JP2001299000A - Invention of free rental business style and route of various media, e.g. business goods or promotion video, dvd, cd, and the like - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a chance for consumer to look required information visually at any time. SOLUTION: Various media, e.g. video, DVD, CD, of business goods advertisement or promotion are rent free for consumer (1). Various media are rent free for consumer at the places striking root deep into daily life of consumer, e.g. convenience stores, as well as existing video rental shops or by developing virtual shops on a communication or broadcast network, e.g. internet. Presence of an information transmission provider (3) is inevitable for configuration of a style and a route. The information transmission provider (3) makes a contract with companies, municipal corporations, educational foundations, and the like, (4), accumulates the data of consumer whom the media are rent actually using a membership system, makes a data base on a computer, sends out a questionnaire from consumer, and feeds back analysis data to a relevant company, municipal corporation, educational foundation, or the like, (4).

Description

DETAILED DESCRIPTION OF THE INVENTION

[0101]

TECHNICAL FIELD The present invention relates to a company, a local government,
School corporations, etc. through corporate communication
This is a business model relating to a new information transmission form and route for renting various media such as various promotion videos, DVDs and CDs to consumers for free.

[0092]

2. Description of the Related Art Most conventional advertising methods are mainly based on paper such as direct mails and magazines, and visual media are still TV. There is only a CM method, and the sponsoring company pays a large amount of money. On the other hand, for consumers, TV. The CM can never be seen when the consumer wants to see the information he / she wants to see. The CM does not have a two-way communication path and is always passive to the consumer. In addition, as mentioned above, the company has a TV. It is difficult for ordinary small and medium-sized businesses to widely advertise to consumers using visual media because of the high cost burden in utilizing CM. In other words, it can be considered that consumers do not have enough opportunities to see the information when they want to know the information they want.

[0093]

[Problems to be solved by the invention]

[0093]

In order to solve the problem, it is necessary to take the following measures. (B) It is necessary to reduce costs such as printing and planning expenses for advertisements, which have conventionally been a heavy burden for companies, local governments, school corporations, and the like. For this purpose, various media such as PR video programs already owned by companies, local governments, and school corporations are used. (B) It is necessary to clarify the target of advertising by selecting consumers rather than indiscriminately performing the target of advertising. In other words, if advertising can be conducted only for companies, municipalities, school corporations, and other consumers who are interested in the product information, the cost effectiveness of advertising costs can be improved. (C) It is necessary for companies, local governments, school corporations, etc. to know what consumers saw various media. (D) It is necessary to establish a method (construction of distribution routes for various media) by which consumers can easily and quickly obtain media such as the above-mentioned video programs for free. (E) Various media such as video programs to be distributed need to be media that many consumers can see.
In other words, the medium must not require a special technique for reproducing the medium or cannot be reproduced without an economic cost.

