JP2001358670A - Method and apparatus for organizing bgm broadcast - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and an apparatus, where the constitution of a program for BGM or CM can be constituted flexibly for each destination and the BGM or the CM can be changed with flexibility. SOLUTION: Playing data on the BGM is downloaded periodically on the side of a ship from a downloading center 10, and the BGM or the CM is played on the basis of schedule data, which is sent together with its playing data. The schedule data decides a time zone, in which the BGM or the CM is played, a playing frequency for the CM or the like. The CM is related to a specific commodity, and sales data are given from a sales control system 30 at the ship. A control operation is performed by a BGM device 21, in such a way that when the commodity is about to be out of stock, the frequency of the CM is reduced, and that when the sales of the commodity are smaller than the forecast, the playing frequency of the CM is increased. The BGM or the CM in matching with the state of each ship is played automatically.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to background music (Back
The present invention relates to a BGM broadcast organization method, a BGM apparatus, and a BGM broadcast distribution system capable of dynamically changing a broadcast (hereinafter referred to as "BGM").

[0002]

2. Description of the Related Art Conventionally, BGM broadcast to stores has contracted with a cable broadcast to broadcast the program. As another method, the headquarters recorded a BGM program on a cartridge tape and sent it to the store. FIG. 8 shows a conventional BGM that distributes a BGM program.
FIG. 1 is a system configuration diagram showing a distribution system, which includes a cable broadcasting station 103, a communication line 153, a cable broadcasting tuner 213, an amplifier 203, a speaker 223, and the like. The cable broadcasting station 103 distributes performance data used for a BGM program to a contracted customer via a communication line 153. The cable broadcast tuner 213 has a communication line 153.
And reproduces the performance data transmitted from the cable broadcasting station 103 via.

Next, the operation will be described. Cable broadcasting station 1
The program transmitted from the communication line 03 via the communication line 153 is demodulated by the cable broadcast tuner 213, amplified by the amplifier 203, and output as sound by the speaker 223.

FIG. 9 shows an example of using a cartridge tape.
Sending performance data to be used for BGM programs to each customer B
FIG. 2 is a system configuration diagram illustrating a GM distribution system, including a headquarters 104 that sends a cartridge tape 110 to each customer;
The system includes a delivery system for delivering the cartridge tape 110 from the headquarters 104 to the customer by a vehicle, for example, a cartridge reproducing device 204 provided on the customer side, a speaker 224, and the like.

Next, the operation will be described. The headquarters 104 records the BGM program on the cartridge tape 110. It is duplicated for several stores and delivered to each customer's store by truck or other vehicle. At the store, the BGM program recorded on the cartridge tape 110 is reproduced by the cartridge reproducing device 204.
, And a BGM performance is played from the speaker 224 into the store.

[0006]

Since the conventional BGM distribution system is configured as described above, the cable broadcasting station 1
In 03, only general programs for unspecified majority can be created.
There has been a problem that a performance program usable as a GM becomes uniform. In addition, if a CM according to the situation can be flown along with the BGM for each store using the BGM, the sales will increase. Therefore, in contrast to the current situation where such a system is desired, the conventional BGM distribution system uses broadcasting. However, since there is no means for collecting information from the store in one way, commercials or the like according to the situation of the store using the BGM performance cannot be played, and there has been a problem that the above-mentioned request cannot be met.

Accordingly, an object of the present invention is to provide a BGM broadcast organization method, a BGM apparatus, and a BGM that enable a program configuration of a BGM or a CM to be flexibly assembled for each distribution destination and that can efficiently change a BGM or a CM. It is to provide a broadcast distribution system.

[0008]

According to the present invention, there is provided a method for organizing a BGM broadcast, comprising a BGM performance data and a CGM associated with a specific product inserted in the BGM and broadcasted.
M performance data and schedule data for the performance data are obtained, and the BGM and CM broadcasts are organized according to the schedule data.

A BGM device according to the present invention includes a memory for storing CM performance data associated with a specific product to be inserted into the BGM and broadcast, and a control for controlling the BGM and the CM schedule data. And broadcasting the BGM and the CM according to a performance schedule in accordance with the schedule data.

