each viewer via a communication network 70 as a digital broadcast uplink network.

TV set 5 for digital broadcasting of each viewer
0 is an ID of a program (or advertisement) received and reproduced (hereinafter, referred to as “program ID”) which can be connected to the communication network 70 which is the above-mentioned digital broadcast upstream network,
It also has a function of transmitting the terminal ID of the TV set 50 and data input by the viewer to the attached remote controller 55 to the outside through the communication network 70. Using this function, the viewer's response to the questionnaire conducted through digital television broadcasting is input from the remote controller 55 to the television player 52, and this is set with the advertisement ID, terminal ID, and the like. , Through the communication network 70 to the agency center 30.

The incentives provided to the viewers who answered the questionnaire include service points that have been conventionally used as incentives for product purchases and service use (for example, when a next product purchase or service use is made, a fee discount or price substitution is required). Or electronic points that can be exchanged for gifts). However, the incentive for this questionnaire response is not limited to the service points issued by the campaigning company, but includes a plurality of types of service points issued by predetermined companies. For example, points issued by airlines according to mileage aboard users of their own aircraft, points issued by product sales companies to customers who shop at their stores, and points issued by credit companies to their own credit cards A plurality of types of service points are prepared as incentives, such as points issued according to the credit card usage amount to the user. Then, as described later, each viewer can select any type of service point as an incentive to receive. The computer system (in the figure, only one system of company B is shown as a representative) 20 that manages points owned by a plurality of companies (hereinafter, referred to as “point companies”) that issue these service points is also a proxy. Communication with the center 30 is possible.

Each point company usually (although not necessarily) distributes a membership card 90 to each member who has subscribed to its service point system. Also in this embodiment, in principle, it is assumed that each viewer owns the membership card 90 of the service point system of the specific point company to which the viewer has joined. In the example shown in the figure, the viewer P has a membership card 90 of the point system of the point company B, but if the viewer is also a member of the point system of the other company D (not shown), It also has a membership card for the company D point system. Therefore, for individual viewers, what point system is available to them can be determined by the type of membership card they own, and in that sense, in the following explanation, individual point system Will be referred to as a "point card".

Each member card 90 has a magnetic stripe or I
C is an information recording card having a memory and the like, in which a member ID, name and address unique to the viewer are recorded, and in many cases, the number of service points currently held by the member is Data is also recorded. When each viewer goes shopping or uses a service at a point card company store in which he or she is a member, he or she sets his / her member card 90 on the POS terminal 80 of that store and sets a member ID or the like. By causing the POS terminal 80 to read the predetermined information, it is possible to obtain the number of points corresponding to the shopping and service usage fee, or to receive a privilege such as a fee discount or a prize exchange using the already accumulated points. Or you can.

As is clear from the above description, the present system not only gives points as incentives for purchasing goods and using services, but also makes it possible to participate in campaigns conducted by digital television broadcasting, The points of the reward card you are playing are obtained.

FIG. 2 shows the processing of the agency center 30 more specifically.

Hereinafter, the operation of the present system will be described with reference to FIGS.

(0) Setting of Campaign Execution Fee and Information Level As preparations, the executing company system 10 sets the campaign execution fee unit price (for example, the unit price per collected questionnaire result and each level of personal information), Then, the information level to be collected according to the purpose of the campaign is set, and the information is notified to the agency center 30. Here, the information level to be collected is, for example, a questionnaire result, the address and gender of the respondent, and the like. What do you want out of personal information such as occupation, age, and phone number?).

As shown in FIG. 2, the agency center 30 holds the data of the unit price (α yen / item) 32 of the campaign execution fee and the information level 33 to be collected which are notified from the execution company system 10 of each campaign execution company. I do. Also,
The agency center 30 has a unit price (X yen / item) 34 for each piece of collected information of the agency fee that is the income of the agency center 30. The agency center 30 prepares a data collection table 35 for each campaign. The data collection table 35 records the attributes (terminal ID, point card member ID, collection flag, pointer to collected data, and the like) of data collected from each viewer in the campaign. Also, the agency center 30
It has a point conversion table 36 and a personal information charge table 37 for each point card. In the point conversion table 36, the unit price of the point providing fee per unit point is recorded for each point card. In the personal information charge table 37 for each point card, the unit price of the information provision charge per personal information for each level of the personal information of the point card member is recorded.

