JP2001312649A - Advertising system and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising system requesting an appropriate advertising charge from an advertiser when a call instruction from a user is given based on an advertisement. SOLUTION: An advertising server 10 stores advertising information and supplies stored advertising information to a portable telephone set 30. The portable telephone set 30 receives advertising information supplied from the advertisement system server 10 and displays it on a display part 32. When 'Make a telephone call' in a display content 36 is clicked by the operation of an operation part 34, a telephone number included in the link is called and the telephone number is transmitted to a settlement server 12. The settlement server 12 increases the counter value of the telephone number and stores it. The settlement server 12 outputs the advertisement charge to the advertiser 16 at every month on the basis of the counter value and charges the advertising charge from the settlement account of the advertiser.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] The present invention relates to an advertising system.

[0002]

2. Description of the Related Art Conventionally, there has been known a system in which a telephone has an e-mail function and a web browser function, and is capable of obtaining various information from various servers by connecting to the Internet. ing. In such a system, a link to the telephone number is included in the information sent from the server to the telephone, and the telephone notifies the user of this link, and when the user clicks this link, Some are automatically called to the linked phone number. In this way, the user can easily make a call to the linked telephone number without having to input the telephone number each time.

[0003] From the server of such a system, various kinds of advertisement information are sent to the user's telephone.
By including a link to a telephone number in such advertising information, users interested in the advertising information can easily make inquiries by telephone and easily access more detailed advertising contents. I have to. When providing such advertising information, an advertising agency or the like that manages the server charges the advertiser (sponsor) an advertising fee or a fixed advertising fee according to the number of viewers of the advertising information. It is common to do.

[0004] However, even if the advertiser pays an advertising fee according to the number of viewers of the advertising information or a fixed advertising fee, a sufficient advertising effect may not be obtained without actually calling. In particular, there are many advertisements, such as advertisements for recruiting, real estate, or financial products, which are difficult to actually lead to recruitment and purchase unless they are explained directly by telephone. In such a case, there is a problem that the advertiser has to pay an excessive advertising fee to an advertising agency or the like despite the small advertising effect.

Accordingly, an object of the present invention is to provide an advertisement system that can charge an appropriate advertisement fee to an advertiser when performing advertisement using a telephone.

[0006]

Means for Solving the Problems and Effects of the Invention The advertising system according to the first aspect of the present invention, which has been made to solve the above-mentioned problems, is an advertising system including a server and a telephone. Provide advertising information to the phone. On the other hand, the telephone receives the advertisement information provided from the server, notifies the user, and, when an access instruction to the call destination included in the advertisement information is input, calls the call destination, and The server transmits the information indicating the fact of the access to the server, and the server that has received the information indicating the fact of the access stores the information. In addition, the server outputs the advertisement fee of the advertisement information so that the advertiser can grasp the advertisement fee based on the stored information indicating the fact of the access every predetermined period, and the payment account of the advertiser that can be automatically debited. Is used to settle the advertisement fee.

[0007] According to such a system, an advertiser can be charged an advertisement fee based on information indicating the fact of access. Then, since the advertisement fee is output every predetermined period so that the advertiser can grasp, the advertiser can easily grasp the advertisement fee. Furthermore, since the settlement of the advertisement fee is performed using the settlement account of the advertiser, the advertiser does not need to transfer the advertisement fee each time.

Therefore, according to such a system, an advertiser who carries out sales and various solicitations by explaining the contents of a product to a user by telephone, such as an advertisement for a job offer, real estate, or a financial product, is extremely useful. An easy-to-use advertising system can be provided. In particular, this is an excellent effect when advertising products that cannot be advertised by simple one-sided explanations on the Internet, etc., or products that require sales by capturing the attributes and needs of users over the phone. Demonstrate.

[0009] In addition, "Along with calling the called party,
`` Transmitting information indicating the fact of access to the server '' naturally includes the case where the information indicating the fact of access is transmitted to the server simultaneously with the call, but the information indicating the fact of access is transmitted to the server before calling. This includes the case where the information is transmitted and the information indicating the fact of the access after the call is transmitted to the server.