[0010] The BGM broadcast distribution system according to the present invention comprises:
CM performance data associated with a specific product inserted into the BGM and broadcast, and the BGM and the CM
A distribution center for distributing the schedule data via a communication line, and holding the CM performance data distributed from the distribution center, and according to the schedule data based on the schedule data distributed from the distribution center. A BGM device for broadcasting the BGM and the CM according to the performance schedule.

[0011] In the BGM broadcasting organization method of the present invention, performance data of BGM and CM and schedule data of the performance data are obtained, and the BGM and CM broadcast are organized according to the schedule data.
A program configuration of BGM and CM can be flexibly assembled according to the schedule data for each distribution destination, and a change of BGM and CM can be performed collectively by changing performance data or changing the schedule data. Streamlines the organization of BGM programs.

The BGM apparatus of the present invention stores performance data of a CM associated with a specific product inserted into the BGM and broadcasted in a memory, and controls the BGM and the schedule data of the CM by a control unit. Broadcasts the BGM and the CM according to the performance schedule according to the schedule data, enables the program configuration of the BGM and the CM to be flexibly assembled according to the schedule data for each distribution destination, and is further inserted into the BGM. Said C
The change of M can be performed collectively by changing the performance data or the schedule data, thereby streamlining the organization of the BGM program.

[0013] The BGM broadcast distribution system of the present invention comprises a BG broadcast system.
The CM distributes performance data of a CM associated with a specific product to be inserted and broadcasted in the M and schedule data of the BGM and the CM from a distribution center via a communication line, and the CM distributed from the distribution center. The BGM device stores the BGM and the CM in a performance schedule according to the schedule data based on the schedule data distributed from the distribution center.
Broadcast, and the program configuration of the BGM and the CM can be flexibly assembled according to the schedule data for each distribution destination. Further, the change of the CM inserted in the BGM can be performed by changing the performance data or the schedule. The BGM program can be organized more efficiently by making it possible to perform the batch operation by changing the data.

[0014]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described below. FIG. 1 shows a first embodiment of the present invention.
1 is a system configuration diagram illustrating a BGM broadcast distribution system to which a GM broadcast organization method is applied. This BGM broadcast distribution system includes a distribution center 10, a communication line 15, and ground facilities at a BGM distribution destination. The ground equipment includes a satellite antenna 16, a satellite data tuner 20, a BGM device 2
1, a speaker 22, a local line 25, a store sales management system (sales management system) 30, and the like.

The distribution center 10 distributes performance data and schedule data of BGM and CM on radio waves, and includes, for example, a satellite communication antenna (not shown) for satellite communication. The communication line 15 is for distributing the BGM and CM performance data and schedule data from a satellite antenna of the distribution center 10 via a predetermined channel. The satellite antenna 16 is for receiving a radio wave on which performance data and schedule data of the BGM and CM distributed from the distribution center 10 via the communication line 15 are carried. The satellite data tuner 20 selects the BGM and CM performance data and the schedule data channel from the radio wave received by the satellite antenna 16, and extracts the BGM and CM performance data and schedule data. The BGM device 21 has a memory 21a for storing the distributed BGM and CM performance data and a control unit 21b for controlling a performance schedule, and the BGM and CM performances extracted by the satellite data tuner 20. Amplify and play back the data. The speaker 22
It outputs BGM and CM performance data reproduced by the BGM device 21 as sounds. Private line 25
Is a LAN line for performing communication between the BGM device 20 and the store sales management system 30 in, for example, a store using the distributed BGM program. Store sales management system 3
0 is a POS or store management server that manages sales of merchandise at the store.
Has a function of transferring sales data of a product related to the BGM device 21 to the BGM device 21.