(1) Broadcasting The implementing company system 10 broadcasts, through the broadcasting station 40, a program (or advertisement) to which a questionnaire to which a viewer can respond is added. The questionnaire data added to the program data includes the purpose of the questionnaire, the content of the question,
A list of the names of the loyalty cards that viewers can receive by answering the questionnaire, the number of points received for each loyalty card, and the level of personal information that needs to be disclosed when answering the questionnaire (eg, address, name, gender , Occupation, age, phone number, etc.). Further, the data of the questionnaire includes a processing program for transmitting data of an answer inputted by a viewer to the questionnaire to the agency center 30 through the communication network 70.

(2) Receiving / Displaying Questionnaire Program In the TV set 50 of each viewer, the digital broadcast receiving device 51 receives the program, interprets additional data such as a questionnaire, etc. Image 53
And an image 54 showing the contents of the questionnaire (the above-described question, list of point cards, number of points that can be received, personal information to be disclosed, etc.) are displayed on the monitor screen.

(3) Answering the questionnaire The viewer who watched the program, from the image 54 of the questionnaire,
In consideration of the number of points that can be received and the personal information to be disclosed, it is determined whether or not to apply for this campaign. If the viewer decides to apply, the viewer inputs an answer to the questionnaire image 54 displayed on the monitor screen using the remote controller 55 or the like. Further, the viewer inputs the selection or confirmation of the level of his / her personal information provided to the camp execution company using the remote controller 55 or the like in the questionnaire image 54 displayed on the monitor screen, and I acknowledge that the selected or confirmed level of personal information will be provided to the campaigning company.

(4) Selection of Point Type and Input of Member ID Further, the viewer uses the remote controller 55 or the like to select a point card for which he / she wants to receive points, Enter your member ID.

(5) Data Transmission When the viewer input is completed, the processing program included in the questionnaire data creates the collected data 60,
It is transmitted to the agency center 30. This collected data 60
Includes a program ID, a terminal ID, a member ID of a respondent in a selected point card, data of a response to a questionnaire, a personal information level selected or confirmed by a viewer, and the like.

(6) Collection of Collected Data The agency center 30 performs the
The collected data 60 from the viewer is stored on a disk and temporarily stored. Further, the agency center 30 displays the collected data 6
The attribute information such as the terminal ID and the member ID included in the campaign data collection table 35 shown in FIG.
And set the collection flag of the registered attribute information. Thereafter, when new collection data is received,
The attribute information of the new collected data is compared with the attribute information for which the collection flag is set on the table 35, and if the attribute information is the same, the new collected data is invalidated to provide the same viewing / listening. To prevent duplicate point acquisition by unauthorized double posting by the user.

(7) ID inquiry The agency center 30 uses the member ID included in the collected data 60 from each viewer to the point company system 20 of the point card selected by each viewer. Inquire about the validity of the member ID.

(8) OK / NG Upon receiving the inquiry, the point company system 20 refers to the point member database 21 of the own system, judges the validity of the member ID, and sends the judgment result to the agency center 3.
Return to 0.

(9) Collection of personal information If the member ID is valid, the point company system 2
0 is the personal information level (included in the information level 33 shown in FIG. 3) set by the campaign executing company in the step (0) and the viewer of the member ID held in the agency center 30. Is the level at which the personal information level (included in the collected data 60) selected in the above step (3) overlaps (that is, the personal information level at which a substantial agreement has been reached between the campaign implementer and the viewer). ) Is read from the point member database 21 and transmitted to the agency center 30.

(10) Transmission of Questionnaire Result (+ Personal Information) After a predetermined questionnaire collection period, the agency center 30
Collects the questionnaire results collected from a large number of viewers and the personal information of those viewers obtained from the point company in step (9), and transmits the collected information to the implementing company system 10.

(11) Payment of Campaign Execution Fee The agency center 30 pays the campaign execution fee shown in FIG. 2 according to the number of collected questionnaire responses and the level of personal information as compensation for collecting the above questionnaire results from the campaign execution company. You will be paid a campaign implementation fee that has been studied based on the unit price 32. (Note that in the figure, for the sake of simplicity, this fee payment is indicated by a simple single arrow like other data transmission / reception, but in fact, needless to say, since payment is made by banking or the like, And the flow of the information is different from that shown in the figure, which is the same for other fee payments described later.)

(12) Payment of personal information provision fee The agency center 30 is calculated based on the personal information fee table 37 shown in FIG. 3 according to the number and level of personal information provided to each point company. Paid personal information provision fee.