[0010] The output of the advertisement fee may be output via the Internet or the like as an e-mail or a web page, or may be output to an advertiser's FAX or the like. Further, the information may be printed on paper or the like. When printing on paper or the like, the printed paper or the like may be sent to the advertiser by facsimile, mail, or the like. The payment accounts that can be automatically debited include, for example, a savings account, an electronic money account, a card account, and the like.

[0011] The access fact may include at least one of a fact of inputting an access instruction, a fact of calling, a fact of being able to talk, and a fact of completing the call. For example, if an advertisement fee is charged based on the fact that an access instruction has been input, the advertisement fee can be charged based on the number of times a user attempts to make a call. Further, if the advertisement fee is charged based on the fact that the call is made, the advertisement fee can be charged based on, for example, the number of actual dials. Then, if the advertisement fee is charged based on the fact that the call has become available or the fact that the call has been completed, the advertisement fee can be charged based on, for example, the number of times of communication with the advertiser. Also, if the information indicating the fact that the call was completed includes information such as the call time,
It is also possible to charge an advertisement fee based on the talk time. And, of course, a combination of these facts may be used as the access fact. By transmitting more information as information indicating the fact of the access, the advertisement fee can be determined based on more detailed information. In addition, the case where the access instruction is input may be the case where the intention to talk is input or the case where the call instruction is input.

For example, when the information indicating the fact of the access includes the information for specifying the call destination, the following can be performed. For example, in the case of claim 2, when the server receives the information indicating the fact of the access, the server accumulates and stores the number of accesses for each call destination. In this way, by referring to the stored access count,
It is easy to know how many accesses have been made to each destination. Further, in the case of claim 3, when the server receives the information indicating the fact of the access, the server stores the information for specifying the called party and the date and time related to the fact of the access. In this way, by referring to the stored information, it is possible to easily know when and to which call destination was accessed. Also, the number of accesses to each call destination can be totaled from these pieces of information. The “date and time related to the fact of access” refers to the date and time when the intention to call was input, the date and time when the call instruction was input, the date and time when the call was started,
The date and time when the call is ended or the date and time when the fact of the access is received in the server may be used. Also, a combination of these may be used. In addition to the call destination and date and time, the caller (calling side)
May be stored, and information such as a call time may be stored. As the information indicating the called party and the calling party, for example, a telephone number may be used.

Further, in order to further increase the number of inquiries by telephone, etc., the present invention may be configured as shown in claim 4. That is, the information indicating the fact of the access includes the information for specifying the caller, and the server gives points to the caller when receiving the information indicating that the call instruction has been given.

The points are useful to the user, and may be an abstract value such as a numerical value itself, or a numerical value (for example, amount,
(Mileage distance). For example, points can be applied to product purchase rights, cash, gift certificates, air tickets, free viewing rights for paid programs, free usage rights for Internet pay sites, free usage rights for telephone calls, discount tickets, and the like. In addition, points are granted, and only when the points reach a predetermined value, the above-mentioned merchandise purchase right, cash, gift certificate, air ticket, free viewing right of a paid program, free use right of an Internet pay site, A free telephone use right, a discount coupon, or the like may be given. Also, for example, a point is made to correspond to a monetary amount, and every time a predetermined period or a predetermined point value is reached, the credit is transferred to the account of the calling user,
It may be given as electronic money that can be used on a network or the like.

[0015] In this way, the user of the telephone receives points when he or she inputs a call instruction. Therefore, the user inputs an access instruction to obtain points. This allows advertisers to
The number of telephone inquiries can be further increased, and the effect of the advertisement can be enhanced.

When points are given, the given points may be charged to the call destination, that is, the advertiser. This billing amount may be set to, for example, how much per point given to the user. Now, the server stores the advertisement information, but this storage may be performed by inputting from an input device such as a keyboard connected to the server, or by copying the contents of an external recording medium. You may make it memorize. Further, as described in claim 5, registration may be made via the Internet. In this way, the advertisement information can be registered from, for example, the terminal of the advertiser. Therefore, the advertiser can register the advertisement information when the user wants to provide the advertisement, and the usability is further improved.

In addition, as shown in claim 6, claims 1 to 1
The function executed by at least one of the server and the telephone in the advertisement system according to any one of Items 5 may be provided as, for example, a program activated by a computer system in these devices. In the case of such a program, for example, a floppy (registered trademark)
It can be used by recording it on a computer-readable recording medium such as a disk, a magneto-optical disk, a CD-ROM, a hard disk, a ROM, and a RAM, and loading and activating the computer system as needed.
It can also be used by loading and activating via a network.