Next, the operation will be described. In this BGM broadcast distribution system, the BGM device 21 plays and outputs BGM and CM. The performance data of the BGM is transmitted to the distribution center 10.
The store periodically downloads the data from. BGM and CM are played based on schedule data sent together with performance data. This schedule data can be used to determine which BGMs and CMs
It defines the frequency of CM playing. On the other hand, the CM is associated with a specific product, and the store sales management system 3
By receiving the sales data from 0, the BGM device 21 performs control such as reducing the frequency of commercials when the product is likely to be out of stock, or increasing the frequency of playing the commercials when the sales of the product are less than expected. In this way, it is possible to automatically play BGM and CM suited to the situation of each store.

Next, the operation of each component of the BGM broadcast distribution system will be described. The distribution center 10
The GM and the CM are managed, and the performance data of the BGM and the CM are sent to the BGM device 21 of each store connected through the communication line 15 at regular intervals. The communication line 15 is a route for data distribution from the distribution center 10 to each store, and is, for example, a satellite communication line for transmitting tens of megabytes of BGM performance data to many stores. The BGM device 21
It has a memory 21a for storing the distributed performance data and a control unit 21b for controlling the performance schedule. The receiving device also includes a satellite antenna 16 and a satellite data tuner 20, and a plurality of external devices connected to speaker cables. A speaker 22 is provided, and BGM and CM are
Pour from 2 The store sales management system 30 includes a POS, a store management server, and the like, manages sales of merchandise at the store, and stores sales data of merchandise related to CM flowing to the store at B
Hand over to GM device 21.

Next, the overall operation of the present embodiment will be described in detail with reference to FIG. First, the BGM device 21
B distributed from the distribution center 10 to the memory 21a
GM and CM performance data and schedule data are stored. In the present embodiment, the BGM and CM convert the voice into digital data, and further convert the data into MP3 format data. The schedule data is data that specifies the order in which the BGM and the CM are played.
FIG. 2 is an explanatory diagram showing a first example of schedule data. In this schedule data, "BGM repeatedly plays BGM1 to BGM5 in order, and there are three types of CM.
CM1, CM2, and CM3 are inserted at the ratio of 3: 1: 1 at the break of GM. " As a result, the actual performance is in the performance order shown in FIG.

FIG. 4 is an explanatory diagram showing a second example of schedule data, in which BGM and CM performance time zones are designated, and gorgeous BGM 1 to 3 in the daytime and quiet BGM in the night time.
Flow 4,5. In addition, the ratio of CM1, CM2, and CM3 is set to 1 so that a large amount of CM1 in the lunch box flows at noon.
3: 1: 1 between 2:00 and 13:00, and
In other time zones, it is set to 1: 1: 1.

Next, a method of linking sales of commercial products and commercials will be described with reference to FIG. The CM is associated with a specific product. The sales management system 30 provides information 1 on which merchandise the CM currently flowing in the store relates to.
20 is received from the distribution center 10. In this example, it can be seen that the sales information 120 of the product codes 100251, 100854, and 200332 should be sent to the sales management system 30. The BGM device 21 receives the sales status 310 of the product related to the CM from the sales management system 30 at regular intervals. At this time, the product code has been converted to a related CM number.

In the BGM device 21, the conversion logic between the sales situation and the CM ratio is as follows. That is,
If the CM-related product is out of stock, the ratio of the CM is set to 0. If the sales of commercial related products are less than 20% below the plan, the ratio is +1, and if it is less than 40%, the ratio is +2. Since the CM2-related products are out of stock in the sales situation 310, the ratio of CM2 is set to 0. In addition, since the sales of the CM3 related products are less than 20% of the expected amount, +1 is added. Sales status data 310
As a result, the BGM device 21 sets the frequency 320 of CM1, CM2, and CM3 of the internal schedule data to (3, 3).
Change from (1,1) to (3,0,2). As a result, the performance order is as indicated by reference numeral 330. In other words, while out-of-stock CM2 does not flow, the frequency of performance of CM3 with poor sales increases.