[0056]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A contract is concluded with a company, a local government, a school corporation, etc., and a certain period of time is provided free of charge for various media (video, DVD, CD, etc.) such as IR and product advertisement of the company. Lending to members of the member organization organized by the transmission mediator (members are legal entities and individuals who have agreed to the terms of use determined by the information transmission mediator and have been recognized as members by the information transmission mediator). (Including lending by mail.)
If there is no return within a certain period, a delinquent fee will be collected at the prompt. Locations for installing various media include rental video stores, bookstores, convenience stores, supermarkets, home centers, department stores, offices of various financial institutions (securities companies, banks, insurance companies, etc.), offices of stock exchanges, credit companies, etc. Target. In addition, it will develop as a free rental specialty store. (At the same time, we will provide company information of contracted companies, local governments, school corporations, etc., PR materials such as product brochures.) Further, by collecting customer data, creating a database on a computer, and collecting questionnaires, by company and industry・ Analyze by product (analysis of customer attributes such as corporate / individual / gender distinction, age, etc. and analysis of popular companies / industries / products based on the number of loans), and analyze the analysis data with the contracted company / local government / school Give feedback to corporations. However, each time there is a request, the analytical data is processed, and the customer and the contracted company, local government,
Provide to the extent that it does not violate confidentiality obligations for school corporations. We also hold lectures, briefings, study sessions, seminars, etc. for customers and general individuals and corporations,
Provide opportunities to obtain PR and IR information directly from local governments and school corporations. The following forms are also conceivable. Concluded contracts with companies, local governments, school corporations, etc., and conducted various media (video, DVD,
CDs, etc. are provided free of charge for a certain period of time, and members of the member organization organized by the information transmission mediator (members agree to the terms of use set by the information transmission mediator, Lending to individuals.)
(Including lending by mail.) However, if there is no return within a certain period, a late payment fee will be collected at the prompt.
As a method of lending various media, in addition to developing virtual stores on the Internet, setting up dedicated pages on the screen of various mobile communication terminals, it is also dedicated to satellite broadcasting and terrestrial digital broadcasting generally called CS / BS The program shall be broadcast, announced and rented, and a virtual store will be developed and rented to consumers on a so-called interactive communication / broadcasting network. (At the same time, we provide company information of contracted companies, local governments, school corporations, etc., and PR materials such as product brochures.) In addition, various media (video, DVD, CD, etc.) Edit)
It is distributed as still and moving images as network contents using the following means. (B) Distribution by various mobile communication terminals. (B) Distribute via the Internet. (C) Various satellite broadcasts and digital broadcasts are distributed. (D) Distribution by ordinary TV broadcasting. For the above (a) to (d), the spot C of the contracted company
This includes distributing M in a two-way system (on-demand system). In addition, by collecting data of users of various media and contents, creating a database on a computer, and collecting questionnaires, analysis by company, industry, product, etc. (corporate / individual / gender distinction, customer attributes such as age, etc.) Analysis, analysis of popular companies / industries / products based on the number of loans, etc.)
Provide feedback to local governments and school corporations. However,
Whenever requested, the analytical data will be processed and provided to the extent that it does not violate the confidentiality of the customer and the contracted company, local government, school corporation, etc. In addition, lectures, briefings, study sessions,
Hold seminars and provide opportunities to obtain PR and IR information directly from contracted companies, local governments, school corporations, etc.

[0086]

According to the method described above, the consumer can easily and quickly obtain free information. Moreover, the medium of video is currently the most popular visual medium and can be played by many consumers at no cost. As for the media distribution infrastructure, consumers can use an infrastructure that is rooted in daily life, such as existing rental video stores and convenience stores, and can be realized immediately. On the other hand, for companies, municipalities, school corporations, etc., direct advertising is possible only for companies, municipalities, school corporations, etc. and consumers who are interested in their products. Cost can be reduced. In addition, by forming a membership organization, various types of attribute information that a consumer declares at the time of joining can be obtained, so that marketing is possible through advertising activities. For companies, municipalities, schools, etc., production of new high-quality new products and promotional videos by obtaining only effective information from the mediation agency of advertising information while reducing unnecessary advertising expenses.・ We think that there is an effect that can be developed. In addition, when the information infrastructure becomes more sophisticated and faster, it is thought that consumers will obtain visual information through computers and TVs. We think that we can solve the problem of marketing at the same time. Furthermore, it is possible to reduce direct mail, paper advertisements, and the like from companies, municipalities, school corporations, and the like, which are randomly distributed to consumers, and the resources can be effectively used. In addition, the information transfer agent will connect consumers with companies, local governments, school corporations, etc., and can expect the following economic profits as a new business model. (B) Profit from installing media at locations where media is installed and at virtual stores on the network, and collecting installation fees from companies, local governments, school corporations, etc. (B) Revenue from advertising expenses from contract companies through media lending and content distribution. (C) Revenue from processing and providing customer data in accordance with the needs of corporations and individuals. (Revenues from direct mail delivery agency services using e-mail and postal services, etc.) (d) Revenues from receiving reception and distribution costs from distribution destinations (users). (E) Profit from holding lectures (collection of exhibition expenses, advertising expenses, etc. from companies exhibiting and sponsoring lectures, etc.)

[Brief description of the drawings]

[Figure 1] A place where various media such as videos, DVDs, and CDs are installed and rented to consumers free of charge. Communication mediation company for advertising information Companies, municipalities, school corporations, etc. A virtual store on the network that installs various media such as videos, DVDs and CDs and rents them to consumers free of charge.

Claims (1)

[Claims] The present invention relates to a business model for a business form of free rental of various media such as videos, DVDs, and CDs for corporate product advertisements and various promotions to consumers.
Conventionally, information that companies, local governments, school corporations, etc. want to transmit is TV. Consumers have been communicated to consumers through media such as commercials, direct mail, and pamphlets, but new forms of information transmission and new routes have been established by renting out such information free of charge to visual media such as videos and DVDs. To construct. In this form and route, there is always an information transmission mediator.