[0018]

Embodiments of the present invention will be described below with reference to the drawings. It is needless to say that the embodiments of the present invention are not limited to the following examples, and can take various forms as long as they belong to the technical scope of the present invention.

FIG. 1 is a diagram showing a configuration of an advertisement system 1 of the present embodiment. The advertisement system 1 includes an advertisement system server 10 and a settlement server 12 including a billing system.
The operator terminal 14, the Internet 18,
A mobile phone network 20 connected to the Internet 18 and a mobile phone 3 capable of talking with another phone via the mobile phone network 20
0.

The advertisement system server 10, the operator terminal 14, and the settlement server 12 are connected to the Internet 1 respectively.
8 and is configured as a general computer system including a control device such as a CPU, I / O and the like, storage devices such as a ROM, a RAM, and a hard disk, and peripheral devices such as a display, a keyboard, a mouse, and a printer. It has a web browser function and an e-mail function.

The advertisement system server 10 functions as a web server. When there is a request via the Internet 18, the advertisement system server 10 reads the requested web page from the storage device and outputs the read web page to the request source via the Internet 18. . Further, the settlement server 12 also functions as a web server, receives information from another terminal or the like via the Internet, and performs a process such as a count process described later.

The flow of processing performed in the advertisement system 1 will be described with reference to FIGS. First, an operator who registers an advertisement in the advertisement system server 10 obtains a potential demand from a list of advertisers 16 prepared in advance, a paper medium such as a newspaper or a magazine already issued, or a broadcast medium such as a television or radio. It grasps the telephone number of the advertiser 16 and the contents of the advertisement, and solicits an advertisement to the advertiser 16 by telephone (corresponding to S100 in FIG. 2 and S1 in FIG. 1).

When the advertiser 16 requests an advertisement (S110: YES and S2), the operator registers the advertisement in the advertisement system server 10 from the browser 40 shown on the display of the operator terminal 14 shown in FIG. The user accesses the page 42 and inputs necessary items from the keyboard to perform registration. This advertisement registration page 42 includes a company name,
It has a form in which you can enter the following items: contact person's name, e-mail address, telephone number, billing destination, settlement account, and advertising content. Then, the operator hears the contents of each item from the advertiser 16 and inputs the contents from the keyboard, confirms the input contents with the advertiser 16, and clicks a “register” button with a mouse. Then, the browser 40 that has detected the click transmits the content of each input item to the advertisement system server 10 (S120 and S3). On the other hand, the advertisement system server 10 stores the content of each item transmitted from the operator terminal 14 in the database in the hard disk (S130), and, based on the content of the “advertisement content” shown in FIG. An HTML file to be provided at the time of access from 30 is automatically generated and set as a file provided by the web server (S140).

Here, an HTML file to be provided at the time of access from the mobile phone 30 is automatically generated from the advertisement registration page 42 which the operator has heard and entered from the advertiser 16 and set as a file provided by the web server. An example will be described with reference to FIGS. As shown in FIG. 4, when the advertisement content 42a is input as an advertisement content item on the advertisement registration page 42 and the registration button is clicked, the advertisement system server 10 stores the content of each item in the database of the storage device. In addition to memorizing, H shown in FIG.
A TML file is generated and stored in a storage device. FIG.
Is generated based on the rule that treats “○ × Evolution” in the first line of the advertisement content 42a in FIG. 4 as a title and treats “0120-000-000”, which is a line composed of only numbers and hyphens, as a telephone number. Text. "0120-000" is the line treated as the telephone number of the advertising content 42a.
-000 ", the payment server 1 as shown in FIG.
The phone number is added to the link to the call count processing in Step 2 <A HREF = "http://kessaiserver12.net/telcount.cgi?
tel = 0120-000-000 "> Call </A>”. The HTML file generated in this manner is stored in the storage device of the advertisement system server 10, and is stored in “http: // koukokusystemse”.
rver10.net/0120-000-000.html ”so that the URL can be accessed via the Internet 18. It should be noted that a link is provided to this URL from other pages including various search engines so as to receive many accesses from users.