As described above, according to the present embodiment, it is possible to provide a BGM broadcast organization method, a BGM apparatus, and a BGM broadcast distribution system that can dynamically change the frequency of commercials in conjunction with the store sales management system 30. Also, by dynamically changing the frequency of CMs in conjunction with the store sales management system 30, C
There is an effect that a BGM broadcast organization method, a BGM apparatus, and a BGM broadcast distribution system that can automatically change the rate at which M is played can be provided. In the schedule data, B
Since the GM and CM programs, the order of performance, and the performance time zone can be flexibly specified, the BGM and CM programs can be configured to match the time zone and the product configuration of the sales floor. The BGM program and the CM program can be configured according to the schedule data configuration. Can be set independently, and a BGM broadcast organization method, a BGM apparatus, and a BGM broadcast distribution system that can realize a flexible program configuration can be provided. Also, since the performance data and schedule data of the BGM to be changed can be simultaneously distributed through a communication line, the headquarters can collectively instruct a company-wide change (such as the suspension of a commercial due to the suspension of the sale of a new product).
BGM broadcast organization method, BGM apparatus and BGM broadcast distribution system that can efficiently change the program configuration of the present invention.

Next, a second embodiment of the present invention will be described with reference to FIG. FIG. 6 shows B of this embodiment.
1 is a system configuration diagram illustrating a BGM broadcast distribution system to which a GM broadcast organization method is applied. This BGM broadcast distribution system includes a distribution center 11, a communication line 15, ground facilities, and the like. The ground equipment includes a satellite antenna 16,
Satellite data tuner 20, satellite broadcast tuner 40, BG
It comprises an M device 41, a speaker 22, a local line 25, a store sales management system 30, and the like. FIG.
1, the same or corresponding parts as those in FIG. 1 are denoted by the same reference numerals, and description thereof will be omitted.
M is always broadcast as stream data. The satellite broadcast tuner 40 receives a program by satellite broadcast. The BGM device 41 has a memory 41a for storing CM performance data and a control unit 41b for controlling a performance schedule, amplifies the BGM performance data extracted by the satellite data tuner 20, and reproduces the BGM. For example, a satellite broadcast can be reproduced by a satellite broadcast tuner, a cable broadcast can be reproduced by a tuner, and analog audio reproduced from a cassette or the like can be used.

Next, the operation will be described. In the first embodiment, BGM performance data uses data sent from the distribution center 10, whereas in this embodiment, BGM performance data is obtained by reproducing satellite broadcasts or cable broadcasts with a tuner. It is also possible to use analog audio reproduced from a cassette or the like. In the present embodiment, it is assumed that a signal converted into an audio signal by the satellite broadcast tuner 40 is used. In this case, the BGM
Since the device 41 cannot recognize it, a schedule method is adopted in which the BGM is interrupted at regular intervals and a CM is inserted.

Next, the overall operation of the present embodiment will be described in detail with reference to FIG. From distribution center 10 to C
M performance data and schedule data are stored in the BGM device 41
Is the same as in the first embodiment. In this embodiment, the BGM is always broadcast from the distribution center 11 as stream data.
Further, the BGM device 41 inputs the stream data that is always broadcasted by the satellite broadcast tuner 40 to the analog audio through a LINE input, and inputs the stream data into the BGM of the first embodiment.
Stream to the speaker in the same way as GM playback. In the first embodiment, the CM is inserted at the break of the BGM, but the present embodiment is different in that the CM is interrupted at regular time intervals. Fade-out, which lowers the volume of the BGM shortly before switching from BGM to CM, and phase-in, which raises the volume of the BGM from low to low when returning from CM to BGM so that switching between BGM and CM does not become unnatural. Prepare schedule parameters to specify the operation.

FIG. 7 shows schedule data according to the present embodiment. In this schedule data, the time zone of the performance of the CM is designated, and according to the time zone and the characteristics of the product related to the CM, for example, the CM1, CM2, and CM3 are made to flow more lunch boxes during lunch. Ratio 1
Between 2:00 and 13:00, 3: 1: 1 every 10 minutes
And every other 10 minutes at 1:
Broadcast 1: 1.

As described above, also in the present embodiment, the first
The same effect as that of the embodiment can be obtained. Furthermore, if satellite broadcasting or cable broadcasting is used, a BGM program in which the performance music created by the broadcasting station is changed can be selected. BGM that can prevent the clerk and customer from getting tired of listening to the same song
There is an effect that a broadcast organization method and a BGM device and a BGM broadcast distribution system can be provided.