(13) Payment of Point Provision Fee (Request for Provision of Points) The agency center 30 provides each viewer with a predetermined number of points of a point card selected by the viewer as an incentive for answering a questionnaire and providing personal information. For that point card point company system 2
0 is requested to add the predetermined point number to the viewer's point account, and a point provision fee corresponding to the provided point number is calculated by the point conversion table 36 shown in FIG. Pay to point companies. Upon receiving the request, the point company system 20 adds the requested number of points to the member account in the point member database 21. Also, the agency center 30 transmits a notification to the effect that the predetermined point has been added to the viewer's point account to the TV set 5 of the viewer.

(14) Shopping Each viewer, when shopping at a point company store,
Present your member card 90 to the clerk,
Read the member ID of the member card 90.

(15) ID Inquiry The POS terminal 80 inquires the number of points to the point member database 21 of the point company system 20 for the member ID.

(16) Point Number Notification The point member database 21 of the point company system 20 notifies the POS terminal 80 of the number of points stored in the account of the member ID.

(17) Discount according to the number of points According to the number of points, the point company provides services such as discounting the purchase price.

As described above, each viewer inputs necessary information such as answers to the questionnaire image 54 displayed on the monitor screen of his / her TV set 50 for receiving digital television broadcasts. With a simple operation, you can apply for a campaign and get incentives for it in the form of service points on your favorite loyalty card. It is very attractive. In addition, the personal information of each viewer is transmitted from the point company to the campaign executing company in the form of electronic data by means of a computer-to-computer communication method. There is virtually no danger of leaking to the viewer, so the viewer is safe. As a result, it is possible to receive applications from a very large number of viewers across a wide audience, and it is easy to achieve the purpose of the campaign.

Further, since the agency center performs cumbersome operations such as data collection, payment of money, and point processing associated with the execution of the campaign, it is advantageous for both the campaigning company and the point company. Especially for point companies, personal information provision fees come in as income,
Incentives can be used to generate sales when using the points dropped down, which is also useful for acquiring new members.

FIG. 3 shows the breakdown of the campaign execution fee paid by the campaign execution company to the agency center. As shown in the figure, the campaign execution fee α is a proxy fee X which is the revenue of the agency center, a personal information provision fee Y which is the revenue of the point company, and a point provision fee Z corresponding to the number of points returned to the viewer. And divided into

FIGS. 4 to 10 show a TV set 50 of the viewer.
9 shows a transition example of the questionnaire image 54 displayed on the monitor screen of FIG. FIG. 11 shows a flow of processing performed by the TV set 50 when a viewer inputs a response to a questionnaire or the like.

When the TV set 50 receives the questionnaire data, first, the image shown in FIG. 4 is displayed (SU1).
1. Step S1). Since this image includes an area for displaying an advertisement of a campaign execution company (or another appropriate company), it has not only the effect of conducting a campaign such as a questionnaire but also the effect of performing an advertisement. ing. When the viewer presses the "Apply" button for this image (S2), the image shown in FIG. 5 is displayed (S3).

In the image of FIG. 5, the viewer selects his or her personal information level which may be provided to the campaigning company. After the selection, if a "next" button is pressed (next in S4), it is determined whether or not the selection is valid (S5). If the selection is valid, the image shown in FIG. 6 is displayed next (S6). ).

In the image shown in FIG. 6, the viewer can know the contents of a predetermined questionnaire (for example, the purpose of the questionnaire, the types of point cards that can be selected, the number of points that can be received, and the like). The user selects an arbitrary point card from the list showing the point cards, and inputs his / her member ID in the selected point card. After these entries, click Next
When the button is pressed (next in S7), it is determined whether or not the input information is valid (S8). If the input information is valid, the image shown in FIG. 7 is displayed (S9).

In the image of FIG. 7, the viewer reads a predetermined questionnaire content (for example, question content) and inputs an answer to the questionnaire. After this input, if a "next" button is pressed (next in S10), it is determined whether or not the input information is valid (S11). If valid, the image shown in FIG. 8 is displayed next. (S12).

In the image shown in FIG. 8, the viewer can use the collected data 60 transmitted to the agency center 30 based on the input up to now.
Check the contents of After this confirmation, if the "agree" button is pressed (agree in S13), the collected data 60 is transmitted to the agency center 30 (S14), and if the transmission is completed normally (normal in S15), FIG. When the image shown in FIG. 9 is displayed and a transmission error occurs (error in S15), FIG.
The image shown at 0 is displayed.