Then, by using the browser function of the mobile phone 30 to follow a link or the like, "http: // koukokusystem
server10.net/0120-000-000.html ”, the advertisement system server 10 sends the HT shown in FIG.
The content of the ML file is transmitted to the mobile phone 30, the tag is interpreted by the browser function of the mobile phone 30, and the display shown in the display content 36 is displayed on the display unit 32 of the mobile phone 30 in FIG. 1 (S150 and S4). The "call" portion of the display content 36, which is a link portion, is highlighted and the user is notified that the link is a link. And
When a click on the link indicating “call” is detected from the operation unit 34, the URL “http://kessaiserver12.net/telc” of the link destination is detected.
ount.cgi? tel = 0120-000-000 ”(S
5). Then, the settlement server 12 that has received the access executes the program of telcount.cgi for performing the count process.

The counting process in the settlement server 12 according to this program will be described with reference to the flowchart of FIG. In S310, the web server function sends C
The phone number “0120-000-000” is acquired by the GI.

At S320, the value of the obtained telephone number counter is incremented by +1. And S
At 330, a page containing a link to the telephone number is transmitted to mobile phone 30. This page is an HTML file generated by inserting a telephone number as shown in FIG. 7A, and is displayed on the display unit 32 of the mobile phone 30 as shown in FIG.

When the user operates the operation unit 34 of the mobile phone 30 and clicks the link "0120-000-000" to the telephone number highlighted in FIG. 7B, the mobile phone 30 makes a call. The mode is set, and a dial is made to the telephone number 0120000000 based on the link "tel: 0120000000" (S6).

In this manner, the advertiser 16 can advertise to the user by telephone (S160, S170).
In addition, the user can easily make an inquiry to the advertiser 16 without inputting a telephone number, and at the same time, a user who browses the display contents 36 of the advertisement page in the settlement server 12 and makes a call. It is possible to grasp that there was a squat. The number of accesses to each telephone number is counted by a counter, so that the advertiser 16 can be charged an advertisement fee based on the value of the counter.

For the billing of the advertisement fee, the contents of the counter are totaled once a month for each advertiser on the settlement server 12 to generate a report content (S180), and the bill content is generated to the advertiser 16. And output them to a printer to obtain a report and a bill. Then, these are mailed to the advertiser 16 (S19)
0, S7). Then, the settlement account of the advertiser 16 stored in the database of the advertisement system server 10 is read, and the settlement account, that is, the account of “Marumaru Bank, Marumaru Branch 0000100” shown in FIG.
The charge amount is debited via. Thus, the payment of the advertisement fee is completed.

According to the advertising system 1 as described above, it is possible to charge the advertiser 16 for an advertising fee according to the number of users who make a call. Therefore, it is possible to charge a more appropriate advertisement fee to an advertisement target that is not actually connected to recruitment or purchase unless directly explained by telephone, such as an advertisement for a job offer, real estate, or a financial product.

Since the status of access is also known from the value of the counter, it can be used as a reference when making a plan for allocating telephone operators on the advertiser 16 side. Therefore, the advertiser can perform an efficient advertisement with little waste. Furthermore, since the advertisement fee is automatically deducted from the pre-registered settlement account, the advertiser 16 does not have to go to a bank or the like for each transfer. Therefore, advertiser 1 mainly engaged in sales and various recruitment by telephone
6 can be provided with an advertising system that is extremely easy to use.