[0028]

As described above, according to the present invention, it is possible to flexibly specify the tunes and performance order of BGM and CM by schedule data, so that the program configuration can be flexibly changed according to the time zone and the product configuration of the sales floor. effective. In addition, since the CM and the frequency of the CM can be dynamically changed according to the schedule data, the CM inserted in the BGM at the place where the BGM is used and the broadcast frequency thereof can be automatically changed. There is an effect that the program configuration can be flexibly assembled for each distribution destination. In addition, according to the sales situation of products related to CM, the C
Since the frequency of M can be changed dynamically, CM can be automatically changed according to each sales at the place where BGM is used, and the program composition of BGM and CM can be flexibly assembled for each distribution destination. Has the effect of becoming In addition, since schedule changes can be simultaneously broadcast through a communication line, it is possible to collectively instruct changes such as the suspension of commercials, and thus there is an effect that schedule changes can be efficiently performed.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram illustrating a BGM broadcast distribution system to which a BGM broadcast organization method according to a first embodiment of the present invention is applied.

FIG. 2 is an explanatory diagram showing a first example of schedule data of a BGM broadcast distribution system to which the BGM broadcast organization method according to the first embodiment of the present invention is applied.

FIG. 3 is an explanatory diagram showing a performance order based on schedule data, which is a first example of a BGM broadcast distribution system to which the BGM broadcast organization method according to the first embodiment of the present invention is applied.

FIG. 4 is an explanatory diagram illustrating a second example of schedule data of the BGM broadcast distribution system to which the BGM broadcast organization method according to the first embodiment of the present invention is applied.

FIG. 5 is an explanatory diagram showing a method of associating commercial sales with commercials in a BGM broadcast distribution system to which the BGM broadcast organization method according to the first embodiment of the present invention is applied.

FIG. 6 is a system configuration diagram illustrating a BGM broadcast distribution system to which a BGM broadcast organization method according to a second embodiment of the present invention is applied.

FIG. 7 is an explanatory diagram showing an example of schedule data of a BGM broadcast distribution system to which a BGM broadcast organization method according to a second embodiment of the present invention is applied.

FIG. 8 is a system configuration diagram showing a conventional BGM distribution system.

FIG. 9 is a system configuration diagram showing a conventional BGM distribution system.

[Explanation of symbols]

10 ... distribution center, 15 ... communication line, 16 ... satellite antenna, 20 ... satellite data tuner, 21, 41 ...
... BGM device, 21a, 41a ... Memory, 21b, 4
1b: control unit, 30: store sales management system (sales management system), 40: satellite broadcast tuner.

Claims (29)