The embodiment of the present invention has been described above.
The above embodiment is merely an example for describing the present invention, and is not intended to limit the present invention to only the above embodiment. Therefore, the present invention can be implemented in various modes other than the above-described embodiment without departing from the gist thereof.

[Brief description of the drawings]

FIG. 1 is a block diagram showing the configuration of an embodiment of the present invention.

FIG. 2 is a block diagram showing the processing of the agency center 30 more specifically.

FIG. 3 is an explanatory diagram showing a breakdown of a campaign execution fee.

FIG. 4 is a diagram showing an example of a first questionnaire image displayed on a monitor screen of a TV set of a viewer.

FIG. 5 is a questionnaire image 5 displayed after the image in FIG. 4;
The figure which shows the example of Example 4.

6 is a questionnaire image 5 displayed after the image in FIG.
The figure which shows the example of Example 4.

FIG. 7 is a questionnaire image 5 displayed after the image in FIG. 6;
The figure which shows the example of Example 4.

8 is a questionnaire image 5 displayed after the image in FIG. 7;
The figure which shows the example of Example 4.

9 is a questionnaire image 5 displayed after the image in FIG.
The figure which shows the example of Example 4.

FIG. 10 is a questionnaire image 5 displayed when a transmission error occurs
The figure which shows the example of Example 4.

FIG. 11 is a flowchart showing the flow of processing performed by a TV set when a viewer inputs a response to a questionnaire and the like.

[Explanation of symbols]

10 Computer System of Campaign Company (Executing Company System) 20 Computer System of Point Company 30 Agency Center 40 Broadcasting Station for Digital Television Broadcasting 50 Digital Television Set (TV Set) 60 Collected Data 70 Used as Digital Broadcasting Uplink Network Communication network 80 point POS terminal of company 90 membership card 35 data collection table 36 point conversion table 37 personal information provision fee table

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04H 1/02 H04H 1/02 F H04N 5/44 H04N 5/44 Z // H04N 17/00 17/00 M (72) Inventor Satoshi Masamoto 3-3-3 Toyosu, Koto-ku, Tokyo Inside NTT Data Corporation (72) Inventor Ninosuke Nakamura 3-3-1 Toyosu, Koto-ku, Tokyo F-term in NTT Data (reference) 5B049 AA05 CC38 DD01 EE02 EE23 FF03 FF09 GG09 5C025 CA02 CA09 CB08 DA01 DA05 5C061 BB03 5C064 BA01 BB07 BC07 BC16 BC23 BD02 BD03 BD04 BD07 BD08

Claims (5)

[Claims] 1. A function of receiving campaign data broadcast through a broadcast medium capable of two-way communication and displaying the contents of the campaign on a monitor screen, and a viewer inputting predetermined application information for applying to the campaign. And a step of receiving the application information transmitted on the uplink from a viewer's broadcast receiving system having a function of transmitting the input application information to the uplink of the broadcast media, The application information includes data indicating one point type arbitrarily selected by the viewer from a plurality of predetermined point types, and further includes the selected application type received in the received application information. Based on the data indicating the point type, the point system of the specific point company that issues points of the selected point type is Sending a request to add a predetermined number of points as an incentive for a campaign entry to the viewer's point account, the method for providing an incentive to a broadcast campaign applicant. 2. A function of receiving campaign data broadcast through a broadcast medium capable of two-way communication and displaying the contents of the campaign on a monitor screen, and a viewer inputting predetermined application information for applying to the campaign. From the viewer's broadcast receiving system having a function of transmitting the input application information to the upstream line of the broadcast media, and a unit for receiving the application information transmitted to the upstream line, The application information includes data indicating one point type arbitrarily selected by the viewer from a plurality of predetermined point types, and further includes the selected application type received in the received application information. Based on the data indicating the point type, the key system is issued to the point system of a specific point company that issues points of the selected point type. A system for providing an incentive to broadcast campaign applicants, comprising means for transmitting a request to add a predetermined number of points as an incentive for a campaign application to the viewer's point account. 3. A means for checking whether or not a plurality of pieces of application information have been received from the same viewer in duplicate, and based on the check result, means for preventing duplicate application by the same viewer is further provided. The system according to claim 2. 4. The system according to claim 2, further comprising means for collecting a plurality of application information received from a plurality of viewers and transmitting the collected information to a campaign implementer's system. 5. The system according to claim 2, further comprising means for performing a monetary settlement between a campaign executor and said point company.