In this embodiment, the advertisement system server 10 and the settlement server 12 correspond to the server in the claims, and the contents of the HTML file in FIG. 5 correspond to the advertisement information. In addition, the mobile phone 30 corresponds to a telephone, and a click of “call” by operating the operation unit 34 corresponds to an access instruction, and a telephone number of “0120-000-000” (that is, a telephone number of the advertiser 16). Corresponds to the call destination. And
"Http://kessaiserver12.net/telcount.cgi?tel=0120-
“0120-000-000” received by the settlement server 12 upon access to “000-000” corresponds to the information indicating the fact of the access, and the value of the counter corresponds to the number of accesses. [Another embodiment] (1) In the above embodiment, the advertisement registration page 42 includes:
Although the items shown in FIGS. 3 and 4 are input, an item for inputting more detailed information of the advertiser 16 may be provided or may be simplified. The advertisement content 42
Although the HTML file shown in FIG. 5 is generated from the content input in a, the method of inputting the advertisement content and the method of generating the HTML file (the source of the page provided to the user) may be freely determined. At this time, the interface (the advertisement registration page 4
2), and the generated HTML file should be generated so as to be a page that can provide the user with easy-to-see information. For example, the page provided to the user may include image data and audio data. In addition,
Although the file to be generated is an HTML file, any format may be used as long as the user can be notified by the mobile phone 30, and a file of another format such as a text file may be used. (2) In the above embodiment, the contents of each item of the advertisement registration page 42 shown in FIG. 4 are stored in the database of the advertisement system server 10, but a part or all of these items may be stored in the settlement server 12 or the operator. May be stored in a database or the like provided in the terminal 14. (3) In the above embodiment, the advertisement system server 10 and the settlement server 12 are different servers, but one server may realize these functions. Further, the processing may be subdivided to realize these functions by a plurality of servers. (4) In the above embodiment, the settlement server 1 before making a call
However, the settlement server 12 may be accessed after making a call. For example,
"<A HREF =" http: // ke "in the HTML file shown in FIG.
If the line of ssaiserver12.net/telcount.cgi?tel=0120-000-000">Call </A> ”is set to“ <A HREF="tel:0120000000"> Call </A> ” , Without making access to the settlement server 12. Then, when the call is finished, the settlement server 12 may be accessed. This access may be performed automatically, or may be performed when a link button or the like such as "Called" is displayed and clicked. Further, for example, the link notation of the tag may be extended so that the browser of the mobile phone 30 interprets the extended tag and performs processing.
In the above example, for example, "<A HREF =" tel: 0120000000, ht
tp: //kessaiserver12.net/telcount.cgi? tel = 0120-000-
000 "> Call me </A>", and if the "Call" link is clicked, dial the telephone number "0120000000". And the phone number "01
If you were able to talk to the "20000000"
saiserver12.net/telcount.cgi?tel=0120-000-000 ”. It should be noted that the case where the call is established may be after the end of the call or during a call if the telephone is capable of accessing the settlement server 12 during the call. In this way, it is possible to count only when a call can be made. Therefore, it is possible to pay the advertisement fee according to the amount of inquiry on the actual telephone.

At this time, information relating to a call such as a call time may be added and transmitted from the mobile phone 30 to the settlement server 12. Then, when determining the advertisement fee, the information may be determined in consideration of the information regarding the call. For example, the advertisement fee may be determined according to the call time.

In the case of a system for giving a privilege such as points for calling the advertiser 16 after seeing an advertisement, a method of accessing the settlement server 12 after calling is desirable. . (5) In the above embodiment, the settlement server 12 receives the telephone number of the call destination and increments the value of the counter for the telephone number. However, instead of incrementing the value of the counter, the settlement server 12 receives the telephone number every time. The telephone number may be stored. Then, the advertisement fee may be output by counting the number for each telephone number every predetermined period.

Further, not only the telephone number but also other information may be received and the information may be stored. For example, information such as the telephone number of the user's mobile phone 30, the date and time when the telephone number was received, and the talk time may be received from the mobile phone 30 and stored. By outputting the contents stored in this way as a list of advertising effects on reports and invoices,
The advertiser 16 can specify which user called when via which medium via a specific numerical value or the like.
Therefore, the advertiser 16 can use such information for future marketing strategies, advertisement placement plans, and the like. (6) In the above embodiment, the settlement server 12 performs the counting process shown in FIG. 6 when receiving the telephone number of the call destination. In this count process, points may be given to the caller user. . That is, the mobile phone 30 transmits the telephone number of the caller together with the telephone number of the callee to the settlement server 12 as information indicating the fact of the access, and the settlement server 12 performs the counting process shown in the flowchart of FIG. To

In S410 of FIG. 8, the caller telephone number and the callee telephone number are obtained from the web server function by CGI. In S420, the value of the obtained telephone number counter is incremented by +1 (increment) as in S320 of FIG.

In S430, points are given to the caller telephone number. This assignment is performed by providing an area for storing points for each caller telephone number in a database or the like and adding the point value. In S440, S3 in FIG.
As in the case of 30, a page including a link to the telephone number is transmitted to the mobile phone 30.