[Claims] 1. The BGM performance data and the BGM
Acquiring performance data of a CM associated with a specific product to be inserted and broadcast to the user and schedule data of the performance data, and performing organization of the BGM and the broadcast of the CM in accordance with the schedule data BGM broadcast organization method characterized by the above-mentioned. 2. The schedule data is broadcast B
2. The BGM according to claim 1, wherein a schedule content including a type of the GM and the CM, a time zone for broadcasting the BGM and the CM, and a broadcast frequency of the CM is defined.
Broadcasting method. 3. The BGM broadcast composition method according to claim 2, wherein a frequency of said CM inserted into said BGM is changed according to a sales situation of said product related to said CM. 4. The BGM broadcast composition method according to claim 2, wherein the frequency of the CM inserted in the BGM is changed according to characteristics of a product related to the CM and a time zone. 5. The BGM broadcasting method according to claim 1, wherein the CM performance data and the schedule data are received and acquired via a satellite line. 6. The BGM broadcast composition method according to claim 5, wherein said BGM performance data transmitted from a distribution center via a satellite line is received and acquired. 7. The BG according to claim 6, wherein the CM broadcast is inserted into a break of the BGM broadcast.
M broadcast organization method. 8. The BGM broadcast organization method according to claim 5, wherein performance data of the BGM broadcasted on a satellite is received and acquired. 9. The BGM broadcast organization method according to claim 5, further comprising receiving and acquiring the performance data of the BGM which is broadcasted through a cable. 10. The BGM recorded on a storage medium
6. The BGM broadcast composition method according to claim 5, wherein the performance data is reproduced and obtained. 11. The BGM broadcast organization method according to claim 8, wherein the broadcast of the CM is interrupted to the broadcast of the BGM at regular time intervals. 12. The system according to claim 11, wherein when switching from BGM to CM, the volume of the BGM is reduced from a predetermined time before switching to CM, and when returning from CM to BGM, the volume of the BGM is increased from a predetermined time before switching to BGM. BGM broadcast organization method. 13. A memory for storing performance data of a CM associated with a specific product to be inserted into the BGM and broadcast, and a control unit for controlling schedule data of the BGM and the CM, The BGM and C in a performance schedule according to schedule data
A BGM device that broadcasts M. 14. The control unit includes: a type of BGM and CM to be broadcast; a time zone for broadcasting the BGM and CM;
14. The BGM apparatus according to claim 13, wherein schedule data including the CM broadcast frequency is controlled. 15. The control unit according to claim 1, wherein the broadcast frequency of the CM in the schedule data is controlled in accordance with a sales situation of the product related to the CM.
4. The BGM device according to 4. 16. The BGM device according to claim 14, wherein the control unit controls a broadcast frequency of the CM in the schedule data according to characteristics of a product related to the CM and a time zone. 17. The BGM apparatus according to claim 13, wherein the BGM performance data is BGM performance data distributed from the distribution center via the communication line. 18. The BGM apparatus according to claim 13, wherein the BGM performance data is BGM performance data broadcasted by satellite. 19. The BGM apparatus according to claim 13, wherein the BGM performance data is BGM performance data broadcasted through a cable. 20. The BGM apparatus according to claim 13, wherein the BGM performance data is BGM performance data recorded on a storage medium. 21. Performance data of a CM associated with a specific product inserted in BGM and broadcasted, and the BG
A distribution center for distributing the schedule data of the CM and the CM via a communication line, and holding the performance data of the CM distributed from the distribution center, based on the schedule data distributed from the distribution center, A BGM broadcast distribution system comprising: a BGM device that broadcasts the BGM and the CM according to a performance schedule according to schedule data. 22. The BGM device controls schedule data including a type of BGM and CM to be broadcast, a time zone for broadcasting the BGM and CM, and a broadcast frequency of the CM, and performs a performance schedule according to the schedule data. 22. The BGM broadcast distribution system according to claim 21, wherein the BGM and the CM are broadcast. 23. A sales management system for managing sales data of a product, wherein the BGM device determines a broadcast frequency of the CM of the schedule data in the sales data of the product managed by the sales management system. 23. The BGM broadcast distribution system according to claim 22, wherein the control is performed in accordance with sales data of a product related to the CM. 24. The BGM device, wherein the BGM is provided from the sales management system based on information on a product related to the CM distributed from the distribution center to the sales management system via the communication line. The BGM broadcast distribution system according to claim 23, wherein a broadcast frequency of the CM in the schedule data is controlled in accordance with sales data of a product related to the CM. 25. The BGM device according to claim 21, wherein the broadcast frequency of the CM in the schedule data is controlled in accordance with characteristics of a product and a time zone associated with the CM. BGM broadcast distribution system as described in the above. 26. The BGM broadcast distribution system according to claim 21, wherein said BGM device holds BGM performance data distributed from said distribution center via said communication line. 27. The BGM broadcast distribution system according to claim 21, wherein the BGM device receives and broadcasts the performance data of the BGM broadcasted on a satellite. 28. The BGM broadcast distribution system according to claim 21, wherein the BGM device receives and broadcasts the performance data of the BGM which is being broadcast by cable. 29. The BGM broadcast distribution system according to claim 21, wherein said BGM device reproduces and broadcasts the BGM performance data recorded on a storage medium.