In this way, points can be given to the caller. Therefore, in the situation where the user should make an inquiry over the telephone or not, there was a case where the user did not make an inquiry after all, but since the user has the merit of gaining points,
Advertisements that are a bit of interest may be actively contacted. In other words, giving the points motivates the user who has viewed the advertisement from the mobile phone 30 to click the link. Therefore, the advertiser 16 can further increase inquiries by telephone and the like.

The point corresponds to something useful for the user, and may be an abstract one such as a numerical value itself, or a numerical value (for example, amount, mileage, etc.) that specifically indicates something. Distance). For example, points can be applied to product purchase rights, cash, gift certificates, air tickets, free viewing rights for paid programs, free usage rights for Internet pay sites, free usage rights for telephone calls, discount tickets, and the like. In addition, points are granted, and only when the points reach a predetermined value, the above-mentioned merchandise purchase right, cash, gift certificate, air ticket, free viewing right of a paid program,
A free use right of the Internet pay site, a free use right of the telephone, a discount coupon, or the like may be given. Also,
For example, the points may be made to correspond to the amount of money, and the points may be transferred to the user's account of the calling telephone number every predetermined period or each time the point value is reached, or may be given as electronic money usable on a network or the like. For example, points given as 1 yen, 3 yen, etc., may be used as cash as they are, or may be used as a privilege only when they become a set value of 500 yen, 1000 yen, etc. Good. In such a case, the user may be notified of the current point by telephone or e-mail when the point reaches a predetermined value or every predetermined period. In this way, the user can know how many additional points can be obtained by calling, so that the user can aim for the points and further promote the use. This point may be set to a different value for each call destination (telephone number). And when giving points like this,
If points are awarded unconditionally every time there is a click, the following problems occur. That is, when one user clicks the link of the same telephone number many times, points are given each time. In this case, the effect as an advertisement is the first or second time, and after that, there is no advertisement effect, and it may be necessary to pay the user money or the like corresponding to the point. Therefore, it is preferable not to give points again from the same caller to the same callee. In other words, it is preferable that the user can only get points once at the first time, and that no points can be obtained thereafter. (7) In the above embodiment, the operator calls the advertiser 16
And the contents of the advertisement are heard from the advertiser 16 and the contents are registered from the operator terminal 14, but the advertiser 16 is directly registered in the advertisement system server 10 via the Internet 18. You may. Further, the report and the bill are output by the printer and mailed to the advertiser 16, but may be transmitted via e-mail or the web.

For example, as such an example, the advertisement system 2 shown in FIG. 9 can be configured. The advertisement system 2 has substantially the same configuration as the advertisement system 1 of FIG. 1, and differs in that the server 22 has both functions of the advertisement system server 10 and the settlement server 12 and that the advertiser The point is that an advertisement can be registered from the terminal 24 to the server 22 via the Internet 18.

An advertiser who wants to place an advertisement using the server 22 uses a browser to send an advertisement from the advertiser terminal 24 to the server shown in FIG.
The user accesses the advertiser registration page 44 of the server 22 shown in (a) and inputs each item shown in FIG.
Click the button. Then, the input information is transmitted to the server 22 and stored. Then, the advertiser temporary registration completion page 46 shown in FIG. 10B is displayed on the browser 40. On this page, the advertiser ID and password generated by the server 22 are described, and the advertiser can be specified using such information.

Then, the advertiser performs the account transfer procedure as described on the advertiser temporary registration completion page 46 in FIG. 10B, and when completed, registers the advertisement on the advertisement registration page described later. be able to. When a credit card or the like is used as the settlement account, the use status and the like may be automatically checked, and the main registration may be completed.

The advertiser who has completed the main registration accesses the advertisement registration page 48 of the server 22 shown in FIG. 11 from the advertiser terminal 24 using a browser, inputs each item, and clicks a “register” button. . FIG. 12A shows an example in which the advertiser inputs information of each item on the advertisement registration page 48 of FIG. In the advertisement registration page 48, the “number of publication calls” and “publication period” can be input, and if any of the conditions described in the respective columns is satisfied, the server 22 posts the advertisement. To end. The “number of published calls” is the number of clicks on the link to the telephone number published in the advertisement, and indicates the value of the counter in the server 22. In the example shown in FIG. 12, the number of posted calls reaches 5000 or 200
The publication ends when April 10 is reached. By doing so, it is possible to prevent a situation where the advertisement fee is applied without a bottom. In addition, when the number of persons who can make inquiries is determined or when the deadline is determined, the posting is automatically terminated, so that the system is convenient for the advertiser.

When the advertiser clicks the “register” button, as shown in FIG.
The registration confirmation page 50 shown in FIG. 2 (b) is transmitted. When the advertiser confirms this page and clicks the “register” button, the advertiser generates the HTML file described with reference to FIG. 5 and makes it accessible by a predetermined URL. The subsequent operation is substantially the same as that of the above-described embodiment, and a description thereof will be omitted. By doing so, advertisements can be rationally collected and distributed easily through a terminal that can connect to the Internet. (8) In the above embodiment, the mobile phone 30 is described as a telephone, but other telephones may be used.

[Brief description of the drawings]

FIG. 1 is an explanatory diagram illustrating a configuration of an advertising system according to an embodiment.

FIG. 2 is a flowchart illustrating a process executed by the advertisement system according to the embodiment;

FIG. 3 is an explanatory diagram illustrating a configuration of an advertisement registration page according to the embodiment.

FIG. 4 is an explanatory diagram illustrating an input example of each item on an advertisement registration page according to the embodiment.

FIG. 5 is an HT generated by the advertisement system server according to the embodiment;
FIG. 4 is an explanatory diagram illustrating an ML file.

FIG. 6 is a flowchart illustrating a count process executed by the settlement server according to the embodiment.

FIG. 7 is an explanatory diagram illustrating a page transmitted in a count process performed by the settlement server of the embodiment.

FIG. 8 is a flowchart illustrating a count process executed by a server according to another embodiment.

FIG. 9 is an explanatory diagram illustrating a configuration of an advertising system according to another embodiment.

FIG. 10 is an explanatory diagram illustrating a configuration of an advertiser registration page and an advertiser temporary registration completion page according to another embodiment.

FIG. 11 is an explanatory diagram illustrating a configuration of an advertisement registration page according to another embodiment.

FIG. 12 is an explanatory diagram illustrating an input example of an advertisement registration page and a configuration of an advertisement registration confirmation page according to another embodiment.

[Explanation of symbols]

1, 2 ... Advertising system 10 ... Advertising system server 12 ... Payment server 14 ... Operator terminal 16 ... Advertiser 18 ... Internet 20 ... Mobile phone network 22 ... Server 24 ... Advertiser terminal 30 ... Mobile phone 32 ... Display unit 34 ... Operation part 36 ... Display contents 40 ... Browser 42,48 ... Advertisement registration page 42a ... Advertisement contents 44 ... Advertiser registration page 46 ... Advertiser temporary registration completion page 48 ... Advertisement registration page 50 ... Advertisement registration confirmation page

Claims (6)

[Claims] 1. An advertisement system comprising: a server for storing advertisement information and providing the stored advertisement information to a telephone; and a telephone for receiving the advertisement information provided from the server and notifying a user of the advertisement information. When an access instruction to a call destination included in the advertisement information is input, the telephone call is made to the call destination, and information indicating the fact of the access is transmitted to the server. Receiving and storing information indicating the fact, based on the stored information indicating the fact of the access, outputting the advertisement fee of the advertisement information at predetermined intervals so that an advertiser can grasp it, automatically An advertisement system, wherein the advertisement fee is settled in a settlement account of the advertiser that can be debited. 2. The advertisement system according to claim 1, wherein the information indicating the access fact includes information for specifying the call destination, and the server receives the information indicating the access fact. An advertisement system for accumulating and storing the number of accesses for each call destination. 3. The advertisement system according to claim 1, wherein the information indicating the fact of the access includes information specifying the call destination, and the server receives the information indicating the fact of the access. In this case, the advertisement system stores information for specifying the call destination and a date and time related to the fact of the access. 4. The advertisement system according to claim 1, wherein the information indicating the fact of the access includes information specifying the caller, and the server indicates the information indicating the fact of the access. An advertisement system, wherein, when receiving a call, a point is given to the caller. 5. The advertisement system according to claim 1, wherein the advertisement information can be registered via the Internet. 6. A computer-readable recording medium on which a program for realizing a function executed by at least one of a server and a telephone in the advertisement system according to claim 1 is recorded.